2015 nosa racing series sponsorship proposal

Transcription

2015 NOSA RACING SERIES
SPONSORSHIP PROPOSAL
January 6, 2014
Dear Partner in Sponsorship,
Thank you for taking the time to review and consider our sponsorship proposal. This proposal will discuss the
opportunity to form a mutually beneficial partnership between you as our sponsor, Apex SpeedSports and
Amber Balcaen.
This is a flexible proposition in that we are open to any variation of requests or inquiries for different ways we
can add value to your company. We would like to maximize the benefit this partnership has for both parties.
Amber Balcaen and Apex SpeedSports appreciate your time invested in this partnership and look forward to
working with you in the future.
Thank you for your time and consideration,
Amber Balcaen
EMAIL - [email protected]
WEBSITE - AmberBalcaenRacing.com
PHONE - 204.325.2929
ABOUTAMBER
My name is Amber Balcaen. I am a 23 year old, third generation race car
driver from Winnipeg, Manitoba, Canada. Racing is my life, and I can’t
imagine doing anything else. Being a professional race car driver has always
been my dream, however I did go to school to get my business diploma as
well. My ultimate dream is to become a full-time NASCAR driver. I want to
be the first Canadian woman to win a NASCAR series race, and racing a dirt
track sprint car is just one way to get me there. The passion, determination
and persistence that I have for racing will help me to achieve those dreams.
I have been racing since the age of 10, but have been surrounded by racing
for my entire life watching my dad, grandfather, cousins and uncles race as
well. My many successes early in my career are only the beginning of what
I want to accomplish. I know with hard work I have what it takes to be one
of the most successful female drivers of my time, and I am excited for the
journey ahead.
Aside from being a race car driver, I am also a dream chaser; I believe in
going after what I want and I believe I can achieve my goals. I feel that that
being different is a good thing which is something I wished I had learned
when I was younger. Because of this I have become an advocate for antibullying. As I build my brand, it is important for me to be a positive role
model for younger girls. I want to be a public speaker for topics like antibullying and following your dreams. I also want to be able to give back to
the dirt track racing community by offering sponsorships for other drivers like
me.
There are many attributes that make me attractive to a potential sponsor.
The first one being the most obvious; I am a young woman. Being female in
a male-dominated sport brings a lot more attention to the driver, the car, and
the sponsors associated with both. Being female makes me different, which
is why certain fans are going to like me, and that’s going to give my sponsors
HOMETOWN
more media attention. A common comparison is Danica Patrick. Everyone
knew who GoDaddy was after they became her sponsor. She also gets
DATE OF BIRTH
more TV air time during the actual race (commercials and media attention)
because she is female and I will bring those same benefits to my sponsors.
The second characteristic that separates me from my competitors is that I am Canadian. Being Canadian in an industry that is
mainly American is a competitive advantage. It’s another attribute that would bring more attention to me (as a driver) and my
sponsors.
The fact that I have a business diploma also separates me from my competition. The majority of racers go from high school right
to being a race car driver. Having a business diploma with a concentration in marketing courses helps me better understand the
business side of racing. I understand the importance of building and maintaining relationships with sponsors, coworkers and fans.
Racing is just as much of a business as it is a sport, having an education is definitely an advantage.
Fans gravitate to drivers who are genuine, humble, relatable and kind. It has been said, I possess all of these qualities. A driver who
takes the time to show their fans their appreciation is valuable to a sponsor. I appreciate my fans and strive to be a positive role
model for them.
Lastly, the passion I have for racing is enormous. I have been around racing my entire life, it’s in my blood and I wouldn’t have it any
other way.
WINNIPEG, MB
MARCH 7, 1992
PHONE - 204.325.2929
GOALS AND ACHIEVEMENTS
Finished top 10 in both track and series points
Finished top 3 in a feature event
Developed Amber Balcaen Racing brand
built Instagram followers by 350% from 2014 to
2015 (4,000 to 14,000)
built Twitter following 200% from 2014 to 2015
(2,500 to 5,000)
built Facebook following by 233% from 2014 to
2015 (3,000 to 7,000)
took the time to make an impression on other
younger girls
vast amount of media appearances
Career Highlights
First woman to win a dirt track racing championship
in Manitoba
2012 ALH Motor Speedway Champion
2013 Sportsman of the year at Red River
Co-op Speedway
Got accepted into the 2014 NASCAR Diversity
Combine
Tested an ARCA Car at Daytona International
Speedway
Got approved by ARCA and received my ARCA
License
2013 Points Championship runner-up for Red River Coop Speedway
Future Goals
2013 Northern Lightning Sprint Association (NLSA) Points
Champion runner-up
2015 compete in Diversity Combine
10 Feature wins
2013 won 75% of races, worst finish was 2nd in
completed races
2014 NOSA (410) Sprint Car Rookie of the Year
Top Rookie in NOSA & River Cities Speedway points
Top 10 in NOSA & River Cities Speedway points
Competed in 2014 NASCAR Diversity Combine
Only Canadian to compete in the 2014 Combine
Tested ARCA car at Daytona International Raceway
Approved for ARCA License for 2015
2015 race a full season 410 sprint car, win a feature
2016 compete a full season in NASCAR K&N East Series
Win Rookie of the Year
2016 Race some super speedways in ARCA or NASCAR
Truck series
2017 compete in the NASCAR Truck or Xfinity Series.
2018 full season in NASCAR Xfinity series. Win Rookie of
the year.
2020 compete in NASCAR Cup series. Win Rookie of he
year. Win multiple races in this series.
Become the first female to win NASCAR series race.
Competed in 2015 Chili Bowl Nationals
Become the first Canadian Female to win a NASCAR
series race
2014 Achievements
Have my own sponsorship contest for young female
drivers.
Raced a 2014 sprint car
2014 NOSA Rookie of the Year
Won a heat race
Gained respect from other competitors
PHONE - 204.325.2929
Be a positive role model for younger girls. Give back to
the racing community.
MARKET REACH
SOCIAL MEDIA IMPACT
Facebook
13,500
followers & friends
5,500
Twitter
followers
15,200
Instagram
followers
70010,000+
YouTube
subscribers
video hits
MEDIA HIGHLIGHTS
Speed Sport Magazine January 1, 2015
MRN Radio, Winged Nation. July 15, 2014
Toronto Sun. December 31, 2014
CTV Morning Live. June 27, 2014
TSN Radio 1290. December 23, 2014
Grand Forks Herald. June 26, 2014
CTV Morning live. December 23, 2014
Motorsports Addiction. June 26, 2014
Community News Commons. December 18, 2014
TSN Radio 1290. June 25, 2014
Red River College. December 16, 2014
CTV Evening News. June 25, 2014
Racin Nation on NBC Sports Radio. December 13, 2014
CJOB. June 24, 2014
Racetime Radio. December 8, 2014
Grand Forks Herald. June 21, 2014
Next Generation. December 8, 2014
Checkers and Wreckers Radio. May 26, 2014
Global News Focus Manitoba. December 5, 2014
River Cities Speedway. April 9, 2014
Chili Bowl Nationals. December 5, 2014
In The Dirt Radio show. March 11, 2014
The Projector. November 10, 2014
The Dirt Report. September 24, 2013
Nation Sports Radio. November 2, 2014
The Dirt Report. Sept 21, 2013
Global News. October 29, 2014
The Dirt Report. July 22, 2013
Grand Forks Herald. October 19, 2014
The Dirt Report. July 15, 2014
Fans Choice TV. October 14, 2014
Winnipeg Sun. June 18, 2013
High Speed Magazine. October 14, 2015
The Dirt Report. June 19, 2013
NBC Motorsports Talk. September 30th, 2014
Northern Outlaw Sprint Association. June 11th, 2013
Toronto Sun. September 30, 2014
The Dirt Report. Sept 27, 2012
National Speed Sport Magazine. September 19, 2015
The Dirt Report. September 13, 2012
Winnipeg Free Press Canstar. August 12, 2013
Winnipeg Sun. December 11, 2010
PHONE - 204.325.2929
MY FANS
Hey Amber I know u don’t know me but
I think it’s super awesome how inspired u r
to go for what u want. I’ve been keeping up
with your career and to be honest
YOUR DRIVE IS
INSPIRING AND ALWAYS
MAKES ME HAPPY TO
SEE EACH SUCCESS.
You should be really proud of yourself. I
wish u the best of luck and many more wins
in your future.
- Brittney Short | fan
PHONE - 204.325.2929
“You are such a good role model for female
race car drivers of any age”
- Taylor Crawley | fan
“I Have to say...you are a rarity that is hardly
seen anymore. Your parents raised you well
and you have a ton to be proud of. Very
blessed to have met you. Keep doing what
you’re doing. From what I’ve seen and heard
from others you have a lot of talent. Plus the
way you conduct and involve your fans is
elite.”
- Justin Harford | fan
ABOUT NOSA
Who is NOSA?
NOSA is composed of a wide variety of individuals. Members include not only the Drivers and Car Owners, but also Crewmembers,
Fans, Sponsors and Track Promoters. They come from many parts of North Dakota, Minnesota, South Dakota and Manitoba,
Canada. As a continually growing organization, we strive to keep a very close relationship with all parties involved with racing. Any
and all interested individuals are encouraged to join to help promote Sprint Car Racing.
More information about NOSA can be found at nosasprints.com
Mission Statement
NOSA was organized in 1994 to promote Sprint Car Racing in the upper Midwest. It was established to assist in providing its
members and participants, an arena for racing events which include adequate facilities, protection for spectators and participants,
fair and equitable rules of competition and adequate purses. It also is a medium to provide interested fans, promoters and other
parties a way in which they can participate financially and otherwise in the perpetuation of Sprint Car Racing.
River Cities Speedway
Amber will race 21 of 29 races this season at River Cities Speedway, the world famous
My favorite race track.
Legendary Bullring, in Grand Forks ND. River Cities Speedway is a 0.3-mile (0.5 km) highbanked clay oval racetrack. Races are held every Friday night from mid-April through
I’ve been to over 300
mid-September. RCS draws an average of 3,000 fans every Friday night, and 8,000 fans on
tracks in the US, Australia,
World of Outlaws nights. River Cities Speedway is the only track in the Midwest to feature
Canada, and New Zealand
both sprint cars and late models on a weekly basis.
Manitobans are particularly important to racing in Grand Forks. No concrete numbers exist,
& River Cities is officially my
but RCS officials believe roughly 30 percent of the race fans each night at RCS cross the
favorite!”
U.S.-Canada border.
The appeal of the Outlaws, who race 900-horsepower cars reaching speeds of 120 mph on
- Johnny Gibson | announcer
a small, high-banked dirt track, brings fans to RCS. But the weekly shows are quality, too.
RCS is one of only a handful of tracks in the country that race sprints and late models on a
World of Outlaws Sprint Car
weekly basis.
Each week, the crowd varies from 2,000 to 3,000. Occasionally, when there is a rare perfect summer night in Grand Forks,
approximately 4,000 fans will turn out for racing.
Speed Shift TV
Speed Shift TV specializes in online broadcasts of short track auto racing. Speed Shift TV will be broadcasting select races during
the 2015 NOSA Racing Season. The updated 2015 schedule along with more information on Speed Shift TV, can be found at
speedshifttv.com.
PHONE - 204.325.2929
NOSA 2015 SCHEDULE
Date
Track
City/State
April 17, 2015
Grand Forks, ND
April 24, 2015
Grand Forks, ND
May 1, 2015
Grand Forks, ND
May 8, 2015
Grand Forks, ND
May 15, 2015
Grand Forks, ND
May 22, 2015
Grand Forks, ND
May 24, 2015
Buffalo River Race Park
Glyndon, MN
May 29, 2015
Grand Forks, ND
May 30, 2015
Devils Lake Speedway
Devils Lake, ND
June 5, 2015
Grand Forks, ND
June 12, 2015
Winchester Speedway
Grand Forks, ND
June 19, 2015
Grand Forks, ND
July 20, 2015
Devils Lake, ND
July 3, 2015
Grand Forks, ND
July 4, 2015
Greenbush Race Park
Greenbush, MN
July 10, 2015
Grand Forks, ND
July 11, 2015
Devils Lake, ND
July 17, 2015
Grand Forks, ND
July 18, 2015
Buffalo River Race Park
Glyndon, MN
July 23, 2015
Grand Forks, ND
July 24, 2015
Norman County Raceway
Ada, MN
July 31, 2015
Grand Forks, ND
August 7, 2015
Grand Forks, ND
August 14, 2015
Grand Forks, ND
August 21, 2015
Greenbush Race Park
Greenbush, MN
August 22, 2015
Grand Forks, ND
August 28, 2015
Grand Forks, ND
September 10-12, 2015 (TBD)
Grand Forks, ND
September 18, 2015
Grand Forks, ND
indicates races on the World of Outlaws Sprint Series
PHONE - 204.325.2929
NOSA 2015 SCHEDULE
2
DEVILS LAKE
3
21
MINNESOTA
GRAND FORKS
ADA
NORTH
DAKOTA
1
CITIES:
5
PHONE - 204.325.2929
GREENBUSH
1
GLYNDON
RACES:
29
APEX RACE TEAM
Apex SpeedSports is a grassroots race team based out of Winkler, Manitoba, Canada. It is built on passion
for local, home-grown, dirt track racing, with the dream of something even bigger. We bring value to our
sponsors through success on and off the track. We build brand awareness via our extensive fan base, via visual
impressions, social media, news stories, endorsements, and hospitality events. Our conduct is professional, our
passion is undeniable.
Amber races for Apex SpeedSports race team owned by Chris Unrau and is looking for sponsors that want to
stand out as much as Amber will for the upcoming 2015 racing season. This is a tremendous opportunity for for
both Amber as well as our sponsors to be apart of one of the most marketed spectator sports in North America.
PHONE - 204.325.2929
SPONSORSHIP OPPORTUNITIES
Amber Balcaen Racing is open to discussing all manner of opportunities. Below are listed a variety of ways
Amber Balcaen Racing can promote and benefit your brand
Brand Awareness
Hospitality Event at venue of your choice, with Amber Balcaen and the team
Logo decal on sprint car*
Logo on race suit*
Logo on helmet*
Logo on pit cart*
Logo on trailer*
Logo on autograph cards, t-shirts, hoodies and all other merchandise
Mention of brand in all interviews including video, radio, print and track interviews
Brand logo seen on car at race track and races broadcast online at speedshifttv.com
Brand logo seen on car on all social media posts and articles with photo of car
Brand logo seen on Amber Balcaen Racing promotional video
ABR offers a unique promotional tool to reach a specific target market in both the canada and the US.
* opportunity for graphics to reflect company branding
Social media strategy
Posts of brand logo/product on social media outlets
33,000 followers on Instagram, Twitter & Facebook
includes “Sponsor Sunday” shout outs of company and website link
Brand logo and company website link on amberbalcaenracing.com
Amber’s fans become your consumers.
Public Relations & Promotion
Hospitality Event at venue of your choice, with Amber Balcaen and the team
Appearances as a brand representative at locations
Attending events/gatherings and galas as requested by sponsor
Poster/banners of company logo in pit area and autograph signings
Respectability & Sportsmanship
ABR reflects well upon every brand, community leader & inspiration to younger girls
Opportunity to be apart of Amber’s journey at an early stage
PHONE - 204.325.2929
SPONSORSHIP | THE SPRINT CAR
1
1
2
C
A
2
A
3
4
B
PRIMARY SPONSORSHIP AREAS
A- Top Wing Large*
B- Body Panel*
C- Top Wing Center
D- Front Wing Center
3
ASSOCIATE SPONSORSHIP AREAS
1- Inside Top Wing
2- Top Wing Small*
3- Front Wing
4- Product Sponsors*
* includes same space on other side of car
** This is not an exact representation of Amber’s car. Exact placement/size will vary
PHONE - 204.325.2929
D
SPONSORSHIP | THE TRAILER
B
A
2
1
3
A- Side Panel Large*
B- Front Panel Large
C- Rear Panel Large
1- Side Panel Small*
2- Front Panel Small
3- Product Sponsors*
* includes same space on other side of trailer
** This is not an exact representation. Exact placement/size will vary
PHONE - 204.325.2929
C
SPONSORSHIP | THE RACE SUIT
D
2
2
A
2
2
2
B
A
1
1
C
1
C
C
2
A
B
1
1
C
C
PHONE - 204.325.2929
A
1
C
SPONSORSHIP | THE HELMET
PHONE - 204.325.2929
SPONSORSHIP | THE PIT BOX
P
PHONE - 204.325.2929
EMAIL [email protected]
WEBSITE AmberBalcaenRacing.com
PHONE 204.325.4139
CONTACT AMBER
Contact us to discuss how this partnership can be tailored to best meet your marketing goals. We are open
any and all requests you may have to add or modify what the partnership entails. Give us a call or email to
discuss how we can work together to make the upcoming race season a success for Amber Balcaen as well as
!SPONSOR!s. Thank you for your time, we look forward to hearing from you.
Apex Speedsports
Chris Unrau
Email - [email protected]
Phone (CDN) - 1 204 325-2929
Address - 535 George Ave.
Winkler, MB, Canada
R6W 3N8
Driver
Amber Balcaen
Phone (CDN) - 1 204 292-3278
Phone (USA) - 1 701 412-1043
Address - 1347 Loudoun Rd.
Winnipeg, MB, Canada
R3S 1A3
amberbalcaenracing.com
Thunderstruck Sales & Marketing
Jeremy Matuszewski
Phone (C) - 1 204 362-3668
Address - 680 Roblin Blvd.
Winkler, MB, Canada
R6W 1A9
PHONE - 204.325.2929

2015 nosa racing series sponsorship proposal

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