Motorsports Market ing - David Jurca Motorsports

Motorsports Marketing
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Hundreds of major corporations, including several Fortune 500 companies, have made motorsports a part of their marketing strategy.
Many small to medium sized businesses are also utilizing motorsports and event marketing.As the impressive list below indicates,
major companies have found motorsports to be an ideal and cost effective marketing opportunity.
AT&T Hewlett Packard Intel Sony
Quaker State Bennetton Gatorade
R.J. Reynolds Blockbuster Video
Matco Tools Ralph Lauren Toshiba
Champion Spark Plug Mattel Toys
Coca Cola McDonald’s Panasonic
Rolex Watches Target Stores Tide
Wendy’s Hamburger Fosters Gillette
Continental Airlines Philip Morris
Miller Brewing Sea-Doo Watercraft
Folger’s Pepsi Cola Fossil Watches
Texaco Havoline
M O T O R S P O R T S
I N F O R M AT I O N
Motorsports is a dynamic, cost efficient solution that generates maximum
results and return on investment. An integrated motorsports marketing plan,
with specific goals and objectives, has proven to be one of the most effective
ways to reach consumers.
Recent statistics have shown that motorsports fans are affluent,
educated, upscale, brand loyal consumers. Three out of four fans
testify that they consciously purchase the products and services
of businesses involved in motorsports.
Market Audience Age
As a percentage
– Motorsports is the fastest growing spectator sport in the
United States. Over 60 million fans attend motorsport events.
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06% – Under 21
29% – 21 to 29
32% – 30 to 39
20% – 40 to 49
13% – Over 50
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05% – Under $15,000
10% – $15,000 - $24,900
17% – $25,000 - $34,900
22% – $35,000 - $44,900
22% – $50,000 - $74,900
16% – Over $75,000
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04% – Some High School or less
28% – High School Graduate
32% – Some College
36% – College Graduate or Degree
– Auto racing is the most popular spectator sport in the world.
– Nearly 1 billion people watched Formula One events in 2001.
– Auto racing is one of the three most-attended spectator
sports in the United States.
Market Audience Income
As a percentage
– In the U.S., most auto racing series are conducted across the
country, giving sponsors exposure in many diverse regions.
– Motor racing offers pageantry, excitement, intrigue,
and drama that is unique to an industry. It attracts all sorts
of people.
– Race cars offer a highly visible, exciting, and memorable
advertising medium and can enhance the corporate image
by conveying competitiveness, prestige, innovation.
Market Education Levels
As a percentage
Source: Nordhaus Research Inc.
P O S S I B L E
B E N E F I T S
T O
Corporate brand/name
awareness and market exposure
Exposure at every event. Space for company logo on car based
on the marketing package chosen as shown in illustration on
following page.
T H E
S P O N S O R
and at press conferences. Other than the mandatory sponsor
logos dictated by the race series entered, the rest of the uniform
is available including the helmet, hats and jackets. This also
includes the uniforms worn by the other team members.
David Jurca Motorsports material
National, regional,
and local marketing opportunities
Appear on all David Jurca Motorsports marketing material.
This includes press releases, web site, hero cards, etc.
Corporate VIP hospitality opportunities for clients and guests.
Tickets to every race. Hospitality tents for company to enjoy
as well as guests and clients. Unique business atmosphere.
A company is able to take care of a business meeting or outing
and have an enjoyable weekend cheering for the car that
represents their company.
Exclusive rights
PR and advertising rights
for corporate marketing programs
On-site merchandise
and display opportunities
Off-site marketing, display,
and merchandise opportunities
Personality endorsements, and appearances
Public appearance available. Number of public appearances
relates directly to the level of marketing package chosen.
Public speaking available as well.
Apparel
The drivers racing uniform is another area where sponsors logos
are present. Here they are visible anytime the driver is out of
the race car such as on the podium, in the pits or paddock,
Rights to David Jurca Motorsports pictures to be used in
company advertising, on posters, or any other beneficial
marketing possibilities such as gifts etc.
Print exposure
David Jurca continually makes appearances in newspapers,
racing magazines etc. Formula Dodge National Championship
is sponsored by RACER magazine so continuous visibility in
this magazine is possible. Other possible magazines are
Formula Car Magazine and Champ Car Racing.
Advertising
Available exclusively for David Jurca Motorsports. Twenty-five
percent off of advertising in Formula Car Magazine. Formula
Car Magazine will be launched in March with issues being
distributed to news stands.
World wide web exposure
Not only do you receive exposure on David Jurca’s website,
but also on numerous other websites including www.cart.com
(official Champ Car World Series website),
www.formuladodge.com, and many other popular racing
websites.
C O R P O R AT E
L O G O
C A R
P L A C E M E N T
44 X 7 in
13 X 4 in
3 X 6 in
44 X 7 in
16 X 7 in
3 X 6 in
10 X 12 in
C A R T
S E R I E S
L A D D E R
David Jurca has officially moved
up the racing ladder to the Formula
Dodge National Championship, the
official National Amateur Series
of CART, after being one of four
selected drivers for a $45,000 racing
scholarship out of the top sixteen
karters in North America.
S Y S T E M
CART
Champ Car
World Series
TOP SPEED
Approx. 240 mph
WHEELBASE
120 - 126"
WEIGHT
1,550 lbs.
HORSEPOWER
Approx. 800
LENGTH
190 - 199"
CHASSIS
Lola or Reynard
CART
Toyota Atlantic
Championship
TOP SPEED
Approx. 165 mph
WHEELBASE
106"
WEIGHT
1,265 lbs.
HORSEPOWER
Approx. 240
LENGTH
167.25"
CHASSIS
Swift 014.a
TOP SPEED
Approx. 155 mph
WHEELBASE
103"
WEIGHT
1,400 lbs.
HORSEPOWER
Approx. 265
LENGTH
172"
CHASSIS
Reynard 98E
TOP SPEED
Approx. 135 mph
WHEELBASE
96.75"
WEIGHT
1,100 lbs.
HORSEPOWER
Approx. 150
LENGTH
144"
CHASSIS
Formula Dodge
R/T 2000
TOP SPEED
Approx. 125 mph
WHEELBASE
40"
WEIGHT
375 lbs. (w/ driver)
HORSEPOWER
Approx. 45
LENGTH
72"
Barber Dodge
Pro Series
By getting involved with David Jurca now, you have the
opportunity to stay on board as he moves up the CART Ladder
System. Once he reaches the Barber Dodge Pro Series, which is
planned for 2004, the races will be televised on TV for every
event as well as being a support series for CART Champ Car,
giving a potential of up to 200,000 spectators for every race.
That’s an incredible value that could pay big dividends in just a
couple of short seasons. Here is a chance to get in at the ground
floor and build a lasting partnership with a determined, young
professional with the talent to go all the way!
Formula Dodge
National
Championship
CART Stars
of Tommorrow
B I O G R A P H Y
Racing is in the blood of the Jurca
family. Long before David Jurca was
born, Miroslav, his grandfather, was
racing cars. Miroslav built a racecar
with an aluminum body and a BMW
Boxter engine and raced it all across
the Czech Republic. He was a very
accomplished racer in the 1950’s,
but was forced to quit early by the
Communist Government.
David’s father Peter can still recall the days when he watched
his own father race. Even though he was only five years old,
he distinctly remembers sitting in his father’s racecar while the
mechanics would push him around the pits. Throughout his life,
Peter always dreamed of racing, but due to the political state of
the Czech Republic, he never received his chance. Instead, he
would devote his time and energy to his son’s racing career.
David Jurca was born less than one year after his family escaped
the Czech Republic on April 24, 1985 in Amstetten, Austria. Two
months later, David and his family flew to Seattle, Washington
to begin a new life. At the young age of four, David was already
an avid Formula One fan. At five, David was going to the local
kart track to watch the racing action. David started karting as
soon as he turned eight in April of 1993. He now has more than
10 years of karting under his belt.
Hard work, dedication, and focus are what have kept David going
all of these years. He continually works on his karts to prepare
them for every race. During the winter, David practices in his
kart as much as possible. He goes to the gym at least three
times a week to play racquetball for an hour at a time.
“Racquetball keeps you in great shape while training your hand
eye coordination” explains David. Furthermore, David makes
sure that his grades are always high. As a senior in high school,
David currently has a cumulative GPA of 3.98 and is ranked
10th out of 553 students in his grade. That’s pretty amazing
considering the amount of school David misses due to his racing.
Ultimately, David’s goal is to race in Formula One or CART.
He has the desire to make it and claims that he will take hold
of any chance he gets to progress in his racing career.
S P O K E S P E R S O N
A C C O M P L I S H M E N T S
Who better to represent your
company than David Jurca, a smart,
well-spoken young man who will
promote your company to the best
of his abilities. He works hard at his
priorities, which include racing and
school, and if you join David as a
marketing partner, you too will
become one of his priorities.
2002: Selected as one of 16 finalists to compete in a shootout
in Florida for a $45,000 Formula Dodge National Championship
Scholarship – was able to win. Three Championships, First place
at Las Vegas Supernationals – biggest North American Karting
event of the year
2001: Three Championships, Two Second places
2000: Two Championships
1994-1999: Numerous championships and victories
including races in Europe.
Awards: 2001 and 2002 Greg Moore Memorial Award
formerly known as the Fast Award.
David Jurca is all about media
exposure. If you want someone
who is serious about increasing
your company’s visibility, then
David is the way to go. Jurca has
already appeared in newspapers,
radio, and numerous magazines.
This is an opportunity for Jurca to
endorse your company so more
people will take notice. Just think, “Your Company Name”
supports a local racecar driver in the making. That’s the type
of image you will be given.
Maybe you would you like to use David Jurca as a corporate
spokesperson to help promote your company’s product or
service? One of the many benefits when you become a
marketing partner with David Jurca Motorsports will be public
appearances. David Jurca is very willing to work with your
company to suit your needs. He has one goal in mind, to help
promote your corporation.
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R A C E
S C H E D U L E
Formula Dodge National Championship Series,
presented by RACER Magazine
March 13-14-15
Sebring, Florida
April 25-26-27
Virginia International Raceway, Virginia
51st Annual 12 Hours of Sebring - in front of an estimated 170,000 people
May 30-31-June 01 Road America, Wisconsin
Short Course
June 13-14-15
Mosport, Canada
CASCAR Event - in front of an estimated 70,000 people
July 04-05-06
Road America, Wisconsin
Full Course
August 14-15-16
Lime Rock, Connecticut
October 10-11-12
Laguna Seca, California
As well as multiple regional races that are yet to be decided.
JimMason
www.davidjur ca.com
For additional information or to discuss marketing possibilities, please contact David Jurca.
Telephone 206 972 9138 or email [email protected]
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