1409 Monthly Noise jt2

Resmarket, Inc. – September 2014 HMNA Monthly Recap – September 2014 Print Publications Motocross Action Magazine – October 2014 • ADVERTISEMENT: Moose Racing – 2015 Sahara Racewear – Pg. 22-­‐23 Full-­‐spread Moose ad featuring Factory Husqvarna racer Mike Brown. • The Sun Never Sets On Husqvarna – Pg. 70-­‐78 Seven-­‐page story on MXA’s experience at the 2015 Husqvarna World Launch. More feature than bike test, this story tells of Daryl Ecklund’s experience riding 12 bikes in one day, eating reindeer and wishing he could replace the Dunlop MX32 front tire with a Pirelli (due to the sandy conditions). • Dream Jobs: Living What You Love – Pg. 84 Charles Jirsa, Husqvarna’s National Technical Specialist, is one of three individuals featured in this month’s “Dream Jobs.” • We Ride Dick’s Racing’s Husqvarna TC 250 – Pg. 148-­‐152 Five-­‐page in-­‐depth test on Chuck Sun’s 250 two-­‐stroke, detailing up front that the TC 250’s airbox is “completely sealed off” in stock trim, so the goal of the Dick’s Racing build was to “transform the suspension and asphyxiated engine on a budget of $1500.” With mods based on an Intelajet system and suspension revalve, Dick Wilk created “a plush bike that hit harder than Mike Tyson in his heyday.” Transworld Motocross – October 2014 • ADVERTISEMENT: Husqvarna – Continuing A Tradition Of Victory – Pg. 21 Full-­‐page Husqvarna FC 350 ad. • ADVERTISEMENT: Bel-­‐Ray – A New Chapter In Our Story – Pg. 35 Full-­‐page Bel-­‐Ray ad featuring Husky action photo and showcasing their technical partnership with Husqvarna. • ADVERTISEMENT: Moose Racing – 2015 Sahara Racewear – Pg. 52-­‐53 Full-­‐spread Moose ad featuring Factory Husqvarna racer Mike Brown. • Swedish Pride: Touring Sweden and Riding Dirt Bikes with Husqvarna – Pg. 76-­‐82 Six pages dedicated to this feature on a Swedish getaway. Editor Brendan Lutes briefly names the FC 350 his favorite bike, and focuses the rest of the feature on the trip, the museum and his visit to the Uddevalla Grand Prix. Dirt Bike Magazine – May 2014 • ADVERTISEMENT: Moose Racing – 2015 Sahara Racewear – Pg. 2-­‐3 Full-­‐spread Moose ad featuring Factory Husqvarna racer Mike Brown. • Roost: Husky On The Scene – Pg. 15 Rockstar Husqvarna’s Jason Anderson gets a mention in the “News” section. • Extreme Enduro: Red Bull Romaniacs – Pg. 94 Story features a large photo of defending champ, Husqvarna’s Graham Jarvis. 1 Resmarket, Inc. – September 2014 Dirt Rider Magazine – November 2014 • ADVERTISEMENT: Kenda – Designed For Your Journey – Pg. 51 Full-­‐page Kenda ad starring Airgroup Husqvarna’s Nick Fahringer aboard his TE 300. • Long Haul Wrap-­‐Up: 2014 Husqvarna TC 85 – Pg. 90 An overall positive review of the little two-­‐stroke, praising the stable handling and strong motor, but noting that the kickstarter fell off and that the clutch, when cold, doesn’t disengage, causing riders to stall. “The Husqvarna has great durability that is far and away better than other minis that were designed several years ago. Whereas [Dirt Rider’s 85cc test riders] used to have to weld and gusset the frame on their Japanese race bikes, the modern Husqvarna showed no signs of fatigue or breakage… This bike is definitely built tough for today’s breed of ultra-­fast kids.” Racer X Illustrated – November 2014 • ADVERTISEMENT: Bel-­‐Ray – The Beginning Of A New Story – Pg. 12-­‐13 Page-­‐and-­‐a-­‐half Bel-­‐Ray ad featuring Husqvarna FC 250 action photo. View all print articles at www.husqvarna-­motorcyclesna.com/press.php Online Features Motocross Action – MXA’s 85cc Shootout – HUSKY IS THE WINNER! http://motocrossactionmag.com/bike-­‐tests/mxas-­‐2014-­‐85cc-­‐two-­‐stroke-­‐shootout-­‐husqvarna-­‐tc85-­‐vs-­‐
kawasaki-­‐kx85-­‐vs-­‐ktm-­‐85sx-­‐vs-­‐yamaha-­‐yz85 Motocross shootout between Husqvarna, Kawasaki, KTM and Yamaha. Motocross Action – The Most Important Motocross Bikes of All-­‐Time http://motocrossactionmag.com/more-­‐stuff/vintage-­‐mx-­‐bikes/when-­‐giants-­‐roamed-­‐the-­‐earth-­‐the-­‐
three-­‐most-­‐important-­‐motocross-­‐bikes-­‐ever-­‐made Article honoring Swedish-­‐made 500cc four-­‐strokes as the first “true works bikes.” Innovation Offroad – Russell Bobbitt’s Factory Husqvarna FC 350 http://www.innovationoffroad.com/2014/09/russell-­‐bobbitts-­‐factory-­‐husqvarna-­‐fc-­‐350/ Photo gallery and detailed interview with mechanic Dave “Hollywood” Cripe. Dirt Rider – First Impression: 2015 Husqvarna FC 250 http://www.dirtrider.com/features/first-­‐impression-­‐2015-­‐husqvarna-­‐fc250/ First impression of the FC 250, noting that they are happy with the new 4CS fork. Trail Rider Magazine – 2015 Husqvarna TE 300 http://trailrider.com/magazine/?p=629 Editor takes on the Red Bull Romaniacs on a TE 300. 2 Resmarket, Inc. – September 2014 Trail Rider Magazine – Airgroup Radiant Racing Husqvarna TE 250 http://trailrider.com/magazine/?p=752 Quick look at the TE 250 of Airgroup Husky riders Nick Fahringer and Ryder Lafferty. Innovation Offroad – Andrew DeLong’s Factory Husqvarna FC 350 http://www.innovationoffroad.com/2014/09/andrew-­‐delongs-­‐factory-­‐husqvarna-­‐fc-­‐350/ Detailed look at Andrew DeLong’s race bike with mechanic Joey Maurer. Four Wheeler – Husqvarna FE 501 – Dirt Sports Alternatives http://www.fourwheeler.com/vehicle-­‐reviews/1407-­‐husqvarna-­‐fe-­‐501-­‐dirt-­‐sports-­‐alternatives/ The truck guys give the FE 501 a whirl as part of their “alternatives” test features. Dirt Bike Magazine – Husky’s 17th National Enduro Title, First Since 1986 http://dirtbikemagazine.com/news/huskys-­‐17th-­‐national-­‐enduro-­‐title-­‐first-­‐since-­‐1986 Celebratory feature of Andrew DeLong’s 2014 National Enduro Championship! Dirt Rider Magazine – Dropping in on: Russell Bobbitt http://www.dirtrider.com/features/dropping-­‐in-­‐on-­‐russell-­‐bobbitt/ Brief interview with Factory Husqvarna’s Russell Bobbitt. Cycle News (Digital issue 35) – Captured: DeLong Closes In http://cyclenews.uberflip.com/i/374548 Full-­‐spread of Andrew DeLong racing in the Little Brown Jug Enduro. (Pg 12) Cycle News (Digital issue 35) – ADVERTISEMENT: Kenda – Designed for Your Journey http://cyclenews.uberflip.com/i/374548 One-­‐page Kenda ad featuring Airgroup Husqvarna’s Nick Fahringer. (Pg 85) Cycle News (Digital issue 37) – Captured: DeLong Time http://cyclenews.uberflip.com/i/381430 Andrew DeLong wheelies his way to the National Enduro Championship. (Pg 8-­‐9) Cycle News (Digital issue 37) – ADVERTISEMENT: FMF – DeLong Earns His Stripes http://cyclenews.uberflip.com/i/381430 Andrew DeLong wheelies his way to the National Enduro Championship. (Pg 10-­‐11) Cycle News (Digital issue 37) – DeLong’s The One! http://cyclenews.uberflip.com/i/381430 Andrew DeLong is crowned National Enduro Champion at season finale! (Pg 84-­‐85) Cycle News (Digital issue 38) – In The Wind: Testing Season In Full Swing http://cyclenews.uberflip.com/i/385219 Photo of Zach Osborne testing his new Husqvarna FC 250 (Pg 23) 3 Resmarket, Inc. – September 2014 Video Features Motocross Action – MXA’s First Ride on the 2015 Husky FC 450 http://motocrossactionmag.com/news/mxas-­‐first-­‐ride-­‐on-­‐the-­‐
2015-­‐husky-­‐fc450 Overview and action clips of the new FC 450 shredding US soil for the first time (with MXA editors). Motocross Action – Never Shut Off, Never Surrender: The 125 Sound http://motocrossactionmag.com/motocross-­‐actions-­‐
videos/what-­‐sound-­‐does-­‐a-­‐husky-­‐tc125-­‐make-­‐in-­‐the-­‐swedish-­‐
woods Another video special from the Sweden World Launch – this one full of the sounds of a wrung-­‐out TC 125! Dirt Bike Magazine – Husqvarna FC 450 http://dirtbikemagazine.com/home-­‐features/7292 Overview of the team’s first impression of the FC 450 as ridden on home terrain. Social Media Facebook Fan Page “Husqvarna Motorcycles USA” Total Likes – 52,812 New Likes – 3,215 (September 2014) Total Reach Daily Average* – 8,841 (September 2014) Instagram @HusqvarnaNA New Followers – 3,166 (September 2014) Total Followers – 20,035 *The number of people who saw any activity from your page including posts, posts by other people, page likes, post likes, comments, mentions, check-­‐ins and shares. 4