Sponsorship Packet - Queenie Productions

Queenie Productions, LLC
Sponsorship
Sponsor participation is the life-line of the Queenie Productions horse shows and events. We welcome
and are grateful for support at all levels. Our featured corporate sponsors include the world’s most noted
global names and brands with roots in technology, real estate, banking, retail, construction, and service
industries. We are honored to be supported by many of the most affluent and prominent individuals and
families in the United States and Canada.
No matter how large or small, we encourage you to find the sponsorship level that best suits your specific
needs. Sponsorship is a great opportunity for you to introduce a new product, your company, or service to
the vast equestrian market. Expand your networking opportunities and show your support to the riders
and supporters of this exclusive equestrian group. All of our class sponsorship is available with multiple
presentation opportunities. This is a great way to obtain new business by expanding your brand name in
the equestrian community.
If you are interested in becoming a sponsor, please contact:
John McQueen
[email protected] I Tel 318.348.8233
www.queenieproductions.com
Who Is Queenie Productions?
Queenie Productions was founded by John McQueen in 2010. John is a professional trainer, a
former competitor, United States Equestrian Federation (USEF) licensed Judge, USEF licensed
Course Designer, and award winning Horse Show Manager from Calhoun, Louisiana. He has
successfully managed numerous horse shows for different companies and associations
throughout the United States. They include: Gallop Around Louisiana Show Series in Folsom,
Louisiana; the West Tennessee Hunter Jumper Association Shows in Germantown, Tennessee;
Gallop in the Glen in Knoxville, Tennessee; and The International in Omaha, Nebraska.
Queenie Productions’ Lake St. Louis Winter Festival Horse Show Series was awarded the
acclaimed United States Hunter Jumper Associations’ (USHJA) Members’ Choice Award in
2012. John quickly became an industry leader in horse show management and production. He
is best known for the personalized care of his exhibitors and trainers; he, along with his wife
Beckie and his staff, provide a quality and enjoyable horse show experience for all who attend.
What can we do for you?
We connect our sponsors with the target
audience best suited for their individual
company, service, or product needs. It is
our goal to help strengthen your connection
to the equestrian market via the many
different promotional opportunities offered,
and we do so by catering to your unique
individual needs.
General Equestrian Demographics
Equestrian competitors and enthusiasts constitute an ideal market for high quality products and services. A recent American Horse
Council Study indicates that the industry has a $102 billion impact on the economy via direct and indirect spending annually. As a
group, they are well educated, have ample disposable income, and time to use it in pursuit of their passions.
Other factors, including age and profession, make them a perfect target audience for corporations seeking an upscale market.
Research compiled from the USEF offers these indicators of the buying power and influence of horse enthusiasts.
A MAJORITY
ARE BETWEEN
66%
38%
43%
94%
34 - 54
HAVE A COLLEGE
DEGREE OR BETTER
HAVE A NETWORTH
OVER $500,000
TAKE MORE THAN 16
AIRLINE TRIPS A YEAR
OWN AN AVERAGE OF
OWN A PET
BESIDES A HORSE
AVERAGE
INCOME IS
80%
YEARS OF AGE
NEARLY
1/3
OF EXHIBITORS HAVE
A POST-GRADUATE
EDUCATION
$185,000
MAKE OR INFLUENCE
PURCHASING DECISIONS
AT WORK
4 HORSES
COMPETE AT LEAST
6 TIMES PER YEAR
30
AVERAGE NIGHTS
PER YEAR IN A HOTEL
Title Sponsor
$50,000 or more
Become a Title Sponsor and obtain the exclusive naming rights for a hunter or jumper show
ring. Own a part of equestrian history and take advantage of this opportunity to strengthen
consumer trust and brand loyalty all five days of the show and throughout the year at all
Queenie Productions’ events. Capture the attention of this hard-to-reach, target audience
through print advertising, social events, event media coverage, signage at the show, and web
exposure, including the following:
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Sponsor jump in Grand Prix Ring (Includes $2,500 jump production cost maximum)
Naming rights for Grand Prix
VIP Ringside Seating and Tour
Host the exhibitor’s party to be held in conjunction with the Title Grand Prix
Option to present the Grand Prix awards during the horse show
Vendor Booth Space
Full-page black and white ad in the prize list
Prime banner space display in the main ring
Homepage banner color ad on the Queenie Productions’ website
Announcement and promotion on Queenie Productions’ social media
Name and logo on jump crew shirts
Daily public address announcements
Grand Prix Sponsor $25,000 - $35,000
Share your identity with these Olympic qualifying events, and enjoy exclusive placement
in our advertising, marketing collateral and signage, and be remembered. A Grand Prix
Sponsorship is ideal for any company looking to secure their positioning in an affluent
and educated market, and will include the following:
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Sponsor jump in Grand Prix ring (Cost incurred by sponsor)
Full-page black and white ad in the prize list
VIP Ringside Seating and Tour
Option to present the Grand Prix awards during the horse show
Vendor Booth Space
Your company banner hung in the Grand Prix ring
Logo and link on the Queenie Productions’ website
Announcement and promotion on Queenie Productions’ social media
Daily public address announcements
Presenting Sponsor
$10,000 - $20,000
This exclusive level of support is perfect for connecting with riders, trainers, and
affluent industry and horse show enthusiasts. Sponsorship is a great opportunity
to introduce a new product or service, or in promotion of a unique brand , and will
include the following:
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Sponsor jump in Grand Prix, Equitation, or Hunter Derby ring (Cost incurred by sponsor)
VIP Ringside Seating and Tour
Option to present the awards for a specific class or division at the horse show
Vendor Booth Space
Half-page black and white ad in the prize list
Your company banner to be hung in the Grand Prix ring
Logo and link on the Queenie Productions’ website
Daily public address announcements
Gold Level Sponsor
$5,000 - $10,000
The Gold Level of support is ideal for promoting brand recognition while connecting with
riders, trainers, and affluent industry and horse show enthusiasts. This level of sponsorship
provides a great opportunity to introduce a new product or service or to promote a unique
Brand, and will include the following:
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Quarter page black and white ad in the prize list
Logo and link on the Queenie Productions’ website
Your company banner to be hung at the horse show
Daily public address announcements
Silver ‘Party’ Level Sponsor $1,000 - $3,000
The Silver Level of support is great for local businesses looking to gain community buzz.
Benefit by hosting a party during the show along with public announcements
throughout the event. Gain the attention of equestrian enthusiasts with inventive
and creative marketing opportunities that include the following:
• Host an exhibitor’s party to be held along with a featured class during the event
(party includes venue food, up to $1,500. Does not cover outside catering)
• Business Card black and white ad in the prize list
• Logo and link on the Queenie Productions’ website
• Daily public address announcements
Bronze Level Sponsor
Up to $1,000
Sponsor a class or division, be a part of Queenie Productions’ show history, and
experience the benefits of giving. Our Corporate Friends receive networking and
marketing opportunities, great for any business looking to have a presence at our
prestigious show. Marketing opportunities include:
• Logo and link on the Queenie Productions’ website, or your company
banner to be hung at the horse show
• Daily public address announcements
SPONSOR’S SHOW RING BANNER REQUIREMENTS
Standard vinyl banners, no larger than 3’ x 8’, are to be supplied by the sponsor no later than 24 hours
prior to the start of the event. This is required to insure proper placement of your company’s banner.
Queenie Productions’ Prize List and Program Advertising Rates
Competition prize list program advertising is available to anyone wishing to place an ad. We offer a full
range of business and personal ad choices to both regional and national advertisers. Full horse show
season packages available for annual ad inclusion in all Queenie Productions prize list publications.
For further requirements, or to place an ad, please contact:
John McQueen E-mail [email protected] • Tel 318.348.8233
Full Page
7.958 x 10.472 inches
St. Louis Winter Festival Prize List Ad
(B&W) $550 (COLOR) $675
Full Season Ad (B&W) $750 (COLOR) $950
Inside Front or Back Cover - additional $100
Premier
Full Page
Back Outside
Cover
8.75 x 11.25 inches
(COLOR ONLY BLEED)
St. Louis Winter
Prize List $1000
Half Page
7.958 x 8.472 inches - portrait or landscape
St. Louis Winter Festival Prize List Ad
(B&W) $300 (COLOR) $450
Full Season Ad (B&W) $375 (COLOR) $525
Full Season Ad
$1250
1/4 Page
3.833 x 5.083 inches
portrait or landscape
St. Louis Winter Festival Prize List Ad
(B&W) $200 (COLOR) $350
Full Season Ad (B&W) $300 (COLOR) $425
1/6 Page Line Listing or Business Card
1/6 Page Ad 2.055 x 8.472 inches
Business Card 2.431 x 3.833 inches - portrait or landscape
St. Louis Winter Festival Prize List Ad (B&W ONLY) $100
Full Season Ad (B&W ONLY) $150
Get to know where your target audience can be found...
Queenie Productions hosts as many 13 weeks annually of AA and A rated USEF horse shows as
well as an additional 5 locally rated schooling shows at the National Equestrian Center (NEC) in
Lake St. Louis, Missouri. Located only 30 minutes from downtown St. Louis, NEC is a state-of-theart horse showing venue, providing fully heated show arenas, schooling areas, and stabling for as
many as 500 horses. The outdoor show rings have all-weather footing and are located near the
stabling area. NEC offers full concessions and is home to The Tack Trunk, a full-service, year-round
hunter / jumper tack shop. The Club room, located above the main show ring, is the perfect place
to relax and watch the Grand Prix, held on Saturday nights throughout the Winter Festival horse
shows. Consider hosting a Grand Prix exhibitors party in our beautiful Club room.
“Come and have a GREAT time at the show again!” John McQueen
The International Omaha horse show, produced and managed by John McQueen and Queenie Productions, is
recognized as one of the top 25 horse shows in the United States and Canada by the North American Riders Group.
For International Omaha sponsorship opportunities visit: www.worldclasshorseshows.com/sponsorfriends/
GALA HORSE SHOWS
Located in the heart of the
Blue Ridge Mountains in New
Market, Tennessee, River Glen
Equestrian Park has everything a horse show exhibitor is
seeking, from the picturesque
scenery, to the quaint area
surrounding New Market.
Gallop In The Glenn offers
something for everyone, from
the horse show dad to the
grand prix rider. It is a great
place to horse show.
Join us in Folsom, Louisiana - The GALA
(Gallop Around Louisiana) horse shows held
at the beautiful Serenity Farms, boasting
five rings of all-weather footing as well as
200 permanent stalls. The improvements,
along with the Southern hospitality and
great Southern food (only an hour from the
historic New Orleans), make this the best
place to horse show
in the South. We offer
all of our exhibitors
full Southern Louisiana
charm. YOLO!
www.gallopintheglen.net
© Photography provided by: CJM Photo I Lili Weik Photography I Flashpoint Photography
WE THANK YOU! For more information please contact:
John McQueen Tel 318.348.8233 I [email protected] I www.queenieproductions.com
© Copyright 2013 by Queenie Productions. All rights reserved. All content is fully protected and cannot be reproduced in any manner without written permission. • Portfolio is produced by SGLMarket