tecstar llc

Report
Organizer
Camera & Imaging Products Association (CIPA)
Sponsor
Japan Photo and Video Accessory Association
Coordinator
Toppan Printing Co., Ltd.
C O N T EN T S
1.Event Overview………………………… 2
2.List of Exhibitors………………………… 3
3.Report on Results……………………… 4
４.Visitor Profile…………………………… 6
５.Opening Day Events…………………… 7
６.Events, Seminars, and Exhibitions…… 8
７.Publicity…………………………………… 13
８.Promotional Activities…………………… 14
９.Results of the Visitors Questionnaire Survey…… 16
10. Site Map…………………………………… 18
1.
2.
Event Overview
Event title
CP+ [siːpiːplʌs] 2014
Theme
Joy and Beauty through Advance Photo Imaging Technology
Dates and times
Venue
List of Exhibitors
List of Exhibitors
Thursday, February 13 to Sunday, February 16, 2014
February 13 (Thu) 12:00−18:00 (*Premiere Time: 10:00−12:00)
February 14 (Fri) 10:00−18:00 February 15 (Sat) Cancelled due to bad weather
February 16 (Sun) 10:00−17:00
PACIFICO YOKOHAMA (Exhibition Hall/Annex Hall/Conference Center)
• • Agai Trading Corporation
-broncolor×hasselblad• • Ambivalent Inc.
• • ASANUMA & CO,LTD
• • Asukanet Co.,Ltd.
• • Markins/Trinple Co.,Ltd.
C o m p one nt s & De v ic e s P la za
• • Maruman Corporation/CANSON
• • Analog Devices / TecStar Company
• • MARUMI OPTICAL CO.,LTD.
• • FIT Corporation / HIKI OPTICS. Co.,Ltd.
• • FUJITSU SEMICONDUCTOR LIMITED
Organizer
Camera & Imaging Products Association (CIPA)
• • Awagami Factory
• • Mascotte Industrial Associates (Hong
Kong) Ltd
Sponsor
Japan Photo and Video Accessory Association
• • BENQ Japan Co., Ltd.
• • NAGATOMO co.,LTD.
• • BLACKRAPID
• • NEC Display Solutions, Ltd.
• • BLaKPIXEL
• • NIKON IMAGING JAPAN INC.
• • SHENZHEN HEMTOM MODEL
TECHNOLOGY CO.,LTD
Ministry of Economy, Trade and Industry/Japan Tourism Agency/Kanagawa Prefecture/City of Yokohama/
•• CANON INC. / CANON MARKETING JAPAN INC.
• • Nissin Japan Ltd.
• • Texas Instruments Japan
Yokohama Chamber of Commerce & Industry/Japan External Trade Organization (JETRO)
• • Carl Zeiss Co., Ltd.
• • OCTAVUS
• • TSUBOSAKA ELECTRIC CO.,LTD.
• • CASIO COMPUTER CO., LTD.
• • OLYMPUS IMAGING CORP.
• • YOSHIMI CAMERA Co., LTD.
• • CompactFlash Association
• • Panasonic Corporation
• • COSINA CO.,Ltd.
• • Pashadelic LLC
• • DEMPA PUBLICATIONS INC
• • PHOTO X HAIKU
• • DJI Co,.Ltd
• • PHOTO YOKOHAMA 2014
• • DNP Fotolusio Co.,Ltd.
• • Pictorico Co.,Ltd.
• • EIZO Corporation
• • Profoto K.K.
• • ADTECHNO Inc.
• • EPSON
• • REC-MOUNTS
• • Blackmagicdesign
• • ETSUMI CO., LTD.
• • RED DIGITAL JAPAN KK
• • Digital-hobby
• • Family Photo Studio
• • Research Institute of Systems
Planning, Inc.
• • Gin-Ichi Corporation
• • RICOH IMAGING COMPANY, LTD.
• • HEIWA SEIKI KOGYO CO.,LTD.
• • SanDisk Limited
• • IDeomotor Robotics
Coordinator
Supporter
Special
cooperator
Admission
Toppan Printing Co., Ltd.
JCII Camera Museum/The Japan Newspaper Museum/Yokohama Museum of Art
¥1,500 (incl. tax) (Free admission for visitors pre-registered via the official website)
Free admission for disability certificate holders and children of age 12 or younger
Official website
• http://www.cpplus.jp (Japanese)
• http://www.cpplus.jp/ch/ (Chinese)
Scale of
the exhibition
• Exhibitors: 115 organizations (incl. 12 joint exhibitors) (Last year: 106 organizations, incl. 10 joint exhibitions)
• Number of exhibition booth lots: 956 booths (incl. the Organizer’s Zone) (Last year: 908 booths, incl. the
Organizer’s Zone)
Main exhibition
subjects
Registered
visitors
• http://www.cpplus.jp/en/ (English)
Cameras, lenses, photo accessories, printers, photo retouching software, mobile devices, displays, projectors,
photo-finishing products, photo books, printing paper, studio accessories & equipment, etc.
• • FUJIFILM Corporation
• • GARIZ(K-Company)
• • GIZMON
42,203 visitors over 3 days (Last year: 62,597 visitors over 4 days)
• • GoPro NIPPON
Concepts
1. Comprehensive exhibition
“A comprehensive camera and imaging exhibition” for consumers
and businesses to galvanize the photo imaging industry
2. Provision of information from Japan
Transmitting the latest information on state-of-the-art products
and technologies from Japan to the world to propel the camera
and imaging business in Asia and other regions of the world
3. “Shooting, viewing, and connecting”
Offering the joy of “shooting, viewing, and connecting”
photographs through events focusing on various aspects of
photography
4. Photo imaging culture
Working more closely with the international city of Yokohama to
contribute to the transmission and development of photo imaging
culture
Key visual for 2014
• • SD Association
• • Kohzu Precision Co., Ltd.
• • SEIKO PRECISION INC.
Vi d e o Are a f or P rof e s s iona ls
• • Grass Valley K.K.
• • intec-s.
•• SHANGHAI TRANSVISION
PHTOGRAPHIC EQUIPMENT CO.,LTD
• • Japan Broadcast Solutions,Inc
• • nac Image Technology Inc.
• • Ichikawa soft laboratory Co., Ltd.
• • “Shashin Koshien” High School
Photo Contest & The Town of Photo:
HIGASHIKAWA
• • iColor
• • SIGHTRON JAPAN INC.
• • ILFORD/Hahnemuhle (JetGraph Co., Ltd.)
• • SIGMA CORPORATION
• • IMA Magazine (Amana Holdings)
• • SIRUI (tokiwasyashinyouhin)
• • ImageVISION Co. Ltd,.
• • Sony Corporation / Sony Marketing
(Japan) Inc.
• • GoWing
• • HAKUBA PHOTO INDUSTRY CO.,LTD.
2
• • Manfrotto Distribution KK
• • Hasselblad Japan
• • Impress Japan Corporation
• • JAPAN HOBBY TOOL Co., Ltd
• • Japan Optomechatronics Association/
Optical Society of Japan (The Japan
Society of Applied Physics)/The Society of
Photography and Imaging of Japan
• • Japan Photo and Video Accessory
Association
• • JAPAN TELESCOPE MANUFACTURERS
ASSOCIATION (JTMA)
• • NEP inc.
• • Seika Digital Image CORPORATION
• • TechnicalFarm
• • Technohouse Inc.
• • VIDEO Service CO.,LTD.
• • Tamron Co., Ltd.
• • TERADERIM
• • THE BAMBI INC.
• • TOAST TECHNOLOGY
• • Tokuyama Corporation
• • TOLIHAN CORP.
• • TOMY TEC CO.,LTD (BORG)
• • Toyo Living Co., Ltd.
• • JCII Camera Museum
• • VANGUARD
• • Kanagawa Prefecture
• • Velbon Corporation
• • Kenko Professional Imaging Co., Ltd.
• • Vixen Co., Ltd.
• • Kenko Tokina Co., Ltd.
• • Wacom Co., Ltd.
•• Kenko Tokina Co., Ltd./SLIK CORPORATION
• • Western Digital Japan Ltd.
• • Kowa Company.Ltd.
• • X-Rite
• • KYORITSU ELECTRIC CO.,LTD.
• • YAMATO SYSTEM DEVELOPMENT
CO.,LTD.
• • LPL Co., Ltd
• • Light Up Corporation
3
3.
Report on Results
World Premieres (world’s first announcements)
Forty-five new products were announced!
■CANON
EOS Kiss X70
■Hasselblad
HASSELBLAD H5D-50c
■OLYMPUS
OM-D E-M10, OM-D E-M5 (Elite Black)
Non-reflex
■Sony
α6000
cameras
■Hasselblad
HASSELBLAD HV
■FUJIFILM
X-T1
SLR cameras
Multilingual Services/Internationalization Services (Japanese, English, and Chinese)
Considering the status of CP+ as an international event with big features like World Premiere, the CP+ Division focuses on the enhancement of
language services. In addition to Japanese-English simultaneous interpretation for the business seminars, the division continued to provided
Japanese-Chinese simultaneous interpretation for the Keynote Speech and the Panel Discussion by Top Engineers. Also, this year French-English/
Japanese simultaneous interpretation was provided for the Guest Speech.
Likewise, we have distributed language stickers (for English and Chinese) to the exhibitors’ staff and to journalists. These were affixed to the entry
passes and exhibitor’s certificates in order to help provide efficient language services at the exhibition booths.
<Language stickers>
■OLYMPUS
STYLUS SP-100, STYLUS TG-850 Tough, STYLUS TG-835 Tough
■CASIO
EXILIM EX-ZS180, EXILIM EX-100
■CANON
IXY 630, IXY 140, IXY 120, PowerShot G1X Mark II
PowerShot SX700, PowerShot D30
Compact cameras
■SIGMA
dp1 Quattro, dp2 Quattro, dp3 Quattro
■Sony
Cyber-shot WX350, Cyber-shot WX220,
Cyber-shot HX400V, Cyber-shot HX60V
■NIKON
COOLPIX S9700, COOLPIX P340, COOLPIX P600
COOLPIX S32, COOLPIX AW120
■FUJIFILM
FinePix F1000EXR
■RICOH IMAGING
RICOH WG-4, RICOH WG-4 GPS, RICOH WG-20
■OLYMPUS
M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ, M.ZUIKO DIGITAL 25mm F1.8,
<Website>
<Brochure distributed at the site during the exhibition period>
Outstanding Exhibitor Prize
Fisheye Body Cap Lens BCL-0980
Lenses
■Carl Zeiss
Touit 2.8/50M
In order to objectively evaluate the efforts of exhibitors to attract and serve visitors to
■KIPON
HANDEVISION IBELUX 12mm F/2.8 for APS-C
CP+—a comprehensive international photo event—we executed the “CP+ Outstanding
■COSINA
NOKTON 25mm F0.95 Type II
■Kowa
KOWA PROMINAR 8.5mm F2.8 MFT,
KOWA PROMINAR 12mm F1.8 MFT,
KOWA PROMINAR 25mm F1.8 MFT
Digital backs
■RICOH IMAGING
HD PENTAX-DA AF REAR CONVERTER 1.4X AW
■DNP Fotolusio
Phase One IQ250
+
*New products announced at CP 2014
*Source: Research by DigitalCamera.jp (only cameras, lenses, and scanners)
Exhibitor Prize” also this year. The prize was determined through the votes of journalists
who came to cover the exhibition and took into account criteria that included booth
planning, booth operation, booth demonstrators, and internationalization services. The
top three vote-winners were prized gold, silver, and bronze prizes, respectively. The
winners of the two special prizes were selected by the CP+ Operating Committee.
<Gold Prize> CANON INC. / CANON MARKETING JAPAN INC.
<Silver Prize> NIKON IMAGING JAPAN INC.
<Bronze Prize> FUJIFILM Corporation
<Booth Design Prize> Sony Corporation / Sony Marketing (Japan) Inc.
<Internationalization Prize> Kenko Tokina Co., Ltd.
+
<CP World Premiere logo>
As an effort to publicize CP+ domestically and internationally
as a venue for world-first announcements of products, we
have established the CP+ World Premiere logo.
The logo has been used
widely by exhibitors on the
products in their booths.
Information was also
provided via the press room.
<Evaluation criteria for the CP+ Outstanding Exhibitor Prize>
Booth design
Radical new methods or ideas for exhibition, appealing to people of all
nationalities, and generations
Commitment to barrier-free and universal design
Plans/operation
Explicit theme that is easy to understand for visitors
Cleanliness in and around the booth
Demonstrators
Polite and courteous service
Exhibits
World Premiere products exhibited
World Premiere products clearly indicated
Press room
New product releases provided at the press room
Brochures
New product brochures immediately available
Internationalization
services
Materials and services available in foreign languages
Others
Ideas for the ease of collecting materials
+
<C P Wo rl d Pr em ier e logo>
4
<Prize certificates>
5
4.
5.
Visitor Profile
uNumber of visitors
(visitors)
Feb 13 (Thu)
Feb 14 (Fri)
Feb 15 (Sat)
Feb 16 (Sun)
Total
Weather
Cloudy
Heavy snow
Rainy, occasionally cloudy
Fair
―
6.7/2.4 oC
4.9/-0.3 oC
7.9/-0.3 oC
11.0/3.4 oC
―
Visitor count
11,750
8,792
(Cancelled)
21,661
42,203
Year-over-year comparison
110%
55%
―
141%
67%
Domestic
Feb 13 (Thu)
Feb 14 (Fri)
Feb 16 (Sun)
Total
Business
5,296
3,780
―
2,202
11,278
General
6,273
4,857
―
18,683
29,813
75
42
―
98
215
2
15
―
424
441
Total number of domestic visitors
11,646
8,694
―
21,407
41,747
Year-over-year comparison
110%
55%
―
141%
67%
Business
59
52
―
54
165
General
45
46
―
200
291
Overseas
Disability certificate holders
Children of age 12 years and younger
Total number of overseas visitors
104
98
―
254
456
Year-over-year comparison
108%
82%
―
194%
86%
uProportion of the domestic visitor count
by category
uBreakdown of the domestic count of business visitors by profession
Total
Employee at a manufacturer*1
Other 2%
4,108
Constitution ratio
36%
2,972
27%
Premiere Time
Guest Speech “Collecting Photography”
Date and time: February 13 (Thu) 10:00−12:00
Date and time: February 13 (Thu) 11:00−12:00
Venue: Conference Center 301/302
The morning hours on the
opening day (February 13)
were secured for the press and
other invited guests so that
they could take their time to see
the exhibitions and cover new
products and technologies in
their news stories.
By way of the collection of
the Maison Européenne de la
Photographie, an examination
was held focusing on the status
of photographs as art objects, as
well as on the transformations
brought about by the digital
revolution.
Photographer*3
2,397
21%
Other
1,801
16%
Total
11,278
―
Keynote Speech
uBreakdown of visitors by gender
uMembers of the press
Free
Pre-registration required
Against the backdrop of the
rapidly changing global markets
of recent years involving various
industries, Tsuneji Uchida, the
President of CIPA, spoke on
the current situation and future
directions of digital cameras,
along with the latest activities of
CIPA
(visitors)
Total
Year-over-year comparison
Domestic
536
83%
Overseas*
91
68%
627
80%
Total
Constitution ratio
Male
34,765
82%
Female
7,438
18%
Domestic and
overseas press
combined
*Breakdown of overseas press members
China: 22, United States: 9, Korea: 9, Hong
Kong: 8, Taiwan: 7, India: 4, Spain: 3, Poland:
3, Nepal: 3, Myanmar: 3, Sri Lanka: 3,
Cambodia: 3, Indonesia: 3, Bangladesh: 3,
Chile: 2, Others: 6
(visitors)
Number of visitors
6
Pre-registration required
Breakdown
Korea: 34, China: 30, Hong Kong: 23, Taiwan: 21, Malaysia: 19, Thailand: 12, Philippines: 11, India: 7,
Indonesia: 6, Singapore: 5, Mongolia: 2, Nepal: 2, Vietnam: 1, Sri Lanka: 1, Israel: 1, Kazakhstan: 1, etc.
Asia
334
Europe
57
France: 15, Germany: 6, Italy: 5, Spain: 5, Netherlands: 4, United Kingdom: 3, Switzerland: 4, Hungary: 2,
Finland: 2, Denmark: 2, Romania: 2, Sweden: 1, Russia: 1, Austria: 1, Ukraine: 1, Norway: 1, Poland: 1,
Greece: 1
North America
46
United States: 40, Canada: 6
Other
18
Australia: 8, Mexico: 3, Brazil: 2, Venezuela: 2, Peru: 1, Argentina: 1, Uruguay: 1, Costa Rica: 1
Total
456
Koelnmesse, which organizes
Photokina in Germany, held
a party for networking among
journalists and people in the
industry.
Date and time: February 13 (Thu) 14:45−16:15
Venue: Conference Center 301/302
Japanese-English, Japanese-Chinese
simultaneous interpretation
Free
Pre-registration required
Nowadays, both compact and
SLR cameras can do things like
take shots, process them, and
send them out into the world. But
despite their increased production
over the years, some say they are
recently on the decline due to the
influx of smartphones. Veteran
engineers from various companies
poured forth about the current
situation and ideal situation for
cameras going forward, as well as
technological developments.
<Coordinator>
Yasunori Ichikawa (JCII Camera Museum)
Kenichi Kouda (Professor, Nihon University College of Art, Department of Photography)
<Panelists>
Yasuhiko Shiomi (Deputy Senior General Manager, Canon Inc.)
Tetsuya Yamamoto (General Manager of Development Headquarters, Nikon Corporation)
Takashi Suzuki (General Manager, OLYMPUS IMAGING CORP.)
Hiroaki Matsumoto (Deputy Senior General Manager, Sony Corporation)
CP+ Opening Party
Photokina Press “Get Together”
Date and time: February 13 (Thu) 15:00−16:00
Venue: Conference Center 313/314
uOverseas visitors by region
Free
Panel Discussion by Top Engineers
Japanese-English, Japanese-Chinese
simultaneous interpretation
Tsuneji Uchida, President of the Camera & Imaging Products Association (CIPA)
(visitors)
French–Japanese, French-English
simultaneous interpretation
Jean-Luc Monterosso
(Director, Maison Européenne de la
Photographie)
Date and time: February 13 (Thu) 13:30−14:30
Venue: Conference Center 301/302
*1 Manufacturers (those of optical equipment, professional equipment, parts
and components, and software).
*2 Distributors, trading companies, and retailers (photo shops, photo-labs,
design, printing and publishing companies, electric appliance mass retailers,
and retail stores)
*3 Photographers (photographers and photo studio owners)
General 71%
<Attendees> (from left to right)
Baudouin Prove (President of SIPEC)
Christian Müller-Rieker (Executive Director of Photoindustrie-Verband e.V. (the German
Photographic Industry Association))
Bill Eklund (President of PMAI)
Kazuto Yamaki (Vice President of the Camera & Imaging Products Association (CIPA))
Tsuneji Uchida (President of the Camera & Imaging Products Association (CIPA))
Fumiko Hayashi (Mayor of the City of Yokohama)
Makoto Ogawa (Deputy Director-General of the Manufacturing Industries Bureau;
Ministry of Economy, Trade and Industry)
Mayumi Moriyama (President of the Japan Camera Industry Institute)
Toru Yamanaka (President of the Japan Photo and Video Accessory Association)
(visitors)
Employee at a distributor*2
Business
27%
Japanese-English, Japanese-Chinese
simultaneous interpretation
This year again, a ribbon-cutting ceremony was held with a celebratory mood in
the presence of President Uchida from the event’s organizer, the CIPA, as well
as Mayor Hayashi of the city of Yokohama, which hosted CP+2014, along with
distinguished guests from overseas.
(visitors)
Feb 15 (Sat)
Ribbon-cutting Ceremony
Date and time: February 13 (Thu) 9:30−
Venue: 2F Concourse, PACIFICO YOKOHAMA
Temperature (high/low)
uBreakdown of the visitor count by category
Opening Day Events
Japanese-English
simultaneous interpretation
Date and time: February 13 (Thu) 18:00−19:30
Venue: Annex Hall F205/206
Dignitaries, representatives of
exhibitors, and journalists from
both inside and outside Japan
were invited and provided with an
opportunity to socialize.
7
6.
Events, Seminars, and Exhibitions
CP+ Technological Academy
Marketing Seminar
Digital Imaging Seminar by InfoTrends
February 14 (Fri) 10:30–12:10
Venue: Conference Center 301/302
1. 10:30–11:30
English-Japanese
simultaneous interpretation
Free
February 13 (Thu) and 14 (Fri)
Venue: Conference Center 311/312
Price: ¥1,000 each (Free admission for students with a student ID)
Pre-registration required
The Future Direction of Photography
1
Ed Lee
Planning and development of OM-D E-M1
2
(Group Director, Worldwide Consumer and Professional Imaging Services)
New capture device segmentation (Fast, Slow, Casual, and Intelligent Photography) and product requirements were discussed
as part of this session. Opportunities for traditional cameras, such as DSLRs, compact interchangeable lens cameras, compact
cameras with large sensors, and action cameras, still exist. The current state and future direction of traditional cameras was also
discussed. Marketers and product and strategic planners were able to learn about how to steer their companies into the new
world of photography.
2. 11:30–12:10
Pre-registration required
Development of golf-specific camera utilizing Casio's
high-speed technology.
February 13 (Thu) 13:00–13:45
February 13 (Thu) 14:00–14:45
OLYMPUS IMAGING released the “OM-D E-M1” in
Casio's high-speed camera has been used for various sports
October, 2013. We provided an overview of the E-M1’s new
scenes. Especially, many golfers, from beginner to pro,
technologies, the concept of E-M1 as a flagship camera of
are using this golf-specific camera which has golf-specific
the E-system, and user’s reactions.
shooting and swing analysis functions utilizing its high-speed
EIJI SHIROTA (OLYMPUS IMAGING CORP.)
Pay
NOBUYOSHI NISHIZAKA (CASIO COMPUTER CO.,LTD.)
ability. We introduced those functions toward helping users
Intelligent Photography - Smarter Photos, New Opportunities
improve their golf skills and technical background.
Alan Bullock
(Associate Director, Connected Imaging Trends service)
Intelligent Photography has already been enabled through a variety of applications and services that add value
to images after they are captured by cameras and mobile devices. This session examined a number of intelligent
photography tools and discussed how camera vendors could use them to enhance their product offerings.
3
The development of Dual Pixel CMOS AF for EOS 70D
4
Vertical color filter CMOS image sensor
February 13 (Thu) 15:00–15:45
February 14 (Fri) 10:30–11:15
Canon introduced the digital SLR EOS 70D in August 2013.
The seminar focused on the vertical color filter Foveon
The integration of the "Dual Pixel CMOS AF" in this camera
image sensors featured in SIGMA's SD, DP series digital
had made possible EOS cameras' instantaneous and
cameras. The unique structure and difference in color
hunting-free focusing during Live View shooting, and smooth
detection principal from an ordinary color filter array
focus tracking during movie shooting. This newly developed
sensor, as well as the benefit of the image thorough
autofocus technology was presented.
this sensor from the standpoint of both color and
Hiroshi Miyanari (CANON INC.)
Tatsuya Inui (SIGMA Corporation)
monochrome, was presented.
5
CIPA and GfK Global Market Seminar
February 14 (Fri) 13:30–16:50
Venue: Conference Center 301/302
In 2012, digital cameras showed a clear shift to a higher consumer product category along with signs of unit price increases.
How did they fare in 2013? The CIPA reported on overall and regional trends based on the numbers shipped. In the GfK
Seminar, coverage delved into emerging Asian nations and China, where the massive consumption market has commanded
the world’s attention. There was also information on trends concerning interchangeable lens type cameras, already a hot
category, and the rapidly-growing integrated lens type camera segment.
1. 13:30–13:50
<CIPA Seminar> [Camera & Imaging Products Association (CIPA)]
Statistics of Actual Shipments and Prospects
Masahiro Uehara
(Chair of Research & Statistics Working Group, CIPA)
2. 13:50–14:20
<GfK Seminar> [Global] Digital Imaging – A Growth Perspective thanks to High Value Products
Heribert Tippenhauer
(Global Director, GfK Retail and Technology GmbH)
3. 14:20–14:50
<GfK Seminar> [U.S.] Connecting with Today’s New Photography Enthusiast
Ben Arnold
English-Japanese
simultaneous interpretation
Free
Pre-registration required
Making photography more exciting and enjoyable with
network connectivity.
<GfK Seminar> [China]
Imaging our life - the digital revolution of imaging market in China
Frank Franz
(Global Director Marketing and Sales, GfK Retail and Technology GmbH)
*The speaker was changed from the initial announcement.
5. 15:30–16:00
<GfK Seminar> [Asia (Emerging Nations in Southeast Asia)]
The changing landscape of the Digital Imaging markets in Emerging Asia
Gerard Tan
(Account Director, GfK Asia Pte Ltd)
6. 16:00–16:50
Discussion
Development of “SP90mm F/2.8 Di
MACRO 1:1 VC USD” Macro lens
February 14 (Fri) 11:30–12:15
February 14 (Fri) 13:00–13:45
- Introducing Sony's recent challenges for expanding the
We successfully renewed the design of the prestigious
capability of digital photography and the market reactions.
90mm MACRO Lens in November, 2012. In this Academy,
- Sony's PlayMemories Camera Apps: Applications for Sony's
we explained the outline of its optical design and the related
Naoya Matsui (Sony Corporation)
cameras, which enables users to evolve the cameras
Nobuyuki Adachi (Tamron Co., Ltd)
technology how we achieved to complete the product.
according to personal preference.
- Camera Remote API: API for apps developers, which
enables to control Sony cameras remotely through WiFi.
7
Development of Nikon 1 AW1
8
Movie technology of LUMIX Digital Single Lens Mirrorless
February 14 (Fri) 14:00–14:45
February 14 (Fri) 15:00–15:45
Nikon Corporation launched the Nikon 1 AW1, the world’s
Full HD movie was embedded in the GH1 (Digital Single Lens
first waterproof and shockproof digital camera with
Mirrorless) on June 2009. The GH3 released in December
interchangeable lenses, in October 2013. The Nikon 1 AW1
2012 realized high performance and functionality, leveraging
expands the places and situations possible for outdoor
high bit rate recording, timecode. The Lumix Digital Single
photography. In this seminar, the product’s features as well
Lens Mirrorless movie technology (AF, High-quality Full HD
as product’s concepts and technologies were explained.
recoding and Movie recording function, etc.) and Panasonic’s
Shigeki Yagi (Nikon Corporation)
Naoya Maekawa (Panasonic Corporation)
approach for the next era were presented.
(Director, Industry Analyst, The NPD Group)
4. 15:00–15:30
6
9
The development of Xseries camera and
Xmount Interchangeable Lens System
10 Development of the spherical image capturing device
“RICOH THETA”
February 14 (Fri) 16:00–16:45
February 14 (Fri) 17:00–17:45
The Fujifilm Xseries has earned a high reputation in
Ricoh Company, Ltd. launched the RICOH THETA from
“Descriptive details and resolution”. The speaker introduced
October 2013. The RICOH THETA is an imaging device
the development of a lens system that exerts the ability of
that encapsulates fully spherical scenes with one shot. The
the X-Trans CMOS sensor (optical low-pass filter - less) to
mechanism and technology used to generate a spherical
achieve “Descriptive details and resolution”, and presented
image was presented, along with an introduction of the
feature of short back focus.
product concept and the market reaction after release.
TETSUYA ORI (FUJIFILM Corporation)
Hirokazu Takenaka (RICOH COMPANY, LTD.)
Discussions led by each speaker
8
9
6.
Events, Seminars, and Exhibitions
Special Event
Video Events for Professionals
Special Exhibition Enhancing Beauty—the World of Art Prints February 13 (Thu) to 16 (Sun) Venue: Inside Exhibition Hall
With primary support from participants
in the new “Photo Print Media Zone,”
we showcased beautiful art prints made
possible only by this industry. At a time
when photographs are increasingly
remaining on computers and cell phones
and being shared on SNS, this exhibition
extolled the virtues of the quintessence of
photographs—printing, holding onto, and
enjoying pictures—and their beauty in line
with this year’s theme.
The Video Area and video-related events were held to comprehensively introduce video solutions, centered on SLR cameras which are in increasing demand,
for professional photographers.
Video Seminar for Professionals Venue: Conference Center 303/304
February 13 (Thu) 13:00–14:50
Lesson in
Using
Japan-France Photo Cultural Exchange LES ZOOMS Special Exhibition February 13 (Thu) to 16 (Sun) Venue: Inside Exhibition Hall
Put on by Salon de la Photo, a photo and
camera event in France, LES ZOOMS is a
photography contest aimed at uncovering
and developing up-and-coming
photographers by having leading photo
magazine editors take a place among the
judges. This event exhibited the works
of two winners from the general voting
division and editor division in 2013, Mr.
Jérôme Blin and Mr. Romain Laurendeau.
Don’t Fear SLR Moviemaking!
Lesson in
Expressing
—SLR Movie Shooting Guide for Still Camera Photographers
I Just Want to Take Some Cool Videos!
—Experiences with Creating Video from a Young Photographer
Katsuwo (Photographer)
SLR movies are widely used in films and TV
commercials, but photographers are having
a hard time achieving results with the same
methods. By focusing on what photographers
excel at, and beginning from still photography for
both equipment and technique, photographers
can move into the world of video without a hitch.
This session invited Hiroshi Shikano, who has
conducted numerous video-related seminars,
to provide an SLR movie shooting guide for still
photographers.
There are tons of photographers who love
movies and want to take a bunch of cool videos.
Regardless of age or career length, they will no
doubt get their chance someday if their passion
focuses on just getting some neat video. Through
this session, Katsuwo, a young photographer
working in both photography and video, talked
about his experience with creating video.
February 14 (Fri) 15:30–17:20
Recommendations from the Photographer Unit
Lesson in
Trends
—Handling Both Photos and Video to Address New Demands in the Web Age
The Front Line for High-Quality Video
—From 4K High-Definition Video to Video Retouching and Working with RAW Video Data
Yasuhiro Yasutomo (Photographer) and
Ryuichi Kataoka (Representative, VONS pictures ) and
Shinya Kojima (Photographer)
Souya Ohsato (Chief CG Designer, VONS pictures)
In the world of the Web and e-books, pictures and video are
equally important visual elements. To address new demand for
those wanting us to take both pictures and video at the same
time, it is much more advantageous for photographers to team
up into a unit instead of one going it alone. Through experiences
discussed by Yasuhiro Yasutomo and Shinya Kojima, whose
video creation unit goes by the name of Videographers Online,
participants learned about a new style of working with video,
with information about topics such as the merits of forming units,
assigning roles when shooting, and matching colors across
multiple cameras.
It has already been five years since professionals
began taking SLR movies with video as beautiful as a
photograph. The world of commercial production now
requires video that exceeds even this level. In this
session, cutting edge image technology experts VONS
pictures focused on the “Front Line for High-Quality
Video” in talking about 4K high-definition imaging, video
retouching, making parts of pictures move like a video
with cinema graphs, using RAW video data that allows
for flexible color adjustment after shooting, and more.
As a weekend-only special event, Photo
Accessory Outlet was organized for CP+
exhibitors in order to promote the sales of
photo accessories.
Yasuhiro Yasutomo
<These events were to be held on February 15 (Sat), but were cancelled>
Special Talk Show
Talk show with Mr. Steve McCurry, who is affiliated with Magnum Photos
and known for his “Afghan Girl” photograph
LES ZOOMS Special Panel Discussion
Along with the two winners from the general voting division and editor division
in LES ZOOMS 2013, photo magazine editors involved in selecting the works
came to Japan. Joined by Mr. Monterosso, himself a judge at the first LES
ZOOMS, the panelists had planned to talk on everything from the history of the
contest to the perspectives of the two photographers and the current state of
the photography industry in France, as seen from various standpoints.
Panelists
Jérôme Blin (Photographer and LES ZOOMS 2013 award winner)
Romain Laurendeau (Photographer and LES ZOOMS 2013 award winner)
Sylvie Hugues (Editor for Réponses Photo photo magazine)
Stéphane Brasca (Editor for de l’air photo magazine)
Jean-Luc Monterosso (Director, Maison Européenne de la Photographie)
Moderator David Michaud (Photographer and Writer)
© Steve McCurry /Magnum Photos
10
Ryuichi Kataoka
Shinya Kojima
Souya Ohsato
Video Area for Professionals
A Visit from Steve McCurry
Cooperator: COMMERCIAL PHOTO
February 13 (Thu) 15:30–17:20
February 14 (Fri) 13:00–14:50
*Cancelled on February 15 (Sat)
Pre-registration required
Hiroshi Shikano (Photographer)
Lesson in
Deploying
Photo Accessory Outlet February 16 (Sun) 10:00–16:00 Venue: Annex Hall F205/206
Free
It has been said for a long time that there would one day
be no border between photography and video, and now a
wide variety of models blurring this line have been released
from manufacturers. Thus, the special Video Area was set
up in the exhibition hall as a trial to introduce all aspects of
the latest video solutions, including DSLR videos, of course,
movie cameras that take advantage of the descriptive
capability of photographic lenses, editing software, and
peripherals to enhance directing.
Cooperator: Light Up Corporation
Mini Seminars
Feb 13 (Thu) 12:00–16:30
12:00–12:30
Yasuhiro Yasutomo
Shinya Kojima
14:00–14:30 Shiro Yoshizawa
16:00–16:30
Yasuhiro Yasutomo
Shinya Kojima
Free
Free seating/First-come, first-serve basis
Feb 14 (Fri) 12:00–16:30
12:00–12:30 Hiroshi Shikano
14:00–14:30 Shiro Yoshizawa
16:00–16:30 Hiroshi Shikano
Feb 13 (Thu) and 14 (Fri) 14:00–14:30
How to Create Videos Using Multiple Cameras
Shiro Yoshizawa (Photographer)
Videos recording ballets, piano concerts, and live performances
are shot using multiple cameras; therefore such works have been
supplied exclusively by video creation service suppliers. However,
if photographers can also shoot videos, imaginably they can take
on more of such requests. This seminar introduced photographers
to the creation of multi-camera videos with as less equipment and
investment as possible.
11
6.
Events, Seminars, and Exhibitions
7.
Publicity
u Coverage by overseas media
Booth/Photo Exhibition
Website (not comprehensive)
(Component & Device Plaza) Feb 13 (Thu) to 16 (Sun) Venue: Inside Exhibition Hall
The “Component & Device Plaza” was set up
as an area exclusively devoted to the field of
manufacturing. In the plaza, we provided simple
and inexpensive basic booths that served as a costeffective B2B area for many relevant companies to
get together for business negotiations.
n USA
Digital Photography Review
n Sri
Sunday Observer
n China
people.com
n USA
Digital Camera Info.com
n China
Lanka
Xinmin
n Pakistan
The News
n USA
TechGlimpse
n China
Hexun
n Pakistan
Pakistan Tribune
n USA
American Photo
n China
Sohu
n Hungary
PIXINFO
n USA
Spansion
n China
Yang Tse
n Philippines
Business Mirror
n USA
SLASH GEAR
n China
PC Online
n France
focus numerique
n India
Better Photography
n China
Newhua
n Vietnam
Tinhte
n Indonesia
detikinet
n China
PCHOME
n Poland
Fotopolis
n Singapore
Straits Times
n China
163
n Switzerland
Foto Intern
n China
ifeng
n Spain
DSLR Magazine
n China
south cn
ticle
ore ar
m
y
n
ma
...and
Professional Photographers of Japan Family Photo Studio
Same-day reservations
Feb 13 (Thu) to 16 (Sun)
tentatively possible
Venue: Inside Exhibition Hall
Free Pre-registration required
“Shashin Koshien”High School Photo Contest &
The Town of Photo: HIGASHIKAWA
Feb 13 (Thu) to 16 (Sun) Venue: Inside Exhibition Hall
Price: ¥1,000 (incl. tax)
This was an exhibition of
excellent work from the
entries to the “Shashin
Koshien,” the annual photo
contest for high school
students.
At this year ’s speciallycreated studio inside the
CP+ venue, it was possible
to have pictures taken of
a quality only possible by
professional photographers
in a studio.
PHOTO X HAIKU
Feb 13 (Thu) to 16 (Sun)
Venue: Inside Exhibition Hall
Japan Camera Industry Institute and JCII Camera Museum Special Exhibition
Cameras and the Times, They Brought Us Unforgettable Moments in Sports
Feb 13 (Thu) to 16 (Sun) Venue: Inside Exhibition Hall
Cooperator:
Shinano Mainichi Shimbun
Sports photographs
have brought us many
unforgettable moments.
This year’s JCII Camera
Museum booth showcased
cameras used to shoot
sporting events and
photographs that captured
sports festivals held half a
century ago in Tokyo, as
well as the social situation
at the time.
This PHOTO X HAIKU
event featured works of
art both old and new that
combine photos and haiku
created by one person.
Yoshitaka Nakatani, familiar
face on TV and elsewhere,
was at the event.
s!
Exhibition for JPS (Japan Professional Photographers Society) Member Works
The World of Professionals—Works from JPS Members
Feb 13 (Thu) to 16 (Sun) Venue: Minato Mirai Gallery
The Japan Professional Photographers Society (JPS)
is the largest organization (about 1,700 members) of
professional photographers in Japan, and its members
are working actively in various fields. This event focused
on the members’ specialties on exhibiting five-piece
photographic images, which were created making full use
of their professional expression and techniques. Visitors
enjoyed “The World of Professionals” under one roof.
12
Photo on the right shot by Motokazu Kidani
13
8.
Promotional Activities
◆Official website
uSchedule of promotional activities
■ Explanatory
exhibitors
meeting for recruiting
Date: June 20 (Thu), 2013
Venue: Conference Hall, JA Kyosai Building
Content: Event overview, exhibition information,
explanation of the theme, etc.
■ Joint press conference of CP+2014
and PHOTO YOKOHAMA 2014
Date: November 20 (Wed), 2013
Venue: Conference Hall, JA Kyosai Building
Content: Overview of the projects, explanation on
collaborative events with PHOTO YOKOHAMA,
and photo session
■ Accommodating the press during
the event period
Dates: February 13 (Thu) to 16 (Sun), 2014
Content: Operation of a press room, delivery of
exhibitors’ press releases, transmission of World
Premiere information, etc.
<Provided in Japanese, English, and Chinese>
Google Analytics—Breakdown of unique users by date
Cumulative unique users during the period:
2014/2/28
404,890
2014/2/27
2014/2/26
2014/2/25
2014/2/24
2014/2/23
2014/2/22
2014/2/21
■ Explanatory meeting with
exhibitors and booth lot allocation
lottery
Date: October 23 (Web), 2013
Venue: Conference Hall, JA Kyosai Building
Content: Event overview, exhibition information,
booth lot allocation lottery, etc.
■ Press releases (English version)
Dates: June 21 (Fri), December 10 (Tue), 2013,
and January 27 (Mon), 2014
Content: Event overview, new information, etc.
■ Follow-up activities
Date: February 17 (Mon), 2014–
Content: Responses to various inquiries
2014/2/20
2014/2/19
2014/2/18
2014/2/17
23953
2014/2/16
2014/2/15
24384
2014/2/14
2014/2/13
2014/2/12
36564
30940
Top page
2014/2/11
2014/2/10
2014/2/9
■ Press presentation outside Japan
(Salon de la Photo)
Dates: November 11 (Mon), 2013
Venue: Paris, France
Content: Event overview
2014/2/8
■ Press recruitment activities
2014/2/7
2014/2/6
Date: As required, starting from early January
2014
Content: Various activities to attract media such
as TV, radio, and newspapers, to cover the event
2014/2/5
2014/2/4
2014/2/3
2014/2/2
2014/2/1
2014/1/31
Banners
Camera & Imaging Products Association (CIPA),
PA C I F I C O Y O K O H A M A , Yo k o h a m a M u s e u m
of Art, ONAEBA, PHOTO YOKOHAMA 2014,
OPENSHOW, PHOTOGRAPHERS SUMMIT, ODG
(Optics Design Group of the Optical Society of
Japan (The Japan Society of Applied Physics)),
photokina, PMA@CES, Salon de la Photo
2014/1/30
2014/1/29
2014/1/28
2014/1/27
2014/1/26
2014/1/25
uPR tools and other materials for exhibitors and visitors
2014/1/24
2014/1/23
2014/1/22
<Distributed tools>
●B1 size poster, ●B3 size poster, ●Brochure (Japanese and English versions), ●A4 size ad flyer, ●Brochure to announce the video seminars and the video area for professional
photographers, ●General invitation (printed in both Japanese and English), ●Premiere invitation (printed in both Japanese and English), ●Brochure for distribution at the venue (Japanese
version as well as an English and Chinese version)
2014/1/21
2014/1/20
Google Analytics—Sessions by country/region
2014/1/19
2014/1/18
County/Region
2014/1/17
2014/1/16
2014/1/14
2014/1/13
2014/1/12
2014/1/11
2014/1/10
2014
365,685
USA
5,079
8,291
Germany
2,646
3,175
―
3,172
Hong Kong
1,813
1,970
UK
1,475
1,865
Taiwan
1,690
1,855
France
1,422
1,773
Canada
1,151
1,536
Other
12,936
15,568
368,409
404,890
China
2014/1/9
2014/1/8
2014/1/7
2014/1/6
2014/1/5
2014/1/4
2014/1/3
2014/1/2
2014/1/1
2013/12/31
2013/12/30
2013/12/29
2013/12/28
2013/12/27
2013/12/26
2013/12/25
2013/12/24
2013/12/23
2013/12/22
Brochure (Japanese and English versions)
2013
340,197
Japan
2014/1/15
2013/12/21
2013/12/20
2013/12/19
2013/12/18
2013/12/17
2013/12/16
0
5000
10000
15000
20000
25000
30000
35000
40000
*Data was collected for the period
between December 16, 2013
and February 28, 2014.
*The expression “unique users”
indicates how many people
visited the website, not how
many sessions were conducted.
No matter how many times a
person visits a website, the
unique user count remains 1.
*Because they are obtained by
different calculation methods,
the total sum of unique users by
date and the cumulative number
of unique users do not agree.
Total
Brochure for distribution at the venue (Japanese
version as well as an English and Chinese
version)
B1 size poster
14
15
9.
Results of the Visitors Questionnaire Survey
*The survey was conducted by questionnaire after CP +2014 and included visitors who pre-registered via the official website and people who
actually visited the show (number of respondents: 5,000).
*The results for Q2 and Q3 are compiled based on the registered data of those who pre-registered (number of pre-registered users: 58,059).
Q
1
Q
What is your gender?
2
Female
18%
13,232
4,000
0
Female ratio
196
50.5%
49.5%
0–12 years
622
32.5%
67.5%
13–18 years
Q
8
Do you want to visit next year’s CP +?
Not very much
2%
Satisfied
28%
10,419
Not great,
but good enough
61%
11.7%
7,390
84.1%
32.4%
Male
82%
Not at all 1%
15.9%
23.8%
8,000
Was the purpose of your visit satisfied?
Male ratio
16,660
12,000
7
Not very
well 10%
What is your age group?
(visitors)
16,000
Q
6,316
10.1%
76.2%
88.3%
67.6%
89.9%
3,224
8.2%
Yes, I do.
34%
Desperately!
64%
About
98% of
the respondents
wanted to visit
next year’s event.
91.8%
19–29 years
30–39 years
40–49 years
50–59 years
60–69 years 70 years and over
Q
9
What do you expect of future CP + events? Let us know your candid opinions.
■ About exhibition booth operations
Q
Q
3
Q
Where do you live?
4
With whom did you come to the venue?
(%)
5
Kanagawa Prefecture
41%
Tokyo Metropolis
34%
Saitama Prefecture
8%
70
67%
60
50
Chiba Prefecture
6%
Ibaraki Prefecture
1%
Shizuoka Prefecture
1%
Aichi Prefecture
1%
30
Tochigi Prefecture
1%
20
Osaka Prefecture
1%
Nagano Prefecture
1%
Gunma Prefecture
1%
Other
4%
40
15%
10%
10
0
Tell us your opinion about
CP +2014.
Q
6
Alone
Family
6%
Friends
Boss or colleagues
from work
1%
Client/customer
Other
What did you think of CP +2014’s World
Premieres?
Not so
satisfactory
14%
Good
52%
1%
Completely
unsatisfactory
1%
Not so good
4%
Very good
44%
Satisfactory
67%
About
16
• I want to bring the digital photo data from new products home, in order to look at it afterward. (Male, 20s)
• I wasn’t able to actually touch new products, as so many people were waiting in line. It would be helpful if the manufacturers could increase the number of products on exhibit. (Male, 40s)
• It would have been nice to have more space to try out cameras and lenses, along with brief lectures on how to shoot what I want using those lenses and cameras. (Male, 50s)
• I would like to see the overall enhancement of the exhibition, such as improvements in layout and display, considering the flow of people in the hall. (Female, 40s)
• It may be better if cameras released in the past were also exhibited. (Male, 40s)
• It seemed to me that the venue of the seminars was a little too small. I spent too much time waiting in line and could not attend very many seminars over the course of a day. I would hope for more seminars where you can
register beforehand, thus allowing you to visit many seminars more efficiently. (Male, 50s)
• I could tour the entire event without too much problem because the time for the event was extended to 6 p.m. I wish that the Photo Accessory Outlet could be held on Friday, too. (Female, 30s)
• I hope that the event could focus on not only seeing products, but also for actually touching them and checking them out up close. (Male, 30s)
• I am interested in components and technologies. In addition to complete products, I would like to see a lot more exhibitions for such, including lenses, sensors, displays, shutters, and technologies. (Male, 40s)
• I think it would be very interesting if there were some campaigns that included product giveaways. Or, holding polls in which visitors vote for what they liked the most in various categories, such as DSLRs and tripods, could
be a fun way to provide users with information on popular models! (Male, 30s)
• Exhibitors should provide their staff with more expertise. I was disappointed when I heard many replies of, “I don’t know,” to my questions. (Female, 30s)
• Exhibitors should provide staff that can provide more detailed explanations, including comparisons with competitors. I was disappointed when I asked one of them something and then heard “I don’t know.” (Male, 40s)
• This year, I felt that the event was more open and fun compared to last year. I would like to see more events and photo contests, that even beginners and amateur photographers can enjoy. (Female, 20s)
• I liked the fact that users could test the exhibited cameras using their own SD cards. It was so interesting for me to test cameras that I have little chance to use. Other manufacturers should provide such a service. (Male, 50s)
• My motivation for visiting CP+ is to see new technologies and new products. I would expect that exhibitors make further efforts for this in the future. (Male, 60s)
• I thought that many of the exhibitors’ staff members were simply salespersons. They were so kind in explaining their new products, but were a little weak in their technical explanations. (Male, 40s)
• The event should use a larger hall, somewhere that exhibitors could be set up larger booths. Product categories should be shown more clearly. (Male, 50s)
• I think that some space for consulting about the entire product line—not only the new products—of each manufacturer would be cool. (Male, 30s)
• Exhibitors should show photographs as the results of using their products, in order to make their exhibition more convincing. The users’ objectives are photographs. Exhibitions showing none of such objectives do not lead
users to choose their hardware. (Male, 50s)
• I could not understand some seminars at the booths. It would be clearer for visitors if there was some announcement on classifications, such as “For beginners,” “For intermediate users,” and “For advanced users.” Some
manufacturers were giving seminars on similar subjects, and it would be more convenient for us if such seminars are categorized to avoid overlaps. (Male, 20s)
96% of the
respondents were satisfied.
Highly
satisfactory
18%
■ About exhibition subjects and content
• I want this exhibition to put forward more suggestions on creating things and other matters using cameras. They should develop topics involving both the creation of things and the creation of things and other matters.” I
expect that this event will become a place for both manufacturers and users to discover new values through each other. (Male, 40s)
• I would like to see exhibitions by companies that may not even be camera manufacturers, as they might be able to suggest new uses/functions for cameras that others may not consider. (Male, 20s)
• I would like to see more seminars on image processing. (Male, 60s)
• It would be fun if more of the latest product information could be presented at this event. (Male, 40s)
• I would like to see more exhibitions on video. It also would be great if more studio and outdoor shooting-related equipment are exhibited. (Male, 20s)
• The camera is one of the few advantages left for Japan among the precision instrument/electronics industries. I hope that Japanese industry can keep demonstrating its strength to the world. (Male, 50s)
• It would be interesting if there was a theme that could help enhance the position of still cameras in the field of video. (Male, 40s)
• I enjoyed some hand-on events and booths for free-of-charge photo printing and shooting. I would like to see many services involving printing on high-grade paper and panels, which we cannot use so frequently, and to see
photos shot by professional photographers. (Female, 30s)
• I would like to see more products that show or store photos, such as photo books, mounts, and albums. (Female, 40s)
• It seems to me that this event has become just a place to show off new products and shoot photos. I would like them to push something that only CP+ can do. (Male, 40s)
• Compared with last year, I could feel a tendency toward digital photography this year. I would hope that all exhibitors could provide information on such macroscopic themes. (Male, 50s)
• I see many Japanese high-tech manufacturers at CP+. I want CP+ to become more of an international event, like the Tokyo Motor Show, which could inform the world on the many new World Premiere products and state-ofthe-art technologies. (Male, 50s)
• I want the event to become a place where one can obtain information on newer imaging equipment and where we could have more opportunity to see and touch some devices that cannot yet be seen in the market. (Male, 40s)
• I feel that CP+ will continue to be an event that delivers the fun of photography, however I would like to see more information for professionals and advanced amateurs. I would be happy if there was a place or booth that sold
books on cameras from various publishers, regardless of whether they are specialized in photography or not. (Male, 50s)
■ About measures to satisfy beginners and female visitors
• I would like to see more seminars for women and seminars by female photographers. I hope for seminars and workshops under the theme of indoor shooting, such as that for cuisine, flowers, and sweets. (Female, 20s)
• Cameras are one area where Japan leads the technological pack. I would like to see events at CP+ that would allow women who are not good with technology feel more at home. (Female, 40s)
• The exhibition of apps and services related to photos and videos taken using smartphones would be fun. This should appeal more to young women. (Female, 30s)
• In addition to exhibitions by the respective manufacturers, some categorized areas based on the attributes of visitors such as “young female photographers” may be helpful if they are put up around the hall. (Female, 30s)
• The booths are filled with men to an excessive degree. This is uncomfortable for women. I would be happy if there is some place to show not only cameras but also accessories for women. (Female, 20s)
• I think it is more interesting if we can feel links between cameras and other things. I want the exhibitions to be enjoyable for people who are not camera fans. (Male, 30s)
• I would like to see more seats at the events. Often times, women cannot see anything when men sit down in front of them. The organizer should provide women-only areas and, of course, men-only areas for events, in an
equal way. (Female, 30s)
• I wish that the event was more friendly to beginners. There are too many technical terms! (Male, 50s)
• Generally, I was able to enjoy the event, and I want to visit again next year. I saw many families at the hall, which made me feel warm when they are around. (Female, 20s)
■ About cultural aspects
• In addition to seminars on devices and equipment, I would like to see seminars that present the photo culture (history of photography as art). (Male, 50s)
• I feel that CP+ is an exhibition that can show the tendencies and mentalities of an entire industry, which may create a future photo culture. (Male, 40s)
• I expect seminars and exhibitions by photographers who are actively working to make positive changes to society through the power of photography. (Male, 20s)
• I want to see more cooperation with PHOTO YOKOHAMA, like that one with the Yokohama Museum of Art of last year. (Male, 30s)
• I would like to see a place where one can read academic articles on photography, cameras, and imaging techniques. (Male, 50s)
• I would like to see an exhibition that presents the current state of cameras and photography. The special exhibition by JCII Camera Museum on the Olympic Games was so interesting. Last year’s exhibition for the Camera
Grand Prix prize-winning cameras was also very good, as it showed me the development of the technology of photography. (Male, 60s)
17
10.
Site Map
1F
Video Area for
Professionals
The Video Area for Professionals, which had been set up
in CP + 2013 and which was well accepted, was fur ther
e n h a n c e d t h i s ye a r. A t o t a l o f 1 6 v i d e o e q u i p m e n t
manufacturers exhibited their products, ranging from the
most practicable to the most dreamful and
much-talked-about, in order to provide a place to show the
latest comprehensive video solutions.
Video Area for
Professionals
Component &
Device Plaza
CANON INC. /
CANON MARKETING JAPAN INC.
FUJIFILM
Corporation
NIKON IMAGING JAPAN INC.
Panasonic
Corporation
RICOH IMAGING
COMPANY, LTD.
NIKON
IMAGING
JAPAN INC.
SIRUI (tokiwasyashinyouhin)
NEC Display
Solutions, Ltd.
GARIZ(K-Company)
MARUMI
OPTICAL
CO.,LTD.
Kenko Tokina
Co., Ltd./
SLIK
CORPORATION
Markins/
Trinple Co.,Ltd.
Nissin
Japan Ltd.
Toyo Living Co., Ltd.
THE BAMBI
INC.
OCTAVUS
VANGUARD
ETSUMI CO., LTD.
Velbon Corporation
Carl Zeiss Co., Ltd./
COSINA CO.,Ltd.
Manfrotto
Distribution KK
SHANGHAI
TRANSVISION
PHTOGRAPHIC
EQUIPMENT
CO.,LTD
ASANUMA &
CO,LTD
Special photo
exhibit by organizer
SanDisk Limited
Wacom
Co., Ltd.
Photo Print Media Zone
JAPAN HOBBY TOOL Co., Ltd
GoWing
BLACK
RAPID
TOMY TEC CO.,LTD (BORG)
SIGHTRON
JAPAN INC.
CompactFlash
Association
REC-MOUNTS
Kowa
Company.
Ltd.
Telescope Zone
KYORITSU
JAPAN TELESCOPE MANUFACTURERS ASSOCIATION (JTMA)
ELECTRIC CO.,LTD.
iColor
Professional
Research Institute of
Systems Planning, Inc. Equipment Zone
Kenko
Tokina
Co., Ltd.
Profoto K.K.
DNP Fotolusio Co.,Ltd.
X-Rite
Pictorico Co.,Ltd.
BLaKPIXEL
Kenko Professional
NAGATOMO
YAMATO SYSTEM
Imaging Co., Ltd.
co.,LTD.
DEVELOPMENT CO.,LTD.
Western Digital Japan Ltd.
Agai Trading Corporation−broncolor× hasselblad−
JCII
Camera
Museum
HAKUBA
PHOTO
INDUSTRY
CO.,LTD.
EPSON
Sony Corporation /
Sony Marketing (Japan) Inc.
OLYMPUS IMAGING CORP.
Organizer Zone
SIGMA
CORPORATION
CASIO COMPUTER
CO., LTD.
Light Up Corporation
Digital-hobby
nac Image Technology Inc.
Gin-Ichi Corporation
NEP inc.
Grass Valley K.K.
Seika Digital Image CORPORATION
HEIWA SEIKI KOGYO CO.,LTD.
TechnicalFarm
IDeomotor Robotics
Technohouse Inc.
intec-s.
VIDEO Service CO.,LTD.
“Shashin Koshien”
Yokohama
(PHOTO
YOKOHAMA)
Area
High School Photo Contest &
The Town of Photo: HIGASHIK AWA
Distinguished works were on display from
the Shashin Koshien Japanese national
high school student photographer contest
held every year in Higashikawa, a town
famous for photography.
Impress Japan Corporation
DEMPA PUBLICATIONS INC
LPL Co., Ltd
TERADERIM
Mascotte Industrial
Associates (Hong Kong) Ltd
Japan Broadcast Solutions,Inc
Blackmagicdesign
Vixen
Co., Ltd.
DJI Co,.Ltd
GIZMON
Tokuyama
Corporation
TOLIHAN CORP.
BENQ Japan Co., Ltd.
Hasselblad
Japan
Ichikawa soft laboratory Co., Ltd.
ImageVISION Co. Ltd,.
Awagami Factory
IMA Magazine (Amana Holdings)
Maruman Corporation/CANSON
Pashadelic LLC Ambivalent Inc.
ILFORD/Hahnemuhle (JetGraph Co., Ltd.)
Asukanet
Co.,Ltd.
SD Association
GoPro NIPPON
Photo Accessory Zone
TOAST
TECHNOLOGY
EIZO
Corporation
RED DIGITAL
JAPAN KK
ADTECHNO Inc.
Tamron Co., Ltd.
Kanagawa
Municipal
Area
Japan Optomechatronics Association/
Optical Society of Japan (The Japan Society of Applied Physics)/
The Society of Photography and Imaging of Japan
Japan Photo
and Video
Accessory
Association
Family Photo Studio
It was possible to have pictures taken of a
quality only possible by professional
photographers in a studio.
Exit
Exit
Entrance
To Annex Hall for ONAEBA and Photo
Accessory Outlet (Saturday and Sunday only).
To Conference Center for
seminars and events
Reception Desk
2F
2F
New art combining photos/videos and haiku!
PHOTO X HAIKU
Feb 16 (Sun) 13:00–15:30
Photographer Yoshitaka Nakatani
<Cancelled>
Feb 15 (Sat) 13:00–15:30
Photographer Yoshitaka
Nakatani/Haiku poet Toshiki Bojo
LES ZOOMS Special Exhibition
Wor ks from two Grand Pr ix winners at
France’ s up-and-coming LES ZOOMS photo
contest were on display.
Component & Device Plaza
C-06
C-07
C-08
C-05
C-09
C-04
C-03
C-02
18
C-01
C-01
TSUBOSAKA ELECTRIC CO.,LTD.
C-02
Analog Devices / TecStar Company
C-03
YOSHIMI CAMERA Co., LTD.
C-04
Kohzu Precision Co., Ltd.
C-05
SHENZHEN HEMTOM MODEL
TECHNOLOGY CO.,LTD
C-06
FIT Corporation / HIKI OPTICS. Co.,Ltd.
C-07
FUJITSU SEMICONDUCTOR LIMITED
C-08
SEIKO PRECISION INC.
C-09
Texas Instruments Japan
Enhancing Beauty
—the World of Art Prints
Saturday and Sunday only
South exit
plaza
2F
Photo Accessory
Outlet
With help from Photo Print Media Zone
exhibitors, this area featured art prints that
showed the current state of more beautiful
photographic expression.
JCII Camera Museum
Cameras and the Times
They Brought Us Unforgettable
Moments in Sports
This year’s JCII Camera Museum booth
showcased cameras used to shoot sporting
events and photographs that captured sports
festivals held half a century ago in Tokyo, as
well as the social situation at the time.
National
Convention
Hall of
Yokohama
1F
ONAEBA
Space
Exhibition Hall
Annex
Hall
Plaza
2F
Minato Mirai
Gallery
2F Concourse
Exhibition for JPS (Japan Professional Photographers Society) Member Works
Conference
Center
Venue for various
seminars and events
The World of Professionals
—Works from JPS Members
19
CP+2014 Report
Published: March 20, 2014
Edited and issued by CP+ Operating Committee
Contact for inquiries: CP+ Division
1-32-5, Honjo, Sumida-ku, Tokyo 130-0004
Tel: +81-3-6741-4015
Reproduction or republication of all or part of this document is expressly prohibited, unless CP+ Division has expressly granted its prior written consent.