new aerate 08 - Redken Professional

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september 2009
promotions
NEW
AERATE
08
THE ultimate INNOVATION IN VOLUME
plus MORE NEW products:
REAL CONTROL MINERAL ELIXIR
REDKEN FOR MEN HIGH RISE HARD WAX
GET INSPIRED. BE PART OF IT.
redken.com
NEW AERATE 08
BODIFYING CREAM-MOUSSE
THE ULTIMATE INNOVATION IN VOLUME
Give hair fabulous body with fashionable attitude. Patented styler fuses the
volumizing benefits of a mousse and the conditioning properties of a cream to
create something entirely new: a revolutionary aerated texture for extreme
volume-boosting power. Blow-dry in for style with substance.
THE LIGHTNESS OF A MOUSSE
Revolutionary aerated cream adds featherweight body
THE MOISTURIZING PROPERTIES OF A CREAM
Conditioning agents for silky softness and manageability
THE VOLUMIZING BENEFITS OF CELLULOSE
Plumps hair giving it body and texture
NEW ON 5TH
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SALON OFFER
“I love to use Aerate 08
when I’m looking for
PURCHASE
5 NEW Aerate 08 2.3 oz. net wt.
RECEIVE FREE
A 1 NEW Aerate 08 2.3 oz. net wt. for stylist use
B 1 Semi-Permanent Glorifier (5.5" W x 5.5" L x 9.25" H) (product not included)
C 1 Stylist Technique Guide
D 12 Client Brochures
E 1 Poster
weightless volume in an
updo. It’s really unique —
a cross between a cream
and a mousse — so it
won’t deflate today’s
fuller looks.”
OPEN STOCK
– Giovanni Giuntoli
Redken Artist
ProductSize
Aerate 08
2.3 oz. net wt.
Visit RedkenEducationOnDemand.com to watch a FREE
product knowledge video featuring NEW Aerate 08!
cover Model's Hair color:
Base: 1 ½ oz. 5N Color Fusion + ½ oz. 6MV Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer
Highlight: 2 scoops Up To 7 De-dusted Lightener + 2 oz. 20 volume Pro-oxide Cream Developer Glaze: 1 ½ oz. 07GB
Butterscotch Shades EQ + ½ oz. 08MV Cedar Shades EQ + 2 oz. Shades EQ Processing Solution
September 2009 Promotions 3
FPO
Runway Collage
FROM THE RUNWAY
TO YOUR SALON
Fall/Winter 2009 was a season packed with amazing and inspiring hairstyles dreamed
up by Redken Creative Consultant Guido. And while there were many different looks, a
clear theme did emerge.
“This season, it’s all about the ‘do’… hairstyles that have a strong presence, that push
the boundaries,” explains Guido. “These kinds of looks are dependent on the use —
and in many cases the overuse — of hair products.”
With Redken Styling, it’s easy to give your clients amazing runway–ready hairstyles.
To get you inspired, we’re holding the Runway Reinvention Contest to challenge you
to create a wearable version of one of the season’s most stunning looks — everything
you need to enter is included in your Fashion Week kit!
NEW ON 5TH
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E ON CONTEST
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FOR REINVENTION
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SALON OFFER
PURCHASE
12 Redken Styling products*
RECEIVE FREE
A 1 Fall/Winter 2009 Front Row DVD
B 1 NEW Rootful 06 8.5 oz. (Stylist Use Only) with Stylist Tips Hangtag
C 1 NEW Layer Lift 07 5.7 oz. (Stylist Use Only) with Stylist Tips Hangtag
D 1 Runway Reinvention Contest Kit including:
E 1 Runway Report Trend Booklet
F 1 Contest Brochure
G 6 Contest Entry Forms
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BIZTIPS
• Play the Fall/Winter 2009 Front Row
DVD in your waiting area to get clients
inspired and let them know Redken is
the runway hair authority.
• Use the FREE Rootful 06 and
Layer Lift 07 included in your kit to
give clients the latest runway-inspired
looks. Make sure to let them know what
products you’re using to encourage
retail purchase!
• Encourage your staff to enter the
Runway Reinvention Contest (details
on the next page) for a chance to win!
Have a dedicated night for stylists to
create their looks, take photos and post
them in the salon for clients to see.
*Excluding Aerate 08
**Exact price depends on products purchased
September 2009 Promotions 5
American salon and redken
bring you the 2009
runway reinvention contest
WIN THE CHANCE TO TAKE PART IN AN
AMERICAN SALON PHOTO SHOOT
It’s time to get inspired! This exciting contest lets you showcase your skills while competing to win great prizes.
To enter, create a wearable, client-friendly version of the Fall/Winter 2009 runway hairstyle pictured on the next page.
We want to see YOUR interpretation of this look, so feel free to modify it, tone it down and give it your own unique
spin to create a look that your clients will love. You could win one of six amazing prizes!
1 GRAND PRIZE WINNER WILL RECEIVE*
• Chance to take part in an American Salon photo shoot — a oneof-a-kind opportunity to learn from seasoned editorial stylists
and have your work featured in a national magazine
• Winning look will be featured on Redken.com, AmericanSalon.com
and in Redken’s monthly deal sheet, New On 5th
• Round-trip airfare and hotel accommodations for two people for
7 days/6 nights in New York City
• 1 free ticket to “Session Skills + Photo with Noah Hatton” class
at the Redken Exchange
• $1,000 spending money
5 RUNNERS-UP WILL RECEIVE**
• Round-trip airfare and hotel accommodations for one person for 4
days/3 nights in New York City**
• 1 free ticket to “Session Skills + Photo with Noah Hatton” class
at the Redken Exchange
• $500 spending money
your work could appear in the
pages of american salon!
*Must be available January 31 - February 6, 2010
NEW ON 5TH
**Must be available January 31 - February 3, 2010
Visit Redken.com/RunwayReinvention for official rules.
use this look as inspiration!
how to enter
Visit Redken.com/RunwayReinvention to complete the online entry
form or use the mail-in form included in your Runway Reinvention
Contest Kit. You’ll need to provide your contact information and
complete these easy steps:
Entries will be judged on the
following criteria:
• Overall end result
• How well the look interpreted the Fall/Winter 2009 trend
Step 1
• Step-by-step technique
Include three color photographs of the wearable look you’ve created
• Use of product
— we need to see a front view, a side view and a back view. Each
• Write-up about the client you envision wearing this look
picture must be at least 4" x 6" in size.
Step 2
Include a step-by-step technique on how you achieved the look. You
must include at least one Redken Haircare product used to prep hair
and at least two Redken Styling products used to style/finish hair.
You may use only current Redken products to create the look.
Timing:
• Contest runs: September 1 – October 31, 2009
Be sure to check the brochure in your Runway Reinvention
Contest Kit for all the contest details, plus helpful tips!
Step 3
Tell us in 150 words or less about the client you envision wearing this
look. Why would she love it? How would it match her personality/
fashion style?
September 2009 Promotions 7
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NEW
STRAIGHT
COLLECTION
FOR FINE, MEDIUM & COARSE HAIR
Customized for fine, medium and coarse hair types, NEW Sheer Straight 06, Align 12 and NEW Power Tame 16
give you the ultimate straightening solutions. Don’t miss out on this valuable launch offer — we’ve included bonus
products for stylist use, plus merchandising materials to help boost retail sales.
SALON OFFER
PURCHASE
9 Straight Collection products (mix and match)
SUGGESTED PRODUCT MIX:
3 NEW Sheer Straight 06 3.4 oz.
3 Align 12 5 oz.
3 NEW Power Tame 16 5 oz.
RECEIVE FREE
A 1 NEW Sheer Straight 06 3.4 oz. (Stylist Use Only)
B 1 NEW Power Tame 16 5 oz. (Stylist Use Only)
C 4 NEW Sheer Straight 06 1 oz. for client sampling
D 4 NEW Power Tame 16 1 oz. for client sampling
E 1 Straight Collection Technique Guide
F 2 Double Sided Posters (18" x 24")
G 1 Shelf Display (holds all 9 retail products)
H 3 Double-Handled Mirrors—FREE stylist gift, valued at $10 each!
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NEW
COLOR
CAMO
5-10 MIN. CUSTOM GRAY CAMOUFLAGE
Discover the fastest men’s professional haircolor with the most benefits. Reformulated with advanced technology,
New Color Camo 5-10 min. custom gray camouflage blends the same amount of gray in 5 minutes that it used
to in 10 minutes, or you can process for 10 minutes to increase the amount of coverage. We’ve made it easy to get
started — just check out the Color Camo Technique Guide in your kit to learn three easy color techniques for your
male clients. Don’t miss out on this exclusive launch offer.
SALON OFFER*
PURCHASE
12 shades of NEW Color Camo 2 oz.
RECEIVE FREE
A 1 Color Camo Swatch Box— $14 value!
B 1 Color Camo Service Poster
C 1 Color Camo Technique Guide
D 1 Color Camo Consumer Image Book
E 4 Mirror Clings
*while supplies last
WHAT’S NEW
AND improved?
• Customized coverage options
• Processes in 5 or 10 minutes
• Tonality is cooler
• Formula is thicker in viscosity and opaque in color
• Now used with 10 volume Pro-oxide Cream Developer
• New shades cannot be mixed with old shades
NEW REAL CONTROL
MINERAL ELIXIR
dazzling smoothing oil
POLISHED PERFECTION FOR HIGH-MAINTENANCE HAIR
Replenish and restore dense, dry, sensitized hair with dazzling shine. Ultra–
smoothing mist delivers shea butter and ceramide to lock in moisture, help block
humidity, smooth split ends, and provide intense frizz–fighting power. Hair is
smooth and glistening with lustrous shine.
CARE ADJUST COMPLEX*
moisture
repair
control
CATIONIC CONDITIONERS = MOISTURE & NOURISHMENT
PROTEIN/CERAMIDE = INTERNAL STRENGTH & REPAIR
SHEA BUTTER = SMOOTHING FRIZZ CONTROL
EXCLUSIVE INTERBOND CONDITIONING SYSTEM
*when used as a regimen
Model's Haircolor:
Natural Level: 3, Base Formula: 1 oz. 5Gg Color Fusion + 1 oz. 5N Color Fusion + 2 oz. 20
volume Pro-oxide Cream Developer Highlight Formula: Up to 7 + 20 volume Pro-oxide Cream
Developer Glaze Formula: 1 oz. 08N Mojave Shades EQ + 1 oz. 09GB Butter Cream Shades EQ
+ 2 oz. Shades EQ Processing Solution
NEW ON 5TH
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SALON OFFER
CUSTOMIZE LEVELS FOR CLIENTS’ NEEDS
PURCHASE
5 NEW Real Control Mineral Elixir 4.4 oz.
RECEIVE FREE
A 1 NEW Real Control Mineral Elixir 4.4 oz. (Stylist Use Only)
B 1 Bilingual Shelf Talker with Tear-Off Tips
C 1 Bilingual Stylist Brochure
Maximum Level
of Moisture
Maximum Level
of Repair
Intense Renewal
Mineral Elixir
Thermal Resist
Balanced Levels of Moisture,
Repair and Control
Shampoo, Conditioner, Overnight Treat,
Redken Chemistry Shot Phase
OPEN STOCK
ProductSize
Maximum Level of Control
Crema Care
NEW Mineral Elixir 4.4 oz. Shampoo
10.1 oz.
Conditioner
8.5 oz.
Intense Renewal
8.5 oz.
Crema Care
8.5 oz.
Thermal Resist
5 oz.
Overnight Treat
3.4 oz.
PROMOTE REAL CONTROL
IN YOUR SALON!
Visit Redken.com to download a FREE easel card
featuring Real Control’s latest editorial credits.
Display it next to Real Control products to encourage
retail purchase!*
*The easel card will be available for download in September.
THE REAL CONTROL COLLECTION:
NEW Mineral Elixir dazzling smoothing oil locks in moisture and helps
block humidity for frizz–free smoothness with dazzling shine.
Shampoo gently cleanses, nourishes and repairs for a controlled,
shiny finish.
Conditioner moisturizes, repairs and detangles for smoothness,
manageability and shine.
Intense Renewal super moisturizing mask provides intense moisture
and discipline to transform the texture of hair.
Crema Care daily nourishing styling treatment provides superior
discipline, control and manageability to the most hard-to-manage hair.
Thermal Resist inner hair repair instantly detangles, repairs and
conditions heat-damaged hair.
Overnight Treat night recovery renews and repairs dense, dry,
sensitized hair during sleep.
September 2009 Promotions 11
SPECIAL OFFER!
FREE SHADES EQ PROCESSING
SOLUTION WITH PURCHASE
Your salon relies on Shades EQ to create healthy, shiny haircolor. Now, to
help you save on inventory costs and continue to give clients amazing color,
we’re offering a FREE Shades EQ Processing Solution with purchase.
SALON OFFER
PURCHASE
12 Shades EQ shades
RECEIVE FREE
1 Shades EQ Processing Solution liter
fall SALE: 25% OFF LIGHTENERS
It’s a great time to save big on two popular Redken lighteners that are ideal
for on/off scalp applications. Both are 2 component systems that mix with all
volumes of Pro-oxide Cream Developer (10, 20, 30 or 40):
BLONDE DIMENSIONS Dust-Free Conditioning Lightener
Lifts hair up to 6 levels
UP TO 7 De-dusted Lightener
Lifts hair up to 7 levels
PURCHASE (Each at 25% off)
1 Blonde Dimensions Dust-Free Conditioning Lightener 32 oz.
or
1 Up to 7 De-dusted Lightener 32 oz.
Learn new blonding techniques with Symposium All Access: The Best Blondes.
Visit RedkenEducationOnDemand.com and enter DEAL for 50% off at checkout.
Offer expires 10/1/2009.
NEW ON 5TH
LIMITED TIME OFFER! SHAMPOO & CONDITIONER
SPECIAL BONUS SIZES AT AMAZING SAVINGS
Now more than ever, clients want value. These special sizes give them a
chance to purchase bestselling Redken Haircare products at exclusive
savings—they’ll get a full ½ liter of shampoo or conditioner for the same
price as a retail-size bottle!
ProductSize
All Soft Shampoo 16.9 oz.
All Soft Conditioner
16.9 oz.
Color Extend Shampoo
16.9 oz.
Color Extend Conditioner 16.9 oz.
Real Control Shampoo
16.9 oz.
Real Control Conditioner 16.9 oz.
Visit Redken.com to download a shelf talker to help promote these special haircare sizes in your salon!
Follow redken’s FASHION INSIDER
Visit BellaSugar.com this September to read the blog
entries posted by the winner of Redken’s second annual
Fashion Insider contest! One lucky winner will be going
behind the scenes at Spring/Summer 2010 Fashion Week
in New York City and writing about their experience.
Check out the blog entries and experience the amazing
energy and VIP scene at Fashion Week!
About bellasugar.com
This popular beauty blog reaches more than
10.3 million readers every month. Log-on to discover
daily tips and tricks, celebrity beauty news, makeup
and hair tutorials, product reviews and more.
September 2009 Promotions 13
REDKEN EXCHANGE SESSION CALENDAR
To register or for more information, call 1.800.545.8157 or log-on to Redken.com.
NAME OF SESSIONDATEDAYTUITION
COLOR & KNOW WHY SEPTEMBER 14 - 17 MONDAY - THURSDAY $900
CUT & KNOW WHY SEPTEMBER 14 - 17 MONDAY - THURSDAY $900
PUREOLOGY DESIGN SEPTEMBER 21 - 22 MONDAY - TUESDAY $800
DESIGNING BEHIND THE CHAIR SEPTEMBER 21 - 23 MONDAY - WEDNESDAY $900
PUREOLOGY FINISHING SEPTEMBER 23 - 24 WEDNESDAY - THURSDAY $800
DIAGNOSTIC DESIGN SEPTEMBER 28 - 29 MONDAY - TUESDAY $800
EVERYTHING’S INCLUDED SEPTEMBER 28 - 30 MONDAY - WEDNESDAY $950
DON’T SWEAT IT FIX IT OCTOBER 5 - 7 MONDAY - WEDNESDAY $900
PLATFORM ARTISTRY OCTOBER 5 - 7 MONDAY - WEDNESDAY $1250
COLOR & KNOW WHY OCTOBER 12 -15 MONDAY - THURSDAY $900
CUT & KNOW WHY OCTOBER 12 -15 MONDAY - THURSDAY $900
COLORING OUT OF YOUR MIND OCTOBER 19 - 21 MONDAY - WEDNESDAY $900
CUTTING OVER THE TOP OCTOBER 19 - 21 MONDAY - WEDNESDAY $900
EVERYTHING’S INCLUDED 2 OCTOBER 26 - 28 MONDAY - WEDNESDAY $950
EVERYTHING’S INCLUDED OCTOBER 26 - 28 MONDAY - WEDNESDAY $950
EVERYTHING’S INCLUDED 2 NOVEMBER 2 - 4 MONDAY - WEDNESDAY $950
COLOR & KNOW WHY NOVEMBER 9 - 12 MONDAY - THURSDAY $900
CUT & KNOW WHY NOVEMBER 9 - 12 MONDAY - THURSDAY $900
COLOR 911: THE NEXT DIMENSION NOVEMBER 16 - 18 MONDAY - WEDNESDAY
$900
SESSION SKILLS & PHOTO NOVEMBER 16 - 18 MONDAY - WEDNESDAY $1650
CUTTING WITH SAM & CHRIS NOVEMBER 30 - DECEMBER 1 MONDAY - WEDNESDAY $1100
DRESSING THE BRIDENOVEMBER 30 - DECEMBER 2 MONDAY - WEDNESDAY $1100
MIXING IT UP FORMULATIONS DECEMBER 7 - 9 MONDAY - WEDNESDAY $900
full on curlS
Attend Full On Curls with Danny Felstead and Jill Leitz at The
Redken Exchange, November 2 – 3, 2009.
As any stylist knows, all curls are not created equal! This 2-day class
teaches you how to bring out the best in every type of curl, from limp
and fragile to coarse and frizzy. You’ll gain a thorough understanding
of curly hair’s unique characteristics, explore cutting, styling and
finishing techniques that complement different curl types, and learn
what color techniques will help you enhance your client’s curls.
NEW ON 5TH
SESSION SKILLS +
PHOTO
Attend Session Skills + Photo with Noah
Hatton at The Redken Exchange
November 16 - 18, 2009
Find out what it’s like to work behind the scenes
of a fashion shoot! Editorial stylist Noah Hatton
will take you through the how-tos of getting
started in editorial styling and the theory and
workings of a fashion shoot so you can start
to build your own book. On day 3 you’ll use
what you learned at your own photo shoot!
You’ll work directly with a photographer, stylist,
makeup artist and model to create unique looks
for your portfolio and your own promotional use.
FINISH + KNOW WHY
Attend Finish + Know Why with Chris Baran
and Hugo Urias at The Redken Exchange
November 30 - December 2, 2009
Discover how to get maximum results from
your styling tools during this interactive 3-day
program! You’ll learn to analyze hair and face
shape for suitability, choose a sectioning
pattern, how to place your brush or iron to
ensure predictability, and understand which
products will help you achieve the results you’re
looking for. By learning and practicing these
principles of finishing, you’ll be able to create a
flawless finish on every client!
September 2009 Promotions 15