really important one oh eight
Transcription
really important one oh eight
One-Oh-Eight Spring 2015 Table of Contents: 3 Blurred LineS: is Miley Crus the New 19 Madonna? Hip-Hop Legends: Tupac & Jay-Z Courtney Wiegand SONIC YOUTH Anna Schwab To Pimp A ButterFLY: Challenging Stereotypes With ArT Stefan Brown 6 The Beatles’ Role In Shaping the Music Video Will Moss 7 David Geffen’s Legacy Alex Kamisher WRITERS: AAron Stagoff-Belfort Alonda Munoz Alex Kanisher John Valett Andrew Jacobs Andrew Rodriguez Stefan Brown Courtnney Wiegand Trinity Russell Davis Reid Nick Marraffa Blake Valenzuela Syed Ayman Kabir Sean Regan 1 Justin Goldman Theadore Kim James Hamilton Alec Corazzini Anna Schwab Sam Furnival James Wilson 5 Piracy In The Music Industry Andrew Jacobs The Rise of a New EDM Alec Corazzini EDITORS: J-Cole: The Other Side of the Story Davis Reid Alison Mann, Copy Editor Elena Mehlman, Arts & Layout Editor Kanye West: Empowerment Through The Wire Blake Valenzuela 808s to MPCs: Evolution of Hip-Hop Production Sean Regan A Critique of MK-JAG’s Latest Cover: “weak” Alondra Munoz 21 Rage Against the Machine: Rages against the Machine James Wilson 22 9 Is Bigger Always Better? A closer Look at Woodstock Andres Rodriguez 23 10 The Boss: Bruce Springsteen Nick Marraffa 25 11 The Second British Invasion Syed Ayman Kabir 26 The Beach Boys John Valett 27 Snoop’s RebirtH: From Dogg to Lion13 Justin Goldman K-Pop’s Ugly Abuse Theodore Kim James Hamilton 14 15 Crowdfunding: What we can learn 29 from Amanda Palmer Richard Fessler Spotify, Resurrected for a Moment 30 with Forgotify Sam Furnival 31 17 When Science Meets Music Trinity Russell 18 A Conversation With Roger McGuinn 33 of The Byrds Aaron Stagoff-Belfort 2 Hip-Hop Legends: Tupac & Jay-Z By Courtney Wiegand Rap music stems from the cultural roots of hip-hop. As Bennun describes, “hiphop was and is a style that encompasses music, clothes, graffiti, [and] dancing. Therefore, rap music draws its influences from a culture that encompasses several aspects of everyday life for many people. Although initially considered a “fad,” rap music has penetrated the music industry since the 1980s. Over time, rap music progressed into two opposing stylistic forms. While many rappers have sought to maintain a greater message in their music, plenty of other rappers have sought to present an image of wealth and luxury by talking about expensive cars and clothes. Consequently, many rappers have formed links with the fashion world and marketed their own merchandise for profitable gain. The tension created between commercialization and emotional rawness has affected the careers of hip-hop legends, such as Tupac and Jay-Z, in many diverging ways. Despite his early death, many still remember Tupac’s unapologetic lyrics and lifestyle that represented a change from the emerging commercialization aspect of hip-hop during his time. Tupac spent some of his childhood in Baltimore suburbia, where he attended ballet and acting classes at the “School For The Arts,” while also reading and writing poetry. These artistic influences probably had an effect on his appreciation of emotional intensity and lyrical authenticity. However, another major impact on his rap style stemmed from his move to California, in which he ran away from home because of his “drug-addicted mother” and found an apartment with his friends who were heavily involved in drugs and gangs. Tupac’s history of violence and toughness probably stems from his early experiences with this gang culture. When Tupac obtained a record deal, his first album, 2Pacalypse Now, 3 sold 500,000 copies. A year later, in 1992, Tupac starred in the film Juice, which further increased his visibility and popularity. While achieving this success, Tupac did not shed his violent persona and accumulated several arrests pertaining to drugs, sexual assault charges, and even the accidental shooting of a six-year-old boy. While this notorious image incited many people to criticize Tupac’s behavior, no one claimed that Tupac had sold out to the commercialization aspect of hip-hop because he lived up to his reputation. For example, when filming for a movie in New York City, gunshots erupted nearby. Instead of seeking shelter and protection like most of the film crew, Tupac went into the line of fire and commanded the gunmen to stop shooting. In this moment, as Dalton explains, Tupac demonstrated his “iconic power” as a “fearless ghetto emperor, king of the slums.” Thus, although Tupac rose to great fame and fortune, he did not attempt to increase his profits by promoting merchandise, such as clothing and sneakers. Instead, Tupac sought to elevate his persona of violence and street toughness by acting unafraid of death and confronting challenges head on. As Dalton explains, Tupac had “a boiling internal rage, a secret sensitivity and an almost messianic sense of sacrifice.” As this description demonstrates, Tupac’s popularity and success stemmed from his emotional rawness and intensity of living conditions, not from commercialization of his products. Although one could argue that Tupac attempted commercial success through his role in movies, these films shed light on some of the brutal realities of inner city living instead of promoting a specific brand. Tupac’s musical popularity stemmed more from his prolific writing and intrinsic rage than actual lyrical content. Dalton describes Tupac’s style as “ghetto naturalism” and that, although not lyrically witty, attained emotional intensity. This lyrical style further reaffirms Tupac’s reputation of emotional authenticity. Unfortunately, Tupac’s career ended early when he was gunned down on September 7th, 1996. The death of Tupac brought the demise of gangsta rap and a mixed opinion on his career. While considered a martyr by some for his unapologetic portrayal of street life, many considered his career destructive for younger audiences. However, no one makes the claim that Tupac shamelessly sold out to the commercial market to reap greater profits. Another famous rapper, Jay-Z, had a similar early lifestyle to Tupac in that he befriended drug dealers at an early age. However, many praise Jay-Z for going a step further than just bragging about his street cred. Instead, Gonzales remarks how Jay-Z’s lyrics “displayed a three-dimensional side of the hood.” In this respect, Jay-Z has achieved an arguably more profound lyrical reputation than Tupac due to his ability to showcase the many aspects of living in the ghetto besides just Hollywood’s portrayal of ghettos as violent-ridden areas. As Jay-Z described, “I’m not going to record a song about people getting killed every two minutes. That’s not real. We have cook outs, family picnics and our friends. All of us are just trying to maintain our balance in the anarchy that surrounds us.” Due to his lyrical skill that depicted the realities of living in the ghetto, one could argue that Jay-Z escaped commercialization in that he did not sell out and portray the popular image of cities as only filled with drugs and shootings, while talking excessively about cars and money, but instead painted a more fuller picture of everyday life through his lyrics. Jay-Z did not escape all aspects of commercialization, however. In 2004, he became the president and CEO of Def Jam records, a major hip-hop label. In this position, Jay-Z must focus on finding and promoting new artists, which makes commercialization of product a major priority for Jay-Z now. Instead of producing authentic music that exposes the realities of inner city living, Jay-Z now spends much of his time helping artists like Rihanna and Ne-Yo produce more pop-inspired records. Furthermore, Jay-Z planned on retiring after his third album, explaining that he had nothing left to rap about and how his fame, richness, and happiness did not provide much material for hip-hop albums. However, Jay-Z eventually came out of retirement to continue creating albums, although this dearth of new experiences needed for new material had not changed. Thus, Jay-Z could be seen as selling out to the commercial industry because of his desire for profits coming from producing more albums over his desire to maintain his reputation as a rapper who spoke of emotional hardships of everyday life since now Jay-Z must rap about money and women since he has no hardships left to rap about. While both Jay-Z and Tupac are incredible hip-hop artists in many ways, the commercial aspect of the hip-hop industry influenced both of their careers in widely divergent ways. Sources: 1. De La Soul, The Fugees, Grandmaster Flash & the Furious Five, Lauryn Hill, Missy Elliott, N.W.A., Public Enemy, Puff Daddy, Run DMC, The Sugarhill Gang, Tupac Shakur/1999/David Bennun/Hot Air/ Hip Hop Don’t Stop/08/05/2015 13:40:29/http://www. rocksbackpages.com/Library/Article/hip-hop-dontstop 2. Tupac Shakur/2000/Stephen Dalton/Uncut/ Tupac Shakur/08/05/2015 13:49:30/http://www.rocksbackpages.com/Library/Article/tupac-shakur 3. Tupac Shakur/1996/Sonia Poulton/Muzik/Tupac Shakur 1971-1996/08/05/2015 15:22:05/http://www. rocksbackpages.com/Library/Article/tupac-shakur-1971-1996 4. Jay Z/2007/Michael A. Gonzales/Stop Smiling/ Jay-Z: Change the Game/08/05/2015 14:04:24/http:// www.rocksbackpages.com/Library/Article/jay-zchange-the-game 5. Jay Z/2003/Ted Kessler/Guardian, The/Jay-Z: Get Carter/08/05/2015 14:04:43/http://www.rocksbackpages.com/Library/Article/jay-z-get-carter http://static.spin.com/files/131112-tupac-biopic-movie_0.jpg https://a3-images.myspacecdn.com/images03/35/ a03b92e0338b4b229ae5e3cb379a2907/300x300.jpg http://thecombatjackshow.com/wp-content/uploads/2009/11/respect1-LG.jpg 4 Sonic Youth: A Profile By Anna Schwab Sonic Youth is a post-punk, experimental rock American Rock band from New York City. They were founded in 1981 by guitarists Thurston Moore, Lee Ranaldo and bassist Kim Gordon. Both guitarists were performing with avant-garde composer Glenn Branca at the time, who largely influenced Youth’s sound. The band’s lead vocals alternate between Moore, Gordon, and Renaldo on most of their tracks. They have been praised for the distorted, dissonant, avant-garde sounds that they achieved from their guitars, the band is cited as redefining the sound of rock guitar— heavily influencing the American indie bands that appeared later in the 90s. The band designed their own custom guitars and effects for their distinct sound, such as “The Sound Destruction Device” which is gated fuzz pedal with two gain stages to create oscillating distortion sounds. Sonic Youth used open and irregular tunings to give their guitars harsh, discordant sounds that tend to drift between sounding major and minor—a sort of “atonal guitar clangor.”[1] In his book about Sonic Youth, Michael Azerrad says of their guitars: “[Sonic Youth] could only afford cheap guitars, and cheap guitars sounded like cheap guitars. But with weird tunings or something jammed under a particular fret, those humble instruments could sound rather amazing – bang a drum stick on a cheap Japanese Stratocaster copy in the right tuning, crank the amplifier to within an inch of its life and it will sound like church bells.” Youth’s experimental sound was heavily influenced by artists like the Velvet Underground, the Stooges, and John Cage. Moore and Ranaldo employed bizarre tunings in their music to deviate from a standard sound and break down the conventions of song structures. Many of their songs required heavily specific tunings and prepared guitars (with a screw wedged under the fret board or the like), forcing the band to switch guitars ever one or two songs. Sonic Youth was heavily praised from the sounds they got from preparing their guitars, which caused strange string resonance effects, echoing, and buzzing that contributed to their wall-of-sound aesthetic. 5 To Pimp A Butterfly: Challenging Stereotypes With Art by Stefan Brown Youth’s LP Bad Moon Rising was released in 1985 and received much praise, its sound described as: “feedback drenched experimentations within relatively straightforward pop song structures.”[2] Their rise to critical claim arrived with their album Daydream Nation, which was released in 1983. The album opens with the band’s anthem “Teenage Riot.” After releasing Day Dream Nation the band signed with DCG in 1990, and released Goo that same year. Many of the songs on Goo, such as “Tunic (Song for Karen)” are about women. In an interview with the New York Times, Kim Gordon said “It just seems like there’s not enough songs about women.” “Tunic,” features Chuck D of Public Enemy who raps about, “Fear of a female planet,” while Gordon chimes in: “Are you going to liberate us girls from male white corporate oppression?” In the summer of 1992 the band released Dirty, which featured some more pop-oriented and accessible songs than those on their earlier records. The album was produced by Butch Vig, the producer of Nirvana’s Nevermind. You can tell—this album has some of Nirvana’s straightforward grunge sound. The band kept making music well through the 1990s and early 2000s until Gordon and Moore announced their divorce in 2011 and the band’s dissolution shortly there after. Gordon recently released a memoir this year, Girl in a Band. All four musicians are continuing to be active members in the music scene. Lee Ranaldo released a solo album with Nels Cline, Between the Times and Tides (lead guitarist of Wilco) in March of 2012. Sources : http://www.guitarworld.com/node/15156 http://en.wikipedia.org/wiki/Sonic_Youth http://www.allmusic.com/artist/sonic-youthmn0000755156/biography * http://www.avclub.com/article/where-to-startwith-noiserock-pioneers-sonic-youth-105572 http://www.nytimes.com/1990/08/10/arts/ pop-jazz-how-sonic-youth-came-to-makethe-sound-it-makes.html [1] http://www.nytimes.com/1990/08/10/arts/ pop-jazz-how-sonic-youth-came-to-makethe-sound-it-makes.html [2] http://www.allmusic.com/artist/sonicyouth-mn0000755156/biography Kendrick Lamar’s third and most recent studio album To Pimp A Butterfly has been one of his best music projects to date. Recent recipient of the Generational Icon Award from the state Senator of California, Lamar’s album cemented his role as a top dog in the industry. It has commercially been his most successful album selling 324,000 copies in its first week. To Pimp A Butterfly comes with a new, fresh sound and a different outlook from the artist. The album title, albeit strange, carries a powerful meaning for Kendrick Lamar and he uses the album to portray this meaning to fans all over world. In Kendrick Lamar’s previous work, the albums mainly focused on his growth as a person from childhood to adulthood in Compton, California. “The overall theme, for me personally, for this album is really leadership. How can I use it for better or for worse? With money and with my celebrity, how can I use it? How can I pimp it? Can I pimp it negatively or can I pimp it in a positive way?” explains Kendrick Lamar to MTV’s Rob Markman. The answer to Kendrick’s question, of course, was To PimpA Butterfly. Having fully established himself in the upper echelon of current rap artistes, Kendrick’s new album now longer focuses on himself as much, but on the black community in its entirety. Kendrick understood the many negative stereotypes associated with his art, and chose to use his latest album to be a new wave of positivity within the industry and the black community as a whole. Originally the album’s name was Tu Pimp A Caterpillar, which was homage to the late rapper Tupac Shakur. Kendrick explains the name switch by saying, “Me changing it to Butterfly, I just really wanted to show the brightness of life and the word pimp has so much aggression and that represents several things,” he said. “For me, it represents using my celebrity for good. Another reason is, not being pimped by the industry through my celebrity (status).” Kendrick Lamar uses this album to bring positivity to every aspect of the life he lived growing up; he was not glorifying what Tupac would call the ‘thug life’, but instead showing the youth that after hardship, the most beautiful of butterflies can emerge. The message is similar to Tupac’s poem The Rose that Grew from the Concrete. Kendrick chose to use his latest project to take the rap industry in his hands, and chip away at all the negative connotations so often pushed by the media in today’s society. Kendrick Lamar’s new album, and its title, is a wake-up call for the ball community and the black community leaders. Rap should inspire the butterfly to emerge. So how have you pimped the butterfly? Sources: 1. http://consequenceofsound.net/2015/05/california-state-senate-present-kendrick-lamar-with-a-generational-icon-award/ 2. http://www.hiphopdx.com/index/news/id.33218/ title.kendrick-lamar-says-the-overall-theme-of-topimp-a-butterfly-is-leadership 3. http://www.hiphopdx.com/index/news/id.33204/ 6 The Beatles’ Role in Shaping the Music Video By Will Moss The Beatles are known across the globe for revolutionizing the music industry. As acclaimed culture commentator Steven D. Stark has asserted, “They changed more about both their discipline, and the other disciplines around them through that, than anybody else did.”[1] But what exactly did this cultural and artistic upheaval entail? For starters, their ingenuity and innovation in the recording studio—ranging from their backward audio loops in Revolver, to their concept album, Sgt. Pepper’s Lonely Heart’s Club Band, to their seamless transitions between songs on the B-side of Abbey Road—opened the eyes of countless artists and led to a domino effect of creativity and experimentation. Additionally, as international icons, they redefined fashion norms and helped “spearhead the hippie trend.”[2] At the risk of reducing them to solely these achievements, it is important to note that these are but a few of their best-known accomplishments. One triumph that they are less well known for, however, is their pioneering status in constructing what is the present-day music video. In today’s digital age, music videos have become an essential marketing tool to help groups promote their brand and increase profits. After all, one marketing agency has noted that of 7 the 118 billion music streams in 2013, 57.1 billion of them were music video streams. [3] Accordingly, it is worth questioning how and to what extent the Beatles shaped this industry staple and whether or not they have consequently molded contemporary music consumption. One can find fragments of the music video as early as 1895. In that year, Thomas Edison skillfully paired moving pictures with his phonograph into a device known as the Kinetophone.[4] Despite its groundbreaking status, the Kinetophone did not catch on commercially and died out only a few years later.[5] It was not until the 1920s that this phenomenon of music and video combination would be revived, but when it was, it met immense financial gain. Theatres across the country presented the first motion pictures with sound-onfilm, and artists began to release musical shorts that would be played before movies. [6] These musical shorts were played all the way through the 1920s and 1930s up until the 1940s when soundies emerged. Soundies were, as The History Channel describes, “Three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars [and] restaurants.”[7] These soundies enjoyed substantial success and remained in public spaces for decades after their birth. After soundies, the next major music video developments were to take place in the 1960s: Enter the Beatles. The Beatles, like no musical group before them, “harnessed the power of film to market their records and express themselves as artists.”[8] Their full-length features A Hard Day’s Night, Help!, Magical Mystery Tour, and Yellow Submarine, which included seemingly random musical interjections that did little to advance plot, achieved both great critical acclaim and commercial profit. With these movies, the Beatles not only cultivated their iconic image but also disseminated their music to a variety of audiences drawn to the theatres by rave reviews. While previous music videos—like those on soundies—displayed musicians playing their instruments with dancers bobbing around in the background, the musical interludes in the Beatles promotional movies often showed footage of Paul, John, George, and Ringo acting outside of their musical careers;[9] this effectively gave viewers a sense of the Beatles as personalities in addition to just artists. “Cant Buy Me Love” in A Hard Day’s Night, for example, presents the boys racing, jumping, and spinning in an open field. The Beatles’ next contribution to the development of the music video came with their promotional single-song shorts. These shorts were initially, as music critic, Terrance Canote, observes, “based more in practicality than [they were] artistic expression.”[10] After years on the road, the Beatles were tired of touring, bothered by the screaming that drowned out their performances, and unable to meet the demand for their presence on television. To handle all of these issues, they decided to simply shoot videos of themselves with their music that could be sent to television stations across the world. As the Beatles’ website writes, “Promo film[s] could be distributed farther and wider, meaning that once [they were] made they could continue spending much more time in the studio and experimenting with new sounds and ideas - as they had recently begun to do.”[11] Their earliest single-song shorts included straightforward performances of “Ticket to Ride,” “I Feel Fine,” and “Help!” Following these shorts, the Beatles surfaced with what perfectly resembles present-day music videos. Rather than just playing instruments in their new videos, the Beatles “ventured into the area of conceptual video” and used it as a medium of creative expression.[12] Their videos for “Strawberry Fields Forever” and “Penny Lane” employed special effects and other film techniques never used before in promotional film.[13] With these advanced and inventive single-song films, the Beatles developed what contemporary consumers would label with ease as music videos. Though they certainly cannot claim credit for creating the music video, the Beatles’ can take credit for refining and popularizing it as a marketing tool in the rock and roll era. Their use of promotional films, like so many of their other artistic innovations, has had a widespread impact and continues to influence music consumption today. While we would certainly have music videos without the Beatles’ contributions, they nonetheless were at the forefront of promoting the trend and paved the road for MTV. Indeed, in 1984, MTV titled director Richard Lester the “Father of the Music Video” for his work on the Beatles’ promotional films.[14] Ironically, it seems as if the band’s additions to the music video as a medium are largely forgotten; perhaps their list of substantial musical and cultural accomplishments is too lengthy to make room for one more. Sources: [1] “When the Beatles Changed Everything,” CBS News (February 2, 2014), http://www.cbsnews.com (accessed May 9, 2015). [2] Joe McGasko, “We Love Them, Yeah Yeah Yeah: 7 Ways the Beatles Changed American Culture,” Biography.com (February 7, 2014), http://www. biography.com/ (accessed May 9, 2015). [3] David Bakula, “Behind the Music (Video): How Important are Videos to Both Artists and Brands,” The Nielsen Company (March 22, 2014), http:// www.nielsen.com (accessed May 9, 2015). [4] “The Music Video, Before Music Television,” The History Channel (August 1, 2011), http://www. history.com (accessed May 10, 2015). [5] “The Music Video.” [6] “The Music Video.” [7] “The Music Video.” [8] “The Music Video.” [9] “The Music Video.” [10] Terrance Towles Canote, “How the Beatles Kinda Did (And Kinda Didn’t) Invent Music Videos,” Black Maria Film Blog (February 15, 2014), http:// theblackmaria.org (accessed May 10, 2015). [11] “Shooting The Penny Lane and Strawberry Fields Forever Promo Films,” The Beatles’ Website, http://www.thebeatles.com (accessed May 11, 2015). [12] Canote, “How the Beatles.” [13] Canote, “How the Beatles.” [14] Brendan O’Neill, “A Hard Day’s Night: How Director Richard Lester Invented the Music Video,” The Big Issue (July 22, 2014), http://www.bigissue. com (accessed May 10, 2015). 8 Sources: David Geffen’s Legacy by Alex Kamisher “I’d have to do more than three words, but apt words are: smart, intense, passionate, and loyal.”[1] This is Clive Davis, one of the most well renowned American record producers, on the ruthlessly intense David Geffen. Since his mid-twenties, Geffen has had a major impact on the music industry. His first record company, Asylum records, brought many of the most well known artists to the forefront of the music scene in the 1970’s and early 1980’s. These artists included the Eagles, Joni Mitchell, Jackson Browne, and Metallica. After dropping out of the University of Texas, Geffen was able to land a mailroom job at the William Morris Agency, which was one of the largest talent firms until its recent merger with the Endeavor Talent Agency, by forging a UCLA degree. This type of tenacity and deep desire to become successful ultimately led to his rise in show business. David Geffen was born in Brooklyn, New York on February 21st, 1943 to two Jewish immigrants. With a 66 percent average, Geffen barely graduated high school. He enrolled at the University of Texas, but failed out after one semester. Geffen subsequently began taking classes at Brooklyn College, but also failed out after a semester. Geffen began his entertainment career in the mailroom at the William Morris Agency, which he was able to get by lying about going to UCLA. Geffen was able to intercept a letter from UCLA to WMA, which stated that he had not graduated from UCLA, which allowed him to modify the letter to show that he had attended and graduated from UCLA. This quick thinking allowed him to keep his job as at the prestigious agency. Geffen quickly climbed the corporate ladder and was able to become a talent agent within his first year at the agency. David Geffen soon left William Morris to become a personal manager for acts including Laura Nyro, Jackson Browne, and Crosby, Stills and Nash. Geffen decided to start Asylum 9 Records because he was unable to find a record contract for Jackson Browne. Geffen founded Asylum in 1970 with Elliot Roberts, who worked with Geffen in the mailroom at William Morris. The first act that they hired was Laura Nyro, who was famous for her songwriting and albums such as Eli and the Thirteenth Confession and New York Tendaberry. In its first year, Aslyum signed big names in the music industry, including Linda Ronstadt, John David Souther, Judee Sill, Joni Mitchell and Glenn Frey. Geffen later encouraged Glenn Frey to band together with Don Henley, Bernie Leadon, and Randy Meisner to start the Eagles, which led to one of the best groups in music history. Geffen, Asylum Records, and the Eagles changed music forever. Perhaps their biggest signing came in the mid 1970’s when Bob Dylan switched from Columbia records to join the Asylum team. Dylan had been with Columbia since the early 60’s and recorded many hit albums in that time, including The Freewheelin’ Bob Dylan, Bring It All Back Home, and John Wesley Harding. However, his falling out with Columbia led to a great opportunity for Geffen and Asylum records. During his tenure with Asylum, Dylan recorded two albums on Asylum, Planet Waves (which peaked at number 7) and Before the Flood (which peaked at number 3.) In 1972, Asylum was taken over by Warner Communications and merged with Elektra Records. Geffen and Roberts each received 2 million dollars in cash and 5 million dollars of stock in Warner Communications. Geffen served as the president and chairmen of the merged record company until 1975, when he became the chairman of Warner Brothers Pictures. Since his departure, Asylum has signed very prominent artists in pop music today, including New Boyz, Cee Lo Green, and Ed Sheeran. Geffen was fired from Warner Brothers in 1978 and subsequently, in 1980, founded 1. http://en.wikipedia.org/wiki/List_of_ Asylum_Records_artists 2. https://www.youtube.com/ watch?v=zpDurrDqByg (49 seconds) 3. http://www.forbes.com/profile/david-geffen/ 4. http://www.biography.com/people/ david-geffen-9542656 5. http://en.wikipedia.org/wiki/ David_Geffen#Geffen_Film.2FDreamWorks_SKG 6. http://en.wikipedia.org/wiki/Asylum_Records 7. http://en.wikipedia.org/wiki/Bob_ Dylan_discography 8. http://en.wikipedia.org/wiki/Geffen_Records 9. http://video.pbs.org/video/2305433189/ his second record label, Geffen Records. His second recording company proved to be an even bigger success than Asylum and had an even greater impact on the music industry. The first person that Geffen signed was disco star, Donna Summers. Her gold-selling album, The Wanderer, was the first album released by the new record label. The next famous duo that Geffen signed was John Lennon and Yoko Ono. Only two weeks after the release of their album Double Fantasy, John Lennon was murdered in New York City. Double Fantasy sold millions of copies and was Geffen Records’ first number one album. From 1980 onwards, Geffen Records signed many significant artists, many artists with platinum albums. For instance, the label was able to sign Elton John, Cher, Don Henley, Joni Mitchell, Aerosmith, and Neil Young. Prior to signing with Geffen, these artists all had major mainstream success. However, these artists were able to grow in popularity with Geffen. Geffen became very popular among the emerging rock scene in the late 1980s with groups such as Whitesnake, Sonic Youth, Aerosmith, and Guns N’ Roses. In 1990, just ten years after the start of Geffen Records, the record company was sold to MCA Music Entertainment. This deal netted David Geffen roughly eight hundred million dollars in stock. Geffen later founded DreamWorks studio with Steven Spielberg and Jeffrey Katzenberg. With his two record companies, David Geffen was able to bring many inspirational and important artists to the forefront of the music industry. Many of his singers and songwriters have changed the music industry forever. Without this innovative and relentless man, the music industry may have been very different from how it is today. Perhaps without David Geffen, no one would have heard the songs Doctor My Eyes, Hotel California, or Take it Easy. Piracy in the Music Industry by Andrew Jacobs Ever since the Internet has become an important part of our society, multiple issues have arisen involving the illegal distribution of copyrighted material. The internet, and other forms of media that have grown popular today, have made it easier for individuals to share music without properly compensating those responsible for creating it. Whereas people used to have to physically pirate the music, either by copying tapes, records or CDs, multiple applications now exist that allow users to post their various songs on a free public server, and download any posted by other users with no regard for copyright laws. Before the Internet, people often did not think the risk of pirating music was worth the reward—however, the internet has significantly decreased that risk. Using these applications hurts everyone in the music industry who worked hard to produce the very music that users share without any regard for copyright laws. Whether it be songwriters, recording artists, audio engineers, producers or publishers, none of these various groups are receiving the compensation that they deserve when their music is illegally reproduced and distributed. An interesting part of piracy in the music industry is that many individuals who partake in it don’t realize the impact of their actions, or that it is a crime. However, the numbers argue that the effect of unlawful music sharing is greater than many people could imagine. The Recording Industry Association of America (RIAA) states that some studies estimate that the music industry loses nearly $12.5 billion a year due to illegal distribution, resulting in over 70,000 lost jobs. The loss in income can be partially attributed to the fact that the music industry is more reliable on digital formats of music, with the amount of revenue generated by this format rising more and more each year, accounting for 64% of the industry’s revenue in 2013. Nevertheless, sales have been declining since the turn of the century due to the emergence of music sharing applications such as Napster, Limewire, and uTorrent. Napster was the first of these applications to be widely used by the public. Since it’s creation in 1999, music sales have dropped more than 50% in the United States, without even adjusting for inflation. In 2009, it has been reported that only 37% of music obtained by consumers in the United States was lawfully paid for. At its apex of use, over 25 million people used Napster, leading to multiple high profile artists, such as Metallica, to sue the service in 2000. They claimed that the site was illegally distributing copyrighted material that they didn’t own the rights to. While Napster would eventually settle these suits, it was shut down in 2001 due to another lawsuit filed by various record companies under the Digital Millennium Copyright Act. The act, which makes the production of technology and services intended to avoid measures that control access to copyrighted material illegal, was the first major detriment to piracy in the music industry. Despite this act, and its obvious intention to reduce the illegal distribution of music, other forms of pirate sites still exist today through various loopholes in copyright laws. The most notable of these is the PirateBay. This site is not specifically designed for pirating music, despite its name. It is a torrent site for all sorts of digital media. However, the way the site avoids prosecution by law is because the site itself is not actually hosting the files— rather it is providing various other places that users can obtain and download the music. Furthermore, the site is hosted by a Swedish server, where providing a service like this is not illegal. The RIAA’s goal has long been to reduce, and eventually eliminate, piracy in the music industry. By lobbying for stricter laws and punishment for those who partake in the illegal distribution of copyrighted music, their efforts have certainly resulted in some progress. Additionally, they aim to build a “thriving legal marketplace.” Accomplishing these goals would ensure that the industry would still have the ability to give rise to new bands and different forms of music. While music piracy was certainly a big component of the industry in the 2000s, as we reach the mid 2010s, the role of illegal music sharing seems to be significantly decreasing even if its effects are still being felt. According to a Forbes article in 2013, use of music sharing sites was down to 10% of the population by the end of 2013. Compared to a figure of 31% in 2008 and 60% in 2002, this is a significant drop. Furthermore, the rise of free, legal sites that have access to all sorts of music, like YouTube, has likely contributed to this. According to one study, 64% of teens consume their music through YouTube. Other amenities, like Spotify, provide streaming services that are easy to use and completely legal. The bottom line is that the evolution of technology, which once caused us to start sharing music illegally, has now reduced our need to do. While piracy has certainly impacted the music industry since the age of technology has arisen, new, more advanced technologies, in addition to harsher legislation, has helped reduce the illegal sharing of music today. References: 1) http://www.riaa.com/physicalpiracy.php?content_ selector=piracy-online-why-we-do-what-we-do 2) http://piracy.web.unc.edu/brief-history-of-online-piracy/ 3) http://en.wikipedia.org/wiki/Metallica_v._Napster,_Inc. 4) http://en.wikipedia.org/wiki/Digital_Millennium_Copyright_Act 5) http://www.forbes.com/sites/bobbyowsinski/2013/11/27/the-lie-that-fuels-the-music-industrysparanoia/ 10 The Rise of a New EDM By Alec Corazzini Electronic dance music, often termed EDM, has finally made it to major popularity after its over twenty years of existence and escaped it relegation to the underground scene of the 1990’s. The electronic Daisy Carnival in Las Vegas grossed over forty million dollars in 2012 and major headlining DJ’s are getting performance fees on par with rock stars. The genre has undergone a movement away from the underground, illegal, and hidden scene and has been reborn as an entirely new spectacle. The explosion of EDM originated in America in the 1990’s, and while much has changed for the genre, it would appear to a degree that history has continually repeated itself and not that much has really changed form its roots. Classified by its huge gatherings of dancing kids, crazy outfits, DJ performers and drug overdoses. The new look EDM however, is not a déjà vu scenario, but rather a rebranding of the whole genre. No longer is the term “rave” used, the gathering of people are now called “festivals”, the word techno is now obsolete in describing the music, and even the drugs have changed that are associated with the music. The most striking difference to the change in he EDM genre is the sheer size of the phenomena itself. The EDC in 2012 drew almost 350,000 people to Las Vegas over the span of three days. Crowds are lured to these dance fests, such as Ultra and Electric Zoo not only for the massive headline of DJs but the mind-blowing light show and cutting edge visual technology tat accompanies them. But what took so long for EDM to take over the American Mainstream? 11 This same phenomenon is sometimes compared to the fifteen-year window before punk music broke into America in 1991. There is a deeper history though in the rise of EDM, as they made series of attempts to rise to popularity with numerous charting songs of the past decades, only to be pushed back underground soon after. In the early 1990’s KLF and C&C Music Factory, Deelite, and Crystal Waters all had BillBoard Top 40 songs. Raves, the public gatherings for EDM concerts, were both illegal and commercial at the time. 1993’s Rave America drew 17,000 people to California. There was lull in popularity for the years after until MTV began to showcase some popular DJs. In the next couple years few DJs would gain a large following and music was featured in commercials and soundtracks, while resurgence of raves drew nearly forty thousand people. Once again the craze died dissipated as radio refused to play EDM tracks unless it contained vocals and pop structure. Labels also couldn’t figure out how to market and develop electronic acts into album selling career artists. EDM was able to achieve mainstream status by shedding the term “rave” and the negative connotations that accompanied it. State laws made raves and DJ parties’ illegal. The association with EDM and ecstasy made getting performance permits impossible and often scared away clubs and authorities from granting shows. The genre rebranded the shows as “festivals” to draw a line between the 90’s rave culture and new age EDM. The festivals like all genres of music still had drug and violence issues, but now rid themselves of media stigma and policing that targeted raves. Promotion companies for EDM, such as Insomniac, who host EDC, needed to function in the new system and so enhanced security highlighted these changes. The sites of these shows are no longer hidden, but hosted mainstream venues like sports stadiums. Perhaps the largest breakthrough was with EDC 2010, which Insomniac hosted at the LA Coliseum. This showed the world that EDM had an enormous following, yet still there existed a link between drugs and the music, as a young girl dies of drug overdose. Festivals are meant to be spectacles within themselves with their elaborate light shows and dancers. The light shows are cited as a major point in the music’s popularity. Daft Punk’s set at Coachella in 2006 began a craze to have the most elaborate set up and now most money is poured into LED panels and beat-synchronized graphics. There has been recent backlash that new EDM does not serve its electronic roots. In a Wall Street Journal article, it is called “Dumbing down of EDM”, where now the whole culture is about getting drugged up and not the music itself. Also another huge negative connotation of the music is that the DJs simply press, “play” at their shows and there is no live mixing of the music. While current DJs can attribute much of their success to the internet and social media, most of the leading and most popular DJs gained most of their following through rigorous touring schedules, which started a near grassroots type movement for the genre. This was rather easy to do as EDM artist are much more efficient touring operations then other genres. The rise in sub-genres within EDM itself highlights the want for different styles of electronic music. The hard-hitting darkness and intense basslines were drastically different from the escapists and trancy sounds that were popular before. The popularity of this style went along with the increased energy audiences had due to pill use. Dubstep was being shaped to replace rock, as there is perennial demand for tough aggressive forward-looking sound to provide a release for frustration. The current EDM scene is n uneasy coalition of hard-hitting “rocktronica” DJs such as Skrillex and Bassnectar and the feel-good trancy-house music from DJs like Avicii, Kaskade, and Tiesto. There exists a division in promotion companies, such as Hard Events and Insomniac as to where the genre should go. Gary Richards, founder of Hard Events, wants to further push electronic music away from the rave scenes infamous past and invent new sounds. In contrast, Insomnia founder, Pasquale Rotella, wants to persevere the “hands-in-the-air” euphoria atmosphere of electronic music. “Without the people, the music is nothing,” according to Rotella. The genre itself is all about providing people with a forum to express their creativity and experience a sense of collectivity, along with total sensory overload. Sources: Deadmau5, Skrillex/2012/Simon Reynolds/Guardian, The/EDM: How Rave Music Conquered America /04:20:32/http://www.rocksbackpages.com/Library/Article/edm-how-rave-music-conquered-america 2014/Joshua Glazer/Cuepoint/ Etymology of EDM: The Complex Heritage Of Electronic Dance Music/ https://medium.com/cuepoint/etymology-of-edm-the-complex-heritage-of-electronic-dance-music-d3e3aa873369 2013/Naomi Claire/Poached/ A HISTORY OF ELECTRONIC DANCE MUSIC/ http://poachedmag.com/2013/03/19/a-history-of-electronic-dancemusic/ 2012/Scott Plagenhoef/GQ/ Drop the Bass: How the ‘90s Won Again/http://www.gq.com/entertainment/music/201203/dance-music-electronica-skrillex-bass 2000/Ian MacDonald/Uncut/Various Artists: Machine Soul: An Odyssey Into Electronic Dance Music /http://www.rocksbackpages.com/Library/Article/various-artists-imachine-soul-an-odyssey-into-electronic-dance-musici 2014/Louis-Manuel Garcia/Resident Advisor/ A Pre-history of the Electronic Music Festival/http:// www.residentadvisor.net/feature.aspx?2104 12 K-Pop’s Ugly Abuse: By Theodore Kim Snoop’s Rebirth: From Dogg to Lion By Justin Goldman Even for those of us who aren’t rap enthusiasts, Snoop Dogg is one of the most recognizable faces from the business. Tall, lanky, and rocking his classic goatee-and-dreadlocks, Snoop is as unique in appearance as he is in his music. If you’ve ever heard him on a track, you’re familiar with his distinct drawl, and laid back funky style. After exploding into the scene with his single, “What’s My Name?”, Snoop went on to solidify himself as an iconic gangster rapper, and unwittingly treaded a path that would lead him to a Rastafari awakening and reggae. To get a sense of Snoop’s roots, Doggystyle is the album to listen to. Released in 1993, it was Snoop’s debut album and achieved great success, hitting number 1 on the Billboard and eventually becoming a quadruple Platinum album. While the value of gangster rap and its perceived/ real effects are heavily disputed, there is no doubting that Doggystyle had a lasting im- 13 pact on the rap scene. It typified not only gangster rap, but west-coast hip hop, introducing a new, more melodic synth-based aesthetic. With that said, sexism, violence, excessive alcohol and marijuana consumption are not only prevalent in his lyrics, but celebrated in them. Songs like “Ain’t No Fun (If The Homies Can’t Have None)”, “Gz Up, Hoes Down” and “Gin and Juice” simply do not promote values that would help shape young men and women into better, kinder people - nor do these songs have that responsibility, because this sort of music is entertainment, not to be held to educational or moral standards. The music’s only obligation is financial success. Snoop, after prolonged success, no longer needed to prove his talent or carve out his place. In his music, you could see signs of him beginning to contemplate his messages with more gravity. In fact, Snoop Dogg’s transformation into Rastafarian Snoop Lion was foreshadowed in his song “Ups & Downs” from R&G The Masterpiece. The music video is in black and white, creating an aesthetic of the 70’s, while being conspicuously absent of any gang colors. Snoop expresses ambivalence about his past and optimism for the future. With lines like “I’m out with the bullshit // I’m in with the real shit” and “He would always tell me sometimes you gotta take the good with the bad // You gotta do bad in order to do good,” Snoop acknowledges his imperfections and seeks a new direction with his music. Snoop’s spiritual transformation culminated in Reincarnated, a reggae album released in 2013. While it can not undo the negative influences of his earlier music, the album represents Snoop’s search for something more meaningful than selling albums, and humanizes Snoop. Sources: Judkis, Maura. “Snoop Dogg Becomes Snoop Lion.” Washington Post. The Washington Post, 01 Aug. 2012. Web. 13 May 2015. “Snoop Dogg.” Wikipedia. Wikimedia Foundation, n.d. Web. 13 May 2015. It’s flashy, it’s catchy, and it’s been taking over the world by the millions; it’s none other than K-pop, a term used to describe a musical genre that began in South Korea. While the genre originally included popular music from a variety of genres, it has been narrowed down to a more modern and smaller group of genres such as rap, dance, ballad, and hip-hop. K-pop has spread internationally, using its K-pop stars’, such as TVXQ, SNSD, and Girl’s Generation, international appeal: performing in China, Japan, and other Asian countries. In the more recent years, K-pop has begun to cross over to American music, an obvious example being Psy’s Gangnam Style. The music video was an international fad with more than 2 billion views that forced Youtube to update its view counting algorithm. But while the audience members are mesmerized by the brilliance of K-pop’s stars and catchy tunes, they are completely missing an uglier side of K-pop that many are not willing to discuss. Where do these K-pop stars come from? What kind of training do they receive and where? With its recent rise in what’s known as Hallyu, or Korean Wave, the number of teenagers who wish to join K-pop groups have also skyrocketed. But with so many young teens who are seeking fame and not knowing any better, the chance of abuse is too great. They are called K-pop boot camps, and they are where hopeful teenagers undergo intense training to become K-pop stars. But these boot camps don’t just provide you with dancing and singing lessons; instead, they control your lifestyle. They dictate your diet, the decide how much you should weigh, they give you a new Korean stage name, and they limit the amount of communication you can have with the outside world. In addition, all students are expected to undergo a basic cookie-cutter operation, in which they perform plastic surgeries ranging from botox injections to eye lifts to ensure that they have the appearance expected of K-pop stars. They perform these operations on teenagers who can be as young as 10-years-old often without the approval of their parents. At the very least, these K-pop boot camps and the lifestyle they force upon the students are openly discussed by both the media and students’ families. But besides the grueling treatment that many trainees go through to become K-pop stars, the even less discussed topic is the rampant sexual abuse that occurs in these camps and entertainment companies. In an anonymous interview on September 18th, 2014, an ex-trainee of XX-Entertainment gave a report on the sexual abuse he went through;, such as being raped by the CEO of the company and being forced to strip and be touched by girls. He explains why he couldn’t refuse the inappropriate and sexual requests that were made, “I have to do what I’m told by my company, and if I don’t they will release me. So all of us had no choice but to do it.” Incidents like this are not isolated. On April 12th, 2012, Open World Entertainment’s CEO, Jang Seok-woo, was arrested on charges of sexually abusing female trainees and coercing male idols to partake in his actions. Three days later it was confirmed that he had sexually harassed six female trainees over ten times and forced male idols to sexually harass the trainees as well. These recent reports of sexual abuse in the K-pop industry is similar to the sexual abuse that occurred in the Korean movie industry. In 2009, Jang Ja-yeon committed suicide at age 26 due to depression that was linked to the sexual abuse that she wrote about in her suicide note, including her management forcing her to have sexual intercourse with the key figures in the entertainment industry. One could describe the current situation as industrialized abuse, both sexual and non-sexual. We allow these K-pop boot camps and entertainment companies to continue to abuse children in their hopes of becoming famous K-pop stars. Although it’s not to say that all companies are guilty of this, but clearly a significant majority are. As audience members and consumers of K-pop, is it not on us to stop supporting a music industry that’s clearly so rampant with child abuse? The question seems to be an echo of a similar question asked about the rap music industry. But unlike the rap world, the artists in the K-pop world have even less power and say in what goes on in the industry. So it becomes even more imperative that the consumers of K-pop, the world, make an adamant stance against the clear abuse in the K-pop music industry. Sources: Cain, Geoffrey. “K-pop’s dirty secret.” globalpost. Sources http://www.globalpost.com/dispatch/news/ culture-lifestyle/entertainment/130425/k-popkorean-music-girls-generation-lee-hwan-heefwaney Dana. “Open World Entertainment and the Ugly Side of K-pop.” seoulbeats. http://seoulbeats.com/2012/04/open-world-entertainment-and-the-ugly-side-of-kpop/ Linggo, Hulyo. “How to become a k-pop star.” blogspot. http://francismarianokpop0005.blogspot.com/ “Report: Interview with male ex-trainee who was raped and sexually abused at company XX.” koreaboo. http://koreaboo.tumblr.com/post/98011332508/ report-interview-with-male-ex-trainee-whowas Soh, Elizabeth. “15-year-old S’porean K-pop hopeful: They tried to ‘fix’ my face.” SGEntertainment. https://sg.entertainment.yahoo.com/blogs/ singapore-showbiz/15-old-k-pop-reality-contestant-tried-fix-075750152.html 14 J-Cole: The Other Side of the Story By Davis Reid In 2007, Jermaine Cole debuted his first mixtape, The Come Up, which caught the attention of hip-hop juggernaut Jay-Z and got Cole signed to his label, Roc Nation, in 2009. Cole would then go on to release two more mixtapes (The Warm Up & Friday Night Lights) before his first album, Cole World: The Sideline Story, dropped and debuted at No. 1 on the US Billboard 200 in 2011. Two years later, Cole’s second album, Born Sinner, debuted at number two, only to climb to No. 1 two weeks later. Cole’s latest album, 2014 Forest Hills Drive, was released at the end of 2014 and again debuted at No. 1. With his commercial success, there is little debating that J. Cole is one of the hottest names in hip-hop, but there is much more than record-sales that set him apart from the stereotypical rapper. Heaviness. That’s how Cole describes his music. “That’s my favorite,” he says. “Things that are heavy in content… The stuff that evokes emotion in me.” This already may be different than what you expect from a rap-star, and Cole acknowledges that his upbringing has provided him with a different perspective. He was born in Frankfurt, Germany while his parents were stationed in the military, but moved to Fayetteville, North Carolina a few months later where his mother raised him. He fell in love with rap at a young age, and moved to New York to attend college at St. John’s University, believing it would be the best spot for him to break into the rap game. He graduated from St. John’s Magna Cum Laude with a GPA of 3.82 and earned a degree in communication and business. While this provides him with a unique perception of rap world, it may also hurt him in ways. “There is a certain appeal to the hood rapper who sold drugs and didn’t go to school.” But this is what makes J. Cole such a standout. In a genre that is so often associated with misogyny, homophobia, and violence, Cole is able to step away and figure out ways 15 to influence a culture-shift. “I feel like I’m doing everything the right way, you know what I mean? I’m really going out of my way to do it the right way. I’m taking very few cheats — very few cheat codes that I’m using. You know what I mean? I’m really trying to stay true to the art form and just to the craft — the craft of doing this. Because that’s going to inspire the new generation to do the same thing.” And he does this by trying to set an example. Cole realizes these stereotypes, and tries to tell the other side of the story. “[We’ve had] 20 years now of rappers having to be like the most coolest, most fly, most macho. Like Biggie was so cool, he could do no wrong. Biggie was what you wanted to be when it comes to being a ladies’ man — or how he talked. Like Jay-Z, same thing; Mase. And even going back to Tribe — that was more of a realistic way to talk to women.” He continues, but “[I’ll explore] another side that, like, I feel like a lot of rappers won’t show, which is, yo, what if you’re just shy? You know what I mean? What if you just don’t really have the balls to holler at this particular woman? What happens then? Why is nobody talking about that? Well, guess what? I’ma tell you about it ‘cause I know what it’s like to be that, too. I know what it’s like to be that person. So it’s a different level of honesty that I feel like I have been trying to bring to the game.” This honesty came to the forefront when the Michael Brown shooting took place on August 9, 2014. Two days later, J. Cole released a song entitled “Be Free,” with the lyrics “All we wanna do is take the chains off, all we wanna do is be free.” Two weeks after that, Cole was in Ferguson, Missouri to visit and be a part of the environment. He paid for himself and twelve of his friends to be down there, and only took part in one short interview, making it clear that the purpose of the trip was not a publicity stunt, but rather to “be a part of history.” Cole would go on to perform “Be Free” live on the David Letterman show in December, and was received with praise for his genuineness and passion. “The message, which is what, ultimately, all this comes down to, is love. That’s the only thing that can solve all of this. Like, I find myself some days getting so upset and I forget about that part,” Cole says. “And I think bigger when I think about love. I think about the bigger solution.” And with that, Jermaine Cole continues to change the landscape of what the standard is in rap music. While so much of the rap we hear on the radio can seem mindless and without lessons, J. Cole has set his sights on being the socially conscious MC who tells the other narrative. So often, rappers feel the need to put on the persona as if they are the strongest, the hardest, the toughest, and this has created a certain culture around the entire genre. But Cole sees it differently. “I realized that I gotta base my happiness on what I have. Which is the people I have in my life, the love I have in my life, the – just the moments I have. You know, the simplest things… I just feel like, with rappers, there’s so much complacency. It’s like, ‘Oh, I’m a rapper. I’m successful. I make money. That’s all that matters.’ But there’s a lot of stuff going on in the world. Whether or not you’re aware of it, it’s happening.” So sit back and let him tell that side of the story. Sources: Flowers, Shaunee. “J. Cole, A ‘Mogul in the Making’” AXS. AXS, 7 June 2014. Web. 13 May 2015. Kelley, Frannie, and Ali Shaheed Muhammad. “J. Cole On Competition And Writing Honest Songs.” NPR. NPR, 23 June 2013. Web. 13 May 2015. Kelley, Frannie, and Ali Shaheed Muhammad. “J. Cole: ‘Ain’t Enough Of Us Trying’” NPR. NPR, 12 Dec. 2014. Web. 13 May 2015. Orr, Gillian. “The College Kid Shaking Up HipHop.” The Independent. Independent Digital News and Media, 20 Sept. 2013. Web. 13 May 2015. YouTube videos: “J. Cole Talks For Nearly An Hour to the WSJ’s Lee Hawkins | J. Cole Interview.” YouTube. YouTube, n.d. Web. 13 May 2015. “J. Cole: “Be Free” - David Letterman.” YouTube. YouTube, 10 December 2014. Web. 13 May 2015. 16 Kanye West’s Empowerment Through The Wire 808s to MPCs: Evolution of Hip Hop Production By Sean Regan By Blake Valenzuela 17 The modern day rap artist has seen a transition from talking about their life experience to portraying their narcissism in a way that allows them to describe who they believe themselves to be, what they have, and in some cases, the problems that are happening at that time. Rapper Kanye West is no exception to this version of what I deem to be the modern rap artist. Before becoming a rapper, Kanye West gained success as a Chicago producer. It was not until after he was in a car accident that he gained success through rapping. His first hit single, Through The Wire was created to share his experiences and frustrations he felt while his mouth had been wired shut due to a broken jaw after he was in a car accident. The first line is an example of the struggles and tasks that came with a mouth wired shut: “I drink a Boost for breakfast, an Ensure for dessert, Somebody ordered pancakes, I just sip the sizzurp, That right there can drive a sane man berserk” (West, Through The Wire). Shortly after this single, Kanye West debuted his album, College Dropout, which was a reference to him dropping out of college in order to pursue his rapping career. Rolling Stones Magazine ranks this album as #19 out of 100 of the best debut albums of all time. The song that brought this album most fame is Slow Jamz, which featured Jaime Foxx and Twista and was the first #1 hit song for all three musicians. Not much longer he released another album in 2005 titled, Late Registration, which had five top hit songs from that album. His biggest hit song from this album was Gold Digger. This is arguably the song that presents us with a snippet of who he’s transitioned to become today. During this period, he’s shown being courageous enough to share the ways in which media perceive blacks as ‘looters’ during a live Hurricane Katrina relief telethon. He then ends his portion of the telethon by stating, “George Bush doesn’t like black people.” With another song, Heard ‘Em Say, he shares his belief on aids in relation to the government when he says, “And I know the government administered AIDS/ So I guess we just pray like the minister say.” Although many believe this would be one of the last instances in where he would have these random outbursts, it wasn’t. Since then, it has been common for Kanye West to speak his mind. Year 2005 can be seen as a marker in the steps Kanye took to become who we have known him to become today. It is now common to expect Kanye West to speak his mind in any situation. The following year Kanye West poses for Time Magazine, in where he dresses as Jesus Christ with the thorn crown. This was meant to promote his song Jesus Walks, however, it was considered to be extremely controversial in that many people took offense to it. Another example of one of Kanye’s outbursts is when he took the stage of the Video Music Awards while Taylor Swift was giving acceptance speech for the best music video in 2009. He stated, “I’m sorry, but Beyoncé had one of the best videos of all time!” One would not have thought Kanye West would have said something remotely as blunt and straight forward when he was an up and comer, but the media and music industry seemed to have loved it. Fans of Kanye West loved it. It seemed that Kanye West no longer projected his experiences, through his music but rather replaced these experiences with what he believed or felt about modern day issues. In an interview on Jimmy Kimmel Live, Kanye states, “Anytime I spoke my mind, whether it put my career in jeopardy, or whatever, it was always what I thought was the truth… I don’t follow rules of like a normal celebrity… And for me to say I wasn’t a genius, I would be lying to you and myself.” This interview happened in 2013, and showed the reasoning for the way Kanye West responds to the media the way he does when given the opportunity. He believes to be a genius, and believes that not sharing his beliefs would practically be a disservice to society. This transition from being someone who shares experiences to sharing a biased form of beliefs can be an example of what media can do to people when they feel empowered by it. Although this empowerment may stem from media, Kanye West had recently just found a new form of empowerment a decade after releasing College Dropout. That is, he has recently obtained a doctorate degree at the school of Arts Institute of Chicago. Through the Wire: https://www.youtube.com/watch?v=uvb-1wjAtk4 Slow Jamz: https://www.youtube.com/watch?v=hrMrqBcv6Mk Gold Digger: https://www.youtube.com/watch?v=6vwNcNOTVzY Jimmy Kimmel Interview: https://www.youtube.com/watch?v=rQcZd3_oOgw Boom. Bap. One, two, three, four. Young Chop on the beat. Jahlil Beats, Holla at me. What may seem like simple onomatopoeia and two hype man phrases, are actually some of the most recognizable calling cards of artists in the world of Hip-Hop. However, these aren’t the people seen hooping around stage. These are the calling cards of the producers of hip-hop, the beat smiths, the people who would rather “Lock [themselves] in a room doing 5 beats a day for 3 summers”[1]. Even though most Hip-Hop producers are inherently out of the spot light, their musical contributions have undoubtedly shaped the growth and development of the genre. Considering that rapping and beat making are the core elements of Hip-Hop, it makes sense that beat production found its roots in the growing South Bronx Hip-Hop communities. Following Kurtis Blow and usage of the Fairlight Sampler, Afrika Bambaataa embraced the newly released Roland TR-808 that introduced the early sounds of both sampled and synthesized drum patterns into MCs and DJs repertoire of beats. Additionally, Fab Five Freddy’s sample of “Ahh, this stuff is really fresh” [2]became the early scratch sample of choice as it not only provided ample parts for beat slicing, it already had a scratch in it allowing less than experienced DJs use it as a crutch for poor timing. Shortly there after, in 1983, Run-DMC released itself titled debut “Run-DMC” produced nearly entirely Oberheim DMX, furthering raps current adherence to self produced sounds. All of this changed, however, once a producer by the name of Rick Rubin got his hands on a trio of Jewish Boys hailing from downtown New York City. The release of “Rhymin & Stealin” by the Beastie Boys and produced by Rick Rubin, marked one of the first times that not only was a sampled song repeated as a backing track but when another drum break was used in lieu of a self produced one[3]. Through out the song, Rubin sliced the drums of Led Zeppelin’s “When the Levee Breaks”[4] and layered other samples on top of this newly created pattern. This created the trend often heard from the gold age of hip hop of drums with a “punch” or a crunch. Other producers like DJ Priemer and the RZA continued this style, making the sound becoming largely associated with a New York style of rapping. Additonally, groups like A Tribe Called Quest and De La Soul began sampling classic soul records and looping them into their drum breaks. Prince Paul of De La Soul also pioneered the “chipmunk” sound popularized by the productions of artists like Kanye West. It consisted of taking a sample, often of a soul or gospel backing, and speeding it up until the pitch was like that of a character from “Alvin and the Chipmunks”[5]. The evolution of hip-hop production remained split into two branches: the self-produced and the sampled. This schism even persisted into the 2000s. For the sake of simplicity, the producer representative of the sampling party in the 2000s will be Madlib while the Neptunes will be the self-produced. Madlib continued to the practice of sampled older soul, gospel and funk records for his breaks, melodies and bass lines. The efforts of Madlib and other artists like J Dilla, the Alchemist, or MF Doom, in combination with releases from record labels like Stones Throw, have kept the golden era sound alive into the 21th century under the designation of “underground”. On the other hand, the Neptunes (Pharrell Williams and Chad Hugo) are characterized by their less is more, self created approach to production. Famous for combining electro-funk with Eastern percussion, the Neptunes rarely sample anything for their arrangement and instead, record many of a song’s parts live and then compile them later[6]. On thing that I would like to note is the development of modern Pop rap production. Pioneered almost entirely by DJ Mustard, Pop rap can be recognized by a reliance on 808 claps, snares, and a pronounced bassline. While such “ratchet” style is certainly incredibly profitable, it lacks much of the effort typical of hip hop production, in favor of recurring, but artist attributable, traits (DJ Mustard usage of “Hey” in the background of his songs). While the art of rapping itself went through many ups and downs in terms of growth and complexity, hip hop production stayed mostly true to its uphill growth. When people began seeing artists like Sean Combs, Dr. Dre, and Biz Markie step out into the spot like, many put down the microphone in favor of an 808 or MPC. Furthermore, this article is only meant to be a brief introduction into the world of production and a hope that more people can try out this often forgotten art. So, next time you and some buddies are freestyling for fun, try being the boom boxer or finger drummer. You might just find an experience far more rewarding than just spitting a few bars. Sources Barshard, Amos. “Rude Boys.” NYMag.com. N.p., 24 Apr. 2011. Web. 12 May 2015 Brown, Ethan (April 1999). “My Name is Prince...And I Make Beats” (PDF). The Source: 136–143 Daley, Dan. “Recording The Neptunes.” Recording The Neptunes. Sound on Sound, July 2005. Web. 12 May 2015 Daly, Steven. “The Sole Track That Launched Commercial Hip-Hop in 1979.” Vanity Fair. N.p., Nov. 2005. Web. 12 May 2015 D’Errico, Mike. “Off the Grid: Instrumental Hip-hop and Experimentalism after the Golden Age.” The Cambridge Companion to Hip-Hop (2015): 280-91. Web. Rivers, Patrick, “The Mad Science of Hip-Hop: History, Technology, and Poetics of Hip-Hop’s Music, 1975-1991” (2014). Dissertations and Theses, 2014-Present. Paper 467. http://academicworks.cuny.edu/gc_etds/467 Segal, Dave. “The Origins of That “Aaaaahhhh... Fresssshhhhh!” Sample.” The Stranger. N.p., 2 Nov. 2010. Web West, Kanye, Evidence, Syleena Johnson, Glc, Consequence, Jay-Z, J. Ivy, Talib Kweli, Common, Twista, Jamie Foxx, Ludacris, Mos Def, and Freeway. Spaceship. Kanye West. Roc-A-Fella Records/Hip 18 Blurred Lines: is Miley Cyrus the new Madonna? By James Hamilton Madonna, from the moment she burst into the pop music scene with her eponymous album in 1983, has been known as a trendsetter, constantly reinventing her image and pushing the limits of the socially constructed normative evaluation of gender and race. A little over two decades after Madonna’s first album, a young Miley Cyrus distanced herself from her acting career and broke into the music industry. As a rising star, the dichotomy between the innocence of Miley’s early acting career on Disney’s Hannah Montana, and her sexually explicit musical persona was jarring for witnesses of all ages. Similarities between the sexuality and ‘shock value’ of both Madonna and Miley Cyrus have led some to implicate that Miley Cyrus is, in-fact, the next Madonna. However, a closer analysis of the careers and performances of these two artists implies otherwise. One of the central reasons that some music reporters like Daniel D’addario contest that Miley Cyrus is the next Madonna is because of their shared tactic of ‘shock value’. Both artists use this tactic by incorporating shocking and provocative behavior into both their personal lives and their performances. Examples of these behaviors and performances include Madonna’s “Like a Virgin” VMA routine, the creation of The Sex Book, and her “Justify My Love Video”. For Miley, these actions include her sexual 2013 VMA performance with Robin Thicke, pole dancing at the TCAs, her nude “Wrecking Ball” music video, various nude photo leaks and various drug charges. Despite the fact that both artists have increased their popularity through provocative behavior, the motivations behind these shocking acts and the starkly different receptions of these acts are key factors that help to distinguish the ca- 19 reers of these artists as markedly different. Although Miley and Madonna both use provocative behavior to increase popularity, the roots of their behavioral tendencies are starkly different. Miley, when discussing recent press coverage of her hyper-sexualized persona and questionable abuse of drugs and alcohol in the city club scene was quoted saying, “how can you sing about partying if you never go out”. She goes on to describe how she engages in the party scene so that others will find her music relatable. This sort of outside-in persona construction finds itself in opposition with Madonna’s identity. While Miley constructed her identity to cater to perspectives of the current pop climate, Madonna did just the opposite. Madonna not only challenged pop culture, she reshaped it. Madonna’s personality was self-constructed. On the subject, she discussed her mother’s untimely death to breast cancer and how it impacted the strength of her voice. Madonna’s haunting memories of the emptiness and weakness of her mothers voice in her final passing days motivated her to find the strength in her own voice. Additionally, Madonna is quoted as attributing her raw and unshackled attitude to her lack of a mother figure. She noted that mothers normally teach their children manners, and she grew up without one. Hooks and other musical analysts describe Madonna’s ability to construct her own identity outside of normative culture and to direct the attention and direction of pop culture as one of her defining characteristics. In this sense, Miley’s subjection of her pop-identity to the confines of popularized hyper-sexuality and club scene behavior does not echo the identity of Madonna, but rather opposes it entirely. The careers and performances of Miley and Madonna also differ greatly how they were received by culture during their times. It is true that both Madonna and Miley employ sexual and provocative themes to snatch the attention of the public and pull them in. However, the important distinction between the receptions of the two artist’s work is the value of the substance and meaning of the works. Both artists are dominant performers, however Madonna not only attractions attention, but she keeps it with her powerful messages. Conversely, Miley’s ‘shock tactics’ are effective not because they direct the attention of the audience anywhere substantive, but, instead, simply because they can catch the attention of the audience at all. Often, those who claim similarity between the artists will point to the sexuality and popularity of Madonna’s Like a Virgin performances and compare them to the likes of Miley’s VMA performance with Robin Thicke. However, this comparison only highlights the differences in the actual effects of the artist’s performances. Madonna’s Like a Virgin performance not only captured the audience with sexual and powerful dance imagery, it also left the audience with a feeling of female sexual empowerment and pushed the envelope of conventional sexual norms. Debbie Miller from Rolling Stone noted Madonna’s voice “doesn’t have the power or range of, say, Cyndi Lauper, but she knows what works on the dance floor.” The performance was critically acclaimed and socially powerful. These reviews stand in contrast with Miley’s. Miley’s VMA performance was received overwhelmingly negatively, noted as being “raunchy”, “hyper-sexualized” and “inappropriate”. There are an extremely limited number of articles within the music industry that even address the performance in the frame of substance or art, those that do consider the performance to lean toward a misogynistic message that sexualizes woman, far from the empowerment that Madonna fought so hard to promote. The careers of Miley and Madonna are drastically different. Madonna changed the face of pop, what Elvis did for performance art, what the Beatles did for bands, Madonna did for the female pop-star. She used powerful performance art and dance in combination with provocative and socially daring messages to reinvent pop-culture and to empower the female artist. Although the tactics used by the artist may seem similar on the surface, they differed greatly in the purpose and reception. To consider Miley the next Madonna is to conflate sexual action and shock tactics with sexual progressivism and a lasting shock to the pop-culture that redefined the role of a female pop star. Sources: Scaggs, Austin (October 29, 2009). “Madonna Looks Back: The Rolling Stone Interview”. Rolling Stone (San Francisco: Jann Wenne Miller, Debbie (January 17, 1985). “Madonna: Like A Virgin : Music Reviews”. Rolling Stone (Jann Wenner) Like a Virgin (7-inch Single liner notes). Madonna. Sire Records. 1984. Holland, Jessica (November 8, 2009). “Miley Cyrus: The Time of Our Lives”. The Observer. Guardian Media Group. “Miley Cyrus to make “Dirty South Hip Hop Album””. Fist in the Air. November 10, 2012 Kahn, Robert (August 10, 2009). “Miley Cyrus’ pole-dancing performance sparks criticism” “VMA 2013: Most Talked About Moments: We Can’t Stop/Blurred Lines/Give It 2 U (Medley) | Miley Cyrus | Music Video”. MTV News. Viacom. Lawrence, Jesse (January 24, 2014). “Miley Cyrus Bangerz Tour Could Learn A Thing Or Two From Lady Gaga’s ArtPop Tour”. Forbes. Fritz, Ben; Kaufman, Amy (April 18, 2012). “OMG! Miley Cyrus’ ‘LOL’ gets no love from Lionsgate”. The Los Angeles Times. https://www.youtube.com/watch?v=gNQxorv2UCM We’re No. 1 · The A.V. Club Madonna’s Like A Prayer remains a provocative, substantive. Electronically Published: November 04, 2014 Das, Lina (May 23, 2006). “Madonna concert review: ‘Even the bouncers looked scared’”. Daily Mail (Associated Newspapers). 20 A Critique of MK-JAG’s Latest Cover: “Weak” by Alondra Munoz Earlier this year, MK-JAG made a brilliant cover of Etta James’ Cry. Unfortunately, MK-JAG’s most recent cover of SWV’s Weak hasn’t been as much of a success. MK-JAG consists of three performers. Both vocalists, Manyata and Kadijah, have remarkable voices. Manyata’s lower voice meshes well with Kadijah’s high pitched sound. They chose Weak to compliment their different vocal ranges, however, the song ended up not sounding as cohesive as its original. Manyata was first to sing on the track. She had an outstanding beginning. The audience can identify with the lyrics because of the soul in the song. Similar to the original song, she holds the notes skillfully. Despite having an incredible voice, Manyata had to sing louder than usual and project into the microphone and she didn’t have the same tone throughout her verse. Sometimes she would sing in one range and at other points she would sing in a lower range. The second vocalist, Kadijah, also starts off strong. The melody in her voice, for the first two lines of the verse captures one’s attention instantly. However, afterwards, the singing becomes very pitchy. The singing should have been more fluid. Rather than singing to emphasize talent and singing range, the singing should be mellower. Gernald harmonized and rapped on the track. The rap was well written. Referring to the theme of the song, Gernald, the rapper, says, “You make me weak” and “I feel so incomplete,” to highlight the message of the song. In addition, to underscore the importance of the lyrics, the rapper lowers the tone of his voice. MK-JAG represents musical evolution. They have the capacity to take an R&B record and satisfy a younger audience. While Weak is not representative of the group’s talent, it is still a great cover. What MK-JAG didn’t do well was arrange the song to fit the voices of the performers. Because of their distinct voices, changing the lyrics around and changing several notes to compliment the vocalist would have improved the cover. Great singing is not enough to produce a great record. All of the people involved in producing a record contribute to its success, or lack thereof. Vocalists play one of the most important roles in the latter. However, as seen in MK-JAG’s record, having a team to arrange the song was needed. Producers, composers, engineers, etc. are all important; an arrangement team made up of these key individuals help “work the other ear.” Cry’s success can be attributed to MK-JAG’s acquaintance with the song. MK-JAG’s cover of Weak demonstrates that great records involve multiple individuals, not just the talents of vocalists. While covers can be successful without a team, that success is not granted at all times. Rage Against the Machine: Rages against the Machine By James Wilson 21 How does one describe Rage Against the Machine? RATM is one of a kind with a perfect balance of things that at first thought shouldn’t go together: metal and rap combined with a punk attitude. Similar to Sex Pistols in demeanor, RATM did and said whatever they felt like doing and saying. However, RATM decided to take their show in a completely different direction promoting a style of political activism in order to rage against “the machine”. RATM was very powerful in its voice to call out against government and corporate wrongdoing. Lead singer De La Rocha was especially vocal about anti- war sentiment and anti- censorship. La Rocha famously said, “A good friend of ours once said that if the same laws were applied to U.S. presidents as were applied to the Nazis after World War II […] every single one of them, every last rich white one of them from Truman on, would have been hung to death and shot—and this current administration is no exception. They should be hung, and tried, and shot. As any war criminal should be.” This sparked major backlash from the news and media which claimed that he had called for the assassination of the president. However, this was clearly not the case. La Rocha thought that everyone in power should be held accountable for their crimes of war. This is what started to interest me so much about Rage Against the Machine. RATM didn’t necessarily believe themselves to be perfect or without fault, but they wanted everyone to have an opportunity to be themselves without infringing on the rights of others. RATM did this while being a part of the culture, but not fully in the culture. RATM also heavily fought against the use of censorship whether that censorship was through the use of force or warning label and radio broadcast. This was very important to RATM because much of their music was censored. Even some of their scheduled performances were unexpectedly censored by the police expecting that something bad would happen. In protest to the PMRC, RATM stood naked on the stage of Lollapalooza with PMRC and tape over their mouths and refused to play. RATM was later even censored by cops when they were not allowed onto the stage where they were going to perform. In response to the act of censorship by the police, RATM responded by singing their token song “Killing in the Name” through megaphones as a show of rebellion. When SNL again tried to censor RATM’s display of upside-down American flags Da Rocha was tired of it saying, “Our contention that American democracy is inverted when what passes for democracy is an electoral choice between two representatives of the privileged class. America’s freedom of expression is inverted when you’re free to say anything you want to say until it upsets a corporate sponsor. Finally, this was our way of expressing our opinion of the show’s host, Steve Forbes.” RATM wanted freedom of speech to be true for everybody in all contexts, not just sometimes when certain people were okay with it. This championing of freedom of speech was a large part in why RATM fought so hard and so frequently against censorship. Many people critique RATM for being fake and that they only adopted a certain persona to gain a following and get attention. This seems like a plausible thing to do when examining the lifestyle of these artists. RATM signed with Epic Records, a very big recording company, and live in Beverley Hills just like all of the other superstars and lifestyles. However, the members of RATM believed in what they were touting to others very much. They used their position to of wealth and power to be able to spread their message. PATM wanted to show as many peop RATM was very special because they were so different from anyone else that came before or after them. RATM did not care what people thought about who they were, but rather cared about the example that they set for others and how people in power used their authority. If they abused their power, RATM was not afraid to call them out on it. RATM, although not the most talented musicians that ever lived, they lived their lives in a certain way that made them feel like they were absolute rockstars that towered above authority. Sources: http://www.spin.com/2012/11/rage-against-the-machine-killing-in-the-name-anniversary-interview/3/ http://www.musicfanclubs.org/rage/articles/juice00. htm http://www.allmusic.com/artist/rage-against-the-machine-mn0000863790/biography 22 Is Bigger Always Better? A Closer Look at Woodstock By Andres Rodriguez 23 The Woodstock Music and Arts fair, most notably known as the Woodstock Festival of 1969, goes down in history as one of the most epic music festivals of all time. The festival drew in an estimated 500,000 people and was headlined by iconic artists including Jimi Hendrix and Jefferson Airplane. Having attended many music festivals myself, however, I could not help but notice numerous similarities and differences between these festivals and Woodstock. Specifically, studying the Woodstock Music Festival made me aware of its many unique social and economic qualities. By comparing my own experiences with what I have learned about Woodstock, I hope to determine whether a festival of Woodstock’s magnitude would be possible to replicate today. As of today, there has been no music festival as large as Woodstock. The larger festivals in the US today accommodate at most 100,000 people. The main reason Woodstock was so large was because of lack of security. Due to a late change in location, Woodstock staff was unable to fully barricade the event before it started. Consequently, nearly 50,000 people camping out in front of the main stage days before the event began. This caused the founders of the festival to make the festival free to the public. Today there has yet to be any major festival free to public, and ticket prices have been increasing every year in order to make profit, provide security, pay for a venue, and pay artists. As stated by an article about the economics of Electronic Dance Music, multiple day-passes for the Ultra Music Festival held in Miami every year cost $400 while VIP tickets have a starting price of $850. This price would have been unimaginable in 1969, and before the event was made free, 3-day tickets that were bought in advance only cost- ed $18 and if you bought them the day of the event, they would have costed $24, which today is an estimated $120 and $150 respectively. One of the main reasons why festivals today are so expensive is because popular artists/DJ’s are expecting more and more money for them to preform. According to the LA Times, booking fees for headlining artists often exceed six figures while non-headliners earn at least $15,000. Compared to The Woodstock Festival of 1969, the maximum an artist was able to earn was $15,000, however Jimi Hendrix who can be considered the headliner earned $18,000 because he played 2 sets. Another reason why music festivals today are so expensive is because the promoters need to be able to cover anticipated damages to the property and build massive stages for the performers. This is something the promoters of the Woodstock Festival did not take into account. Max Yasgur, the dairy farmer who agreed to host the festival on his land, was paid $10,000 for his cooperation, but resulting damages to his property exceeded $50,000, and he nearly lost his business. Additionally, the promoters of Woodstock did not have enough money to build another stage and were forced to allocate the rest of their money to build a stage rather than building a barricade around the entire venue. Besides the very apparent economic differences, music festivals today have many social similarities to the Woodstock Festival of 1969. The main similarity is that just like the iconic festival of 1969, music festivals today also attract many people from across the country that are interested in the same thing. Additionally, music festivals today attract people of all ages, especially young adults in their 20s. A festival of Woodstock’s magnitude would have many of the same social benefits as the iconic festival of 1969 did, as well as it bring in money to the area’s economy. After deep analysis of the Woodstock Festival of 1969 and music festivals today, I have come to the conclusion that re-creating a music festival as grand as Woodstock is not feasible. Socially, a festival of Woodstock’s magnitude would please every young American out there and festivalgoers would have stories to tell for generations to come. However, economically it is not feasible for the average American. Music festivals such as Governors Ball in New York and Coachella in California are already pushing the limits of ticket prices and these events aren’t even half the size of the iconic Woodstock Festival, which would increase the costs exponentially. Having the success festivals are having today, it would be beneficial to keep them the way they are. Unfortunately for now we are going to have to leave Woodstock in the past and cherish the legacy it has left on music festivals for years to come. Sources: Bray, Ryan. “Faking Woodstock: Why The 2019 Resurrection Is A Bad, Bad Idea.” Consequence of Sound. Consequence of Sound, 06 June 2014. Web. 12 May 2015. Crockett, Zachary. “How Much Did the Musicians of Woodstock Get Paid?” How Much Did the Musicians of Woodstock Get Paid? Priceonomics, 12 Mar. 2015. Web. 12 May 2015. Godard, Thierry. “The Economics of Electronic Dance Music Festivals.” SmartAsset. Insights, 27 Mar. 2015. Web. 12 May 2015. Parker, Chris. “The Economics of Music Festivals: Who’s Getting Rich, Who’s Going Broke?” THE ECONOMICS OF MUSIC FESTIVALS: WHO’S GETTING RICH, WHO’S GOING BROKE? Los Angeles Times, 17 Apr. 2013. Web. 12 May 2015. Rosenberg, Jennifer. “The Woodstock Festival of 1969.” The Woodstock Festival of 1969. Jennifer Rosenberg, Feb. 2015. Web. 12 May 2015. 24 The Boss Bruce Springsteen By Nick Marraffa October, 1974. New York City, Avery Fisher Hall. A collapsed stage and the sounds of “Rosalita” still echoing through the venue. The result of another explosive performance by one of the last great rock stars, The Boss, Bruce Springsteen. At the time of this performance, Springsteen had yet to come close to stardom. He had two albums under his belt since he had started recording nationally in 1972: Greetings From Asbury Park, NJ and The Wild, The Innocent, And The E Street Shuffle. These two albums had then only sold about 100,000 copies combined, yet his fans were just that; fanatics. Fans of rock and roll could feel the emotion and energy elicited by Springsteen in his performances, and as Dave Marsh of Let It Rock Magazine wrote, “He can do everything. He writes lyrics that put Dylan’s recent work to shame” (Marsh). The pride of New Jersey would not be denied, as critics and those in the business knew he was destined for stardom, seeing him not as just another Bob Dylan, but as Bruce Springsteen. In 1975 he released Born to Run which ended up six times platinum, and by 1980 his next two albums combined for another eight times platinum. It was abundantly clear by the time he reached London in 1981, overselling a crowd of 105,000 at Wembley Arena, that Springsteen WAS rock and roll. Bob Dylan was to play in less than a month, but many were skeptical as to how well he would be received, because “No one, the feeling goes, can follow Springsteen” (Williams). In 1984 Born in the USA went fifteen times platinum in the US alone and all who followed would now be compared to the success of Bruce and his extremely gifted E Street Band. Born September 23, 1949 Springsteen grew up in Freehold Borough, New Jersey. His life and times spent “in the swamps of Jersey” had a significant impact on his musical content. The main inspirations for him to take up music were seeing Elvis perform on the Ed Sullivan Show and the success of fellow New Jersey native Frank Sinatra. At the age of sixteen, Springsteen played multiple venues, most notably at Café Wha? in Greenwich Village. At the time of Bruce’s performances the café was owned by Manny Roth, the uncle of David Lee Roth. Many of his songs reference back to New 25 Jersey and his time spent living a life on the boardwalk. He told Jerry Gilbert of Sounds in 1974 that he missed being able to write songs on the boardwalk and that the road was really no place to write for someone of his caliber. It helped for him to write in familiar places, since his lyrics were often composed of aspects of his own life. Bruce said of his lyrical content, “I see these situations happening when I sing them and I know the characters well…they’re probably based on people I know” (Gilbert). He describes the stories he tells in his song as just like walking down the street, noting that “there’s lot of activity in my songs, a whole mess of people,” and most of his songs were written without any music (Gilbert). Though they can be related to aspects of his life, Springsteen was never one to pump his own ego and said of his songs “The mistake is when you start thinking that you are your songs” (Gilbert). With this attitude, he continued to write songs about places and events that were familiar to him, but usually tried to make sure he was not the focus of the song. Also, his songs had an attitude that the working class American could relate to and could put themselves inside of instead. Through this, his work became truly patriotic, encapsulating what it meant to be an American at the time. This attitude persisted in his later work as well. He never stopped making albums or performing, but after hitting three times platinum with Tunnel of Love in 1987, he didn’t have as much success in his record sales as previously. He has had multiple platinum albums since, but the only one to reach more than one was The Rising which he released in 2002 as a response to the September 11 attacks. Also, The Rising was the first album he did with the full E Street Band since his peak with Born in the USA. Songs like “Into the Fire” “Countin’ on a Miracle” and “My City of Ruins” really spoke to how the American public was feeling in the aftermath of the destruction. In a move that many saw as unprecedented and may have even been upset about, Springsteen teamed up with Asif Ali Khan, a Pakistani musician, to make music for “Worlds Apart” and give it a middle-eastern flair. In an interview with Adam Sweeting of Uncut in 2002, Springsteen was asked about this possible criticism and responded, “Anybody can say anything, nothing surprises me at this point…it was just great Pakistani musicians and they sang beautifully…it just worked really well musically and they were great people and great musicians” (Sweeting). Springsteen wasn’t “teaming with the enemy,” he was simply making great music to comfort a nation that needed it more than anything. Even with his monumental success, he never allowed anything to go to his head or change his personality. He remains a Jersey kid, living there with his family on a farm in Colts Neck. Springsteen expresses his attitude of how he lives currently in a very simple way, “I think you have to make a point of behaving like a human being” (Sweeting). Many who have had his level of success feel a need to live with a huge ego, but that means nothing to Bruce. The Boss remains a man of the people and true to his American and New Jersey pride, and though his chart success is not what it once was, he still packs a stadium better than any other rock star. Sources: Bruce Springsteen/2002/Adam Sweeting/Uncut/Bruce Springsteen/10/05/2015 23:52:41/ http://www.rocksbackpages.com/Library/Article/bruce-springsteen-5 Bruce Springsteen/1973/Steve Turner/New Musical Express/Was Bob Dylan the Previous Bruce Springsteen?/10/05/201520:28:51/http:// www.rocksbackpages.com/Library/Article/wasbob-dylan-the-previous-bruce-springsteen Bruce Springsteen/1974/Jerry Gilbert/Sounds/ Bruce Springsteen/10/05/2015 20:22:28/http:// www.rocksbackpages.com/Library/Article/ bruce-springsteen-7 Bruce Springsteen/1981/Richard Williams/Sunday Times/Bruce Springsteen: A responsible rocker/10/05/201520:18:42/http://www.rocksbackpages.com/Library/Article/bruce-springsteen-a-responsible-rocker Bruce Springsteen/1974/Dave Marsh/Let It Rock/Bruce Springsteen: Shouldn’t He Be Famous?/10/05/2015 20:19:28/http://www. rocksbackpages.com/Library/Article/brucespringsteen-shouldnt-he-be-famous The Second British By Syed Ayman Kabir Invasion The Second British Invasion started in the summer of 1982. The launch of MTV was one of the main reasons for the resurgent popularity of British groups in the US. The New Wave of British Heavy Metal and New Wave(not heavy metal) were the two main genres. Music videos were very popular in Britain, unlike in America. MTV, realizing their commercial potential, began airing them. Record sales by the acts played on the channel skyrocketed, baffling the music industry. In dance chart Rockpool, only 7 of the top 30 groups were of American origin in 1981. In July 1982, The Human League’s ‘Don’t You Want Me’ spent three weeks on the Top of the Hot 100, largely due to extensive airplay from MTV. The New York newspaper ‘Village Voice’ described it as “pretty unmistakably the moment the Second British Invasion, spurred by MTV, kicked off ”. Duran Duran and Culture Club were some of the most popular acts of this new ‘video era’. They had created a hype similar to that of the ‘Beatlemania’ in the 60s. “It was like somebody had given the entire audience drugs. We couldn’t hear the monitors. We couldn’t hear ourselves play” recalled Duran Duran co-founder and bassist John Taylor, referring to a 1984 show in Seattle. “The clones were out in full force: ‘Boy mania’ had hit the States in a big way. Dreadlocked fans filled the front rows of every gig and lobbies of every hotel” wrote Culture Club vocalist Boy George in his autobiography. Established British acts such as Queen, Elton John and David Bowie also experienced a surge in popularity. The album ‘The Game to the Works’ by Queen topped the Billboard 200 for five weeks. The synthesizer, a key element in the British new wave acts, was featured for the first time in a Queen album despite their previous albums having a “No Synthesizers” sleeve note, highlighting the influence of the invasion. The New Wave of British Heavy Metal(NWOBHM) was a movement that started in the UK in the late 1970s. It was an attempt to rejuvenate Heavy Metal, a genre which stagnated with its biggest acts (Black Sabbath, Led Zepellin and Deep Purple) all moving away from the genre and leaning towards a more ‘bluesy’ sound. The NWOBHM toned down the blues influences, and incorporated elements from punk and progressive rock of the 70s, and sped up the tempo. What was left was a very ‘heavy’ and ‘tough’ sound that was meant to only appeal to underground metal fans. Long hair, denim jackets, leather and chains became the image of NWOBHM. Iron Maiden, Def Leppard and Diamond Head were some of the biggest acts associated with the early movement, with older acts like Judas Priest and Motorhead also joining in. Soon after 1984, the popularity of British artists started declining, due to several reasons. Culture Club split up over Boy George’s legal issues regarding drugs. Duran Duran had split into two side-project groups. “I think most of those groups, as so often happens, started to make worse records and accompanied them with really bloated, absurd and pompous videos. It was the combination of success and touring and astronomical demands on your time affecting your creativity, but also success bloating egos and destroying any sense of perspective” said Simon Reynolds, author of ‘Rip It Up And Start Again: Postpunk 1981-1984’. Meanwhile, American artists were beginning to catch up on the video era. “The reality was that Madonna, Prince and Michael Jackson did it better, bigger and more global than a lot of British acts” said Martin Fry of the British band ABC. “The whole music scene changes every 15 milliseconds.” The most popular NWOBHM acts meanwhile, ironically, began to clean up their sound. Def Leppard refined their sound and started making glossy MTV videos. They even did a collaboration with childhood fan Taylor Swift recently. Iron Maiden moved towards a more progressive sound. Meanwhile American metal acts influenced by the NWOBHM bands started to dominate the charts. Metallica, Megadeth, Slayer and Anthrax, known as the Big Four, were the most popular, with Metallica even topping the pop charts. British acts still continued to achieve chart success but their popularity slowly waned as the 80s drew to a close. Hip-Hop, Hair Metal and Dance became the most popular genres. Later British trends such as The Spice Girls, Blur and Oasis never caught on with the US comparatively to the early 80s acts. In April 27 2002, the Hot 100 had no British acts for the first time in four decades. British artists however, would once again begin dominating the charts. In 2011, British artists accounted for 11.7% of the US. market, equivalent to one in every eight albums sold. This was a record year for British acts in the US, and this record would only last till 2012 when they accounted for 13.7%, one in seven of all artist albums sold in the U.S. This prompted BPI chief executive Geoff Taylor to officially call it a ‘Third Invasion’. “British labels are discovering unique talent and using social media to help build fanbases right around the world, in particular in the U.S., where fans have such an affinity for British music.” Sound familiar? Once again the British began enjoying success due to them being more media savvy than the US. Amy Winehouse’s new album Back to Black in 2007 paved the way for Adele, One Direction and Mumford and Sons to break through and achieve enormous success. It also made more established British acts such as Coldpay and Muse more popular. Some other significant acts include Rod Stewart, Ed Sheeran, Florence and The Machine and Bullet For My Valentine. British indie music also started gaining a large fanbase with the likes of Franz Ferdinand, Bloc Party and The Arctic Monkeys. I mean, are you really a Wesleyan student if you don’t listen to the Arctic Monkeys? Overtime, we have seen British artists gaining success in America through better usage of media (MTV and social networking). The American charts are set for more ‘invasions’ to come. Sources: https://www.billboard.com/biz/articles/ news/1538581/the-new-british-invasion-ukacts-claim-largest-share-ever-of-us-album http://tvtropes.org/pmwiki/pmwiki.php/ UsefulNotes/TheBritishInvasion?from=Main. BritishInvasion http://www.cbsnews.com/news/a-look-back-at1983-the-year-of-the-second-british-invasion/ http://www.allmusic.com/style/new-wave-ofbritish-heavy-metal-ma0000004491 http://ultimateclassicrock.com/new-wave-ofbritish-heavy-metal/ 26 The Beach Boys By John Valett Known as “America’s Band,” the Beach Boys had enormous success and became one of the greatest bands in American history. Their music is timeless and has multigenerational appeal; songs such as Good Vibrations, Wouldn’t It Be Nice, Surfin’ USA and others are well known by people of all ages. Not only did this five-man band produce a long string of hit songs and timeless classics, but also they contributed to the hippie subculture of the late 1960s. They raised the profile of California and pushed the boundaries of music. They even influenced bands as big as The Beatles to produce some of their greatest work. The band was formed in 1961 in the Los Angeles suburb of Hawthorne, California. It was a family band; brothers Brian, Dennis, and Carl Wil- 27 son formed the band with their cousin, Mike Love, and their friend, Alan Jardine. Brian Wilson was considered the most musically gifted and became the group’s leader. He wrote the music, produced the recording sessions, and even orchestrated the harmonies. In the beginning, their music mainly focused on three things: surfing, cars, and teen romance. Songs such as Surfin’ USA, Surfer Girl, and Little Deuce Coupe embraced the aforementioned themes and reached the Top 40 in 1963. Although there are many songs about surfing by the Beach Boys, Dennis Wilson was ironically the only member of the group that actually surfed. Nevertheless, singing about these themes brought the Beach Boys major success. From 1962 to 1966, twenty-two of the Beach Boys’ singles reached the Top 40. In comparison, the Beatles had thirty-one songs reach the Top 40 by 1966 and the Rolling Stones had twelve. The pace that the Beach Boys were recording at was astounding, in 1964 alone, they released four albums. By 1966, the Beach Boys had established themselves as one of the greatest bands alive. The impact of the Beach Boys at this time was immense. Their hit songs about surfing, cars, and love, idealized and romanticized California to many across America. California was seen as a state full of laid-back surfers, hot rods and beautiful weather. Even to this day, a little over 50 years after these songs were released, California is often known for its beaches and surfing culture because of the songs that the Beach Boys wrote. Due to the idealized and romanticized perception of California created by the Beach Boys in the mid 1960s, many restless youth in wanderlust migrated to California. These restless youths would eventually help establish the hippie culture that rose to prominence in areas like San Francisco in the late 1960s. In January of 1966, the Beach Boys (more specifically Brian Wilson) began to work on Pet Sounds. Brian worked non-stop for four months. Although, today, their album Pet Sounds is seen as a huge success, innovative, and contained one of the most popular Beach Boys songs of all time, Wouldn’t It Be Nice, the album was a huge commercial disappointment. However, Brian continued with his next project: Good Vibrations. Brian Wilson referred to the song as a “pocket symphony” and the Beach Boys spent $50,000 dollars to record the song in 17 sessions. The impact on the musical and cultural world that followed after this song’s release was enormous. Due to the success of this song, the phrase “good vibrations,” and its shorter version “good vibes,” became a part of the 1960s hippie vocabulary. Even today, the phrase “good vibes” is still occasionally used. However, a single phrase is not the only impact that this song has had. After the release of the Beach Boys’ album Pet Sounds and Good Vibrations, the Beatles, the world’s most famous band, sought to challenge the Beach Boys’ success. This competitiveness drove the Beatles to create their first concept album: Sgt. Pepper’s Lonely Hearts Club Band. After their highly successful chart-topping song Good Vibrations, the Beach Boys saw a decline in their success. However, in 1974, Capitol Records released a two-album collection of the Beach Boys’ greatest hits. The album was called Endless Summer and quickly reached the top of the charts and Rolling Stone even named the Beach Boys “Band of the Year.” In the following years, the Beach Boys continued to release new music but it achieved little commercial success. By the 1980s, new music released by the group declined rapidly. The group released their last number one hit, Kokomo, in 1988. The band soon after separated. Dennis Wilson drowned in 1983 and Carl Wilson passed away in 1998 due to lung cancer. Brian Wilson pursued a successful solo career and continues to make music to this day. Al Jardine formed the band Al Jardine, Family & Friends, and Mike Love still tours with Bruce Johnson as the Beach Boys Band. The Beach Boys gained massive success and popularity within a span of a few years. They actively competed with the Beatles, who are considered to be one of the greatest bands of all time, and their music is considered classic today. They also helped define California and establish the hippie culture that flourished in the late 1960s. The Beach Boys reached superstardom and will go down as one of the greatest American groups in history. Sources: “Good Vibrations by The Beach Boys Songfacts.” Good Vibrations by The Beach Boys Songfacts. N.p., n.d. Web. 12 May 2015. “The Rock and Roll Hall of Fame + Museum.” The Beach Boys Biography. N.p., n.d. Web. 12 May 2015. 28 Crowdfunding: What we can lean from Amanda Palmer By Richard Fessler In April 2012, Wesleyan alumnus Amanda Palmer launched a Kickstarter campaign to fund her album, Theater is Evil. She asked for $100,000 and raised almost $1.2 million. In the video she posted on her Kickstarter page, Amanda Palmer held up a sign that declared, “This is the Future of Music.” Was she right? Before that question can be answered, it’s worth looking at the traditional model of album production that Palmer rejected. Traditionally, an artist looking to make an album would pitch it to a record label (when Palmer was a member of the Dresden Dolls, she was signed to Roadrunner Records), which would front the money needed to record, mix, manufacture, promote and distribute the album. This can be incredibly expensive; Palmer claims that Roadrunner budgeted over $200,000 just to record one of her albums. In return, the label would get the rights to a large share of the profits from the album sales, an exclusive contract with the artist and sometimes even proprietary rights to the artist’s music. In this system, the label risks investing lots of money in an album that might not sell, but can also reap massive profits from a successful artist. The artist signs these potential profits away, but gets to make a record without worrying about any of the costs and gains access to the label’s professional staff of recording engineers, producers, marketers and distributors. Ideally, the artist and the label are able to work together in a mutually beneficial relationship that helps everyone make money. In reality, labels are often able to sign unknown young artists to contracts that favor the label, creating problems down the road if the artist makes it big (this is more or less what happened to Amanda Palmer; in a 2012 interview with the AV Club she called her relationship with Roadrunner “abusive”). Before the Internet and the MP3, signing with a label was the only viable way for an album to get made. Even if an artist could afford to rent a studio or buy equipment to independently record their music, it would be impossible to make and distribute the physical albums without the label’s infra- 29 structure. Pre-Internet, the only way to get music to customers was to manufacture vinyl records, tapes or compact discs, which was very expensive. The Internet and the MP3 made physical albums obsolete and made distribution as simple as uploading a file, thus making a world without labels possible. But even though the Internet made it possible to function without a label, labels hung around. Remember, Roadrunner budgeted over $200,000 just to record one of Palmer’s albums. The Internet made distribution cheap, but the other costs associated with making an album stayed high. Additionally, no matter how successful an artist is, they have no guarantee a new album will sell. Paying to make an album is a gamble that comes with risk. Labels survived the advent of the Internet because they are still willing to take on the financial risk of paying for an album, something that would be impossible for most artists. However, Amanda Palmer did not claim that the Internet is the future of music (though it remains necessary for the future she envisions). She claimed that crowdfunding is the future. Crowdfunding is a appealing to artists because it passes all of the financial risk associated with album production from the label to the fans. The artist gets to make their album without paying anything out of pocket and keep all of the money the album makes. Fans get to directly support their favorite artists and the cost is spread out among the backers, making the individual risk very small. In theory, the only losers are the record labels. In practice, crowdfunding is much more complicated. Artists essentially have to sell a product that doesn’t exist yet. This wasn’t much of a problem for Amanda Palmer, as she has a large and rabid fan base that gave her ten times what she asked for. But artists who are trying to make it big don’t have the kind of fan support that it takes to raise $1.2 million. They could try to raise their profile by posting music to Youtube or taking advantage of social media. Additionally, they could sign the contract that Roadrunner Records is offering them, make an album now and worry that it might turn into an “abusive” relationship later. The crowd can also be unforgiving to artists who take a few albums to find their stride. Bob Dylan’s first album tanked. Even if he had managed to get that first album crowdfunded, no one would have come back to pay for “Blowin’ in the Wind.” Nor would he have been able to raise money from his fans to pay for his switch to electric that lead to “Like a Rolling Stone.” This is not to say that labels are run by saints who stick by artists they believe in. Labels go where the money is or where they think the money will be. The advantage of a label is that it only takes one executive who believes that Bob Dylan’s second album will be better to get that album made. At Kickstarter, it takes a crowd. Ultimately, crowdfunding will probably turn out to be the future of some music. Established stars like Palmer, who can sell their fans on their future production, will be able to take advantage of new funding, while labels will continue to play a large role in the music industry, especially in regards to young talent. Crowdfunding is not THE future of music, but it is a future for the limited number of artists who are able to take advantage of it. Sources: https://www.kickstarter.com/projects/amandapalmer/amanda-palmer-the-new-record-artbook-and-tour/description http://avclub.com/article/amanda-palm- Spotify, Resurrected for a Moment with Forgotify By Sam Furnival The current era of music is one of streaming, and the key player is Spotify. While Spotify may be controversial in many ways, particularly in its treatment of artists and songwriters, few beyond diehard “Swifties” and Beatlemaniacs can complain about the size and scope of its collection. Spotify gives access over 30 million songs, with over 20,000 more added each day. A New Yorker profile of the founder, Daniel Ek, described “His vision, that Spotify is a force for good in the world of music, is almost Swedenborgian: salvation in the form of a fully licensed streaming-music service where you can find every record ever made.”[1] Around every corner is the promise of musical discovery and ecstasy, dredging up something lost to time that gives you a breath of “pure serene.” The phrase comes from Yeats, who in “On First Looking into Chapman’s Homer” compared such artistic discovery to … stout Cortez when with eagle eyes He star’d at the Pacific — and all his men Look’d at each other with a wild surmise — Silent, upon a peak in Darien.[2] However, Spotify’s library is not just large, it is Borgesian in scope. Like the infinite choices in the Garden of Forking Paths, the endless bookshelves in Library of Babel, or the ever-growing pages of the Book of Sand, the vastness of Spotify is almost paralyzing. To listen through the back catalogue would take two centuries, and each day brings with it another month’s worth of music. There are a few common reactions to this tyranny of choice. You can follow the crowd, by streaming what’s most popular on Spotify and what your Facebook friends are listening to. You can “lean forward” and seek out the music you like, or “lean back” and let human curated or algorithmically customized playlists that have replaced the DJs of old. However, these ports of entry have left an enormous amount of music terra incognita. Superstar artists can earn a comfortable living off of Spotify streams, but small or midsized artists report miniscule royalty payments. This is a problem only for artists who are listened to in the first place. For a year-end report in 2013, Spotify revealed that over 4 million of its (then 20 million) songs had not been played a single time.[3] Perhaps the only way to reach these islands is to use Forgotify, a Charon to the land of dead music. Forgotify was created in early 2014, after “art director and music aficionado” Lane Jordan heard about these unplayed millions.[4] With some friends, he ran a search for any music with a popularity of 0 and then built the results into a database. The team “set out to give these neglected songs another way to reach your ear holes, and Forgotify was born.”[5] Forgotify.com has a simple webpage, with only two buttons, “Next” and “Share.” There are no filters or customized algorithms, only random chance, queuing up a “forgotten song” for you to play. This serendipity, Jordan said in an interview, is in part to expose users to genres and eras they wouldn’t otherwise consider.[6] When they first built the web app, the total number of tracks was four million. However, the list changes every day, as the database adds some of the newly uploaded songs and drops those that people have listened to. For now, this churning seems to be largely stable. The most poignant part of Forgotify is its ephemerality. While writing this article, I went on a musical journey stretching back decades and around the world. I heard Gulf Coast Blues, 70’s Bulgarian pop, a Canadian Neil Young rip-off, Greek Folk songs, and a Punjabi-Norwegian singer. After listening to enough, one can pick out certain patterns. All of the songs are relatively old; the most modern track I’ve ever found was recorded in 2003. A contemporary band would get at least a perfunctory listen-through from friends and family, but the artists of earlier decades have either heard enough on Vinyl or CD. Much of the music was recorded by defunct groups or retired artists. Others, such as the Soviet military choir and the Czechoslovakian Progressive Rock band,[7] hail from countries that no longer exist. Still more come from intensely musical nations like India or Iran, where millions of potential streamers await reliable Internet access and licensing agreements. Just as the artists and these musical traditions are in danger of disappearing, so is the music they left behind. After a person listens to a song, it will disappear from the Jordan’s list the next day. If no one has managed to stumble upon “Kill Me Dead” by Daddy Screw before, what are the odds that someone in the future will?[8] I have streamed it for the first time, and probably last. The onus is on you, the listener, to either save the track or consign it to an even deeper oblivion. The site itself is cursed with a similar mortality. Forgotify will not last forever. “If it’s successful, it shuts itself down,” its programmer told Vice. “We heard somewhere that it would take 200,000 people listening for an average of an hour to knock out all the songs—which makes it sound more attainable than we thought.”[9] The very appeal of Forgotify is based on the fact that the Internet is an enormous ocean, where things of great value might nonetheless lay submerged and undiscovered. It is hardly surprising, therefore, that a year after its inception and a short buzz of publicity, Forgotify itself seems to have sunk beneath the surface, largely forgotten. [10] Explore now, before the frontier closes and there are no tracks left to rediscover: http://www.forgotify.com/ Sources: [1]Seabrook, John. “Revenue Streams,” The New Yorker. 11/24/14 http://www.newyorker. com/magazine/2014/11/24/revenue-streams [2] Keats, John. “On First Looking into Chapman’s Homer.” 1816 https://en.wikisource.org/wiki/On_First_Looking_into_Chapman%27s_Homer [3] Palermino, Chris Lee. “Forgotify Plays Spotify’s 4 Million Unheard Songs” Billboard. 2/12/14 https://www.billboard.com/biz/articles/ news/digital-and-mobile/5901260/forgotify-plays-spotifys-4-million-unheard-songs [4] ibid [5] “About.” Forgotify. http://forgotify.com/ about.cfm [6] Palermino. [7] Prague Rock (rimshot) [8] Off the album Loverman. [9] Benson, Thor. “Trolling the Unheard Depths of Spotify with Forgotify” Motherboard. http:// motherboard.vice.com/blog/trolling-the-unheard-depths-of-spotify-with-forgotify [10] Its Twitter account tweets about once a month, and its Facebook page has barely a thousand likes, and Alexa ranks over half a million websites above it by web traffic. 30 When Science Meets Music By Trinity Russell Beginning with their arrival to America in 1964, rock groups such as the Beatles and Rolling Stones detonated a national explosion that contributed to a reelin’ and rockin’ American culture. They’ve added style and energy to music and are often accredited with commencing the American Music Revolution of 1964. According to a team of scientists in London, these stars are not as culturally influential as we would like to think. In fact, hip-hop artists such Afrika Bambaataa and Public Enemy, appear to have a farther reaching cultural and musical significance. The team of scientists, M. Mauch, R. MacCallum, M. Levy, and A. Leroi, published their findings in the Royal Society of Open Science on May 6, 2015. The title of their study, “The evolution of popular music: USA 1960–2010” is the first of its kind to provide empirical evidence by using music recognition technology and text-mining tools to analyze more than 17,000 songs between 1960 and 2010. They selected music that comprised 86% of the United States Billboard Hot 100 chart and analyzed 30-second clips of each song for themes, such as harmonic and timbral properties. Using this data, they produced a classification of the evolution of music. Their scientific study identified three influential years in music history: 1964, 1983 and 1991. On February 7, 1964, the Beatles arrived at John F. Kennedy Airport in New York where they were met by 3,000 screaming fans. Two days later, they appeared on the Ed Sullivan Show, a television variety program. Their arrival commenced the “British Invasion” and nearly 45 U.K. pop groups, such as the Rolling Stones and The Who, arrived in America. During the first year of the invasion, the Beatles held the top five spots on the Billboard Charts. In 1983, music technologies such as drum machines and the synthesizer created a new style of music that was capitalized upon by the new wave and disco genres. Popular songs such as “Psycho Killer” by Talking Heads relied on these technologies. Lastly, in 1991, the rise of hip-hop sparked a musical revolution in America by further shaping the structure of the American charts. 31 One surprising conclusion of the study is that the British did not start the American Music Revolution of 1964. It is popular belief that the British Invasion is credited with changes in music over time. However, according to this study, the trajectory of American music appears to have been determined prior to 1964. Therefore, the arrival of the Beatles added fuel to the fire, but didn’t ignite the match. The songs of British boy bands were in line with music trajectory, just one step ahead of everyone else. The scientists also suggest that diversity in song topic declined to a minimum in 1986 and then rose to a maximum in the early 2000s. This finding stands in contrast to the popular belief that popular music has caused musical diversity to decline over the years. The scientists attribute the lack of topic diversity in the early 1980s to a lack of timbral diversity. In the early 1800s, drums, percussive instruments, and guitar dominated tunes. Most recently, these themes have been replaced by energetic music with sampling, hard beats, and speech. In terms of styles, the increase in diversity over the years is attributed to the diminishing popularity of genres such as new wave, disco and hard rock, and the surge in popularity of genres such as rap and hip-hop. According to lead scientist MacCallum, they found “no evidence for the progressive homogenization of music in the charts.” The rise of rap and related genres appears to be “the single most important event that has shaped the musical structure of the American charts from 1960 to 2010.” Collaboratively the scientists have concluded that hip-hop has been the most influential development in music. According to music journalist, Dorian Lynskey, “[hip-hop] redefines what counts as a pop song and what elements you can use: the rapping on one level takes you away from the need for vocal melodies, while the production on the other is more about loops than chords and sampling.” For example, Afrika Bambaataa’s “Planet Rock” uses the synthesizer melody from Kraftwerks’ “Trans Europe Express.” Another example is Eric B. and Rakim’s use of sampling in their song “Eric B. is President” as well as Run-DMC’s rendition of Aerosmith’s “Walk This Way.” As said by DJ Grandmaster Flash, these songs were so catchy, they didn’t need to be tampered with. They allowed him to do his job easier—he was able to take a walk or go get a drink in between songs. This research is significant in that it provides empirical evidence to the study of music history—a field that has been impeded by its lack of hard facts. However, the researchers recognize a few limitations of their study. Their measurements of music only capture a “phenotypic complexity of even the simplest song; other measures may give different results.” Secondly, they have sampled 50 years of music, which is a very short period in the grand scheme of music history. In addition, this study is unable to account for the emotional significance that groups such as the Beatles have had on American culture. The Beatles arrived shortly after the assassination of President John F. Kennedy and greatly lifted America’s spirits. The findings of this study may disturb Beatles and Rolling Stones fans, especially those who were teenagers during the British Invasion of the 1960s. As stated by Leroi, one of the authors of this study, “Everybody thinks the best music was produced when they were 17 years old. We wanted to do something better than that”. While the evidence is convincing, it’s important to realize that science doesn’t evoke emotions, it doesn’t move as powerfully as music. When it comes to deciding which style of music has the greatest mark on American culture, be subjective and trust your heart. Sources: Mauch, Matthias, et al. “The evolution of popular music: USA 1960–2010.” Royal Society Open Science 2.5 (2015): 150081. “The Evolution of Popular Music By Year (1950-2010) (U.S.A.) (Source: Billboard “Hot 100”)” YouTube. YouTube, 13 December 2011. Sun. 10 May 2015. Hapsis, Emmanuel. “New Study Suggests The Beatles Aren’t As Important As You Think”. KQED Pop. 11May 2015. Sun. 10 May 2015. “Study: Hip-Hop is Greatest Influence on Pop Music, Not Beatles”. EurWeb. 12 May 2015. Sun. 10 May 2015. The Early Edition, CBC New “Rap and hip-hop more influential than rock n’ roll study finds”. CBC News. 10 May 2015. Mon. 11 May 2015. Ali, Lorraine. “ Hip-hop, not Beatles, had greatest influence on pop music, study says”.Los Angeles Times. 9 May 2015. Sun. 10 May 2015. Barnes, Tom. “Scientists Just Determined the Most Important Genre of Music of All Time”. Music.Mic. 7 May 2015. Sun. 10 May 2015. Katz, Gregory. “Scientific study of pop music: Beatles, Stones eclipsed by emergence of hip-hop in 1991”. Leader~Post. 8 May 2015. Sun. 10 May 2015. Giles, Jeff. “New Study Suggests Hip-Hop Was More Culturally Impactful Than the British Invasion”. Ultimate Classic Rock. 7 May 2015. Sun. 10 May 2015. 32 A Conversation With Roger McGuinn of The Byrds By Aaron Stagoff ASB: After the Woodstock and Altamont Festivals, was there a general feeling that the peace and love generation of the 1960’s was about to conclude, or was there an unconscious shift? RM: Yeah, it just kind of fell apart. There was a great deal of optimism in the early 1960’s that we were going to change the world and stop hunger and wars and all the bad things that go on. But, gradually it just kind of dissipated. I guess as people matured and grew up and got jobs they stopped being so idealistic (laughs). ASB: How did your music respond to this cultural transition? RM: We purposefully changed genres. When The Byrds first came out, we were categorized as folk rock. Then, we started dabbling in jazz, and they called our music psychedelic. Later, we transitioned to country music, and they called that country rock. We purposefully didn’t want to get locked in any one box. ASB: What was your reaction to Bob Dylan transitioning from a folk hero 33 to an electric sound with Subterranean Homesick Blues and his album Bringing It All Back Home? RM: Well, I thought it was cool. Knowing Bob Dylan before that, he was a folk artist and we got a hit with his song Mr. Tambourine Man before he went electric. Actually, that’s not a well-known fact. Most people have it backwards and they think he started going electric and then we followed him into that. But that’s not the way it went, we were doing folk rock before Bob Dylan. And, he got the idea from listening to The Beatles. I think everybody was all turned on by The Beatles and The Rolling Stones. ASB: What elements of The Beatles phenomenon were most influential to rock music? Did it start with Sgt Pepper’s? RM: Actually, it was even before that. They were a great band, and they had played together for so long that they were really tight. They were like a band of studio musicians and were really a great sounding band. That’s what got people interested. Also, they were really interesting song- writers. They were combining elements of different kinds of music from all sorts of genres. They were using bossa nova, Chuck Berry, The Everly Brothers and folk music. They made a synthesis of music that had not been done before. They were a paradigm shift like Elvis Presley had been earlier in the 1950’s.” Around 1963, The Beatles changed everything when they became self-sufficient. They wrote their own songs and played their own instruments, which wasn’t being done with rock & roll at that time. It just changed the whole scene. Sgt. Pepper’s was an amazing concept album, but they were fascinating and really infectious right out of the box with “I Want To Hold Your Hand” and “She Loves You,” it was great stuff.” ASB: How influential do you think George Martin was on their creative process? RM: Well, he was the guiding force, because he was a professional musician and he knew how to read, write and conduct music. So, he was very influential on The Beatles, and I think he was the one who pulled it all together. He was also a great producer who had a great ear for sound. With the primitive equipment we worked with in those days, it was just amazing what The Beatles were able to do. They had 4-track recorders and Martin was able to get a great sound out of a 4-track, which was unheard of. I’ve got ninety-six tracks on my recording machine. ASB: As the 1960’s progressed, and music technology developed, did production value and the skills of your producer begin to become increasingly important? RM: Well, actually, I think you didn’t have to be quite as clever as the technology developed. First, we got 8 and 16-tracks and then 64-tracks and finally hundreds of tracks if you wanted. And, now, we’ve got all these tools like auto-tune and devices that can make a voice really sound great even if the performance isn’t that wonderful. We can also copy and paste things. So, you don’t really have to be that great of a producer anymore to get a great sound out of the equipment. ASB: Switching gears, can tell me about some of the best guitarists you ever played with, and how they influenced your style? RM: Well, Clarence White [a pioneer of country rock guitar and the lead guitarist for The Byrds from 1968-1973], was the best guitarist I ever played with. He’s up there on a level with Jimi Hendrix. In fact, Jimi Hendrix came backstage one night and ran over to Clarence and shook his hand. Clarence was an amazing guitar player. I played a jam session with Jimi Hendrix and Eric Clapton one night in New York, and that was very cool. George Harrison was a fine guitar player, and his style was very melodic. He influenced me with my lead guitar work. The way I play lead guitar is up and down the G-string on the twelfth string, and that was something George Harrison did. He and I shared a lot of techniques on the guitar. ASB: Why did you decide to use a moog synthesizer after The Monterey Pop Festival of 1967? RM: I first encountered the moog at Monterey and came back to LA right away and ordered one because I was enamored with it. It’s an amazing machine and, in fact, I still have it, and am looking at it in front of me right now.” “Although, these days, what it does isn’t as good as what you can do with a little synthesizer from the drug store. You can go down to Walgreens and pick up a ninety-nine dollar keyboard that will do more than the moog, but the moog was really great for its time. ASB: What do you think about the way synthesizer usage has evolved in rock music today? RM: I’m not sure I’ve heard a lot of synth in rock music today. I know they’ve got a lot of MIDI drums and tools like that. But a sort of oscillating theremin sound, I think I hear that more in hip-hop than I do in rock.” ASB: What was your reaction to the rise of hip-hop in the late 1970’s? RM: Well, it’s a form of music called the talkin’ blues, and it has been around a long time. It was kind of a folk tradition that became very popular. Dance music has also always been very popular and it’s kind of cyclical. People will get into dance music for a while, and then get tired of dancing and get into thinking music, and then they get tired about thinking and go back to dancing (laughs). So, it’s just a cycle. ASB: When disco became really popular in the 1970’s, and then punk developed as a response, did you find yourself gravitating towards or being influenced by either genre of music? RM: Well, we did an album with McGuinn, Clark & Hillman in Miami with The Albert Brothers as producers, and they didn’t want it to sound like The Byrds. That meant I couldn’t use my Rickenbacker Electric 12-String guitar or sing very much. So, what it came out being was kind of a disco album. I never really got into disco, but I found myself sort of a victim of it. ASB: What are some of the similarities or differences between pop music today and the pop music of the 1960’s? RM: Well, pop has always been bubblegummy. It’s pleasant melodies, simple words, and a lot of repetition. I listen to Taylor Swift and, you know, it’s interesting to compare. It’s pleasant and not really meaty, and it doesn’t have a lot of depth to it, but it also doesn’t have the rebellion rock used to have. It’s just kind of bubblegum for the mind. ASB: Finally, surveying the state of current rock music, what are your views on the way the genre has developed? RM: I think rock music as a genre is kind of dead. I think pop music is happening with Katy Perry, Taylor Swift and Lady Gaga, but rock per se is over. It’s been relegated to the shelf really. Interview was conducted April 25th at 10:30 A.M 34 PEACE
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