BEYOND THE POST

BEYOND THE POST
Social, Press & Online Wrap Up
NEW YORK
Visit us at: OUTFRONTmedia.com
Campaign Overview
Campaign concept:
The Kansas City Royals have done it again!
Walz Tetrick Advertising teamed up with
OUTFRONT Media to create yet another
amazing billboard to build some hype before
opening day for the 2015 season.
The Royals are hot off of last season’s exciting
run that lead them all the way to Game 7 of the
World Series; which hadn’t happened in 29
years!
The unbelievable 2014 season also prompted a
new catch phrase (and dance) courtesy of star
player Jarrod Dyson: “That’s what speed do!”
This phrase ultimately inspired their 2015 OOH
campaign.
Outdoor Media Utilized:
Bulletins – 14’x48’
Visit us at: OUTFRONTmedia.com
Campaign Overview
Why Outdoor?
The Royals are no stranger to the
dramatic effect outdoor can bring to a
concept when executed correctly!
Walz Tetrick came to OUTFRONT
Media with the idea of featuring
Jarrod Dyson running so fast through
the billboard that the vinyl appeared
to be on fire. The OUTFRONT
operations team actually torched the
vinyl and the board then added rope
lights to create the smoldering fire
effect.
The execution was done so well
people actually thought the board
was on fire! We received a call from
the KCK Fire Marshal stating that
they had been getting many
emergency calls to 911 about the
billboard.
Visit us at: OUTFRONTmedia.com
Social Reach
Social Promotion
4100+ OUTFRONT Media Twitter followers
TWITTER
FACEBOOK
5500+ OUTFRONT Media Facebook fans. Fans see posts
from their ‘Liked” pages directly in their newsfeed/homepage.
Visit us at: OUTFRONTmedia.com
Social Reach
Twitter Chatter
Visit us at: OUTFRONTmedia.com
Social Reach
Facebook Posts
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Campaign Press
News Coverage
and Mentions
Click logos for story:
Online News Chatter
“All three billboard ideas have been
completely original and undeniably brilliant,
and all three have done their job, which is to
create another level buzz around the team.”
-Mark Townsend, Yahoo Sports
“Royals new billboard uses already charred
wood and orange and red rope lights to
simulate the fire effect. That simulated effect
has been realistic enough where the fire
department has gotten numerous calls from
concerned motorists about the billboard
actually being ablaze. Yes, the billboard
looks that realistic.”
-David Hill, KingsofKauffman.com
Visit us at: OUTFRONTmedia.com