LA JOLLA CONCOURS D`ELEGANCE AND THE LA JOLLA MOTOR

SPONSOR BROCHURE
Annual
12th
LA JOLLA CONCOURS D’ELEGANCE
AND THE LA JOLLA MOTOR CAR CLASSIC
AT T H E C O N C O U R S
WORLD CLASS CARS, WORLD CLASS EXPERIENCE.
April 8 – 10, 2016
CELEBRATING FRENCH CURVES
P R E S E N T E D
B Y
L A
J O L L A
H I S T O R I C A L
S O C I E T Y
11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
W E L C O M E
P R E S E N T E D
B Y
L A
J O L L A
H I S T O R I C A L
Founded in 1963, the La Jolla Historical
Society is a champion for La Jolla’s heritage
by discovering, collecting and preserving the
community’s historical documentation, artifacts, sites and structures.
The Society is committed to increasing the community’s awareness and
appreciation of its heritage by providing access to and interpretation of its
collection for the public and presenting educational programs for all ages.
The La Jolla Historical Society was the final stop
of the 2011 La Jolla Motor Car Classic Tour,
sponsored by Ferrari Maserati of San Diego.
The Society is a 501(c)(3) nonprofit organization with more than 800
members. The Society owns three historic buildings on the site of what
was once the estate of famous philanthropist Ellen Browning Scripps,
including the historic 1904 Wisteria Cottage, a 1909 beach cottage that
serves as the Society’s offices and public research, and the adjacent 1894
carriage house. The Society is in the final stages of a multi-million-dollar
capital campaign to raise funds to restore the historic property for public
exhibitions, educational programs, gift shop, research facilities, modern
archives storage and offices.
G I V I N G
T H E
.
B A C K
M O N A R C H
S C H O O L
P R O J E C T
The Monarch School provides an accredited
education to homeless and at-risk children,
while also caring for their basic needs such as
healthcare, food, clothing and personal hygiene. The project was formed as a
California not-for-profit corporation to fund renovations, furniture and fixtures.
This unique public school serves students in grades K-12 who have been
impacted by homelessness, providing them with an accredited education
and an after school program, as well as basic necessities such as medical
and dental care, food and clothing, hygiene kits, transportation, and family
assistance. Currently there are more than 15,870 homeless students in our
county, according to San Diego County School Districts. Monarch students live
in shelters, motels, single room occupancy housing, double- or tripled-up with
other families in small apartments, in campsites, cars, or on the streets.
2 • Presented by La Jolla Historical Society
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S O C I E T Y
L A
J O L L A
C O V E
T H E J E W E L &
T H E C O N C O U R S
It is fitting that when translated into Spanish, La Jolla means “the
jewel,” because La Jolla truly is the diamond of the West Coast. La
Jolla has become the embodiment of luxury, class and style in San
Diego. The chic allure of La Jolla’s avenues has drawn the finest
automobiles to this coastal town for the past eleven years at the
La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at
the Concours.
The La Jolla Concours d’Elegance features various types of
fine automobile gems. Past years have showcased horseless
carriages, Italian marques, British marques, Woodies, 50’s
classics, American sports cars (with a salute to GM on their 100th
anniversary), and the automobiles of Carroll Shelby. Spectators
from all over the nation come to the breathtaking shores of La Jolla
to view their favorite classics. As the La Jolla Concours d’Elegance
rolls into its twelfth year, it will be Celebrating French Curves.
We hope once again that if diamonds are forever, then cars are
timeless.
April 10 - 12, 2015 • 3
photo credit: Rudy Vaca
11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
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Concours d’Elegance. According to Webster, “Concours” comes from the French, and
means “a crowd or confluence of things; also a park promenade.” The term conjures up
romantic visions of beautiful women in haute couture in a park-like setting surrounded by
sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and
sculpture, and later, by the finest automotive art.
Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry,
combined with grandeur, became the prevailing spirit of the Concours d’Elegance.
Originating in the late 17th century, the early Concours was a leisurely social affair where
light-hearted competitions among coaches and fashions were rewarded with rosettes,
wine and champagne. As coaches and carriages segued into automobiles in the late 19th
century, the competitions became more defined. By the mid 1920s, no society season on the
French Riviera was complete without a variety of organized Concours events.
CONCOURS D’ELEGANCE
A
B R I E F
H I S T O R Y
As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the
perils of world war, we find the demise of the Concours as it gave way to the bare survival
of nations. Once the free world was able to right itself and move beyond subsistence, it was
the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who
in 1950 created what was to become the grandfather of all post-war Concours—Pebble
Beach.
So, what for centuries had been a European staple has become a true international
tradition. It pays homage to its French roots by its very name, and is patterned by the
defined structure of judging rules. We wish to acknowledge and thank all of our past and
present sponsors who have supported the La Jolla Historical Society in hosting such a firstclass event. The La Jolla Concours d’Elegance today gives our competitors and spectators
the opportunity to share this time-honored tradition. Enjoy!
4 • Presented by La Jolla Historical Society
April 8 - 10, 2016 • 5
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
G. MICHAEL DORVILLIER
CHAIRMAN, L A J O L L A C O N C O U R S D ’EL EG AN C E
The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2016 La Jolla
Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and
Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate
antique car collector who is committed to the ongoing success of the La Jolla Concours
d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979.
He graduated from the University of New Hampshire in 1989 and relocated to Southern California
to start his professional career. He lives in La Jolla and is the father of two wonderful children,
Madeline and Blake.
HEATH FOX
EX ECUTIV E D I R EC T O R , L A J O L L A H I ST O R I C AL SO C I ET Y
Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum
Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a
graduate of the Getty Leadership Institute and the Harvard Business School executive education
programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation;
Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of
Administration at the San Diego Museum of Art; and Associate Director of Administration at the
Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.
Annual
12th
NIGEL MATTHEWS
CHIEF JUDGE
Originally from Oxfordshire, England. Nigel has enjoyed the past 39 years living in Vancouver,
British Columbia where he worked as a red seal designation licensed automotive technician
and member of the Guild of Master Craftsmen.
The past 19 years of his 37 year automotive career has been in the classic and exotic car
insurance Industry as a specialty vehicle damage appraiser, underwriter, and ten years as
the Administrator of the British Columbia provincial government collector and vintage vehicle
licensing and insurance programs.
He has judged at most of the major Concours throughout North America for the past ten years
and has written a weekly classic car column in The Canadian Press for the past twelve years
and also written for a number of magazines.
He is currently the Director of Sales and Marketing for Hagerty Canada and Historic Vehicle
Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010.
ED GILBERTSON
H O N O R A RY C H I E F J U D G E
HARRY CLARK
VICE CHA IRM AN , L A J O L L A C O N C O U R S D ’EL EG AN C E
He was honored to be elected and serve for two terms on the National Board of Directors of
the Classic Car Club of America (CCCA). As a National Board member, Harry was one of three
members that was selected to judge the Preservation Class automobiles. He was also active in
the development of the processes for judging Preservation Classes. Harry is a Master Judge with
the CCCA. As a CCCA Master Judge, he has participated as the Chief Class Judge at concours
events throughout North America. For ten years Harry was responsible for the Pebble Beach
Concours awards ceremony as the “Ramp Guy”. He was also an active member of the board and
is presently on the steering committee for the Dana Point Concours. He was also responsible
for the development of the children’s judging program for Packard’s International which is still
actively used today.
For over twenty years he has participated at the top levels of the Classic Car hobby. He has a
special affinity to CCCA Full Classics and has collected and enjoyed marques such as Packard,
Rolls-Royce, Bentley, Bugatti, Alfa Romeo, Pierce Arrow and Cadillac. His classics have been
shown at the Pebble Beach Concours, at the Amelia Island Concours, and about over a dozen
other concours events throughout North America.
6 • Presented by La Jolla Historical Society
The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief
Judge for the fourth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach
Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16
years.
Mr. Gilbertson has been actively involved in concours judging for 37 years and is a noted
authority on judging procedures, proper preservation, and correct restoration. He is also Chief
Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International
Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief
Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed
FF40 show in Brussels, among many others.
He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation
of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international
Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served
as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and
is a member of many other car clubs.
April 8 - 10, 2016 • 7
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
12th
TITLE SPONSORSHIP
2016 SPONSORSHIP MENU
TITLE SPONSORSHIP – SOLD
$75,000
PRESENTING SPONSORSHIP
$35,000
PREMIER SPONSORSHIP
B R A N D I N G O P P O R T U N I T I E S – $75,000
$15,000
yy 10’ x 10’ exhibit booth at
premier location and space to
display 3 vehicles
yy Banner in Exhibit Area
yy Main entrance
yy Feature position on all signage listing multiple sponsors
See additional pages for the following sponsorships:
VIP HOSPITALITY AREA SPONSORSHIP $20,000
RESTORER SPONSORSHIP $15,000
CAR DEALERSHIP SPONSORSHIP $15,000
FRIDAY NIGHT CONTEMPORARY CLASSIC COCKTAIL PARTY
MOTOR CAR CLASSIC SPONSORSHIP $15,000
TOUR D’ELEGANCE SPONSORSHIP $15,000
DRIVE & RIDE SPONSORSHIP $15,000
SATURDAY EVENING VIP RECEPTION SPONSORSHIP $15,000
SUNDAY VIP RECEPTION SPONSORSHIP $10,000
ADVERTISING
DISPLAY/SIGNAGE
$15,000
yy Ticket booth
yy Truss arches
yy Towers
yy VIP area
yy La Jolla Concours d’Elegance
yy La Jolla Motor Car Classic
yy Main Stage Banner
LOGO RECOGNITION
yy Top tier logo placement
yy LED screen on main stage
yy Car placards
yy Tour and Concours ribbons
yy Event ticket
yy Flyers and posters
yy Confirmation and welcome emails to registrants
yy Credentials
MAIN STAGE SPONSORSHIP $10,000
yy Banner ad/link on LaJollaConcours.com home page
yy Full page ad in the program on the back cover
yy Two TV spots promoting the La Jolla Concours, dates TBD
yy Present “Best in Show” award
yy Thirty, 15-second radio commercials
yy 3” x 3” ad on the click-and-print on-line ticket
yy Two email blasts with your ad and choice of message
yy Company logo in most Concours advertisements in magazines such as, but not limited to:
• Sports Car Market
• Hemmings Motor News
• Finish Line Magazine (Petersen Museum)
• Bulletin (Classic Car Club newsletter)
• Ranch & Coast Magazine
• Riviera Magazine
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe
Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe
Review, Del Mar Village Voice, and Carmel Valley News
TROPHY SPONSORSHIP $10,000
JUDGES SPONSORSHIP $10,000
VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS
TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000
yy Logo on the reception invitation to all sponsors, media and car entrants
yy 10 tickets to the Friday Night Contemporary Classic Cocktail Party
MOTORCYCLE CLASS SPONSORSHIP $5,000
yy 20 tickets to the exclusive Saturday evening VIP reception
VALET SPONSORSHIP $5,000
yy 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance
EMCEE SPONSORSHIP $5,000
yy Opportunity to address the crowd at the reception and Tour d’Elegance lunch
yy Company logo incorporated on the window decals for each tour entrant
ON-LINE TICKET SPONSORSHIP $5,000
yy 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry
TECHNOLOGY SPONSORSHIP $5,000
yy Feature promotional products or materials in goodie bags
VIP HOSPITALITY SUITE $4,900 | 12 AVAILABLE
yy 10’ x 20’ VIP Hospitality Lounge
PLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLE
PHOTOGRAPHY SPONSORSHIP $2,500
TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500
•
•
•
40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added)
Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge
Mediterranean catering package for 40
yy 10 staff credentials
yy First right of refusal for the 2017 La Jolla Concours d’Elegance Title Sponsorship
TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500
CAR GIVE-AWAY SPONSORSHIP In-Kind
HOTEL PARTNERS In-Kind
8 • Presented by La Jolla Historical Society
April 8 - 10, 2016 • 9
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
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Annual
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BENEFITING THE
LA JOLLA HISTORICAL SOCIETY AND THE MONARCH SCHOOL
1 0 • Presented by La Jolla Historical Society
April 8 - 10, 2016 • 1 1
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
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DEMOGRAPHICS
CAR OWNERSHIP
OUR AVERAGE EXHIBITOR
OWNS 9 AUTOMOBILES:
• 3 COLLECTOR CARS
• 3 HISTORIC RACE CARS
• 3 STREET/FAMILY CARS
• 51% maintain one or more
collector car insurance policies
• 40% plan to buy a new race or
collector car in the coming year
PERSONAL
COLLECTOR CARS OWNED
• 44% European Sports/GT
• 24% American Sports/GT
Muscle Car
• 17% Classic/Touring
• 12% Prewar
FAMILY CARS OWNED
• 26% Luxury/High
Performance Sedan
• 25.2% SUV
• 22.3% Sports Car
• 19.4% Pickup/Van
• 4.4% Exotic Car
I NCOME
•Average Household is over
$205,000
GARAGE SPACES
EVENT PARTICIPATION
OUR AVERAGE EXHIBITOR HAS
STORAGE FACILITIES / GARAGE
SPACE FOR NINE VEHICLES AT
SEVERAL LOCATIONS
• 20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic
at the Cove
• 98% have, on average, a 4-car garage at their primary residence
• 28% have, on average, a 5-car
garage at a secondary residence
• 64% exhibit their cars at concours
& classic car shows
• 17% participate in touring rallies
• 31% have, on average, an 11-car
storage facility elsewhere
TRAVEL
SPENDING
•Number of Vehicles Per Household
•Travel Time to Work
41.29%
30.13% - Travel Time Less than 15 Min 2 Vehicles 3 Vehicles 13.99%
48.73% - Travel Time 15-29 Min
Of Households over $205,000 per year, 17.21% - Travel Time 30-59 Min
This is one of the wealthiest
60% have income of $100,000 to
neighborhoods in the United States.
$500,000
•Mode of Transportation
85.72% Married Family Household
Residents are older, married couples,
73.83% - Personal Vehicle
and cosmopolitan. They drive luxury cars
10% have an income in excess of
•Home Ownership
and visit museums.
$500,000/yr
•Business
&
Vacation
Travel
61% Owner Occupied
30% travel more than 21 days per
They rank highest on most consumer
•Average net worth exceeds
year on business
•Median Housing Price: $1,285,000
expenditures with families being married
45% travel more than 21 days per
24.99% - Valued $500,000-$749,999 $2 million
couples in their peak earning years. This
year for pleasure
28.50% - Valued $750,000-$999,999 45% net worth of $1-$4 million
highly educated type is the top-ranked
45% purchase more than 21 days per group for investments, drinking wine,
23.18% - Valued More than $1,000,000 15% net worth of $4-$10 million+
and invest in collections such as fine
year of hotel accommodations
watches, motorcycles scale models,
•Education
fine art, antiques and automotive art to
34.31% Completed Bachelors Degree
name a few.
35.56% Completed Graduate Degree
•Age:
20% - 25 to 39 Years Old 30% - 40 to 64 Years Old
19% - 65 Years Old or Over La Jolla residents
are in the
Top One Percent
economically
1 4 • Presented by La Jolla Historical Society
April 8 - 10, 2016 • 1 5
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
PRESENTING SPONSOR
B R A N D I N G O P P O R T U N I T I E S – $ 35,000
Annual
12th
PREMIER SPONSOR
B R A N D I N G O P P O R T U N I T I E S – $15,000
DISPLAY/SIGNAGE
ADVERTISING
DISPLAY/SIGNAGE
ADVERTISING
yy 10’ x 10’ exhibit booth at premier location and space to
display 2 vehicles
yy Banner in Exhibit Area
yy Main entrance
yy Feature position on all signage listing multiple sponsors
yy Ticket booth
yy Truss arches
yy Towers
yy VIP area
yy La Jolla Concours d’Elegance
yy La Jolla Motor Car Classic
yy Main Stage Banner
yy Banner ad/link on LaJollaConcours.com home page
yy 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 2 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)
yy Banner ad/link on LaJollaConcours.com home page
LOGO RECOGNITION
yy First tier logo recognition
yy LED screen on main stage
yy Car placards
yy Flyers and posters
yy Confirmation and welcome emails to registrants
yy Credentials
yy Full page ad in the program
yy One TV spot promoting the La Jolla Concours, dates TBD
yy Present “Reserved Best in Show” award
yy One email blast with your ad and choice of message
yy Company logo in most Concours advertisements in magazines such
as, but not limited to:
• Sports Car Market
• Hemmings Motor News
• Finish Line Magazine (Petersen Museum)
• Bulletin (Classic Car Club newsletter)
• Ranch & Coast Magazine
• Riviera Magazine
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho Santa
Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho
Santa Fe Review, Del Mar Village Voice, and Carmel Valley News
VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS
yy Banner in Exhibit Area
yy Main entrance
yy Feature position on all signage listing multiple sponsors
yy Truss arches
yy Towers
yy VIP area
yy La Jolla Concours d’Elegance
yy La Jolla Motor Car Classic
yy Main Stage Banner
LOGO RECOGNITION
yy Second tier logo recognition
yy Full page ad in the program
yy Present “Specialty” award
yy One email blast with your ad and choice of message
yy Company logo in most Concours advertisements in magazines
such as, but not limited to:
• Sports Car Market
• Hemmings Motor News
• Finish Line Magazine (Petersen Museum)
• Bulletin (Classic Car Club newsletter)
• Ranch & Coast Magazine
• Riviera Magazine
• S D Suburban News, La Jolla Light, Del Mar Times, Rancho
Santa Fe Record, Carmel Valley Leader, Solana Beach Sun
Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley
News
yy LED screen on main stage
yy Flyers and posters
yy Confirmation and welcome emails to registrants
yy Listing below title and presenting sponsors on
pre-event press releases
yy Logo on the reception invitation to all sponsors, media and car entrants
yy 6 tickets to the Friday Night Contemporary Classic Cocktail Party
yy 12 tickets to the exclusive Saturday evening VIP reception
yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance
yy 2 car entries in the Tour d’Elegance which includes 1 passenger per car entry
yy Feature promotional products or materials in goodie bags
yy 10’ x 20’ VIP Hospitality Suite
• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added)
• Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge
• Mediterranean catering package for 40
yy 8 staff credentials
VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS
yy Logo on the reception invitation to all sponsors, media, and car entrants
yy 2 tickets to the Friday Night Contemporary Classic Cocktail Party
yy 8 tickets to the exclusive Saturday evening VIP reception
yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance
yy 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry
yy Feature promotional products or materials in goodie bags
yy 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage
yy 6 staff credentials
yy First right of refusal for the 2017 La Jolla Concours d’Elegance Premier Sponsorship
yy First right of refusal for the 2017 La Jolla Concours d’Elegance Presenting Sponsorship
1 6 • Presented by La Jolla Historical Society
April 8 - 10, 2016 • 1 7
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
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Annual
12th
MEDIA OPPORTUNITIES
In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local
and national media outlets, and we expect to continue receiving this level of publicity. Following are several
examples of last year’s extensive media coverage:
TELEVISION
yy Fox 5
yy KUSI 9
yy CW 6
DAY OF COVERAGE
yy CW 6, NBC 7, CBS 8 and KUSI 9
RADIO COVERAGE
yy Easy 98.1, KiFM, KPRI, Jack FM, 760 AM, KGB, KOGO
XTRA, KISS and STAR 94.1
yy Pacific San Diego Magazine – (2) Full Page 4C, March & April Issues
yy Ranch and Coast Magazine – (2) Half Page, March & April Issues
yy San Diego Home/Garden – (1) Full Page 4C, April Issue
yy Cars Yeah – Podcast interview with Chairman Michael Dorvillier
yy U-T Night&Day – (1) Full Page 4C, April 6th, 2015
yy Carshow Nationals – Event graphic in April calendar
EDITORIAL FEATURES IN PRINT & ONLINE
yy 101 Things To Do San Diego – Article, event breakdown, logo, and graphics
yy 101 Things To Do San Diego – Facebook event contest for tickets
yy 101 Things to Do San Diego – Facebook posts promoting event
yy 101 Things to Do San Diego – Graphic feature in newsletter
yy Calendar Notice
yy 101 Things to Do San Diego – Twitter event posts
yy Press Release
yy 101 Things to Do San Diego – Website contest and event featured image
yy Press Release featuring Concours VIP Receptions
yy Ace Magazine – Event listing with map
yy Press Release featuring Award Winners
yy Media Alert
yy Alfa Romeo Owners Club USA – Event feature in calendar with link to
website
yy Event Posters
yy Alfa Romeo Owners Club San Diego – Event listing in calendar of events
yy Event Flyers
yy Alliance – Event listing in “Antique, Old & Classic Car Show Calendar”
yy All Events – Event listing
yy American Collectors USA – Event photos
PRINT ADVERTISEMENTS
yy Authentic Luxury Travel – Event article with photos and link to website
yy American Car Collector – (1) Full Page, March & April Issues
yy Auto Gespot – Event listing
yy Dream Homes San Diego – (1) Full Page, March Issue
yy Bergstrom’s Photography – Link to photo gallery
yy Finish Line Magazine – (1) Full Page 4C, Winter Issue
yy Best Events – Event listing with photo and details
yy Highline Autos – (2) Full Page, February & March Issues yy Billionares Row La Jolla – Event posting in “April Happenings in La Jolla”
yy La Jolla Light – (1) Half Page 4C, April 2nd, 2015
yy BMW Forum – Blog event comments
yy Old Cars Weekly– (1) Half Page, March 26th, 2015
yy Bowden’s Autobody – Event photos
1 8 • Presented by La Jolla Historical Society
yy Hemmings Blog – Large color photo with article and subscriber comments
yy Hey Event – Event listing with link to website
yy Car Stories – Event listing with brief description, photo and link to page yy Highline Autos – Event article with graphic and link to website
yy Car Stories – Best in Show post event feature with color photo
yy Highline Autos – Instagram posts with photos
yy Sports Car Market – Concours & Events Guide Supplement
(2) Full Page, February & March Issues. (1) Full Page, April Issue
COLLATERAL MATERIALS
yy Event Tickets
yy California Association of Sunbeam Tiger Owners – Forum listing with
photos
yy Highline Autos – Full page editorial in March Issue and half page editorial in
May Issue
yy Classic Car Club of America Southern Region – Event listing in calendar yy Hillbank USA – Event listing with information, photo and link to page
yy Classic Cars – Article with photos
yy Hillbank Motor Corporation – Event link in News & Offers
yy Classic Motorcycles – Facebook event photos
yy Hilton La Jolla Torrey Pines – Event listing
yy Classic Showcase – Event feature with logo and description
yy Hyman Ltd. Classic Cars – Event listing in calendar with details
yy Club VIP – Instagram event posts
yy Issue – Program flipbook
yy Concours Dates – Full calendar listing with logo
yy Joe Foty Real Estate – Article with photo and breakdown of events
yy Cruise 4 Kids – Event listing with description and photo
yy John Straub – Event listing in Kar Kulture Kalendar
yy CUR8EUR Online – Post event article with photos
yy Just a Car Guy – Color photos and blog comments from event
yy CUR8EUR Online – Event article with breakdown of events, ticket
giveaway, photos and link to website
yy Just a Car Guy – Color photos in blog posting
yy Just My Ticket – Event description with link to website, graphic and photo
yy Digital News Buzz – Event listing and link to NBC San Diego article
yy KFMB – Listing in events calendar
yy Easy 98.1 – Brief event description, logo and link to purchase tickets
yy KGB – Event contest giveaway for tickets
yy Empress Hotel – Event article with breakdown of weekend
yy KOGO – Event contest giveaway for tickets
yy Estancia La Jolla – Event featured in calendar
yy KPRI San Diego – Event article with logo
yy Event Crazy – Article, photo and map with link to page
yy KPRI San Diego – Event listed in San Diego Weekend Guide
yy Event Crazy – Article of Motor Car Classic with map and photo
yy Event Guide – Event listing
yy La Jolla.com – Event article with history, background, and call to purchase
tickets
yy Eventful – Event posting with description
yy La Jolla Association – Call for volunteers with photo and link to website
yy Facebook – Event page with promo code and information
yy La Jolla Blue Book – Event article with photo and description
yy Ferrari Chat – Blog comments of event
yy La Jolla Blue Book – Event posting with details and photo
yy Happen Stance – Twitter post with photo
yy La Jolla Blue Book – Twitter posts
yy Healthy Living and Travel – Event calendar listing with map and color
photo
yy La Jolla Blogs – Event listing and description with link to page
April 8 - 10, 2016 • 1 9
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
Annual
12th
EDITORIAL FEATURES IN PRINT & ONLINE CONT’D
yy Pure Financial – Event description with full color photo and link to website
yy So Cal Beaches Magazine – Twitter posting of event video
yy Vintage Motorsport – Event calendar listing with link to website
yy La Jolla by the Sea – Event Information and photo
yy Rally Ways – Event listing
yy Where Event – Event posting with map and link to website
yy La Jolla Concours – Event website
yy Ranch & Coast Magazine – Article and photo
yy So Cal Beaches TV – Event video “Ferrari at 2015 La Jolla Concours
d’Elegance”
yy Where Magazine – Event article in “10 San Diego Things To Do In April”
yy La Jolla Historical Society – Event included in Annual Appeal
yy Ranch & Coast Magazine – Event Facebook post with photo
yy So Cal Classic Car Club of America – Event listing in calendar of events
yy Wild At Work – Event contest for tickets
yy La Jolla Light – Event description
yy Ranch & Coast Magazine – Event Twitter post
yy So Cal Photo Opps – Event listing in blog and calendar
yy La Jolla Light – Large color photos with article
yy Rancho Santa Fe Motor Club & Storage – Mention of event in 1st Anniversary
article
yy Southern California Life Magazine – Article with weekend of events breakdown
yy Reddit – User comments with link to website
yy Speedster Owners – Posted in Events blog
yy San Diego Auto Show – Twitter posting with photos
yy Sports Car Market – Article “Sea Lions and SLs: The 11th Annual La Jolla
Concours d’Elegance” by Keith Martin
yy La Jolla Light – Listing, description and photo in trending news
yy La Jollla Light – Twitter posts
yy La Jolla Light – Link to event article
yy La Jolla Luxury Real Estate Blog – Event listing with brief description
yy Luxe Beat Magazine – Article with spotlight on car and photo
yy Man Tripping – Article with event description and photo
yy Mark Krause Photography – Event photos
yy McLaren Newport Beach – Event listing with short description
yy Meals and Steals – Ticket promo
yy Mercedes Benz USA – Event listed in “Classic Car Events”
yy San Diego Beaches and Adventures – Event listing with photo
yy San Diego California Events – Event listing with logo
yy Sports Car Market – Article “Meet the SCM Gang at La Jolla”
yy San Diego CityBeat – Event listing with details and map
yy Sports Car Market – Event mention in “Planning Out my Old Car Year” Keith
Martin’s Blog
yy San Diego Firefighters Federal Credit Union – Event calendar listing and brief
description
yy Superformance – Event calendar listing
yy San Diego Magazine – Event listing and article
yy San Diego Reader – Event calendar listing with logo
yy The Barnaby Chronicles – Video of event
yy The Barnaby Chronicles – Video of event “European Motorcars”
yy The Bed and Breakfast Inn at La Jolla – Event listing on calendar
yy Yelp – Full event description with graphic, photos and link to page
ONLINE PROMOTIONS
yy 101 Things To Do San Diego
Personalized landing page, 7 day home page scrolling banner ad on 101sandiego.com, Social media postings, promotions prior and during events, online
event calendar listings and inclusion in e-newsletter.
yy La Jolla Blue Book
Dedicated profile page under visitor information category; social media support
via Facebook, Twitter, LinkedIn & Google+; two articles on the La Jolla Blue
Book blog; calendar event listing and a web banner on the home page starting
Monday, April 7th-Sunday, April 13
yy La Jolla Village Merchants Association
Banner ad on homepage, event featured with article, photos and information
on calendar section
yy Michelle Dystrka – Event listing in April calendar
yy San Diego Regional Group of the Horseless Carriage Club of America – Event
listed in March Newsletter with Save the Date and website
yy The Daniels Group – Event listing with photo
yy Military Press – Event mention in April calendar
yy SanDiego.org – Large color photo with details and link to website
yy The Gellens – Event information and photo featured on blog “News”
yy NBC Los Angeles – Link to article NBC San Diego “Dream Wheels: La Jolla
Concours d’Elegance” with photo
yy San Diego.org – Event calendar listing with logo and color photos and link to
website
yy The Grande Colonial Hotel – Listing in events calendar
yy NBC San Diego – Article “Dream Wheels: La Jolla Concours d’Elegance”
featured in Worth The Drive with photo
yy San Diego.org – Event listing in “Spring Festivals, Street Fairs, Car Shows and
More”
yy News Central – Event posting with photo and description
yy The Motor Calendar – Event listing with poster graphic
yy San Diego.org – Event listing in “Spring Activities Bloom in San Diego”
yy No Braking – Article with photo and details
yy The Sole Purpose – Event video
yy San Diego Home/Garden
LJCDE Event Listings on www.sandiegohomegarden.com for one (1) month prior to event. Includes image + hyperlink to LJCDE’s registration site – post on 3/11/14. LJCDE ’14 post-coverage in SDHGL’s On the Scene (print and online) society pages; LJCDE ’14 video recap on website for one (1) full year.
yy Scott Jacobs Studio – Event calendar listing
yy North County Sun – Event listing
yy Sports Car Market
(2) banner ads on website 728 px x 90 px & 250 px x 250 px
yy Octane – Editorial feature in June Issue
yy San Diego CW 6 – Event video “World class cars at La Jolla Concours
d’Elegance”
yy The Wall Street Journal – Event mention in article “The Vintage Volkswagen
Beetle Goes Electric”
yy O’ Gara Coach La Jolla – Facebook event posting
yy San Diego Ville – Ticket contest with event description and graphic
yy Times of San Diego – Event listing in article with brief description and link to
website
yy Pacific San Diego – Event listing with prices and link to page
yy San Gabriel Valley Region PCA – Event listing in April weekly update
yy Tweet Tunnel – Event Twitter posts
yy Packards International Car Club – Event feature in newsletter with photo
yy USA Today – Event mention in “Classic Car Shows in San Diego”
yy Packards International Motor Car Club San Diego Region – Listing in 2015
events calendar
yy SD News – Full page article “What’s in a name? Find out at the 2015 Concours
d’Elegance” with photo
yy U~T San Diego
Skin/takeover web banners featured on March 31st-April 11th. Entertainment Newsletter Big Box on April 11th. DiscoverSD.com Big Box on March 31st-April 11th. DiscoverSD.com Leader Board on March 31st-April 11th.
yy UT Contests – Event ticket contest
yy SD News – Event mention in article
EMAIL BLASTS
yy UT San Diego – Article with weekend breakdown, information and photo
yy CUR8EUR – Inclusion in email blast
yy Panduvie – Event Instagram reposts with photos
yy Seagate Condo Rentals – Event listing in blog with graphic for Motor Car
Classic and link to website
yy Venuelust – Event listing with large color photo
yy Easy 98.1 / KiFM – Inclusion in at least one email blast per station promoting
the event to subscribers
yy Park West Gallery – Event article “Scott Jacobs paints Rolls-Royce for charities” with photos
yy The Lotzof Group – Event posting in April calendar with link
yy The MG Cars Enthusiast’s Club – Blog posting
yy Ranch & Coast Magazine
Digital advertising during March & thru event date: Two (2) Web site Towers ads standard placements and Editorial piece to run online on R&C’s Web site
yy See California – Event listing in “California Concours Car Shows”
yy Views of La Jolla – Article with photos and link to website in
“What’s Happening”
yy Hagerty – Banner ad inclusion in eNewsletter
yy Petersen Automotive Museum – Facebook post promoting Round Door RollsRoyce at event
yy See California – Event posting with color photo
yy Vintage BMW – Event listing with map, description, and link to website
yy So Cal Beaches Blog – Listing with description and link to gallery photos
yy Highline Autos – Inclusion in eNewsletter to 29k+ opt-in email subscribers
yy Pinterest – Event listed and photo in La Jolla San Diego Things to Do
yy Vintage Motorsport – Post event article with photo and listing of winners
yy So Cal Beaches Magazine – Event video
yy Jack FM – Inclusion in email blast
2 0 • Presented by La Jolla Historical Society
yy Just My Ticket – Featured inclusion in email blast to 17k+ subscribers
April 8 - 10, 2016 • 2 1
12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE
& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS
EMAIL BLASTS CONT’D
yy KISS – Inclusion in two email blasts
yy KOGO – Inclusion in email blast
yy KPRI - Inclusion in at least one email blast per station promoting the event to
subscribers
yy McFarlane Promotions – Multiple email blasts to 12k+ subscribers and bimonthly registration spotlight entrant email blasts
Annual
12th
yy McFarlane Promotions, Inc – Created LJCDE Instagram account, Facebook,
Twitter and Instagram posts daily
yy Ranch & Coast Magazine – Promotion with a minimum of 1 each Facebook &
Twitter posts
yy San Diego Home/Garden – Promotion of LJCDE on all of SDHGL social media
outlets, including Facebook, Twitter and Pinterest leading up to the event
yy San Diego Ville.com – Promote LJCDE with minimum of 3 posts
yy STAR 94.1 – Social media support of 1 Facebook and 1 Twitter post
yy Ranch and Coast Magazine – Inclusion in dedicated email blast to12k+
subscribers titled “Celebrating Couture 2015, Encore! Gala, La Jolla Concours yy XTRA – Social media support of 1 LJCDE post
d’Elegance & More,” Top billing in one R&C email newsletter to 10k+ subscribers with a call out in the subject line of newsletter
PHOTO GALLERIES
yy San Diego 6.com – Inclusion in eNewsletter to 15k+ SD6 Members
yy San Diego Ville – Dedicated email blast to 5k+ subscribers
yy Sports Car Market – Inclusion in eNewsletter
yy STAR 94.1 – Email blast with event details
yy Auto Geek Online – http://www.autogeekonline.net/forum/company-forumnews-headlines/90758-la-jolla-concours-d-elegance-2015-a.html
yy Bergstrom’s Photography – http://www.photoreflect.com/store/thumbpage.
aspx?e=9554699
yy U-T – Inclusion in email blast to U-T Members
yy CJ Charles Jewelers – http://www.cjcharles.com/blog/vintage-luxe-at-the-lajolla-concours-delegance-2/
yy Wild at Work – Feature in email distributions to opt-in consumers throughout
region
yy Just A Car Guy – http://justacarguy.blogspot.com/search/label/LaJolla%20
Motor%20Car%20Classic%202015
yy Yelp – Banner ad in Yelp email blast to over 130k+ subscribers
yy My Car Quest – http://mycarquest.com/2015/04/la-jolla-concours-delegancephotos-by-geoffrey.html
SOCIAL MEDIA
yy 101 Things To Do – Social media postings and promotions prior and during events
yy CUR8EUR – Social media support of LJCDE
yy SoCal Beaches Magazine – http://www.socalbeachestv.com/2015-la-jollaconcours-d-elegance-car-show-photo-gallery-and-event-notes/
yy CW 6 – Facebook posts to promote LJCDE
yy Smug Mug – http://hotlava67.smugmug.com/11th-ANNUAL-LA-JOLLACONCOURS/i-VGWL2jL
yy Easy 98.1 / KiFM – Minimum of 6 Facebook and Twitter posts on radio stations
social media accounts
VIDEOS
yy Gaslamp Event Management – Promotion on all social media platforms for
ticket sales
yy Active Rain - http://activerain.trulia.com/blogsview/4651039/2015-la-jollaconcours-d-elegance-car-show-photos-video-and-winners
yy Highline Autos – Promotion of LJCDE on social media platforms
yy CW 6 – http://www.sandiego6.com/san-diego-living/World-Class-Cars-at-LaJolla-Concours-DElegance-298928381.html
yy Jack FM – Social media support
yy KGB – Social media support of 3 LJCDE posts
yy Fox 5 – http://fox5sandiego.com/2015/04/02/throttle-thursday-la-jollaconcours-delegance/
yy KISS – Social media support of 1 LJCDE post
yy KUSI – http://www.kusi.com/Clip/11330906/la-jolla-concours-delegance
yy KOGO – Social media support of LJCDE
yy NBC San Diego – http://www.nbcsandiego.com/on-air/as-seen-on/La-JollaConcours-Delegance2015_San-Diego-299331001.html
yy KPRI – Minimum of 6 Facebook and Twitter posts on radio stations social
media accounts
yy La Jolla Blue Book – Social media support of 1 LJCDE post
yy La Jolla Concours d’Elegance Facebook Page – Grew to 1,416 followers, posts
daily, Promoted LJCDE with Facebook ads
2 2 • Presented by La Jolla Historical Society
yy So Cal Beaches Magazine – https://www.youtube.com/watch?v=-KJC4lkNPQk
yy So Cal Beaches TV - http://www.socalbeachestv.com/best-of-2015-la-jollaconcours-d-elegance-car-show/
April 8 - 10, 2016 • 2 3
LA JOLLA CONCOURS D’ELEGANCE
V E N U
V E N U E
Annual
12th
AND THE LA JOLLA MOTOR CAR CLASSIC
AT T H E C O N C O U R S
CELEBRATING FRENCH CURVES
April 8–10, 2016
lajollaconcours.com
R E A C H
S O U T H E R N
C A L I F O R N I A ’ S
CRÈME DE LA CRÈME
We make it easy to reach the best prospects for luxury goods and
services such as exotic cars, real estate and financial services,
as well as luxury travel and entertainment. Target the crème de la
crème, up close, in person, at the twelfth annual La Jolla Concours
d’Elegance and The La Jolla Motor Car Classic at the Concours from
Friday, April 8 through Sunday, April 10, 2016. This event draws the
most sophisticated audience from San Diego and surrounding areas,
as well as across the nation.
Have an exhibit in a prime location at one of the most beautiful
venues in the world. Reach vehicle exhibitors and guests through
our mailings, in our literature, on our website (where we can link to
yours), signage at partner events and in our media advertising.
Support this premier festival in one of the world’s most prestigious
communities, build brand recognition and earn goodwill within
the community and throughout the region. Proceeds support the
Monarch School for Homeless Children and the La Jolla Historical
Society. Best of all, by getting involved now, you’ll be guaranteed a
place in the event for future years as it grows to become one of the
leading attractions of its kind.
For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com