2016 Sales Brochure - Farnborough International Airshow Trade 2016

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CIVIL BUSINESS
AVIATION AVIATION DEFENCE
SPACE
ROTARY
WING
UAS
MNFCT
TECH
MRO
FUTURES
#FIA16. We’re the best for your business!
#FIA16
Bienvenue
Benvenuto
Bienvenido
Selamat Datang
Willkommen
добро пожаловать
欢迎
‫بيحرت‬
2
11 - 17 July 2016
Welcome
B
y the close of business on Friday 18th July 2014, the total number of orders and
commitments recorded at the Farnborough International Airshow reached US$204bn –
a record for the show. These numbers not only reflect the general buoyancy of the global
aviation market, but also reflect that exhibitors still choose FIA to announce their orders.
For decades, FIA has been a global showcase for the aerospace industry and its reputation
alone attracts a truly international audience. For manufacturers, it’s an opportunity to
demonstrate their aircraft and engines to prospective customers, while for suppliers to the
industry, having a presence at the show allows them to showcase their products and services
to a targeted audience. For many, FIA is the only event they attend as it gives more access to
quality visitors compared to attending other shows.
As organisers of one of the world’s leading aerospace trade shows, we make every effort
to facilitate business for our visitors and exhibitors. With dedicated zones in Space, UAS
technology and the now popular Innovation Zone, we aim to provide exhibitors and visitors
with more focussed networking. Additionally, our Meet-the-Buyer programme, our worldrenowned Civil and Military Delegations programme, Welcome Reception and conference
programme all provide an opportunity to share knowledge, engage with colleagues and
potential customers, and do business.
Looking forward to FIA2016, we will be creating more opportunities for engagement for many
of our core sectors. As well as the Space and UAS markets, we are providing forums for our
MRO, Rotary and Manufacturing Technologies customers. Furthermore, we are looking to
strengthen our Civil Delegations programme and provide more support for our SME customers
who participate in the show.
Operationally, we will continue to invest in the site infrastructure to ensure that the event
remains a standard bearer as a global aviation event with state of the art facilities. FIA2014
saw the development on new permanent Row A Chalets and we are delighted to announce
that at the 2016 event, we will have plans available for the new permanent Hall 1/1A structure
which will be in place for 2018.
Please take a look through the following pages, where you will find more information
about the show and the potential benefits it could offer your business by participating at the
Farnborough International Airshow 2016.
Shaun Ormrod
CEO, Farnborough International Ltd
farnborough.com
facebook.com/FarnboroughAirshow
@FIAFarnborough
3
#FIA16
CIVIL BUSINESS
AVIATION AVIATION DEFENCE
SPACE
ROTARY
WING
UAS
MNFCT
TECH
MRO
FUTURES
4
11 - 17 July 2016
farnborough.com
facebook.com/FarnboroughAirshow
@FIAFarnborough
5
#FIA16
We’re the best for your
84 $204 Billion
op
of the t ace
s
ro p
100 ae nies
compa ted
a
partcip
at FIA
orders and commitments placed during FIA2014
more than
1,500 exhibitors
39
from
countries
Exhibitor Profile*
* Figures based on Farnborough International Airshow 2014
67%
94%
72%
76%
75%
of exhibitors from
outside the UK
of exhibitors said they were
satisfied with FIA2014
of exhibitors said FIA2014 had
delivered visitors for their sector (s)
of exhibitors rated visitor quality
as either good or excellent
of exhibitors rated their experience
as good or excellent
287
participating companies
operate in the MRO sector
Exhibitors Top 5 objectives
for participating at FIA:
1 Generate new sales leads
North America
34%
South America
4%
2 Promote company
3 Meet existing clients
4 Industry networking
5 Meeting Delegations
6
11 - 17 July 2016
Business:
Who should
exhibit?
• Manufacturing
81
Military Delegations
from
50 countries
13
Civil Delegations
from
9 countries
50+
Senior UK
Government officials
in attendance
Over 100,000 trade visits
• Materials & Components
• Aircraft Systems
• Aircraft/Manufacturing
• Government
• Engine Component/Controls
• Airframe Components
• Avionics
• Supply Chain Management
Over 1700 media from 56 countries attended
• Distributions
1206
• Associations
high-level meetings took place between
VIP Delegations and exhibitors
7%
38%
• Space/Space Systems
•U
nmanned Aerial
Systems (UAS)
Far East
Western Europe
4%
42%
• Maintenance/Overhaul
• Defence Systems Equipment
Eastern Europe
UK
• Machining
• Consultancy Services
• IT
• Safety & Rescue Systems
• Engine Manufacturing
•G
round Handling/
Ground Support
• Interiors/Aircraft Interiors
• Secure communications
• Skills Training
South East Asia
6%
Middle
East
Australasia
1%
5%
• Flight Control Systems/
Switching
• Landing Gear
• Leasing & Finance
India
Africa
1%
farnborough.com
4%
facebook.com/FarnboroughAirshow
@FIAFarnborough
7
#FIA16
Trade Visitor Profile*
79%
said it is important for
their business to visit FIA
Trade Visitor Breakdown by business type
0
20
%
40
Commercial
aerospace
Trade Visitor Breakdown by job title
Consultant
5%
Commercial
Marketing &
Director 4%
Comms 5%
Director
12%
60
55
Ops/Project
Manager 6%
Procurment
3% Account
Manager/
Director 2%
Defence
aerospace
Other
33
Accounts
2%
CEO/MD
14%
Business
Dev 6%
12
Students
6%
Associate/
GM 6%
Engineer
10%
Sales 15%
What are our Trade Visitors interested in?
%
20
0
40
Meet potential/new business partners
48
Meet existing business partners
41
40
Meet up with colleagues in the industry
* Figures based on Farnborough International Airshow 2014
Keep up to date with new products & innovation
35
34
Keep up to date with market trends
Obtain general information/literature
28
25
See a specific business supplier/s
11
Find a specific product/service
Look for a job
80%
of trade visitors
completely met their
objectives at FIA2014
8
6
Average visiting party =
6
people
60
82%
rated quality of
exhibitors as either
good or excellent
11 - 17 July 2016
A record breaking
US$204 billion
of orders were announced at FIA2014
FIA
Monthly Orders for Large Commercial Jets
Delegations
Profile
MILITARY DELEGATIONS
•2
3 Air Force Chiefs &
Defence Force Commanders
• 6 Defence Ministers
•7
0 Senior Royal Air Force
& MOD VIP’s
•9
57 Military Delegation
Exhibitor Meetings
Dubai
Paris
• 115 UK MOD
Procurement Staff
• 101 Bilateral (International
Gov-to-Gov Meetings)
•1
48 Exhibiting Companies
met with Military
Delegations
Jul 14
Jun 14
May 14
Apr 14
Feb 14
Mar 14
Jan 14
Dec 13
Oct 13
Nov 13
Sep 13
Aug 13
Jul 13
Jun 13
Apr 13
May 13
Mar 13
Jan 13
Feb 13
Dec 12
Nov 12
Oct 12
Sep 12
Aug 12
July 12
CIVIL DELEGATIONS
The July figure is an all-time record for a single month made up of 527 single-aisle aircraft and 264
widebodies. The widebody intake is also a new record. The single-aisle intake is not – more were ordered
in June 2011. Orders in July pushed both the single-aisle and the widebody backlogs to new highs.
183%
increase in
business orders
from FIA2012
Average company size = over
630 employees
46%
•C
ivil Delegations from:
Airlines
CAA
Government
MRO/Industry
• 127 Exhibiting Companies
met with Commercial &
Civil Delegations
•1
78 Civil Delegation
Exhibitor Meetings
• 114 Exhibiting Companies
met with Civil Delegations
have not visited
another aerospace
event in last 2 yrs:
FIA delivers a large, unique audience
farnborough.com
facebook.com/FarnboroughAirshow
@FIAFarnborough
9
#FIA16
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farnborough.com
facebook.com/FarnboroughAirshow
@FIAFarnborough
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#FIA16
Participation Options
OPPORTUNITIES FOR SME’S
UK SME’s make up a large portion of the supply chain and represent
a vital element to the Aerospace & Defence Industries. For SME’s,
it can sometimes be difficult to break into the international market
and to keep abreast of market knowledge. FIA recognises this and
as such, provides support and cost effective packages to further
enhance the overall experience and increase participation by
SME’s. The value of marketing your business at the Farnborough
International Airshow can offer a host of new opportunities by
developing personal relationships, promoting products and services
and gaining that all important exposure to the global industry.
FIA2014 represented over
250 UK SME companies
totalling 17% of its overall
participants
SPACE ZONE
The Space Zone is the perfect opportunity for the international space
community to discuss and meet and to encourage business in a forum
that is now becoming recognised as one of the world’s leading Space
show pieces.
• 30 exhibitors participated in 2014
• 10 UK Space Agency seminars took place in the Space Zone
in 2014
• UK astronaut Tim Peake participated in Futures Day
• Key speakers at Space conference
The Space industry in the UK is growing by around 7.5% per annum
and is predicted to be worth around £40 billion by 2030. As the Space
sector continues to grow globally, the Farnborough International
Airshow is the perfect opportunity for manufacturers, suppliers
and providers of Space hardware, navigation and communication
equipment and satellite services to showcase their expertise.
As an SME at FIA, you can benefit from:
• Access to all levels of supply chain
• Access to primes
• Cost effective packages
• Support and guidance on making the most of your participation
• Show mapping/way finding
• Enhanced promotion through a dedicated area on the website
• Access to dedicated areas for SME’s, such as the SME Lounge
•B
usiness to business opportunities such as Meet-The-Buyer events
• Access to the FIA Delegations programme
• Dedicated point of contact
The average business
generated by participants
as a result of FIA2014 was
12
£5,048,437
11 - 17 July 2016
UAS ZONE
Unmanned and autonomous vehicles are evolving rapidly, and over the
next decade UAV spending will be more than double from $5.2 billion to
$11.6 billion, totalling just over $89 billion in the next 10 years. The UAS
Zone at the Farnborough International Airshow will provide a location
to not only showcase the latest technological advances, but provide an
open forum for debate and issues regarding some of the regulatory and
ethical issues surrounding the adoption of the technology. At FIA2014,
78 UAS exhibitors took part and 12 product briefings were held during
the trade week.
FIA is a truly international
event. 67% of participants
are international and 33%
are from the UK
INNOVATION ZONE
The Innovation Zone brings together the very best in advanced
engineering universities, Research and Technology Organisations
and the agencies that support them, into one central area – creating
a vibrant networking and knowledge transfer hub at the heart of the
show. The creation of this ‘one stop shop’ provides a focal point for
all the innovation needs of the industry. 2014 saw 33 participating
companies and 9 universities exhibit within the Innovation Zone.
UK REGIONAL PAVILIONS
• Aerospace Wales Forum Ltd, Welsh Government
• Farnborough Aerospace Consortium
• Invest in Cornwall
• Midlands Aerospace Alliance
• North West Aerospace Alliance
• Northern Ireland Aerospace
• West of England Aerospace Forum
Regional Pavilions are an excellent opportunity for smaller businesses
to participate in the Farnborough International Airshow under the
support and guidance of larger regional trade organisations. In the UK
for example, ADS, the trade organisation for the Aerospace, Defence,
Space and Security industries hosted the UK Pavilion, which saw
21 companies participating.
BRAND ENHANCEMENT
OPPORTUNITIES
INTERNATIONAL PAVILIONS
International Pavilions offer dedicated areas to showcase a group of
companies from a specific country. International Pavilions can offer
higher visibility as a group exhibit and can attract delegations and
visitors to the zone that have a specific interest in that territory.
Belgium
Netherlands
Canada
Norway
Czech Republic
Portugal
France
Romania
Italy
Russia
Japan
Switzerland
Malaysia
UK
Mexico
Ukraine
Morroco
USA
2014 saw 18 International
Pavilions representing
595 companies
You can participate in a pavilion by contacting your trade association
or relevant government body in your country. The FIA team can put
you in touch with your appropriate in-country organiser.
A
s the largest meeting of
industry professionals
in the calendar year,
the Farnborough International Airshow is the perfect
opportunity to maximise industry exposure. FIA has
developed a portfolio of unique sponsorship and advertising
prospects, as well as the opportunity to design bespoke
packages, tailor-made to suit your requirement.
Whether it’s before, during or after the show there are a
plethora of opportunities to meet your marketing objectives.
From brand exposure and lead generation to thought
leadership or exploiting the international media on-site
through PR opportunities, FIA can expose your brand to
a massive international audience.
For further information, please contact:
[email protected]
farnborough.com
#FIA16
Exhibiting
Options
14
11 - 17 July 2016
The Farnborough International Airshow offers companies, small, medium
or large, a unique opportunity to showcase products and capabilities to a
truly international audience.
EXHIBITION HALLS
The indoor exhibition takes place in four air-conditioned exhibition
halls which are the focal point of the show. They are linked and
clearly signed to guide visitors through. The clear span structure gives
you the freedom to use innovative stand design and to display and
demonstrate products of all shapes and sizes, including landing gear,
large machinery or aero engines.
The following exhibiting options are available:
SHELL SCHEME PACKAGES
Shell schemes are ready built stands available in 9 (first time
exhibitors only), 12, 15 and 18 sq m options. They are a simple,
cost-effective solution for first-time and seasoned exhibitors alike.
You can order custom graphics that seamlessly fit into the shell
scheme panels, provide your own pop-up stand within the structure
or use free standing graphics – the choice is yours.
Note: corner end stands can be left open if requested.
9 sq m - First Time Exhibitor Shell Scheme Package
New to exhibiting and keen to try out the show for the first time?
Our most economical package is the 9 sq m First Time Exhibitor
shell scheme.
This 3m x 3m stand includes furniture, in addition to the core
components. Located in halls 3 and 4, you will be next to other
companies exhibiting for the first time. Why not ask us about our
sponsorship packages, especially designed with the needs of the
SME and first-time exhibitor in mind?
UPGRADES AT FIA
All inclusive packages are available to upgrade for all shell scheme
stands. Pay one price and let us do the hard work at the show with
these hassle free exhibiting options.
SPACE ONLY/SELF BUILD/RAW SPACE
Self build stand space have the freedom to design and build a bespoke
stand using your dedicated contractor. Starting from spaces of 48 sq m,
a raised platform and carpet is supplied as part of this package.
75%
of FIA2014 exhibitors
rated their experience as
either good or excellent
12 sq m Shell Scheme
This 3m x 4m stand is a popular mid-size option – book early to
avoid disappointment.
15 sq m Shell Scheme
Available in units of 3m x 5m. You can purchase a single unit or
multiples. Wide choices of locations across all exhibition halls
are available.
18 sq m Shell Scheme
Available in units of 3m x 6m. You can purchase a single unit or
multiples. Wide choices of locations across all exhibition halls
are available.
SELF-BUILD PERIMETER STAND
Take a shell scheme space and build your own stand. Available in
15 sq m unit spaces and are available throughout the exhibition halls.
farnborough.com
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15 sq m shell scheme stand
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15
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Located within the main aircraft display area, the BAP is easily
accessible from the centre of the main exhibition and will continue
to accommodate requests for demonstration flights to potential and
existing customers.
Flexible exhibiting options exist for participation within the BAP
with three or seven day packages.
STATIC AIRCRAFT DISPLAYS
The natural amphitheatre at the Farnborough Aerodrome allows
aircraft to be exhibited to maximum effect in our extensive static
aircraft park. Running in parallel to the exhibition, the static display
gives visitors the opportunity to view the aircraft close up. Aircraft
participating in the flying display can be shown to visitors prior to
flying, or based on the north side of the aerodrome and visited under
arrangements put in place by the Organisers.
FLYING DISPLAY
The daily flying display is a fundamental part of the exhibition.
The display showcases the most advanced aircraft in both
commercial and military design.
Exhibiting
Options
Consistent with Farnborough International Airshow’s business
role, the flying display takes place during the afternoon, leaving
the morning and lunch period free for business activity. The wellstructured display provides a valuable presentation in which you
can demonstrate the capabilities of your products, enhanced by
an illustrative commentary broadcast across the exhibition site.
continued...
OUTDOOR EXHIBITION AREA
Outdoor sites can accommodate larger exhibits, outdoor equipment or
bespoke feature areas.
Outdoor Area for Exhibits
Display your large equipment, aircraft mock-ups, ground support
vehicles or any exhibit that is more suited to an outdoor environment.
Spaces start from 15 sq m.
Area for Exhibitor Supplied Buildings
Single and double storey structures, supplied by the exhibiting
company, can be accommodated in certain outdoor locations.
BUSINESS CHALETS
CUSTOMER DEMONSTRATION FLIGHTS
To enable aircraft exhibitors to provide potential customers with
the opportunity to appreciate the qualities of their product in the
air, it is possible for them to arrange customer demonstration
flights. Customer demonstration flights by fixed wing aircraft can
be arranged on trade days, Monday to Friday, but not during the
period of the flying display.
Customer demonstration flights by helicopters can be operated
from the Heliport, by arrangement with the Heliport Operator.
At FIA you do not have to pay any of the following hidden extras:
• Registration fees
Business chalets are private hospitality units where you can host
clients and business associates. We provide the structure, leaving you
to appoint your dedicated contractor to fit out the chalet to your own
specifications. Chalets are available in single-storey and two-storey
configurations and can be purchased in multiple units. Entertain
your clients on the private outside balcony where they can enjoy
unobstructed views of the flying display.
• Security deposits
• Premiums for enhanced stand location
• Aircraft movement fees
BUSINESS CHALETS - CHALET ROW A
The introduction of the new permanent buildings on Chalet Row A saw
the successful completion of Phase 1 of FIA’s wider commitment to site
developments. These new permanent buildings offer the flexibility of
leaving your interior fit-out in place for future editions. This can be a
cost effective option for business chalets long term.
BUSINESS AIRCRAFT PARK
The Business Aircraft Park (BAP) is an area devoted to business
aircraft manufacturers, their products and services. The BAP is now
an integral part of the overall show and contributes significantly to
the billions of dollars of business that is done across the trade week.
1500
16
exhibiting companies
from 39 countries
11 - 17 July 2016
Supporting your Business
In order to help you gain maximum presence from your participation at
the Farnborough International Airshow, FIA provides dedicated account
handlers who will provide help and guidance to assist you every step of the
way. In addition, FIA provides simple and user friendly tools to help you get
the best return on your investment:
E-NET
EVENTS DIARY
YOUR EXCLUSIVE PORTAL INCLUDES
• Registering and allocating passes for your team members
MEDIA PRESS LISTS
E-Net is your online exhibition resource portal which has been
designed to assist you plan, build and manage your exhibit and help
you with everything you need for your participation at FIA2016.
• Ordering parking labels
• Submitting your Trade Catalogue Entry and Stand Designs
• Ordering electrics, furniture, and other infrastructure facilities
• Ordering meeting rooms, press conference rooms, pigeon holes
in the media centre and digital press boxes.
Your e-net account also allows you to arrange meetings with other
exhibitors participating at the show. Simply search for the company,
suggest a meeting date and time and reason and submit your request.
It’s a simple and effective way to get in front of the people you want
to meet.
MEDIA CENTRE
The Media Centre is a vital resource for exhibitors to make press
announcements and host press conferences. It’s the hub for the
thousands of media that attend the event including national
and international television broadcasting outlets, national and
international newspapers, trade journals and show dailies.
PRESS CONFERENCE ROOMS
The Media Centre boasts 4 large conference facilities including
seating for up to 200 people, basic AV equipment and AV technical
support. Additional equipment and furniture can be hired, simply
ask at the media centre reception desk.
LITERATURE RACKS
Literature racks are also available to hire for the duration of the show
allowing you to place any corporate and press information within
easy reach.
EXHIBITOR PRESS RELEASES
New in 2014, you can now upload your company press releases to our
digital press box which will be available to view via our website and
your exhibitor listing.
farnborough.com
facebook.com/FarnboroughAirshow
The Media Centre manages a diary of exhibitor press conferences and
events on behalf of all exhibitors to provide to journalists. Please be sure to
provide details of your event in advance to the FIA communications team.
As an exhibitor, you are entitled to receive a full list of all accredited
media that have opted-in to receive communications from third parties.
SOCIAL MEDIA
Follow us on Twitter @FIAfarnborough where we share the latest news
about the show, our exhibitors and the aviation industry. We have an ever
growing audience of over 19k followers, many of whom use the hashtag
#FIA16 in their tweets for anything related to the show.
EXHIBITOR LISTING
Give your company online presence via our website. Its simple search
facility allows visitors to look for companies by product category and
country location and allows them to make meeting requests.
OFFICIAL CONTRACTORS TO FIA
Each and every show cycle, the Operations team undertake a rigorous
process of re-evaluating all contracts and official contractors to ensure
FIA’s Exhibitors receive only the very best services that are available.
Each new contract is reviewed by a panel and vetted and existing
multi-show contracts are reviewed to ensure they are still fit for purpose.
We understand that exhibiting at FIA is a big investment and those allimportant service providers are what can make or break the experience
for those managing and building stands or chalets. So, with this in mind,
we engage only with those companies that have a wealth of knowledge
within the industry, experienced teams and all at competitive prices.
There are undoubtedly huge benefits from using official contractors
at FIA, and we would encourage all participants to use these services
for a smooth, hassle free experience. All individual services providers
have dedicated teams, who know the exhibition site and are on hand
to manage any situation. Most official contractors have on-site offices
through the build and show periods to allow easy job fulfilment and
peace of mind for participants. In addition, participants will benefit from
agreed rates that have been negotiated for FIA. The official contractors
and exhibitor services listing will be available at Farnborough.com from
May 2015.
@FIAFarnborough
17
#FIA16
Exhibitor Testimonials
It’s simply the
It’s not all about the sell, it’s more widely the
best way to
do business
promotion and
industry
within the marketplace
in the aerospace
If a UK company
is involved in
commercial and/or
military aerospace
or defence markets
then the most
important show is
absolutely
FIA
exposure
We get as much US
business done
as we do International because
anyone who is anyone
is at the airshow!
A very positive experience to be done,
a real
showcase
for anyone willing to do business, a real
international meeting
platform for aerospace professionals.
An excellent business opportunity both for
big industries & SMEs
18
11 - 17 July 2016
Trade Visitor Testimonials
A well laid out
and easily accessed
in-road
to all areas of the
aerospace
industry
Best way
to see more than
1400
suppliers
under one roof
A huge
show
with more than
I expected
to see here!
Awesome!
There is access to many
defence
& aerospace suppliers
19
#FIA16
Farnborough International Limited
ShowCentre, ETPS Road, Farnborough, Hampshire GU14 6FD
United Kingdom
tel
+44 (0) 1252 532 800
fax
+44 (0) 1252 376 015
email [email protected]
farnborough.com
20
facebook.com/FarnboroughAirshow
@FIAFarnborough
11 - 17 July 2016