COMPANY PROFILE | ASCENDUM ASCENDUM | COMPANY

Transcription

COMPANY PROFILE | ASCENDUM
COMPANY
PROFILE
ASCENDUM | COMPANY PROFILE
ASCENDUM
01 WHO WE ARE
02 WHERE WE ARE
03 ORGANISATIONAL STRUCTURE
04 GROWTH FORMULA
05 CULTURE
Ascendum Group’s vision for the future
inspires us daily to find the best solutions,
open up new paths, attain goals, overcome
challenges. The future relies on expansion,
knowledge and the desire for new conquests.
BREAKING
NEW GROUND
FOR OVER
50 YEARS
GROUP
Every day, we take another step along that
path. A journey that has driven us from the
beginning and continues to drive us towards
a future with more growth.
We share with you part of that journey, and
want you to tag along with us always. It is the
passion to go further that makes us pioneers.
PRESENT IN 14 GEOGRAPHIES
PORTUGAL, SPAIN, U.S.A, TURKEY, MEXICO
AUSTRIA, HUNGARY, CZECH REPUBLIC
SLOVAKIA, ROMANIA, CROATIA, SLOVENIA
BOSNIA HERZEGOVINA AND MOLDAVIA
GROUP
ONE OF THE WORLD’S
LARGEST SUPPLIERS OF
VOLVO CONSTRUCTION
EQUIPMENT AND
INFRASTRUCTURE.
España
U.S.A.
Turk
“WE SHOULD
ALWAYS
FOLLOW
THE PATH
THAT LEADS
UPWARDS.”
PLATO,
GREEK PHILOSOPHER
WHO WE ARE | ASCENDUM
WHO
WE ARE
Founded in 1959, the ASCENDUM Group is a
Portuguese group with global reach and one
of the largest global suppliers of industrial
equipment for construction and infrastructure.
With operations in Portugal, Spain, the U.S.A., Turkey, Mexico,
Austria, Hungary, Czech Republic, Slovakia, Romania, Croatia,
Slovenia, Bosnia Herzegovina and Moldavia the Group is active in
four major lines of business: Industrial Machinery and Equipment,
Infrastructure Equipment, Trucks and Cars. Overall, the ASCENDUM
Group supports industries ranging from construction and public
works to mining, manufacturing, freight and automotive sales.
VISION
To be one of the biggest worldwide global solutions provider of
infrastructures and construction equipment.
ENT
ST
RU
CT
IO
UC
TR
AS
EN
T
Light passenger
vehicles,
commercial
vehicles.
PM
Airports,
Ports,
Railroads.
Public works,
Construction,
Mine exploration,
Recycling,
Forestry Activities,
Infrastructure,
Load handling.
UI
INFR
CON
EQ
TU
E
EQ
PM
UI
VOLVO
SENNEBOGEN
CHICAGO PNEUMATIC
SANDVIK
YALE
N
R
TLD
KONE CRANE
SOLARIS
ZEPHIR
MANTSINEN
High-end,
Mid-range,
Low-end.
CK
RS
S
CA
TR
VOLVO
LAND ROVER
JAGUAR
MAZDA
MITSUBISHI
U
VOLVO
MITSUBISHI
Sales
Rental
Portugal
construction and
infrastructure
equipment
Trucks
Spain
construction and
infrastructure
equipment
USA
construction and
infrastructure
equipment
Turkey
Cars
construction and
infrastructure
equipment
Mexico
Besides the Groups geographical location, businesses also extend
throughout the value chain in line with the 5 business lines, which
include Imports, Sales, Rental, After-sales and Used-Equipment
Sales.
Imports
construction and
infrastructure
equipment
Africa** central
europe*
INTEGRATION
THROUGHOUT
THE VALUE
CHAIN
construction and
infrastructure
equipment
Construction
Equipment
* Austria, Hungary, Czech Republic, Slovakia, Romania, Croatia, Slovenia, Bosnia Herzegovina, Moldavia
** After-Market
After-sales
Used-equipment sales
DECISIVE
STEPS
TOWARDS
GROWTH
1964 – Coimbra, Visit from the Presidente of AB Volvo Gunnar Engellau
Ernesto G. Vieira, Carlos Vieira, Gunnar Engellau, Luís Óscar Jervell, Ernesto Rodrigues Vieira - Founder, João de Freitas
It was founded in 1959, when ASC - Auto Sueco
Coimbra was established as a Volvo car and
truck dealer in six districts of central Portugal.
With operations starting in 1959, the Group undertook a number
of decisive steps towards growth, being nowadays one of the
most important Volvo Construction Equipment independent
dealers worldwide.
1st Volvo Construction Machine in Portugal
Ernesto rodrigues vieira, founder of the ascendum group with
gunar engellau, President Of AB volvo. coimbra, portugal - 1968
Since then, it has confirmed its place as a
benchmark company in the sectors where it
operates, supplying equipment, rental, and
services for: Construction, the Processing and
Extractive Industries, Mining, Forestry, and
Recycling, as well as Equipment for Airports,
Ports, and Railroads.
Over the last 50 years, the Ascendum Group
has expanded its product portfolio and gone
international, first to Spain, then the U.S.,
Turkey, Mexico, Austria, Hungary, Czech
Republic, Slovakia, Romania, Croatia, Slovenia,
Bosnia Herzegovina, Moldavia and now
employs over 1,350 people.
MAIN HISTORIC
MILESTONES
Founding of AUTO-SUECO COIMBRA and Expansion in Portugal
1959 - Incorporation
of ASC – Volvo Car
and Truck dealer in
six districts of central
Portugal.
1970 - Invitation
from Volvo to import
and distribute Volvo
Construction Equipment
in Portugal.
1981 - Opening of new
branches in Portugal:
Albergaria-a-Velha,
Viseu and Castelo
Branco.
Construcción España,
SA (VMCE) from Volvo
for the importing and
distribution of VCE
products in Spain.
2001 - Start of
Machinery and
Equipment rental
business – Volrent
2004 - International
Growth - USA
Acquisition of Volvo
operations in five U.S.
states (North Carolina,
Georgia, South
Carolina, Alabama,
and Tennessee).
Incorporation of the
new company: ASC
USA, Inc.
2009 - Diversification
of traditional businesses
through the acquisition
of Tractorrastos - aftermarket business.
Founding of the Holding Company and Synergies
1990 - Auto-Sueco
Coimbra receives award
as best company in the
Portuguese automotive
sector.
Start of Diversification and Internationalization
Growth - Spain
1st stage of
internationalization:
acquisition of
Volmaquinaria de
Consolidation of Diversification and Internationalization
Growth - Turkey
Otomotiv Turk from
Volvo for the importing
and distribution of VCE
products in Turkey.
Diversification
of businesses
- Infrastructure
Equipment
Acquisition of Air-Rail
in Spain - equipment
solutions for airports,
ports, and railroads.
• Incorporation of AirRail Portugal.
2012 - Restructuring.
Group Holding Company
founded. Conversion
into Joint Stock
Company (JSC).
Creation of the new brand: ASCENDUM
2003 - Diversification
of businesses - Entry
into the multibrand
automotive business,
combining Volvo with
the Land Rover, Jaguar,
Mitsubishi, and Mazda
brands.
2013 - Acquisition of
distribuition of Volvo
in North Dakota, United
States.
• International
Growth - Central Europe
operations in 9 countries
of Central Europe
(Austria, Hungary,
Czech Republic,
Slovakia, Romania,
Croatia, Slovenia,
Bosnia Herzegovina,
Moldavia)
• International
Growth - Mexico
Start of a new business
from scratch being
Ascendum the sole
distributor of VCE
equipment through
Mexico
THE
ASCENDUM
BRAND
The ASCENDUM brand reflects the continuity
of the name by keeping the ASC initials, and
integrates the sense of aspiration that has
been part of our character since our founding,
as well as an unyielding desire to go higher
and further, and to achieve the level of service
in which we believe.
GROUP
Portugal
Portugal
Veículos
Máquinas
Rental
España
España
Maquinaria
U.S.A.
Machinenery
U.S.A.
Türkiye
Makina
México
Turk
Maquinaria México
Central Europe Group
Baumaschinen Österreich
Stavebni stroje Czech s.r.o.
Stavebne stroje Slovensko s.r.o.
Épitögépek Hungária Kereskedelmi Kft.
Portugal
Machinery s.r.l
gradevinski strojevi Hrvatska d.o.o.
WHERE WE ARE | ASCENDUM
WHERE
WE ARE
ASCENDUM Group operations are located in
Portugal, Spain, 5 American States (North
Carolina, South Carolina, Georgia, Tennessee
and North Dakota), Turkey, Mexico, Austria,
Hungary, Czech Republic, Slovakia, Romania,
Croatia, Slovenia, Bosnia Herzegovina and
Moldavia.
GEOGRAPHIC
COVERAGE
The Ascendum Group is in a state of constant expansion. It
operates in Portugal, its country of origin, as well as Spain,
the United States, Turkey, Mexico, Austria, Hungary, Czech
Republic, Slovakia, Romania, Croatia, Slovenia, Bosnia
Herzegovina and Moldavia, and also has an indirect presence
in other parts of the world through its “follow the customer”
policy, that is to say, wherever the customer is, Ascendum will
be there to care and assist them and ensure the continuity of their
business.
Porto
Viseu
Albergaria
Coimbra
PORTUGAL
Leiria
Castelo
Branco
S. João da Talha
Sacavém
Lisboa
Faro
Business areas:
Construction and Infrastructure
equipment,cars and trucks
Employees: 369
Branches: 10
Oviedo
Bilbao
Vitoria
Burgos
Pontevedra
Pamplona
Barcelona
Valladolid
SPAIN
Zaragoza
Guadalajara
Mallorca
Madrid
Valencia
(Since 1999)
Murcia
Sevilha
Volmaquinaria
Dealers
Business areas:
Construction and Infrastructure equipment
Employees: 142
Branches: 8
Dealers: 7
Granada
Canarias
North
Dakota
USA
(Since 2004)
North and South Carolina, Georgia, Tennessee, North Dakota
Business areas:
Employees: 173
Branches: 16
Tennessee
North
Carolina
South
Carolina
Georgia
TURKEY
(Since 2010)
Istanbul
Ankara
Esmak
Akça
Ceylan
Artesa
Ascendum Makina
Dealers
Business areas:
Employees: 167
Branches: 3
Dealers: 5
Ekbiç
MEXICO
(Since 2012)
MONTERREY
SAN LUIS POTOSÍ
GUADALAJARA
VERA CRUZ
MÉXICO
Business areas:
Employees: 94
Branches: 5 (14 until 2014)
CENTRAL
EUROPE
(Since 2013)
Austria, Hungary, Czech Republic, Slovakia, Romania, Croatia,
Slovenia, Bosnia Herzegovina, Moldavia
Business areas:
Employees: 279
Branches: 33
Praga
Czech Republic
Slovakia
Bratislava
Salzburg
Austria
Moldavia
Budapest
Chisniau
Hungary
Lubljana
Slovenia
Zagreb
Croatia
Bosnia
Herzegovinia
Sarajevo
Romania
Bucharest
FOLLOW THE
COSTUMER
CONCEPT
Due to its expertise, Ascendum also serves its large customer
base in Europe and Africa with the “follow the costumer”
business solution.
“Follow the costumer” is a a customer support service geared
towards large companies as well as mid-sized contractors that
have their fleet working in countries where equipment is not
always available and they can’t find any kind of support service
for their fleet and parts.
Ascendum provides teams of experts with the capacity and knowhow to care and assist service and parts wherever the machines
are, namely Venezuela, Brazil, different African countries such as
Republic of Congo, Guinea, Cameroon, etc.
ORGANISATIONAL STRUCTURE | ASCENDUM
The Board of Directors of the ASCENDUM Group is composed
of 10 members - 5 executive members and 5 non-executive
members. At a second level, a CEO is responsible for each
geographic platform.
BOARD OF DIRECTORS
ORGANISATIONAL
Non-executive Board Members
Ernesto G. Vieira - Chairman
Carlos Vieira
Tomás Jervell
José Leite Faria
Paulo Jervell
STRUCTURE
Executive BoardExecutivos
Members
Administradores
Ricardo Mieiro
Mieiro -- Presidente
President EB
Ricardo
CE
Angela Vieira
Vieira
Angela
João Mieiro
Mieiro
João
Paulo Mieiro
Mieiro
Paulo
Rui Faustino
Faustino
Rui
Sounding Board
Brad Stimmel
José L. Mendes
Juan A. Zurera
Mahir Hocaoglu
Marco Liz
Thomas Schmitz
PORTUGAL
SPAIN
USA
TURKEY
MEXICO
CENTRAL
EUROPE**
Rui Faustino - CEO
• Angela Vieira
Ernesto S. Vieira
Paulo Mieiro
Rui Miranda
Juan A Zurera - CEO
• Ricardo Mieiro
João Mieiro
Ernesto S. Vieira
Paulo Mieiro
João Jervell
Brad Stimmel - CEO
• Ricardo Mieiro
João Mieiro
Paulo Mieiro
José Leite Faria
Mahir Hocaoglu - CEO
• João Mieiro
Angela Vieira
Rui Faustino
Francisco Ramos
Marco Liz - CEO
• João Mieiro
Nuno Colaço
Thomas Schmitz - CEO
• Paulo Mieiro
Angela Vieira
Mahir Hocaoglu
N.N.
• Chairman
** Austria, Hungary, Czech Republic, Slovakia, Romania, Croatia, Slovenia, Bosnia Herzegovina, Moldavia
ORGANISATIONAL STRUCTURE | ASCENDUM
WHERE WE ARE
Corporate Center
Portugal
Spain*
USA
• Lisboa
• Porto
• Castelo Branco
• Viseu
• Alverca
• Albergaria
• Sacavém
• Coimbra
• Lisboa
• Leiria
• Faro
• Madrid
• Valladolid
• Barcelona
• Guadalajara
• Pontevedra
• Granada
• North Carolina
• Tennessee
• South Carolina
• North Dakota
BRANCHES
EMPLOYEES
1
16
10
369
17
142
16
173
8
167
5
94
33
279
7
114
97
1354
• Georgia
• Istanbul
Turkey*
• Oranli
• Ankara
Mexico
• Mexico City
• San Luis Potosi
• Vera Cruz
• Monterrey
• Guadalajara
Central
Europe*
• Austria
• Croatia
• Hungary
• Slovenia
• Czech Republic
• Boznia Herzgovina
• Slovakia
• Moldavia
• Romania
Glomak
TOTAL
*Sub-dealers included
• Portugal
• Angola
• Spain
• Mozambique
GROWTH FORMULA | ASCENDUM
GROWTH
FORMULA
The strong partnership with Volvo
Construction Equipment has resulted from
the excellent performance obtained by
ASCENDUM in this activity, in line with the
market’s best practices.
TURNOVER
EVOLUTION
SPAIN
USA
TURKEY
MEXICO
TURNOVER
BREAKDOWN
PER GEOGRAPHIC PLATFORM
CENTRAL
EUROPE*
Thousands of euros
94
282
487
538
530
377
248
351
488
500
630
Glomak
800
37M€
900,000
+27%
6%
70M€
Spain
Central Europe
800,000
Glomak
Portugal
46M€
112M€
Portugal
11%
Spain
Central Europe
7%
17%
700,000
600,000
+73%
500,000
-32%
USA
Mexico 35M€
+3%
119M€
USA
Mexico 5%
18%
+40%
400,000
Turkey
235M€
+20%
300,000
200,000
Budget 2013
100,000
0
1998
2004
2005
2006
2007
2008
2009
2010
* Austria, Hungary, Czech Republic, Slovakia, Romania, Croatia, Slovenia, Bosnia Herzegovina, Moldavia
2011
2012
2013E
2014E
Turkey
36%
Ascendum has successfully exported its growth formula to the
Spanish, North-American and Turkish markets achieving a win/
win solution for the Group and VCE which resulted in…
... MARKET SHARE GAINS
VOLVO MARKET SHARE IN SPAIN
Average 7%
7,2%
1997
Average 11%
6,6%
6,0%
9,5%
1998
1999
2010
BEFORE ACQUISITION
11,6%
10,8%
2011
2012
3 LAST YEARS - ASCENDUM
VOLVO MARKET SHARE IN USA
Average 5%
4,4%
1997
Average 8%
4,0%
5,9%
7,9%
1998
1999
2010
BEFORE ACQUISITION
7,8%
8,1%
2011
2012
3 LAST YEARS - ASCENDUM
ASCENDUM SPAIN
... EFFICIENCY INCREASE
ABSORPTION RATIO VS. ACQUISITION YEAR
+22pp
114%
1998
+37pp
+6pp
+20pp
+3pp
136%
156%
161%
151%
56%
62%
78%
77%
87%
76%
105%
109%
108%
2000
2001
2002
00-02
2004
2009
2010
2011
2012
09-12
2009
2011
2012
Volmaquinaria (Spain 1999)
ASC USA (United States, 2004)
ASC Turk (Turkey, 2010)
... IMPROVEMENT OF VCE RELATIVE POSITIONING
2012
1998
2º
4º
Volmaquinaria (Spain 1999)
ASCENDUM SPAIN
2012
4º
2012
1998
4º
1998
ASC USA (United States, 2004)
4º
5º
ASC Turk (Turkey, 2010)
Historically Ascendum invested a total of M€ 179 in VCE. This
resulted in a Win/Win situation for both VCE and Ascendum…
Total investment in Volvo ~M€179
Acquisitions
Millions of euros
12
51
Facilities & brand investment
Millions of euros
117
12
62
After
2012
Total
5
3
1
2009
10/11
12
16
22
13
28
6
Spain
USA
Turkey
Mexico
North
Dakota
Total
2005
2006
2007
2008
Potencial annual business with Volvo ~M€537
Machines sold
(best case scenario - units)
Peak
Level
962
1.088
5.016
581
Parts purchased
Peak
Level
14
188
20
2
82
20
1.136
1.314
21
328
5
Portugal Spain
2008
(best case scenario - units)
2007
USA
Turkey
Mexico
CEG
2007
2012
12-14
2008
Total
Total
Sales (M€)
Portugal
Spain
USA
Turkey
Mexico
CEG
2007
2007
2006
2012
12-14
2008
Total
Sales (M€)
ASCENDUM USA
As a result of its size, the Ascendum Group has placed
a significant amount of equipment on the market, allowing
it to have a very sustainable business base in the medium term.
Ascendum has succeeded in replicating its formula for growth
in other International markets.
... SIGNIFICANT INCREASE
IN THE MACHINE POPULATION
35.000
+6x
23.110
18.547
16.611
17.625
23.941
24.022
2011
2012
16.593
14.775
9.964
ASCENDUM TURKEY
6.013
6.470
6.929
1999
2000
2001
7.558
2002
8.664
2003
2004
2005
2006
2007
2008
2009
2010
2013
Culture
and values
SETTING
THE SCENE
PORTUGAL
The Portuguese operation has
been the genesis of Ascendum
Group in terms of culture
and business best practices/
know how rolled out in past
acquisitions
Follow the customer
culture and
international global
solutions package
Experienced human
resources with
business know how
ASCENDUM
PORTUGAL
Customer
centric vision and
tailor made solutuon
provider
Creative Relationship
Marketing
Training and proving
ground for sales &
aftersales
(1st service school
in Europe)
Retail control
& development
metrics
(sales, aftersales &
retail finance)
ge
cu ment
s
nc
itm ial
ent
Cu
lt
ur e
a
F in m
Com
STRATEGIC
RATIONALE
• Rational is: “An healthy business makes healthy investments”
• Continuous investment in
premises / infra structure
and operations
• Volvolization of premises
and brand image
• Payout is 30%: remaining
70% is to continuously invest
in the business
l
a
c
r i tis e
r tail
His
exp to
in r e
e
• Network development and
management
• Best practice generation
in key processes in sales
and after sales (54 years of
experience)
• Fine tuned scorecard
(metrics) and controlling tools
• CRM “is in the blood”
• Absorption ratio above 1
a
Man Fo
• Long term perspective
(family based)
• Fighting spirit and passion
for the business
• Very fast decision making “fix first, discuss later”
• Extended faily relationships: cultural engagement with local employees
• Very commercially driven:
“sell first, ask later”
• One company, one culture
• Strong and experienced
executive teams
• Strategize but “implement,
implement, implement”
• Governance model
leverages cross experience
between operations
CULTURE | ASCENDUM
CULTURE
In recognition of this strong culture, the
ASCENDUM Group initiated a rebranding
process in 2011, redefining its Mission, Vision,
and Values, and thus ensuring that its culture
and strategic orientation were in sync.
The success of the ASCENDUM Group is anchored in a strong
culture focused on business, customers, and employees.
Being part of the ASCENDUM Group is to strive for excellence,
entrepreneurial spirit, and effective execution. We are committed
to everything we do while respecting the local cultures; this
ensures that we succeed internationally.
A
ACHIEVEMENT
Achieving results is a way of being.
This is why we value excellence, ongoing
improvement, and entrepreneurialism
in every individual. We take full
advantage of the value chain
and we have the will
to go forward.
S
SUSTAINABILITY
C
COMMITMENT
We aim for solid growth, creating
long-term value for all our stakeholders.
We do not think in the short term, first
we wish to develop in a sustained
manner to create financial
solidity.
We are passionate about what we do
and we are committed to everything
we are involved in. We aim to
create and promote
value partnerships.
THE
ASCENDUM
VALUES
CULTURE | ASCENDUM
ASCENDUM
ASC | COMPANY PROFILE
BRANDS
PORTFOLIO
PORTUGAL
Volvo Construction Equipment
Sennebogen
Yale
Ponsee
Visa
CompAir
Gomaco
Twaites
Chicago
Pneumatic
Sandvik
Volvo Cars
Volvo Trucks
Mitsubishi
Land Rover
Jaguar
Mazda
SPAIN
Sandvik
Lannen
www.grupoasc.com | 69 |
CULTURE | ASCENDUM
ASSOCIATED COMPANIES
USA
Bomag
Hypac
Champion
Broce Broom Mauldin
Blawknox by Lee Boy
Sennebogen & Doosan
Portables
TURKEY
Chicago Pneumatic
Sandvik
TRP
MEXICO
CENTRAL EUROPE
AIR-RAIL
Air Rail is a company specialized in sales and renting equipment for AIRPORTS, PORTS
and RAILWAYS
Spain
Portugal
Turkey
Poland
TRACTORRASTOS
After-market - multi-brand
parts and services for construction, industrial and agricultural
equipment.
Portugal
Angola
Mozambique
Turkey
CULTURE | ASCENDUM
“THE RUNG
OF A LADDER WAS
NEVER MEANT TO
REST UPON,
BUT ONLY TO HOLD
A MAN’S FOOT
LONG ENOUGH TO
ENABLE HIM TO
PUT THE OTHER
SOMEWHAT
HIGHER.”
ALDOUS HUXLEY,
ENGLISH WRITER
CULTURE | ASCENDUM
GROUP
www.ascendumgroup.com

COMPANY PROFILE | ASCENDUM ASCENDUM | COMPANY

Transcription

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