July Newsletter - MJC Classic Cars

MJC Classic Cars
J uly Newsletter
2014
Vol. II
Meet The Mark’s
Through this newsletter click on the photos and get More Information
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The Mark II
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The Mark III
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Continental Mark II was Ford’s version of a
luxury car built to compete with the Cadillac
Eldorado and the Chrysler Imperial. All of the
Mark II’s were hand built to achieve a higher
standard of perfection.
The Mark II had two different interior options,
broadcloth and leather. In contrast to other
luxury vehicles, the Mark II’s color options
were not as extravagant as its competitors but
elegant and subdued. Another key difference
from the Mark II and other luxury cars was
the lack of chrome; the Mark II used very little
chrome in its design. The only option available
for this car was air conditioning, and it came at
an additional $595 buyer’s expense.
Each car was built with the new 368 cubic
inch V8 engine with an automatic three-speed
transmission. The engine produced 285 horsepower. In 1957 the engine was upgraded and
could turn out 300 horsepower.
Only 3,000 Mark II’s were produced and sold
for $10,000. The Continential Mark II was
launched and remains an American Icon.
1957 Lincoln Mark II
1971 Lincoln Mark III
The Mark nameplate was resurrected and the Mark III
was created in 1968, based on the four door Thunderbird
platform. It was intended to compete with the Cadillac
Eldorado and other various American luxury cars.
In 1968, the first year both were available, the Mark III
outsold the Cadillac Eldorado. The success of the Mark
III came due to low production costs which allowed
them to sell it at a reasonable cost to the consumer.
With the Mark III using the Thunderbirds frame, Ford
was able to re-use a lot of the same parts which help cut
costs dramatically.
Standard equipment for the Mark III included power
steering, brakes, and windows. Concealed headlamps,
and split bench seats that were power operated. The
dash and trim door panels had either an English Oak or
East-Indian Rosewood. Two options were given for the
interior material; the standard vinyl with cloth inserts or
a full leather interior.
The roof came with two options as well, vinyl roof or a
full flat roof. The flat roof was the rarer choice due to the
fact that it was not heavily advertised. If you wanted the
flat roof option the car had to go through extra preparations at the factory to hide the seam that showed the roof
was constructed in two sections.
2014
Vol. II
MJC Classic Cars
J uly Newsletter
The Mark IV
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The Mark IV continued similar styling as the Mark III, including the tall, prominent grille, the
fashionable long-hood, covered headlamps, and the faux spare tire hump on the trunk. The Mark
IV was both longer and wider than the Mark III, and was slightly more rounded in shape. All of
the Mark IVs were equipped with a vinyl roof and an opera window. The opera window was
introduced to the Mark series in 1972, becoming a Mark trademark until 1984.
The Mark IV produced numerous Luxury Group cars such as the: Blue Diamond, Black
Diamond, Lipstick Edition, and Emerald Edition. They even asked some of the WORLD’S most
famous jewelers and clothing designers to design a car. The designers lending their styling were
Societe Cartier, Bill Blass, Emilio Pucci, and Hubert de Givenchy.
1975 Mark IV
Lipstick Edition
1976 Mark IV
Emerald Edition
1975 Mark IV
Blue Diamond
The Mark V
1976 Mark IV
Black Diamond
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In 1977 the Continental Mark IV was replaced by the updated Continental Mark V. In a cost-cutting move, Lincoln chose to re-use the same chassis and underpinnings that was used in the Mark
IV and 72-76 Thunderbird. The Mark V replaced much of the rounded, flared detailing of the
Mark IV with sharp-edged fenders. The Mark V still used the same unique Lincoln styling that
was used in the past Marks; concealed headlights, oval opera windows and imitation Rolls-Royce
grill, and the Continental Mark series “spare tire hump”.
Even though the Mark V was longer and wider than the Mark IV it actually weighed 400 pounds
less. To further improve fuel economy, the 460 V8 was no longer standard equipment, the standard engine was a 400 cubic inch engine. It was also available in 1977-1978 and the only engine
offered in 1979.
1978 Mark V
Diamond Jubilee
1977 Mark V Coupe
Rose/Red Luxury
1979 Mark V
Bill Blass
1979 Mark V
Collectors Series
MJC Classic Cars
J uly Newsletter
Mike & Joy’s
1974 Mercury Capri
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This vehicle is being built to match the car Joy I
dated in, took on our honeymoon and had for
the first four years of our marriage. Being built
from combining two excellent cars, one for the
body and one for everything else.
Over the past three years, we have been building this fabulous car. It is so hard to find these
cars as rust free survivors. A completely rust
free Arizona shell was combined with a 46K
mile California survivor to complete this build.
This car is being repainted to match the custom
paint we had when my six month old Capri
was repainted in this custom color combination of 1970 Corvette Ontario Orange Metallic
and 1972 Cadillac Gold Metallic.
Completely new correct interior in process in
light tan vinyl. Rebuilt low mile 2.8 Liter V-6,
four speed transmission and completely rebuilt
suspension. Factory air conditioning, original
radio and clock.
2014
Vol. II
To Consign Your Car
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MJC Classic Cars has been selling not only our
own cars, but vehicles for consigning
clients. We’ve been
able to consistently
sell luxury cars,
muscle cars, and
custom hot rods for
clients from all over the USA and Canada.
We only consign very nice vehicles, no rust buckets or projects. Our rule is we need to have the
vehicle present for photographs here in Lakeland,
Florida and can safely store the car until sold. We
do not take off-site consignments as many cars
are visited presale by buyers
and inspectors,
so we limit
consignments
to cars that are
with us.
MJC Classic Cars is an established company
selling about 250 classics per year. We have found
eBay, Hemmings Online, Classiccars Online and
Autotrader Classics to be the most cost effective
and result oriented places to advertise your car.
Our website www.mjcclassiccars.com confirms
the quality of the cars we sell to potential buyers.
Fees paid after we sell your car... Most consignment companies charge you up front and then
ongoing marketing fees. We charge our selling
fees after we sell your car. There are no storage fees or
maketing fees
paid during
the selling
period. We get
paid when we
perform.