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Sponsors & Supporters
The Great GoBake Cake Expo would not be able to happen without our generous Exhibitors, Sponsors,
Supporters and Charities! Please help support these companies wherever possible.
Exhibitors
Gold Sponsors
Baking & Cake Decorating Products, Classes & Solutions for beginners to the
experts. We have our own range of GoBake branded products and also
endorse & distribute leading Global Brands.
Satin Ice is America’s leading Rolled Fondant and offers a Satin-Smooth, elegant
finish to any Cake with a delicious vanilla flavour.
www.gobake.co.nz
www.satinice.com
Silver Sponsors
Sistema
manufactures well
made, beautifully
designed, food safe
storage containers
that are stackable.
Aspire Advisors
offers its clients the
full range of financial
services including
Lending, Mortgages,
Insurance and
Kiwi Saver.
A magical powder
that makes a
traditional flower
paste, a mix for
intricate lace work or
modelling chocolate.
100% Australian
owned chocolate
making & cake
decorating supply
company.
Five super retail
stores in Auckland
selling Party,
Variety, Baking and
Cake Decorating
products.
KiwiCakes offers a
wide range of cake
decorating and
sugarcraft supplies
online and in-store.
Fat Daddio’s®
anodized aluminum
bakeware is a result
of over 45 years of
family design and
manufacturing.
www.sistemaplastics.com
www.aspirebrokers.co.nz
www.flexipaste.com.au
www.robertsconfectionery.com.au
www.looksharpstore.co.nz
www.kiwicakes.co.nz
www.fatdaddios.com
Bronze Sponsors
Cake Competition Sponsors
Charities
Media Partner
About the Expo
GoBake are proud to present New Zealand’s first ever The Great GoBake Cake Expo. We are pleased
to have this included as part of the New Zealand Scrapbooking, Craft & Cake Expo (SENZ) 2014.
SENZ has been part of the crafting calendar in NZ since 2003 and it brings together Cardmakers, Scrapbookers,
Stampers, Mixed Media Artists, Knitters, Beaders, Quilters and now Cake Decorators... of all ages, for a weekend of
shopping, competitions, demos, classes, displays and socialising.
If you love Baking and Cake Decorating, The Great GoBake Cake Expo is perfect for you! GoBake and Satin Ice
along with leading Retailers, Cake Artists and Brands have collaborated to bring you Exhibitors, Cake Decorating
Competitions, Classes & Work Shops, Demonstrations and a “Live Cake Off” to the 2014 SENZ Craft Expo.
A fun, exciting and enjoyable event suitable for the beginner to the expert Baker & Cake Decorator!
Event Information
The Great GoBake Cake Expo is at the SENZ Craft Expo.
Opening dates & times
th
Friday 4 July
9.30am - 5.00pm
th
Saturday 5 July
9.30am - 5.00pm
th
Sunday 6 July
9.30am - 5.00pm
Location
The NZ Scrapbooking, Craft & Cake Expo (SENZ)
Ellerslie Event Centre
Ascot Ave, Remuera,
Auckland 1050
Exhibitors
Sample, taste and shop your way through New Zealand’s leading baking & cake decorating companies.
GoBake Cake Decorating Competition
GoBake and sponsors have over $5,000 in prizes to give away including Cake Supplies, Vouchers and more! Suitable
for all skill levels including Junior, Beginner, Intermediate and Advanced in a variety of divisions.
Please visit www.gobake.co.nz or contact us to register!
Ticketing
Tickets are available online and from GoBake, SENZ, Exhibitors and leading resellers across New
Zealand. To secure your ticket we recommend you purchase prior to the event as door sales will be
more expensive.
Prepaid Tickets
1 Day Pass
$14.50ea
2 Day Pass
$28.00ea
3 Day Pass
$40.00ea
Online
Please visit www.eventfinder.co.nz and search SENZ 2014 The NZ Scrapbooking Craft and Cake Expo
GoBake
Please complete our TICKET APPLICATION FORM and return via Post, Email or Phone to GoBake before
th
Monday June 16 . Application forms are available online www.gobake.co.nz or in this information booklet.
Post to GoBake, PO Box 95, Albany Village 0755
Email to [email protected]
Phone Trish 09 415 8777
Tickets will be posted to you once payment is received.
Exhibitors & Resellers
Tickets are available to purchase from selected Exhibitors and Resellers
SENZ Craft Expo
Visit www.senz.co.nz to purchase your tickets online
Satin Ice “Live Cake Off”
Watch four teams made up from New Zealand's most talented and well known Professional Cake Artists compete in a
live, 8 hour cake decorating competition. A guaranteed $5,000 and 100% of proceeds from auctioning off their cake
masterpieces will be up for grabs and donated to the teams chosen charity!
Satin Ice Cake Decorating Demonstration Stage
Learn and be inspired with our free Cake Decorating Demonstrations available throughout the show.
Featuring leading Cake Artists including Trish Woodward, Petra New, Paul Mills, Jane Sparnon, Paula
Midgley, Sarah Young, Sandra Boston, Kirsten Day, Anna Schouten, Pauline Nunns, Emma Hogg and more. Experts
in their field, our Cake Artists will inspire & educate everyone with their tips, techniques and more.
Day
DEMONSTRATION TIMETABLE (SESSION DURATION 45 MINUTES)
Time
Demonstrator
Demo Type
Location
Friday 4th July
10.00am
To be confirmed
11.00am
Paula Midgley & Jane Sparnon, Paula Jane Cakes
Novelty Cakes
Satin Ice Demo Theatre
12.00pm
Sarah Sare, Little Ninja Cake Kitchen
Figure Modelling with GoBake Model-it
1.00pm
To be confirmed
2.00pm
Emma Hogg, Strawberry Sky Custom Cake Designs
Gumpaste Frilled Peony & Rose
3.00pm
Sandra Boston, Kiwi Cakes
How to Make Wafer Paper Flowers
4.00pm
Trish Woodward, GoBake
SPCA Cupcake Decorating
10.00am
To be confirmed
11.00am
1.00pm
To be confirmed
2.00pm
Ruffle Cake
GoBake Stand
3.00pm
Emma Hogg, Strawberry Sky Custom Cake Designs
Fondant Animals
GoBake Stand
9.00am
To be confirmed
10.00am
Gumpaste Flowers
GoBake Stand
11.00am
GoBake Stand
1.00pm
Kirsten Day, Milly’s
Fondant Cookies
GoBake Stand
10.00am
Anna Schouten, Go Cake Yourself
Cakes with All Things Chocolate!
11.00am
Pauline Nunns, Iced
Embellish Moulds
12.00pm
Petra New, GoBake
Working with Satin Ice Fondant
1.00pm
2.00pm
Anna Schouten, Go Cake Yourself
To be confirmed
3.00pm
10.00am
GoBake Stand
11.00am
To be confirmed
12.00pm
Petra New, GoBake
Saturday 5th July
Sunday 6th July
GoBake Stand
GoBake Stand
GoBake Stand
GoBake Stand
GoBake Stand
Working with Satin Ice Fondant
Please note, the demonstration schedule may change closer to the date and will be confirmed at the Expo
.
GoBake Stand
Cake Decorating Classes & Workshops
Cake decorating classes are available for you to participate and learn 'hands on' from some of New
Zealand's best instructors including Trish Woodward, Petra New and Paul Mills! All equipment and
ingredients required to complete the class are included in the class price.
Please visit www.gobake.co.nz or contact us to register and book your space so you don’t miss out!
Day
th
Friday 4 July
th
Saturday 5 July
th
Sunday 6 July
CLASS TIMETABLE
Level
Time
Instructor
Class
Price
9.30am - 1.30pm
Petra New, GoBake
Advanced
Watering Can with Flower Pot
$120.00
2.30pm - 4.00pm
Paul Mills, Flexi Paste
Beginner/Intermediate
Tiger Lily with Flexi Paste
$50.00
12.00pm -1.30pm
Working with Fondant
$50.00
2.30pm - 4.00pm
Paul Mills, Flexi Paste
Chocolate Rose using Flexi Chocolate Paste
$50.00
9.30am - 11.00am
Petra New, GoBake
Working with Fondant
$50.00
12.00pm - 1.30pm
Beginner
SPCA Easy Cats & Dogs Cupcakes
$50.00
2.00pm - 3.30pm
Petra New, GoBake
SPCA 3D Cats & Dogs Figure Modelling
$50.00
In this intensive 4 hour class you will learn many new techniques especially related to Fondant & Gumpaste including
covering a cake in fondant, flower making and creating a magical suspending watering can above your flower pot! In
this hands on class you will learn;
 The essential structure for these types of gravity defying cakes
 How to stack & carve cake
 How to ganache cake
 Decorating with plunger cutters & silicone moulds
 Texturing cakes to make look ‘real’
 Adding 3D effects to give depth
 Make your own Watering Can & Flower Pot Cake (approx. 50cm high)
Everything you need to complete the class is included in the class cost!
Class Duration
Class Cost
Class Level
4 hours
$120.00
Suitable for intermediate & experienced Cake Decorators but some experience with
fondant is preferred but not required.
Flexi Paste is more than just a flower paste. Learn how to make a Tiger Lily using Flexi Paste. Let Paul Mills, founder
of Flexi Paste show you simple & effective techniques especially related to Flexi Paste. In this hands on class you will
learn;
 How to correctly mix Flexi Paste to make gumpaste
 How to create this amazing tiger lily and leaves using cutters, wires and colour dusts with chocolate
 Plus many other tips and tricks
Class Duration
Class Cost
Class Level
1 ½ hours
$50.00
Suitable for beginner & experienced Cake Decorators
Learn the latest techniques for using Satin Ice fondant including covering a cake, making gumpaste flowers, marbling
fondant, 3D Teddy Bear figure modelling and using many GoBake tools including plunger cutters, silicone moulds and
more.
Class Duration
Class Cost
Class Level
1 ½ hours
$50.00
Flexi Paste is more than just a flower paste and when added to your favourite chocolate you will be amazed at what
you can do. Learn how to make a Chocolate Rose using Chocolate Flexi Paste. (Flexi Paste with added Chocolate)
Let Paul Mills, founder of Flexi Paste show you simple & effective techniques especially related to Flexi Paste. In this
hands on class you will learn;
 How to correctly mix Flexi Paste to chocolate
 How to create this amazing rose and leaves using cutters, wires and colour dusts with chocolate
Class Duration
Class Cost
Class Level
1 ½ hours
$50.00
Have fun and learn how to make your frosting using Easy Frost then pipe onto your cupcakes achieving a variety of
simple & effective piping techniques. Make some easy fondant & gumpaste decorations ready to take your six
decorated cupcakes home with you!
Class Duration
Class Cost
Class Level
1 ½ hours
$50.00
Suitable for beginner Cake Decorators with little or no experience
Learn the basic techniques for all figure modelling and decorate six cat & dog themed cupcakes including a 3D sitting
dog, 3D sitting cat, fun & goofy dog, splayed out cat, 3D dog bone and a paw. Have fun and learn easy & simple
techniques for figure modelling using fondant, modelling paste and gumpaste!
Class Duration
Class Cost
Class Level
1 ½ hours
$50.00
About Trish Woodward
GoBake’s founding Cake Expert; Trish Woodward joined the GoBake team in 2011. Trish helps develop GoBake
products, classes & demonstrations. Over 2,500 people have experienced a GoBake cake decorating class and
thousands more have watched & learned from our free demonstrations!
Trish Woodward has a long history working in kitchens as head chef and pastry chef. She discovered her love and
passion for cake decorating many years ago and it has become both a passion and obsession. Trish loves inspiring
and educating New Zealand with the newest Cake Decorating techniques from New Zealand and around the World.
About Petra New
A trained nutritionist, Petra New qualified as a chef in 1989 and worked her way around the world, soaking up the
flavours of each country she spent time in. Career highlights include her time as the Mayor of Edinburgh’s personal
chef and as part of a catering team for the Queen’s garden tea parties at Holyrood Palace. Petra has worked in
Auckland restaurants Hammerheads, Iguaçu, Halo and One Tree Grill.
Now the mother of two energetic boys, she owns a boutique catering company, creates special occasion cakes, tutors
at the Auckland Seafood School and is a Cake Specialist Account Manager & Instructor at GoBake. Petra’s food
philosophy is all about creating modern, uncomplicated and innovative cuisine, using fresh, local and seasonal
ingredients.
About Paul Mills
Paul Mills is one of the founders of Flexi Paste! Paul’s passion and creative bearing on building
businesses and growing networks has seen him build many successful companies. Paul now teaches
Cake Decorating at Kitchenware Plus in Queensland, Australia. Learn the latest techniques using Flexi Paste, a
ground breaking cake decorating product being exclusively launched in New Zealand at The Great Cake Expo 2014!
Paul Mills qualified as a Chef under the supervision of City & Guilds of London Institute. Paul's Hospitality career has
taken him to many parts of the globe with the highlight working back in London at the prestigious 5 Star Hotel
Quaglino's of St James's Square. Paul’s cake decorating took off in 2009 when Paul became a WMI (Wilton Method
Instructor). This interest has been growing and today’s passion is demonstrated by the complete exhilaration he
receives from seeing what his students achieve.
Paul travelled back to NEC in Birmingham in 2011 (one of the largest cake shows in the world) and also worked under
Marilyn Hill – President of the British Sugar Guild. Paul owns a Cake Decorating School in Queensland, Australia
where his personal friends such as Alan Dunn and Frances McNaughton have been brought from the UK to Teach in
his school.
On reflection Paul uses cake decorating as a calming release from everyday life running many businesses’ including
being co-owner of Flexi Paste!!!!!
What is Flexi Paste?
The Answer: A magic powder. In reality the properties are truly magical, the word flexi was chosen with great
care and deliberation. In all its facets of existence that is the one word that is key FLEXI, so flexible it defies
the laws of chemistry. Is it 1 product or 10, in fact it’s many. As the standard recipe of mix is followed, the
properties of a traditional flower paste are apparent. But when you add more liquid, which could be water it will
turn into something different. A wet mix can be flavoured and coloured to your heart’s desire and then applied
to a silicone mould where the most intricate lace work could be created or simple moulded shapes.
When can you add water to chocolate? You can’t!! But in conjunction with Flexipaste powder you can. So in
essence another product is born, a paste that evolves into chocolate flower paste, a paste that can be rolled
so thin and be so stable but it is still chocolate in its origin, it defies chemistry! And again more water or liquid
can be added and you can make chocolate lace work to die for.
So come and Join Paul on an amazing journey of discovery as he shows what this magical powder is all about
Expo Contact Details
For all enquiries regarding The Great GoBake Cake Expo, please contact
Trish Woodward
Expo Coordinator
Email [email protected]

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