Clovis Unified School District Bond Elections Elections Prior to 1978

Clovis Unified School District
Bond Elections
History and Strategy
Elections Prior to 1978
z
Local Elections
State Building program
z
Tax Rate in 1978
z
–
–
2.40 Per $100 value of Assessed Value
$240 for a $100,000 home
1
History of Elections
11/1983 Parcel Tax
6/1985 Parcel Tax
54.00%
11/1986 P46GO Bond
11/1991 P46GO Bond
$60 – 5Yrs 25.00%
$10-35 – 10Yrs
$59 Million
$95 Million
71.60%
58.30%
Board member campaigned against
1991 Bond Measure
History of Elections
6/1992
3/1993
3/1996
3/2001
3/2004
P46 GO Bond
P46 GO Bond
P46 GO Bond
P39 GO Bond
P39 GO Bond
$79 Million
$49 Million
$98 Million
$79 Million
$168 Million
63.50%
66.70%
66.90%
64.40%
62.40%
Results – Parcel Tax Elections Zero for Two
Results – P46 GO Bond Elections Three for Five
Results – P39 GO Bond Elections Two for Two
2
CUSD Current Tax Rate
z
$ 1.97 per $100 of Assessed Value
–
–
–
–
$197 for a $100,000 Home
$394 for a $200,000 Home
$501 for a $300,000 Home
$784 for a $400,000 Home
Process Timeline – Measure A
January 2003:
June 2003:
Aug/Sept 2003:
January 2004:
March 2004:
Committee to Study Capital Needs
Board calls for an election
Bond Steering Committee
Begin public campaign
Election Day
3
Bond Election Strategy
z
Citizen’s Committee to study Capital Facility Needs:
–
z
z
One year prior to the campaign
Composition of the committee: 21 Members
– Realtors, Parent Clubs, Developers,
Municipalities, District Staff
Report on previous GO Bond Expenditures
–
–
Report on all Construction Expenditure since 1986
Audit from Citizen’s oversight committee
z
Expenses and performance
4
Bond Election Strategy
z
Enrollment Projections and facilities requirements
–
z
z
z
z
z
Cities and County Growth Projections
Contract for voter opinion survey
Community Survey: Stratified sample of 400 voters
Develop a project list
Develop a funding plan: Local bond, state bond,
developer fees
No Increase in Annual Tax Rate
z
Only extension
5
Board Calls for an Election
z
z
Bond election resolution
Seek unanimous vote by the Board
Campaign Funding
z
Citizens for the Future of Clovis Schools
–
–
IRS Section 501 (c) (4)
Political Organization
z
–
Must file with the County FPPC
z
z
Donors may not deduct contributions
California Forms 450/460/496
Used for each Bond Measure
Carry forward for next bond $12,000
6
Campaign Fundraising
Coordinated by Associate Supt. for Administrative Services
$133,369 generated for 2004 Measure A
z Developers
$45,250
z Construction Professionals
$18,300
z Construction Vendors
$11,000
z Business Contacts
$26,650
z Administrative Staff contribution
$6,090
z Staff contribution
$4,454
z Donations from school site foundations/parent
organizations
$6,150
z Union/Others
$2,500/$375
Campaign Expenses
z
z
z
z
z
z
z
Media
$123,000
Mailings
$185
Food
$3,700
Gifts
$5,200
Elections Department
$210
Contribution to State Bonds
$3,600
Total
135,895
7
Media Relations
z
Contract with public relations firm to prepare
campaign materials (Panagraph): Implement the
mechanics of the campaign
– Newspapers
– Billboards
– Radio and TV
– Website
– Mailers
– Factual articles in addition to letters to the editor
– Chairperson from the community as
Spokesperson
8
Bond Election Steering Committee
z
Key community leaders as co-chairperson’s
–
z
z
Public recognition is critical
Campaign theme: safe schools, quality of life,
planning for growth, good stewards of
communities money, increased property
values, no increase in tax rate
Staff and community representatives
–
25-30 people total
9
Bond Election Steering Committee
z
z
z
Sets policy decisions to establish direction for
the campaign
Establish a speaker’s bureau
Approve concepts
–
z
billboards and yard signs
Response cards:
–
Endorsements, campaign workers, yard signs,
database, letters to the editor, direct mailers
Bond Election Steering Committee
z
Kickoff rally & media coverage
–
z
z
z
Parent and School representatives very important
Database for direct mailers
Look for endorsements from other than
school or organizations that support schools:
example-Lincoln Club, Fresno Bee, Clovis
Independent, Taxpayer Organizations
Campaign schedule leading up to election
day
10
School Site Committee
Coordinated by Associate Supt. for Instruction
Principal and site chairperson provide
leadership
z Reminder calls in lieu of poll watching
z Parent reps to steering committee
z Voter Registration/absentee ballots: Open
House, Back to School, activities
–
Absentee ballots require info to get out early
School Site Committee
z
School signs promoting project lists
School Newsletters
CUSD Today
Flyers to the home
Bulletin boards
z
Site Committees:
z
z
z
z
–
Precinct walkers – Survey and Door hangers
z
–
–
Follow-up only with positive voters
Putting up billboards
Phone bank
11
Election Day
z
z
z
z
z
z
Poll watching – looking for positive voters
who have not yet voted
Get out the vote – week prior to election
Victory Rally
Picking up campaign signs
Thank you gifts/letter to sponsors
Precinct result follow-up
–
Start for next campaign strategy
12