new outplay texture putty

MARCH 2008
PROMOTIONS
NEW OUTPLAY
TEXTURE
PUTTY
PLUS REVAMPED MEN’S STYLING COLLECTION
REDKEN CREATES VOLUME II
NEW HI-FUSION SHADES... GET CREATIVE!
GET INSPIRED. BE PART OF IT.
REDKEN.COM
SEPARATE. CHUNK. SHAPE.
NEW OUTPLAY
TEXTURE PUTTY
MAXIMUM CONTROL
Construct styles with chunky separation, oversized pieces and a matte finish.
Crunch-free formula contains mineral salts for immediate grab and texture with
maximum control.
COVER MODEL'S HAIRCOLOR:
Natural Level: 4
Highlights: Shimmer One 5Na + equal parts 20 Volume Pro-Oxide Cream Developer.
NEW ON 5TH
C
B
A
SALON OFFER
OPEN STOCK
PURCHASE
PRODUCT
SIZE
5 Outplay texture putty 3.4 oz.
Outplay texture putty
3.4 oz.
RECEIVE FREE
A 1 Outplay texture putty 3.4 oz. for stylist station use
B 1 Product glorifier
C 1 Outplay poster
March 2008 Promotions 3
REDKEN FOR MEN STYLING COLLECTION*
SLEEK NEW LOOK...
SERIOUS CONTROL FOR EVERY STYLE
Now it’s easier than ever for you and your male clients to find the perfect styling products! Redken For Men’s styling
collection has been reorganized by product form and level of control to simplify selection. Choose the form of product
you prefer, then choose the amount of control you want. Each product is labeled with clear product descriptors and a
level of control: mild, medium or maximum. Plus, the lineup has sleek new packaging * that matches Redken For Men
haircare for stronger shelf impact.
GEL/CREAM
PASTE/GUM
WAX/POMADE
STAND TOUGH
extreme gel
WORK HARD
molding paste
OUTPLAY
texture putty
GRIP TIGHT
holding gel
DISRUPT
fiber gum
MANEUVER
working wax
SPRAY
maximum
control
medium
control
mild
control
GET GROOMED
finishing cream
POLISH UP
pomade
HOLD STILL
firm styling spray
SALON OFFER
PURCHASE
RECEIVE FREE
Any 12 Redken For Men Styling products**
A 1 NEW Grip Tight 1/2 liter
B 1 Styling shelf talker
CHOOSE FROM
PRODUCT
SIZE
Grip Tight holding gel
5 oz.
Get Groomed finishing cream
5 oz.
Polish Up pomade
3.4 oz.
Maneuver working wax
3.4 oz.
Stand Tough extreme gel
5 oz.
Work Hard molding paste
3.4 oz.
Hold Still firm styling spray
7.4 oz.
Disrupt fiber gum
4.6 oz.
C 36 Styling packettes
A
B
C
NEW STYLIST STATION ½ LITER SIZE
OF GRIP TIGHT!
A convenient, professional size of Grip Tight holding gel is now available! Keep this men’s
grooming favorite at your stations to use on clients — and encourage retail sales!
*Redken For Men new packaging will be phased-in. * * Excluding NEW Outplay
NEW REDKEN CREATES
CUT AND COLOR TECHNIQUES: VOLUME 2
THE INSPIRATION:
Classic shapes reinvented. Diversity through color placement. Styles with
hidden potential. Redken Creates volume 2 combines creativity, innovation and
modernity for a collection of 12 visionary cut and color techniques. Versatility
and customization are at the heart of the collection. By combining contrasting
elements, core structures morph to create different looks. Long and short...
softness and strength... curly and straight... glamorous and edgy... The
contradictions merge seamlessly to create high fashion, highly-wearable styles.
NEW ON 5TH
“ WITH THIS BOOK, YOU’LL BE ABLE TO EVOLVE
OUR IDEAS AND INSPIRATION AND CREATE YOUR
OWN UNIQUE STYLE!”
– LORI ZABEL, REDKEN ARTIST / REDKEN CERTIFIED HAIRCOLORIST
THE TECHNIQUES:
Each technique also lends itself to adaptation and experimentation. Mix and
match to create something completely new... the possibilities are limited only by
the imagination of the stylist:
• 1 CONVERTIBLE FRINGE
• 3 UNDERCOVER BOB
• 5 TILTED SPHERE
• 2 SHATTERED SURFACE
• 4 URBAN UNDERCUT
• 6 ANGULAR COLLISION
BIRGER LOKENG
TAMMY REYNOLDS
THE ARTISTS:
LORI ZABEL
TIM COWAN
MANA DAVE
ASHLEY GAUNT
March 2008 Promotions 7
3
50% OFF SHAMPOO WITH
CONDITIONER PURCHASE
SAMPLE
Last month we brought you the first step to any successful haircare or
retail business — sampling. This month we continue with step two
to haircare success — retail. After clients have sampled Redken haircare
products with the packettes, they will be ready to make a purchase and this
high-value offer will entice them to do it! This offer will also attract new
and existing clients and build retail sales.
RETAIL
SALON OFFER
CLIENT OFFER
PURCHASE
Save 50% on shampoo 10.1 oz. with the
3 Shampoo and Conditioner Duos
purchase of the conditioner 8.5 oz.
TREAT
(of the same brand) at a discount
CHOOSE FROM
All Soft Duo
Color Extend Duo
Extreme Duo
Smooth Down Duo
Be sure to check out the April issue of New on 5th for Step Three in the Haircare Success process — Treat!
NEW ON 5TH
FREE TRAVEL KIT WITH STYLING PURCHASE
Help clients travel in style while encouraging them to make a retail purchase with this valuable and convenient
gift. Free travel kits include empty bottles that clients can fill with their favorite on-the-go essentials!
SALON OFFER
PURCHASE
Any 12 styling products (mix and match) from the Straight & Smooth
and Definition & Movement collections
CHOOSE FROM
THE STRAIGHT & SMOOTH COLLECTION
PRODUCT
SIZE
Outshine 01
3.4 oz.
Satinwear 02
5 oz.
Straight 05
5 oz.
Align 12
5 oz.
A
THE DEFINITION & MOVEMENT COLLECTION
PRODUCT
SIZE
Water Wax 03
1.7 oz.
Rewind 06
5 oz.
Electric Wax 11
1.7 oz.
Rough Paste 12
2.5 oz.
Hardwear 16
8.5 oz.
NEW Rough Clay 20
1.7 oz.
RECEIVE FREE
A 6 Travel kits, each includes:
3 3 oz. fillable containers with flip-cap top
1 3 oz. fillable container with spray top
2 2 oz. fillable containers with flip-cap top
1 Zip top travel case
B 1 Travel kit glorifier
C 25 Retail client brochures
B
CLIENT OFFER
Free travel kit with the purchase of any 2 Redken Styling products
from the Straight & Smooth and Definition & Movement collections
C
March 2008 Promotions 9
NEW COLOR FUSION
HI-FUSION
2-IN-1 TONAL AMPLIFIER AND HIGHLIGHTER
Personalize color! New Hi-Fusion 2-in-1 Tonal Amplifier and Highlighter offers infinite creative possibilities with 6
new shades: ORANGE, YELLOW, GREEN, BLUE, VIOLET, and CHROME. Mix and match together or with Color
Fusion. Cool or warm... subtle or bold... explore all 10 Hi-Fusion shades to create an endless spectrum of results,
maximize versatility and truly master your artistry.
HI-FUSION NOW INCLUDES 10 SHADES:
CH
NEW HI-FUSION
CHROME
G
NEW HI-FUSION
GREEN
RV
RED/VIOLET
R
RED
B
NEW HI-FUSION
BLUE
RC
RED/COPPER
COLORBOND TECHNOLOGY
HIGH TENACITY DYES = LOCK THE COLOR
CERAMIDE = RESTORES THE STRENGTH
CATIONIC CONDITIONERS = PERFECT THE SHINE
COCONUT OIL = PROTECTS THE VIBRANCY
NEW ON 5TH
V
NEW HI-FUSION
VIOLET
O
NEW HI-FUSION
ORANGE
VR
VIOLET/RED
Y
NEW HI-FUSION
YELLOW
SALON INTRODUCTORY OFFER
PURCHASE
F 1 Hi-Fusion Swatch Card
Any 18 Color Fusion shades
G 1 Hi-Fusion Sticker Sheet
RECEIVE FREE
A 1 Hi-Fusion V Violet 2.1 oz.
1 Hi-Fusion Y Yellow 2.1 oz.
1 Hi-Fusion CH Chrome 2.1 oz.
B 1 20 volume Pro-Oxide Cream
Developer 8 fl. oz.
C 1 Color Gear Detailing Etching Wand
D 1 Color Gear Detailing Freehand Brush
E 1 Color Fusion Shade Chart
E
B
A
G
F
D
C
SAVE 20% ON VECTOR PLUS TEXTURIZERS
PURCHASE
VECTOR PLUS ORIGINAL FORMULA:
24 Vector Plus or Vector Plus Extra Body
• Soft, springy curls
texturizers (mix and match) at 20% off
• Manageable body and volume for beautiful
natural looking styles
• For all hair types up to 50% highlighted
.
• 3 component buffered Alkaline Wave System
VECTOR PLUS EXTRA BODY FORMULA:
• Defined, resilient, uniform curls
• Long-lasting curl formation even after
shampooing and styling
• For all hair types up to 50% highlighted
• 2 component buffered Alkaline Wave System
March 2008 Promotions 11
REDKEN EXCHANGE SESSION CALENDAR
Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar,
to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals.
NAME OF SESSION
TUITION
DATE
NAME OF SESSION
TUITION
DATE
COLOR & KNOW WHY
$ 900
MARCH 3 - 6
DESIGNING BEHIND THE CHAIR
$ 900
MAY 12 - 14
CUT & KNOW WHY
$ 900
MARCH 3 - 6
DON’T SWEAT IT ... FIX IT!
$ 900
MAY 12 - 14
DESIGNING BEHIND THE CHAIR
$ 900
MARCH 10 - 12
COLORING OUT OF YOUR MIND
$ 900
MAY 19 - 21
EVERYTHING’S INCLUDED
$ 950
MARCH 10 - 12
CUTTING OVER THE TOP
$ 900
MAY 19 - 21
COLORING OUT OF YOUR MIND
$ 900
MARCH 17 - 19
CUTTING OVER THE TOP
$ 900
MARCH 17 - 19
EVERYTHING’S INCLUDED 2
$ 950
JUNE 2 - 4
DIAGNOSTIC DESIGN NEW SESSION!
$ 650
MARCH 24 - 25
START WITH THE FINISH SPECIALTY SESSION
$ 900
JUNE 2 - 4
JUNE
EVERYTHING’S INCLUDED 2
$ 950
MARCH 24 - 26
EVERYTHING’S INCLUDED
$ 950
JUNE 9 - 11
DRESSING THE BRIDE SPECIALTY SESSION
$1100
MARCH 31 - APRIL 2
MANHANDLING
$ 650
JUNE 9 - 10
CUTTING WITH SAM & CHRIS SPECIALTY SESSION
$1100
MARCH 31 - APRIL 1
COLORING OUT OF YOUR MIND
$ 900
JUNE 16 - 18
APRIL
CUTTING OVER THE TOP
$ 900
JUNE 16 - 18
$ 495
JUNE 20 - 22
EVERYTHING’S INCLUDED
$ 950
APRIL 7 - 9
REDKEN COLOR CERTIFICATION
PLATFORM ARTISTRY SPECIALTY SESSION
$1250
APRIL 7 - 9
COLOR & KNOW WHY
$ 900
JUNE 23 - 26
REDKEN COLOR CERTIFICATION
$ 495
APRIL 11 - 13
CUT & KNOW WHY
$ 900
JUNE 23 - 26
COLOR & KNOW WHY
$ 900
APRIL 14 - 17
EVERYTHING’S INCLUDED 2
$ 950
JUNE 30 - JULY 2
MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR
$ 900
JUNE 30 - JULY 2
CUT & KNOW WHY
$ 900
APRIL 14 - 17
ALL ABOUT RAZORS SPECIALTY SESSION
$ 950
APRIL 21 - 23
EVERYTHING’S INCLUDED 2
$ 950
APRIL 21 - 23
EVERYTHING’S INCLUDED
$ 950
JULY 14 - 16
COLORING OUT OF YOUR MIND
$ 900
APRIL 28 - 30
FULL ON CURLS NEW SESSION!
$ 800
JULY 14 - 15
CUTTING OVER THE TOP
$ 900
APRIL 28 - 30
COLORING OUT OF YOUR MIND
$ 900
JULY 21 - 23
MAY
CUTTING OVER THE TOP
$ 900
JULY 21 - 23
EVERYTHING’S INCLUDED
$ 950
MAY 5 - 7
COLOR & KNOW WHY
$ 900
JULY 28 - 31
SESSION SKILLS & PHOTO
WITH NOAH SPECIALTY SESSION
CUT & KNOW WHY
$ 900
JULY 28 - 31
$1500
MAY 5 - 7
JULY
START WITH THE FINISH
ATTEND START WITH THE FINISH WITH ELLEN LAWLOR, BRENT BORRESON AND TIM COWAN
AT THE REDKEN EXCHANGE, JUNE 2 - 4, 2008
Would you like to be in total control of your finishing work? There is no better feeling than knowing the look you
want and knowing how to accomplish it. Start with The Finish will give you the confidence you have been looking
for in your finishing skills and live model workshops will teach you how to break down a look by texture, tool and
product. Enhance your customer service when you teach them how to achieve the perfect blow out. We will put you
into action with your blow dryer and show you how powerful a beautiful finish is. Finishing hair superbly is the next
step in taking your skills from good to great!
ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved. 50003084 1/08