the honda classic

THE HONDA CLASSIC
On behalf of Children’s Healthcare Charity and the Nicklaus Children’s Health Care
Foundation, we are proud to present The Honda Classic, a professional golf tournament
experience unlike any in the world.
The Honda Classic features a diverse field of premier players from the PGA TOUR and
around the world, with the mission to provide a first-class experience for our competitors,
corporate partners and the thousands of patrons who attend each year in support of our
charitable initiatives.
Since our move to PGA National Resort & Spa’s Champion Course in 2007, this event has
grown exponentially in both size and stature for players and fans alike. It is a venue steeped
in history and tradition, providing the players a fair but demanding test – including the
infamous ‘Bear Trap,’ three of the most challenging holes on the PGA TOUR each year –
while at the same time offering the spectators a front row seat to all the excitement, both
on and off the course.
The following pages is a customized presentation detailing all the elements and benefits to
your relationship with the 2015 Honda Classic. We have no doubt our team will deliver a
fabulous experience for you at PGA National Resort & Spa.
Thank you for this opportunity to partner with you.
CLASSIC FACTS & DEMOGRAPHICS
Title Sponsor
American Honda Motor Co., Inc.
(Longest active title sponsorship on the PGA TOUR)
Host Organization & Charitable Partners
Children’s Healthcare Charity (Host), Nicklaus Children’s Health Care Foundation (Primary
Beneficiary), plus 136 additional South Florida charities
$2.55 million was contributed to charitable organizations as a direct result of the 2014 Honda
Classic, surpassing the $26 Million mark since the tournament’s inception
Venue
PGA National Resort & Spa – Champion Course
Host Site: 83’ Ryder Cup, ’87 PGA Championship, ’82-’00 Senior PGA Championship
National Television Broadcast – 38.5 hours of coverage
Golf Channel
NBC
Golf Channel
Thurs & Fri, 2 – 6 pm (live), 6:30 – 10:30 pm (re-broadcast)
Sat & Sun, 3 – 6 pm (live)
Sat & Sun, 1 – 3 pm (live), 3 – 5 pm (live Bear Trap Spotlight Coverage)
2014 Champion
Russell Henley (Daniel Island, SC) 64-68-68-72 – 272
Purse
$6,100,000 (Winner’s Share - $1,098,000)
HOSPITALITY LOCATIONS
17th HOLE
THE BEAR TRAP
16th Hole
11th Tee
17th Hole
10th Hole
SKYSUITES AT 17
Skysuite @ The Bear Trap on 17 – 360 ft²
Overlooking the signature 17th hole with a view deck on top of the 18th tee, guests
enjoy perfect sightlines to the most intimidating par 3 on the course from a private, yet
open air setting.
• Use of a private, 10’x42’ 17th green Skysuite, Thurs – Sun
o Unlimited food and beverage service is included
• Thirty-eight (38) Skysuite credentials per day, Thurs – Sun (including host credentials)
• Twenty (20) Tournament Grounds credentials per day, Tues – Sun
• Thirty-six (36) preferred parking passes per day, Tues – Sun
• Two (2) Clubhouse valet parking passes per day, Tues – Sun
• Complimentary Official Tournament Programs and Pairings Guides delivered to the Skysuite
• Corporate signage at Skysuite entrance plus appropriate landscaping
• Corporate listing in the Official Tournament Program
HOSPITALITY LOCATIONS
14th HOLE
THE BEAR’S DEN @ 14 GREEN
15th Tee
14th Hole
THE BEAR’S DEN @ 14
The Bear’s Den @ 14
New for 2015,The Bear’s Den is your sanctuary at the picturesque 14th green. Newly
redesigned by the Golden Bear himself, this is the last hole before the start of the
treacherous Bear Trap. Your personal ‘Den’ is a combination of 400+ sqft of private
hospitality adjacent to a shared platform where you can catch the action at both the
14th green and the exciting 15th tee – the opening hole of the infamous Bear Trap.
• Fourteen (14) Venue access / Private Bear’s Den credentials per day, Thurs – Sun
o Unlimited Food & beverage service included
• Twenty (20) Tournament Grounds credentials per day, Tues – Sun
• Fourteen (14) PGA National Park parking passes per day (with drop off/pick up access at the
15th Tee admissions entrance, Thurs – Sun
• Four (4) Preferred Parking passes per day, Tues – Sun
• Complimentary Official Tournament Programs and Pairings Guides delivered to your Cabana
• Corporate signage at the Cabana entrance plus appropriate landscaping
• Corporate listing in the Official Tournament Program
TOURNAMENT PRO-AMS
Saturday Silver Pro-Am
Saturday of tournament week, tee it up with a PGA TOUR professional at
acclaimed Old Palm Golf Club – Ray Floyd’s signature course right around the
corner from PGA National.The first-class atmosphere and format provides an
unparalleled experience – prime for relationship building with a combination of
golf and hospitality at the height of The Honda Classic.
Silver Pro-Am Schedule
Saturday, February 28:
6:00 am – Registration
6:30 am – Pairings Breakfast
8:00 am – Shotgun Start
1:00 pm – Awards Luncheon
2:00 pm – Shuttle to The Honda Classic
• Four (4) amateur playing spots in The Honda Classic Saturday Pro-Am
• Four (4) premium gift packages
• Four (4) invitations (each admits 2) for Pairings Breakfast & Awards Luncheon
• Eight (8) LivingSocial Club credentials per day, Saturday & Sunday
• Four (4) preferred parking passes per day, Saturday & Sunday
• Corporate listing in Official Tournament Program
ADVERTISING/MEDIA
Pairings Guide Advertising
With a Classic Week circulation of 79,000, the Official Tournament Pairings Guide
is a valuable enhancement tool for all sponsors. In a handy pocket format, fans
utilize the guide to reference tournament, course, and player information.
• One (1) full panel, four-color ad in the Official Pairings Guide
• Four (4) Bear Trap credentials per day, Thurs – Sun
• Ten (10) Tournament Grounds credentials, Tues – Sun
• Four (4) preferred parking passes per day, Tues – Sun
EXPOSITIONS
Fan Expo Tent @ Main Entrance/Practice Range
Exhibit space in the Fan Expo area at The Honda Classic provides ‘sticking power’ to
promote your products and services to consumers of an affluent demographic base.
Strategically located near the main entrance, practice range, and first tee, your
corporate message is sure to reach a captive audience of nearly 195,000 patrons.
• One (1) Expo Tent, floored and carpeted with skirted table & chairs, Thurs – Sun
• Four (4) Bear Trap credentials per day, Thurs – Sun
• Four (4) Vendor credentials, includes tournament grounds access the entire week
• Ten (10) Tournament Grounds credentials, Tues – Sun
• One (1) Vendor parking pass per day, Tues – Sun
• Four (4) preferred parking passes per day, Tues – Sun
• Corporate listing in the Official Tournament Program
CONTACT INFORMATION
CLAYTON IDLE
Director, Corporate Partnerships
3300 PGA Boulevard, Suite #800
Palm Beach Gardens, FL 33410
(P): 561.799.4606
(C): 561.601.9177
[email protected]