aveda aromaology I essence of aveda workbook new 2013
Transcription
aveda aromaology I essence of aveda workbook new 2013
Aveda Aromaology I: Essence of Aveda Workbook Aveda Mission OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD. Aveda Vision Connecting beauty, environment and well-being. Aveda Beliefs 1. We believe in treating ourselves, each other and the planet with care and respect. 2. We believe social responsibility is our responsibility. 3. We believe ecological and profit goals are mutually achievable. 4. We believe our authenticity and experience are our points of difference. 5. We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6. We believe in the power of oneness, from our global image to a focused network. 7. We believe learning never ends. 8. We believe in encouraging innovation and empowered decision-making. 9. We believe our actions, products and services should always embody excellence. 10. We believe personal and organizational balance is the key to sustainable success. 11. We believe true leadership is delivered with passion and by example. t i table of contents Introduction: Class objectives Aromatherapy vs Aromaology Chapter 1: What is an essential oil? Definition What it is From where it comes How we obtain it Chapter 2: How do essential oils work? Sense of smell Psychological reactions Physiological reactions Topical application Chapter 3: Aveda functional aroma blends What is a functional aroma? Creating Functional aroma blends The Aveda Team Aveda functional aroma blends Anti - acne Elemental nature Anti-inflammatory, anti-oxidant Chakra Chapter 4: Aveda Singular Notes General Information Professional Blending Individual Essences ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 i Welcome 2 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 i i 1 Workbook: 2 Welcome 3 4 Class Objectives: By the end of this course, participants will be able to: • Define Aveda functional aroma • Explain the functional aroma benefits of Aveda products • Integrate aromaology information into conversations with guests to drive sales • Increase retail by using the aroma therapeutic knowledge of Aveda Pure-fume,™ hair care, skin care, and body care products Introduction When you see the images on the screen, what comes to mind? Aveda Aromaology I is about integrating the art of purefumery with the functionality of essential oils 3 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 introduction Aveda Aromaology I: Based on your current understanding, write down answers to the following questions: What is aromatherapy? What is aromaology? 4 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 i introduction 1 2 3 4 • Aromaology and Aromatherapy are essentially the same thing • The term Aromatherapy was coined by a French chemist named Rene Maurice Gattefosse in the 1930’s to refer to the therapeutic use of essentials oils from plants and flowers • He published a book called Aromathérapie: Les Huiles essentielles hormones végétales which discussed the use of essential oils • Often times, the term “Aromatherapy” is used not to refer to essential oils but to any type of aroma, whether plant derived or synthetic • Aromaology is a trademarked word that was created to emphasize that Aveda uses only plant based aromas and essential oils Aromaology is 5 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 1 What is an essential oil? 6 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one i What is an essential oil? What is an essential oil? Using the 19 following words and letters, create a sentence that defines an essential oil. Focus on 3 aspects: What it is, from where it comes, and how we obtain it. distillation, compound, part, or, derived, volatile, a, a, a, through, of, of, aromatic, expression, any, organic, process, plant, from What it is : (5 words) ____ ________ _________ __________ _________ From where it comes: _________ _________ _____ ________ ____ _____ _______ (7 words) How we obtain it: (7 words) _______ ____ _________ ___ ___________ ___ _________ 7 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one What is an essential oil? what it is: a volatile aromatic organic compound. • Volatile – The molecules of an essential oil float in the air. • Aromatic – All essential oils have an aroma. • Organic – Essential oil components are carbon based. The chemical components of essential oils are mostly monoterpenes with a backbone of 10 carbon atoms or sesquiterpenes with a backbone of 15 carbon atoms. • Compound – Essential oils are a combination of more than one chemicals and often have hundreds of constituents. The chemicals are plant based as opposed to petroleum based, and the complexity of essential oils is what gives them their power. A gas chromatograph measures the components of an essential oil. Is this image, the high peaks represent the dominant components of an essential and can easily be recreated in a lab. Synthetic copies of essential oils often use 3 or 4 of these dominant chemicals, but the actual oil contains all of these small peaks. This complexity is why essential oils are effective. Even though a chemist can recreate a version of an essential, they cannot match the superiority of the aroma or therapeutic properties of the actual oil. from where it comes: derived from any part of a plant Individual essentials oils can come from any part of a plant. However, each oil always comes from that part of the plant. Rose oil comes from the flower but you cannot get oil from the leaves. Flower 8 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one i What is an essential oil? The bitter orange tree (Citrus aurantium) yields 3 essential oils: Fruit: Flower: Leaves: 9 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one What is an essential oil? how we obtain it: through a process of expression or distillation. Expression: The pressing of the plant material to extract the essential oil. This process uses no heat but only works with citrus oils when the essential oil is located in easily ruptured sacs. Notes: Distillation: Steam is passed through the plant material, lifting the essential oil. The steam carrying the essential oil is cooled and re-condenses back into its liquid form - called a hydrosol. Since oil and water do not mix, the essential oil is easily separated from the hydrosol. Notes: 10 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one i What is an essential oil? How many of Aveda’s Singular Notes are by definition essential oils? 11 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one What is an essential oil? Vanilla and Rose absolutes are not by definition essential oils. Though they are volatile aromatic organic compounds derived from any part of a plant, they are derived from a process called solvent extraction. Rank in order which of these extraction processes yield essential oil that smell most like their respective plants: The cost of essential oils: The cost of essential oil varies. Some oils are quite expensive and some are relatively cheap. The major factor in price is the yield of the essential oil. How many roses does it take to obtain one drop of rose oil? 12 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter one i What is an essential oil? Utilizing the essential oil information, create a script that you can use while discussing Aveda products with your guests. 13 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 How do 2 essential oils work? 14 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter two i How do essential oils work? Essential oils work in two ways: 1. Electrically 2. Physically Essential oils work electrically through the sense of smell We will first discuss how the oils work electrically through the sense of smell. Close your eyes and think of your favorite aroma in the world. As you “smell” the aroma, describe it. Write down your descriptions. We describe aromas by: How they make us Of what they us “It is almost impossible to explain how something smells to someone who hasn’t smelled it. There are names for all the pastels in a hue, but none for the tones and tints of a smell” – Diane Ackerman A Natural History of the Senses. 15 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter two How do essential oils work? The olfactory sense: Area of limbic system Olfactory tract Olfactory bulb Olfactory epithelium Nasal vestibule Thalamus Hypothalamus Aroma Pituitary 1. An aroma molecule is floating in the air. 2. The nose directs the molecules to the olfactory epithelium. 3. While most of us think we smell with our nose, we actually smell with our olfactory epithelium, which has 10-40 million olfactory receptors. These receptors are neurons with dozens of ciliate tips, which are stimulated when the aroma molecules pass through the nasal passage. It is thought that the neurons convert the chemical signals into electrical signals. 4. This electrical signal is sent to the olfactory bulb, which is a part of the brain. The olfactory bulb sends the signal directly to the olfactory cortex. 5. This signal bypasses the thalamus which makes smell unique among 5 senses as the other 4 pass through the thalamus which controls motor functions. 6. The olfactory cortex can send the signal into 2 directions: the limbic system or the hypothalamus 7. The limbic system is the emotional and memory center of the brain. This explains why we describe aromas by how they make us feel or of what they remind us. The limbic system response is often psychological. 8. The hypothalamus controls homeostasis and affects autonomic functions such as blood pressure, digestion, and stress response. The hypothalamus response is thus physiological. 9. The collective areas that govern olfaction are termed the rhinencephalon. 16 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter two i How do essential oils work? What does this technical jargon mean to you? The sense of smell works in 2 ways: 1. Psychologically 2. Physiologically Psychologically: The psychological connection occurs through the limbic system which is the emotional and memory center of the brain. We describe aromas the way we do because of this connection. This aroma connection to memory and emotion can be very powerful and happens in an instant. When you smell a familiar aroma, you can instantly be mentally transported back to that moment in time when you encountered the aroma. How you feel about that experience influences how you respond to that aroma. If you have a pleasant or positive association with that memory, it can bring up positive emotions when you smell the aroma again. If you had a negative response, a negative reaction can arise. The value of the sensory journey and aroma preference: • The way individuals react can influence the effect of the essential oil • Aromas can create new memories 17 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter two How do essential oils work? Physiologically: • • • The physiological response occur because the rhinencephalon has connections to the hypothalamus The tiny hypothalamus serves as the upper management of your health maintenance regulating its homeostasis, or stable state of equilibrium. Hypothalamus functions: - Autonomic control - Temperature regulation - Thirst and control of body water - Appetite control - Endocrine control - Emotional reactions - Sleep and wakefulness - Stress response By smelling carefully selected blended oils, Aromatherapists believe that the hypothalamus and all it controls will produce positive effects, restoring homeostasis in the body. A study in Japan showed that simply smelling lavender and rosemary increases free radical scavenging activity and decreases cortisol level in saliva (Toshiko Atsumi and Keiichi Tonosakia, Department of Oral Physiology, Meikai University, School of Dentistry, 1-1, Keyaki-dai, Sakado-shi, Saitama 350-0283, Japan) Cortisol is the stress hormone so simply smelling an aroma can influence recovery from stress. 18 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter two i How do essential oils work? Essential oils also work physically through topical application and through the lungs • • • • • • Essential oils are compounds containing hundreds of individual chemicals called constituents. These constituents are lipophilic meaning they bind with oils (fats) allowing them to bind or penetrate tissues reaching the cellular level. These constituents can elicit biochemical effects on the cells that make up epithelial tissue, connective tissue, nerve tissue and muscle tissue. Aromatherapists believe that by applying essential oils to the skin through topical application allow their combined chemical constituents to positively affect the body’s cells. Further, aromatherapists believe that the fat solubility of essential oils allows them to soak through oil rich skin (epithelial tissue) to the blood stream and thus have systematic responses. As mentioned before, the aroma of essential oils can have an effect on the hypothalamus via the olfactory cortex. In addition, the inhaled essential oils enter the body’s tissues via the alveoli, the lung gas transfer units and subsequently into the blood stream. Based on the information you have learned, write another script incorporating how essential oils work into a conversation with a guest. 19 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Aveda 3 Functional Aroma Blends 20 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Aveda Functional Aroma Blends: The heritage of Aveda is aroma. Since our founding in 1978, the use of plant based aroma has been at the forefront of the company. Smell is often the first thing consumers think of when they think of Aveda. Aveda products use the power of essential oils through functional aroma blends. What is a functional aroma? 21 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Purefumery: Purefume™ is a trademarked word of Aveda which emphasizes the use of essential oils and not synthetic aroma ingredients • Perfuming is a word that is derived from the Latin word “parfumare” meaning “through smoke.” • Perfume relates to smell - what the nose detects as it encounters the aroma. • Perfuming is an art that deliberately arranges aroma in a way that influences and moves people, affecting the senses, emotions and intellect. • • A beautiful perfume is simply one that has instant gratification and appeal. Creating a truly great purefume encompasses art to delve deeper into the psyche of people stimulating neurons so one thinks deeper and feels deeper. • The real target for a purefumer is not the nose but the heart and mind. Functionality: • • Functionality targets a specific action on the skin, nails, hair, or body The traditional uses of essential oils plus modern research determine which oils are the most effective for a given function Creating Aveda functional aroma blends and products: 1. Aveda uses “function first” to create products. • Function first means to target an action that produces a response in the body (whether the body, skin, hair, nails, etc). 2. We search for the best plants to do the job whether odiferous or non-odiferous • For the aroma, we look in-depth at the chemical constituents of essential oils and search for what is known about the effects those chemicals have on the body. • Searches include published peer reviewed data, our own studies and traditional information that has been handed down from generation to generation. 3. The team, which includes aromatherapists, pharmacologists, and purefumers, creates a functional short list of essential oils. 4. The perfumers then start to work on the art, deliberating arranging the list materials in pursuit of the end users’ heart and mind. 5. Once the aroma is constructed, it is scientifically tested. Tests include: • Physical tests such as anti oxidant tests • Emotional tests such as panel testing when people are questioned on how a smell makes them feel. 22 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends The Aveda R and D aroma team includes: Master Natural Perfumer and Director of Aveda’s Botanical Aroma Lab Ko-ichi Shiozawa joined Aveda in 1990 as Aveda’s Chief Perfumer and Director of the Botanical Aroma Lab. As such, he is faced with the rewarding challenge of creating transforming flower-and plant-derived aromas, derived from sustainably sourced essential oils, absolutes and organic ingredients wherever possible, for Aveda’s hair care, skin care, body care, Pure-Fume™ and makeup products. In his search for the finest essential oils and plants that are sustainably sourced, Mr. Shiozawa continues Ko-ichi Shiozawa to build partnerships with producers, suppliers and farmers worldwide. Mr. Shiozawa travels around the world to keep an active and close relationship with each of these partners. Especially since the beginning of 2001, he has been concentrating his efforts and creative skill on development of a new genre of natural aromas: all organic aromas. For 15 years prior to Aveda, Mr. Shiozawa nurtured his craft working for three major international fragrance houses in the U.S. including Takasago, Givaudan and Dragoco. In April 2009, Mr. Shiozawa was named as Master Natural Perfumer. Mr. Shiozawa is versed in Italian and fluent in Japanese, English and French—which landed him a scholarship to the Sorbonne University in Paris. Mr. Shiozawa was trained extensively for five years from the late 1960’s to become a perfumer by renowned French perfumers at a major perfume company in Grasse, —the birthplace of the modern perfumery in France. Ph.D. - Executive Director of Botanical Research for Aveda As Director of Botanical Research for Aveda, Cindy and her team explore the chemistry and biology of botanical ingredients in an effort to create high performance plant-based products. With more than 25 years of experience, Cindy has used her expertise in pharmacognosy and plant-based science to help develop innovative botanical cosmetics and dietary supplements. Cindy has helped establish leading research programs that explore the science of medicinal herbs Cindy Angerhofer and the quality of botanical extracts. Before joining Aveda, Cindy received a B.A. in Chemistry from Gustavus Adolphus College and a Ph.D. in Pharmacognosy from the University of Minnesota. She taught courses in the medicinal and biological chemistry of natural substances for graduate and professional students at the University of Illinois at Chicago College of Pharmacy. While at UIC, she established a bioassay screening program for antimalarial natural products and received funding from NIH (NIAID) and WHO in support of this work which led to the identification of many anti-malarial compounds. She directed Research and Product Development for Tom’s of Maine, Inc. for five years and has consulted for non-profit and for-profit organizations in the natural products industry. Cindy has designed and delivered introductory, sciencebased curricula on medicinal herbs for pharmacists and other health care professionals as well as seminars for consumer and trade audiences. She currently serves on the Advisory Board for the American Botanical Council and the Board of the American Herbal Products Association. She frequently reviews manuscripts for several scientific journals in natural products and has authored more than 40 peerreviewed publications. Cindy loves to sing, is an avid birdwatcher, and enjoys biking to work (except in winter!). 23 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends The Aveda R and D aroma team includes: Perfumer, Aveda Guy Vincent A self-taught perfumer with a fervent passion for crafting unusually beautiful and complex aromas, Guy Vincent is one of the few remaining in-house perfumers in the beauty industry. Born in Australia, Guy has traveled the world extensively, working and visiting raw material manufacturing and sourcing locations on six continents—all experiences which have helped to broaden his natural perfumery and essential oil knowledge. Guy’s complex skill set includes: perfuming, cosmetic chemistry, complementary medicine practice and technical knowledge of the personal care industry. Guy joined Aveda in 2010 as a natural perfumer under the mentorship of Aveda Master Perfumer Ko-Ichi Shiozawa. Since coming to Aveda Guy has worked tirelessly, amalgamating the world’s finest essential oils derived from organic, sustainably sourced plants and flowers to compliment high-performing, naturally-derived personal care products. Working with and traveling to visit essential oil producers, suppliers and farmers around the world nicely compliment Guy’s enthusiasm for creativity and artistic inspiration when creating new product aromas. Currently, Guy is crafting organic air care and therapeutically beneficial aromas for inclusion in upcoming products. Prior to Aveda, Guy spent 16 years crafting aromas for leading brands, including: Aromatherapy Associates, This Works, In Essence, Four Seasons Hotels and Mandarin Oriental Hotels. Guy honed his skill for aroma blending while apprenticing with a master craft brewer in Australia. In his free time Guy enjoys cross country skiing, modern literature and amateur gastronomy. 24 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Aveda consultants Vinod Upadhyay Kusum Upadhyay Drs. Vinod and Kusum Upadhyay operate a medical clinic in Haridwar in Northern India outside Rishikesh where they help patients heal through traditional, modern and Ayurvedic methods. Both well respected Ayurvedic Physicians with years of experience in Ayurvedic medicine, pharmacology, botanical research and aroma therapy, the Upadhyays are highly sought after as doctors, teachers and advisors for many prestigious medical and educational facilities globally. The Upadhyays carry a vast heritage of Veda and Ayurveda of thousands years inherited through Guru and family traditions. Their son is a trained Dermatologist, blessed to sustain the lineage. He is a specialist in Ayurvedic herbology and he also creates many of the medicines he uses in his clinic. He recognizes and uses thousands of species of plants. Kusum is an ayurvedic specialist in women’s health. They have been sharing this Ayurvedic expertise with Aveda since the company was founded in 1978. As part of the Aveda Research and Development Botanical Research Lab they help to identify and test functional Ayurvedic botanical actives for our products. Along with our in house aroma team, they have classified all the essential oils Aveda uses based on the elemental nature philosophy. As well as participating in numerous boards and advisory groups, they are honorary advisors to the Himalayan Institute Hospital Trust Ayurvedic Therapy Program and have received many honors and awards, including the Aveda Healing Touch Award. 25 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Aveda consultant Born to Herbalist parents Pierre Franchomme has a long history with natural medicinal studies. Mr. Franchomme, a protégé of Jean Valnet, chose to dedicate his professional life to studying aromatherapy and is one of the worlds leading Clinical Aromatherapists. Some of his accomplishments are the scientific discovery of the energy of aromatic molecules, creation of a laboratory for aromatherapy based on the chemotyped essential oils and the introduction of new essential oils in aromatherapy (Helichrysum italicum, Inula graveolens, Ravensara aromatica, etc.) Pierre Franchomme He is the Author of reference books: L’Aromathérapie Exactement and La Science de l’Aromathérapie as well as a Professor at the Faculty of Natural Medicine and Ethno Medicine in Paris. In 1990, Estee Lauder Companies brought Pierre on board to be the expert consultant in clinical aromatherapy and pharmacology, where he continues to support Aveda in their efforts to produce high quality, functional aroma blends. 26 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends This chapter will focus on 4 functions: 1. Anti-acne 2. Balancing through Elemental Nature 3. Anti-inflammatory / Anti-oxidant 4. Chakra balancing Function 1: Anti-acne The Outer Peace skin care line targets acne. Salicylic Acid is the active ingredient within the products but the functional aroma also contributes to the anti-acne effects. •Certified organic lemon tea tree and geranium were chosen for the activity against Propionibacterium acnes (P.acnes), the microbe responsible for acne • Test data showed that a 50/50 blend of these two oils showed a very good inhibition of P.acnes growth with a minimum inhibitory concentration (MIC) of 0.0391% • This compares to the standard active ingredient against acne, 5% salicylic acid, with a MIC of 0.1563% • To compliment these two important oils, lavender and vetiver were added for their anti-irritant activity • Citrus, floral, wood, and root oils that were historically used to reduce stress and tension were added to create a beautiful, light, and soothing blend 27 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Lemon Tea Tree Botanical Latin name: Leptospermum petersonii Extraction method: Distilled Plant Part: Leaves Aromatic Qualities: Citrus, medicinal, sharp Noteworthy anecdotes: Lemon tea tree is so named due to its similarity in activity to authentic tea tree. It is not a combination of tea tree and lemon but rather a very distinct oil in and of itself. Written reports of Lemon Tea Tree are available as early as 1918. In its native Australia, it is considered anti infectious, anti viral, antiseptic, expectorant, anti-inflammatory and a digestive stimulant (Mark Webb). The oil is considered stimulating in minute quantities and sedating at normal strength. The herb is burned as an incense and smudge stick. Emotional Attributes: atmospheric cleanser of negative emotions, aids concentration. Aveda Sensory Profile Testing: refreshed, awakened, calm, confident, uplifted. Traditional Aromatherapy uses: oily skin, acne, insect repellent, dandruff, respiratory complaints, cold and flu. Chemistry: The essential oil contains geranial and citral as major components. These compounds are known to have significant antiseptic activity (5 times more potent than phenol) as well as contributing to the pleasant, lemony scent of the oil. Safety Data: may be slightly irritating to eyes and skin References: Harborne, J.B. and Baxter, H. eds., Phytochemical Dictionary, Taylor and Francis, Washington, DC, 1993. Webb, Mark, Bush Sense, self published, Griffin Press, Adelaide, Australia, 2000, pg 69; no references. 28 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Geranium essential oil Botanical Latin name: Pelargonium graveolens Extraction: Steam distillation Plant Part: Leaves Aromatic Qualities: Floral, green, sweet, citrus-like with a hint of rose Noteworthy anecdotes: The Latin name for geranium stems from the Greek, pelargos, meaning stork, because the shape of the seed capsules are long and pointy like a stork’s bill. Due to the confusion of the common name geranium, Pelargonium is often mistaken for the Geranium flowers commonly grown in flower boxes which are true members of the genus Geranium. Geranium oil is referred to as Rose Geranium, and is called “the poor man’s rose” as the two oils share some similar chemistry and therefore, aroma. Emotional Attributes: stress, discontent; improves mental outlook; for the workaholic who needs to reconnect with the self and emotions. Aveda Sensory Profile Testing: soothed, calm, relaxed, refreshed, stimulated, uplifted. Traditional Aromatherapy uses: antidepressant, antifungal, antispasmodic, antiinflammatory, astringent; acne, bruises, burns, scars, eczema, rash, varicosities, cellulite, stress, oily skin, dermatitis, neuralgia. Scientific evidence: Significant antibacterial activity has been shown for the essential oil of Pelargonium graveolens (Dorman, Hammer). The oil exhibits broad antifungal activity (Shin, Pattnaik), as well as antioxidant activity in the essential oil and the hydrosol (Sun, et al). Aveda 5-Lipoxygenase testing (anti-inflammatory): use level 0.03% Safety Data - May be slightly irritating to eyes and skin References Dorman, H.J. and Deans, S.G. (2000) Antimicrobial agents from plants: antibacterial activity of plant volatile oils. J. Appl. Microbiol. 88(2): 308-16. Shin, S (2003) Anti-aspergillus activities of plant essential oils and their combination effects with ketoconazole or amphotericin B. Arch. Pharm. Res. 26(5): 389-93 Sun W, Xu Z, Wang C, Qu W, Lin C. (2005), Study on antioxidant activity of essential oils and its monomer from Pelargonium graveolens, Zhong Yao Cai Feb;28(2):87-9. 29 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Function 2: Balancing Through Elemental Nature Ayurveda tells us that the essence of the 5 natural elements is found in all living things, including you. The 5 natural elements are Infinity, Air, Fire, Water and Earth. When these elements are balanced, you feel and look healthy, vital and radiant. When skin, scalp, body, or mind conditions arise, it is a signal that an element has increased and needs to be balanced. The Five Elements: Infinity: Air: Fire: Water: Earth: 30 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends The five elements combine to form 3 functional groups: Prakruti: Mind body constitution that never changes throughout life. Prakruti focuses on the individual as a whole. Vikruti: imbalanced state of an element caused by too much of an element. Vikruti focuses on condition or states of the body. 31 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Infinity /Air Fire Water / Earth Light Heavy Cold Hot Dry Moist How do you get imbalances? 32 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends What element(s) does peppermint balance? What element(s) does Patchouli balance? To create balance, you need to use the opposite qualities to settle the element: infinity air Balancing Infinity Air = _____________________ requires________________ fire Balancing Fire = ___________________________ requires_________________ water earth Balancing Water / Earth = _______________________ requires _________________ 33 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Activity: Smell the 3 aroma blotters that will be passed around. Notice the qualities of the aroma and guess which element(s) that aroma would balance. What it balances What it is Aroma 1 Aroma 2 Aroma 3 34 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends The Scalp Remedy Balancing Concentrates utilize the Elemental Nature philosophy to balance dry, oil, red or irritated scalp conditions. These concentrates are used during the Scalp Balance Treatment within Botanical Therapy. Smell each balancing concentrate and try to guess which blend it is. See if you can detect the aromas smelled previously in the elemental nature exercise Blend Blend Blend 35 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Scalp Conditions when out of Balance Product that Balances the Condition Elemental Nature to be Balanced Product Scalp has: • spots of dry patches • overall dryness • small dry flakes Infinity/Air Nature Scalp has: • Redness • Irritation Fire Nature Scalp has: • visible oil/sebum • large oily flakes Water/Earth Nature Scalp Remedy Conditioning Concentrate Key Aroma-therapeutic Essential Oils Benefit • Cedarwood • Patchouli • Vetiver Conditions Dry Scalp Conditions Scalp Remedy Soothing Concentrate • Lavender • Blue Camomile • Rose Soothes Red and Irritated Scalp Conditions Scalp Remedy Purifying Concentrate • Rosemary • Tea Tree • Orange Purifies Oily Scalp Conditions 36 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Function 3: Anti-inflammatory / Anti-oxidant To test for anti-inflammatory benefits Aveda uses the 5LOX assay. This test tube experiment evaluates the anti-inflammatory activity of a potential ingredient through the use of 5-lipoxygenese (5LOX), an integral enzyme in the human inflammatory pathway. To test for anti oxidant blends Aveda uses the DPPH assay. This test tube experiment evaluates a potential ingredients ability to scavenge free radicals by combining it with diphenyl-2-picrylhydrazine (DPPH) which carries an odd electron. If the electron is paired off after combining, anti-oxidant activity is suggested. Activity: In groups visit the 3 stations about the anti-inflammatory and anti-oxidant blends – Enbrightenment, Green Science and Aveda Men. Using the information at the station and in your workbooks answer the questions about each product. 37 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Enbrightenment: A skin care line that targets hyperpigmentation, discoloration, and dark spots. 1. What are the two main functional aromas in the Enbrightenment aroma? 2. Inflammation and oxidation have been indicated in contributing to 3. True or False: Lavender is the most versatile of all of the essential oils. true false 4. List at least 3 properties of Lavender. 5. What are the complimentary aromas in the Enbrightenment blend? 6. List 2 properties of Rosemary oil. 7. From what part of Rosemary is the oil distilled? 38 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Green Science: An anti-aging skin care range that targets fine lines and wrinkles 1. What are the 2 main functional essential oils in the Green Science aroma? 2. The Green Science aroma blend has showed great anti-inflammatory activity at _______% through 5-Lox tests. 3. Inflammation has been indicated in the formation of ____________ and_________________. 4. What are the complimentary aromas in the Green Science aroma? 5. Rose is known as the _______________________ of essential oils. 6. From where does Aveda get Sandalwood oil? 7. Rose has a calming effect on __________ ___________ _________________ as measured by decreases in blood pressure and adrenaline. 8. What is one of the chemical constituents that is in Sandalwood? 39 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Aveda Men: A range of hair care and skin specifically created for the needs of men. 1. Which Aveda consultant created the Aveda Men’s aroma? 2. What are 2 of the main aromas in Aveda Men? 3. What are the complimentary aromas in Aveda Men? 4. What does Patchouli mean in the Tamil language? 5. List 3 properties and / or uses of Patchouli oil. 6. List 3 properties and / or uses of orange oil. 40 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Enbrightenment: An aroma with organic lavender, organic sandalwood, organic rose geranium and organic rosemary oils is soothing and calming to the skin. Anti inflammatory (5-lox study) and Anti oxidant (DPPH) studies suggest good activity for the aroma blend. These two effects are useful in any skin care formulation. Furthermore Inflammation and oxidation have been indicated in contributing to hyperpigmentation. Enbrightenment Essential Oils: Lavender Botanical Latin name: Lavandula angustifolia Extraction: Distilled Plant Part: Flowering tops Aromatic Qualities: Floral, sweet, slightly herbaceous Lavender comes from the word, ‘lavare’, meaning ‘to wash’. Lavender has had a long association with bathing and cleanliness, perhaps because it was a relatively effective antiseptic in an era of generally unsanitary conditions. It is evident in our modern words, lavatory and lavage. Lavender is the most versatile of all of the essential oils and a common saying in aromatherapy is “When in doubt, use lavender”. It is also the most widely studied essential oil and studies suggest a number of properties including anti-anxiety, anti-microbial, anti- stress, anti-insomnia, and reduction of cortisol (stress hormone) levels in the body among many others. Rosemary Botanical Latin name: Rosmarinus officinalis Extraction: Steam distillation Plant Part: Flowering branches Aromatic Qualities: Herbaceous, camphor, with woody-balsamic undertones. The name means “dew of the sea” - from the Latin ros, dew, and marinus, sea. This well known culinary herb was made famous by Shakespeare’s Hamlet: “there’s rosemary, that’s for remembrance”. In ancient times it was often included in special ceremonies such as weddings and funerals to remember the beloved or the departed, respectively. In antiquity rosemary was associated with Aphrodite, the goddess of love.. Studies have shown that rosemary essential oil has antibacterial and antifungal activity due to the actions of several of its constituents, including 1,8-cineole. 41 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Green Science: A functional, certified organic aroma of rose, sandalwood, geranium oil, grapefruit oil, bergamot oil, cistus, roman camomile, and lavender is soothing and calming to the skin. Inflammation is the root cause to many skin conditions but it has been shown to be directly indicated in fine line and wrinkle formation. The Green science aroma blend has shown great anti inflammatory activity through 5- Lox tests. Rose and Australian Sandalwood are two of the main ingredients within the Green Science aroma: Lavender comes from the word, ‘lavare’, meaning ‘to wash’. Lavender has had a long association with bathing and cleanliness, perhaps because it was a relatively effective antiseptic in an era of generally unsanitary conditions. It is evident in our modern words, lavatory and lavage. Lavender is the most versatile of all of the essential oils and a common saying in aromatherapy is “When in doubt, use lavender”. It is also the most widely studied essential oil and studies suggest a number of properties including anti-anxiety, anti-microbial, anti- stress, anti-insomnia, and reduction of cortisol (stress hormone) levels in the body among many others. The Green Science aroma blend has showed great anti-inflammatory activity at 0.006% through 5-Lox tests. Rose Botanical Latin name: Rosa damascena Extraction: Steam distillation Plant Part: Flowers Aromatic Qualities: Floral, sweet, heady, spicy Noteworthy anecdotes: The rose is the most celebrated of flowers, symbol of love and beauty and long recognized as representing the feminine principle. It is also revered for inspiring spiritual devotion, representing love on all levels. Rose has a long history of use throughout civilization and a multitude of cultures as a food, medicine and cosmetic. The precious rose oil is obtained by careful steam distillation of the freshly picked flowers of the Damask rose, mainly in Bulgaria, Turkey, Morocco and China. There are several reasons for the high cost of rose oil. It takes several hundred man-hours to pick the 3-4 tons of flowers needed to produce 1 kg of rose oil; it takes 30-60 roses to make 1 drop of oil. It also contains very few secretory cells, making it one of the most expensive of all the essential oils. (1 kilo of rose = 1 ml of oil compared to 1 kilo of lavender = 12 ml of oil.) More than 350 compounds have been identified, hinting at its broad range of activity. It is known as the “queen of essential oils.” In studies, Rose has shown a calming effect on sympathetic nervous system activity as measured by decreases in blood pressure and adrenaline. Australian Sandalwood Botanical Latin name: Santalum spicatum Extraction: Steam distillation Plant Part: Heartwood Aromatic Qualities: Earthy, woody, sweet, balsamic, powdery finish Noteworthy anecdotes: Sandalwood has always been considered a sacred tree, whether native to India, Hawaii or Australia. Though the species may vary, each culture recognized the inherent wisdom of these genera that has carried an association with metaphysics, spirituality and wide ranging religious practices. The wood was valued for its insecticidal properties against tropical pests and was often used in building sacred temples; not only were they resistant to termite damage, the fragrance was thought to put the occupants into a calm, receptive and meditative state. Australian sandalwood has been reported to have bisabolol constituents which studies have shown to be anti-inflammatory activity. 42 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Aveda Men: The Aveda Men’s aroma was found to have both anti-oxidant and anti-inflammatory effects. The aroma was created by Pierre Franchomme, a noted aroma pharmacologist. The aroma is rich spicy blend containing patchouli, orange, vetiver, lavender, lemon and spearmint. Two the main oils are patchouli and orange. Patchouli essential oil Botanical Latin name: Pogostemon cablin Extraction: Steam distillation Plant Part: Leaves Aromatic Qualities: Earthy, musty, herbaceous, balsamic with wood undertones Noteworthy anecdotes: The etymology is from the Greek pogon, meaning beard, and stemon, stamen; the stamens of the small flowers are hairy. In the Tamil language of South Asia and India where patchouli grows, pach means green, and ilai, leaf. This unlikely member of the mint family shares little of the aroma of most of its relatives; it is reminiscent of root oil, though is distilled from the leaves. Indian shawls imported to England were originally packed with patchouli leaves to repel insects; sales lagged when they were later sold without the distinctive lingering scent. It enjoyed a surge in popularity during the 1960’s and was the signature scent of a generation of ‘flower children’. Patchouli oil is an important perfume component and fixative, but is also used to flavor soft drinks. Patchouli was historically used in skin care to promote the formation of scar tissue. Studies have shown anti-fungal activity as well as a calming effect on sympathetic nervous system activity as measured by decreases in blood pressure and adrenaline. Orange oil Botanical Latin name: Citrus sinensis Extraction: Expression Plant Part: Fruit peel Aromatic Qualities: Fresh, light, sweet, fruity, citrusy Noteworthy anecdotes: This native of the Far East is one of the most recognized and universally appealing fragrances known, probably in part due to its pleasant and wide spread enjoyment of the tasty fruit. It is widely used in non-toxic household cleansers and solvents. Numerous studies have reported antifungal, antibacterial, and anti-anxiety activity. 43 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Function 4: Chakra Balancing Aveda Chakra The Aveda Chakra aromas are an expression of the heritage of Aveda, combining the two founding principles of the company: aromaology and ayurveda. What is a Chakra? • • • • • They are 7 energy centers that are located along the midline of the body from the base of the spine to the crown of the head. They are links between mind and body and connect us to the physical, mental, emotional, and spiritual aspects of life. The philosophy is grounded in Ayurveda, the 5,000 healing art and science of India. The energy of the chakras spirals upward from the base of the spine to the crown of the head. This is the ascending current that helps connect us to a sense of purpose. The energy of the chakras also spirals downward from the crown of the head to the base of the spine. This is the descending or manifesting current that helps us take our sense of purpose and manifest it in our physical lives. 44 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends What is energy? Chakras are practical tools for personal growth • • • • We process different issues in life through the chakras When you go through the loss of a relationship you process that experience through the heart center. That is why we say we are “heartbroken” Let go of the idea of balanced and unbalanced or open and closed chakras The energy of the chakras is on a spectrum. On one end is “balanced” and on the other end is “unbalanced”. Everyone is somewhere in between the two ends. “unbalanced” “closed” “balanced” “opened” 45 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Aveda Chakra aromas: The Aveda chakras aromas were designed to help you focus on the Chakras. They do not “open” the chakras; rather they help you focus on the centers so you can process your experiences. • • • • The aromas can be used in a multitude of ways: on the body, in the air, in the car or anywhere else you wish. The Aveda chakra aromas were created in collaboration with the Drs. Upadhyays. The Upadhyays selected the essentials oils that relate to the individual chakras The Aveda aroma team then created the aroma blends from those oils 46 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Individual Chakra information: Chakra 1 – Chakra 1 is the root chakra and it is the foundation of the entire system. Without a stable ground, one cannot grow. It is the center where we ground ourselves and take care of our basic survival needs. i. Traditional name: muladhara “the root” ii. Location: base of the spine at the sacrum iii. Color: red iv. Lotus petals: 4 v. Seed Sound: lam vi. Meditative word: grounding vii. Chakra aroma blend: vetiver, patchouli, and olibanum (frankincense) viii. Towards balance: one has good energy, a feeling of security, and a healthy body awareness ix. Towards imbalance: ones feels lethargy or exhaustion, resistance to change, and the need to slow down and ground oneself x. Physical and mental challenges: poor circulation, colon problems, legs problems, depression, overheating, and exhaustion As an example of ayurvedic thinking, the first or root chakra contains vetiver. Vetiver oil comes from the root of a grass. As the roots of the grass ground the plant and connect it to its survival, so the aroma connects us the 1st chakra our grounding center Vetiver Botanical Latin name: Vetiveria zizanoides Extraction: Steam distillation Plant Part: Roots Aromatic Qualities: Very deep earthy, woodsy aroma with sweet undertones Noteworthy antidotes: Vetiver has been used traditionally in bath and massage oils to aid relaxation and centering. Inhabitants of Java made innovative screens from the vetiver roots and when used in a window or a fan it released the aroma throughout the house. Vetiver is an extremely relaxing stress reducer that helps relieve stiffness. Vetiver has been described as sedating, restoring, and centering. 47 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Chakra 2 – Chakra 2 is the pleasure / lumbar center. With chakra II, we move beyond our basic needs into relationship with others. It is the center of vitality, nourishment, sexuality, and sensation. i. ii. iii. iv. v. vi. vii. viii. ix. x. Traditional name: svadhisthana “sweetness” Location: just below the navel in the lumbar vertebrae region Color: orange Lotus petals: 6 Seed sound: vam Meditative word: nourishment Chakra aroma blend: orange, geranium, and sandalwood Towards balance: one has stable energy, alertness, and unblocked emotions. One is connected to all 5 senses. Towards imbalance: one feels repression, holding back, and can develop addictions. One feels disconnected to their senses. Physical and mental challenges: lower back and hip problems, cough, exhaustion, menstrual cramps, mood swings, and kidney problems Chakra 3 – Chakra 3 is the power / solar plexus center. Chakra III is about motivation and tapping into your own power. In this center we set our intentions and desires, moving out into the world to establish our self. i. Traditional name: manipura “lustrous gem” ii. Location: solar plexus iii. Color: yellow iv. Lotus petals: 10 v. Seed sound: ram vi. Meditative word: intention vii. Chakra aroma blend: lavender, balsam fir and lemon viii. Towards balance: one achieves goals and has strong motivation and direction, mental and emotional peace and self-confidence ix. Towards imbalance: mental blocks, nervousness, and impatience, lack of direction in life x. Physical and mental challenges: liver problems, lack of vitalization, dispelling fears, elevating mood, digestive problems, and constipation 48 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Chakra 4 – Chakra 4 is the heart center. Chakra 4 is about connection to others. This center brings us the ability to see other points of view and to feel sympathy, empathy, and love i. Traditional name: anahata “the sound which issues without the striking of any two things together” ii. Location: in the center of the chest posterior to the sternum iii. Color: green iv. Lotus petals: 12 v. Seed sound: yam vi. Meditative word: harmony vii. Chakra aroma blend: mandarin, palmarosa, and sandalwood viii. Towards balance: love and connection to self and others, one feels comfortable in all relationships ix. Towards imbalance: depression, loss of connection, lack of caring, lack of self x. Physical and mental challenges: lung or heart problems, ulcers, eye problems, loss of love, loneliness, headaches, and infections Chakra 5 – Chakra 5 is the creative / throat center. Chakra 5 is about creativity and self expression. As one moves into the 5th chakra, one begins to express ideas and communicates effectively i. Traditional name: visuddha “free from impurities” ii. Location: throat iii. Color: light blue iv. Lotus petals: 16 v. Seed sound: ham vi. Meditative word: expression vii. Chakra aroma blend: grapefruit, rosemary, and ylang ylang viii. Towards balance: one has intensity, trust, inner reliance, and easily etxpresses their ideas and thoughts ix. Towards imbalance: one is selfish, has difficulty expressing thoughts and emotions, feels rejection x. Physical and mental challenges: throat or thyroid problems, insomnia, headaches, inflammation, swellings, and fever 49 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three Aveda Functional Aroma Blends Chakra 6 – Chakra 6 is the intuition / brow / third eye center Chakra 6 is about developing one’s intuition, imagination and perception i. Traditional name: ajna “communication from above” ii. Location: in between the eyebrows iii. Color: dark blue iv. Lotus petals: 2 v. Seed sound: sham vi. Meditative word: insight vii. Chakra aroma blend: petitgrain, orange, and geranium viii. Towards balance: one feels strong intuition, a connection with the higher self, and mentally fit ix. Towards imbalance: one has mental blocks, over thinks things, and lacks depth Physical and mental challenges: nervous system challenges, headaches, ear, nose, and eye problems x. Chakra 7 – Chakra 7 is the bliss / crown center. Chakra 7 is about the connecting to something greater than oneself and expressing wisdom and enlightenment i. Traditional name: sahasrara “thousand petaled” ii. Location: top of the head (crown) iii. Color: violet iv. Lotus petals: 1000 or many petaled v. Seed sound: om vi. Meditative word: wisdom vii. Chakra aroma blend: angelica, elemi, and olibanum (frankincense) viii. Towards balance: one is strong, unclouded, and feels joy at the wonder of life ix. Towards imbalance: one feels loss of self, spiritual abandonment, lack of connection to the universe x. Physical and mental challenges: stress and nervousness, fear, and depression Chakra 7 contains angelica which is named after the Greek “angelos” meaning angels. This plant has been used throughout history to connect one to a higher self. Thus its aroma is used in the 7th chakra which connects us to a sense of purpose or higher self. 50 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter three i Aveda Functional Aroma Blends Chakra Balancing Meditation: The Chakra Balancing Meditation is a simple practice that can be done from 5 minutes up to an hour or longer. The practice engages both the left and right hemispheres of the brain. During the practice one visualizes a spinning wheel of colored energy at the location of each chakra (right brain visual) while silently repeating the word of the chakra (left brain language). You may either choose to focus on individual chakras or you can do the practice moving through all 7 chakras from 1 to 7 or 7 to 1. Whatever the chakra words mean to you, imagine that feeling growing stronger during the practice. For example, the word for chakra 1 is grounding. As you repeat the word grounding, feel yourself becoming more grounded with each moment. The word for chakra 2 is nourishment. As you repeat the word, feel your body being nourished. The word for chakra 3 is intention. As you repeat the word, set your intentions for the day or the week, in your mind and body. The meditation can be downloaded from aveda.com and put on an I-pod or other MP3 player. • Find a reasonably quiet place. • Spray the chosen Chakra™ Balancing Body Mist around your body. • Sit comfortably with the spine erect. • Close your eyes and focus on deep diaphragmatic breaths so that as you inhale your abdomen expands and as you exhale your abdomen contracts. (1 minute) • Focus your attention on the area of the chakra. • Imagine a colored spinning wheel of energy in the area of the chakra. (1 minute) • Notice any sensations, emotions, thoughts, feelings or memories that arise when you concentrate on the chakra. (1 minute) • Repeat the word associated with the chakra quietly to yourself. (6-10 minutes) • At times, your mind will drift away from the word and visualization, to thoughts in your mind or sounds in the environment. Once you realize you are not focusing on the chakra, gently bring your focus back to the word and visualization. • Stop focusing on the chakras and sit easily. (1 minute) • Slowly open your eyes. The following is a list of the location, colors, and words associated with each chakra: 7th Chakra: Crown Center • Location – top (crown) of the head • Color – violet • Word – wisdom 6th Chakra: Third Eye Center • Location – in between the eyebrows • Color – dark blue • Word – insight 5th Chakra: Throat Center • Location – throat area at the base of the neck • Color – light blue • Word – expression 4th Chakra – Heart Center • Location – center of the chest behind the sternum (breastbone) • Color – green • Word – harmony 3rd Chakra: Solar Plexus Center • Location – solar plexus • Color – yellow • Word – intention 2nd Chakra: Pleasure Center • Location – lower abdomen a few fingers’ width below the navel • Color – orange • Word – nourishment 1st Chakra: Root Center • Located – the base of the spine (around your tailbone) • Color – red • Word – grounding ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 51 chapter three Aveda Functional Aroma Blends Create a script to introduce the concept of Aveda functional aromas to your guests. 52 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 introduction: Aveda 4 Singular Notes 53 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter four Aveda Singular Notes Aveda Singular Notes: • • • Aveda Singular notes are single essential oils diluted in a carrier base derived from coconut oil Because they are diluted, they are safe for direct application to the skin Singular notes are retail products that are a great introduction to those guests who want to explore using essential oils Brainstorm ways that you can use the Singular Notes at home. 54 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Chapter four i Aveda Singular Notes Professional Blending: • Singular Notes can also be used professionally by spa and salon professionals to help achieve skin and body care needs. • 1-3 drops of a single oil can be blended with a masque or moisturizer and used during a facial. • For blends, up to 40 drops of 3 oils can blended in a 2 oz applicator bottle with - Professional massage oil - Hydrating Formula - All Sensitive Composition • To create a blend that smells like an equal blend of oils, simply add an equal number of drops to the blend (i.e. rose absolute 20 drops, sandalwood 20 drops). • To create a blend with one aroma more dominating than the other simply add more of one aroma than another based on percentages) (i.e. if you want and rose and sandalwood blend where sandalwood dominates use sandalwood 25 drops and rose absolute 15 drops or some other proportion). • Always blend the Singular Notes together before adding to the base product. • If you mix the oils individually into the base, then your final product will smell like different oils at different times, but not smell like a blend. • Blend the Singular Notes into a 2 oz. applicator bottle, shake well, and then add the base. Blend Blend 55 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter four Aveda Singular Notes Singular Note Information Learning about essential oils take time. It is best to purchase many reference books and research small amounts of information on the oils on a frequent basis. Combining the study with the use of essential oils in the spa, you gain knowledge over time. Suggested references: • • • • • • • • • • The Practice of Aromatherapy by Jean Valnet Advanced Aromatherapy by Kurt Schnaubelt Medical Aromatherapy by Kurt Schnaubelt Gattefosse’s Aromatherapy by Rene Maurice Gattefosse Aromatherapy from A-Z by Paticia Davis Mauguerite Maury’s Guide to Aromatherapy by Marguerite Maury Complete Book of Essential Oils by Valerie Ann Worwood Aromatherapy, A Complete Guide to the Healing Art by Mindy Green and Kathi Keville Practical Aromatherapy by Shirley Price The Aromatherapy Bible: The Definitive Guide to Using Essential Oils by Gill Farrer Halls Elemental Nature Aroma Classifications: Singular Notes: Infinity / Air balancing Fire balancing Water / Earth balancing Lavender Lavender Bergamot Vanilla Peppermint Tea Tree Patchouli Rose Eucalyptus Rose Tangerine Bergamot Peppermint Tangerine 56 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Chapter four i Aveda Singular Notes The following is reference information to get you started: Bergamot Oil Botanical Latin Name: Citrus bergamia Extraction: Expression Plant Plant: Fruit peel Aromatic Qualities: Sweet fruity aroma with citrus undertones Elemental Nature: Balances Water/Earth, Infinity/Air Skin Condition: Good for oily and blemished conditions as well as acne prone skin. Traditional and well-being uses: Bergamot is uplifting and relaxing and works as a great deodorant and is useful for anxious clients. Bergamot has been used as an insect repellent and is thought to have anti-depressant properties and has been used for loss of appetite. Bergamot has also been used to balance mental and psychological states and to relieve tension. Eucalyptus oil Botanical Latin Name: Eucalyptus globules Extraction: Distillation Plant Part: Leaves and stems Aromatic Qualities: Powerful camphoraceous note Elemental Nature: Balances Water/Earth Skin condition: Good for oily skin prone to acne and blemishes. Traditional and well being uses: Eucalyptus is refreshing and stimulating and has been used as a deodorant and insect repellent. Eucalyptus has been widely used as a decongestant inhalant for colds. It has also been used to relieve local pain and discomfort caused by muscular stress and rheumatism. Eucalyptus has been used as a germicide and antiseptic and is a common flavoring for cough/cold products. 57 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter four Aveda Singular Notes Lavender essential oil Botanical Latin name: Lavandula angustifolia Extraction: Distillation Plant Part: Flowering tops Aromatic Qualities: Floral, sweet, slightly herbaceous Elemental Nature: Balances Infinity/Air Skin condition: Good for all skin conditions. It helps balance the production of sebum and is considered a rejuvenating agent on the skin. It also has deep cleansing and balancing qualities that are beneficial for blemished skin. Traditional and well being uses: Lavender is the most versatile of all essential oils. It has been used as a treatment for colds and flu through steam inhalation and to relieve headaches by massaging into the temples. Lavender was used in ancient times during massage to help soothe muscular conditions such as muscle stress, tension, rheumatism, sciatica, and arthritis. It is considered an insect repellent and is soothing to insect bites and stings, as well as sunburn and minor scratches. On emotional and psychological levels, Lavender was used to calm and balance fluctuating moods and help anxiety. It is usually described as balancing, calming, and soothing. Patchouli essential oil Botanical Latin name: Pogostemon cablin Extraction: Steam distillation Plant Part: Leaves Aromatic Qualities: Earthy, musty, herbaceous, balsamic with wood undertones Elemental Nature: Balances Infinity/Air Skin condition: Good for dry skin conditions. Especially useful with chapped skin and dandruff conditions. Traditional and well-being uses: Patchouli is calming and relaxing was historically used in skin care to promote the formation of scar tissue. Emotionally, it was used in small doses to stimulate and in larger doses, to sedate. It was considered a strong, neural stimulant. In folk medicine, it was considered an effective treatment for edema, obesity, and water retention. 58 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Chapter four i Aveda Singular Notes Peppermint oil: Botanical Latin Name: Mentha piperita Extraction: Distillation Plant Part: Fresh partially dried flowering herb Aromatic Qualities: Strong, minty-herbaceous aroma with balsamic undertones Elemental Nature: Balances Fire, Water/Earth Skin condition: Good for normal to oily skin conditions. It can be used in facial steams to cleanse and decongest the skin and is especially beneficial for acne-prone conditions. Traditional and well being uses: Peppermint is stimulating and a decongestant. It was known in ancient times as a soothing remedy for digestive problems, with beneficial action on the liver, stomach, and intestines. It primary action was antispasmodic and has been used for hundreds on years to alleviate the symptoms of colds and flu. It has also been used (diluted) to massage the abdomen to help relieve digestive upsets. Rose absolute Botanical Latin name: Rosa damascena Extraction: Solvent extraction Plant Part: Flowers Aromatic Qualities: Deeply floral with woody, sweet, and honey undertones Elemental Nature: Balances Infinity/Air, Fire Skin Condition: Especially beneficial for dry, sensitive, and maturing skin. Rose has been used in the past to diminish redness caused by distended capillaries, although application was over an extended period of time. Traditional and well being uses: Rose absolute is relaxing and sedating and has been shown scientifically to increase surface skin temperature and superficial blood volume (vasodilation). Rose absolute has been used in the past as a gentle antidepressant and aphrodisiac. 59 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter four Aveda Singular Notes Tangerine oil Botanical Latin Name: Citrus tangerina Extraction: Expression Plant Part: Fruit peel Aromatic Qualities: Sweet, citrus aroma with fruity undertones Elemental Nature: Balances Water/Earth, Infinity/Air Skin Condition: Good for normal to oily skin conditions. Traditional and well being uses: Tangerine is uplifting, energizing, and awakening. Tea Tree Oil Botanical Latin Name: Melaleuca alternifolia Extraction: Distillation Plant Part: Leaves and stems Aromatic Qualities: Warm, spicy strongly terpenic aroma reminiscent of cardamom and nutmeg Elemental Nature: Balances Water/Earth Skin Condition: Excellent for oily, blemished and acne conditions. Traditional and well being uses – Tea Tree is a stimulating oil and is active against all 3 categories of infectious organisms: bacteria, fungi, and viruses. In the Far East, it was used for colds, cold sores, acne, fungal infections, sinus problems, and as an anaesthetic and deodorant. The aboriginal people of Australia have used Tea Tee to treat wounds and burns. Tea Tree has also been used over the years to treat boils, skin infections, and sore throats. 60 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Chapter four i Aveda Singular Notes Aroma Vanilla Absolute Botanical Latin Name: Vanilla planifolia Extraction: solvent extraction Plant Part: cured, dried beans Aromatic Qualities: rich, sweet, balsamic aroma Elemental Nature: balances Infinity / Air Skin condition: Good for all skin types but in particular normal to dry skin. Traditional and well being uses: Vanilla is calming, grounding, and balancing and has mostly been used as ingredient in perfumes. It is considered an aphrodisiac and was used by the Aztecs and Toltecs to strengthen the heart, eliminate tiredness, and protect against fever. 61 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 chapter four Aveda Singular Notes Write down 2 things that you learned today that you will incorporate into your work with Aveda. 62 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Chapter four i Aveda Singular Notes Appendix To test for anti-oxidant and anti-inflammatory effects, Aveda uses the following tests: DPPH assay: This is a test tube experiment to evaluate a potential ingredient’s ability to scavenge free radicals or its antioxidant activity. The ingredient (e.g. essential oil) is combined with diphenyl-2-picrylhydrazine (DPPH), which carries an odd electron. If this particular ingredient is a free radical scavenger, the odd electron becomes paired off. This action results in a direct color change within the well. The plate is then inserted into a spectrophotometric plate reader which generates specific values. The result, therefore, is determined by these values in combination with the color change. From the result, we can then determine use level in formulation. 5LOX assay: This test tube experiment evaluates the anti-inflammatory activity of a potential ingredient through the use of 5-lipoxygenase (5LOX). 5LOX is an integral enzyme in the human inflammatory pathway and inhibiting this enzyme reduces the production of inflammatory mediators (leukotrienes) thusly reducing inflammation. So within this assay, the ingredient is analyzed for its inhibition of the 5LOX enzyme. Results are obtained only through values produced by the plate reader and from these results, we determine use level in formulation. 63 ©aveda corp | all rights reserved | aveda education | aveda aromaology I : essence of aveda workbook | date revised: 6-2013 Soy ink on 100% post-consumer paper. Mixed paper recycling is limited. Please contact your local recycling program. © Aveda Corporation. All rights reserved. Minneapolis, MN 55449-7106 USA 800.328.0849 / USA 763.951.6999 / aveda.com Global