premium elixir

premium
elixir
FALL-WINTER 2015 COLLECTION
french-style
designer spirit
Heir to a precious know-how, Maison Lejaby perpetuates the tradition of corsetry and swimwear
in the purest tradition of craftsmanship.
In its workshops in France, it designs and produces rare pieces by hand, with high standards
and passion, treasures of elegance and refinement.
Universal and timeless, the French-style Designer
Spirit is embodied by the complete mastery of
know-how, which frees the imagination to create
the exceptional.
Each Maison Lejaby design carries within it this
breath of freedom and recounts the expert gestures to bring forth a new femininity. Wonders of
inventiveness and daring, emotional objects, they
take the most beautiful materials from Haute
Couture and, with a multitude of delicate operations, create a hymn to luxury and exquisite
pleasure.
Over time, Maison Lejaby has reinvented itself
and signs unique collections with no other limit
than this perfect “fit”, designed to be the most
sensual declaration of love to women.
2
summary
COLLECTION STRATEGY 4
PRICE POSITIONING 6
COLLECTION SPIRIT 8
TRENDS AND COLOURS 9
COLLECTIONS15
PREMIUM COLLECTION
16
PREMIUM NEW LINES
18
PREMIUM TIMELESS PIECES
30
ELIXIR COLLECTION
52
ELIXIR NEW LINES
54
ELIXIR TIMELESS PIECES
62
→An interactive summary
to follow the thread
of Maison Lejaby collections
3
FRENCH COUTURE SPIRIT
KNOW-HOW
• Intrepid designs which dare to be different
with ground-breaking ideas
• The most beatiful fabricsin all the collections
• Exceptional, distinctive finishings
• Strong & unique colour palette always ahead
of the trends
• A perfect fit, probably the best in the world
of corsetry
• E xceptionnel fabric combination, giving our products
a strong identity
•C
uts that flatter and provide confort
•O
ur products remain impeccable after use
COUTURE COLLECTION
DIFFERENCE
100% handmade
and Made in France
IDENTITY
Laboratory
Corsetry & Swimwear
French Luxury
Designer spirit
Avant-garde style
Exclusive precious materials from the Haute-Couture
Exceptional Pleasure
Price positioning: 210-400 €
PREMIUM COLLECTION
IDENTITY
Corsetry & Swimwear
Accessible Couture
Audacious chic
Confirmed couture spirit
Accessible to all women
Daily pleasure
Price positioning: 70-150 €
4
COMPETITION
Chantelle
Simone Pérèle
Aubade
Lise Charmel
Maryan Melhorn
Seafolly
COMPETITION
La Perla
Eres
Lise Charmel
Carine Gilson
Chantal Thomass
LUXURY
ELIXIR COLLECTION
IDENTITY
Larger cup size-expert collection
Corsetry & Swimwear
Accessible Couture
Refined sdduction
Audacious technicity
Flawless good-looking
Sensual daily pleasure
Price positioning: 90-150 €
COMPETITION
Prima Donna
Empreinte
Freya
PREMIUM
strategy
FALL-WINTER 2015
COLLECTIONS
3 OBJECTIVES FOR OUR FALL-WINTER 2015
COLLECTIONS:
PRIORITY GIVEN TO OUR BESTS
Buy our best lines colors in priority.
Complete the assortment with our new products.
DISCOVER UPSTREAM ALL THE NEW LINES
Launch of all the new lines in Cycle 1.
OFFER ATTRACTIVE PRICES
Strengthen our core collection with new lines with an attractive price.
5
premium
price positioning
138
Set price
Crystal Prestige
PASSION
124
124
116-130 €
MARANI
CRYSTAL
118
150
140
140
118 AFDP 124
118
GEISHA
PETRA
108
130
128
100-115 €
104
104
65-99 €
60
GABY
NUAGE PUR
6
70
80
114
SUBLIME 100
RENCONT.
84
68
126
DIVINE G. 118
MANDANA
89
88
DÉLICIEUSES D.
New lines
110
Timeless pieces
94
90
100
110
120
130
140
150
Price
elixir
price positioning
Set price
THEODORA
124
141
120-130 €
124
LA GOURMANDE
LA SUPERBE
141
ATTRAPE CŒUR
141
ROXANE
141
120
115-120 €
118
114
HANAE
110
137
131
New lines
95-115 €
NUE
98
98
7
103
108
113
125
118
123
128
Timeless pieces
133
138
143 Price
FALL-WINTER
2015
COLLECTIONS
8
trends and
colours
9
Asian Princesses
10
fall-winter 2015
trends
grey
mineral
fall-winter 2015
trends
DIVINE GUIPURE
WHITE
11
MARANI
MINERAL SATIN
PETRA
CHARCOAL GREY
THEODORA
WHITE
PASSION
WHITE
MANDANA
MINERAL SATIN
black
nude
fall-winter 2015
trends
and
GEISHA
BLACK
GEISHA
DUNE
MARANI
BLACK
MANDANA
BLACK
HANAE
SMOKEY PINK
HANAE
BLACK
PETRA
DIVINE OPALINE
PETRA
BLACK
12
blue
imperial
fall-winter 2015
trends
13
PETRA
LILY
PASSION
IMPERIAL BLUE
CRYSTAL
CASHMERE
ATTRAPE CŒUR
IMPERIAL BLUE
CRYSTAL
LILY
GOURMANDE
PITCH BLACK
ATTRAPE CŒUR
LILY
ROXANE
PITCH BLACK
black
red
fall-winter 2015
trends
and
DIVINE GUIPURE
BLACK
14
CRYSTAL
LOVE RED
CRYSTAL
BLACK
PASSION
BLACK
THEODORA
BLACK
THEODORA
PASSION RED
ROXANE
BLACK
FALL-WINTER
2015
COLLECTIONS
premium
elixir
FALL-WINTER 2015 COLLECTION
15
→SUMMARY
FALL-WINTER
2015
COLLECTIONS
premium
The month of winter this year is sprinkled with
mystery and the Lejaby Collection leads us on a
voyage to the land of the fiery Princesses of Asia.
Just as the Ying and Yang, pieces of lace entwine
and adjust themselves to create the perfect
fusion of the Mandana or Marani lines.
The delicate sensuality of embroidery and satin
reveals the refinement of materials and the perfection of detail which create the French-style
designer spirit.
The soul of a contemporary Geisha blows over
a line punctuated with flowers from Japan.
On the road of the caravans, Mysterious Petra
transports with her the treasures of savoirfaire and sensuous materials, bound for the far
reaches of the Middle East.
The Passion, Gaby, A Fleur de Peau and Divines
Guipure lines are adorned with laces decorated
with millions of Swarovski jewels and embellish
the spark of women wear them.
16
→SUMMARY
FALL-WINTER
2015
COLLECTIONS
MANDANA
GEISHA
MARANI
SUBLIME
RENCONTRE
NUAGE PUR
INVISIBLES
GABY
PETRA
CRYSTAL
DIVINE GUIPURE
À FLEUR DE PEAU
DÉLICIEUSES
DENTELLES
premium
PASSION
17
→SUMMARY
premium
new lines
designs
18
→SUMMARY
MANDANA
premium
UNDERWIRING 15433
BRIEFS 15463
PUSH-UP COQUE WITH COOKIES 15431
BOXER SHORTS 15469
PADDED DEMI CUP BRA 15432
BODY SCULPTING BRIEFS 15456
19
TOP 15496
TANGA 15462
→SUMMARY
MANDANA
15433-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
A new essential reassuring line,
combining two elastic laces and
offering a modern-style adaptation to
all busts.
15432-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
KEY SALES PITCHES
15431-PUSH-UP COQUE
WITH COOKIES
A 85-95/ 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95/ 32-36 / 70-80
- A commercial demand
and a collection shortfall
- Product functionality:
elastic lace that adapts
to all busts
- Complementary shapes
- An attractive price positioning
15462-TANGA
1-5 / XS S M L XL
FABRICS
• Jacquard elastic lace
• Striped lace
• Swarovski paste
15463-BRIEFS
1-5 / XS S M L XL
COMPOSITION
15469-BOXER SHORTS
1-5 / XS S M L XL
Polyamide/Spandex
DELIVERY DATE
Cycle I – June 2015
COLOURS
15456-BODY SCULPTING BRIEFS*
2-5 / S M L XL
15496-TOP*
1-5 / XS S M L XL
Black
Mineral
(04)
Satin
(246)
*In Black (04) only
20
→SUMMARY
MANDANA
focus on shape
UNDERWIRING (FOCUS ON SHAPE)
• Top of cups in elastic scroll lace
• Bottom of cup in striped elastic lace lined for support and opacity
• Straps covered with Valenciennes lace
• Demi-back in lined elastic scroll lace for support
• Centre panel in lined elastic striped lace for support
and decorated with a Swarovski paste jewel
• Stretch tulle back
PUSH UP (FOCUS ON SHAPE)
• New push up with cup
• Moulded cups with progressive foam and pocket for removable cookies
• Cups covered with elastic scroll lace
• Centre in lined elastic scroll lace for support
and decorated with a Swarovski paste jewel
• Straps covered with Valenciennes lace
• Half back in striped elastic lace
• Stretch tulle straight back
21
→SUMMARY
GEISHA
premium
UNDERWIRING 15533
BRIEFS 15563
PADDED DEMI CUP BRA 15532
KNICKERS 15564
PUSH-UP COQUE WITH COOKIES 15531
BRAZILIAN TANGA 15562
22
NIGHTIE 15574
→SUMMARY
GEISHA
15533-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
A new embroidered satin line which
takes its inspiration from the flower
gardens of Japan.
15532-PADDED DEMI CUP BRA
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
KEY SALES PITCHES
15531-PUSH-UP CUP
WITH COOKIES
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
- A complementary line
to our offer
- A Designer Spirit style
in contrasting embroidery
- An attractive price positioning
15562-BRAZILIAN TANGA
1-5 / XS S M L XL
FABRICS
• Embroidery of Japanese-style
flowers on rigid tulle
• Satiny weave
• Airy weave
• Satin straps with origami motif
• Swarovski cabochons
COMPOSITION
Polyester/Polyamide/Spandex
15563-BRIEFS
1-5 / XS S M L XL
DELIVERY DATE
Cycle I – July 2015
COLOURS
15564-KNICKERS
1-5 / XS S M L XL
Black
Dune
(04)
(128)
15574-NIGHTIE
1-5 / XS S M L XL
23
→SUMMARY
GEISHA
focus on shape
DEMI CUP BRA WITHOUT PADDING (FOCUS ON SHAPE)
• Cups embroidered entirely with rigid Japanese-style flowers
• Centre panel in embroidery enhanced with small Swarovski cabochons,
lined for support
• Satin straps with origami motif
• Stretch tulle back
• Half back in satin weave, lined for support
PUSH UP (FOCUS ON SHAPE)
• New push up with cup
• Moulded cups with progressive foam and pocket for removable cookies
• Cups covered in Japanese-style flower embroidery,
scalloped at the neckline
• Centre panel in embroidery enhanced with small Swarovski cabochons,
lined for support
• Satin straps with origami motif
• Stretch tulle back decorated with embroidered scallop
with hooks and eyes
24
→SUMMARY
MARANI
premium
UNDERWIRING 15633
BOXER SHORTS 15669
PADDED DEMI CUP BRA 15632
BRAZILIAN TANGA 15662
PADDED DEMI CUP BRA 15632
BRIEFS 15663
25
BODY TANGASHAPED 15653
→SUMMARY
MARANI
15633-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-100 / 32-38 / 70-85
A spectacular Christmas line inspired
by Persia withcups decorated with
embroidered arabesques.
15632-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
KEY SALES PITCHES
15662-BRAZILIAN TANGA
1-5 / XS S M L XL
- A surprising, daring line: first
Christmas embroidery offering
- Embroidery embodying the Designer
Spirit through the modelling work
on reconstructing the motif
- A stylish colour to liven up
the Christmas holidays
15663-BRIEFS
1-5 / XS S M L XL
FABRICS
• Embroidered arabesque
on rigid tulle
• Small embroidered leaf
15669-BOXER SHORTS
1-5 / XS S M L XL
COMPOSITION
Polyester/Polyamide/Spandex
DELIVERY DATE
Cycle 2 – September 2015
15653-BODY TANGASHAPED*
1-4/XS S M L
COLOURS
Black
Mineral
(04)
Satin
(246)
*In Black (04) only
26
→SUMMARY
MARANI
focus on shape
UNDERWIRING (FOCUS ON SHAPE)
• Cups in rigid embroidered arabesques
• Side support panel in lined tulle for support
• Neckline decorated with an embroidered fresco
• Centre panel in lined tulle for support and decorated with a satin motif
• Satin straps decorated at the tip of the strap
with a small embroidered leaf
• Back entirely in printed stretch tulle
BODY TANGASHAPED (FOCUS ON SHAPE)
• Cups in rigid embroidered arabesques
• Side support panel in lined tulle for support
• Neckline decorated with an embroidered fresco
• Satin straps decorated at the tip of the strap
with a small embroidered leaf
• Body in light and airy weave
• Tanga shape back
27
→SUMMARY
LIMITED EDITION
premium
SUBLIME RENCONTRE
UNDERWIRING P4033
BRIEFS P4063
28
PADDED DEMI CUP BRA P4032
BRAZILIAN TANGA P4062
→SUMMARY
LIMITED EDITION
SUBLIME
RENCONTRE
P4033-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-100 / 32-38 / 70-85
P4032-PADDED DEMI CUP BRA
A 85-95/ 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
P4062-BRAZILIAN TANGA
1-5 / XS S M L XL
P4063-BRIEFS
1-5 / XS S M L XL
A line offering an audacious fabrics
mix with a magnificent Leavers lace
and the Valentina’s sophisticated satin.
KEY SALES PITCHES
- A limited edition with beautiful
and qualitative fabrics
- A reassuring underwiring with lace
on top of cups and opaque bottom of cups
DELIVERY DATE
July 2015
COLOURS
Black
(04)
29
→SUMMARY
premium
timeless
pieces
30
→SUMMARY
premium
DÉLICIEUSES DENTELLES
UNDERWIRING 15033
BRAZILIAN TANGA 15062
SPACER DEMI CUP BRA 15030
BRIEFS 15063
31
NIGHTIE 15074
→SUMMARY
DÉLICIEUSES
DENTELLES
15033-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
15032-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
15030-SPACER DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95/ 32-36 / 70-80
15062-BRAZILIAN TANGA
1-5 / XS S M L XL
An everyday line combining delicate
Leavers lace with net lace. A Designer
feel with guipure motifs for the trim
and sophisticated tailoring.
KEY SALES PITCHES
- Sophisticated underwiring
with a new tailoring
- A spacer demi-cup bra for comfort
and invisibility when worn
- Invisible trimmings on the bottoms
FABRICS
A line combining rigid Leavers
lace and Jacquard lace net
with the use of Designer tailoring
enhanced with a guipure motif
15063-BRIEFS
1-5 / XS S M L XL
COMPOSITION
Polyamide/Spandex
COLOURS
15064-KNICKERS
1-5 / XS S M L XL
15074-NIGHTIE
1-5 / XS S M L XL
Black
Lily
(04)
(801)
32
→SUMMARY
FUTURE STAR PRODUCT
DIVINE GUIPURE
premium
UNDERWIRED TRIANGLE 15134
BRAZILIAN TANGA 15162
UNDERWIRED TRIANGLE 15134
BOXER SHORTS 15169
33
PADDED DEMI CUP BRA 15132
BRIEFS 15163
→SUMMARY
FUTURE STAR PRODUCT
DIVINE
GUIPURE
15134-UNDERWIRED TRIANGLE
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
15132-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
15133-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
15162-BRAZILIAN TANGA
1-5 / XS S M L XL
A magnificent line from the Designer
Spirit adorning the tulle with a flower
guipure festoon, offering a sophisticated seasonal colour.
KEY SALES PITCHES
- Embodiment of the Designer Spirit
- An unexpected association
which enhances the bust
with guipure and transparency
- Accessible positioning
FABRICS
• A line made entirely of rigid tulle
with an appliqué guipure festoon
• New black with polished effect
15163-BRIEFS
1-5 / XS S M L XL
15169-BOXER SHORTS
1-5 / XS S M L XL
COMPOSITION
Polyamide/Spandex/Polyester
DELIVERY DATE
Cycle I – June 2015
COLOURS
White
Black
(03)
(04)
34
→SUMMARY
À FLEUR DE PEAU
premium
UNDERWIRING 141033
KNICKERS 141064
PADDED DEMI CUP BRA 141032
TANGA 141062
TOP 141073
BRIEFS 141063
35
BABYDOLL 141088
→SUMMARY
À FLEUR
DE PEAU
141033-UNDERWIRING
B 85-105 / 32-40 / 70-90
C 85-105 / 32-40 / 70-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 80-100 / 30-38 / 65-85
141032-PADDED DEMI CUP BRA
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
141062-TANGA
1-5 / XS S M L XL
141063-BRIEFS
1-5 / XS S M L XL
A feminine, sensual line made entirely
in floral embroidery, decorated with
strips of velvet and tulle petals in the
centre of the cleavage, playing with a
pretty tattoo effect on the skin.
KEY SALES PITCHES
- A very feminine padded demi cup bra
for an uplifted cleavage
using a black tattoo effect
- Underwiring with 2 edges
fitting the bust well, outlining
a pretty transparent flower on the skin
- Very elegant crêpe top to be worn
as underwear or outerwear
- Embroidered strapless Babydoll
141064-KNICKERS
1-5 / XS S M L XL
FABRICS
An embroidered line,
enhanced with velvet ribbon
and raw-edged tulle trimmings
141073-TOP
1-5 / XS S M L XL
COMPOSITION
Polyamide/Spandex/Polyester
COLOURS
141088-BABYDOLL*
1-5/ XS S M L XL
BlackWhite*
(04)
(03)
*Until end of stocks
*In Black (04) only
36
→SUMMARY
STAR PRODUCT
PASSION
premium
PADDED DEMI CUP BRA 141232
DESIGNER THONG 141261
PADDED DEMI CUP BRA 141232
BRIEFS 141263
37
PADDED DEMI CUP BRA 141232
SEXY BOXER SHORTS 141269
→SUMMARY
STAR PRODUCT
PASSION
premium
TOP AS UNDER OR OUTER WEAR 141296
SEXY BOXER SHORTS 141269
38
SEXY NIGHTIE 141282
→SUMMARY
STAR PRODUCT
PASSION
141232-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
141233-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
A dazzling line staging wonderful
Leavers lace, work on the pleats and
feminine details, available this season
in an intense Blue.
KEY SALES PITCHES
141261-DESIGNER THONG
1-5 / XS S M L XL
141263-BRIEFS
1-5 / XS S M L XL
- Quinessential Designer Spirit
(milliner bow detail, paste)
- The quality and preciousness
of real Leavers Calais lace
- Seduction line suitable
for the end of the year
FABRICS
A line combining
magnificent Leavers dress lace
with embossed velvet
141269-SEXY BOXER SHORTS
1-5 / XS S M L XL
COMPOSITION
Polyamide/Polyester
141296-TOP AS UNDER
OR OUTERWEAR*
SML
DELIVERY DATE
Cycle 2 – July 2015
COLOURS
141282-SEXY NIGHTIE**
1-5 / XS S M L XL
*In Black (04) only - **In Black (04) and White (03) only
Black WhiteImperial
(04)(03)Blue
(263)
39
→SUMMARY
STAR PRODUCT
GABY
premium
UNDERWIRING 13833
BRIEFS 13863
SUPPLE 13843
BRIEFS 13863
SUPPLE 13843
SPANX 13856
40
BODY 13853
→SUMMARY
STAR PRODUCT
GABY
A basic timeless line combining
comfort and support.
13833-UNDERWIRING
B 85-105 / 32-40 / 70-90
C 85-105 / 32-40 / 70-90
D 85-105 / 32-40 / 70-90
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
13843-SUPPLE
B 85-105 / 32-40 / 70-90
C 85-105 / 32-40 / 70-90
D 85-105 / 32-40 / 70-90
E 85-105 / 32-40 / 70-90
KEY SALES PITCHES
- A timeless classic line
- Shapes ensuring excellent support
which girdle the silhouette
- The company’s range entry price
13863-BRIEFS
1-6 / XS S M L XL XXL
FABRICS
A line made entirely
of elastic net Lace
COMPOSITION
13856-SPANX
1-6 / XS S M L XL XXL
Polyamide/Spandex
13853-BODY
B 85-105 / 32-40 / 70-90
C 85-105 / 32-40 / 70-90
D 85-105 / 32-40 / 70-90
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
COLOURS
White Black Tea
(03)(04)
(183)
13864-KNICKERS
1-6 / XS S M L XL XXL
41
→SUMMARY
STAR PRODUCT
NUAGE PUR
premium
BALCONNET CUP 5515
BRIEFS 5563
MOULDED UNDERWIRING 5513
BOXER SHORTS 5569
42
DEMI CUP BRA 5516
TANGA 5562
→SUMMARY
STAR PRODUCT
NUAGE PUR
premium
MOULDED UNDERWIRING 5513
FULL BRIEFS 5564
43
BODY 5552
→SUMMARY
STAR PRODUCT
NUAGE PUR
5513-MOULDED UNDERWIRING
B 85-105 /32-40 / 70-90
C 85-105 / 32-40 / 70-90
D 85-105 / 32-40 / 70-90
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
5516-DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
5515-BALCONNET CUP
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
Modernity and bestsellers are the keys
to this line. Nuage Pur combines the
comeback of the successful shapes of
95 with its vintage look combing shiny
matt, milliners bows and satin pleats.
5514-STRAPLESS BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-95 / 32-36 / 70-80
KEY SALES PITCHES
- The last word in invisible thanks
to its innovative weave and matt/shiny
contrast (historic innovation of 1995
modernised in 2012)
- The wide range of shapes
and colours available
- Durability of the product over time
(exceptional weave)
5562-TANGA
1-5 / XS S M L XL
FABRICS
A matt-shiny mix of ultra thin microfibre
combined with satin trimmings
5563-BRIEFS
1-5 / XS S M L XL
5552-BODY
B 90-100 / 34-38 / 72-85
C 90-100 / 34-38 / 72-85
D 90-100 / 34-38 / 72-85
E 90-100 / 34-38 / 72-85
COMPOSITION
Polyamide/Polyester/Spandex/
Cotton
COLOURS
5569-BOXER SHORTS
1-5 / XS S M L XL
Lily BlackNude Skin
(801) (04) (145) (20)
5564-FULL BRIEFS
1-6 / XS S M L XL XXL
44
→SUMMARY
STAR PRODUCT
CRYSTAL
premium
PADDED DEMI CUP BRA 08731
TANGA 08761
PADDED DEMI CUP BRA 08731
TANGA 08761
UNDERWIRING 08733
MINI-THONG 08760
45
STRAPLESS BRA 08714
BOXER SHORTS 08769
→SUMMARY
STAR PRODUCT
CRYSTAL
premium
PADDED DEMI CUP BRA 08731
BRIEFS 08763
STRAPLESS BRA 08714
TANGA 08761
GARTER BELT 08770
46
BASQUE 08738
TANGA 08761
→SUMMARY
STAR PRODUCT
CRYSTAL
08733-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
E 85-100 / 32-38 / 70-85
08731-PADDED DEMI CUP BRA
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
08714-STRAPLESS BRA*
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
08760-MINI THONG*
1 à 4 / XS S M L
A bestseller in which refinement,
modernity and sophisticated come
together in a festive Christmas colour
and a trendy print.
KEY SALES PITCHES
- Original line with identity,
symbolic shape of the foam
demi cup bra
- Bestseller since June 2008
- The daring style of the combination
of lace and a draped weave
08763-BRIEFS
1-5 / XS S M L XL
08761-TANGA
1-5 / XS S M L XL
FABRICS
A combination of stretch Chantilly
lace with a stretch weave ultra soft,
decorated with Swarovski paste
08769-BOXER SHORTS
1-5 / XS S M L XL
COMPOSITION
Polyamide/Polyester/Spandex/
Cotton
DELIVERY DATE
Cycle I – July 2015
Cycle II – July 2015
08770-GARTER BELT*
1 à 4 / XS S M L
08738-BASQUE**
A 85-95 / 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
COLOURS
Lily
Black Cashmere Love Red
(801) (04) (240)(313)
08771-GARTER**
ONE SIZE
*In Black (04) and Lily (801) only - **In Lily (801) only
47
→SUMMARY
STAR PRODUCT
PETRA
premium
UNDERWIRING 14133
BRIEFS 14163
UNDERWIRING 14133
BRAZILIAN TANGA 14161
PADDED DEMI CUP BRA 14132
BOXER SHORTS 14169
48
CAMISOLE 14174
→SUMMARY
STAR PRODUCT
PETRA
14133-UNDERWIRING
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100 / 32-38 / 70-85
DD 85-95 / 32-36 / 70-80
E 85-100 / 32-38 / 70-85
A line inspired by the wooden lattices
of Near Eastern countries. Leavers
lace draped with an opalescent weave.
A Designer feel for this line rich with
meticulous trimmings, available this
winter in Charcoal grey.
14132-PADDED DEMI CUP BRA
A 85-95/ 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-95 / 32-36 / 70-80
KEY SALES PITCHES
14161-BRAZILIAN TANGA
1-5 / XS S M L XL
- The incarnation of the French-style
Designer Spirit with its lace,
use of drapes and trim finish
- Real everyday products, elegant and stylish
at an accessible price
- The complementarity of the shapes available
14116-CUP
A 85-95/ 32-36 / 70-80
B 85-100 / 32-38 / 70-85
C 85-100 / 32-38 / 70-85
D 85-100/ 32-38 / 70-85
E 85-95/ 32-36 / 70-80
FABRICS
14169-BOXER SHORTS
1-5 / XS S M L XL
• Very geometric stretch Leavers
lace festoon combined
with an opalescent weave
• Beautiful lace-making details
COMPOSITION
Polyamide/Spandex
14163-BRIEFS
1-5 / XS S M L XL
DELIVERY DATE
Cycle I – June 2015
COLOURS
14174-CAMISOLE*
1-5 / XS S M L XL
Lily
Black DivineCharcoal
(801)
(04)Opaline Grey
(240)
(957)
*In Black (04) and Lily (801) only
49
→SUMMARY
INVISIBLES
premium
HIGH BRIEFS 5303
KNICKERS 5304
BRIEFS 5309
50
TANGA 5301
→SUMMARY
INVISIBLES
A key range combining unequalled
comfort with total invisibility.
5303-HIGH BRIEFS
1-5 / XS S M L XL
5304-KNICKERS
1-6 / XS S M L XL XXL
FABRICS
5309-BRIEFS
1-5 / XS S M L XL
Lycra microfibre
with ultra flat trimmings
5301-TANGA
1-5 / XS S M L XL
COMPOSITION
Polyamide/Spandex/Cotton
COLOURS
White Black
Skin Nude Vanilla
Lily
(03)(04)(20)
(145)(05)
(801)
51
→SUMMARY
FALL-WINTER
2015
COLLECTIONS
elixir
The Elixir collection, never has a name fitted so
well!
A concentrated blend of sensuality and sophistication, it reveals beautiful busts with delicacy and
lightness.
Totally seductive, it borrows the art of secrecy from
geishas, voluptuousness and transparency which
hides as much as it reveals.
The combination of lace and Hanae weave offers
a feeling of freedom with ideal support, the perfect
fit, while Roxane enhances the silhouette with its
graphic embroidery.
The Attrape Cœur sensuously follows the scrolls
of its guipure to go so far as to seduce with the
dazzling Gourmande line.
Inspired by the lace of Japanese maiougi, Théodora
offers an insight into the very Asian subtlety of the
art of detail.
With this Elixir collection, the French-style Designer
Spirit draws its inspiriation from the Universal to
masterfully create unique designs.
52
→SUMMARY
FALL-WINTER
2015
COLLECTIONS
HANAE
ROXANE
LA GOURMANDE
ATTRAPE CŒUR
elixir
THEODORA
LA SUPERBE
NUE
53
→SUMMARY
elixir
new lines
designs
54
→SUMMARY
HANAE
elixir
PADDED BALCONNET BRA 3 SIZES G51531
KNICKERS G51564
UNDERWIRING 3 SIZES G51533
KNICKERS G51564
55
PADDED BALCONNET BRA 3 SIZES G51531
TANGA G51561
→SUMMARY
HANAE
elixir
PADDED BALCONNET BRA 3 SIZES G51531
BOXER SHORTS G51569
56
TOP G51573
BOXER SHORTS G51569
→SUMMARY
HANAE
G51533-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
A new line combining elastic lace and
decorated weave, offering comfort
and support, a must for deep cups.
G51531-PADDED BALCONNET
BRA 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
KEY SALES PITCHES
G51561-TANGA
1-6 / XS S M L XL XXL
- A timeless, functional line
- A reassuring shape
offering to meet market needs
- An attractive price positioning
G51564-KNICKERS
2-6 / S M L XL XXL
FABRICS
• Elastic floral lace
• Opaque stamped Jacquard weave
• Small satin ribbon detail
G51569-BOXER SHORTS
1-6 / XS S M L XL XXL
COMPOSITION
Polyamide/Spandex/Lycra
DELIVERY DATE
Cycle I – June 2015
G51573-TOP*
2-5 / S M L XL
COLOURS
Black
Smokey
(04)
Pink
(247)
*In Black (04) only
57
→SUMMARY
HANAE
focus on shape
UNDERWIRING (FOCUS ON SHAPE)
• Construction of 3 sections with side support panel
and higher underwiring for better coverage on the back
• A high cup in elastic lace
• Enhanced cleavage with Valenciennes lace with elastic bias
binding for perfect adaptability
• Bottom of cup in opaque stamped Jacquard weave
• Side support panel in elastic lined lace for support
• Straps decorated with braided fabric
• Centre panel in opaque stamped Jacquard weave decorated
with a little satin ribbon
• Half-back in opaque stamped Jacquard weave
• Swimwear back in satin
PADDED BALCONNET BRA 3 SIZES (FOCUS ON SHAPE)
• Cups with compact foam covered with elastic lace
• Centre panel in opaque stamped Jacquard weave enhanced
with a little Valenciennes lace and a small satin bow
• Straps decorated with braided fabric
• Half-back in Jacquard weave decorated with a small satin ribbon
• Swimwear back in satin
58
→SUMMARY
ROXANE
elixir
PADDED BALCCONNET BRA 3 SIZES G61531
BODY SCULPTING BRIEFS G61556
PADDED BALCCONNET BRA 3 SIZES G61531
INVISIBLE TANGA G61561
UNDERWIRING 3 SIZES G61533
INVISIBLE TANGA G61561
59
UNDERWIRING 3 SIZES G61533
KNICKERS G61564
→SUMMARY
ROXANE
G61533-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
A sophisticated line entirely in graphical embroidery, for a feminine and
sensual silhouette
G61531-PADDED BALCONNET
BRA 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
KEY SALES PITCHES
G61561-INVISIBLE TANGA
1-6 / XS S M L XL XXL
- A sophisticated, seductive line
combining embroidery on lace
and a lace net
- Complementary shapes
- An attractive price positioning
G61563-BRIEFS
1-6 / XS S M L XL XXL
FABRICS
• Scroll embroidery on rigid lace
• Lace net
• Vinyl ribbon or leather effect
and pompom
G61564-KNICKERS
2-6 / S M L XL XXL
G61556-BODY SCULPTING
BRIEFS*
2-5 / S M L XL
COMPOSITION
Polyester/Polyamide/Spandex/Lycra
DELIVERY DATE
Cycle I – July 2015
COLOURS
Black
Pitch
(04)
Black
(444)
*In Black (04) only
60
→SUMMARY
ROXANE
focus on shape
UNDERWIRING (FOCUS ON SHAPE)
• Tulip shape
• High cups in embroidery on rigid lace
• Bottom of cups in rigid lace net lined for support
• Centre panel in lined lace net for support decorated with a little pompom
• Half back in embroidery on lined lace for support
• Satin straps decorated with vinyl ribbon or leather effect
• Swimwear back in responsive satin
BALCONNET CUP (FOCUS ON SHAPE)
• High cups in embroidery on rigid lace
• Bottom of cups in rigid lace net repeating an embroidery motif positioned
on the tip of the breast
• Satin straps decorated with vinyl ribbon or leather effect
• Centre panel in lined lace net for support decorated with a little pompom
• Demi-back in lined lace net for support
• Swimwear back in responsive satin
61
→SUMMARY
elixir
timeless
pieces
62
→SUMMARY
LA GOURMANDE
elixir
UNDERWIRING 3 SIZES G21533
BRIEFS G21563
BALCONNET BRA 3 SIZES G21531
TANGA G21561
63
BALCONNET BRA 3 SIZES G21531
KNICKERS G21564
→SUMMARY
LA
GOURMANDE
G21533-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
G21531-BALCONNET BRA
3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 /32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
A line of fresh, sensual embroidery on
a tulle background for a tattoo effect.
Distinguished sensuality.
KEY SALES PITCHES
G21561-TANGA
1-6 / XS S M L XL XXL
- A visual embroidery line with impact
thanks to the tattoo effect
- A Pitch Black colour with golden
reflections which illuminates the silhouette
- Bestselling shapes from the Elixir collection
G21564-KNICKERS
2-6 / S M L XL XXL
FABRICS
• Embroidery inspired
by the eyelet embroidery spirit
• Lamination technique
on the golden skin colour
G21563-BRIEFS
1-6 / XS S M L XL XXL
COMPOSITION
Polyamide/Spandex/Polyester
DELIVERY DATE
Cycle I – June 2015
COLOURS
GoldenWhite PitchBlack*
Skin (03)Black (04)
(242)
(444)
*Until end of stocks
64
→SUMMARY
STAR PRODUCT
ATTRAPE CŒUR
elixir
UNDERWIRING 3 SIZES G61433
CHEEKIE BOXER SHORTS G61469
UNDERWIRING 3 SIZES G61433
KNICKERS G61464
65
PADDED BALCONNET BRA 3 SIZES G61432
KNICKERS G61464
→SUMMARY
STAR PRODUCT
ATTRAPE CŒUR
elixir
SEXY DEMI CUP BRA 3 SIZES G61437
TANGA G61461
GARTER BELT G61470
66
NIGHTIE G61474
→SUMMARY
STAR PRODUCT
ATTRAPE
CŒUR
G61433-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
G61432-PADDED BALCONNET
BRA 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
A line combining drapes, transparency and a guipure heart. Glamorous
shapes and a seductive line for a feminine, sensual silhouette.
KEY SALES PITCHES
G61437-SEXY DEMI CUP BRA
3 SIZES
C 95-105 / 36-40 / 80-90
D 90-105 / 34-40 / 75-90
DD 80-95 / 30-36 / 65-80
E 80-100 / 30-38 / 65-85
F 80-100 / 30-38 / 65-85
- Unique style thanks
to the use of transparency
and the guipure heart
- Daring seduction and support,
no competition
on the fuller bust market
- Large range of shapes available
G61464-KNICKERS
2-6 / S M L XL XXL
G61469-CHEEKY BOXER
SHORTS
1-6 / XS S M L XL XXL
FABRICS
Trilobal draped microfibre veil
decorated with a guipure motif
COMPOSITION
Polyester/Polyamide/Lycra
G61461-TANGA
1-6 / XS S M L XL XXL
DELIVERY DATE
Cycle I – July 2015
COLOURS
G61470-GARTER BELT**
1-4 / XS S M L
Black
LilyImperial
(04)(801) Blue
(263)
G61474-NIGHTIE*
2-5 / S M L XL
*In Black (04) only - **In Black (04) and Lily (801) only
67
→SUMMARY
STAR PRODUCT
THEODORA
elixir
BALCONNET BRA 3 SIZES G71331
BRAZILIAN TANGA G71361
UNDERWIRING 3 SIZES G71333
KNICKERS G71364
68
SEXY DEMI CUP BRA 3 SIZES G71337
BRIEFS G71363
→SUMMARY
STAR PRODUCT
THEODORA
elixir
BASQUE G71338
TANGA G71362
69
LACE BODY G71353
→SUMMARY
STAR PRODUCT
G71333-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
G71337-SEXY DEMI CUP BRA
3 SIZES
C 95-105 / 36-40 / 80-90
D 90-105 / 34-40 / 75-90
DD 80-95 / 30-36 / 65-80
E 80-100 / 30-38 / 65-85
F 80-100 / 30-38 / 65-85
THEODORA
G71331-BALCONNET BRA
3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
Sexy and glamorous, this 100% lace
line will reveal and enhance busts
and offer irreproachable support. A
timeless, seductive line which clinging
attractively to curves. This winter,
Théodora adopts the festive Passion
Red colour.
G71362-TANGA*
1-6 / XS S M L XL XXL
KEY SALES PITCHES
- Daring seduction and support,
no competitor on the ample
bosom market
- Opulent lace guipure festoon
and its refined finish
embody the Designer Spirit
- Very large range of shapes available
G71363-BRIEFS
2-6 / S M L XL XXL
G71361-BRAZILIAN TANGA
1-6 / XS S M L XL XXL
FABRICS
Fixed lace line for support, enhanced
with guipure motifs as trimmings
COMPOSITION
G71364-KNICKERS
2-6 / S M L XL XXL
Polyamide/Spandex
DELIVERY DATE
G71338-BASQUE*
C 95-105 / 36-40 / 80-90
D 90-105 / 34-40 / 75-90
DD 80-95 / 30-36 / 65-80
E 80-100 / 30-38 / 65-85
F 80-100 / 30-38 / 65-85
Cycle 2 – July 2015
COLOURS
Black WhitePassion
(04)(03)Red
(264)
G71353-LACE BODY**
2-5 / S M L XL
*In Black (04) and White (03) only - **In Black (04) only
70
→SUMMARY
LA SUPERBE
elixir
UNDERWIRING 3 SIZES G11533
KNICKERS G11564
SEXY PADDED DEMI CUP BRA 3 SIZES G11537
TANGA G11561
UNDERWIRING 3 SIZES G11533
TANGA G11561
71
UNDERWIRING 3 SIZES G11533
BOXER SHORTS G11569
→SUMMARY
LA SUPERBE
G11533-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 80-100 / 30-38 / 65-85
Designer-look line combining lace and
guipure. Feminine details, stylish and
timeless colours.
G11537-SEXY PADDED
DEMI CUP BRA 3 SIZES
C 95-105 / 36-40 / 80-90
D 90-105 / 34-40 / 75-90
DD 80-95 / 30-36 / 65-80
E 80-100 / 30-38 / 65-85
F 80-100 / 30-38 / 65-85
KEY SALES PITCHES
G11569-BOXER SHORTS
1-6 / XS S M L XL XXL
- An everyday line
in sophisticated fixed lace
for support
- Additional shapes for a sublime bust
- Black complements
a blueberry lining
G11561-TANGA
1-6 / XS S M L XL XXL
FABRICS
Charming lace decorated
with guipure and satin ribbons
COMPOSITION
G11564-KNICKERS
2-6 / S M L XL XXL
Polyamide/Polyester/Spandex
COLOURS
Black
Lily
(04)
(801)
72
→SUMMARY
NUE
elixir
UNDERWIRING 3 SIZES G41433
BRIEFS G41463
PADDED BALCONNET BRA 3 SIZES G41431
BRAZILIAN TANGA G41461
73
UNDERWIRING 3 SIZES G41433
KNICKERS G41464
→SUMMARY
NUE
G41433-UNDERWIRING 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 85-100 / 32-38 / 70-85
E 85-105 / 32-40 / 70-90
F 85-100 / 32-38 / 70-85
G 85-100 / 32-38 / 70-85
An invisible, feminine line for large cup
sizes. Delicate details, modern shapes
and timeless colours will make NUE
a success.
G41431-PADDED
BALCONNET BRA 3 SIZES
C 95-105 / 36-40 / 80-90
D 85-105 / 32-40 / 70-90
DD 80-100 / 30-38 / 65-85
E 80-105 / 30-40 / 65-90
F 80-100 / 30-38 / 65-85
G 80-100 / 30-38 / 65-85
KEY SALES PITCHES
G41461-BRAZILIAN TANGA
1-6 / XS S M L XL XXL
- An irreproachable fit
with a spacer adapted
to ample bosoms
- A new Nude colour
for perfect invisibility
- Exceptional comfort
G41463-BRIEFS
1-6 / XS S M L XL XXL
FABRICS
Opaque, comfortable weave combined
with a stretch interlock Jacquard
decorated with satin-finish strips
COMPOSITION
G41464-KNICKERS
2-6 / S M L XL XXL
Polyamide/Spandex
COLOURS
White Black Nude
(03)(04)
(145)
74