July 2012 - Wood Magazine



July 2012 - Wood Magazine
see page 12: special report 3rd IFDC
July 2012
17th AHEC Convention:
“Enlightenment of American
Hardwood Application”
East Heritage Sdn. Bhd.,:
“Educating the Market is
Longterm Investment”
Jonas Svantesson,
Chairman Ekamant AB
“Indonesia has been chosen
as Asian Ekamant’s Representative”
communication and educational media
Dress up
your projects with
sustainable beauty
Promoting French Lumber and Wood Products
6, rue François 1er - 75008 Paris - France
Tél. : +33 (0)1 56 69 35 92 • Fax : +33 (0)1 42 56 32 70
E-mail : [email protected]
Editor’s Note
Managing Director
Jodi H. Susanto
Editor in chief
Arief Odon
[email protected]
Emir Wiraatmadja
[email protected]
Technical Editor
[email protected]
Dewi Rubiane
[email protected]
Michael Buckley
Michael Hermens
Publish by
Pose Media Indokreasi,
for PT. Ekamant Indonesia
alamat redaksi
Puri Cinere Blok C3 No. 8
Depok 16513 - Indonesia
truggling hard in the neighboring country and be able to succeed is truly an amazing experience presented b y a married
couple Umar Ramali and Ayu Trisna. The
couple who own East Heritage Gallery in
Kuala Lumpur, Malaysia, are not only able
to build their furniture business since
twenty years ago. But both of them are
also able to reject the negative views of
Malaysian consumers regarding teak and
furniture quality made in Jepara. The city
which serves as a workshop location for
this gallery. What’s interesting about this
couple is that both are bold enough to
get out of their comfort zone when they
first started this business. Read their truly
inspirational experience in the Profile rubric.
3rd IFDC is over and produced four
winners. Most innovative category was
awarded to Sugeng Untung, most functional category was awarded to Nuri
Yanto, and most aesthetic was awarded
to Ruby Sofyan, while best overall was
awarded to Dodik Wahyu Sagung Pri-
yambodo. What’s interesting about this
year’s competition is that the credenza
theme is able to demonstrate the creativity of the finalists more freely. Their products have successfully attracted the attention of the visitors too, in fact Tantrum
Trap by Ruby Sofyan was selected as the
people’s choice. Read the report on this
event in the Special Report rubric.
Still in the same rubric, we present
coverage of workshop on imported Lumber and Veneer. In addition to discussing
issues related to imported lumber and
veneer, the workshop also discussed
gluing, pressing, sanding up to finishing
problems in a single session. Its purpose
is to introduce imported lumber and
veneer as alternative raw materials, and
also to find practical solution to problem
facing the wood processing industry.
Happy reading.................
Special Report:
“17th AHEC Convention: Enlightenment
of American Hardwood Application”
“Indonesia has been chosen as
Asian Ekamant’s Representative”
Jonas Svantesson:
Chairman Ekamant AB
“Educating The Market is Longterm Investment”
Ayu Trisna
Owner of East Heritage
Sdn. Bhd.,
North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
North American Veneer is a global supplier of hardwood
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
veneer and hardwood logs from the Appalachian forest
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
region of the United States. Located in central Ohio, we live
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
and work in the epicenter of the finest hardwood forests in
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
North America. Our veneers are produced to the industry’s
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
highest technical standards, and every shipment—whether
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
it is veneer or logs—undergoes a thorough quality control
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
process to ensure that our customers receive the grade,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
quality, and specification they expect and deserve.
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
With a lean and efficient business structure, NAV is able
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
to offer single-bundle and furniture-grade veneers with
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
American technical quality and still compete on price with
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
American veneers produced in China. At the same time, we
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
are able to offer special thickness veneers, premium panel
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
grades, and architectural-quality veneers for your high-end
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
furniture, door, and specialty project needs.
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
[email protected]
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
Like us on Facebook—North American Veener
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, North American Veneer, Inc. and APP Timber—
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North partnering to bring quality North American
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
hardwood veneer and logs to southeast Asia.
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North You may contact APP Timber’s Indonesia Office at:
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN [email protected] or +62 (21) 70633102
VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer,
iNc. North AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North
AmericAN VeNeer, iNc. North AmericAN VeNeer, iNc. North AmericAN
Biz Forum
MARCH 2012 – Part I
This year the dates for the seven SE Asian furniture shows in six cities overlapped badly, making
it very difficult for visitors to cover them all in any detail. Part I of this report covers three shows
in Malaysia and Singapore, which took place in a global furniture market estimated to be worth
around US$105 billion (2010).
with an opportunity to review material
suppliers for the furniture industry including solid wood and panels products.
However the only hardwood supplier in
the main body of the show, in centrally
located Hall 3 as usual, was the American Hardwood Export Council (AHEC)
which reported ongoing interest in US
species. MIFF underlined Malaysia’s
continuing apparent dependence on
domestic Rubberwood, which is doubtless benefitting from the trend in many
markets for dark coloured furniture
which helps to disguise this species and
the finger-jointing necessary because of
its availability only in short lengths and
narrow widths.
Export Furniture Exhibition (EFE) Malaysia
Malaysian International
Furniture Fair (MIFF)
The opening day of the show was well
attended, and many exhibitors were
certainly happy with the buyers they
had seen; which carries on the surprisingly upbeat views that were expressed
about the European shows there, despite the downturn in the global economy. One commentator suggested that
US and EU consumers, who are not buying real estate or new cars, are continuing to renovate and beginning to spend
on refurnishing their properties.
MIFF was opened by the Malaysian
Minister of Plantation Industries & Commodities YB Tan Sri Bernard Dompok.
“80% of Malaysian furniture is exported to 160 countries, of which 78% are
wooden” he said and continued “32.6%
of total Malaysian exports are timber
and timber products.” Under the current national plan the timber industry
is expected to account for RM53 billion
(US$18 billion) by 2020, with furniture
exports targeted by the government to
achieve RM16 billion (US$5 billion). The
Minister called upon the furniture industry to “adopt innovative approaches”
and expressed his confidence that the
Malaysian industry would continue to
move forward. He referred to his February launch of a new branding initiative
“Malaysian Pride® - a Distinctive Mark of
Malaysian Furniture Excellence”.
“The majority of furniture was either
stained dark brown, or painted”
The furniture trends apparent in this
show, dominated by manufacturers using Rubberwood, mainly related to colour. By far the majority of furniture was
either stained dark brown, or painted
– often black, grey or white, with very
few pieces of furniture in natural wood
colours. This trend clearly limits the
opportunities to show off the natural
beauty associated with such species as
Oak and Maple, for example, which were
conspicuous by their absence. There
was probably more unstained European Beech than Oak for a change, and
no sign of any Cherry. One can truly say
that the “blonde wood” fashion is now
dead and buried, at least for the markets
to which the Malaysian manufacturers
are selling. Many exhibitors commented
that the dark stained furniture is what
they can sell in USA, and in the Middle
East, Africa, Asia and continental Europe,
except UK and Scandinavia.
“MIFF underlined Malaysia’s dependence on domestic Rubberwood”
One small, remote hall provided visitors
The EFE show, running almost concurrently with MIFF in Kuala Lumpur, is seen
as a show competitor, organised by the
Malaysian Furniture Entrepreneurs Association (MFEA) on behalf of the private sector.
EFE’s venue, the Malaysian Agro Exposition Park Serdang (MAEPS), just outside the city, is more easily navigated by
visitors than the MIFF show at Putra. But
it also presents the logistical challenges
of transferring by bus from some halls
to others. It is understood, however that
EFE may possibly relocate to a new and
much needed exhibition venue, currently under construction. Outstanding
was the giant ‘8’ branding on the opening ceremony platform of this 8th show,
representing Malaysia as the 8th largest
global furniture exporter now with RM8
billion (US$2.6 billion) in sales. The number 8 is considered lucky among Chinese people.
“Malaysia Pride®”
At the opening the Minister of Plantation Industries, YB Tan Sri Bernard
Dompok, again referred to his recent
launch of “Malaysia Pride®” noting that
eight Malaysian manufacturers had so
far been registered for the new brand.
Mr Richard Lee, President of the Malaysian Furniture Industry Council (MFIC),
welcomed guests and called upon the
minister present to assist with ending
the current immigration restrictions on
foreign workers and to abolish Rubberwood export quotas. The problems of
labour and materials shortages have
become key issues with the Malaysian
furniture industry.
When questioned at the show, some
manufacturers and exporters were com-
pletely unaware of the forthcoming EU
FLEGT (TR) regulations and how it may
affect their exports to EU markets. This
may be a reflection of the focus that exporters place on non-EU markets. The
top four export destinations in 2011 for
Malaysian furniture (provisional data) of
USA, Japan, Singapore and Australia accounted for 53%. The only EU market in
Malaysia’s top ten is UK accounting for
just 5.2% of exports.
The presentation of products, many
of which were of good quality, continues to improve at this show. There were
more appealing, contemporary collections of furniture, less office furniture
and more bedding and upholstered
products than appeared to be the case
at MIFF. In general the creativity of products at EFE was notable.
International Furniture
Fair Singapore (IFFS)
As the most sophisticated event in the
SE Asian round of furniture shows, IFFS
continues to introduce initiatives to ensure its development and hold its position as the furniture design hub that it
has now become. IFFS was combined
with the new Hospitality show and SingaPlural in a “Trilogy of shows”.
The centrally located Hall 3 was
dedicated to design as the main focus
for design seminars, exhibits and events
that also stretched across the city under
the banner of ‘SingaPlural’. The annual
Furniture Design Awards (FDA) catered
for local students and young international designers, and this year included
an award for the Best use of Material –
won by wood. The prototypes of twelve
finalists were displayed in the hall. Reemphasising the Singapore Furniture
Industries Council’s (SFIC) sustainability
drive, a new inaugural Green Pavilion
was launched within Hall 3 and their
new digital E-guide entitled “Embracing
a Greener Furniture Industry” containing
best business practices was unveiled.
SFIC introduced its Green Pavilion in
which 10 of its members showcased
their sustainable practices. AHEC was
one of several sponsors for the design
initiatives including the FDA and in the
pavilion, where young designers were
given the opportunity to display their
work. This included an AHEC commission, undertaken by Indonesian designer Joshua Simandjuntak, who showed
his contemporary ‘Benoa’ chair in American Red Oak.
by the Singapore government”
The IFFS got off to a busy start for over
512 exhibitors drawn from 26 countries
and from across Asia with particularly
large groups from China and Vietnam –
the two giants of Asian furniture manufacturing. However Singapore based
companies, which represent 1% of global furniture production, produced mainly offshore, were dominant. Opening
the show, Minister for Trade and Industry Mr Lim Hng Kiang, reconfirmed the
continuing support for the industry by
the Singapore government which funds
several training, design and branding
initiatives through its various agencies,
such as IE and SPRING SINGAPORE. For
example he said “Last October, we committed S$17 million into boosting our
furniture industry’s capabilities in design, branding and international market
expansion and people development
over the next five years. Our aim is to
increase sector-wide nominal valueadded per worker by 20 per cent and
raise our local furniture industry’s global
market share to 1.5 per cent by 2015.
SPRING also expects to train and certify
1,300 workers through 16 new courses
under an in-employment vocational
training scheme.”
There were discernible trends in this
year’s offering at IFFS. Outdoor furniture
was more plentiful and varied, with plastics and synthetics continuing to make
inroads into the wood and rattan sectors. Black, grey and white colours ruled
many of the interior collections but there
was less of the dark brown stained wood
furniture than was seen earlier in Malaysia. Much of the wood-based furniture
was wire-brushed, sandblasted or made
from reclaimed material that placed it as
far from ‘fine’ furniture as it is possible to
get. The show organisers had strongly
emphasised the ‘green’ theme, but there
was little evidence from the individual
exhibitors of any use of sustainable materials – with the exception of some reclaimed wood - and very little signage of
certified (FSC or PEFC) wood used. Some
bamboo products were on offer and one
well known exhibitor commented that
it was important at least to offer some
bamboo furniture as a green product
for those buyers wishing to show it as
a token of their environmental concern.
Some buyers ignore, or are clearly ignorant of, the issue of embodied energy,
heat and or chemical processes that are
involved in the manufacturing of flat
bamboo products.
“Continuing support for the industry
Biz Forum
China International Woodworking Machinery & Furniture Raw Materials Fair, or
“Interzum Guangzhou” as it is
known, took place over four
days in late March. It coincided exactly with the three
day Domotex flooring show
in Shanghai to the frustration
of many wood suppliers who
have interests in both sectors. The two respective show
organisers, based in Koln and
Hanover Germany, are known
to be competitive but this
clash was not appreciated by
the timber trade.
American Consul General in Guangzhou addresses press
n addition to woodworking, CIFM
covers furniture hardware, bedding
and components. The 130,000 sq m
space - up by 20% on 2011 - was occupied by over 1,000 exhibitors of which
one quarter were from overseas, up by
30% on last year. The organisers drew
attention to four new national pavilions
from Turkey, Chile, Spain and the American Hardwood Export Council (AHEC)
with 18 exhibitors from the USA. The
USA group included American Hardwood Industries LLC, American Lumber
Company, Amos-Hill Associates Inc,
Anderson-Tully Lumber Company Inc,
Baillie Lumber Company, Bridgewell Resources LLC, Columbia Forest Products,
Hassell & Hughes Lumber Company Inc,
Hermitage Hardwood Lumber Sales Inc,
Industrial Timber & Lumber, Midwest
Hardwood Corporation, Nina Company
LLC, Northland Corporation, Northwest
Hardwoods Inc, Prime Lumber Company, Rolling Ridge Woods, Somerset
Wood Products and Wheeland Lumber
Company Inc. The exhibitors also included American softwoods represented by
the Softwood Export Council (SEC).
Major exhibitors from Germany, Italy
and others from USA/Canada also participated. Pre-registered visitors were up
by 27%, perhaps a function of better online promotion, and the fair was expected to attract over 50,000 buyers. Visitor
traffic was described by some exhibitors
as excellent for the first two days with a
significant fall-off on the third day - the
final day being rarely popular in China.
Sentiment expressed by many exhibitors was upbeat despite the furniture market problems of the last couple
of years. The annual World Furniture
Outlook 2011 report, released by Milanbase research and consulting firm CSIL,
suggested that the increase in demand
for furniture products of over 70 countries and regions worldwide is expected
to reach 3.3%. China, Italy, Germany and
Poland were the largest exporters in volume in 2010. CSIL estimates that trading
value globally will grow from US$102
billion in 2010 to US$107 billion in 2011
when data is confirmed. Anecdotally,
many industry observers believe the domestic markets of Asia, including India,
are the major drivers of new demand for
furniture today, especially China. In this
context it is interesting to note that data just released
from the Washington-based US-China Business Council
states that total USA exports to China jumped US$12 billion in 2011 from 2010, to a peak of US$103.9 – an increase of 542% in 10 years, of which US$20 billion last
year was agricultural products including timber.
In the materials halls wood was well represented, especially from temperate sources. Apart from the US hardwood and softwood industries as the largest group, logs,
lumber, plywood, panels and veneer were on offer from
Scandinavia, France, Germany, Chile and domestically.
Also present for the American industry were representatives from the National Hardwood Lumber Association
(NHLA) responsible for the Grading Rules of US lumber.
Dana Spessert, Chief Inspection from Memphis, was on
hand to provide advice and was accompanied by National Inspector Randy Wilson, who now spends most of his
time in China offering a range of NHLA services, including training and lumber inspections. NHLA is an association member of AHEC with a long history of cooperation
on technical and hardwood grading issues. Enquiries in
China can be addressed to [email protected]
The fair featured a “Green Home Design” forum intended to explore evolving issues, such as low carbon
emissions and environmentally friendly furniture, with a
number of speakers including Michael Snow, US-based
Executive Director of AHEC. The green theme was reflected in the fair by many suppliers offering FSC and
AHEC at Interzum China 2012
More and more customers are requiring timber and timber
products to be certified. PEFC, the world’s largest forest
certification system, offers you the largest supply
of certified material.
PEFC - Programme for the Endorsement for Forest Certification
Get PEFC-certified to source and sell
certified, sustainable material.
AHEC media conference on LCA in Guangzhou, March 2012
PEFC certified materials – more so than
in any of the recently completed Southeast Asian furniture shows. AHEC took
the opportunity to launch the preliminary results from its LCA study for the
environmental impact of American
hardwood production and shipment
on the environment at a full-scale press
conference. Details can be obtained
from www.americanhardwood.org. The
event was well attended by local and
overseas media and was addressed by
Michael Snow and Professor Scott Bowe,
Wood Products Specialist from the University of Wisconsin.
LCA Preliminary Findings launched by AHEC
at Interzum Guangzhou
John Chan, AHEC Regional Director, welcomed delegates stating
that the objective is to clear rumours
about wood with data “based on Science”.
Michael Snow, AHEC’s Executive Director, discussed the spurious
claims made by competing materials such as the advert claiming ‘Steel
is the ultimate sustainable material’
because it can be recycled, when in
fact it is mined, causes atmospheric
pollution and cannot be renewed.
Such ridiculous claims that verge on
fraudulent, he said, must be countered by showing that wood removes
carbon from the atmosphere and has
a negative carbon impact in its harvesting, production and use. Half the
dry weight of a log is carbon and, irrespective of species, 1 kg of US sawn
hardwood lumber stores the equivalent of 1.5948 kg of CO2 equivalent for
as long as it is in use. (When released
each carbon atom combines with two
oxygen atoms to form a CO2 molecule which is heavier than the carbon
The Life Cycle Assessment (LCA)
project, commissioned by AHEC, is
being continuously carried out by
independent and internationally respected consultants PE International
located in Austria. Their initial findings, based on worst case scenarios of
American hardwood production and
extensive transportation over land
and sea from central USA to Europe,
shows that there is very little impact
on global warming. In fact the study
shows that all US hardwood species
have a positive impact when taking
into account the carbon stored set
against all energy and emissions used
for forestry management, sawmilling,
kiln drying, and all stages of transport
to deliver 4/4 (1”) lumber to the European market; and by inference to Asia.
Mr Snow also went on to explain
that Environmental Product Descriptions (EPDs), which are like food labels
providing information and choice
to consumers, will ultimately be required for all construction materials.
So hopefully it will not be possible to
hide behind just one single attribute
such as recyclability to establish environmental credentials – and no more
misleading and fraudulent advertisements. “No other construction material, than wood,” he said “has a negative
carbon footprint on global warming”.
However he also conceded that all of
this is dependent on the sustainable
and legal harvesting of wood. “Nobody in the timber industry wants to
see illegal or irresponsible management of the forest that we depend on
for our living”, he pointed out.
Prof Scott Bowe of the University
of Wisconsin defined LCA as a careful accounting system of inputs and
outputs and referred to the ISO 14040
rules for developing standardisation
in LCA. He specifically cited material, embodied energy and emissions
as the key elements for LCA and discussed the substitution of other materials by wood for improved impact.
Prof Scott talked at length about the
benefits to the environment of removing, mature trees to make way for
younger, more dynamic saplings to
maximise carbon uptake that is limited in older trees.
During a Q&A session the issue
that certification is no substitute for
LCA was suggested. The need for
compliant data was confirmed and
changing attitudes by governments
was also raised. “Hopefully by providing science we can put architects and
governments right. Yet, since some
ENGOs want no trees cut, the science
tells us to use trees,” said Snow.
AHEC’s LCA project, after the preliminary findings, is now undergoing
peer review by a scientifically credible
panel including the Chairman of ISO
and the Chairman of the EU committee on LCA.
The media conference was closed
by the U.S. Agricultural Consul Jorge
Sanchez who commended AHEC for
its work in this field and expressed
the view that China will become an
increasing home for American hardwoods. He believed that Chinese
philosophy encouraged wood and
natural things to create harmony in
a home that is green but elegant and
long lasting – something that affordable American hardwood can accomplish.
Biz Forum
the “Rubberwood of Europe”
Pictures: courtesy of APP Timber
eech (Fagus sylvatica) is THE
most commonly used hardwood in Europe to produce
furniture and be found in almost any furniture showroom across
the whole European continent. It is regarded as a premium hardwood and in
that respect far superior compared to
rubberwood. The reason I call it the “rubberwood of Europe” is more in relation
to the availability as almost every country in Europe has beech forests. Many of
these forests are state owned and these
forest are very well maintained and limited volumes of trees are harvested to
ensure the forests remain healthy. Most
of the trees harvested are at least 80 to
150 years old unlike rubberwood. Beech
is a medium hardwood (725kg/m3) and
is not only used for visible furniture components but also highly recommend for
internal sofa framing due to it’s strength
and most of the well-known Italian and
German sofa manufacturers brand the
beech framing as a vital component of
“lasting quality”.
Beech is found not only in (temperate) Europe but also to North American and even Asia. However the North
American beech (Fagus grandifolia) is
not as commercially developed as the
European beech and in general considered inferior to the European beech
- hence few or no exports from the
USA. The beech in Asia (Nothofagus), is
mostly in New Zealand (red beech) and
quite different from European beech
and these trees produce in general low
grade sawn timber. Maybe an interesting fact to know is that the word “fagus”
originates from Greek and means “edible” referring to the beech nuts which
are well liked.
Beech can have a prominent brown
or reddish heartwood and the timber
is normally “steamed” prior to drying
and the purpose of this is to reduce the
color variation between the sap- and
hardwood. This is normally done either
in special steaming chambers or in the
kiln dryer prior to the actual drying.
This does not mean that the heartwood
fully disappears and, in general, sawmill
will grade the timber based on “no red
heart” and “red heart allowed”.
The timber is a rather nervous timber
to dry and special care must be taken to
ensure the timber is stable and straight
after the drying. Some smaller European
sawmills tend to dry to fast due to lack
of kiln capacity and such timber can
develop internal checks or will not be
stable during further processing.
Beech sawn timber is either available
as unedged or edged boards in standard
thicknesses of 26, 32, 38 and 50mm. Of
course some mills saw special dimensions like 20, 63 and 75mm or are willing
to saw custom-cut thicknesses if a full
mill-run grade can be provided. Beech is
standard available in long lengths from
2.1 to 4.0m with a small percentage of
shorter lengths as short as 0.3m. Especially Eastern European mills tend to
supply edged timber separated short,
medium and long lengths.
On the problems with European
beech is that there are no national grading rules and it is up to each sawmill
to grade the sawn timber. For example
many mills will grade A, AB and ABC timber whereas some others have adopted
the American grading of PC Alder and
providing grades such as superior, cabinet and comshop grades.
Beech is very easy to machine but the
tooling has to be sharp and the cutter
heads speed be adjusted to avoid burning marks. Beech has a distinctive tight
grain which makes it an ideal timber for
machining, planing, shaping, mortising
and boring. The smooth machined surface can be compared to sanded rubberwood. Sanding is, as such, fairly easy
and even cross-grain surfaces sand very
smoothly which is not always the case
with rubberwood.
The finishing of European beech is
good; it takes clear lacquer or stain well
and requires less primer compared to
rubberwood. European beech is used
for furniture, flooring, toys, kitchen cabinets, sofa-framing, etc.
Special Report
“3rd Indonesia Furniture Design Competition:
that Give More Creativity Space.......”
The third Indonesia Furniture Design Competition is over. The annual competition
sponsored by the American Hardwood Export Council has selected Dodik Wahyu
Sagung Priyambodo, with his work “Sangkar Credenza” as the Best Overall winner.
or Dodik it is his third participation in the IFDC which has
been held for the third time.
In the previous two competitions, Dodik who came from Yogyakarta only managed to reach the final
stage. This time he has successfully
become the winner of the highest
award in this competition plus a cash
prize of IDR 20 million. According to
him, his designed credenza cage took
as its inspiration the traditional life in
Indonesia, especially within the Javanese community. In rural and part or
urban areas in the Island of Java, bird
cage is a familiar object in the everyday life. This has inspired him and
later being transformed into a design
which eventually help him reach the
Other finalist who received Most
Aesthetic award was Ruby Sofyan
from Surabaya with his work “Tantrum Trap.” Ruby is the second female
winner during IFDC event, after Devi
Ahec Regional Director John Chan presented The Best
Overall Trophy to Dodik Wahyu Sagung P
Dodik Wahyu Sagung explained in detail of his
design to the jury
By Dodik Wahyu Sagung P.
The Best Overall Winner
Gunawan who received Best Student
Design award in the previous competition. Most innovative award was
conferred to Sugeng Untung, S.Sn.,
from Jakarta with his work “Credensiana.” While Most Functional award was
conferred to Nuri “Utox” Yanto from
Jepara with his work “Gelis.” In addition to receiving a trophy, the three
received cash prizes of IDR 15 million
According to the Chairman of
Grand Jury, Joshua M. Simandjuntak
MA (RCA), the current competition is
deemed successful in selecting varied
works or designs. Much more creative
than the previous two competitions.
According to him, this is possible due
to the credenza theme of the current
competition. This theme gives many
flexibility to the designers to apply
ideas to their works. This is not limited
to the texture of American wood used
in the production of its prototype. But
also hardware selection and finishing
technique desired by each designer.
The knowledge regarding red oak,
white oak and cherry characters used
in the current competition seemed
become a constraint. This is a serious
Dodik Wahyu Sagung posed with his design Sangkar Credenza
constraint, despite that its information
is widely available. This has become a
concern for one of the jury Michael
Ian Buckley, M.Phill FIWSC FRSA from
Great Britain. According to Buckley,
exposure to character and nature of
each wood species is almost nil in the
competed works. That’s why none of
these works that are truly stunning,
despite that it emphasized the beauty
of wood fiber and colors in a natural
way. While credenza theme offers relatively huge opportunity to play and
use wood character in a natural way.
Unfamiliarity with these wood materials were admitted by a number of
John Chan toast for the success of organizing IFDC 3 event
finalists and winners of the previous competitions. One of them
said that in his origin country in
Jepara they only familiar with local tropical wood such as Teak
and Mahoni. Only by participating in the IFDC competition
they have the opportunity to become familiar with and know the
character of non-tropical wood
which become their customers.
Such limitation occurred in the
current competition. A number
of finalists’ works have amazing
weight, and even unusual for a
credenza. So much so that these
works have to be carried by a
forklift, or at least by 7-8 adult
Given such amazing weight,
it is certain that these works are
not economical enough to enter
the market. “It must be expensive since its material cost is definitely high,” said a member of
jury panel Dwight S. Kiswandono, Eidg. Dipl. Schreinermeister
who represented PIKA in Semarang, Central Java. According to
the other member of jury panel
Lea Aviliani Aziz, BFA, HDII., the
thicker the wood material the
smaller the marketing opportunity of each work. According to
her, the finalists have to improve
their works including the thickness of their material.
As was reported by Woodmag in the previous edition,
the current competition has
successfully selected 189 works
from 154 designers. They came
from various cities in Indonesia.
The most number of participants
came from Java and Bali which
are the largest center of wood
industry, especially furniture
in Indonesia. Participants from
Jepara, Semarang, Yogyakarta,
Surabaya, Jakarta and Bandung
are still dominant in the current
competition. The average age of
participants is 40 years old. However unlike the previous competition, the current competition
eliminate the student category.
As a result, nearly all participants
are design professionals. The rest
are those related with this sector.
After underwent a tight selection phase, the whole entry
The finalists IFDC 3. Bottom (left to right):.Teguh Ujianto, Sugeng Untung, Ricky Wisata, Mohammad Arifian R, Adi
Muchdillah. Berdiri (left-right): Nuri Yanto, Nikki Indah A., Kevin Elika, Chintami Ricci, Grace S. Kattu, Rosikhin, Ruby
Sofyan, Nugroho, Dodik Wahyu Sagung P.
The night of awarding event at Mulia Hotel Ballroom
(left-right) Jury Egbert Pos, Jury Lea A.Aziz, Head
Judge Joshua Simandjuntak, the Best Overall Winner
Dodik Wahyu Sagung, AHEC Regional Director John
Chan, Jury Prieyo Pratomo, Jury Dwight Kiswandono.
The Finalists IFDC 3 together with the committee
The Most Aesthetic Winner
3rd Indonesia Furniture
Design Competition
John Chan presented The Most
Functional Trophy to Nuri Yanto
enter the qualifying phase and resulted in a fifteen finalists. The selection process is quite troublesome for
the six jury, not only due to its huge
number. But also because there are
so many interesting works despite
that it is quite complicated to build
its prototype. Assessment category
remains the same as in the previous
competition, despoite of some changes. These changes can accelerate the
assessment process of all the jury, so
there were plenty of time for discussion. From the selection result fifteen
finalists of the 3rd IFDC have been selected.
After being officially announced,
the fifteen finalists were asked to prepare a work drawing in short time.
Ruby Sofyan accepted The Most
Aestethic Trophy from John Chan
Amazingly it can be fulfilled and the
prototype production phase in the
PIKA Semarang can be commenced
as soon as possible. The commitee has
just eight weeks of production, including the delivery of the fifteen prototypes from Semarang to Jakarta.
During the production phase, various issues occurred. Lack of knowledge among the designers regarding
the character of each wood species
made them amazed when they saw
the prototypes themselves. This has
affected the finishing process. There
was also a difference in understanding
the production process and the hardware used. One of the finalists mentioned in his presentation that he actually wanted a verstek process during
Credensiana are truly innovative
Head of Asmindo Ambar Tjahjono presented The Most Innovative Trophy to Sugeng Untung.
production. But it was revealed during
presentation. Other participant just
realized that if he used a piano hinge
it will affect the neatness of his prototype. There was also a designer who
just realized that the weight of his prototype is very heavy. It was so heavy
that it made its construction difficult.
This is not limited to one prototype, almost all of them experienced difficulty due to the thickness of the material.
Using too thin material will also
make production process difficult,
since it will easily bend. As a result,
the material has to be replaced to
solve this. Using too thin material
in the body part of other prototype
made them unstable too. There was
prototype that experienced difficulty
in its finishing due to so many colors
applied. The narrow space inside the
prototype made the finishing and
setting difficult. All these difficulties
were communicated by PIKA to each
designers. Unfortunately, then process of finding a solution is not too
smooth. This is due to the distance between the domicile of the finalists and
the production site.
According to the jury, what’s interesting in the current competition is
that the creativity of the participants
and the works of the finalists is so varied. It can be said that credenza theme
was able to provide unlimited space
for creativity to the participants and
finalists of the current competition.
The fifteen works that have been se-
The Most Innovative Winner
3rd Indonesia Furniture
Design Competition
The Most Functional Winner
3rd Indonesia Furniture
Design Competition
Head Judge IFDC 3 Joshua Simandjuntak seriously
observed detail during the judging process.
lected as the finalists can be considered the
best works which presented different atmosphere than the previous two competitions.
Every participant has give their best efforts
in their works, and with amazing results.
This was reflected by the tight score of each
finalist. The different between one finalist
and the other within the same category is
very narrow.
According the jury Lea Aziz, despite that
the finalists have performed well in term of
beauty they tend to neglect its function. In
fact during the presentation almost none of
the finalists who fully understandand the
concept of credenza. “Its storage function
should be inherent in the credenza,” she
explained. She also highlighted that almost
all of the finalists’ works are loose furniture
so that it will be difficult to mix them with
other furnitures. Their designs are also similar, i.e. to emphasize one side only.
The jury also assessed that the design of
each credenza is not efficient. In addition to
so many space that must be discarded, the
thickness of the material is also attributed
The judging panel situation
USDA Attache John Slette in his speech
to this. As a result, the jury also assessed that
these designs are not suitable for market, since
they don’t meet the economic scale of a production.
Despite all of these shortcomings, the jury in
general felt satisfied with the works and presentatioan of the current finalists. They were truly
free to create their works so that they were able
to create works that amazed the jury and visitors who attended the awards night in Grandball
room Hotel Mulia, Senayan in early May.
The visitors who numbered around 200 people were truly amazed. Tantrum Trap by Ruby Sofyan was selected as the People’s Choice of the
current competition.
Head Judge Joshua Simandjuntak during press conference
Ayu Trisna,
Owner of East Heritage Sdn. Bhd.
East Heritage Sdn. Bhd.:
“Educating the Market is
Long-term Investment”
“In the future we want
to be like Grunge from
France,” said the founder, owner as well as
marketing head of East
Heritage, Ayu Trisna. The
gallery which was jointly
established with her
husband as well as his
personal business mentor, Umar Ramali who
also came from Indonesia now occupies three
locations. Two outlets
are in Petaling Jaya area
and the other one is in
Shah Alam, Selangor.
or Ayu, Grunge has successfully create its own brand. According to her, the furniture
brand which was partly manufactured in Jepara gains considerable
success. “We used similar wood such
as teak, mahoni, and manggo,” said
alumnus of Faculty of Economics of
University of Indonesia. Nevertheless,
this brand generate enormous profits.
According to her, this brand is capable of generating profit up to nineten times of the production price of a
This success inspires the couple
to develop its business. According to
Ayu, currently Indonesian furniture
under this brand is gaining popularity.
“Here the demand is huge especially
among middle-up class,” she said.
However, Ayu and her husband have
to work hard to penetrate the then
image of Malaysian market regarding
Indonesian furniture products before
achieving the current success.
At the time, Indonesian furniture
product is depicted as unclassy product by the Malaysian market. “Its teak
wood is deemed incomparable with
the quality of Burmese – now Myanmarese, Red – teak wood,” she explained. “The skills of its wood crafts-
men are also considered low, and its
finishing tend to be dark and even
black,” she added. For the couple, this
can only be broken by intensely educating the market.
Their frequent argument is that
teak wood quality is very much affected by the land of its growing.
However the realibility of teak wood
supply from Java especially Central
Java is more safeguard compared to
teak wood from Myanmar. For its skills
and workmanship, both have to leave
Malaysia and stay in Jepara for a year
to improve the quality of its worker
in its workshop. According to her,
educating the workers and market is
important and should not be missed.
That’s why, they dare to ask their customers to compare with their nearest
“Educate your customers so that
they have adequate knowledge in
buying certain product,” she explained.
The reason is quite logical since furniture product has an everlasting character and available at relatively expensive price. “Once you educate them
then it is a long-term investment,” she
added. She also convinced us that
“Must be Out of the Comfort Zone
and Changed the Mindset”
he success of the couple who do
not possess any entrepreneurship
background was started with their decision to leave their respective comfort zone. It happened around twenty
years ago. Umar Ramali left his position as finance manager in a multinational company, while Ayu decided to
quit her routine job as post-graduate
lecturer. According to Umar, a huge
struggle is needed to change the existing mindset. Without it, people
will continue to trap in their past, and
will never achieve their future success. “Don’t ever imagine it will be
like working in the office in the golden triangle area in Jakarta, and own
a dozen of credit cards,” said Ayu.
Just imagine the street peddler atmosphere, “Only this way he can gain its
street smart,” she continued.
thanks to the process it means that
80% of job has already been done.
According to her, this knowledge will
be brought into or shared by the customers among their respective community. This is proven by the fact that
90% of East Heritage’s customers are
loyal customers, and 99% of its customers came by reference.
This can minimize and even eliminate promotional cost and the cost
for participating in an exhibition. As
was admitted by both, up till today
they never participate in any exhibition both in Malaysia and in their origin country, Indonesia. “Well, we’ve
already busied with the incoming
orders,” said Ayu. Afer all, she admits
that she never sets a target to enter
mass production market for her furniture products. This is in line with
her hard-earned branding. In general, in addition that its customers
have already had a picture and even
a design for their purchased furnitures they also want customized furnitures.
Thanks to the workmanship
which she has developed so far, Ayu
feels confident that the more complicated a carving design the easier
would be its production process in
impor kayu dan veneer dari Eropa dan Amerika
Sawn Timber:
Produksi :
White Oak.
White Ash.
Douglas fir.
Southern yellow pine.
Flooring Solid wood.
Flooring Engineering.
Tersedia :
Fancy Wood White Oak tebal veneer 0.6mm
Ukuran lebar : 1220 mm x panjang : 2440 mm
Tebal : 3, 6, 9, 12, 15, 18 mm.
MDF atau plywood
White Oak.
White Ash.
White Beech.
Veneer Lokal:
Mahoni tebal: 1mm dan 2mm
Sesuai pesanan
Tersedia :
White Oak : 1,5mm
Sonokeling 0.6mm
Contact Person :
A. Kuswidiarso
email : [email protected]
telp. 08156515043 , 08884959340 , (024) 70116691
Agus Widagdo
email : [email protected]
telp . 081325234273, 087831111441
Susi sulistyowati email : [email protected]
telp . 024 70519764
Umar Ramali and Ayu Trisna
white oak
madero veneer
Pelatihan dan Seminar :
Yohanes Sutarto email : t [email protected]
telp. 08112708373 , 088803909559
Jepara |Solo | Jogja| Jakarta | Surabaya
Rossi Group Update
The Rossi Group
is a
combination of
four powerful
brands each specialized in several
specific American
hardwoods from
the best growing regions of the
Eastern United
Jepara. However this doesn’t mean
that both aim at all items to be manufactured. They avoid orders with
accessories nature. This is attributed
to its complex process, its customers
are mainly high class who are much
more demanding but don’t order
much. They focus on big item with
big margin. “It is ok if it’s more complicated,” she explained. This can be
responded by offering high quality
product, more customized production, and involving more manpower
in its production process. Its purpose is to create a higher quality
product, that is capable of generating added value and gaining higher
selling price.
That’s why, with its own brand,
the couple are confident that they
can compete in the Malaysian market. “The demand here is quite huge
and its growth is huge enough, in
fact Singaporean market is being
supplied by Johor,” Umar explained.
However, the biggest constraint
in this business is the availability
of huge initial capital especially in
property ownership. Without the
support of property ownership it
will be difficult to develop the business, since “Most of the revenue will
go for rental property,” he said. He
advises furniture businessmen from
Jepara or Indonesia who are interested in doing business here to invest their money in property first.
Whether in the form of warehouse,
workshop, or gallery. The problem is
“In addition to its relatively high cost
there is an uncertainty in the business, thus it takes four years to reach
break even point,” Ayu added.
“Huge Demand, BUT
“From its competitiveness and low price, furnitures made in Jepara and
Central Java are adequate to
supply the market demand
in Malaysia. However the
problem in doing business
here lies in its relatively high
initial cost and rental property is its biggest constraint.
As for the production quality
and quantity there are no issue at all. So is the design.
Huge demand but it demands huge initial capital.
A partnership is required
to overcome this problem,
but if small companies joint
hands then they will always
fight each other.”
ossi Group International distributes
exclusive productions from the finest
Appalachian and Ozark mountain regions guaranteeing excellent colour
and grain structure in Red Oak and White Oak
as well as Yellow Poplar (Tulipwood). The Rossi
name and brand has been a reference for quality in many export markets for well over thirty
years. Ted Rossi, CEO of the Rossi Group, keeps
on developing and nurturing the relationships
he has established in Europe, the Middle East
and in Asia. Ted is a Past Chairman of the American Hardwood Export Council (AHEC) and
past President of the National hardwood Lumber Association (NHLA). Rossi Group is now
proud to offer a strong programme for export
of 4/4 Red and White Oak in specially selected
lengths, tailored to individual Asian markets.
Mallery Lumber in Hancock, NY offers very
high standards of the best Northern species
with a focus on Northern Red Oak, Northern
White Ash and Hard Maple. The mill caters to
those who value superior colour that can only
be found in the best harvesting regions. Mal-
lery is a reference for high quality and presentation standards in various worldwide markets
- most notably in the Middle East and Greater
China - for thicker stock material 6/4 through
12/4 in Red Oak and up to 16/4 in Ash and Maple, as well as the standard 4/4.
Emporium Hardwoods in Emporium, Pa
has been known for excellence in the best
Black Cherry from the Allegheny Plateau in
Pennsylvania, as well as superior White Ash,
White Hard Maple and Red Leaf Soft Maple.
Emporium is FSC Certified and also offers limited production in Red and White Oak.
Northern Hardwoods in “glacial” South
Range, Michigan is the reference in the USA
for “Paper White” Hard Maple. Available in 4/4
through 8/4 and 100% surfaced two sides, the
offering from Northern Hardwoods is tailored
for those special architectural projects where
only the best will do. The mill, which is FSC Certified, also specializes in 100% white strips.
Rossi Group stands for quality and consistency for buyers who demand it.
Industry News
Dubai International Wood
& Wood Machinery Show
Dubai WoodShow 2012, (April 3-5) moved to the Dubai International Convention & Exhibition Centre, a much improved venue for a larger show, with
increased space this year by more than 40% at 9,072 sq metres. Several leading woodworking machinery manufacturers have also returned to the show
which featured two large halls equally divided between materials and machinery. Organisers Strategic Marketing re-introduced a seminar element to
the event to provide a focus on timber legality – a highly topical subject.
.E. Mr. Abdul Rahman Saif
Al Ghurair, Chairman of the
Dubai Chamber of Commerce and Industry (DCCI),
opened the Show, now considered
the leading event in the region for
the timber trade and related machin-
ery. Commenting on the event, Mr.
Dawood Al Shezawi, CEO of Strategic
Marketing & Exhibitions, organizer of
the exhibition, said: “It is our pleasure
to introduce the seventh session of
the exhibition, the largest and most
advanced in terms of participants,
such as the presence of so many industry leaders and investors which
can’t be anything but a positive indicator of the show’s growth and development. It also shows its strategic role
in gathering the owners of specialized
businesses and investors in the timber
sector.” Shezawi added “the show will
provide an opportunity to learn the
latest techniques and innovations,
equipment and developments in the
sector, while turning the attention of
manufacturers and timber merchants
to sustainable and renewable resources and the desire to lessen the environmental burden. The exhibition will
be a unique platform to discuss future
trends in the sector through this gathering of companies and construction
contractors, manufacturers and designers from around the region.”
By far the largest international
groups came from China with 45 exhibitors plus 3 from Taiwan, followed
by Germany with 31 and 26 from Italy,
mainly with machinery. North America
accounted for 35 exhibitors, of which
USA had 23, Canada fielded 12 and
both France and India 10 each; nearly
all in timber related materials. Local
exhibitors from the UAE amounted to
33. Other country groups represented
came from all over the world including Austria, Cameroon, Malaysia, Russia, Singapore, Switzerland, Indonesia
Turkey and Ukraine. In total 34 countries participated, making the Dubai
WoodShow 2012 thoroughly international while the improving economic
climate in the GCC helped to make it
an upbeat show. Early estimates indicated a doubling of visitors and an
informal exit poll suggested that most
of the exhibitors were very pleased
and would return next year. One local exhibitor said it had fielded a sales
team of 12 staff and commented that
they had really needed more staff to
cope with such a busy show.
Speaking towards the end of the
show, Mr Mohamed Maulana CEO of
‘Platinum’ exhibitor Al Nibras, commended the Dubai WoodShow for
relocating to its new venue, which
“has a new feeling, good ambiance
and better facilities; all in all more
classy.” The French Timber group were
positive and said they will come back.
Global Lumber, veteran of the last
five Dubai Woodshows, said “it has
been crazy trying to deal with all the
visitors.” Bosch local agent Mr Sumit
Chordia was a little more cautious
and reserved judgement saying that
“the next few weeks will prove the
real value of the show.” The American
hardwood and softwood groups were
enthusiastic, as were tropical timber
specialists DLH and Farlin Timbers,
both reporting plenty of quality visitors. In the absence of any breakdown
yet by nationality, it was clear that visitors were drawn from all quarters of
the GCC and Middle East with Omanis,
for example, there in large numbers.
The Dubai WoodShow is supported by many institutions and specialized councils in the timber sector,
including the American Hardwood
Export Council (AHEC), French Timber,
Malaysian Timber Council, African Forest Model Network and other international councils. Among the companies
are also a number of key names in the
UAE and the Gulf, including the AL Nibras group, an importer and distributor known for its wood products and
at the forefront of UAE companies
operating in the UAE which receive
suppliers and buyers from across the
The next Dubai Woodshow is
scheduled for 9-11 April, 2013
“Timber Legality” Seminar at Dubai
WoodShow 2012
elegates from producing countries around the world gathered
at a seminar in Dubai on 4th April to
consider the issue of “Assuring verified legal timber products to meet
new requirements in the global market and the impact on the Middle
East and GCC market”. The Seminar,
which took place during the Dubai
WoodShow, was initiated in cooperation between the show organisers Strategic Marketing and the
Indonesian Chamber of Commerce
The event opened with a welcome from the Deputy Minister of
Trade UAE, H.E. Al Juma Kait, who
said that “efforts for sustainability
of forests had produced results, in
which many countries had participated; now all producing and consuming countries are committed
to trade in legal timber, especially
those present”. Delegations from
several African countries included
H.E. Ngole Philip Ngwese, Minister
of Forestry and Wildlife in Cameroon and Mr Alhassan Attah, Executive Director Ghana Timber Industry
Development Division of the Ghana
Forestry Commission. Delegations
from the Indonesian Trade Promotion Centre, The Malaysian Timber
Council and the Malaysian Timber
Certification Council also participated. Delegates were also joined
by one of the Gulf’s leading importers Mr Mohamed Maulana, CEO of Al
Nibras, the Platinum Exhibitor at the
Dubai WoodShow.
A panel of expert speakers, moderated by wood industry consultant
Michael Buckley from Singapore,
presented details of existing and
new regulations for the trade in
timber and wood products. Tom
Ter Horst of EFI explained the principles of the new European Timber
Regulations (EUTR) that will affect
almost all imported wood and many
paper products from March 2013
to stop trade in illegal material at
EU borders. Caitlin Clarke of World
Research Institute in USA explained
The Lacey Act Timber Amendment
which focuses on illegal wood products at any part of the supply chain
entering the USA market. Maidiward, from the Indonesian Ministry
of Forestry, explained the Timber Legality Assurance System (SVLK) now
being implemented in Indonesia
requiring all wood product exporters to be licenced under a Voluntary
Partnership Agreement (VPA) with
the EU. Professor Scott Bowe from
the University of Wisconsin gave a
comprehensive view of the sustainability of the American hardwood
resource and discussed the importance of Life Cycle Assessment (LCA)
work now being undertaken by the
American hardwood industry. Finally
Mr Robianto Koestomo from KADIN
discussed the challenges facing the
trade in verified legal timber from an
Indonesian business perspective.
In a lengthy, very lively and well
informed Q&A session it became
clear that many delegates were concerned by some of the uncertainties
in the immediate future. Mr Attah
from Ghana highlighted the “need to
inform the market” about the developments in procedures to promote
the trade in legal timber. Summing
up, Mr Buckley thanked delegates
for their tenacity, a true measure of
the commitment of all those present
to trade in legal timber products.
2012: SPACE 70% SOLD!
Southeast Asia’s premier timber trading platform gathers steam
Following a highly successful debut in 2010 in Kuala Lumpur, the MTC Global WoodMart (MGW/
www.globalwoodmart.my) will once again take centre-stage at the Kuala Lumpur Convention
Centre on 4 – 6 October 2012, providing a premier one-stop selling, buying and networking
platform for local and international temperate, boreal and tropical timber suppliers and buyers.
Products featured are logs, sawn timber, plywood and panel products, wooden flooring, wooden
decking, doors and windows, mouldings and furniture components.
Professional Surfaces Sdn Bhd, Victory
Enterprise Sdn Bhd, Vin-Forest Industries Sdn Bhd, Kronoloc Industries Sdn
Bhd and the Malaysian Timber Industry
Board. There will also be representation
from the Malaysian Wood Industries Association, Timber Exporters’ Association
of Malaysia and the Malaysian Timber
There will also be a strong presence
from Sarawak with participation of key
players like Samling, Shin Yang, Subur
Tiasa and Ta Ann. The first ever Sarawak
Pavilion at MGW 2012, with a confirmed
space of 108 sq m, will be coordinated
by the Sarawak Timber Industry Development Corporation (STIDC) and Sarawak Timber Association (STA).
The Programme for the Endorsement of Certification (PEFC) scheme will
be also be exhibiting for the first time.
MGW 2012 is set to repeat the success of its debut show in 2010, the figures for which speak for themselves:
• MGW 2010 attracted 108 exhibi-
tors from more than 20 countries including Australia, Brazil,
Canada, China, France, Germany, India, New Zealand, South
Korea, the UAE, UK and USA
• The small, but very focused
show, attracted over 2,000 trade
buyers from 50 countries with
sizeable representations from
Japan, the Netherlands, China,
India, Singapore, Thailand and
the UAE
• 84% of the visitors were in
management, decision-making
roles, purchasing, planning,
production and sales
• 82% of the exhibitors rated the
MGW as good/excellent compared to other trade shows
• 92% of the exhibitors rated the
quality and quantity of trade
visitors as having met/exceeded
their expectations
Apart from facilitating business
among local and overseas suppliers,
agents, distributors, importers, manufacturers, wholesalers and others in the
supply chain, the MGW 2012 also aims
to promote and encourage the wider
application and use of timber from Malaysian and international sources.
About MTC
The Malaysian Timber Council (MTC)
was established in January 1992 to promote the development and growth of
the Malaysian timber industry. MTC’s
main objectives are to promote the Malaysian timber trade and develop the
market for timber products globally, to
promote the development of the industry by upgrading the industry’s manufacturing technology base, to augment
the supply of raw materials, to provide
information services and safeguard the
Malaysian timber industry’s global image. Further information on the Council’s activities can be obtained from
NHLA Convention Chicago
in September
The 2012 NHLA Annual Convention & Exhibit Showcase will be held 12-15 September at the
Sheraton Chicago Hotel & Towers in Chicago, Illinois, USA. Details about the event can be
found at www.nhlaconvention.com. This is the one opportunity to join NHLA returning to its
roots in Chicago for the “Global Gathering of the Hardwood Community”.
The American Hardwood Export Council (AHEC/www.ahec.com) and FrenchTimber (www.frenchtimber.com) are partner organizations for the show.
HEC has increased the size
of their booth from 36 sq m
in 2010 to 126 sq m for MGW
2012. Its members that will be
participating are Baillie, Bridgewell Resources LLC, Graf Brothers, HSEG, Nina
Company LLC, Northland Corporation,
Robinson Lumber Company, Snowbelt
Hardwoods Inc, Somerset Wood Prod-
ucts, Sonoking Corporation and Missouri Walnut. In fact, AHEC now has
a waiting list for the space that it has
booked at MGW 2012. The US-based
International Wood Products Association will also be participating under the
AHEC banner. FrenchTimber’s members
who have confirmed their participation
include Eurochene, Ducerf, Groupe Lefe-
bvre and Saint-Loubert. FrenchTimber
has also increased their booth size from
36 sq m to 54 sq m.
Malaysian entities that will repeat
their presence at MGW 2012 include
Ah Hai Industries Sdn Bhd, APP Timber
Sdn Bhd, Java Berhad, Lionex (M) Sdn
Bhd, Low Fatt Wood Industries Sdn Bhd,
Malaysian Timber Certification Council,
he program offers an enormous choice of business and
other activities within this unique gathering at which
delegates from Asia are especially welcome. There are
now more than 30 overseas partner member companies of NHLA based in Asia. Starting on Wednesday 12th and
closing with a gala Dinner on Saturday 15th September, there
are more than 30 events. These include opportunities to meet
the NHLA membership, NHLA Chief Inspector and team of National Inspectors, hear invited keynote speakers and participate in specialist meetings including an International Buyers
Panel and to network at the Exhibit Showcase & Traders Alley
over a couple of days.
The Sheraton Chicago Hotel & Towers welcomes you to the
heart of the city. Overlooking the Chicago River, the hotel puts
you within walking distance of business, dining, entertainment and nightlife.
Registrations completed before June 30 will save US$50
on convention registration fees. Staying at the Sheraton Chicago Hotel & Towers - the official NHLA Convention hotel – will
save an additional US$100 on each individual convention registration - a total saving of US$150 per person!
It’s all at www.nhlaconvention.com
Less than a year to go
Europe is taking steps to eliminate illegal timber. In less than twelve months, on 3rd
March 2013, the European Union Timber Regulation (EUTR) will be applicable, affecting
all supplies of imported wood and wood products into the European Union. Many Asian
exporters and European importers are not clear about this new regulation which is intended to stamp out illegal logging and the trade in illegally harvested wood. Nevertheless the EUTR will be implemented in March.
he European Union is a key importer of timber material and
forest products ranging from
lumber to furniture, flooring,
joinery products, pulp and paper imported from all over Asia. This European regulation is intended to stop the
trade in illegally sourced timber and
timber products by requiring documentation verifying legality in the
country of harvest. The timber industry has been focused on sustainability
and certification issues in recent years,
but now the EUTR brings the issue of
legally harvested timber and legality
of wood products fully into the spotlight for exporters selling into EU markets. EU importers will require their
full cooperation to comply.
The EUTR is already embodied in
law and is now undergoing the development of Implementing Regulation
and Guidance papers. And this is not
just a timber material trading issue. It
includes almost all timber products
including furniture, flooring, joinery
and paper products. Not included are
recycled timber and timber products,
and printed papers such as books,
magazines and newspapers as well as
recycled paper. The full list of product
categories can be found in the Regulation.
“Regulation (EU) No 995/2010 of
the European Parliament and of the
Council of 20 October 2010 laying
down the obligations of operators
who place timber and timber products on the market” stated its concern
on forest governance deficiencies, illegal logging and its threat to forests.
The full regulation, as then defined,
was gazetted in the Official Journal
of the European Union in November
2010 and can be viewed at:
The principles of the new European Timber Regulations (EUTR) will
affect almost all imported wood and
many paper products from March
2013. The EUTR prohibits placing timber on the market that has been illegally harvested, to assure consumers
that the products they buy are legal.
Legality is defined on the basis of the
applicable legislation of the country
of harvest and covers the following
The intention is that EUTR will
provide a level playing field for timber traders on the European market
and they are legally binding in all 27
EU member states. The regulations
apply to imported and domestically
produced products as well. In effect
the EUTR requires the process of Due
Diligence whereby first importers
must undertake an examination of
the source of imported products as to
their legality or harvesting and trading.
The definition of Due Diligence is
based on principles of obtaining relevant information, assessing risk and
mitigating such risk as may be assessed.
The EUTR was a long time coming, having emerged from the FLEGT
process, (the Forest Law Enforcement,
Governance and Trade Action Plan)
published by the EU which set out a
range of measures available to the EU
and its Member States to tackle illegal
logging in the world’s forests. FLEGT
was established in 2003 along with
a set of measures to encourage the
public and private sectors to adopt
responsible purchasing of timber. See:
FLEGT also proposed technical
assistance and financial support for
improved governance, especially in
countries wishing to commit to credible legal and administrative systems
to verify that timber is produced according to national laws. This is done
through bi-lateral trade agreements
with the EU called Voluntary Partnership Agreements (VPA). See box for
more details. In Southeast Asia only
Indonesia has signed such an agreement for which the Indonesian government is now working towards
implementing its own regulations for
VPA negotiations are being undertaken by the European Union.
EU Delegations act as in-country
contact points. In addition, there are
a number of FLEGT support initiatives which include the European
Forest Institute’s (EFI) EU FLEGT Asia
Programme with a regional office in
Kuala Lumpur, an office in Beijing
and presence in Vietnam.
VPAs are supported by National
support offices, such as KEHATI in
Indonesia, the PROTEM Secretariat
the licensing of exports which meet
the necessary standards. Malaysia and
Vietnam are negotiating similar agreements. Lao PDR is starting negotiations with the European Union.
One frequent question that many
Asian manufacturers and exporters
ask, as well as their buyers in Europe,
is whether a forest certification certificate, or chain of custody certificate, is
sufficient to satisfy the EUTR. A general, but informal, view is that such certificates can form an important part
in Malaysia and a Standing Office
in Vietnam. In Indonesia an office
in Jakarta has been set up to assist
the process towards the March 2013
deadline. The Multistakeholder Forestry Programme (MFP) is involved
in a number of initiatives in an ongoing programme. More information
can be found at www.mfp.or.id and
the programme can be contacted at
[email protected]
FLEGT work in the region is supported by EFI’s EU FLEGT Asia Pro-
of Due Diligence but the existence
of such certificates does not alleviate
the necessity for the Due Diligence
process required of importers to satisfy the law. It is well known that the
main certification schemes are now
working to make adjustments to their
schemes to take account of EUTR, but
in the end one must be able to show
that Due Diligence has been exercised
to work within the March 2013 law
when it will be applicable.
gramme. More information can be
found at www.euflegt.efi.int and the
office can be contacted at [email protected]euflegt.efi.int.
National trade associations can
also be helpful in explaining the
which was held on March 13 was presented the readiness of the government
to implement the SVLK and to face the
full enactment of legal wood export
regulation to the European Union (UE)
on March 2013. The half-day seminar
which was held in cooperation with the
Swiss Import Promotion Product has attracted many participants, no less than
80 participants attended the seminar.
Their enthusiasm is not limited to SVLK
issue, they were also enthusiastic to hear
explanation of furniture design trend in
Europe in the upcoming years. Nevertheless, as with other seminar, several
participants were dissapointed since
their questions did not get satisfying responses from the government.
Notes from IFFINA
nternational Furniture & Craft Fair
(IFFINA) is Indonesian furniture and
handicrafr exhibition. The exhibition
was held for the fifth times this year.
IFFINA has achieved a success. Part of
the history of such success can been in
IFFINA 2010. At the time, 326 companies
participated in the exhubition which attracted 2,669 buyers from 107 countries.
Exceptional, IFFINA 2010 has exceeded
the planned target buyer of 2,500 and
has increased by 80% than the previous
Its brilliant history doesn’t end that
year, IFFINA 2012 has progressed compared to the previous periods. The crisis
as well as the impact of the global crisis
does not discourage the participation
of the participants and visitors of the
current IFFINA. The economic crisis that
haunts a number of European buyer
countries does not necessarily mean
that the exhibition which was held by
the Indonesian Furniture & Handicraft
Industry Association (ASMINDO) lose its
attractiveness to the visitors. The event
still attractive to the visitors. It is proven
by the fact that the event which was
held from March 11-14, 2012 at Jakarta
International Expo, Kemayoran, Jakarta,
has attracted more than 300 registered
participants and more than 1,000 buyers and traders from 120 countries.
Zero Kilometer MFP
IFFINA 2012 is an important moment for
Multistakeholder Forestry Programme
(MFP) to intensively approach the buyer and trader related to wood legality
(LK). During the exhibition which was
opened by the Minister of Forestry, MFP
rented an area of 60 m2. A number of
activities were carried out in the booth,
MFP exhibited a number of furniture
and handicraft product samples, among
others, furnitures that have obtained
wood legality certificate made by JavaFurni of Jogjakarta and handicrafts
made by Small Craftsmen Association of
In addition, this booth has become a
“stop-over” for the visitors who seek information on Wood Legality Verification
System (SVLK), whether related to SVLK
development, information on SVLK auditor and verification institutions, and
list of companies that have obtained
wood legality certificate or other information related to export regulation.
MFP also supported its 5 partners.
This support was provided in the form
of promotional material in printed and
visual forms which presented profile
information on 5 MFP partners. These
five partners were the managements of
community forests in Blora, Wonosobo,
Gunung Kidul, Konawe Selatan (Southeast Sulawesi), and Pekandangan (Central Lampung). A number of community
forest and cooperative managements
from the five regions were actively involved in campaigning for wood legality in the exhibition. They gave away
brochures and promoted their products
which were raw material source of various wood species that have obtained
LK certificate. As if doing two things at
once, many benefits were gained during
the event. Among others, they studied
raw material need, open business contact and observed exhibited furniture
models and designs. Given their enthusiasm to advance their business, this exhibition was a valuable momentum for
them. They also admitted that they were
very happy to have the opportunity to
see various furniture industries and marketing potential for wood raw material.
In order to attract the visitors to
visit the MFP booth, “Indonesian Legal
Wood” logo was exhibited in a stratagic
location and easily visible to the visitors.
A number of digital media to attract
visitors were also provided, such as film
showing and photo slide show in 2 LCD
TV unit regarding certification program
on small industry and SVLK promotion.
Other event held by MFP during the
exhibition was seminar. The seminar
Four Days, Thousands Events
IFFINA 2012 allowed special time for
buyer and trader on March 11-13. Various responses regarding wood legality
were overflowed during the event. From
buyers and traders who were enthusiastic to know the wood legality and those
who were apathetic about it.
Buyers, traders and special visitors
were going to and fro the Hall D which
was the main hall of this exhibition.
MFP was also being visited by them.
Their reason for visiting the booth was
because they were interested with the
exhibited furnitures in the booth. And
the creativity of putting the “Indonesian
Legal Wood” logo has its use, since the
logo which was placed in front of the
booth has attracted them to visit the
Most of the buyers and traders came
from Europe, Asia and some were from
the Middle East and China who were
interested with the exhibited furnitures
and handicrafts. They asked about price
information, shipment cost, information
on design customization in accordance
with their desires and establishing business contact with the booth personnel.
According to the observation made by
the MFP Team, there was something
missing in their questions. They did
not ask about the wood legality. And,
a number of visitors were asking about
the purpose of “Indonesian Legal Wood”
logo and its relation with the product
samples exhibited in the MFP booth.
In addition to them, other visitors
who visited the MFP booth were among
others exhibition participants, interior
design students, and special visit by
Vietnamese delegates who studied the
SVLK in Indonesia.
Based on the observation made by
the MFP team there was an interesting and challenging phenomenon to
make wood legality a success. The biggest lessons learned from foreign buyers and traders were downloaded from
this exhibition. Other visitor groups include foreign business men who were
proficient in Indonesian language and
own a factory in Indonesia. They generally knew about new export regulation
and the SVLK. Interesting phenomenon
from the behavior was identified in two
opposite poles.
Firstly, a group of new businessmen.
They usually asked very enthusiastically
about how to obtain the SVLK certificate, how to get a reliable auditor, and
seek information on legal raw material
source and product scope which was
subjected to the SVLK audit. “This is to
ensure the continuity of our industry
in Cirebon,” said one of the visitors. In
general, their thirst for information were
satisfied. This was apparent from the
complacent smile, and a thank you for
the information. In fact there were those
who came twice to ensure that they get
appropriate information.
Secondly, a group of businessmen
who have done business in Indonesia
for a long time. They tended to react
apathetically and cynically. They did
not believe that this new regulation
will bring any change. “I used to borrow FSC certificate and only paid 5%
of the export contract value, the same
will do with the SVLK...” they said as they
laughed and winked an eye. Other just
shook his head when hearing an explanation on the SVLK. “What kind of regulation is this, wouldn’t it become a new
corruption source for the government?”
he said.
This condition doesn’t mean that
there was only a dark side in the wood
legality. The bright side of wood legality
was highlighted by other groups, foreign buyers who have business partners
in Indonesia. They came from business
groups with headquarters in Europe and
have German and Holland nationality.
They understood EU Timber Regulation.
Thus, when visited the MFP booth, they
raised their doubt regarding the readiness of the Indonesian government
to implement the SVLK and especially
approaching the enactment of FLEGT
License in 2013. “Who will control all of
these implementations and ensure the
shipment of goods under new regulation?” they said. In addition, they also
shared information on their business
partners in Indonesia who have implemented the SVLK and owned the certificates but did not know any development related to export.
They still held negative views despite that they have received explanation. They listened to and recorded any
information that they have received,
but they still have doubts. They doubted that everything will be achieved on
time. “Do you know Indonesian mentality? If they are not come today, they
will come tomorrow,“ he said closing the
Nevertheless, all information to educate the business actors has been explained. Among others, government’s
plan to implement the SVLK which is the
result of an agreement between Indonesia and UE, a plant for trial shipment of
certified product to UE in May 2012, and
License Information Unit (LIU) system
and institutional development which
served as communication protocol related to legal certified product export.
Other phenomenon, exhibition participant group who were the target for
the dissemination of information on the
SVLK. They generally knew little regarding SVLK regulation. In fact exhibition
participant from Pasuruan never heard
of SVLK and other relevant regulation.
The momentum of this exhibition
offered a great opportunity for the business owners who have already obtained
wood legality. Business opportunities
flowed from the traders and industry
owners looking for raw material. Some
of them established business contact
with MFP partners who managed community forest. Among others
Koperasi Hutan Jaya Lestari from
Konawe Selatan who established business contact with businessman from
Belgium looking for coconut wood. So
was handicraft businessman from Bali
who established cooperation contact
for socialization and raw material order.
SVLK: A Guarantee of Entry
into Foreign Market for SME
Arm themselves before go
to war is a necessity for SME.
Its weapon is SVLK to enter
the export market (European
f someone asks where the wooden
handicraft- or wooden carving-producing region is, many will immediately answer “Jepara.” Indeed Jepara
is not the only wooden carving-, wooden handicraft- and furniture-producing
region in Indonesia, but the popularity
of Jepara cannot be separated from its
history as wooden carving-, wooden
handicraft- and wooden furniture-producing region. In Jepara wooden carving and handicraft are part of the daily
life of its people which have been preserved until now.
In the middle of last year, my journey
to a number of carving- and handicraftproducing centers in Jepara made me
aware of the real condition of the industry. As far as I see, the majority of the
wood industry are small and medium
business (SME). One of the craftsmen
told me about the ups and downs of
this industry in Jepara. The glory days of
furniture industry occurred in 1998, and
its business journey was getting heavier
in 2000s. One of its reasons is low quality control of furniture, including its raw
material. The craftsmen started to ignore good quality due to the flooding of
furniture sales and demand from export
market. While in reality, quality is the
competitive key of the product.
Perhaps, this experience can become a lesson for the craftsmen in carving, handicraft and furniture industry
throughout the country. Given that the
competition is getting tougher and the
world market is becoming more open
to exporters from any country, the SME
is demanded to become a competitive
business entity. And other challenges
will come as business and economy
progresses. One of the challenges that
is not less important for furniture businessmen and craftsmen is Wood Legal-
ity Verification System (SVLK).
The reason is very clear, without
obtaining the SVLK, the trade to export market especially to the European
Union will be hampered. While the European Union is one of the largest export markets for furniture, or more than
30% of Indonesia furniture export goes
to the European Union. Of course, the
export that has been developed so far
cannot be expected to tumble down
due to the barriers from the importer
country. Furniture SMEs from Central
Java won’t stay silent if their exports are
being hampered. Furniture products
made by SMEs from Central Java have
a large proportion in export activities,
at least 33% of the total national furniture export. After all the growth of
furniture export from Central Java has
increased significantly recently. The export growth reached 18.7% in 2010. The
promising opportunity offered by the
export market will not be overlooked.
Thus, the wood furniture and handicraft
industry must be responsive to it, given
that the implementation of Forest Law
Enforcement, Governance and Trade
– Voluntary Partnership Agreement
(FLEGT-VPA) with the European Union
will become effective next year.
Certification that will guarantee the
wood legality will also determine the
acceptance or rejection of its derivative
products, both handicraft and furniture,
by the export market. Furniture and
handicraft industry (should) no longer
use uncertified wood raw material, or
undermine this issue. Every wood no
matter how little it is, must be accompanied by a certificate. The experience
of several Jeparan craftsmen should
become a lesson. A number of craftsmen purchase several logs due to small
requirements, but without being accompanied by a valid purchase proof
and only rely on trust. While the SVLK
requires the completeness of document that certify the wood legality in
each movement of raw material and its
derivative products. Log seller must be
able to show Certificate of Wood Origin
to the buyer, and other certificates in
each process until it become a finished
ber 38 year 2009 as revised by the Regulation of Minister of Forestry Number 68
year 2011 which has been enacted last
year is the solid proof. The Ministerial
Regulation governs on the Standards
and Guidelines of Performance Evaluation of Sustainable Forest Management
(SFM) and Timber Legality Verification
for Permit Holder or on Private Forest.
The revision of this Ministerial Regulation open an easy way for SMEs in timber sector required by the SVLK.
SMEs are allowed to use certification facility in group or group certification. Group certification will become a
“solution” to the problems faced by the
SMEs, such as those faced by Margono
from Small Craftsmen Association of Jepara (APKJ) as furniture crafstmen who
experienced difficulty and felt burdened
in adopting the SVLK. This scheme will
reduce the cost incurred by the SMEs
since it will be borne collectively (business unit). In addition, other benefit
include the capability of the business
unit to be further used as umbrella for
applying for Registered Exporter for Forestry Industry Produk (ETPIK) for export
However, group certification requires the SMEs to have a group or association endorsed by a certificate as legal business unit under the national law.
This is not a common practice among
SME group or association. Even if they
have already been consolidated, their
group is not valid according to the law.
Thus, legalization of business organization will become an initial step for SMEs
who have organized themselves.
In addition to initiative from the SME,
large businessmen also play a major role
in facification of the SVLK implementation. In adopting the SVLK, large businessmen can serve as “foster parent”.
It means that large businessmen who
have many SME partners can take the
initiative. This initiative is not for helping
the SME only, but in a sustainable business framework, large businessmen is
able to preserve their business ecosystem with the SME. Business mutualism
under this scheme is not based on pity
for the SME, instead it emphasizes on
business relationship in the form activite initiative from large businessmen to
give certainty to its business.
Ideally, the more businessmen who
serve as “foster parent” of the SVLK for
the SME, the stronger the business ecosystem will be. There will be no reason
to reject the SME’s products in the market due to legality certainty, since it has
been guaranteed by large businessmen
who partnered with the SME.
We will do anything to give “quality assurance” to the national products. After
the SVLK has become mandatory for
those being mandated then any scheme
must be deployed to achieve optimal
Incentive through group certification has been provided to the SME as
well as EPTIk and encouraging large
businessmen to serve as “foster parent.”
We must also think other way, given that
some cases require other scheme. For
instance, SMEs in Jepara who are highly
dependent on wood traders. Its supply chain is not simple since it involves
Perhutani and community forest. Wood
traders obtained their wood from PT.
Perhutani or community forest and sold
them to the SME. While the process into
a finished product must undergo a number of phases and involve other parties
such as sawn servics, that does not take
into account wood legality.
Opinions regarding a wider involvement of state-owned company such as
Perhutani, as was proposed by a wood
industry association should be considered by the relevant parties, including
the Ministry of State-owned Enterprises.
Perhutani should not only provide logs
with a guaranteed legality certification,
but also provide raw material and semifinished components needed by the
SME. This will facilitate industrial business in obtaining raw material and semifinished product with clear legality.
An interesting statement was uttered by Mayor of Solo Joko Widodo,
who is also a furniture businessman.
Jokowi, his nickname, proposed to the
government to participate by establishing a kind of “Bulog” that specifically
manages the timber. This state-owned
enterprise will play a role in assuring
the availability of raw material for the
businessmen including their legality.
The simplication of raw material supply
source from a state-owned enterprise
will ensure their legality, since the state
through its business unit has issued a
guarantee. The state-owned enterprise
will also play an important role in controlling the price of domestic wood raw
Group Certification, the Step is Getting Easier
SVLK principally exists not to complicate
businessmen who manufacture wood
derivative product. Especially those
from small and medium businesses. The
Regulation of Minister of Forestry Num-
20th March Dialogue Panel
Special Report
The Attractiveness
of Imported
& Veneer
One day Chairman of Asmindo Ambar Tjahjono complainted
that the price of local wood—and veneer. Eds. – will increase
by 25% if the Wood Legality Verification System (SVLK) is
being implemented this year. At the same time, the price of
imported wood is predicted to declone due to the prolonged
lethargy of international market. .
his prediction might true, since
during the workshop held by
WoodMag in cooperation with
PT Propan Raya, Amos Hill,
Amos Hill, PT Abadi Indorona, Madero
International, and PT Polycheime Asia
Permai, and supported by PT Ekamant
Indonesia; attended by the industry
and interior designer circles. Similar to
the workshop held by Pose Media Indokreasi, the current workshop is very
integrated. Everything were discussed
from wood material and veneer, glue,
paint up to its sanding. All in one day,
including vacum press machine demo
by its inventor Darryl Keil who came
with his son Benjamin directly from
the United States.
The workshop was held in succession from Surabaya, Semarang
and Solo; it is intended to further introduce this imported material more
deeper to the audiences. In Surabaya,
the workshop was held on May 22 at
the Ballroom of Java Paragon Hotel.
There were approximately sixty participants in this city despite that its space
is not too wide. The ballroom was full
of sponsors’ booths. Nevertheless it
did not hamper the workshop which
began in the morning.
In Surabaya, nearly all participants
knew the existence of imported wood
and veneer. Some of the participants
were already used them in the production process, both regularly or not.
There was a participamnt who ask
about certification for French timber
that uses PEFC. While they were more
familiar with FSC certification. This was
immediately attracted further discussion during coffee break and lunch.
The most interesting part was the
presentation made by JF Guilbert from
French Timber when he discussed design trend. Some of the participants
listened dilligently to his explanation,
in fact some of them immortalized it
with their gadget. According to Guilbert, design is currently not limited to
the material supply to be used. A designer could combine wood species
according to his own desire, even with
non-wood material such as metal and
plastic. All of them are possible and
are easy to apply.
During the presentation session of
PT Propan Raya, the participants listened dilligently to the workshop and
asked questions seriously regarding
frequent issues found during finishing
to the speaker from PT Propan Raya.
The character differences between
Polyester and PU paints will greatly
affect the result as well as machine
maintenance and painting equipments. So is its application. The discussion was very interesting so much
so that it has exceeded its allocated
time. Some of the participants still unsatistified with the answer so that the
discussions continued after the end of
the presentation session.
Not all customers who have already used PT Propan’s products knew
about its products, and the character
of each product in the market. There
are products that were due to its character were not sold to the market, so
that the consumers have to contact
the representative of PT Propan directly to get them. Including its training and its after sales support.
Unfortunately Susanne Renner,
the CEO of Amos Hill from Indiana,
the United States, cannot attende the
workshop. She was replaced by Eddy
Budiono from PT Abadi Indorona, her
representative in Indonesia. Eddy said
that the company, which was established in Germany and has expanded
to the United States in the last two
generations, is a veneer manufacturer.
When we met her in Kuala Lumpur,
Renner said that Asia Pacific is an important market for her company today
and in the future. China still remains its
largest market, but she paid particular
attention to Indonesia since its market continued to grow. That’s why, she
mentioned that Indonesian market
is very potential for her company. At
the end of his presentation, Eddy said
that his company has provided a veneer sample of which the participants
could take it home with them and apply them in their workshop. This was
enthusiastically welcomed by the participants. After all the veneer was provided in bundle not sheet form.
At the end of session, Vacuupress
presented the application demo of its
machine. This was demonstrated directly by Darryl Keil assisted by his son
Benjamin Keil. Since the demo started,
the participants enthusiastically left
their seats and went to the front of
the ballrom where the demo is being
implemented. A circle of men was immediately formed in this not so wide
Guided by the Master of Ceremony, Linda Badib, Keil explained
in detail how to apply veneer pressing using his invented machine. This
vacuupress demo is very interesting
since it provided alternative especially
for veneering process that cannot be
done by hotpress machine. This machine can be used for small and sloping contour shapes.
This vacuupress machine was
equipped with additional tool that
enable three processing at once. Its
equipment was also equipped with
automatic detector so that it will immediately react if there is still any air,
and automatically stop when there
is no air bubble in its pressing plastic
In Semarang, the workshop was
held the next day on May 23, 2012 at
Grand Ballroom, Gumaya Hotel. The
total number of its participants were
less than Surabaya. What’s interesting is that there was a participant who
came directly from Jakarta. In fact he
became the first participant who came
and registered in the workshop. According to him, he’s looking for sharing knowledge since this workshop
is not held in Jakarta. In addition to
Jakarta, there were participants from
Jepara and Kudus.
During the session, the participants were being presented with
similar material but with different experience than the seminar session in
Surabaya. During presentation of PT
Abadi Indorona, Eddy Budiono agreed
with the opinion of a particular participant who said that imported wood
and veneer should not become a substitute material. But more like a material that will add value to a product.
However he also reminded that currently the use of imported softwood
as decking material in Bali is already
widespread. Not only in hotel, but i
has expanded to the residential area.
According to him, this has replaced
the consumption of merbau wood
from Papua.
According to Eddy, the market still
has to be educated that the color and
appearance of natural veneer are not
similar due to its character. That’s why
the approach of the designer in interior design arrangement is an appropriate step to overcome this. Currently, a
number of young interior designers
were interested to use defective veneer due to the remains of bird bite.
Its color doesn’t have to be similar and
tend to be two tone color.
Meanwhile JF Guilbert from French
Timber said that the consumers can
order sheet wood in much larger size
than those typically found in the market. However he reminded that its
price can increase several times, so it is
recommended to do this special cutting by themselves. This is due to expensive cutting cost if they were done
there. He reminded that currently to
avoid war price, the loging of trees in
French wood were temporarily suspended.
Jeff also said that France also offerred smoke veneer. Which is a veneer that has been smoled by certain chemical liquids, so that its color
change from its original. This veneer
has inspired new designs, Both wood
and veneer made of French Beech are
widely applied for wood stair. Thanks
to this application, the appearance of
the stair is no longer ordinary, but is
more sexy and lively.
Inspired by the exoticism of French
timber, the presented from PT Propan
Raya Aceng changed his theme into
exotic finishing for exotic wood. Ac-
cording to him, wood has different
auras from other material like HPL. In
addition, wood is an indispensable
In order to display such exosticism,
he recommended the use of clear finishing not opaque finishing. He said
that for local market, irrespective of
any design, the latter finishing is more
popular among local consumers.
However it depends on the local. For
most local consumers, open grain finishing is considered unfinished finishing. While in reality it shouldn’t be so.
In order to overcome the shortcoming of melamic finishing, it is rec-
ommended to use PU finishing. This
type has high flexibility and can be
formulated from the need for performance to low to high yield. So it is in
accordance with the need. He admitted that Propan Raya is the largest
melamic finishing manufacturer in
the world, especially for local market.
However this type of paint is already
being discarded in many markets in
the world due to its formaldehyde
component content that feel hot
when inhale. To avoid the hot taste,
the formaldehyde component is being sucked prior to further processing.
The formaldehyde content in Propan’s
product reached 0.02% which almost
According to him, to overcome this
it is recommended to use finishing of
PU or NC type that are melamic-free.
Both has their own character that
must be adjusted to their need. PU has
a relatively high clarity level so that it
can display wood grain more clearly.
However he reminded gthat the thinner for PU type is different since it contains binder and must be free of alcohol and water contents.
The speaker from Polychemie Nugroho Nur Cahyo not only discussed
classic issue regarding the emission
caused by formaldehyde content of
glue product. He also discussed oozing issue from the application of glue
liquid to the surface of thin layer of
veneer. For the industry that uses veneer , he recommended certain waterbased glue. According to him, this
type of glue is not only free of formaldehyde and environmentally friendly,
but also conform to the emission regulations implemented in many export
destination market.
Meanwhile in Solo, the seminar
was held in Novotel Hotel on May 24,
2012. In addition to being attended by
the industry circles, the seminar was
also attended by academicians. The
small ballroom was full of participants
up to its front seats which were avoided by the majority of participants in
the previous two cities. Other thing
that made the organizer busied was
that another seminar was held in the
next ballroom whose participants deliberately targeted the snack provided
by the seminar organizer.
During the presentation session
by PT Abadi Indorona, Eddy Budiono
once again emphasized the environ-
mentally friendly and natural conservation functions of using veneer to
replace solid wood. One of the participants asked about the elasticity
of veneer in following the contour of
a design. Eddy told the participant to
watch the demo at end of the seminar.
Meanwhile the speaker from PT
Propan Raya, Prita Prasetya confirmed
that her company is the largest melamic paint manufacturer in the world.
This is possible becuase local market
and regulation still prefer finishing of
this type. While for export destination
market, the use of this product is very
restricted. In fact it has experience a
drastic decline. Currently, the largest
growth opportunity lies on waterbased finishing.
Furthermore, she tried to enlivene
the atmosphere by digging the experience of the participants who were
generally familiar and have used paint
products made by PT Propan. Her ef-
fort was of use since she managed
to dig their experience as well as the
issue faced by each customer. In fact
when one of the participants said that
he will use a Polyester paint, she made
a good recommendation. According
to Prita, this type of paint is not being
traded like any other paint since it has
a very unique characteristic. Its storage period is very limited too, within
As before, the seminar was ended
by the demonstration of vacuupress
machine done by Darryl and Benjamin Keil. Nearly all participants were
interested to see the pressing process in detail. At the end of the event,
a number of participants who still
stayed there watch a door prize drawing to win a Blackberry 9220.
Ekamant News
Training at PIKA Vocational School
and Academy
Training at PT T
Using DAS
he training at PT Karyayudha Tiaratama was held on March 28, 2012.
This company is located in Sidoarjo, East
Java. The total number of its participants
were 23 persons, and came from various
departments within the company. The
training was run quite interactively, and
evoked so many questions on proper
sanding techniques. Additionally, sanding application using Double Action
Sander (DAS) machine was also discussed.
Training at PT Indoneveneer Utama:
For Better and Efficient Results
he training at PT Indoveneer Utama
which is located in Solo, Central Java,
was held for the first time ever. The company manufactures solid wood door and
furniture. This internal training was held
on March 19, 2012. Its training materials
include sanding basic and application.
The total number of its participants is
only six.
The training was run quite interac-
Training at PT
Pacific: Sanding
Application for
Furniture Product
tively since it evoked so many questions
followed by a discussion. The discussed
materials include grit combination and
stock removal, from the rough mill process up to the finishing process in accordance with the wood species. Sanding
application using wide belt sander and
its storage to achieve better and efficient
results was also discussed.
he training at the company which
was located in the Nusantara
Bonded Zone (KBN) of Cakung, East
Jakarta was held on June 1, 2012.
The total number of participants
were 18 persons, where the training
materials were focused on sanding for outdoor furnitures. Also dis-
ing result and not oversanding. As for WBS machine, the
participants were taught how to maximize the machine
functionality and how to adjust the machine in order to
achiece maximum results.
2012 Ekamant Cup
he training at this furniture company was held on June 7, 2012.
The total number of participants in the
company which was located in Semarang, Central Java, were fifteen persons, comprised of sanding operators
and quality control personnels. The
presented materials during the training include sanding basics, and sanding application for outdoor and indoor
Training at PT. International Furniture
IKA Vocational School (SMK) and Academy continued its
routine agenda by holding sanding training with PT Ekamant Indonesia.
The training was held in two days. The first training
was held on June 5, 2012 at SMK PIKA and its participants
comprised of 42 students and a number of teachers. The
next day, the training was specifically held for twenty one
students of PIKA Academy.
Both trainings comprised of two sessions, i.e. indoor theoritical session in the morning, and coaching clinic
session in the afternoon. The instructors for this training
Tandiono, ST., and Andri Franniko, ST., from PT Ekamant
Various training materials were discussed in the training, from raw materials up to general sanding production
process, as well as sanding basics. Sanding methods for
appropriate grit combination selection and sanding types
were also discussed.
Coaching clinic was divided into four groups, which
comprised of hand sanding. During this sanding, the
participants were taught to recognize hardness levels of
sanding results of each grit. During sanding with orbital
sander machine, the participants were taught to use the
machine properly. Its purpose is to obtain maximum result.
For stroke sander machine, the students were taught how
to sand properly in order to obtain a level, smooth sand-
cussed were proper grit combination
for calibration sanding process, using Wide Belt Sander (WBS) machine.
There were also sanding materials
using Double Action Sander (DAS)
and Sponge Sander machines.
or the first time ever, Ekamant Cup
was held in Solo, Central Java. This
badminton tournament was attended by sixteen wood and automotive
industry in Surakarta, Klaten, Boyolali and Sukoharjo. The tournament
which was sponsored and held by PT
Ekamant Indonesia Semarang Branch
was last from May 5 until June 2. This
tournament is expected to become
an annual event, such as badminton
tournament held by PT Ekamant Indonesia in Semarang.
According to the organizing committee, Kelik Wahyudi, the current
tournament will only play male group
double. Each game play 3 games, despite that each contingent prepares
four male doubles. Due to the enormous activity of the participants, each
game was only played during weekends, at Star Sport Hall in Jalan Kebangkitan Nasional, Surakarta.
The winner of this tournament
was Indo-ex contingent. In addition
to being awarded a champion trophy,
the winner also received a cash prize
of IDR 2,000,000. The second winner
was Rimba Sentosa contingen who re-
ceived a trophy and a cash prize of IDR
1,000,000. The third winner was Legenda Bintang Bola contingent who
received a trophy and a cash prize of
IDR 500,000. (eM)
Ekamant Solution
Second Process:
After the calibration process was applied to the raw
board surface, next was veneer lamination process.
THIRD Process:
The panel that has been laminated with veneer will go
to the next sanding phase, i.e. veneer sanding process. An
ideal veneer sanding process is done by using Wide Belt
Sander (WBS) machine equipped with cross belt (CB) and
longitudinal belt (LB) as well as piano section pad.
The functions of cross belt are to:
1. Level the fiber of veneer surface.
2. Cut the wood fiber to avoid reappearing during finishing.
3. Maximize the sanding of veneer surface that uses
mosaic pattern.
4. Scrape the veneer tape and glue on the veneer surface.
5. Save/reduce load when using longitudinal belt
The functions of longitudinal belt:
1. Restore the wood fiber in line with the sanding direction.
2. Improve sanding quality.
3. Improve the smoothness level of the veneer surface.
Sanding Mistakes When Sanding Veneer
Over sanding in the front and
back parts of the veneer
Over sanding on the edge of
the veneer
• Raw board used for veneer lamination is uneven,
bending, and imprecise size.
• The selection of sanding machine is not appropriate for veneer sanding.
• The setting of sanding machine (wide belt sander)
is not appropriate.
The following illustrations will demonstrate solution to avoid oversanding on veneer surface
and also to optimize the result of veneer sanding.
Ideal veneer sanding:
First Process
Proses pengamplasan awal Initial
sanding process (Calibration Sanding)
Over sanding in thr middle of
the veneer
Ada tape
Tanpa tape
t < 0.3 mm
Third Process
Veneer Sanding process
A suitable sanding product for calibration sanding
process and veneer with one direction fiber.
This EKA1000 product
uses sand paper of Aluminium Oxide type recommended for calibration
sanding process of board
and also being use for veneer sanding with wood
fiber that run in one direction .
Suitable sanding product for veneer sanding with
mosaic pattern.
tabel1. kombinasi grit sesuai dengan kondisi veneer
Before the veneer was attached to the raw board the
panel surface should be sanded first. The purpose of calibration sanding process on the raw board is to make the
panel surface even, remove stain on the panel surface and
to precise the panel size.
The sanding grit used in this calibration sanding process
depends on the panel condition to be used as raw board
and also its material type. The grit hardness will highly determine the adhesive power of veneer to the raw board.
This calibration sanding process is one of the solutions
to avoid over sanding on veneer surface due to uneven,
wavy, and imprecise veneer surface.
Second Process
Veneer lamination process
neer is its sanding application.
This AESMNS product uses sand paper of Silicon Carbide type
so that it is safe to use for veener sanding process with mosaic
pattern. Silicon Carbide sand paper will not cause deep sanding scratch so that this scratch can be easily eliminated in the
next phase.
We certainly will think that for an ideal sanding process
above it is necessary to have wide belt sander machine that
requires high investment value, that’s why we’ll look for alternative veneer sanding that is more economical, i.e. using
stroke sander machine. The investment value of this stroke
machine is way below the wide belt sander but that doesn’t
mean that this machine cannot yield optimum sanding result. We could optimize the utilization of this stroke sander
by referring to the table 1 above.
Other factor that might affect the sanding result of ve43
Chairman Ekamant AB Jonas Svantesson:
has been chosen as
Asian Ekamant’s Representative
Per Thorsell & Jonas Svantesson
PT Ekamant Indonesia kedatangan dua petinggi
Ekamant AB langsung dari Markaryd, Swedia,
pada pertengahan Juni lalu. Keduanya adalah
Chairman Ekamant AB Jonas Svantesson dan
Chief Executive Officer sekaligus Managing
Director Ekamant AB Per Thorsell. WoodMag
berkesempatan untuk berdiskusi dengan kedua
petinggi ini. Berikut petikan wawancaranya.
PT Ekamant Indonesia had a visit from two
official’s top brass of Ekamant AB whose came
directly from Markaryd, Sweden, in mid-June.
They are Chairman of Ekamant AB, Jonas
Svantesson and Chief Executive Officer as
well as Managing Director of Ekamant AB,
Per Thorsell. WoodMag got an opportunity to
have a discussion with these two official’s top
brass. Here is the excerpt of the interview.
WoodMag: Bisakah anda ceritakan bagaimana prospek
Ekamant ditengah kompetisi yang ketat?
Jonas Svantesson: Saya percaya bahwa Ekamant merupakan
brand premier dalam industri ini. jika kita lihat dalam sejarah
kehadiran Ekamant di Indonesia lebih dari duapuluh tahun,
maka terlihat bagaimana stabilnya perkembangan. Tahun
lalu, kami tetap memperoleh peningkatan yang cukup signifikan ditengah-tengah krisis perekonomian global. Ini
merupakan kerja keras dari Pak Jodi –Managing Director PT
Ekamant Indonesia Jodi H. Sutanto. red. – dan timnya.
Ini kombinasi yang bagus dan sangat menarik dari
produk jumbo roll Ekamant berkualitas tinggi asal Swedia
dengan kemampuan managerial dan tim yang dipimpin
oleh Pak Jodi, bahkan jauh lebih menarik dibandingkan ketika kami hadir di Indonesia berapa tahun lalu. Ini terjadi justru saat dunia mengalami krisis perekonomian sehingga mengalami kelesuan, tapi di sini justru terjadi pergerakan yang
sebaliknya. Saat ini, dengan hasil yang telah dicapai, kami
berupaya untuk mengembangkannya lebih besar lagi. Itu
akan hanya terjadi di Indonesia, karena Pak Jodi juga menjalankan pengelolaan pasar di China pada saat bersamaan.
Kami juga melihat bagaimana menariknya situasi yang terjadi dalam kawasan yang menjadi salah satu motor pertumbuhan perekonomian. Itu sebabnya kami melihat kemungkinan besar untuk mendirikan kantor regional untuk kawasan ini di Indonesia. Ini penting seperti juga sama pentingnya untuk melihat pergerakan perekonomian dan perindustrian dunia dari Indonesia.
Kami juga melihat pentingnya peluang untuk melakukan
proteksi dalam sudut pandang yang berbeda dari sini. Itu
akan memperbesar peluang untuk bertumbuh dan berkembang menjadi lebih besar dan lebih kuat dari sini, sehingga
turn over akan bisa meningkat secara dramatis dalam tahuntahun mendatang. Pasar dalam kawasan ini sangat berkembang pesat, konsumennya juga berubah gaya hidupnya dan
kian fashionable dalam tahun-tahun ke depan. Yang paling
penting adalah bagaimana tim yang dibangun oleh Pak Jodi
bersama jajaran manajemennya. Pengalaman di masa lalu
memperlihatkan bila tim yang dibangun adalah tim yang
sangat kompeten, dan selalu menyuguhkan akan hasil dari
yang mereka kerjakan sebelumnya. Pak Jodi selama duapuluh tahun lebih memperlihatkan bagaimana tepatnya keputusan-keputusan yang dibuatnya, dan bagaimana juga mendelegasikan kewenangannya secara tepat pada timnya. Dia
memang luar biasa sehingga semua orang tahu who is incharge. Pada saat yang sama, kamu harus membangun kapasitas SDM karena ada beragam tugas dan karakter personil.
Sukses terbesar dari sebuah perusahaan adalah bagaimana
membangun sebuah tim kerja yang solid. Mengedukasi dan
membangun kepercayaan diantara mereka. Saya percaya
dan sangat positif terhadap perkembanagn dan kemajuan
yang telah dicapai di sini. Memiliki Ekamant Indonesia, dan
nantinya Ekamant Asia akan sangat membantu perkembangan di masa depan. Kami akan memperhatikan semua
aspeknya, sekaligus mempelajari lebih detil mengenai negeri ini. Saya pikir kami berdua memiliki tingkat kepercayaan
yang tinggi dalam dua arah.
Jodi H. Sutanto: Terima kasih atas kepercayaannya......
Jonas Svantesson: Ya, saya benar-benar tulus dalam mengatakannya. Anda perlu melakukan itu agar bisa lebih besar dan lebih kuat.
Per Thorsell: Anda harus mengedukasi SDM yang ada
agar menguasai dan memahami seutuhnya pengetahuan
mendasar dan know how dalam industri ini. Saya pikir ba-
WoodMag: Would you please tell us about the prospect of
Ekamant in the middle of tough competition?
Jonas Svantesson: I believe that Ekamant is a premier brand in
the industry. If we take a look at the history of Ekamant’s presence in Indonesia for more than twenty years, it is seen then
how stable the development is. Last year, we kept obtaining a
significant increase amid the global economic crisis. This result
came from the great work of Mr. Jodi -Managing Director of PT
Ekamant Indonesia, Jodi H. Sutanto. - and his team.
This is a very good and interesting combination of the
Ekamant’s high-quality jumbo roll product made in Sweden
altogether with the managerial skills and the team led by Mr.
Jodi, even far more attractive than the first time we started the
industry in Indonesia couple years ago. This happens precisely
when the world economy is in the crisis which led it to experience a decline, yet here in Indonesia it is going to be the opposite movement. At present, with those kinds of achievements,
we strive to develop the business even greater. That will only
happen in Indonesia, because Mr. Jodi is also running the market management in China at the same time. We also see how
attractive the situation is in the region who becomes one of
the motors of economic growth. That’s why we see a great possibility for establishing a regional office for this region in Indonesia. This is as important as well as observing the movement
of the world economy and industry from Indonesia.
We also see the importance of the opportunity of the protection in a different perspective from here. That will increase
the chances to grow and develop into a larger and stronger
industry, so the turnover will be dramatically increased in the
coming years. The market in this area is growing rapidly; the
lifestyle of the consumers is also changing and increasingly
fashionable in the years ahead.
The most important thing is how the team built by Mr. Jodi
along with his management lines.
The past experiences show that the team built is a very
competent team, and they have always been presenting the
good results of which they did before. For more than twenty
years Mr. Jodi has been exactly demonstrating how his decisions are properly made, and how to appropriately delegate
the authority on his team as well. He was remarkable that all
people know who is in charge. At the same time, you need to
build the human resource capacity due to a variety of tasks
and personnel character. The biggest success of a company
is how to build a solid working team, and how to educate
and build trust among the team. I truly believe and feel positive towards the development and progress which has been
achieved here. Holding Ekamant Indonesia and later Ekamant
Asia will be a great assist to the development of the company
in the future. We will consider all aspects and learn more details about this country. I think we both have a high level of
confidence respectively.
Jodi H. Sutanto: Thank you for your trust…
Jonas Svantesson: I sincerely mean it. You need to do that
to be greater and stronger.
Per Thorsell: You have to educate the human capitals in
order to make it become fully skilled at and understand the
basic knowledge and know-how in this industry. I think a lot
of know-how acquired by Ekamant Indonesia that can be
taken and introduced to other markets in the neighborhoods.
We are looking for and given serious thought to do so in the
future, but right now the China market has also been directly
“......kemungkinan besar
untuk mendirikan kantor
regional untuk kawasan
ini di Indonesia. Jonas
Per Thorsell
nyak know-how yang diperoleh Ekamant Indonesia bisa diambil dan dintroduksikan ke pasar lainnya di sekitarnya.
Kami sedang mencari dan memikirkan secara serius untuk
melakukannya di masa depan, tapi saat ini pasar China juga
sudah dikelola langsung dari sini. Kami juga sedang berfikir
untuk bisa mengembangkan pola dan sistem serupa ke negara-negara lain dalam kawasan ini.
WoodMag: Amplas Ekamant merupakan produk premium,
lantas bagaimana anda bisa meyakinkan pasar untuk
Per Thorsell: Salah satu cara terbaiknya adalah jika anda
membuat produk premium, dan tak hanya untuk pasar lokal maka tidak ada salahnya menggunakan komponen yang
juga premium. Kualitas akan menjadi penentu dalam keberhasilan memasuki dan merebut pasar yang dituju, terlebih
lagi bila konsumennya juga menginginkan produk berkualitas premium untuk memenuhi kebutuhan dan life stylenya.
WoodMag: Bagaimana dengan rencana pengembangan
produk dan teknologi dalam produk-produk Ekamant di
masa depan?
Per Thorsell: Produk Ekamant sudah cukup kuat di pasar industri pengolahan kayu di seluruh dunia. Ini tidak membuat
kami berdiam diri di masa depan. Kami sudah merencanakan
banyak hal dalam pengembangan produk di sektor ini guna
memenuhi kebutuhan yang beragam, seperti terjadi dalam
pasar di sini.
WoodMag: Apakah ada produk yang ingin dikembangkan
oleh Ekamant AB seperti ke pasar otomotif?
Per Thorsell: Ya. sejak dua-tiga tahun lalu kami sudah mema-
Jonas Svantesson
administered from here. We also consider elaborating similar
patterns and systems to other countries in the region.
WoodMag: The sandpaper of Ekamant is a premium product,
how will you therefore convince the markets to use it?
Per Thorsell: One of the best ways is if you make a premium
product, and it is not only for the local market, it will be then
no harm in using premium components as well. Quality will
be the determinant of the success of penetrating and seizing
the intended market, even more so when consumers also want
a premium quality product to meet their needs and life style.
WoodMag: How about the product development plan and
technology of Ekamant’s products in the future?
Per Thorsell: Ekamant products are quite powerful and well
known in the wood processing industry market around the
world. This does not make us stop being creative and productive in the future. We have planned a lot of things in term of the
product development in this sector to meet the diverse needs,
such as occurred in the market here.
WoodMag: Is there any product that Ekamant AB would like
to develop such as the automotive market?
Per Thorsell: Yes. Since two-three years ago we had passed
through that sector in Europe. It’s still relatively fresh, and it is
concentrated to European market only. For the markets outside the region, the focus still remains mainly on the wood
“Kami juga sudah
mengembangkan produk
khusus untuk industri
laquer. Sektor industri ini
memang memiliki kebutuhan yang sangat spesifik.
Per Thorsell
“Ke depan, kami sedang
memikirkan rencana untuk
pengembangannya misalnya dengan membangun
pabrik amplas di Indonesia, seperti yang dikatakan
Chairman Jonas Svantesson sebelumnya.
Per Thorsell
suki ke sektor tersebut di Eropa. Ini
masih relatif baru, dan baru dikonsentrasikan untuk pasar Eropa
saja. Untuk pasar di luar kawasan
itu, fokus utamanya masih tetap
pada sektor pengolahan kayu,
karena memang potensi di sektor
ini masih cukup besar dan belum
tertangani keseluruhannya. Untuk sektor ini, kami juga sudah
mengembangkan produk khusus
untuk aplikasi lacquer. Sektor industri ini memang memiliki kebutuhan yang sangat spesifik. Jadi
konsentrasi terbesar kami masih
di sektor industri kayu. Kuncinya
adalah posisi dan perspektif dari
sisi biaya. Kami masih tetap ingin
berada pada posisi pertama dan
kedua dalam pengembangan
produk di sektor industri kayu. Secara bersamaan kami juga berkonsentrasi untuk mengembangkan
produk untuk sektor otomotif dan
WoodMag: Kenapa membidik
pasar lacquer?
Per Thorsell: Ya, karena ada
perkembangan baru di sektor
ini. Teknologi produksinya juga
berkembang, dan ada demand
yang cukup besar di sektor ini.
Kami ingin berada di posisi puncak dalam pengembangan sektor
WoodMag: Saat ini produk amplas Ekamant hanya diproduksi di
Swedia, apakah ada rencana untuk membangun pusat produksi
di lain negara?
Per Thorsell: Saat ini kami memiliki delapan pabrik konversi
di seluruh dunia diluar pabrik
utama di Swedia, yang menjual
dan mendistribusikan produknya
ke sekitar enampuluh negara. Ke
depan, kami sedang memikirkan
rencana untuk pengembanganpengembangan baru misalnya
dengan membangun pabrik amplas di Indonesia di masa yang
akan datang, seperti yang dikatakan Chairman Jonas Svantesson sebelumnya. Produk Ekamant
di sini sudah memiliki pasar yang
kuat, tinggal mengembangkannya lebih besar dan lebih luas lagi
processing sector, because the
potential in this sector is still
quite large and has not been
handled generally. For this sector, we also have developed
special products for example to
the wood lacquer applications.
The industrial sector does have
very specific needs - so our largest concentration is still in the
wood industry. The key is the
position and the perspective
of costs. We still want to be on
the first and second positions
in the product development of
the wood industry sector. Parallel we of course also concentrate
on developing products for the
automotive and metal sectors at
the same time.
WoodMag: Why drawing a
bead on lacquer?
Per Thorsell: It is because there
are innovative developments in
this sector. Production technology is also evolving and there is
a considerable demand in this
sector. We want to be at the top
along with the development in
this area.
WoodMag: Nowadays, the
sandpaper of Ekamant is only
manufactured in Sweden, will
then be a future plan to build
another manufacturing center
in other countries?
Per Thorsell: We currently have
around the world outside the
main manufacturing plant in
Sweden from where we sell and
distribute our products to about
sixty countries. In respect to
new manufacturing sites we are
always looking into new possibilities and have thoughts about
the possible developments going forward to develop our company, like maybe for example a
sandpaper factory in Indonesia
sometime in the future, as Chairman Jonas Svantesson mentioned earlier. Ekamant product
already has a firm market in Indonesia; it just needs to develop
the market larger and broader.
Special Report
17th AHEC Convention:
“Enlightenment of American
Hardwood Application”
Michael Buckley (left) & Michael Snow (right) during press conference
nlightenment in American
hardwood application seemed
to have become the main
theme of the seventeenth
annual convention of the American
Hardwood Export Council (AHEC)
which was held in Singapore on June
14, 2012. A number of speakers have
successfully enchanted the seminar
audience with their extraordinary
According to the Executive Director of AHEC Michael Snow, the selected convention theme of ‘American
Hardwood and Green Design: Life
Cycle Assessment and the True Enviromental Impact of Material Choice’ is
very relevant with the recent development. In his eyes, some claim that their
products are very green and environmentally friendly since they can be recycled and do not cause any damage
to the environment.
Concrete for instance has been
claimed as a green and environmen48
tally friendly product, because of
these two claims. The same is true
for steel and composite which can be
manufactured as imitation wood for
furniture and outdoor decking. However to make these products ready to
use, they consume a lot of energy. This
does not take into account the impact
on the environment due to environmental degradation in ex-iron ore,
bauxite mines or oil exploration. Snow
himself does not claim that wood is
able to replace the function and role
of concrete in high rise modern building.
For him, most of the claims are
nothing more than a marketing gimmick than the true reality. In reality
all these materials are not what they
claim to be. They are not greener and
more environmentally friendly than
wood material. This is not limited to
the amount of energy consumption to
process them, but also its impact on
the environment.
Snow demonstrated the environmental destruction caused by waste
of bauxite processing in an aluminum
plant in East Europe. Dark red sludge
that cover the soil has cause various
diseases including mental retardation
for new generation of its inhabitants.
A horrible impact.
According to Snow, wood remains
the best option to fulfill such claim.
This is supported by the statement of
the Director of Forest Industries Intelligence Limited Rupert Oliver. According to him, this is not due to his cooperation and closeness with AHEC but it
is more like a result of an independent
study. “The study was conducted by an
independent institution who test the
whole materials, from wood, plastic,
cement up to concrete,” he explained.
The research conducted a study from
harvest or mining up to its use in the
end-consumers. Of all the studied
materials, wood is one that consumes
the smallest energy in its processing
phase in the factory.
According to the result of the study
that employs crade to gate method,
each kilogram of final product of
American hardwood is able to store
equal to 1,385 kilogram of CO2 during
its use. This reconfirms that wood utilization will be absorb more of that gas
from the air. Its waste won’t pollute
the environment either, instead it will
become an organic fertilizer which is
beneficial not only to agriculture but
to other industries. This is contrary
with other materials such as steel, aluminum, and plastic, for instance. This
encourages AHEC to intensively conduct marketing and promotion, after
all at the same time the technology
development enables wood application for building structure.
Reclaim of wood as green and
environmentally friendly material
seemed in line with this year’s convention theme of green design, Life Cycle
Assessment (LCA) and life style. The
Luke Hughes
introduction of the result of LCA study
is a new milestone for carbon printing studi in Asian region especially in
Southeast Asia.This study also boost
an effort to reintroduce wood as one
of the materials in green design in a
more comprehensive way. Despite
that it is admitted that wood never fully displace nor replace the concrete’s
position in modern building, wood
application is increasingly occupied
an important position in green design
and green building.
This is also the reason why Singapore was selected to host the convention, as well as to announce result of
LCA study. This lion country is not one
of the three largest consuming country of American hardwood in Southeast Asia and China regions. However
Singapore is the leader in design and
green developments for furniture industry and building in Asia.
This can be denied, since during
the convention which was held the
next day at the ballroom of St. Regis
Hotel, Singapore. During the convention which was attended by around
200 participants, Luke Hughes said
that there is a paradox between green
and growth or green versus growth.
A classic paradox that sacrifice each
other. Hughes who was the Founder
and Creative Director of Luke HugBehind all of this, in his presentation, he
showed that Tibet which according to
many expert has a very fragile economy, has successfully find a balance
between these two. “It is since 3,000
years ago,” he explained.
Hughes demonstrated that forest
management and selective logging
have been implemented since thousands years ago in this sherpa country.
Its logging still follow the traditional
way until today. So is its transportation, which still use wagons pulled by
animals. When it was being sawn in a
sawmill, they use hand saw. A process
that is considered very supportive to
the meaning of green itself.
In the other part of his presentation, he emphasized that certification
is not the same with sustainability. He
also reminded that the bureaucrats
and certification can be “bought.” According to him, the reforestation of
Europe and the United States has
nothing to do with certification.
Hughes and his company who
James Greaves
designer should focus his attention on
the details of his design and the quality of his product. “Grace interior, ages
gracefully,” he explained.
With such age, whether he like it or
not a designer must give full attention
to the making of structure, joinery
The Most Traveller
Award Goes to......
Andrew Lawrance
were trusted to restore and reproduce the furnitures for Westminster
Abbey cathedral, which was used
for the wedding ceremony of Prince
William and Katherine Middleton;
saw that the design and the production process of furnitures require an
architectural sensitivity. The design
should be able to fulfill space-filling
requirements in accordance with the
shape of its building. Designing the
requirement of a building of 930 years
old like Wesminster Abbey cannot be
done carelessly. After all this cathedral
is frequently used to hold ceremony
for English nobility. That’s why he said
that the furniture design should have
a time range more than 100 years not
only 30 to 50 years. Thus, a furniture
ear 2012 is an important
year for AHEC office in
Hong Kong. This year is the
twentieth year of the establishment of the regional office,
and is marked by a seminar
held in Hong Kong. For twenty
years, this regional office has
intensively promoting American hardwood to the majority
of countries in the region. This
is what make John Chan travel
a lot to the whole countries in
the region.
World Hardwood Consultant Michael Buckley intentionally uttered a joke to Michael
Snow and John Chan who sat
side by side in a panelist desk.
According to Buckley, within
AHEC both John Chan and Michael Snow are personnels who
travel the most. However, Buckley said, AHEC has not decided
yet who will receive the Most
Traveler award for this year between the two...
Carol Bentel
and materials to be used. A designer
should also understand the technique
and the economy of his production in
order to be able to create a product
that is acceptable by its market.
According to him, in architecture
and interior design schools wood
material is not being introduced thoroughly. For instance, he referred to
misunderstanding that mentions that
wood shrinks and swells depends on
how hot or cold the air is. While in reality they were affected by air humidity
level. Other thing that you didn’t learn
in school is how to utilize the grain of
wood in a design. He also emphasized
the need of stressing in order to be
able to use veneer, like burl to crrate
various desired patterns and colors.
Tony Chi, Founder and President
of Tony Chi & Associates, an architecture firm in New York too a different
approach. Tony stressed that architecture did not stand on its own. In order
to succeed, based on his experience,
an architect should be able to merge
scientific know-how and artistic knowhow. “Both know-hows were learned
in school,” he explained. For him, the
combination of both is a harmonious
achievement that will give flexibility
to an architect in creation. This will be
apparent from how he translate a wish
into a work that successfully merge architectural technique and artistic approach.
Many of his and his team’s project
showed the merge and achievement
of this combination in great detail. He
is able to present to the guests of a
restaurant that he designed, a cooking
opera of its chefs. The culinary experts
are in action preparing their works in
a kitchen which he has transformed
into a main stage of the restaurant.
Ninety percent of the kitchen design
use wood as its material. “Wood to
kitchen, why not,” he exclaimed. So it
is a kitchen built using wood material.
Something to be avoided since wood
is being perceived as not suitable to
meet the kitchen’s need. The result is
a spectacular work, that break all perception and stigma of wood which
has been instilled all along.
Once he designed a bar that ninety percent of its material were wood.
“Wood all over and around you,” he
said. Once he designed a room partition that used wood as its material.
Rupert Oliver
This is because the building owner did
not allow brick to be used as its partition. By using wood, and of course the
majority of them were American hardwood, he received praise from those
who see it.
For him, a house that was designed
using wood as its dominant material
will create a warm impression. Therefore, he must be willing to educate
and share his knowledge with his client.
Unlike Tony Chi, Carol Benyel who
works at Bentel & Bentel Architecs di
New York is fans of Walnut wood. She
received James Beard Award for best
restaurant design category in 2012 for
her work at La Bernardin restaurant.
Tonny Chi
This is a second similar award for Bentel & Bentel firm.
This second generation of Bentel
& Bentel has presented a remarkable
architectural design. She and her team
have successfully transformed an appearance of a bar to make it look contemporary. The purpose of this change
of appearance is to attract new customers, without losing old and very
loyal customers. The success of this
new appearance is very massive using
wood component, especially American walnut species.
Another thing that is also spectacular is the presentation of Andrew
Lawrence who is Associate Director of
Arup Advanced Technology and Research Group. Based on London, Great
Britain. Lawrence who presented timberwave work which were showcased
in the capital of England. The design
which took Gothic architectural work
as its inspiration is truly complicated,
beautiful and amazing. Timber wave
that used American red oak can be
said to be ambitious. This kind of project push the design and engineering
capability up to its limit. Combining
challenge and pleasure, requires a
communication skills which is as important as technical skills.
Despite using other material like
metal to reinforce the construction,
wood development as outdoor structure with wiggly design details similar
to wave is something new. Wood as
construction material is almost a challenge which sometimes is difficult to
imagine by a number of architects
Greaves also designed the Auditorium of Barry St. Edmund. Since it is
an auditorium, wood element is very
dominant. The acoustical perfection
is main objective of such auditorium.
Greaves also designed the construction of a velodrome or bicycle race
arena to be used in next olympics in
Great Britain. Its bicycle track did not
use concrete nor other synthetic ma-
terial but wood all over. It’s not limited
to the track wood flooring, but its supporting structure also used wood. The
wood element existed not only in the
interior part, but also in the exterior
part of the building, which has been
brilliantly designed to minimize heat
shock from the sun or the chill of the
winter into the interior part of the
This proves that currently wood is
not the last option in constructing a
building. Despite that wood is unable
to replace the role of concrete and
steel, butwood can become the first
choice even for structural need. It’s
no longer experimental as in the past.
Wood like American wood can create
a much different and striking appearance, especially if we possess deep understanding of its character. (eM)
Breakout Session 17th AHEC Convetion:
“CHINA remains the largest market”
Speakers at convention
or technicians. This is in line with the
invention of cement, reinforced concrete and steel which until today are
given the highest priority in construction.
In order to be able to change the
stigma that wood is not suitable for
structural need, a close cooperation
between architect and technician is
needed. The main constraint is truss.
Conventionally, truss is placed on
component with straight shape. While
timber wave is not designed to use
straight element. All have bending
shape like wave, in fact its final shape
is round almost 360°. A nearly impossible shape for wood. To solve this, only
tie or bind element that is left straight.
Its function is similar to satay stick that
binds other elements like curve chord
and curved braces.
Curved chord elements which
numbered 88 were made of thin layer
of laminated wood. There were fourteen types of chord element with
varied length between 2,600 to 4,600
milimeters. There were around 460
curved braces made of wood board.
There were 45 types of braces involved with varied length between
500 to 1,400 milimeters. Tie element
is needed to improve stability. It has a
round shape in the middle, and rectangular in both ends. Its length varied
between 150 to 1,600 milimeters. So
it is quite complicated, although it is
charming when it has been completed. Despite its experimental impression it was able to get rid wrong perception regarding wood limitation as
structural element in modern era.
The last presenter was James
Greaves who is a Senior Partners of
Hopkin Architecs from Great Britain
who is one of few architects who are
est in using wood as an element in
the building interior and exterior of
his design. Just take a look at Kroon
Building, School of Forestry and Environment, Yale University, the United
States. The building that serves as library is a green and smart building. It’s
not merely using wood as a dominant
element but is also capable of regulating the temperature inside, both
Indonesia’s delegation at the 17th Ahec Convention
very familiar with wood material. The
British architect who has been working since 1987, took a special inter-
during summer and winter. The wood
element enables the heat exchange
process with as little energy as pos-
he world economy is still slowing down which in turn slows
down the economic growth of
exporter countries, including
China. Nevertheless, the dragon country’s economy remains strong, and it
remains an attractive market. Its local
market potential is extremely huge,
and attracts imported products from
various countries including Vietnam
and Indonesia.
Its huge population of 1.2 billion, and its relatively high economic
growth has gave birth to relatively
huge middle-class population. The
growth of this class is relatively high
too, which trigger a particular de-
AHEC, NHLA and SEA trade representatives
mand. This is indicated by the rapid
property growth for local market
needs. This does not take into account
its secondary market.
Such growth creates a relatively
high demand for furniture products
and building material made of wood,
and resulted in large volume of import
of these products. This country is unable to fulfill the demand, thus it eventually depends on imported wood
from many countries. Its surrounding
countries in Southeast Asia become
the source of this wood supply. Additionally, the United States become its
reliable supply source. This country is
recorded as the largest importer coun-
try of American hardwood in Asia Pacific region.
It’s no wonder that market opportunity for imported wood, furniture
and building material is projected to
remain huge in the next few years.
Even in the current gloomy world economic conditions.
The second largest importer country of American hardwood in Greater
China and Southeast Asia region is
Vietnam. The dependence on imported wood here is relatively high.
According to Vietnamese delegates
until today imported wood came from
around twenty countries including
the United States.
Biz News
It is admitted that the processed
wood industry in the Uncle Ho’s country is not as big as its counterpart in
China. Only few that have gigantic
scale like in China, and this helps most
of the processed wood industries here
to survive the current global economic crisis. Other interesting fact is that
despite its declining furniture production and export, the Vietnamese wood
industry is able to gain success and
remains dependence on imported
wood supply.
Malaysian delegates explained
that its processed wood export and
product growth is keep increasing.
Base on year-on-year comparison between January – March of 2011 and
2012, there is indeed a decline in furniture production. On the other hand
non-furniture industry experienced
an increase.
This is attributed to the Malaysian
government’s strategy outlined in the
NATIP. Unlike Indonesian government
who are indifferent, the Malaysian
government has been actively encouraged the growth of this industry.
By 2020, the Malaysian government
has set a target that its furniture product export will reach USD 50.3 billion.
They are seriously organized and supported the achievement of its industry. They make every effort to realize
such achievement.
Currently, Malaysia ranks eight
largest furniture exporter countries in
the world. Its traditional export markets are the United States, Singapore,
Australia, Great Britain, Canada, and
India. Around 80.8 percent of its total
furniture export are wooden furniture.
Its export markets are already included Russia and China. In addition to the
achievement, it is admitted that import from countries like China, Japan
and Indonesia is occurring.
Rubberwood remains a major raw
material for furniture and other processed wood industry in the next few
years. Rubberwood which a derivative
product of plantation sector does not
require a certification like any other
tropical forest wood. However, it can
be denied that Malaysian furniture
and processed wood industry is increasingly dependence on imported
wood supply. That’s why it has been
announced that American hardwood
will be used for furniture design competition in the 2013 EFE.
Indonesian delegates represented
by Ambar Tjahjono said that the Indonesian economic growth of around
6 to 6.5% as well as its economic and
political stability open huge opportunity for processed wood industry including furniture and handicraft. Domestic market remains attractive due
to its huge potential. The growth of
domestic property is also high, and is
no longer concentrated in Bali which
serves as the magnet of traditional industry.
Furniture industry still relies on
tropical wood such as teak and mahoni, but he admitted that it is still
possible to use imported wood from
the United States, Europe, Australia
and even Africa. He admitted that, the
export of furniture product is experiencing a quite significant decline due
to global economic risis. On the other
hand, building material export such
as as flooring is increasing, and its export value reached around USD 600
million. Import of furniture products
is also increasing in the last few years,
especially from China who dominates
around 62.40% of the total import.
The most attractive presentation
came from the Thailand delegates
which was represented by Jirawat.
According to him, furniture and
handicraft industry of his country
experience enormous difficulty due
to regulation constraint and the limited local wood supply. Its processed
wood industry is easily be blamed
for landslide and huge flood events,
and even tsunami. That’s why a green
mindset is a necessity for products
that use wood as their main raw materials. That’s why the primary forest
in this country could reach 35% of its
total forest.
Green mindset is a theme that has
been popularized since 2009. “Until today none of the customers ever
look or even notice it,” said Jirawat as
the audience laughed. In 2011, the
furniture industry association of this
country has inserted 010101 barcode
in its promotional banners, and still
none of the customers notice or even
find it. According to him, 0 represents
a rattan while 1 represents a bamboo.
Both are raw materials that represent
the green campaign of Thailand furniture products.
Unlike Malaysia, in Thailand rubberwood is not considered a wood.
“Rubberwood is not a wood,” he said.
Rubber plantation whose by-product
is rubberwood is under the authority
of the Ministry of Agriculture, not Ministry of Forestry. That’s why the availability of wood supply become an issue, not only for this industry but also
for the country’s construction industry. Its local wood import could reach
30 million ton per eyar. In fact in the
last few years Thailand regularly hold a
design camp sponsored by the American Hardwood Export Council. Its purpose is to promote American wood to
its young designers. This effort is fully
supported by the United States embassy and Ambassador in Thailand.
According to Jiro, laws and regulations in Thailand has become a major
constraint that impede the growth of
this industry. This will be exarcebated
by the enactment of regulation in its
export destination country such as
Lacey Act in the United States and
FELT in Europe. While only 176 out of
1,500 processed wood industries in
this country that are export oriented.
Last year, the export value of its furniture suffered a drastic decline, despite
that it is admitted that non-furniture
processed wood export experienced
an increase.
Other constraint is the fact that
most of its furniture industries are
Small Medium Enterprise (SME). Company of this scale indicates lack of
capital, inefficient, and unproductive
and even untimely delivery. In order
to overcome this, a SOOK campaign,
which in Thai language means happy,
has been launched. SOOK is an abbreviation of “Small Order is Okay”. So
if you have small order then come to
Thailand, but this doesn’t mean that
they reject bulk order. They are capable of manufacturing it. With all of
its limitations, the furniture industry
in this country deliberately chose to
become a specialist, and refer to relatively higher quality.
The same has been implemented
in Philippine, it’s just that in this country design has become a strong point
as well as differentiator from furniture
and handicraft products of its neighboring countries such as Indonesia,
Thailand, Vietnam dan Malaysia.
Ahec Launched Life Cycle
Assessment Study
American Hardwood Export
Council (AHEC) launches its
first environmental profile
for U.S. hardwoods in Asia,
based on the largest Life Cycle
Assessment (LCA) project ever
undertaken in the international hardwood sector
Singapore, 14 June 2012 – The
American Hardwood Export Council
(AHEC) today unveiled its first comprehensive environmental profile for American hardwoods in Asia at AHEC’s 17th
Southeast Asia and Greater China Convention - its first regional conference in
Singapore. The Convention, held at the
St Regis Hotel, focuses on the sustainability of American hardwood, green
design and the global environmental
impact of materials sourced by manufacturers and designers.
The Life Cycle Assessment (LCA)
study, which explains the various facets
of environmental impacts of hardwood
used by manufacturers, forms a key part
of AHEC’s efforts to promote a sciencebased approach to sustainable design
and material specification.
Singapore is chosen as the venue
of the conference and for the release of
the LCA study because it is regarded as
a leader in design and in green developments for the furniture and building
industries in Asia.
Over 400 local and overseas delegates from 13 countries are attending
the convention hosted by AHEC and
jointly organized with the Singapore
Institute of Architects (SIA) and Singapore Furniture Industries Council (SFIC).
AHEC has two decades of partnership
with SIA and SFIC in organizing events
like seminars, trade shows and round
table discussions.
Several world-renowned architects
and designers will speak at the convention on their own experiences using
American hardwood.
 US hardwood environmental
The AHEC environmental profile provides data on the full range of environmental impacts associated with the
delivery of 1 m3 of American hardwood
lumber into the global market. The profile reports on all environmental impacts associated with the harvesting
and exporting US hardwood lumber to
Asia.. It covers a wide range of environmental impacts including embodied
Energy, Global Warming Potential (or
“Carbon Footprint”), Acidification Potential and Ozone Depletion Potential.
The environmental profile provides
all the data required for so-called Type 3
environmental labels, or Environmental
Product Declarations (EPDs), as defined
by the International Organisation for
Standardisation (ISO). EPDs are widelyrecognized as the most effective method of communicating the full environmental profile of any given product or
material. Green building initiatives like
BREEAM (UK and International), LEED
(U.S. and International), DGNB (Germany), HQE (France), and CASBEE (Japan)
are becoming more dependent on EPDs
to provide credible and comparative information on the environmental performance of materials used in the building
The AHEC project will publish formal
EPDs in line with a range of national EPD
programs once the on-going process of
independent critical review of the LCA
data is complete (expected by the end
of July 2012).
On the objectives of this milestone
event, Mr Michael Snow, the Executive
Director of AHEC,
explained, “This Convention is a very signficant platform for
us to announce the
findings of our LCA
study which is the
largest LCA project
undertaken in the international hardwood
industry. We have
chosen to unveil our
findings and our very
first comprehensive
environmental profile
for the hardwood sector here in Singapore
as this country is wellregarded as the Asian hub for design
and green building developments.
 “The LCA study and its findings
are hugely important for the global
wood and wood- related industries and
vital for its future competitive edge in
export markets, especially in a world
where green specification is increasingly informed by a science- based approach. A key aim of this study is to enable manufacturers of joinery, flooring
and furniture products as well as building professionals to understand the sustainability of American hardwoods and
to help users to prepare formal EPDs in
line with international standards.”
Delivery of US hardwood to Asia
helps keep carbon out of the atmosphere
Results of the AHEC LCA study show
that, if the carbon stored in the wood is
excluded, the carbon footprint of 1 m3
of kiln dried tulipwood lumber delivered to South East Asia is 312 kg (CO2
equivalent) for 1” lumber, 405 kg for 2”
lumber and 520 kg for 3” lumber, also
equivalent to 678 kg of carbon dioxide.
Even allowing for significant transport
distances between the Eastern U.S. and
S.E. Asia, processing issues such as efficiency of kilning and thickness of lumber tend to be more important than
transport in determining the overall
carbon footprint. Therefore if carbon
storage is included, then the carbon
footprint can be claimed to be nega-
tive. Overall greenhouse gas emissions
associated with supply of 1 m3 of 1”
tulipwood lumber to Asian markets varies from a low of 296 kg CO2 equivalent
for delivery to Tokyo, to a high of 347 kg
CO2 equivalent for delivery to Chengdu
in central China.
Design choices are important to
maximize wood’s carbon storage
Prospects and Future Plans for
AHEC and American Hardwood
The export of American hardwood
to Southeast Asia (SEA) was valued
at US$220.2 million in 2011, up from
US$42.3 million in 1992. This represents
an increase of 420% over the past 20
years; an average annual growth of 21%.
Mr John Chan, the Regional Director
of AHEC Southeast Asia & Greater China
said,”Given the global trends towards increasingly stringent import regulations
for wood and wood-related products
and the rising awareness of forest management strategies including sustainable timber production which can offer
significant carbon benefits, we believe
that prospects for American hardwood
demand will be bright.
With our extensive LCA study, we
have added even more scientific evidence to convince architects and designers, industry professionals and government bodies to choose truly green
materials such as American hardwoods
for the production of furniture and other
wood related products”
About American Hardwood Export
Council (AHEC)
The American Hardwood Export Council
(AHEC), headquartered in Washington
DC, USA, is the leading international
trade association for the US hardwood
industry. AHEC represents the committed exporters among US hardwood
companies and all major US hardwood
production trade associations. Concentrating on providing architects, designers and end-users with technical
information on the range of species,
products and sources supply.
 The AHEC Southeast Asia and
Greater China (SEA & GRCH) office was
opened in Hong Kong in 1992 to serve
and oversees nine Asian markets including China, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, the
Philippines and Vietnam. US hardwood
is a renewable resource as under the
well-managed US forestry system, its
perpetual production is ensured.
For more details, please visit AHEC
Southeast Asia & Greater China website:
www.ahec-china.org or www.ahec-seasia.org.
About Environmental Product
Declarations (EPDs)
The Environmental Product Declarations
(EPDs) – referred to in ISO standards as a
Type III environmental declaration - includes information supplied to both
industrial and private consumers. EPDs
provide quantified environmental product information for the entire life cycle of
a product, issued by a supplier. They are
based on independently verified, systematic data and is presented as parameters in a set of categories describing
the environmental performance of the
product or the service. They are relevant
to all products and present the information in a format that facilitates comparison between products. ISO 14025:2006
establishes the principles and specifies
the procedures for developing Type III
environmental declaration programmes
and Type III environmental declarations.
Competency, know
how & Technology
Sciere Moulin was the first
sawmill we visited in a series
of journalist trips with other
Asian media to France.
Sciere Mouline is located
in Dunieres region, France, we
were welcomed by Sebastian
Rolly, Commercial Director of
Sciere Moulin, when we visited
his sawmill.
Mouline is the largest softwood sawmill in France with
more than 50 years of experience, serving the market demand in France, both for construction market as well as raw
material supply for the timber
industry in France.
such as cutting slabber, strimming line, a canter twin line,
kiln dry, modern computerization, give Moulin an advantags
to become a sawmill with upto-date and modern technology.
The AHEC LCA study highlights the key
role of designers and manufacturers in
Asia in keeping greenhouse gas emissions to a minimum and maximizing
climate change benefits. Mitigation of
climate change is heavily dependent on
product design strategies that seek to
maximize the lifetime of the product in
use and promote efficient waste management.
The mitigation benefits of climate
change of US hardwood lumber are
particularly great for those applications
where American hardwoods are substituted for alternative potentially more
carbon-intensive products like metals,
plastics and steel
 (which might include flooring,
cladding, furniture, window frames, and
doors). (For more information on the
benefits of American hardwood in reducing the carbon footprint, please read
AHEC brochures or visit AHEC website :
American Hardwood’s Collaboration with Furniture and Building Sectors in Asia to Promote Sustainable
Material Choices for Greener Lifestyles
Commenting on its successful partnership with AHEC in the past 20 years, , Mr
James Goh, the President of SFIC said,
“To ensure the industry’s growth and
viability, SFIC continues to forge close
partnerships with government and
trade- related agencies to harness technology, knowledge and information for
effective strategic planning. AHEC has
contributed greatly to enhancing design elements in the furniture industry
as well as boosting the industry’s knowledge of green material choices. AHEC’s
recent LCA findings and the launch of its
comprehensive environmental profiles
will further drive greater awareness of
the need for furniture players in Singapore and the region to use truly green
materials to meet the increasingly stringent eco-standards in our major export
AHEC has worked with SFIC in coorganizing SFIC & AHEC Design Seminar
Series and Designing Furniture in American Hardwoods workshops, roundtable
meetings, supporting SFIC’s Furniture
Design Award and participating in the
International Furniture Fair Singapore
since 2002.
Mr Theodore Chan, the President
of SIA said,” Singapore has the goal of
greening 80% of all buildings by 2030.
The introduction of EPDs for hardwood
will encourage more architects to be
aware of truly green choices such as the
American Hardwoods in their building
designs to achieve BCA’s Green Mark.
AHEC’s LCA study and its comprehensive environmental profiles will also influence consumers’ perception about
the eco-friendliness of using hardwood
as building materials and convince more
building professionals to consider using
it in their building designs.”
 The AHEC Convention is also
timely in view of the latest regulatory
announcements by the European Union
(EU) on timber products. In less than 12
months, on 3rd March 2013, the European Union Timber Regulation (EUTR)
will be applicable, affecting all supplies
of imported wood and wood products
into the European Union. Many Asian
exporters and European importers are
currently not clear about this new regulation which is intended to stamp out
illegal logging and the trade in illegally
harvested wood.
For more media queries, please contact
Ms. Tham Moon Yee – [email protected]
Mr. Lee Yew Meng – [email protected]sultants.com Mr. Foo Chen
Chin – [email protected]
Stratagem Consultants Pte Ltd
Tel: + 65 6227 0502 Fax: + 65 6227 5663
6-8 June 2012 / Nantes / France
“The Industry Primed for a
Sustainable Future”
1996: Creation of The Distribution department
2002: Launch of TCT (Tungsen Carbide
Tipped) band saw blades, revolutionary
innovative product
2004: Opening of Emprecorte SL, Subsidiary repairing tools for the Spanish
and Portuguese markets
2006: Development of the wederjet
tooth curting line, Creation of the “europe” department
2007: Opening of the Geudertheim repair Shop (Alsace, 67).After Sales for
Eastern France and the German market
2009: Extension of the head office at
2010: Overhaul of the website, Revam
of the logo and the Corporate Identity,
Construction of a new building in Alsace
(approx. 2000 m2)
2011: Construction of a building dedicated to circular saws in EpercieuxSaint-Paul. Industrial ramp up of the
Circular Saw sector.
2012: Development of the TCT blade
line for joinery saws
imber is a local resource that
stores CO2, and whose production boosts the local economy.
The most energy-efficient material in terms of processing, it is ideal for
designing buildings with excellent energy performance and can be substituted
for fossil fuels to produce energy. Despite a challenging economic climate,
timber has every justification for mounting a three day international showcase
in Nantes.
With 530 exhibitors from 26 countries, an increase in exhibition space
of 10% in comparasion with 2010 and
10.000 trade visitors expected to attend, the 2012 Carrefour du Bois will
provide the most convincing proof yet
of timber’s place as a raw material of
processed, timber occupies an increasingly prominent place in our lives, from
forestry to packaging, from construction
to interior design and from insulation to
heating. It’s becoming increasingly popular in France by virtue of its impressive
diversity and quality and its comprehensive product range. Elsewhere in Europe,
timber is being lauded for its environ-
mental benefits. It’s also making promising breakthrough in the construction
industry in the middle east and North
African countries.
This event is the only event in Europe dedicated entirely to timber products, the Carrefour du Bois is set to another unmissable rendevouz for both
buyers and sellers of this remarkable
resource. These groups have a keen interest in meeting up, finding out about
new products and getting the measure
of the latest trends.
The third place we visited was Tecsabois, an oak sawmill manufacturer in Route de St Florent,
Paris. Georges SAGET is the Managing Director of Tecsabois.
sawntimber products made by Tecsabois is that its processed sawntimber
products of various quality are capable
of meeting various manufacturer levels, for instance: first quality for joinery/
structure manufacturer, second quality
for furniture and flooring manufacturer,
third quality for frame production and
fourth quality for railway production.
In our interview with Georges Saget
during Internasional Timber Show Carrefour International du Bois exhibition,
in Nantes, June 6-8, 2012, he said that a
special strategy is required to enter the
markets outside Europe. They have participated in an exhibition in China, without getting any visitor nor client.
Language factor and lack of market
knowledge in Asia, or Southeast Asia,
make special preparation and strategy
ecsabois is a white oak sawmill
manufacturer, with a production
capacity of 500 M3/month. More
than 60% of them were sawmill
products (sawntimber), 25% were construction products, the rest were Pallet
Around 70% of Tecsabois’ products
are currently focused on French market,
while the remaining 30% were exported
to European countries.
In essence, Tecsabois has 3 major
products, i.e. Decking of 21 mm & 28
mm, comprises of natural oak or brown
oak, Stabilised Drilled Wood (Sawntimber) which comprises of solid wood of
white oak species, and Energy Wood
(Pallets), which is a woodwaste product that has been processed into pallet
which is widely used by consumers for
combustion energy.
What’s interesting about white oak
Georges Saget
“Wooden Swimming
Location: Rue de la croix Buisee, 38210 Vouvray
“Wine Cellar Domaine
de Huet”
Location: Rue de la Bassee, Tour 37000
aris is famous for being wine production center.
One of these producers is Domaine du Huet.
Began in 1905 as wine storage facility, in 2007
a wooden house was constructed by architect
Philippe Tardit, using Douglas Fir as wood material
for its building construction (see picture 1) and Beech
wood for its interior decoration (see picture 2). This
building has been completely renovated in 2008.
t was in the city of Tour, Paris, we saw a public facility. i.e. a ‘swimming pool’, which has been renovated since 5 years ago, that use a lot of wood elements of Douglas Fir species in its construction,
interior and exterior (see picture 1)
What’s interesting is that these woods were processed without using any chemical substances in its
production, just purely wood. In the exterior part, the
color of its wood turns black due to oxidation after
being exposed to sunlight and weather (see picture
9-21: KEM Edison 2012.
4-6: Design Tokyo 2012.
Furniture & Accessory Market
Edison, NJ. United States
Design Products Fair
Tokyo, Japan.
8-11: CBD 2012.
China International Building and Decoration Fair
Guangzhou, China
15-17: SAITEX 2012.
multi-sectoral trade event. Among the
covered products: building and construction product, homeware, white
and brown goods, home entertainment
equipment, office equipment, furniture
and textiles
Midrand, Johanner-burg, South Africa
17-20: MOVINTER 2012.
Furniture fair of Sao Paulo
Mirassol, SP. Brazil
19-22: FurniTex 2012.
Furniture and Furnishing trade show
Melbourne, Australia
24-27: ForMóbile 2012.
International Suppliers Fair for the Wood
and Furniture Industry
Sao Paulo, Brazil
24-26: HTSE Home Textiles
Sourcing Expo 2012.
Sourcing event in North America to
solely focus on fabrics and finished soft
goods for all home applications.
New York, United States
1-4: ABIMAD Inverno 2012.
Brazilian Contemporary Home Furnishings Exhibition. Winter Edition
Sao Paulo, Brazil
5-6: KEM Orlando 2012.
Orlando Furniture and Accessory Market
Orlando, FL. United States
8-12: Decorex JHB 2012.
Home Decor & Design Exhibition
Midrand, Johanesburg. South Africa
21-24: Wood & Technology Trä & Teknik 2012.
6-9: IFM International Furniture Market 2012.
International Furniture Market.
Selangor, Malaysia
International Wood Products and Technology Trade Fair
Gothenburh, Sweden.
9-10: KEM Fredericksburg
22-25: IWF 2012.
Furniture & Accessory Market.
Fredericksburg, VA. United States
International Woodworking Machinery
& Furniture Supply Fair
Atlanta, GA. United States
18-21: Office Solution Arquishow 2012.
23-26: Gift & Interior - Gave &
Interiør 2012.
Fair for contract furniture, architecture,
construction, lighting
Sao Paulo, Brazil
Gave & Interior 2012. Spring Edition. Gift
and interior-Norges varemesse
Lillestrom, Norway
18-21: Wood Processing and
Wooden House 2012.
24-28: Tendence 2012.
Wood Processing Industry of Siberia and
wooden house construction industry
Irkutsk, Russian Federation
International consumer-goods fair that
presents the latest products and trends
for the home, giving and decorating.
Frankfurt, Germany
19-23: SIM 2012.
27-31: Mercomóveis 2012.
International Fair of Furniture, Equipment and Accessories
Bucharest, Romania
Furniture exhibition
Chapeco, SC. Brazil
22-26: MOW 2012.
Furniture exhibition
Grande Vitoria, ES. Brazil
Coventional furnishings including the
Polsterforum (upholstery for the market
Bad Salzuflen, Germany
30-2: Internationale Holzmesse 2012.
25-28: Wood Processing/Furniture Industry 2012.
28-31: Móvel Show 2012.
International trade fair for forestry &
sawmill industry, joinery, carpentry,
wood processing and for the supplying
industry & trade
Klagenfurt, Austria
30-2: Perfect Home and Interior Fair 2012.
Furniture, Mattresses, Decorative and
upholstery fabrics, Tiles, Bathroom and
kitchen mountings, bathtubs, showers, Doors, windows, Flooring, carpets,
lining, Lighting equipment, Decorative
articles, Glass and porcelain, Street
furniture and garden equipm
Warsaw, Poland.
International Woodworking Machines,
Equipment, Technologies and Tools for
Forestry, and Wood Processing Exhibition.
Kiev, Ukraine.
4-6: MTC Global Woodmart
Kuala Lumpur Convention Center
Kuala Lumpur, Malaysia
Ekamant, adalah perusahaan
International dengan kantor pusat di
Swedia, yang telah berpengalaman
selama 80 tahun.
kunjungi website:
Ekamant Indonesia memiliki
pengalaman di bidang coated abrasive
sejak tahun 1990 dengan jaringan
distribusi di seluruh Indonesia ( Jakarta,
Tangerang, Bandung, Surabaya,
Semarang, Jepara, Cirebon, Medan,
Bali, Makassar )
kunjungi website :
After Sales
After sales service terjamin ( Premium
After Sales Service )
Kunjungan business executive yang rutin
Garansi technical support dan problem
Produk Lengkap
Memiliki produk yang lengkap, sehingga
bisa memenuhi kebutuhan customer, baik
dari segi pertimbangan kualitas maupun
Kami memiliki alternatif 2 – 3 pilihan
produk untuk setiap aplikasi sehingga end
user bisa menentukan produk yang paling
tepat sesuai dengan kebutuhannya
Garansi penukaran produk apabila ada
complain mengenai sambungan maupun
material yang cacat
Extra benefit
Extra benefit berupa Inhouse Training
sesuai permintaan customer dan majalah
edukasi “ Woodmag “ per 3 bulan
Harga Kompetitif
Ekamant Indonesia berupaya untuk bisa
memberikan nilai tambah terbaik agar
tujuan customer bisa tercapai dari segi
kualitas dan efisiensi dengan harga yang
sangat kompetitif

Similar documents