Backstage with Aveda

3/7/2016
Backstage with Aveda: Hairstyles Inspired by Spring 2012 Collections | Womens Digital Online Magazine | VIVMag
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You are here: Home / Beauty / Backstage with Aveda: Hairstyles Inspired by Spring 2012 Collections
Backstage with Aveda: Hairstyles
Inspired by Spring 2012 Collections
SEPTEMBER 15, 2011 LEAVE A COMMENT During Mercedes­Benz Fashion Week, we got
the chance to peek backstage and check out
some of the runway hair styled by Aveda.
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While the spring/summer 2012 collections are
obviously the focus on the runway, the ‘dos
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kept with the overall mood of the shows and
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drew inspiration from a variety of places —
from St. Tropez to Amish country.
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Backstage before the models hit the runway at
the Christian Siriano show on September 10,
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Aveda lead stylist Antoinette Beenders
created hair for a “smart, flirtatious girl” to
match the collection. Beenders created loose,
beachy waves to complement Siriano’s
marine­inspired, flowing garments.
A few hours later, before the Band of
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For the Preen runway, Aveda lead stylist Paul Hanlon
created a fun twist for a style reminiscent of the 1940s.
Outsiders collection was shown, we caught up
with legendary stylist Didier Malige, who was busy creating two looks for the models. The hair was
inspired by the 1975 haunting mystery film Picnic at Hanging Rock and Amish country, explains Malige. At
first, we thought the modernized Princess Leia­like twists perched on either side of the models’ heads
were the final look, but the spirals were removed and the hair raked with the fingers to create loose, wavy
tresses. Malige created the second look, a chignon topped with a black straw hat, without the use of
blowdryers or curling irons. “I think the Amish people don’t use tools” for hair, he notes.
Sophie Théallet’s collection drew inspiration from water, so Malige created an après­swim chignon in
keeping with the feel of La Piscine (The Swimming Pool), a 1969 film set in a St. Tropez villa. “It reflects a
nonchalant sensuality, her natural and understated sophistication,” he says of the Sept. 13 runway show.
At Preen on Sept. 12, Aveda lead stylist Paul Hanlon created a sleek, elegant look, creating the illusion of
a twist running along the back of the head. (Perfect for keeping hair off the neck once spring arrives!) “The
hair is pure and neat — it almost has a forties feel,” Hanlon says.
Step­By­Step Styling by Paul Hanlon of Aveda
You’ll need:
Aveda Volumizing Tonic
Blowdryer
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Round brush
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Fine­toothed comb
Aveda Air Control Hair Spray
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“U” pins and bobby pins
Clip to secure hair
Aveda Brilliant Spray­On Shine
1. Prep hair by spritzing throughout with Aveda Volumizing Tonic, blow dry with a round brush. Work hair
away from the face and neck to keep the hairline clean. If hair is dry or damaged, begin by prepping with
Aveda Brilliant Damage Control, and follow with Aveda Volumizing Tonic.
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2. Once dry, gently brush hair away from the face and let hair part naturally on the left side. Smooth hair
with a fine­toothed comb and a light mist of Aveda Air Control Hair Spray.
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3. On the right side of the head at the top of the ear, begin to twist hair toward the back of the head,
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staying just on top of the parietal ridge. Use a tail comb to neatly bring hair up into the roll, and secure the
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Backstage with Aveda: Hairstyles Inspired by Spring 2012 Collections | Womens Digital Online Magazine | VIVMag
roll with “U” pins. Avoid twisting too tightly at this point.
4. Continue twisting toward the back of the head following the natural hairline. Twist all the way to the
nape, secure hair with a clip.
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5. Repeat twist on the left side, starting slightly lower, one to two inches above the top of the ear, sloping
downward at the back of the head to create a “U” shape when twists meet at the nape.
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6. Neatly brush hair upward from the hairline to create a seamless connection between the two twists.
This gives the appearance of a single, smooth, twisted roll that snugly wraps around the head.
7. Use Aveda Air Control Hair Spray and the end of a tail comb to smooth all wisps and flyaways while
replacing “U” pins with bobby pins, snugly tucked and hidden.
8. Finish with Aveda Brilliant Spray­On Shine.
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Photo credit: Jon Gurinsky
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FILED UNDER: BEAUTY, FEATURED, STYLE, VIVSAYS TAGGED WITH: AESTHETICS, AFRO­TEXTURED HAIR, AMISH, ANTOINETTE BEENDERS, AVEDA, CHIGNON, CHRISTIAN SIRIANO, CULTURE,
DIDIER MALIGE, HAIR IRON, HAIRDRESSING, HAIRSTYLES, JON GURINSKY, MERCEDES­BENZ FASHION WEEK, PAUL HANLON, PENNSYLVANIA, PICNIC
AT HANGING ROCK, PRINCESS, SOPHIE THÉALLET, THE PICNIC, TROPEZ VILLA
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