Top Benefits of Adopting a Mobile and Cloud

Retail Transformation for CIOs:
Top benefits of Mobile-Enabled and
Cloud-Ready Store Solution
Interview with Decathlon India’s Head of IT
19th November, 2015
© 2015 Openbravo Inc. All Rights Reserved.
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Today’s Presenters
Joy Deep Tiwary
Marco de Vries
Head of IT
@ Decathlon Sports India
Chief Executive Officer
@ Openbravo
© 2015 Openbravo Inc. All Rights Reserved.
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Today’s agenda
! 
! 
! 
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Mobile and cloud-ready store solutions
Presentation of Decathlon Sports India
Interview with Decathlon India’s Head of IT
Q&A
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Golden Age of Brick-and-Mortar Retailing?
Focus remains on
the physical stores
since investments in
brick-and-mortar
retailing make sound
financial sense.
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Improved Customer Experience per Square Inch
Credit: Brandpipe
The key for the new retail paradigm shift
is building omnichannel experiences
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Digital Transformation for Omnichannel Innovation
Mobile POS is the top
store level hardwarespending priority
among retailers
This is directly related to
the need for retailers to
adopt omnichannel
strategies for
competitiveness
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
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Digital Transformation for Omnichannel Innovation
Same survey shows a
big trend in cloud
adoption for retail
Retailers need flexible,
cost-effective store
solutions to be able to
respond more rapidly
and effectively to
continuous industry
challenges
Source: Innovative Retail Technologies; Retail Tech Spending 2016: The Digitization of the Physical Domain
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Main Challenges
! 1 Market push to create seamless shopping
experiences
! 2 Need to maintain expensive legacy
systems together with the complexity of
systems integration
! 3 Difficulty to optimize hardware and
software costs in the store
! 4 Leveraging earlier investments for current
hardware when adopting a new solution
To succeed retailers need a clear vision and
determination to become a truly Omnichannel business
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Benefits of a Mobile-enabled and Cloud-ready Solution
!  Leverage cloud
Full web solution with strong offline
transaction capabilities
!  Save time dramatically
Update your terminals in real time with
products, prices and promotions
!  Leverage prior IT investments
Use existing hardware and integrate easily
with corporate systems
!  Enhance customer service
A mobile POS for assisted sale and inventory
visibility everywhere in the store
!  Improve information integrity
Supply store associates with the right
information when needed
© 2015 Openbravo Inc. All Rights Reserved.
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Introduction Decathlon Sports India
The Decathlon & Openbravo Story in India
© 2015 Openbravo Inc. All Rights Reserved.
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SUMMARY
!  DECATHLON
!  OUR COMMON STORY
!  HOW WE USE OPENBRAVO
!  OUR MAIN PROJECT - WEBPOS
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DECATHLON
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DECATHLON
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OUR COMMON STORY
1000+ Stores
40 Stores
(2015)
1 Store
(2011)
10 Stores
(2013)
20 Stores
(2014)
RETAIL
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RETAIL
SUPPLY
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HOW WE USE OPENBRAVO
!  Enterprise Edition with Openbravo
support from Spain
!  Openbravo onsite presence every 6
months for main projects & training
!  Developers training taken from the
Web Platform
!  Collaboration with 2 Official
Openbravo Partners (Promantia,
Excelloid)
!  More & more contacts with
Openbravo teams to work in
common on the roadmap (always
do the best to satisfy their
customers)
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OUR MAIN PROJECT - WEBPOS
!  Live Sales & Price synchronization
!  Mobility for our Customers & Teams
!  Easier support and smoother updates
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OUR MAIN EXPECATION
!  Always introduce more
innovations to be a step
ahead in the market
!  Enable more mobility for our
Customers & Teams
!  Think even more about
managing a “huge” business
in the process definition
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Interview Question 1
What are the main challenges Decathlon
was facing in your store operations that
made you decide to adopt a new system?
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Interview Question 2
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How has
Openbravo
helped you to
successfully
roll out stores
in India?
2020
Interview Question 3
What are the keys
for delivering an
excellent customer
experience in the
Decathlon stores?
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Interview
Question 4
How do you expect Openbravo to
continue to help you in the future
to deliver on Decathlon’s growth
plans?
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Interview
Question 5
What does
the retail
landscape
in India look
like for
2016?
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Key Takeaways
!  Assess your store processes to identify ways to
leverage mobility in your stores for a superior
shopping experience
!  Analyze your infrastructure and maintenance costs in
the store to determine if it makes sense to move to
the cloud
!  Judge the (lack of) speed with which you can add
new terminals to effectively manage peak demand
and its potential impact on same-store sales
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Thank you very much for your attention
Web:
www.openbravo.com/contact
Email:
[email protected]
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