made in italy - Tonino Lamborghini Lounge

INDEX
Pure Italian Talent Page 2
Style never sleeps Page 4
Distribution Channels Page 6
Made in Italy Page 7
Partership & Events Page 8
Communications Focus Page 12
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PURE ITALIAN TALENT
A unique spirit permeates every product conceived, designed, and created
by Tonino Lamborghini. He possesses the ability to innovate, yet remaining faithful to tradition
shapes that are elegant and bold at the same time.
This passionate quest captures the ineffaceable heritage of Italian Style in the world
and speaks the inimitable language of creativity, innovation, elegance and technique.
This passion is the driving force behind the collections bearing the Tonino Lamborghini name.
In the design, in the search for details, in the desire that only a prestigious brand
can awaken. Collection conceived for men and women of character, who refuse to go
unnoticed.
Tonino Lamborghini Energy Drink high stand positioning is reflected by its can classy design:
the strength of the ‘raging bull’ meets the power of the energy drink. With first class distribution, the Tonino Lamborghini Energy Drink is the number one choice on the international
clubbing scene, available at VIP clubs around the world.
The “Style never sleeps” payoff clearly claims that this is not only an energy drink but a real
Style Icon. Because Tonino Lamborghini Energy Drink is the energy tool that allows you to live
in style throughout the day, even after 11 p.m.!
Dedicated to a medium-high level of young adults between 25 and 40 years, “fashionable”
clubbers, modern and dynamic, looking for a special energy mix. Tonino Lamborghini Energy Drink has a delicate taste and a sophisticated image. The international distribution is aligned to the product positioning and is dedicated to the Horeca and Super Horeca Channel:
hype&classy clubs, as well as bars and lounges where to relax
after work or socialize with style.
Are you ready to spread our lifestyle concept?
Because Style Never Sleeps.
MADE IN ITALY
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DITRIBUTION CHANNELS
Tonino Lamborghini Energy Drink is the first Made in Italy carbonated soft drink formulated
to give the right amount of energy to those who aim at living every moment of their life
intensively without giving up style.
The combination of ingredients with caffeine in the Tonino Lamborghini Energy Drink:
• improves concentration during stressful and difficult working periods
• improves physical performance and mental efficiency
• increases your sense of well-being
• stimulates your metabolism
The Style Never Sleeps receipt finally in one can.
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PARTNERSHIP EVENTS
The Tonino Lamborghini Energy Drink allows you to be at the most exclusive and fashionable
venues with a classy and recognizable spirit: from the “Off” Cannes festival parties to
the ATP world tournament in Rome, from the most glamorous beach parties
to the most representative Food & Beverage fairs of the market.
Partnership Clubs and music festivals: the top quality Horeca distribution brings
the Tonino Lamborghini Energy Drink to a different level event experience: in the last years
the collaboration with the world’s most exclusive clubs and festivals has produced tailor
made events with the participation of the international clubbing scene Gotha.
HYDROGEN
FESTIVAL
PADOVA
FILM
FESTIVAL
CANNES
INTERNAZIONALI
DI TENNIS
ROME
KOL
LEN
SUMMER
FESTIVAL
OSLO
WHI
TE
DIMENSIONS
EVEN
T
SKOPJE
FLASH ART
EVENT
LONDO
N
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COMMUNICATIONS FOCUS
The communication activities related to the Tonino Lamborghini Energy Drink are focused on
social networks and the organization of international events. These actions aim to promote
the classy style of the product and the synergy with the clubs and bars where the can is
available.
The media channels used go from Facebook and Twitter to a WebTV project that aims to give
a real media coverage to the major sponsored events, from Cannes to Oslo, from Skopje to
Istanbul.
Products distributed by:
OFFICINA GASTRONOMICA SRL
Via Funo, 41 - 40050 Funo di Argelato (BO) Italy
Ph. +39 051 8654192 - www.lamborghini-lounge.com
Under license of :
TONINO LAMBORGHINI SPA
Ph. +39 051 862628 - www.lamborghini.it