soyak holding 2010-2011 company profile

Transcription

SOYAK HOLDING 2010-2011 COMPANY PROFILE
CONTENTS
2 Soyak Milestones
6 Key Financial and Operational Indicators
8 Soyak Holding at a Glance
9 Organizational Structure
16 Corporate Values and Policies
18 Message from the Chairman
20 Message from the CEO
22 Soyak Holding’s Business Lines
24
Real Estate
54
Energy
62
Cement
66
Casting
74
Aviation
76 Corporate Governance
78 Human Resources
80 Quality and Management Systems Policies
82 Risk Management
84 Sustainability and Corporate Social Responsibility
94 Certifications and Awards
Soyak was founded precisely
half a century ago to undertake
distinguished and unique
construction projects to help
Turkey’s development, support
industrialization and offer brand
new living spaces for its citizens.
Rising above its foundations, Soyak
Holding companies operating in real
estate, energy, cement and casting
industries, are exemplary Turkish
institutions - the envy of their
respective industries. The “Soyak”
brand name has become synonymous
with innovation, quality and
durability for the Turkish people.
With the love of millions it has made
homeowners as well as its vast
experience, Soyak today continues
to expand its operations and
undertake eveN larger and more
innovative projects.
1
The 1960s
SOYAK
MILESTONES
1961
>> Soyak Construction is founded by Yılmaz Soyak, a certified civil
engineer.
1962
>> Construction of the 16,300 square-meter Tuzla Infantry School
officer lodgings and dormitory including its infrastructure is
completed.
1964
>>Construction of the Tekirdağ Uçmakdere Wine Factories project is
completed for the Tekel Administration of Turkey; Soyak’s first factory
construction.
1965
>> The steel-construction Tekirdağ Sports Complex is built for the
Ministry of Youth and Sports.
1966
>>The turnkey Taksim İlkyardım (First Aid) Hospital is completed;
Soyak’s first hospital building project.
2
S OYA K H O L D I N G 2010- 2011 C O M PA N Y P R O F I L E
The 1970s
The 1980s
1970
>> A 283-unit housing project is
completed in Istanbul’s Levent
district; Soyak’s first residential
construction project.
1980
>> A military factory construction
project is undertaken in Riyadh,
Saudi Arabia.
1971
>> Soyak acquired the Haymak
Foundry Facility as its first
venture in the industrial sector.
1975
>> Soyak’s overseas operations
begins with a 432-unit residential
construction project in Benghazi,
Libya. Soyak undertook more
than 3,500 constructions for
the private and public sectors
in Libya as part of a series of
projects over the next 20 years.
1978
>> Trakya Döküm Foundry Facility
is established as part of Soyak’s
new industrial investments.
1982
>> Soyak is ranked eighth (8th) in
international ENR rankings.
>> Soyak took in US$ 485 million
from the construction of 2,592
villas and infrastructure facilities
in Mecca, Saudi Arabia.
1983
>> 53 construction sites set up in
Libya.
1984 >> The first concrete
producing facility with an annual
production capacity of 300,000
cubic-meters is established in
Istanbul-Ümraniye.
1985
>> Soyak Göztepe Housing
Complex, the first private mass
housing project, is constructed.
Consisting of 1,536 residential
units and equipped with all
infrastructure facilities, Soyak
Göztepe Housing Complex is the
first project Soyak built on its own
land and entirely with internal
resources.
1986
>> Soyak commences mining
operations by undertaking a 30
million cubic-meter stripping
effort in Tunçbilek and Soma.
>> Soyak assumes the Istanbul
World Trade Center project in
Istanbul’s Yeşilköy district.
1988
>> Sarıyer Villas are constructed.
3
The 1990s
SOYAK
MILESTONES
1990
>> The Efes Pilsen Brewery is
constructed in Istanbul.
1992
>> Soyak undertakes a project
for three Pepsi Cola factories in
Moscow, Yekaterinburg and Mona
as the Group’s first overseas
factory construction endeavor.
>> Soyak assumes a turnkey
factory construction project for
Coca Cola in Krasnoyarsk and
Samara, Russia; Soyak also takes
part in the renovation project
of the Company’s factories in
Volzshky and Nagutsky; it was
completed in 1998.
1993
>> Soyak wins the tender by the
State Airports Authority of Turkey
for the construction of the Isparta
Airport and begins its first airport
project.
1995
>> Soyak ventures into its first
coal-mining project with a coal
mine plant construction in
Kütahya.
4
1997
>> Soyak assumes the
construction and operation of
a multi-purpose port project
consisting of a 350 square-meter
pier, eight-hectare stock area
and an annual capacity of 400,000
TEUs in Istanbul- Ambarlı; this
represents the Group’s first port
operation project.
>> The Soyak Group acquires the
Oluksan Corrugated Cardboard
Box Factory, a facility with an
annual production capacity of
48,000 tons.
1998
>> Soyak completes the
construction of luxury residences
at the Kandilli Ayışığı and Soyak
Göztepe Residence housing
projects.
1999
>> Soyak Holding is established;
Erkut Soyak, a civil engineer,
appointed CEO of the Holding.
>> Soyak breaks new ground in
the private sector with Soyak
Yenişehir, a project featuring
the “lifestyle complex” concept
consisting of 3,000 residential
units on 320,000 square meters.
The 2000s
2000
>> Soyak Yenişehir Şelale
Complex, designed utilizing the
lifestyle complex concept, is
delivered to the homeowners.
2003
>> Trakya Döküm Foundry’s
annual production capacity is
doubled with the construction of
the 29,600 square-meter second
phase supplemental production
facility.
>> Following the steps taken
toward expanding its investment
portfolio, Soyak adopted the
vision of “becoming a global
player that produces systems and
solutions using environmentally
friendly renewable sources of
energy” has established its
presence in the energy sector.
2004
>> Soyak launches the Soyak
Olympiakent project, covering
a total area of one million
square meters in the Halkalı
district of Istanbul, as part of
the partnership established with
TOKİ (the Housing Development
Administration of Turkey).
2005
>> Construction of the Traçim
Cement Production factory,
Turkey’s most modern integrated
cement facility, is the Holding’s
first cement plant.
2006
>> Soyak breaks ground for the
Soyak Mavişehir project in Izmir.
2007
>> Soyak Residential
Development is deemed worthy of
the National Quality Achievement
Award.
>> Reputation Management
System is established within
Soyak Residential Development.
>> Soyak Residential
Development wins the
International Rotary 2,440th
Region’s First Corporate Social
Responsibility Award.
2008
>> Production begins at the
Traçim Cement Factory.
>> Traçim Ready Mix Concrete
commences operation.
>> The second phase of the Soyak
Mavişehir project is completed
and the residential units delivered
to the homeowners.
>> The Soyak Siesta project in
Izmir is offered for sale.
2009
>> M. Emre Çamlıbel is appointed
Soyak Holding’s first professional
CEO.
>> Soyak Evreka and Soyak
Evreka Residence projects
completed.
>> The Foundation is laid for
Soyak Siesta.
>> “Save a Drop for the Future”
the Holding’s corporate social
responsibility project, is the
only report representing Turkey
admitted and invited to the
62nd Annual Congress of the
European Society for Opinion and
Marketing Research (ESOMAR) in
Switzerland.
2010
>> Soyak launches the Soyak
Park Aparts project consisting
of 1,121 residential units in the
Halkalı district of Istanbul.
>> Soyak undertakes the
Bayramhacılı Dam and
Hydroelectric Power Plant
project located on the Kızılırmak
River and within the provincial
boundaries of Kayseri and
Nevşehir.
>> The Turkish Patent Institute
designates Soyak as a “Well
Known Trademark,” which
encompasses the Institute’s
international brand recognition.
>> Soyak becomes the “first
and only Turkish partner” of the
Boston-based MIT Center for
Real Estate of the Massachusetts
Institute of Technology.
2011
>> Soyak celebrates its 50th year
in the real estate industry.
>> The Soyak Mavişehir Optimus
project in Izmir is offered for sale.
>> The Soyak Bahçe& Bahçe
(“Garden&Garden”) project in
Istanbul is offered for sale.
>> The Soyak Soho project in
>> Foundation is laid for the
Soyak Office Building project in
the Levent district of Istanbul.
>> The Soyak Evostar project in
>> The Soyak Mavişehir Optimus
Gold project in Izmir is offered for
sale.
5
Key FInancIal
and OperatIonal
IndIcators
Shareholders’ EquIty (TL mIllIons)
362.65
2010
333.00
2009
2008
2007
260.78
269.73
2007
556.60
361.66
Total Assets (TL millions)
597.85
2010
2009
596.12
2009
2007
866.75
2009
2010
2008
1,200.89
2010
2008
Gross Sales (TL mIllIons)
6
Fixed Assets (TL millions)
470.80
514.41
2008
2007
1,811
1,307.28
1,161.91
849.86
Raising its shareholders’ equity to TL 362.65 million in
2010, Soyak Holding is reinforcing its roots in the real
estate industry while solidifying its market position in
its other business lines.
Gross Profit from Sales (TL millions)
86
2010
79.43
2008
100.73
46.4
2009
2008
2007
37.5
30.1
2007
29%
40%
Shareholders’ Equity/
Total Assets RatIo
Exports (TL millions)
2010
49%
2009
2008
95.07
2007
51%
2010
105.63
2009
CASH RATIO
2010
20%
24%
2009
2008
2007
20%
18%
7
SOYAK HOLDING
AT A GLANCE
Soyak Holding
conducts its
activities via 11
operating companies
in four core
industries.
Total Assets (2010)
TL 1,811 million
Net Sales (2010)
TL 552.71 million
Number of Employees (2010)
1,500
Shareholding Structure (2009)
100%
8
Soyak FamIly
Established in 1961 to develop high-quality construction projects,
Soyak has been operating for half a century, contributing to the
future of Turkey. Getting its start in the real estate sector, Soyak
today conducts its activities via 11 operating companies under the
Soyak Holding umbrella in four core industries: energy, cement,
casting and real estate.
Soyak Holding stays committed to rendering long-lasting
services in all of the industries in which it operates while
remaining steadfast to the reliable and stable organization it has
established in its domestic and international areas of business.
In accordance with its corporate strategy, Soyak aims to be
the market leader in all industries in which it operates while
contributing to a sustainable development path and a better
future through endeavors that respect the environment and
social values. All Soyak Holding companies display a corporate
governance-based management approach that is rooted in
customer focus and efficiency. This approach is supported
and developed not only by financial goals, but also by a social
responsibility approach that continues to benefit all levels of
society.
ORGANIZATIONAL
STRUCTURE
Thanks to the
flexibility of its
new organization,
Soyak Holding
will successfully
implement
arrangements
and applications
that will
improve business
processes in
accordance
with future
developments.
Soyak HoldIng Companies
The companies that operate under the
Soyak Holding umbrella are grouped
into four core industries based on their
areas of business:
Real Estate
Soyak Residential Development
Soyak Project Management
Soyak Construction
Soyak Real Estate Development
Energy
Soyak Energy Production
Soyak Energy Trading
Cement
Traçim Cement Production
Casting
Trakya Döküm
Erku
Ekpaş
Aviation
Port Civil Aviation
Soyak Holdıng
Organizational Structure
In the today’s increasingly competitive
business environment, companies
need to have a flexible organization
to be able to follow economic &
technological developments and new
trends closely and meet customer
expectations flawlessly. Soyak Holding’s
organizational structure was designed
in accordance with this approach to
adapt to changes in the shortest time.
As part of the restructuring program
initiated within Soyak Holding during
2008, the organizational structures
of leading successful international
companies were analyzed. The findings
and the resulting know-how were
integrated with Soyak’s future goals
along with its businesses and Soyak’s
new organizational structure was
formed as a result. Thanks to the
flexibility of this new organization, the
Holding will successfully implement
accommodations and applications that
will improve business processes in
accordance with future developments.
Soyak Holding has five directors and
three coordinators reporting directly to
the CEO.
The Organizational Chart of
Soyak HoldIng
• Strategic Planning and Business
Development Director
• Corporate Finance Director
• Finance and Audit Director
- Finance-Accounting Coordinator
- Budget Planning Coordinator
- Information Technology Coordinator
- Audit and Risk Management
Coordinator
• Legal Director
- Legal Coordinator
- Mining Coordinator
• Human Resources and
Quality Director
• Real Estate Group Financial Affairs
and IT Coordinator
• Corporate Communication
Coordinator
• Special Coordinator
9
REAL ESTATE
GROUP
Soyak is
building the
future of
Turkey.
SOYAK RESIDENTIAL DEVELOPMENT
Soyak SOHO
Soyak Evostar
Soyak Bahçe& Bahçe
(“Garden&Garden”)
Soyak Mavişehir Optimus
Soyak Park Aparts
Soyak Siesta
Soyak Evreka Residence
Soyak Evreka
Soyak Mavişehir
Soyak Olympiakent
Soyak Yenişehir
Soyak Kandilli
Soyak Altunizade
Soyak Bağlarbaşı
Soyak Göztepe Residence
Soyak Göztepe
Soyak Construction
Soyak REAL ESTATE DEVELOPMENT
1 0 S OYA K H O L D I N G 2010- 2011 C O M PA N Y P R O F I L E
With 50 years of experience under its
belt, Soyak is undertaking construction
projects as well as project development.
Embracing a dynamic approach when it
comes to adapting to changing conditions
in accordance with market developments,
Soyak is diversifying its services portfolio
with the residential and commercial real
estate projects it develops.
In addition to its deep-rooted experience
in the real estate industry, Soyak steers
its operations by closely following
domestic and international developments
and trends in the sector. As part of its
residential project development efforts,
the Company is creating luxury living and
working spaces appealing to the medium,
medium-upper and upper income groups,
particularly in Istanbul and Izmir.
Making a name for itself with the
factory and social facility projects it has
completed in Turkey and overseas since
1961, Soyak underwent restructuring to
create modern residential communities;
approximately 50,000 families
homeowners were created with the
housing projects it developed during that
period.
The Soyak Göztepe housing complex, the
first among a series of projects Soyak
has undertaken in Istanbul, became a
model for many housing projects with
its architectural design as well as its
recreational facilities. The Company’s
housing projects, offering solutions to the
needs of contemporary life via Soyak’s
modern and functional architectural
approach, continued with the 3,000-unit
Soyak Yenişehir project and the 3,600-unit
Soyak Olympiakent project, on an area of
one million square meters. These were
followed by the Soyak Evreka project with
812 residences and then the 126-unit
Soyak Evreka Residence project. Soyak
Evreka Residence offered clients luxury
residences, the new trend in today’s urban
lifestyle. In addition to its projects in
Istanbul, Soyak is currently undertaking
the 1,568-unit Soyak Mavişehir and the
2,250-unit Soyak Siesta projects, both
located in Izmir, one of the most stunning
harbor cities in Turkey.
Designing projects geared toward meeting
the diverse expectations and needs of
its customers, Soyak aims to deliver the
high quality it promises together with
convenient payment terms. Standing
out with the value it adds to modern
living spaces as well as its high quality
standards in its projects, Soyak pioneers
many new and innovative practices in
the real estate industry. With the launch
of home sales over the Internet in 2004,
Soyak broke new ground in the industry.
Soyak was included in the “Super Brands
of Turkey” catalogue by Superbrands
in 2005, yet another first in the housing
sector. In 2007, Soyak was deemed worthy
of the National Quality Achievement
Award for the first and the only time in the
real estate industry.
11
Energy
Group
Turkey
gets its
energy from
Soyak.
In accordance with the steps taken in
2003 toward expanding its investment
portfolio, Soyak established its presence
in the energy sector. Adopting the
vision of “becoming a global player that
produces systems and solutions that
use environmentally friendly renewable
sources of energy,” Soyak aims for market
leadership in the energy sector, as in all
other industries in which it operates.
Soyak is organized via 20 distinct
project companies to invest primarily
in renewable energy sources. With the
vision of becoming a major player in
the domestic market with an average
investment of US$ 1 billion in the energy
industry, Soyak aims to achieve annual
revenue of approximately US$ 200 million.
The Company has projects with a total
capacity of 150 MW under construction.
Planning to undertake new investments
in hydroelectricity, Soyak is studying
and evaluating various projects. As part
of this effort, Soyak is also developing
plans for five hydroelectric power plants
(HEPP) with a total installed capacity of
50 MW. In addition, a 100 MW installed
capacity thermal power plant for which a
license was already acquired is among the
Holding’s future investment plans. Soyak
intends to complete all of its wind power
plant investments within 6-7 years.
Soyak is also in the development stages
of projects from other renewable
energy sources, led by geothermal
and solar. Closely monitoring the
legislation, incentives and technological
developments in Turkey for the generation
of electricity from solar energy sources,
Soyak is also in constant contact with
suppliers. Soyak holds a license to explore
geothermal resources in 23 different fields
covering 45,550 hectares in the Aegean
Region and is currently conducting
geophysical surveys and drilling efforts in
these fields.
Cement
Group
Soyak is
producing
Turkey’s
mortar.
Traçim Cement Production commenced operation after the
completion of its integrated cement manufacturing facility
investment at the end of 2008. With a cement production
capacity of two million tons, the Company is among the largest
cement manufacturers in the Marmara Region. Traçim Cement
Production aims to reach annual cement sales volume of 1.7
million tons and sales revenue of US$ 100 million.
Traçİm Cement Production
13
CastIng
Group
Trakya Döküm is
exhibiting
its quality.
Trakya Döküm
Erku
Ekpaş
In business for approximately 30 years, Trakya Döküm is ranked
among Turkey’s largest 500 industrial companies according to
the Istanbul Chamber of Industry’s “Turkey’s Top 500 Industrial
Enterprises” survey. In addition to enhancing a customer portfolio
composed of leading companies in their respective sectors,
Trakya Döküm supplies differential parts to Ford’s truck factory
in Eskişehir-İnönü with its Ford Q1 Quality Certification that
recognizes the Company as a supplier to all Ford plants worldwide.
Trakya Döküm has a world-class casting and processing facility
with a production capacity of 70,000 tons and is one of Turkey’s
largest casting companies. Erku is responsible for Trakya Döküm’s
international sales operations; Ekpaş carries out domestic
marketing operations of fitting products for Trakya Döküm.
A role model in
Turkey for corporate
governance…
A pioneering corporate
citizen aware of its
responsibilities…
Both globally and domestically, companies that can
make prompt decisions and remain steadfast to
quality end up better adapting to the competitive
business environment and being one step ahead
of their rivals. Operating in the real estate, energy,
cement and casting industries in accordance with
its long-term strategic objectives, Soyak Holding
is enjoying the benefits of closely following the
contemporary financial developments around the
world and in Turkey at all times while building its
future plans on solid foundations. Pursuing an organic
growth model, Soyak maintains its uninterrupted
growth performance thanks to the healthy policies it
implements during the crises.
Soyak Holding, which stands for dynamism in the sectors in which
it operates, is also among the pioneers in the business world of the
“sustainable life” approach and the rules of ethics. Embracing the principle
of sharing the value it creates with society, the Company is undertaking
signature projects in the social responsibility arena as well.
Organized as a holding company in 1999 under
the chairmanship of Erkut Soyak, Soyak developed
processes that allow it to analyze prevailing conditions
carefully and make periodic assessments while
setting its vision toward the future. Thanks to this
corporate policy, the Company conducts strategic
analyses based on the contemporary developments
and applies the results to its business processes in
the most effective manner.
In addition, Soyak Holding received advisory support from Principal Purpose,
an England-based company, to determine the sustainability level of the
Soyak Mavişehir project in Izmir within the scope of the sustainable living
standards as established by the Building Research Establishment (BRE).
During this process of rapid change also referred to
as globalization, Soyak Holding focuses on its core
business lines in accordance with its resolution for
strategic focus and reorganizes by taking advantage
of the opportunities brought about by change. The
Company’s strategic priorities vary since it operates
in multiple sectors. Nevertheless, Soyak Holding
believes in the necessity of acting in accordance
with short and medium-term targets to accomplish
the common priorities that are part of the corporate
culture. In this respect, Soyak continuously develops
alternative methods for reducing finance costs,
intensifying the search for new markets, re-evaluating
its workforce and business processes while achieving
cost optimization.
Positioning itself as a corporate citizen aware of its social responsibilities,
Soyak Holding sees environmental protection practices as an integral
component of its core operations. At a time when each country sets its own
standards for ensuring a sustainable life on earth, Soyak Holding has been
among the pioneers of this tendency in Turkey. As part of this effort, Soyak
became a founding member of the Environment-Friendly Green Building
Association of Turkey to establish and support the widespread adoption of
these standards.
As a result of its evaluation, it was determined that the project complies
with the sustainable living standards and Principal Purpose provided
recommendations regarding the actions and implementations for the future.
As a result of the R&D efforts undertaken in this respect, Soyak published
the real estate industry’s first “Sustainable Living Report” in 2007 in an
attempt to make a contribution to the sector and to set an example.
Obtaining LEED pre-certification in 2010 as a result of its work on the
commercial building project in Levent since 2009, Soyak was also awarded
Turkey’s first existing building LEED certification as part of its work on the
existing office building in the Mecidiyeköy district of Istanbul. Soyak Holding
companies have a corporate governance approach centered on profitability
as well as customer focus and efficiency. In accordance with this approach,
the Company carried out many social responsibility projects in the fields
of education and the environment in an attempt to raise sustainable living
awareness among the young people.
As part of the Carbon Emissions Inventory efforts launched within Soyak
Holding at the beginning of 2011, carbon emission amounts are calculated
in accordance with the principles laid out in the ISO 14064-1 Greenhouse
Gas Inventory Quantification Standard. The purpose of this effort is to
measure Soyak Holding’s greenhouse gas inventory, to focus on activities
that reduce its greenhouse gas emissions and to set an example for the
Group companies in this respect. The Company obtained the ISO 14064
Validation Certification in 2011.
Soyak Holding has intensified its efforts to enhance its brand value and
customer loyalty with 1,500 employees at 11 Group companies. In an
attempt to solidify its vision to become an international corporation, Soyak
Holding adopts the corporate governance practices of the world’s leading
conglomerates and constitutes a reference for the other domestic market
participants.
15
Soyak
Holding’s…
CORPORATE
VALUES AND
POLICIES
Quality and Management Systems Policy
Focused on efficiency and value creation-oriented
practices in business processes to meet the existing
and future expectations of its stakeholders at all
times in the areas it offers services.
Executing the efficiency-oriented practices
carried out in business processes in compliance
with the environmental, health and safety laws
and regulations. Contributing to sustainable
development by way of implementing environmentfriendly practices in collaboration with its
stakeholders in the industries it focuses on.
Communal and Social Responsibility Policy
Raising awareness for sustainable quality of life is an integral
component of Soyak Holding’s operations.
Thanks to the social responsibility policy that it has institutionalized
in light of its deep-rooted experience of many years, Soyak hereby
commits to:
• Creating value toward the establishment of social, environmental
and societal environment and conditions to raise awareness for
sustainable quality of life via its activities geared to all of its social
stakeholders,
• Complying with Labor Laws and related regulations, the SA 8000
standard and all governing legal and regulatory requirements,
• Not employing child or underage labor,
• Taking all measures to ensure the health and safety of all
employees,
• Granting independent representation rights to employees, avoiding
discrimination in recruitment, compensation, promotion, provision
of training opportunities and termination, providing all personnel
with working conditions compatible with the global principles of
professional life,
• Establishing a system consistent with contemporary management
practices that also encompasses subcontractors and suppliers and
• Continuously improving itself in all of its social responsibility areas.
17
Esteemed Shareholders, Business
Partners and Employees,
MESSAGE
FROM THE
CHAIRMAN
Soyak is acting with
the view toward
investing in Turkey’s
future in all industries
in which it operates.
Located at a unique geographic spot
where Asia meets Europe, Turkey’s
significance in its region keeps
growing thanks to its unparalleled
natural beauty, a culture that
brings civilizations together and a
spectacular history as well as its everstrengthening economy, sustainable
investments and valuable human
resources.
Turkey has entered an era of sustained
economic growth thanks to the
productive policies and long-term plans
implemented following the 2001 crisis.
Sustaining an annual average growth
rate of 6-7%, Turkey is moving forward
with decisive steps towards its objective
of ranking among the world’s 10 largest
economies on the 100th anniversary of
the establishment of the Republic of
Turkey. With respect to this objective,
the business world, which made major
contributions to the growth of Turkey’s
exports and trade volume, now has
even larger responsibilities.
As it moves forward in this era of
intensifying competition in its core
business lines of Real Estate, Energy,
Cement and Casting in accordance
with the mission of investing in
Turkey’s future, Soyak attaches great
importance to the strategic perspective
that ensures sustainable development.
On the anniversary of our 50th year
since our establishment, in addition
to providing our traditional values of
Soyak quality and assurance to our
customers, we are also successfully
implementing the business
management approach that is attuned
to the contemporary requirements and
conditions in both the production and
services sectors.
We are increasing our contribution to
the economy in 2010 along with our 11
companies, more than 1,500 employees
and suppliers with a 50% growth
forecast in 2011. Soyak’s steady growth
will gain a whole new dimension as
the energy investments the Company
made in 2010 commence production in
2011 and five new residential projects,
in addition to the ongoing housing
projects, are quickly offered for sale
in 2011. Set at TL 1 billion for 2011,
our revenue target is expected to be
raised in future years as our long-term
investments pick up.
With the strength of our corporate
organization and the support of our
human resources with a diverse
range of specialization areas, we will
continue to focus on efficiency-oriented
efforts. In the energy efficiency area
that is becoming more prominent by
the day, Soyak will continue to develop
We are increasing our contribution to
the economy in 2010 together with our
11 companies, more than 1,500 employees
and suppliers with a 50% growth
forecast for 2011.
its business model that has adopted
the conservation standards with new
resource transfers, R&D activities
and global partnerships in the period
ahead.
Soyak undertakes projects in its
business lines with the aim of
contributing to the formation of
quality of life culture fulfilling our
responsibility to society and future
generations. We will continue to
support these commercial projects with
corporate social responsibility projects
for a “sustainable future.”
As we prepare to move beyond our
50th year in business, the experience
and culture of this deep-rooted history
remains a major source of motivation
and strength. Solidifying the trust
and cooperation established with
all stakeholders over this period,
we contributed to our projects via
perspectives based on Soyak values
that move us forward.
Soyak is entering an era where it will
raise the bar for success even higher.
With all of our business partners and
employees, we will continue on with
our investments decisively at full pace,
creating new and lasting values for
Turkey
Erkut Soyak
Soyak Holding
Chairman of the
Board of Directors
19
Esteemed shareholders;
Soyak entered its 50th establishment
anniversary by raising the bar for
success even higher in its business
lines of Real Estate, Energy, Cement
and Casting.
Message from
the CEO
With its productivity
strategy, Soyak has
made a noticeable
contribution to the
rapidly-growing
Turkish economy.
Casting and residential project sales
stood out during the past year as the
business lines that registered the
largest revenue growth rates. Our plans
for 2011 focus on commencement of
production in the energy investments
we made in 2010 as well as the
completion of our ongoing residential
projects. Anticipating a 50% increase in
our revenue in 2011, we are carrying on
with our investments full speed ahead.
We implemented our strategic plans
in the 2010 operating year by carefully
analyzing the prevailing socioeconomic
environment. In the aftermath of the
financial crisis that quickly spread to
the entire world after the second half of
2008, it became apparent that emerging
countries are the true engines of
the world economy. The negative
consequences of economic structures
that rely heavily on financial markets
rather than production were once
again demonstrated by the problems
that the developed western economies
experienced throughout the crisis.
With a productivity strategy
implemented in 2010, Soyak Holding
has made a noticeable contribution to
the rapidly-growing Turkish economy.
While undertaking many successful
projects in our core business areas
in accordance with our long-term,
sustainable investment strategy, we
also supported the recovery process in
the real economy through the services
we outsource in our ancillary business
lines.
On the national scale, 2010 has
been a significant year where the
importance of regional investments
for economic development has found
a new appreciation among the public.
Grasping the importance of regional
investments before many companies,
Soyak Holding continued to carry out
real estate investments in Izmir, in
addition to Istanbul.
Launching the Soyak Mavişehir
Optimus development in the Karşıyaka
district of Izmir in May 2010, in
June we proudly offered the Soyak
Bahçe&Bahçe -“Garden&Garden”
- project, featuring 294 duplex
townhouses with private yards
promising a peaceful, luxury, modern
and high-quality living in downtown
Bahçeşehir.
With 50 years of experience under our
belt, by the end of 2011 we will have
launched a total of five new projects
in two separate locations in Istanbul
and in Izmir. The Residence, a project
in the Zincirlikuyu district of Istanbul
consisting of 77 specially-designed
residential units and a 230-home
development in the Zeytinalanı district
of Izmir to be launched in the near
future.
Soyak’s sales increased two-fold in the
first part of 2011 compared to the same
period of 2010. In the housing segment,
our target is to reach 3,000 unit sales
by the end of 2011.
The steady increase in the investment
value of our projects holds major clues
for the years ahead. Soyak Holding is
planning to invest US$ 1.1 billion in real
estate projects during the next three
years.
Turning our attention to the energy
industry, our objective is to create
greater synergy by commencing
production in our completed
investments. Soyak has 20 distinct
projects in the energy field to invest
primarily in renewable energy
sources. Making investments for
wind, hydroelectric, geothermal and
thermal sources of energy, we have
Soyak’s sales HAVE DOUBLED IN FIRST HALF
of 2011 COMPARED TO THE SAME PERIOD OF
2010. In the housing segment, our target is
to reach 3,000 unit sales by the end of 2011.
put into operation our first dam and
started generating electricity. At
the construction stage of a series
of projects amounting to 150 MW of
installed capacity, Soyak also has five
hydroelectric power plant projects
with a combined installed capacity
of 200 MW; it has already acquired
the necessary licenses and work is
currently ongoing. We are planning
to invest US$ 1 billion in the energy
industry over the next five years,
thereby increasing the value-added we
create for Turkey.
Soyak’s cement factory, which
commenced operation at the end of
2008, is successfully carrying on with
its manufacturing activities. Soyak
Holding is planning to increase its sales
in this business line by 40% in 2011.
The increase in the capacity utilization
rates in the casting industry signals the
return to pre-crisis production levels.
With an average annual production
of 1.3 million tons, Turkish casting
industry ranks fifth in Europe and 14th
in the world. In line with the steady
growth performance of the Turkish
economy, we believe that the sector
will make major advances in the near
future. Soyak Holding intends to play a
leading role by investing € 10 million in
the casting industry over the next five
years.
The Soyak brand today is associated
with “sustainability.” I would like to
thank all of our stakeholders who
support the activities of Soyak Holding,
that strives for widespread adoption of
environmental and energy efficiencyoriented practices that contribute to a
better future for the world in all regions
where Soyak exerts influence. Together,
we hope to experience the pride and joy
of many successful projects that we will
undertake in the future.
M. Emre Çamlıbel
Member of the Board of
Directors and CEO,
Soyak Holding
21
continues to monitor the global
and local developments in real
estate closely and will launch
projects that offer the most
suitable and creative solutions to
meet customer needs. The value
of the residential projects that
the Company will offer for sale
in 2011 amounts to TL 1 billion.
HOUSING
FOR TURKEY
23
Soyak HOLDING’s Business Lines
REAL ESTATE
SOYAK
RESIDENTIAL
DEVELOPMENT
SOYAK PROJECT
MANAGEMENT
Soyak Residential
Development is
the leader in the
real estate industry
thanks to its vision
and strategy.
Total Assets (2010)
TL 649.03 million
Gross Sales Revenue (2010)
TL 67.33 million
Number of Residential Units Sold (2010)
418
SOYAK RESIDENTIAL DEVELOPMENT
Soyak Residential Development, the
flagship company of Soyak Holding
in residential projects, is the leader
in the real estate industry thanks to
its corporate governance approach,
innovative vision and on-the-mark
investment strategy. With its unique
architectural designs, Soyak Residential
Development successfully undertakes
functional housing projects that appeal
to the middle and upper-middle income
groups.
The Company has completed the 3,000unit Soyak Yenişehir and the 3,600-unit
Soyak Olympiakent projects in Istanbul.
Launching sales for Soyak Mavişehir, a
housing complex in Izmir consisting of
1,568 residential units, in 2006, Soyak
Residential Development delivered
the first phase of the project in 2007
and the second phase in 2008 to the
homeowners. In 2007, the Company
added to its portfolio of contemporary
housing projects with the 812-unit Soyak
Evreka and the 126-unit Soyak Evreka
Residence, both located in the Kartal
district of Istanbul. Soyak Residential
Development delivered the first and
second phase units in the Soyak Siesta
project, a 2,250-unit development in
the Karşıyaka district of Izmir that the
Company offered for sale in 2008, in
March 2011; sales for the third and fourth
phase residential units began in 2010.
The permit process initiated in 2009 for
the project consisting of 218 houses with
yards sitting on a 40,000 square-meter
construction area in the Zeytinalanı
district of Izmir is expected to be
completed in 2011.
Ranked among the leading companies
in the real estate sector thanks to
contemporary and functional housing
projects, Soyak Residential Development
continues to develop new projects that
add value to living spaces and meet
customer expectations with high quality.
Adding to its portfolio of investments in
Izmir with a new project in the Mavişehir
district, Soyak Residential Development
launched sales for the 1,200-unit Soyak
Mavişehir Optimus in 2011. The Company
also commenced sales for the Soyak
Bahçe&Bahçe (“Garden&Garden”)
project consisting of 294 townhomes with
private yards in the Bahçeşehir district
of Istanbul in 2011. Soyak SOHO, a luxury
condominium project in Zincirlikuyu,
at the heart of downtown Istanbul,
stands out among the projects that were
launched by the Company in 2011. Soyak
Residential Development also offered
for sale the Evostar Project, a 1,000-unit
development in Halkalı, one of the fastest
growing districts of Istanbul. Offering
superior-quality residential units in a
desirable social setting, the project is
aimed for completion in 2013.
Yet another new project being developed
by Soyak Residential Development is
a 5,500-unit housing complex located
in the northern Bahçeşehir district of
Istanbul. Progressing very rapidly, this
project is expected to be completed in
2012.
continues to monitor the global and
local developments in real estate closely
and will launch projects that offer the
most suitable and creative solutions to
meet customer needs. The value of the
residential projects that the Company
will offer for sale in 2011 amounts to TL
1 billion. In accordance with the Energy
Performance of Buildings Directive that
went into effect in 2009, the Company is
raising the bar for success even higher
with regard to environmentally friendly
projects.
In addition to the residential projects,
the Real Estate Group intends to create
HOUSING FOR
TURKEY
Soyak Project Management’s activities
include project drafting for Soyak Group’s
real estate investments and acquiring the
necessary construction and occupancy
permits for the drafted projects.
office spaces that prioritize sustainability
and employee satisfaction and that stand
out with unique architectural designs
in 2011. Concurrent with this objective,
the Company is closely following all
developments in its potential business
areas primarily in Turkey, but also
around the world, regarding office space
development. In this regard, efforts
toward the design and project drafting
of high standard functional office spaces
as well as completing the necessary
feasibility studies and creating the
funding sources are being carried out by
the Real Estate Group. Furthermore, the
Real Estate Group is also responsible
for undertaking the coordination efforts
to lease the office spaces, to form the
property and company managements
and to ensure continued high service
quality. Total value of Soyak’s commercial
real estate investments planned through
2013 is expected be approximately US$
500 million.
In accordance with the strategic
priorities of the Real Estate Group, Soyak
Residential Development aims to deploy
its residential real estate know-how and
expertise in office projects while moving
forward with its investments in Istanbul
in 2011.
SOYAK PROJECT MANAGEMENT
Soyak Project Management is a project
management company that was founded
in 2011 to carry out the delivery of
real estate to customers as well as
performing after-delivery services. Soyak
Project Management is engaged in
project drafting for the Soyak Real Estate
Group’s investments. The Company’s
activities include acquiring the necessary
construction and occupancy permits
for the drafted projects and contracting
out tasks to the contractors. Soyak
Project Management also performs the
project management tasks during the
construction phases of the projects.
25
Soyak Holding’s Business Lines
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
3,525 m2
Total Construction Area
25,885 m2
Total Number of Residential Units
77
Project Start Date
June 2011
Delivery Date
December 2013
HOUSING FOR
TURKEY
Soyak SOHO, a luxury condominium
project in ZIncIrlIkuyu, at the heart of
downtown Istanbul, stands out among
the projects that were launched by the
Company in 2011.
27
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
40,000 m2
83,250 m2
1,000
Recreational Facilities
Outdoor and indoor car parks, specialdesign landscaped gardens, swimming
pool, basketball court, tennis court
Project Start Date
June 2011
Delivery Date
September 2013
HOUSING FOR
TURKEY
Soyak Residential Development is paving
the way for comfortable luxury living
with the 1,000-unit SOYAK Evostar project
in the Halkalı district of Istanbul.
29
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
52,000 m2
51,554 m2
294
Outdoor swimming pool, basketball court
and café, fitness center, entertainment
lounge, spa and massage room, sauna in
the clubhouse
Number of Phases
1
Project Start Date
June 2011
Delivery Date
December 2013
.
HOUSING FOR
TURKEY
Soyak launched sales for Soyak
Bahçe&Bahçe (“Garden&Garden”), a
residential development consisting of
294 townhomes with private yards in the
Bahçeşehİr district of Istanbul, in 2011.
31
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
37,328 m2
88,000 m2
1,109
Swimming pools, half basketball court,
tennis court and play park for children
Number of Phases
1
Project Start Date
May 2011
Delivery Date
Soyak Mavişehir Optimus First
December 2013
Soyak Mavişehir Optimus Gold
March 2014
HOUSING FOR
TURKEY
Adding to its portfolio of investments in
IzmIr with a new project in the Mavişehir
district, Soyak Residential Development
launched sales and construction of the
1,200-unit Soyak Mavİşehİr Optimus in 2011.
33
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
52,160 m2
65,170 m2
1,121
Swimming pools, tennis court,
basketball court, artificial lake, play
park for children and indoor children’s
playground, fitness center, cafeteria
within the clubhouse
Project Start Date
October 2010
Delivery Date
April 2013
HOUSING FOR
TURKEY
Featuring green areas with water
elements, the Soyak Park Aparts project
will include special-design landscaped
gardens, artificial lake, swimming pool
and basketball and tennis courts.
35
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
113,000 m2
163,000 m2
2,250
Swimming pools, tennis courts
and basketball courts
Number of Phases
6
Project Start Date
October 2008
Completion Date
November 2012 (delivery date for
fourth phase)
HOUSING FOR
TURKEY
The first and second phase of the
residential units in the Soyak Siesta
project, a development in the Karşıyaka
district of IzmIr, were delivered to
homeowners in March 2011 while the
sales for the third and fourth phases
of this project began in 2010.
37
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
4,000 m2
7,000 m2
126
Swimming pool, tennis court, basketball
court, indoor exercise area, roof
clubhouse
Number of Phases
1
Project Start Date
October 2007
Delivery Date
August 2009
HOUSING FOR
TURKEY
Soyak Evreka Residence, a housing
project consisting of 126 residential
units, offers its clients luxury
residences, the new trend in today’s
urban lifestyle.
39
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
30,000 m2
60,000 m2
812
Swimming pool, tennis court, basketball
court, indoor athletic field, indooroutdoor children’s playground, clubhouse
Number of Phases
1
Project Start Date
April 2007
Delivery Date
April 2009
HOUSING FOR
TURKEY
Consisting of a total of 812 residential
units in the Kartal district of Istanbul,
Soyak Evreka offers small-size apartments
for the liking of the customers.
41
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
130,000 m2
190,000 m2
1,568
Swimming pools, tennis courts,
basketball courts, jogging and biking
trail, children’s playgrounds
Number of Phases
2
Project Start Date
February 2006
Delivery Date
October 2008
.
HOUSING FOR
TURKEY
The 1,568 unıt soyak mavİşehİR
DEVELOPMENT IN IZMIR WAS OFFERED
FOR SALE IN 2006. Soyak Residential
Development delivered the first phase
of the project in 2007 and the second
stage in 2008 to the homeowners.
43
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
1,000,000 m2
280,000 m2
3,600
basketball courts, jogging and biking
trail, volleyball courts, rock climbing
walls, ice skating rink, skateboarding
area, shopping centers
Number of Phases
3
Project Start Date
April 2004
Delivery Date
December 2006
.
HOUSING FOR
TURKEY
Built on a total area of one million
square meters in the Halkalı district
of Istanbul, SOYAK Olimpiakent offers a
lifestyle in a natural setting with 450,000
square-meters of green area.
45
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Total Land Area
320,000 m2
272,310 m2
3,000
basketball courts, volleyball courts,
shopping center, fitness centers
Number of Phases
6
Project Start Date
August 1999
Delivery Date
December 2004
HOUSING FOR
TURKEY
Consisting of 3,000 residential units and
sitting on a total LAND area of 320,000
square meters, the Soyak Yenİşehİr
lifestyle complex was designed in
accordance with all expectations of its
residents.
47
REAL ESTATE
SOYAK RESIDENTIAL
DEVELOPMENT
Soyak Residential
Development is
specialized in
housing projects
as Soyak Holding’s
reference company.
Soyak Kandilli Ayışığı
Valley Homes
100 Residential Units
Soyak Altunizade
Gökyüzü Homes
Soyak Bağlarbaşı Homes
Soyak Göztepe Residence
Soyak Göztepe Housing Complex
1,536 Residential Units
Soyak Yenidostlar Villas
Soyak Izmir Mimoza and
Yasemin Homes
HOUSING FOR
TURKEY
Soyak Residential Development was
deemed worthy of the National Quality
Achievement Award in 2007. As the first
and the only company in the real estate
sector to win this prestigious award,
it further solidified Soyak Residential
Development’s leadership position in
the industry.
Awards and Certifications
Strictly adhering to quality standards in
its corporate organization as well as its
residential projects, Soyak Residential
Development documents its commitment
to quality with recognized certifications.
The Company holds the ISO 9001
Quality Management System, OHSAS
18001 Occupational Health and Safety
System and ISO 14001 Environmental
Management System certifications; it
also utilizes a Management Systems
Team and a Quality Management
Systems Task Force under its corporate
umbrella.
Soyak Residential Development was
deemed worthy of the National Quality
Achievement Award in 2007. As the first
and the only company in the real estate
sector to win this prestigious award,
it further solidified Soyak Residential
Development’s leadership position in the
industry. Soyak Residential Development
was listed 195th among Turkey’s largest
500 companies in 2007 thanks to its
innovation philosophy, creative practices
and young and specialized staff. It ranked
second on the list of companies that
registered the highest revenue growth.
In addition to these quality systems
incorporated within the Company, Soyak
Residential Development supported 29 of
its suppliers in their efforts to implement
the ISO 9001:2000 Quality Management
System in 2005 and 2006 in an attempt
to contribute to the development of the
sector and to pioneer the expansion of
quality awareness. The Company also
backed six of its suppliers in their bids
to participate in the National Quality
Movement in 2006.
49
REAL ESTATE
SOYAK
CONSTRUCTION
Soyak Construction
obtained the ISO
9001:2000 Quality
Management System
Certification in
January 2003.
Total Assets (2010)
TL 61.83 million
Soyak Construction, the founding company
of Soyak Holding, undertook many
successful projects to date in Turkey
and overseas. Established in 1961, the
Company displayed a steady development
and growth performance in the domestic
construction industry. As of 1975, Soyak
Construction had become a leading
construction company with a major
international business.
Military facility projects in Tuzla,
Adapazarı and Samandıra with a total
construction area of 38,800 squaremeters and the construction of the
500-bed Taksim İlkyardım (First Aid)
Hospital, undertaken by the Company
soon after its establishment, positioned
Soyak Construction as a powerhouse in
the industry. Soyak Construction made
significant contributions to Turkey’s
development by building tens of thousands
of residential units and social facilities as
well as factories and airports throughout
its 50-year history. The projects undertaken
by the Company in Turkey cover a total area
of 1,903,000 square meters as of year-end
2010.
Soyak Construction’s overseas operations
span Libya, Saudi Arabia, Algeria, Russia,
Kazakhstan and Macedonia. Total value of
Soyak Holding’s international operations,
which began with the construction project
of 432 residential units in Benghazi, Libya,
reached approximately US$ 885 million by
year-end 2010. Engaged in construction
activities encompassing a broad range
of projects including apartments, villas,
hospitals and school buildings, total usage
area of the buildings constructed by the
Company overseas reached 1,794,000
square meters as of year-end 2010.
During the course of its operations in the
mining industry from 1987 until 2000, the
Company undertook 133,685,000 cubic
meters of pickling and open-pit coal mining
in the Soma, Tunçbilek and Çan coalfields
of the Turkish Coal Enterprises Company.
Standing out with its emphasis on quality
management policies as well, Soyak
Construction obtained the ISO 9001:2000
Quality Management System Certification
in January 2003. Boosting its international
recognition by leaps and bounds within
the last 10 years, the Company was
ranked 161st on the list of “The Top 225
International Contractors” as well as 183rd
on “The Top 225 Global Contractors” list of
the Engineering News-Record (ENR) that
had only five Turkish companies, in 2006.
Soyak Construction was deemed worthy
of the National Achievement Award in
Overseas Contracting Services in 2007 for
being among 22 companies that raised the
Turkish construction industry to third place
globally.
HOUSING FOR
TURKEY
51
REAL ESTATE
SOYAK REAL
ESTATE
DEVELOPMENT
Soyak Real Estate
Development’s main
areas of activity
consist of the
creation of new land
investment areas as
well as office space
development and
management.
Soyak Real Estate Development was
founded in 2007 in accordance with
Soyak Holding’s vision of innovation and
leadership for the administration of its
land and office development activities.
The main areas of activity of the
Company consist of the creation of new
land investment areas as well as office
space development and management.
As part of its goal to develop new areas
for land investment, Soyak Real Estate
Development is conducting efforts
to evaluate and seize upon potential
residential and commercial investment
areas in Turkey as well as overseas.
These efforts include studying new
investment areas, finding suitable plots,
purchasing land, conducting regulatory
and planning studies, establishing
legal infrastructure while carrying out
feasibility studies and putting Soyak
assets to use.
With regard to office space development,
the Company closely monitors the
dynamics of all potential sectors, not
only in Turkey but globally as well. In an
effort to create centers of attraction for
offices, Soyak Real Estate Development
strives to create architecturally unique
office spaces where sustainability and
employee satisfaction come first. In this
regard, Soyak Real Estate Development
is responsible for management
projections, leasing, creating and
coordinating the asset, property and
management administration of functional
office spaces featuring high standards,
developing qualities that will ensure the
continuity of high service quality rendered
at the office spaces and coordinating the
feasibility and credit activities needed for
the investments. Total value of Soyak’s
commercial real estate investments
planned through 2013 is expected be
approximately US$ 500 million.
Construction of Soyak Kristalkule
(Soyak Tower), one of the world’s most
distinctive office projects, began in 2010.
The project, which will be a Class A+
office complex in Levent, considered the
downtown of Istanbul, when completed
in 2013, earned LEED Silver PreCertification, the United States’ green
building standard. Soyak Kristalkule
will set the standard for Turkey’s
new office buildings with its location,
architecture, technology infrastructure
and the services to be rendered by its
professional management.
HOUSING FOR
TURKEY
Construction of Soyak Kristalkule (Soyak
Tower), one of the world’s most distinctive
office projects, began in 2010. The project,
which will be a Class A+ office complex
in Levent, considered the downtown of
Istanbul, when completed in 2013, earned
LEED Silver Pre-Certification, the United
States’ green building standard.
53
Organized to develop, undertake
and manage projects for energy
production from renewable and
domestic sources, Soyak Energy
Production’s human resource
consists of senior professionals
who played major roles in making
the energy industry what it is
today as well as young engineers
who are graduates of Turkey’s
best universities.
ENERGY
FOR TURKEY
55
Soyak HoldIng’s Business Lines
Energy
Soyak Energy
ProductIon
Soyak Energy
Production
develops
renewable energy
projects such as
geothermal, solar
and wind.
Total Assets (2010)
TL 409 million
TL 26 million
Total Capacity (2011)
48.5 MW
Total Electricity Generation (2011)
166 million KWh
Entering the energy industry in 2003 with
the vision to “become a global player that
produces systems and solutions that use
environmentally friendly renewable sources
of energy,” Soyak Energy Production
rapidly expanded its investment portfolio
significantly. In light of Soyak Holding’s
vision, focused on becoming the market
leader in every industry in which it operates,
the Company aims to be a leading player in
the energy industry.
Soyak Energy Production is organized via
20 distinct project companies to invest
primarily in renewable energy sources.
Having developed projects amounting to US$
1 billion in energy investments, the Company
aims to achieve annual sales revenue of US$
200 million.
Bayramhacılı Dam and Hydroelectric Power
Plant, Soyak Energy Production’s first
dam project with an installed capacity of
48.5 MW, began generating electricity as
of January 2011. The Company also has
projects under construction amounting to
105 MW of installed capacity. In addition,
two hydroelectric power plants with a
combined installed capacity of 35 MW for
which Soyak Energy Production has already
acquired licenses are in the construction
stage. Planning to make new investments in
hydroelectricity, Soyak is also analyzing and
evaluating various projects. Furthermore, a
135 MW installed-capacity thermal power
plant investment, for which a license has
already been obtained, is also among Soyak
Energy Production’s future plans.
The Company also develops renewable
energy projects such as geothermal, solar
and wind that are gaining prominence and
traction globally with each passing day.
Soyak Energy Production holds a license to
explore geothermal resources in 23 different
fields covering 45,550 hectares in the
Aegean Region and is currently conducting
geophysical surveys and drilling efforts in
these fields to exploit the existing potential.
In the solar energy field, Soyak is closely
monitoring the legislation and technological
developments regarding electricity
generation from solar energy sources while
staying in constant contact with suppliers.
Organized to develop, undertake and
manage projects for energy production
from renewable and domestic sources,
Soyak Energy Production’s human resource
consists of senior professionals who
played major roles in making the energy
industry what it is today as well as young
engineers who are graduates of Turkey’s
best universities. Thanks to the employees’
conviction and commitment to the Company’s
mission and vision, Soyak Energy Production
rose to the ranks of the sector’s leading
companies in a short period of time and
displayed the determination to sustain this
position for years to come.
Operating to meet Turkey’s growing
electricity demand and to supply
uninterrupted, high-quality and clean energy
to consumers, Soyak Energy Production
has five Hydroelectric Power Plant (HEPP)
and one thermal power plant licenses and
a wholesale power sales license as of 2011.
Soyak Energy Production, which has many
projects at the post-application stage, will
reach 500 MW of installed capacity and two
billion KWh of electricity generation per year
in short order once its licensed projects
in various regions of Turkey commence
operation.
Renewable Energy
When putting together its investment and
future plans, Soyak Energy Production acts
in deference to rapidly-growing global energy
demand, the risks that fossil fuel-powered
energy production pose for natural life and
the sustainability principle that is becoming
ever more important for human life. With
20 project companies established for the
efficient use of “domestic” and “renewable”
resources, Soyak Energy Production is
closely following global technological
developments and changes in the legislative
and regulatory framework regarding
ENERGY FOR
TURKEY
Soyak Energy Production is organized via
20 distinct project companies to invest
primarily in renewable energy sources.
Having developed projects amounting to
US$ 1 billion in energy investments, the
Company aims to achieve annual sales
revenue of US$ 200 million.
renewable energy sources such as solar,
waste and biomass while conducting
feasibility and field studies to evaluate
Turkey’s hydroelectric and wind energy
potential.
Projects
Bayramhacılı Dam, Soyak Energy
Production’s first hydroelectric power
plant with an installed capacity of 48.5
MW, began generating electricity as of
January 2011. The Güllübağ Dam and
Hydroelectric Power Plant project, 70%
complete, is expected to commence
service by year-end 2011 with an
installed capacity of 99 MW. These two
projects are expected to generate 450
million KWh of electricity per year. The
sediment transport project that will
be implemented at the Güllübağ Dam
in cooperation with Istanbul Technical
University will break new ground in
Turkey in this field. In addition to these
two dam-construction projects, the
Hasanlar HEPP project, which was
65% completed as of May 2011, will
commence operation in the last quarter
of 2011. Soyak Energy Production’s total
generation capacity will reach 200 MW
with the two HEPP investment projects
that will be launched in 2012.
Developed for the purpose of utilizing
domestic resources at maximum
efficiency, the 135 MW installed-capacity
Kangal Etyemez Thermal Power Plant
was designed with the state-of-the-art
environment-friendly technology and
reached the project and tender stage.
Expected to generate 855 million KWh of
electricity, this power plant’s construction
is planned for commencement in the first
quarter of 2012.
In early 2009, the Company acquired field
exploration permits for 23 fields covering
a total area of 45,500 hectares in the
Gediz and Menderes rift valleys; both
have an extremely high geothermal energy
potential and are located in Manisa, Izmir
and Aydın provinces. Prioritization studies for
these fields were completed by an advisor
formerly employed by the Geothermal
Technologies Program of the United States
and a specialized working group within
the General Directorate of Mining Affairs /
General Directorate of Mineral Research and
Exploration of Turkey; exploration and drilling
work for the project commenced as of May
2011.
Soyak Energy Production registered 41
projects with a total installed capacity of
4,200 MW as part of wind-based power plant
project applications window that was opened
for a single day on November 1, 2007 by the
Energy Market Regulatory Authority (EPDK).
Measurement, reporting and micrositting
studies that will form the basis for the Soyak
Energy Production’s existing and future
projects are being successfully conducted by
internationally accredited firms. 22 of these
projects with a combined installed capacity
of 1,469 MW are currently in the tender stage
at TEİAŞ (Turkish Electricity Transmission
Company).
Soyak Energy Production’s related
departments are closely following the
privatization processes of production
facilities in the energy industry by way of field
visits and tender specifications analyses.
Devising its investment strategy with
environmental and responsibility awareness,
Soyak Energy Production is undertaking
efforts accompanied by international advisors
to obtain carbon credits by documenting the
work at its facilities that generate electricity
from renewable sources with minimal carbon
emissions. Standing out in its industry with
its environmentally sensitive approach, highquality production principles and innovative
perspective, the Company will continue to
contribute to the energy industry and the
Turkish economy in the period ahead with the
jobs it has created and it will continue create
as well as its meticulous attempts to make
the most efficient use of national resources.
57
Energy
KIRKLARELİ
13 Projects/824 MW
ÇATALCA
5 Projects/477 MW
DÜZCE
Hasanlar HEPP
4.67 MW
ŞİLE
2 Projects/107 MW
kırıkkale
Köprükale
HEPP 13.20 MW
MANİSA
2 Projects/90 MW
IZMIR
4 fields with a total
area of 9,776 hectares
MANİSA
AYDIN
nevşehir
Bayramhacılı Dam
and HEPP 48.5 MW
ENERGY FOR
TURKEY
Standing out in its industry with an
environmentally sensitive approach,
high-quality production principles
and innovative perspective, Soyak will
continue to contribute to the energy
industry and the Turkish economy in the
period ahead.
Erzurum
Güllübağ Dam and
HEPP 96 MW
Ardıçlı HEPP 11.87 MW
SİVAS
Kangal Etyemez Thermal
Power Plant 100 MW
HEPP (HYDROELECTRIC POWER PLANT) PROJECTS
WPP (WIND POWER PLANT) PROJECTS
GEOTHERMAL ENERGY PROJECTS
THERMAL POWER PLANT PROJECTS
59
Energy
SOYAK ENERGY
TRADING
Soyak Energy
Trading’s objective
is to contribute to
efficient utilization
of Turkey’s energy
resources.
Total Assets (2010)
TL 9 million
Total Electricity Sales (2010)
264 million KWh/year
As part of its activities in the energy industry,
Soyak Holding added many projects to its
portfolio to generate electricity from hydro,
wind, domestic coal, geothermal, solar
and other renewable sources of energy.
In addition to Soyak Energy Production,
Soyak Holding established Soyak Energy
Trading in 2003 to have a strong presence
in the national and international wholesale
electricity markets.
Acquiring its wholesale power sales license
in 2004, the Company began offering services
and developing its technical infrastructure
in 2006 following major developments
in the electricity market such as the
implementation of wholesale sales market
and reinforcement of market mechanisms.
Soyak Energy Trading’s technical capability
is developed compatibly with the structure
of the Turkish electricity market and has
the capacity to incorporate all commercial
processes in the electricity market including
electronic trading, pricing, portfolio
management and risk management. Setting
out to become the leader in the national
electricity market, Soyak Energy Trading
boasts a staff consisting of experienced
managers and executives actively involved
in the development of the Turkish power
industry in both the private and public
sectors as well as young employees from
Turkey’s leading universities.
Steering its operations by examining the
activities of leading international energy
trading firms, Soyak Energy Trading attaches
great importance to information technologies
in accordance with its goals and strategies.
In this respect, the Company is carrying on
full speed ahead with the development of
the technological infrastructure needed for
decision support mechanisms following the
design of the trading processes that will
govern the Company’s operations.
Soyak Energy Trading’s goal is to serve
Soyak Holding companies as well as other
generation companies in the sector along
with eligible consumers. Setting out to
become one of the sector’s major players in
portfolio management, the Company began
to execute its first transactions in the Turkish
electricity market in March 2010. Shaping its
vision with the anticipation that the Turkish
power grid will be interconnected with other
international grids, Soyak Energy Trading is
determined to be a regional actor in the long
term.
Positioning itself to advance development
of the Turkish electricity market with its
expertise and specialization, Soyak Energy
Trading aims to have a broad trading portfolio
and to contribute to the efficient use of
Turkey’s energy resources. In addition, Soyak
Energy Trading will also be responsible for
selling the carbon credits that Soyak Energy
Production obtains in return for generating
electricity from renewable sources.
The Company will plan the supply and
demand levels of its portfolio by offering
optimum production programs, in terms of
both physical output and financial returns, to
the generation companies in its portfolio. Due
to the nature of electricity, generation and
demand need to be balanced at every point in
time. Therefore, Soyak Energy Trading’s goal
is to make the supply and demand forecasts
of its portfolio as accurately as possible and
to minimize the imbalances. In accordance
with these principles, the Company plans
to increase its operational efficiency, prove
itself in the Turkish market and then focus
on exploiting foreign trade opportunities with
neighboring countries.
ENERGY FOR
TURKEY
Steering its operations by examining
the activities of leading international
energy trading firms, Soyak Energy
Trading attaches great importance to
information technologies in accordance
with its goals and strategies.
61
Traçİm Cement Production
aims to be the industry leader
for service and quality with
an annual cement production
capacity of two million tons and
1.85 million tons of clinker at
its 300,000 square-meter factory.
Located in KırklarelI-Vize, Traçİm
Cement Production engages
in manufacturing at world
standards based on its advanced
technology, environmental
principles and innovative
approach.
CEMENT
FOR TURKEY
63
Soyak Holdıng’s Business Lines
CEMENT
TRAÇİM CEMENT
PRODUCTION
Traçim Cement
Production aims
to raise its cement
sales volume by
40% to 1.7 million
tons in 2011.
Total Assets (2010)
TL 246.70 million
TL 113.23 million
Total Sales Volume (2010)
1.45 million tons
Founded as in 1998, Traçim Cement
Production acquired all of the required
permits for its manufacturing facilities
in 2005, began the construction in 2006
and commenced operation in 2008. The
Company planned part of its production
for the domestic market and the rest for
exporting.
Traçim Cement Production aims to
be the industry leader for service
and quality with an annual cement
production capacity of two million tons
and 1.85 million tons of clinker at its
300,000 square-meter factory. Located
in Kırklareli-Vize, Traçim Cement
Production engages in manufacturing at
world standards based on its advanced
technology, environmental principles
and innovative approach. The Company
completed the necessary measurements
and acquired the emission permit on July
16, 2010 and applied to the Ministry of
Environment and Forestry to be able to
monitor its emissions online.
Beginning its operations in 2008, Traçim
Cement Production compensated for the
contraction in the domestic market in
2009 by focusing on exports.
The Company was a major source of
value-added creation for the Turkish
economy with a total sales volume of 1.45
million tons and sales revenue of TL 112
million in 2010.
Traçim Cement Production aims to raise
its cement sales volume by 40% to 1.7
million tons and its gross sales revenue
by 45% to TL 145 million in 2011.
The Company’s goals for 2011 include
increasing its domestic market share,
diversifying its regional client portfolio
in cement sales, increasing exports
to the Balkans and ensuring its
sustainability, making Traçim a wellknown and permanent brand name in
the international markets and lowering
energy costs.
CEMENT FOR
TURKEY
The Company was a major source of
value-added creation for the Turkish
economy with a total sales volume of
1.45 million tons and sales revenue of
TL 112 million in 2010.
65
Supporting development of
Turkish industry since 1982, Trakya
Döküm manufactures pig iron,
malleable cast iron parts and
spheroids from five casting lines
in its factory as well as raw and
processed casting pieces made
from cast iron materials and
pipe fittings used in automotive,
machinery, electricity, white
goods and hydraulics industries.
CASTING
FOR TURKEY
67
CASTING
TRAKYA DÖKÜM
Trakya Döküm
exports its products
to numerous
countries, primarily
to Europe and the
United States, in
addition to its sales
to the domestic
market.
Total Assets (2010)
TL 125 million
TL 179.20 million
51,700 tons
Playing a key role in the development
of the Turkish manufacturing industry
with its 30 years of experience in the
casting sector, Trakya Döküm has been
ranked among Turkey’s largest 500
industrial companies based on Istanbul
Chamber of Industry’s “Turkey’s Top
500 Industrial Enterprises” survey for
many years thanks to its customer
portfolio composed of Turkey’s
leading industrial firms. Continuing its
steady growth in 2010, Trakya Döküm
broadened its client portfolio while
reaching 52,000 tons per year sales
volume and US$ 100 million net sales
revenue. The Company is targeting
sales volume of 65,000 tons per year
and net sales revenue of US$ 125
million in 2011.
With an annual casting and processing
capacity of 70,000 tons, Trakya Döküm
has one of the few foundries in Turkey
that engage in manufacturing at world
standards. Supporting the development
of the Turkish industry since 1982,
Trakya Döküm manufactures pig iron,
malleable cast iron parts and spheroids
from five casting lines in its factory
as well as raw and processed casting
pieces made from cast iron materials
and pipe fittings used in automotive,
machinery, electricity, white goods and
hydraulics industries.
Standing out with its production
quality matching world standards,
factory equipped with state-of-theart technology and specialized staff,
the Company exports its products to
many countries, primarily to Europe
and the United States, in addition to its
domestic market sales.
Trakya Döküm’s factory located in
Kırklareli’s Lüleburgaz borough,
featuring fully automated and
synchronized manufacturing
infrastructure, is well on its way to
becoming Turkey’s largest casting
facility. Making major productivity
improvements by investing in
technology-based applications, the
Company reduced order delivery times
significantly. Utilizing its customeroriented management approach,
the Company is meticulous in its
production and delivery processes in
accordance with its commitments to its
customers.
Trakya Döküm is targeting a 100%
increase in processed parts ratio
following completion of its new
5,000 square-meter machining shop
investment in 2010. The new shop is
expected to commence operations in
the last quarter of 2011.
In line with Soyak Holding’s focus
on quality management systems,
Trakya Döküm is among the industry’s
leading companies that implement and
document the ISO-TS 16949 Quality
Management System, ISO 9001 Quality
Management System, OHSAS 18001
Occupational Health and Safety System
and EN ISO 14001 Environmental
Management System in Turkey. The
Company also holds DNV, SII-005, Q-1
and TSE product certifications.
CASTING FOR
TURKEY
With an annual casting and processing
capacity of 70,000 tons, Trakya Döküm
has one of the few foundries in Turkey
that engages in manufacturing at world
standards.
69
CASTING
EKPAŞ
Established in 1971,
Ekpaş continued to
be the market leader
in its industry in 2010.
Total Assets (2010)
TL 38.86 million
TL 46.26 million
4,000 tons
Established in 1971 to market fitting
products domestically for Trakya
Döküm, a Soyak Holding company,
through a broad-based distribution
network, Ekpaş continued to be the
market leader in its industry in 2010.
Ekpaş, marketing 450 pipe fitting parts
used in liquid and gas installation
systems such as water and natural
gas through a Turkey-wide distribution
network consisting of more than 300
dealers, maintained its 60% market
share in its sector in 2010. In an effort
to further reinforce its dominant
market position, the Company
administers ongoing training programs
for fitters, Ekpaş’ target customers,
while carrying on with activities geared
toward developing teamwork among
the employees during the year.
As a result of its successful operations
in 2010, Ekpaş achieved sales volume
of 4,000 tons and revenue of TL 43.6
million as of year-end. Raising its
projections for the future, Ekpaş is
aiming to reach TL 65.2 million sales
revenue for 5,400 tons of fittings sales
in 2011.
CASTING FOR
TURKEY
As a result of its successful operations
in 2010, Ekpaş achieved sales of 4,000 tons
and revenue of TL 43.6 million as of
year-end.
71
CASTING
ERKU
Erku earned US$
31 million in export
revenue for 16,034
tons of export volume
in 2010.
Total Assets (2010)
TL 37 million
TL 52 million
16,000 tons
Erku, one of the leading companies
within Soyak Holding that was
established in 1961, engages in sales
and marketing of industrial products
that Soyak Holding companies
manufacture in overseas markets.
Erku is responsible for overseas
marketing and exports of pig iron,
spheroids, malleable cast iron parts
and pipe fitting joints produced by
Trakya Döküm, a Soyak Holding
company. The Company’s export
market consists of companies
operating in the automotive, home
appliances and HVAC industries
primarily in Germany, United Kingdom
and France, but also throughout
Europe, South America, Middle East
and North Africa.
In 2008 and 2010, Erku was honored
with an award at the Istanbul Mineral
and Metals Exporters’ Association
Export Stars Awards(İMMİB) in the
category of Iron and Steel Goods
Exporters. Erku has consistently been
ranked in the top 500 companies on the
Turkish Exporters Assembly list. Erku’s
export products are manufactured
in accordance with internationally
accepted manufacturing technologies
and by a specialized workforce that
has adopted the ISO-9001:2000 quality
control and management standards.
All manufacturing processes at Erku
are monitored by audits conducted
in specifically equipped laboratories
and designed and implemented with
utmost emphasis on environmental and
employee health in accordance with the
ISO-14001 and OHSAS 18001 standards.
Erku achieved US$ 31 million in export
revenue for 16,034 tons of export
volume in 2010. The Company is
targeting a total sales volume of 19,100
tons for 2011 comprised of 1,800 tons
of fittings and 17,300 tons of specialorder parts, for a gross sales volume of
TL 54.4 million.
CASTING FOR
TURKEY
All manufacturing processes of Erku
are monitored by audits conducted
in equipped laboratories and they
are designed and implemented with
utmost emphasis on environmental and
employee health in accordance with the
ISO-14001 and OHSAS 18001 standards.
73
avIatIon
PORT
CIVIL AVIATION
Port Civil Aviation
operates with a
special emphasis on
comfortable travel,
luxury and safety.
Total Assets (2010)
TL 9 million
Total Flight Time (2010)
133 hours
Port Civil Aviation was founded in 2007
to offer safe, comfortable and fast
air taxi service. The Company serves
customers with a Citation VII aircraft
based at the Sabiha Gökçen Airport;
its experienced flight staff has been
trained to provide the highest level of
service.
The eight-seat Citation VII, part of the
Port Civil Aviation fleet, has a cruising
range that reaches even the most
distant points in Europe and ensures a
comfortable flying experience without
being impacted by meteorological
extremities thanks to its high-altitude
flying permit.
In today’s world where time is of the
essence, Port Civil Aviation operates
with a special emphasis on comfortable
travel, luxury and safety. Closely
following international standards
to provide VIP service based on
experience, the Company continues to
expand its fleet.
The eight-seat Citation VII, part of the
Port Civil Aviation fleet, has a cruising
range that reaches even the most
distant points in Europe and ensures a
comfortable flight experience without
being impacted by meteorological
extremities thanks to its high-altitude
flying permit.
75
CORPORATE
GOVERNANCE
In accordance
with a transparent
governance
approach,
all financial
statements of
Soyak Holding
companies
are audited
independently on
an annual basis.
Openness and Transparency
For Soyak Holding, which always sets
an example for its competitors with
a solid reputation and credibility in
the eyes of its social stakeholders,
principles of openness and
transparency are integral elements of
its corporate governance policy.
The managerial coordination efforts
and business processes that originated
in the Holding’s headquarters later
extended to the Soyak companies as
part of the restructuring process that
took place under the Soyak Holding
umbrella. These are shared with
the executives of the Holding and its
subsidiary companies as well as with
the stakeholders. Soyak Holding’s
corporate website (www.soyakholding.
com.tr) provides up-to-date information
about the Holding and its companies.
In accordance with an approach
to transparent governance, all
financial statements of Soyak Holding
companies are audited independently
on an annual basis. These statements
are shared with banks and third parties
as needed and information about the
latest position of the companies is sent
to the interested parties. Operational
information about its companies is
shared via e-mails and at meetings,
seminars and conferences that Soyak
Holding participates in as well as
through industry associations. In
addition, this information is made
available to the employees using the
redesigned Soyak Holding intranet.
As an indication of the great progress
made in the process of development
of a corporate culture, Soyak Holding
plans to take the necessary steps
in 2010 to initiate its Corporate
Governance Association of Turkey
(TKYD) membership.
Effective Management
Soyak Holding has embraced a
corporate strategy that respects
the environment and social values
while contributing to sustainable
development. Accordingly, Soyak has
implemented this strategy in all of its
companies since its adoption of the
Holding Company structure. Areas
of authorization, responsibility and
workflows were clearly defined with
directives that apply to all companies
within the Holding. In addition, both the
companies and the Holding prepare
periodic reports on a functional basis.
Soyak companies’ business processes
are designed and revised based on
corporate strategy, critical success
factors, primary goals, policies, risk,
standards, laws, comparisons and
other development requirements. In
addition, consideration is given to the
expectations of customers, suppliers,
employees and other stakeholders in
the design and management of the
processes. Most Soyak companies have
implemented the ISO 9001, OHSAS
18001 and ISO 14001 EMS integrated
quality systems to manage and
develop the processes in accordance
with internationally-accepted
system standards. The integrated
system established by Soyak allows
documentation of the processes as
part of the procedures, continuous
monitoring of the effectiveness and
efficiency of these processes by the
process owners and internal and
external auditors and recording of the
results and the implementation of
necessary improvements. As a result
of Soyak Holding companies’ focus on
quality standards, Soyak Residential
Development won the National Quality
Achievement Award in 2007 while
Trakya Döküm joined the National
Quality Movement and adopted the
EFQM Excellence Model.
All stages of the sales process at
Soyak Residential Development are
reported in detail via Axapta modules,
which were first implemented with
the installation of the Integrated
Information System in 2003 and that
were improved further every year since
then, thus ensuring a healthy flow of
data. The Company has also developed
an effective system to respond to
information requests and sales orders
from its customers in a timely fashion
and to track and record them. The
requests submitted to the “Let Us Call
You” and “Contact Us” sections of the
Company’s website become operational
and are recorded automatically via this
module. In addition, Soyak Residential
Development accelerated its efforts
to develop the SSMH information
management system and the
information database that consists of
more than 300,000 Soyak customers.
Production planning and other
production processes, sales and
purchasing transactions, logistics,
finance and maintenance activities
are actively monitored via the Baan
ERP application at Trakya Döküm.
The Company uses Unigraphics
CAD/CAM and Magnasoft simulation
programs to integrate new products
into mass production in a fast and
reliable manner. Orders are taken and
customer complaints are answered
directly via the portals of OEM firms,
particularly in the automotive industry.
Trakya Döküm also encourages
the leadership of its employees in
the operation and processes of the
Company as part of its 6-Sigma
business management methodology.
Similar to other Soyak companies,
Erku also has a data flow system
used for reporting and customer
relations. Regular internal company
reports regarding finance, sales and
distribution are generated on a daily,
weekly, monthly, quarterly and annual
basis thanks to this system. These
reports are shared with the Board
of Directors of the Company and the
related departments of Soyak Holding
following approval of the General
Manager.
Ekpaş documents and controls every
stage of the sales process via advanced
software applications. In addition,
market and dealer information obtained
via dealer visits by the sales teams
is reported to the related units using
standard reporting methods and kept
in a way that is easily accessible by
the employees. These reports, which
allow oversight of dealer and market
developments and form the basis for
the future projections, make up a large
part of the corporate database. For this
operation, the Company uses the Core
Plus commercial application package
as well as Logo Tier and its related
Navigator software programs to keep
accounting records. As a result, the
Company achieves workforce savings
and the existing workforce is channeled
toward activities that will increase the
Company’s market share and sales
volume.
77
HUMAN
RESOURCES
All Soyak
companies employ
personnel are
team players,
open to change,
productive and
readily internalize
Soyak’s corporate
values.
Soyak Holding is cognizant of the
role human capital plays in corporate
development. In this respect, the
Company considers investments for
employees to be an integral part of
its corporate goals and vision. Soyak
Holding’s human resources system was
also designed in accordance with this
perspective and with a contemporary
planning framework.
One of the Company’s basic strategies
is to have a competitive advantage in
the sector by supporting the strategic
processes with specialist employees,
all experts in their respective fields. All
Soyak companies employ personnel
that are team players, open to
change, productive and who readily
internalize Soyak’s corporate values.
The primary goal of Soyak Holding’s
human resources policy is to constantly
improve their employees in accordance
with the culture of excellence and to
make them a part of the Soyak family.
Employee ProfIle
As of year-end 2010, the Soyak
family consists of an average of 1,500
employees.
Performance Evaluation
The performance of Soyak Holding’s
employees is assessed once every year.
The Performance Evaluation System
was put in place to measure the extent
to which the goals, which are set on
an annual basis, are accomplished.
Evaluation of competencies that reflect
corporate values, in addition to job
productivity, is also included in this
system and the evaluation results are
used in the planning of training and
development applications.
Training
Soyak Holding’s human resources
practices include training programs
to help employees adapt to changing
global conditions and manifest their
skills to deal with a competitive
environment both for themselves and
for the Company.
In accordance with the requirements
of today’s information age, Soyak
Holding’s training programs aim to
create a staff comprised of creative
individuals who are capable of
overcoming problems, who know how
to access information as well as how
to analyze and utilize it, who can think
flexibly and sustain their social, cultural
and professional development for a
lifelong.
The first step in this training
process is the Orientation Program,
which plays a major role in the
formation of the corporate identity
and the adaptation of employees to
their respective work teams. The
annual Training and Development
Plan prepared in accordance with
the personalized Training Needs
Assessment Analyses also provides a
continuous development opportunity
for the employees. In addition, the
Talent Pool Program geared toward
accelerating and measuring the
development of employees with great
potential is prepared in cooperation
with independent consulting firms and
is implemented on an annual basis. The
Human Resources Department also
conducts a standard-content Leader
Development Program to improve
the leadership and mentoring skills
of managers employed within Soyak
companies.
In an attempt to take advantage of
the training opportunities outside
Soyak Holding, some employees
and managers selected each year
based on the budget are given the
opportunity to attend MBA programs of
universities partnered by Soyak. English
courses are offered at institutions
that specialize in foreign language
education to improve the language
skills of the employees.
Communication with Employees
In an effort to create corporate consciousness and loyalty among the employees
of Soyak companies, many channels of communication, including the managers’
“Open Door Policy,” are utilized. In addition, strong relationships between
employees are enhanced by social activities geared toward strengthening
personnel’s sense of belonging. These activities include information meetings for
employees, company intranet, internal communication bulletins, congratulatory
messages from the management on special days and festivities organized on
special days. The Company also elicits feedback from employees regarding
practices in various matters to increase the contribution of employees to Soyak
Holding’s corporate development.
Employee Profile (%)
20%
University
Degree
44%
White Collar
25%
Employee
Profile
56%
Elementary
and Middle
School Graduate
Education
Level
2%
Blue Collar
44%
Post-Graduate
Degree
High School
Graduate
9%
Associate’s
Degree
23%
41+ Years Old
40%
7%
16-35 Years
20-30
Years Old
Average
Age
22%
Experience
6-15 Years
37%
31-40 Years Old
71%
1-5 Years
79
QUALITY AND
MANAGEMENT
SYSTEMS
POLICIES
Soyak HoldIng
encourages its
senior and midlevel managers to
be actively involved
in civil society
organizations so
that its corporate
experience and
know-how can
benefit the
development of
non-governmental
organizations.
In this day and age where efficient
utilization of the world’s scarce
resources is becoming more important
day by day, sustainable development
has become a principal economic
issue. Acting with full cognizance of
this fact, Soyak Holding draws multidimensional growth and future plans
in deference to the nature and human
factors with corporate citizenship
awareness.
Soyak Holding encourages its senior
and mid-level managers to be actively
involved in civil society organizations
so that its corporate experience and
know-how can benefit the development
of non-governmental organizations.
A member of organizations such
as TÜSİAD (Turkish Industrialists’
and Businessmen’s Association),
GYODER (The Association of Real
Estate Investment Companies of
Turkey), ULI (Urban Land Institute),
HESİAD (Hydroelectric Power
Plant Businessmen’s Association),
TUDOKSAD (Turkish Foundry
Operators’ Association), EÜD
(Electricity Generators Association),
RESİAD (Wind Power and Hydropower
Plants Businessmen’s Association)
and TKYD (Corporate Governance
Association of Turkey) as a
representative from the industries
in which it operates, Soyak Holding
also supports the social activities of
organizations such as TSKD (Turkish
Chemical Manufacturers Association,)
ÇEDBİK (Environment-Friendly Green
Buildings Association) and the World
Energy Council. In addition, the Holding
assumes responsibility by participating
in the management of KalDer (Turkish
Society for Quality) on the issue of
quality management as well as in
various other industry associations and
chambers.
Health and Safety
Soyak Holding takes utmost heed
of occupational health and safety
by implementing practices at world
standards and increases quality in
its labor and production processes.
Soyak employs on-site physicians,
health officers and occupational safety
specialists at the central offices of
the Holding as well as at construction
sites, plants and production facilities
in order to continuously monitor and
ensure the health and safety of the
employees as mandated by laws and
regulations. Periodic vaccinations,
physical examinations and lung and
eye exams conducted by health officials
as well as water quality analyses,
hygiene inspections, studies of office
ergonomics, first aid and civil defense
trainings performed by related
specialists minimize the risk of health
and safety problems at the Holding and
its subsidiary companies. Machinery
and equipment at the facilities
are inspected periodically while
measurement devices are calibrated on
a regular basis.
Embracing the principle of continuous
development for both occupational
health and safety, Soyak Holding
prepares action plans for improvement
as part of the environmental and
occupational safety risk analyses
conducted by across the Soyak Group.
In addition, currency of action plans are
tested via emergency drills.
The EnvIronment
Standing out in the corporate world
with its emphasis on preservation of
natural resources and sustainable
development, Soyak Holding develops
reference projects in an attempt to
leave behind a more habitable world for
future generations.
In each sector where the Holding
conducts business, Soyak opts for
environmentally friendly practices
while forming its business processes;
it strives to ensure that employees
and business partners as well as all
stakeholders possess environmental
awareness.
Carbon Emissions and Greenhouse Gas
Inventory Efforts
As part of the Carbon Emissions
Inventory activities launched within
Soyak Holding at the beginning of
2011, carbon emission amounts
are calculated in accordance with
the principles laid out in the ISO
14064-1 Greenhouse Gas Inventory
Quantification Standard. The purpose
of this effort is to measure Soyak
Holding’s greenhouse gas inventory,
to focus on activities that reduce its
greenhouse gas emissions and to set
an example for the Group companies
in this respect. The Company obtained
the ISO 14064 Validation Certification
in 2011.
QualIty
Quality is the primary determining
factor in Soyak Holding’s business
processes and business conduct
models. Therefore, the Holding acts
with quality awareness in every activity
that creates a benefit for the Company
and is of interest for the society. All
Soyak companies actively undertake
many projects within the scope of their
activities for safeguarding product
and service quality as well as the
environment.
As a result of the efforts in this area,
Soyak Holding obtained international
environmental and quality certifications
recognized by the global business
world. Soyak Residential Development,
one of the Holding’s deep-rooted
companies, holds the ISO 9001 Quality,
ISO 14001 Environmental and OHSAS
18001 Occupational Health and Safety
Management System certifications.
Soyak Residential Development also
supported a total of 26 of its suppliers
in their efforts to implement the ISO
9001:2000 Quality Management System
in 2005 and 2006 in an attempt to
contribute to the development of the
sector it operates in and to pioneer
the expansion of quality awareness.
The Company also backed six of its
suppliers in their bids to participate
in the National Quality Movement in
2006. In addition, as a result of the
evaluations conducted by KalDer
(Turkish Society for Quality) on the
basis of the EFQM Excellence Model,
Soyak Residential Development became
the finalist for the National Quality
Award in 2006 and won the National
Quality Achievement Award in 2007.
Soyak Energy Production obtained the
ISO 9001 Quality Management System
Certification in 2007. The Company
has successful ongoing efforts for the
OHSAS 18001 Occupational Health and
Safety and ISO 14001 Environmental
Management systems.
Trakya Döküm, another long term
Soyak Holding company, has earned
all of the quality and environmental
certifications that are important in
its industry. The Company holds the
ISO-TS 16949-2002, ISO 9001:2000,
OHSAS 18001:1999, EN ISO 14001:2004
and TSE ISO 9002 certifications. Trakya
Döküm was also awarded the Ford Q1
Quality System certification thanks to
its successful business processes and
practices.
SA 8000 Social Accountability
Management System Efforts
Efforts were launched to establish
the SA 8000 Social Accountability
Management System at Soyak Holding
A.Ş. in 2011. SA 8000 is a global
standard created to define employee
rights and to ensure compliance with
minimum standards at the workplace.
The Company has plans to obtain its SA
8000 Certification during 2011.
81
RISK
MANAGEMENT
Soyak HoldIng,
decisively adhering
to its fundamental
policies and
principles,
also made
implementationoriented changes
within its risk
management
and internal
audit systems
in deference
to the unique
circumstances of
each new era.
The cyclical fluctuations in the global
economy and their impacts on national
economies shape the companies’
strategic goals as well as the policies
they implement in pursuit of these
goals. Corporate risk management and
internal audit policies also need to be
revised based on the changing internal
and external factors and adapt to the
evolving conditions.
The fluctuations and uncertainties
of recent years in both the global
economy and national economies have
forced corporations to revise their
risk management and internal audit
policies more frequently and carefully.
Soyak Holding, decisively adhering to
its fundamental policies and principles,
also made implementation-oriented
changes within its risk management
and internal audit systems in deference
to the unique circumstances of each
new era.
RIsk Management
The primary condition for successful
risk management is that the risk
management system encompasses all
processes of the company and critical
risk needs to be monitored closely.
A healthy start in Risk Management
will also lead to the sustainability
of the practice. Taking advantage of
the synergy to be brought about by
knowledge and experience sharing
will help ensure the continuity of risk
management practices. Pursuant to
this approach, Soyak Holding Risk
Management and Internal Audit
Coordinator joined the Corporate
Risk Management Association of
Turkey and was subsequently elected
a member of its Board of Directors.
The experience and know-how gained
from the Association’s activities guide
the practices of Soyak companies.
The Corporate Risk Management
Association of Turkey, which counts
representatives of Turkey’s prominent
and large conglomerates among its
members, brings together corporate
risk management executives, a new
yet influential profession compared to
other career groups, in order to effect
professional knowledge and experience
sharing and to inform its members
about the developments in the world
literature regarding this subject.
Internal AudIt
External AudIt
Soyak Holding’s Internal Audit Policy
consists of establishing and developing
internal control system and an audit
culture based on risk priorities at all
Soyak companies as well as conducting
audit activities that create valueadded for the companies via proactive
applications.
As part of its external audit activities,
implementation effectiveness of Soyak
Holding’s quality and management
systems are audited by an independent
certification company once a year.
Soyak Holding’s internal audit activities
are performed via its in-house Audit
and Risk Management Department
as well as by external resources. The
opinions of the general managers of
Soyak companies are also elicited
when audit plans are drafted, which
facilitates active participation of
managers.
Findings of the external audit are
evaluated by the senior management
and necessary corrective efforts
are performed after the initiation
of Corrective and Preventive Action
(CAPA). The external audit findings
are monitored by the quality and/or
management systems departments
and the progress of corrective actions
is reported to the related company
management periodically.
Operational audits are conducted in
accordance with COSO standards while
information technology audits are
performed based on COBIT standards.
The Audit Department is responsible
for conducting the detailed inspections
in the areas that require special
attention.
83
SUSTAINABILITY
AND CORPORATE
SOCIAL
RESPONSIBILITY
Soyak HoldIng’s
social
responsibility
approach focuses
on what is best
for society and
the environment
and encompasses a
broad area beyond
the sphere of
influence of its
operations.
Sustainability and Corporate
Social Responsibility Policy
Soyak Holding’s corporate culture
is built on the Sustainable Living
approach. All companies active within
Soyak Holding manage the economic,
social and environmental impacts of
their activities in accordance with the
principle of social responsibility and
place social development at top of their
agendas.
Soyak Holding’s social responsibility
approach focuses on what is best
for society and the environment; it
encompasses a broad area beyond the
sphere of influence of its operations.
In addition, in an attempt to raise
awareness about and participation
in, its social responsibility projects,
Soyak Holding posts its activities on
its website and announces them to the
public via Sustainable Living reports.
Concurrently, it establishes strong
and longstanding relationships with
non-governmental organizations and
supports projects initiated outside of
the Holding.
Sustainable Living
Soyak’s Sustainable Living principles
and practices directly address the
climate change problem, which began
in the middle of the 18th century and
remains unresolved, according to the
United Nations (UN) data. With negative
impact on human life being felt more
clearly in the last 20 years, climate
change has become a hot topic and
is being tackled seriously by national
and international organizations,
governments and especially
manufacturing companies.
By the very nature of the industries it
focuses on, Soyak Holding conducts
environmental impact assessments
pursuant to institutionalized
environmental policies for all
operations carried out by its subsidiary
companies and meticulously
implements all environmental
protection measures. The policies
adopted by the Holding in this respect
are:
• Minimizing its carbon dioxide
emissions
• Minimizing its energy consumption
• Generating renewable and clean
energy
• Minimizing water consumption and
managing surface waters in the most
efficient manner
• Using recyclable materials
• Managing its waste effectively
• Establishing the necessary isolation
mechanisms to prevent the creation
of pollution
• Developing projects that will enhance
the health and welfare of individuals
• Protecting ecological diversity
• Educating social stakeholders about
environmental management
85
SUSTAINABILITY AND
CORPORATE SOCIAL
RESPONSIBILITY
Soyak HoldIng
conducts
environmental
impact assessments
pursuant to
institutionalized
environmental
policies for
all operations
carried out by
its subsidiary
companies and
meticulously
implements all
environmental
protection
measures.
Soyak Holding conducts its operations
in industrial production as well as in all
of its projects in the real estate industry
in accordance with these policies. The
Company works in cooperation with
related administrative entities and
non-governmental organizations in the
course of its projects to carry out these
implementations successfully.
The environmental assessment and
efficiency performance evaluation of
buildings are conducted on the basis
of the USA-based LEED (Leadership
in Energy and Environmental Design)
and the UK-based BREEAM (Building
Environmental Assessment Method)
systems. Built on three pillars, the
LEED certification provides a holistic
approach for buildings based on
environmental sensitivity and energy
efficiency. Designed as a triangular
prism, this system combines economic,
social and ecological priorities in
an effort to find a balance between
profitability, respect for society and
preservation of nature.
Soyak’s steps toward the goal of
creating a better future are manifested
in detail in the “Sustainable Living”
report that is also published on the
Holding’s website.
Soyak KrIstal Kule
CertIfIcatIon ActIvItIes
Constructed by Soyak in Istanbul’s
Levent district in response to the
demand for office space, Kristal Kule
was designed as an exemplary building
in terms of minimizing environmental
impact and advancing the cause of
sustainable living.
Soyak Kristal Kule is among the first
office buildings in Turkey applying for
LEED certification, the American green
building standard; it obtained LEED
Silver pre-certification in 2010.
• LEED-certified buildings have
lower operational costs than other
buildings.
The following actions were taken for
environmental protection and energy
conservation:
• Minimization of water consumption
• Energy efficiency including using
renewable sources of energy
• Improvement in the air quality of
indoor spaces
• Noticeable reduction in wastes
• Encouraging the use of mass transit
Some of the green building practices
employed at Soyak Kristalkule are as
follows:
• Parking lot and charging station for
electric vehicles
• Use of recyclable materials
• Condensate recovery
• Green roof and local vegetation
• Bicycle parking
Soyak HoldIng Head Office
Building LEED Certification
Project
Buildings have major environmental
impacts during the course of their
design, construction and operation. In
Turkey, buildings consume 30% of total
annual energy production. Since 1990,
the office/commercial building sector
has been the cause of emissions of tons
of carbon dioxide at ever increasing
rates. Producing large amounts of
solid waste per building occupant each
day, a commercial building produces
tons of solid waste generated per
year, depending on the size of the
building. In addition, buildings destroy
the natural characteristics of the land
upon which they are constructed and
turn it into hard, impermeable surfaces
with significantly reduced biological
diversity. All these factors demonstrate
the need to take some measures to
mitigate the environmental impact of
buildings.
Buildings can reduce the environmental
impact that they have caused and will
create by conforming to the highperformance design, construction and
operation standards of green building
certification systems such as LEED.
In addition, green building operation
and management practices reduce the
building’s operational expenses and
enhance the performance of employees
by increasing the indoor air quality.
The LEED Green Building Rating
System is a voluntary, consensusbased and market-driven tool. Based
on existing and proven technology, it
evaluates environmental performance
from a whole building perspective
over a building’s life cycle, providing a
definitive standard for what constitutes
a green building in design, construction
and operation.
The LEED rating system is comprised
of five main categories: Sustainable
Sites, Water Efficiency, Energy and
Atmosphere, Materials and Resources,
Indoor Environmental Quality. Soyak
Holding decided to conduct LEED
assessment for its head office in
2010. Areas in need of improvement
were identified as a result of the
assessments and the necessary
improvements were made as part of
an intensive, year-long project carried
out in compliance with the LEED Green
Building Rating System for Existing
Buildings: Operations & Maintenance.
The goal of the project was to generate
high-performance, long-lasting,
environmentally-friendly and economic
solutions at the Soyak Holding Head
Office Building.
The following applications and
practices were implemented at the
Soyak Holding Head Office Building to
attain this goal:
• The number of employees working in
the building who commute to work in
their personal vehicles was reduced
by encouraging mass transit and
service bus utilization. As a result,
fuel burn-driven air pollution was
reduced. According to the results of
the alternative transportation survey
conducted with employees working
in the building, 70% of Soyak Holding
Head Office Building employees no
longer commute to work in their own
cars.
• All lighting fixtures outside of the
building were replaced with models
that do not reflect light toward the
sky, thereby eliminating redundant
light pollution.
• In accordance with LEED’s water
use and waste water reduction
provisions, the entire building was
equipped with high efficiency water
and plumbing fixtures, resulting in
40% lower water consumption.
• Irrigation water use was reduced by
80% by opting for native plants in
the building’s landscaping as well as
water-efficient irrigation methods.
• A comprehensive energy
assessment, encompassing the main
energy-consuming systems, was
conducted at the building. During
and after the measurement period
that lasted more than a month, the
most effective energy conservation
measures to be implemented
in the building were identified.
Subsequently, various energy
conservation projects were developed
and undertaken. Soyak Holding Head
Office Building earned a rating of 77
based on the US-based EPA Energy
Star Energy Performance Rating
System.
• Soyak Holding Head Office Building
uses refrigerants that only contain
gases that, in compliance with the
Montreal Protocol, do not deplete the
ozone layer or cause climate change.
• Soyak Holding Head Office Building’s
greenhouse gas emissions were
calculated in accordance with ISO
14064 and 14065 standards in an
effort to determine the building’s
carbon footprint.
• Sustainable Purchasing Policies
were put together as art of the LEED
certification process to govern the
purchasing decisions for all ongoing
consumables, durable goods,
construction and retrofit materials
to be used inside the building and
low-mercury light bulbs to be bought
for the Soyak Holding Head Office
Building. For example, 87% of all
durable electronics goods purchased
for the building during the LEED
certification process consist of
sustainable products.
• As a result of implementing a policy
of purchasing only low-mercury light
bulbs during the LEED certification
project, a score of 30 picograms
of mercury per lumen hour was
achieved, which is considered
“exemplary performance” by LEED.
• A Waste Study was performed
to identify all waste types and
amounts generated by the building.
Opportunities were exploited and
measures were taken for reduction,
sorting and recycling of wastes
produced during building use.
• Waste management strategies were
developed based on the findings of
the Waste Study and
•More than 50% of consumable
wastes
•More than 90% of durable goods
wastes
•More than 70% of building-interior
retrofit wastes were sorted and
transported to recycling centers.
• A “Green Cleaning” Policy was drawn
up for interior and exteriors of the
building, eliminating exposure of
building users and attendants to toxic
chemicals that degrade air quality
and damage human health as well as
building parts.
• A Building Occupant Comfort Survey
was conducted to identify building
occupants’ complaints about thermal
comfort, acoustic quality, indoor
air quality, lighting and cleanliness
and maintenance. Based on the
results, measures were implemented
to increase indoor air quality and
occupant comfort at the Soyak
Holding Head Office Building.
87
SA 8000 SocIal AccountabIlIty
Management System
SUSTAINABILITY AND
CORPORATE SOCIAL
RESPONSIBILITY
On average, 3,500
students are
enrolled at the
Yılmaz Soyak
İlköğretim Okulu
(Yılmaz Soyak
Elementary and
Middle School),
Bilge Soyak
İlköğretim Okulu
(Bilge Soyak
Elementary and
Middle School)
and Erkut
Soyak Anadolu
Lisesi (Erkut
Soyak Anatolian
High School)
established by
Soyak within the
last ten years.
An SA 8000 Social Accountability
Management System is the standard
designed for businesses that aim to
safeguard employees’ substantive
rights. This management system was
put together by a working group of the
US-based SAI (Social Accountability
International) consisting of, among
others, trade unions, human rights
and children’s rights organizations,
academicians and employers. This
standard was created on the basis of
various ILO conventions, The United
Nations Universal Declaration of
Human Rights and The United Nations
Convention on the Rights of the Child.
The SA 8000 Social Accountability
Management System consists of the
following areas of accountability:
child labor, forced and compulsory
labor, health and safety conditions,
freedom of association and right to
collective bargaining, discrimination,
disciplinary practices, working
hours, remuneration, operation of
subcontractors and suppliers in
compliance with SA 8000 management
systems.
Soyak Holding launched activities
to implement the SA 8000 Social
Accountability Management System
in 2011 in an attempt to safeguard
employee rights, to declare its
compliance with local and national
laws and to set an example for its
group companies as well as all other
firms and organizations. Following
the completion of these efforts,
Soyak Holding is planning to have SA
8000 Certification conducted by an
accredited independent organization.
ISO 14064 Greenhouse Gas
Inventory Quantification and
Reduction Standard
The concept of sustainability has
reached great prominence worldwide
especially in recent years. A major
element of the sustainability
approach is the protection of natural
environment. Today large and respected
corporations and organizations have
their carbon footprints quantified
and try to mitigate their impacts on
the nature. Legal authorities ask
companies to comply with these
requirements with the threat of local
and international sanctions. A standard
drafted for this purpose, ISO 14064 is a
manual for quantification and reporting
of greenhouse gas emissions and
removals at the organization level.
As part of the efforts launched in
2011 at Soyak Holding to quantify
its Greenhouse Gas Emissions
Inventory, emitting activities as well
as sources and amounts of emissions
were identified, infrastructure work
was completed and the field audit
was undertaken by an independent
organization.
Corporate Social
Responsibility Activities
Embracing the principle that healthy
and educated generations living in a
clean environment are as indispensible
as innovative products and services for
sustainable social development, Soyak
Holding focuses its social responsibility
activities on education, culture,
environment and sports. In addition to
its activities in these fields, Soyak also
supports activities and projects geared
toward social development that are
undertaken outside the Holding. While
determining their social responsibility
investments, all Soyak companies
choose the projects they support on the
basis of serving the society’s priority
needs.
Erkut Soyak Anatolian High School Yenişehir, Istanbul
EducatIon
Soyak aims to be a pioneer with its
social responsibility projects, as it does
in the areas in which it operates. Acting
with the awareness that education is
one of the most important elements
shaping a nation’s future, Soyak
contributes to the mobilization of
Turkish education with the schools it
builds and hands over to the National
Education Ministry. On average, 3,500
students are enrolled at the Yılmaz
Soyak İlköğretim Okulu (Yılmaz Soyak
Elementary and Middle School),
Bilge Soyak İlköğretim Okulu (Bilge
Soyak Elementary and Middle School)
and Erkut Soyak Anadolu Lisesi
(Erkut Soyak Anatolian High School,)
established by Soyak within the last ten
years.
Bilge Soyak Elementary School Ümraniye, Istanbul
Yılmaz Soyak Elementary School Üsküdar, Istanbul
89
Culture
SUSTAINABILITY AND
CORPORATE SOCIAL
RESPONSIBILITY
Positioning social
responsibility as
an integral part
of its corporate
culture, Soyak
prioritizes the
principle of
continuity when
planning its
activities.
Making major contributions in many
areas of interest to society, Soyak
publishes books by Turkish authors
and world-renowned international
authors through Soyak Publications
for consumption by the Turkish public
and contributes to Turkey’s cultural
heritage and broadens the horizons of
its readers. Among these publications
are Istanbul Life in the Mirror of History,
The Culture of Living in Anatolia from
the Traditional to the Future, Human
Resources and Quality in the Process
of Total Excellence, The Transformation
of Cities, Moral Intelligence and The
Green Report Card.
The EnvIronment
Positioning social responsibility as an
integral part of its corporate culture,
Soyak prioritizes the principle of
continuity when planning its activities.
It is important that social responsibility
activities consist of sustainable projects
from the perspective of values created
to be preserved for the future.
This approach is at the heart of Soyak’s
activities; the Company focuses on
sustainable environments in its social
projects.
In an attempt to draw attention to the
drought risk as a result of climate
change as part of its Sustainable Living
principle, Soyak Holding launched
its “Save a Drop for the Future”
project in 2007. The purpose of this
project is to contribute to raising a
responsible generation and to prevent
future generations from facing water
shortage by encouraging efficient and
economical use of water, critical for the
sustainability of life and a must-have
resource in every facet of life.
The project was initiated within the
educational arena to give priority to
creating awareness among youth. This
project consisted of implementing
water conservation measures and
renovating pipes carrying water at 33
public schools in Izmir and Istanbul.
Through awareness creating activities,
102,000 people were reached and a
water conservation rate of 60% was
achieved.
Soyak teamed up with the Çiğli
Rotary Club to renovate the water
pipes at 15 public schools in Izmir to
conserve water during the first year
of the “Save a Drop for the Future”
project. Awareness-raising meetings
attended by Soyak and Çiğli Rotary
Club representatives were conducted
at the schools where the project was
implemented. As part of the water
conservation measurement efforts,
water consumption of the schools
before and after the facility renovations
is measured and conservation amounts
are revealed by comparing the two
measurements.
The project was expanded to Istanbul
during 2008 in partnership with the
Bostancı and Karaköy Rotary Clubs and
the same measures were taken at 18
public schools throughout the city. In an
attempt to enhance the social impact
of the project, training sessions dealing
with the conscientious use of water
were conducted.
To highlight the significance that
conservation can achieve with minor
changes in water consumption habits
and to extend the reach of the project
to diverse segments of the society via
the internet, the “First Soyak Virtual
Dam” application was launched on
91
SUSTAINABILITY AND
CORPORATE SOCIAL
RESPONSIBILITY
Soyak, a founding
member of the
EnvironmentFriendly Green
Building
Association of
Turkey, prioritizes
infrastructure
work geared
toward energy
conservation and
the conservation
of green areas in
its own projects.
Facebook in 2008. With this application
that can also be reached on the Soyak
Residential Development website,
15,736 users conserved a total of
723,000 tons of water. As a result, the
“First Soyak Virtual Dam” reservoir
reached a 33.2% fullness factor.
In addition to all this, “Save a Drop
for the Future” painting, poetry and
composition competitions were
organized in 2009 among all schools
participating in the project with the aim
of ensuring that the new generation
also has conservation awareness
intellectually.
Soyak also participated in this project
and replaced the common-use water
fixtures in its buildings with sensorenhanced models. Soyak raised water
conservation awareness among its
employees and organized “Save a Drop
for the Future” painting competitions
for the children of the employees; the
winning entries were used in yearly
calendars. The monthly e-bulletins
published for Soyak companies feature
messages regarding conservation.
Soyak is continuing its efforts to further
enhance environmental awareness that
it created with this project.
A total of 7,500 pieces of equipment
and other materials were replaced at
schools that participated in the “Save a
Drop for the Future” project. The 60%
water conservation rate, calculated
based on measurements made in Izmir
and Istanbul, corresponds to 1,950
tons of water conserved. A total of 232
people took part in the project, which
consumed a total of 30,000 man-hours.
As the results indicate, significant
awareness was created regarding water
scarcity and major steps were already
taken to safeguard the right to a good
quality of life for future generations.
Soyak, a founding member of
the Environment-Friendly Green
Building Association of Turkey, also
prioritizes infrastructure work geared
toward energy conservation and the
conservation of green areas in its own
projects. While offering upscale living
spaces, Soyak is also undertaking
projects that will bequeath the
sustainability concept to the future
generations. With this next-generation
quality approach, Soyak intends to
create a lifestyle culture where social,
economic and environmental factors
come together. Soyak achieves the
sustainability of the high-quality living
culture by using resource-efficient
materials in its residential units and
instills this culture in homeowners.
Sports
A major contributor to sports as part of
its social responsibility approach, Soyak
launched the “Soyak Team” project
in 2003 to support individual athletes.
The project lasted five years and was
terminated in 2008 after its goals
were attained. The support given to
sports is not merely a matter of raising
brand awareness, but also one of
showcasing Turkey and helping Turkish
athletes achieve the performance
and recognition worldwide that they
deserve. Launched with this approach,
the “Soyak Team” project aimed to
support promising young athletes
and constitute an example for Turkish
companies in similar projects.
Hundreds of athletes from various
sports were subjected to an elimination
and interview process as part of
the project. At the conclusion of
this process, five athletes from five
different individual athletic branches
were selected to receive both financial
and non-financial support for five
years. Believing that individual sports
should be supported as much as the
team sports with mass following,
Soyak invested TL 2 million in this
five-year project. During the course of
the project, the athletes who proudly
carried the Soyak logo and represented
the Soyak brand successfully made
large strides in their respective fields.
Contributions and Assistance
Teaming up with various charitable
organizations, non-governmental
organizations and associations, Soyak
continues to create value in various
social fields with financial and nonfinancial assistance it provides as an
extension of its Sustainable Living
principle. Soyak also supports various
activities in sector development,
healthy lifestyle and fitness, culture
& arts and education areas, which
constitute the building blocks of social
development. The activities supported
and sponsored by Soyak since 2010 are
listed below.
• Istanbul 2010 European Capital of
Culture (corporate sponsor)
• TÜSİAD (Turkish Industrialists’ and
Businessmen’s Association) Country
Communication Committee
• GYODER (The Association of Real
Turkey) Summit
• YEM (The Building Information Center
of Turkey) Housing Conference
• GYODER (The Association of Real
Turkey) Developing Cities Summit –
Bursa
• ArkiPARC 2011 Conference
• Eko Design Conference
• Forum Istanbul 2011
• TOKİ (The Housing Development
Administration of Turkey) Housing
Convention
• 7th National Conference on
Earthquake Engineering
• Istanbul Biennial
• Özyeğin University 2050 Workshop
• Yıldız Technical University National
Engineering Competition
• Boğaziçi University Green Fest
• Sainte Pulcherie High School –
Beyoğlu Municipality Bicycling
Culture Project
• Physicians’ Ball
• KalDer (Turkish Society for Quality)
12th Quest for Excellence Symposium
• Boğaziçi University Construction Club
Steel Bridge Competition
• Soyak Yenişehir Kibele and Şelale
Homes Hello to Summer Festival
• Soyak Mavişehir Plot B Hello to
Summer Festival
• Çeşme Rotary Regional Assembly
• Bornova Anatolian High School
Educational Foundation Year-End
Ball
• Dokuz Eylül University Medical School
Hospital Festival
• Chamber of Pharmacists Symposium
and Ball
• Izmir International Dance Festival
• Green Business Conference
• 8th National Concrete Conference
• 16th National Marketing Congress
93
CERTIFICATIONS
AND AWARDS
2007
National Quality Award 2007 (granted as a result of the assessment made on the
basis of EFQM Excellence Model) – KalDer (Turkish Society for Quality)
Finalist Certificate 2007 (granted as a result of the assessment made on the basis
of EFQM Excellence Model) – KalDer (Turkish Society for Quality)
183rd Largest Contracting Company in the World – ENR
Overseas Contracting Services Achievement Award - Union of Turkish Contractors
Union of Turkish Contractors Certificate of Achievement - Turkish Contractors
Association
Kariyer Net Respect for Human Award – kariyer.net
2008
Corporate Social Responsibility Award (Save a Drop for the Future) – International
Rotary 2440th Region
Star of the Year Award - Ekonomik Çözüm (Economic Solution) Newspaper
Respect for Human Award – kariyer.net
Construction Industry Partnership Special Award - Yıldız Technical University
ISO 9001, ISO 14001, OHSAS 18001 Integrated System Certifications (Soyak Holding
adopted the Integrated System in 2005; it was recertified in 2008)
2009
Best Mobile Campaign Second Place Award (for reaching the target audience using
the Smart CBC system during the Soyak Siesta campaign) – Direct Marketing
Association of Turkey (DPID)
Most Commended Improvement in Performance (Customer Service Development
Project) – IMI Conferences
Certificate of Appreciation – kariyer.net
2010
Golden Voltage Award (Save a Drop for the Future)
2011
Turkey’s first LEED certification in the existing buildings category
ISO 14064 Greenhouse Gas Emissions Inventory Certification
95
DIRECTORY
Soyak Holding
Soyak Holding Binası
Büyükdere Cad. No: 38
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 50 00
Fax: +90 212 - 273 23 05
E-mail: [email protected]
Soyak Real Estate Development
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 50 27
Fax: +90 212 - 275 75 73
Real Estate Group
Energy Group
Trakya Döküm
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 52 40
Fax: +90 212 - 274 01 43
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 51 51
Fax: +90 212 - 315 51 46
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 50 28
Fax: +90 212 - 288 92 73
Ekpaş
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 53 00
Fax: +90 212 - 274 41 00
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 51 51
Fax: +90 212 - 315 51 46
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 50 28
Fax: +90 212 - 288 92 73
Erku
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 53 40
Fax: +90 212 - 275 75 63
Soyak Construction
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 51 00
Fax: +90 212 - 315 57 61
Cement Group
Port Civil Aviation
Atatürk Mah.
Sedef Cad. Ata 4-5
B Blok Kat. 8 Daire 35
Ataşehir ISTANBUL / TURKEY
Phone: +90 216 - 456 26 22
Fax: +90 216 - 456 25 42
Traçim Cement Production
34387 Mecidiyeköy
ISTANBUL / TURKEY
Phone: +90 212 - 315 53 32
Fax: +90 212 - 275 75 61
Casting Group
Soyak Holding Binası Büyükdere Caddesi
No: 38 Mecidiyeköy 34387 ISTANBUL/TURKEY
Tel: 0 212 - 315 50 00
Fax: 0 212 - 273 23 05
Web: www.soyakholding.com.tr
This company profile is printed on 100% recycled paper.
No trees were harmed in the making of this material.

soyak holding 2010-2011 company profile

Transcription

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