So many ways to with

So many ways to
with
KRAFT Mayonnaise Portfolio Brand
© 2015 Kraft Foods.
Key Attributes Operator Is
Looking for/Competitor Attributes
PURE Kraft Mayonnaise
- Vibrant flavor; a bright and savory balanced taste
-R
ich, ivory appearance with visible ground pepper flakes
- Thick and creamy; medium-bodied and palate-enveloping
- High level of egg and oil
- No EDTA, artificial colors, flavors or preservatives
KRAFT Signature Mayonnaise
- Heavy body; thick and creamy
- Rich, high egg flavor
- Golden yellow color
KRAFT Extra Heavy
Mayonnaise
- E xtra-heavy body; thick; high durability
- Tart, eggy, slightly salty flavor
- Pure white color
- Resists discoloration
KRAFT Real Mayo
- Medium body; creamy consistency
- Tart, slightly saltly, touch of lemon juice
- White with touch of yellow/paprika
- Resists discoloration
KRAFT Mayo with Olive Oil
4/1 Gallon
-H
alf the fat & calories, all the performance of regular mayo
- Product contains olive oil
- Medium body; creamy consistency
- Slightly tart; light balanced flavor
- Off-white, eggshell color
KRAFT Light Mayo
- 50% less fat than regular mayo
- 1/3 of the calories of regular mayo
- Medium body
- Tart with mild egg notes
- Smooth, with light creamy color
KRAFT Fat Free Mayo
-Full flavor, none of the fat
-Mediium body
-Slightly sweet with a mustard flavor and mild egg notes
-Light cream color
KRAFT Choleresterol Free
Mayo
-All the flavor, without the cholesterol
-Smooth and creamy
-Tangy, slightly salty with egg notes
-Light cream color
Perfection comes in many forms. As a base ingredient, mayonnaise should blend and enhance, not stand out
and overwhelm. The wide variety of KRAFT Mayonnaise products provides an ideal base ingredient for any flavor
or function. KRAFT Mayonnaise offers you:
• Optimal egg and oil content provides superior binding
• Sustained appetite appeal—does not water off or soak into bread
• Eliminates oxidation, keeping dishes fresh-looking
Whether for high-heat applications, cold applications or sandwich spreads, there’s a KRAFT Mayonnaise
that’s right for your menu.
Best for
Heated
Applications
Best for
Cold Bound Salad
Applications
Best for Salad Dressing
Base Ingredient
Applications
Best for
Sandwich Spread
Applications
Best for Health-Conscious
Recipe Applications
(calories, fat)
For recipes and to learn more, visit kraftfoodservice.com
No
High Fructose
Corn Syrup