March 19 - 21 - Fred Astaire Dance Studios

Thursday - Saturday
March 19 - 21
Wyndham San Antonio Riverwalk
San Antonio, TX
Welcome!
Our FAAC 2015 is a back-to-basics training seminar with many
new products to implement and change the course of our
businesses going forward!
This weekend, we will launch one of our newest resources; our new student development
department online video series. The new student department series is a beginning and
the first series will include all processes we use including the tour, goals meetings, financial
presentations, pre-chats, and so much more. The full intention of this National project is to
capture every interaction we do with students on film, performed by the best in our company,
to have a visual model to train from, in the same way we do in our dance videos.
The overall themes of the FAAC 2015 include new student department, marketing, advertising
and promotions, and leadership and management as it pertains to both hiring staff and the
longevity of staff in our industry.
There will be no IT presentations except in the format of introducing new products the
company is offering. This will be a hands-on, get-serious-about-changing-business-in-a-wayto-be-even-more-financially-sound, weekend!
We are closing Saturday with a one-on-one Business Mentoring Program in the same format
of the National Mentoring Program for our professional dancers. You are invited to work
one-on-one with mentors and get personalized coaching to address your individual needs.
These mentoring sessions are for our current franchisees and management at the time of the
seminar We will take into account any prospective franchisees coming in from the outside to
participate.
Our Dance Board has a wonderful lineup as well as the staff. We are bringing
two of the best West Coast Swing and
Argentine Tango trainers in the country
along with Donnie Burns, who needs
no introduction! The Staff Seminar
begins 6:00 PM Friday and ends at 4:00
PM Saturday. The break-out sessions
on Friday will be appropriate for
them to attend if they are in town.
I have taken into account all
surveys and read directly
all of your feedback. I
am expecting you will
experience a different
model from the past. I
hope you will enjoy this
weekend!
Antoinette Benevento
Area Director, Arizona
Agenda
TRACK 1 Corporate Business
TRACK 2 Marketing
TRACK 3 New Student Department
TRACK 4 Leadership & Management
TRACK 5 Dance Department
Wednesday
MARCH 18, 2015
REGISTRATION
7:30 PM - 9:30 PM
Area Meeting
5:00 PM - 8:00 PM
Thursday
MARCH 19, 2015
7:00 AM - 8:00 AM
REGISTRATION & COFFEE SERVICE
9:00 AM - 11:00 AM
MAIN ROOM
Theresa Behenna
From Gershwin to Gaga; Extraordinary is the New Norm
Theresa is an award winning motivational speaker, performance expert and an acclaimed
international piano entertainer who inspires people to overcome fear and take risks to reach
the next level of professional and personal success. She has appeared before celebrities
such as Andrew Lloyd Webber, ‘James Bond’, Princess Grace & Sir Elton John. Since 1998
Theresa has been speaking at events across the USA using mastery of the piano as parallel
principles for individual & organizational success sharing the platform with the likes of
John Maxwell, Carol Channing and Chris Gardner (Pursuit of Happyness). “In today’s world
it takes being extraordinary to succeed. You need to stand out from the crowd to get the
client, keep the job, live a healthy happy life.” –Theresa
11:00 AM - 11:15 AM
BREAK
11:15 AM - 12:15 PM
Jack Rothweiler
Franchising -University of Dance & Business Development
12:15 PM - 12:55 PM
LUNCH (Cash & Carry)
Thursday
1:00 PM - 1:45 PM
MARCH 19, 2015
Rae Josephs
Leadership / Management
Creating a productive team
that consistently meets high
standards with pride. Rae will
introduce the system that
supports your implementation
of this skill starting first with
who we are and how we show
up as leaders.
1:45 PM - 2:30 PM
Albina Gainizamanova
Leadership / Management
cont’d...
Jessica Lengenfelder
Marketing, Advertising and
Promotions
Jesse DeSoto
New Student Department
Kim Haidinger
Marketing, Advertising
& Promotions
Jesse DeSoto
New Student Department
Kim Haidinger
Marketing, Advertising
& Promotions
Tom Korpitz
New Student Department
Introduction and suggested use
One of the most positive of new business videos series
and significant changes our featuring the first level of New
company has made is to brand Student Department
our websites. Jessica will use
this session to discuss both
our websites and our new
Marketing Alliance Products.
Setting your team up to
succeed using rules and policies
Marketing 101
as your guide. A sophisticated, In order to successfully grow
inspirational approach to a your business, you’ll need
seemingly tough subject.
to attract and then work
to retain a large base of
satisfied customers. Marketing
emphasizes the value of the
customer to the business, and
has two guiding principles:
1. All company policies and
activities should be directed
toward satisfying customer
needs, and 2. Profitable sales
volume is more important than
maximum sales volume. This
breakout will delve more into
answering the question, “What
is Marketing?”
2:30 PM - 3:30 PM
Albina Gainizamanova
Leadership / Management
Gifts and Talents,
Marketing 101
Strengths and Weaknesses
Leaders must be able to identify ...continued
these traits in order to obtain
the best results from their staff.
Once identified, what are the
actions that must be taken
to succeed in your business?
Jean-Marc will also cover the
necessity of being training
specific in all venues.
Introduction to Videos
Mr. Korpitz has a passion for
new student department unlike
most! He has run a successful
New Student Department for all
the years he’s been in business.
Mr. Korpitz will teach the
absolute must have’s for staff to
help students that want to learn
to dance to continue with Fred
Astaire Dance Studios.
Thursday
MARCH 19, 2015
AFTERNOON BREAK
3:15 PM - 3:30 PM
Stephen Knight, Co-National Dance Director
Dance Director Video Series
3:30 PM - 4:15 PM
Sasha Bylim, Co-National Dance Director
Update on new curriculum and other dance board matters
4:15 PM - 5:45 PM
Friday
7:00 AM - 8:00 AM
cont’d...
MARCH 20, 2015
REGISTRATION & COFFEE SERVICE
8:00 AM - 9:30 AM
9:00 AM - 9:45 AM
Sasha Bylim & Stephen Knight
9:30 AM - 11:00 AM
Donnie Burns
Our Company Overseas
Donnie Burns MBE was born in Hamilton, South
Lanarkshire, Scotland in 1961. He is a Scottish
professional ballroom dancer, specializing in Latin dance.
He and his former partner Gaynor Fairweather were 14time World Professional Latin champions: this is by some
way the record for this title. They were also eleven times
International Latin American Dance Champions, and this
is also a record. On their competitive retirement both
were honored by appointment as MBE. Donnie was
undefeated in any competitive dance contest for nearly
20 years of continuous competition, a record in any major
category of ballroom dance; this is now in the Guinness
Book of Records. During this period he won major titles
in countries throughout the world. He is a winner of the
Carl Alan Award for outstanding services to dance and
is widely considered the “Michael Jordan” of ballroom
dancing. Fred Astaire Dance Studios welcomes Donnie,
presenting “Dancing overseas and Fred Astaire Dance
Studios part in its future”
11:00 AM - 12:00 Noon
John Gates
Mitch Korn & Paul Rich
What’s New in Our Company?
John Gates will be presenting a new competition cruise
opportunity for all and a personalized award system to
use to increase our customer service! Get ready to travel
in January 2016! All the details will be provided!
9:45 AM - 12:00 Noon
Buddy Schwimmer
WC Swing -Current Trends and Styles
Friday
MARCH 20, 2015 cont’d...
LUNCH (Cash & Carry)
12:00 Noon - 12:55 PM
1:00 PM - 2:00 PM
Pahjmon Lipsey
Leadership / Management
Creating Longevity with Staff
Jesse DeSoto
New Student Department
Providing consistent upward mobility
and opportunity is the secret to staff
longevity. This session will train this
process including how to create the
multi-unit franchise model starting at
the staff level.
Most important keys to
increasing your active count
through successful bronze
enrollments.
1:00 PM - 2:30
Donnie Burns
World Latin TrendsThen & Now
Friday
2:00 PM - 3:00 PM
MARCH 20, 2015 cont’d...
Rae Josephs
Leadership / Management
Creating Longevity
with Staff
The motivation of staff
and students to pursue
goals that are dreams. The
mindset, language and
actions of the leader will
or will not inspire staff and
students to step out of their
comfort zone and pursue
goals that they really want
but might be reticent to
take action on. This training
will provide a five step
process to learn this as a
skill.
Tad Joy
Staff Acquisition
Processes and
Systems
Tad will spend time in this
session on some of the
most successful methods
for accessing new staff
members.
4:15 PM - 5:30 PM
Growing your business
in 15 minutes a day with
social media
Join 919 Marketing’s
Matt DeMargel for an
engaging
conversation
about the social media
opportunities you should
be taking advantage of to
grow your studio. Learn
how to use social media
to maximize traffic to your
website, what are the new
tools for small business on
Facebook and Yelp, and
how do you secure raving
customer reviews that get
new students in the door!
Jonathan Kroll
2:30 PM - 4:00 PM
New Student
Department
Lori Ross
The Exchange for Time
is Money
Leadable Argentine
Economics is the study Tango-Showdance
of why people make
the decisions that they
make. In this session
Jonathan will teach
how to understand the
differences in human
behavior
and
how
perception and valuation
can change how one
student will decide
compared to another.
This will be focused on
how to increase your
success in your new
student department but
applies to all aspects of
business and life.
AFTERNOON BREAK
3:00 PM - 3:15 PM
3:15 PM - 4:10 PM
Matt DeMargel
Marketing, Advertising
and Promotions
Jesse DeSoto
Financial Presentations,
Consistent Weekly
Presentations and
Enrollments
John Gates
Building Your
Team Around Your
Competitive Students to
Support Greater Success
This session will train
consistent
projections
to meet studio goals
based on our company’s
foundation of programs
and results.
What does it take to
create and maintain a
competitive team each
year? John Gates will
train a system and a
mindset that is effective
using FADS trophy
system and the team
concept. They say it
takes a village to raise a
child - the same is true in
business.
Tad Joy
Hiring Practices Mastery
Tad is working with one of the most successful firms in the country in effective hiring
practices and is bringing a system that we will be able to take home and implement
immediately
4:00 PM - 4:15 PM
BREAK
4:15 PM - 6:30 PM
Dance Board
Discussion Club
Saturday
COFFEE SERVICE
8:00 AM - 9:00 AM
Exhibits Open
10:00 AM - 1:00 PM
1:00 PM - 1:30 PM
1:30 PM - 3:45 PM
MARCH 21, 2015
Kim Haidinger
Close the Knowing vs. Doing Gap
Learn more about the actions of making things happen. All studios need to utilize the
very same systems to grow their franchised business to success. This presentation will explore
the reasons why inconsistencies exist in the application of information. The objective of the
presentation is to help all attendees harness the power to proactively move their business to
the success levels that we all expect of a franchise. We will identify blockers to implementation,
define systems with a priority order for implementation, as well as discuss the best studied habit
formation rules. This presentation will include lecture, discussion, and workshop elements; and
all attendees will create a personal checklist from a standard guide that they can bring home and
use as a map to guide them in a forward progressive movement.
LUNCH (Cash & Carry)
Mentoring Program (3 Sessions)
Our Mentoring Program is fashioned after the National Mentoring program at nationals where
“management personnel” will be given an opportunity to meet one on one with certain top
Professional leaders in Fred Astaire Dance Studios to receive personalized business coaching.
The mentoring is designed to serve the current franchisees and training directors actively working
these roles presently. You can choose from many different mentors and meet one on one for 45
minutes with each.
Each session will be 30.00 in the same way the dance coaching is set up.
All subjects will be addressed that are part of our day to day along with budget, goals, growth,
change, hiring, staff and student acquisition, multi – unit systems, time management, life balance,
operating a studio with children and/or outside responsibilities, dancing professionally while in
management / ownership, etc.
Notes: Once all current management personnel have been scheduled, any sessions still available
will be opened up for prospective management/ franchisees moving into these positions within
6 months.
The current list of mentors includes Kim Haidinger, Rae Josephs, John Gates, Stephen Knight,
Sasha Bylim, Albina Haberle, Antoinette Benevento, Jean Marc Casanave, Jack Rothweiler, Luann
Pulliam, Bruno Collins, Jesse Desoto, Tad Joy and many more.
3:45 PM - 4:15 PM
WRAP-UP
TRACK 1 Corporate Business
TRACK 2 Marketing
TRACK 3 New Student Department
TRACK 4 Leadership & Management
TRACK 5 Dance Department
Leadership/Management
The objective of these sessions will be to train and workshop the necessary skills and processes
needed to hire and attract great staff and management and to create longevity with these same people.
All sessions will be geared toward performing as an effective leader that inspires and empowers
employees to be and do more than they thought possible. Critical thinking skills, successful decision
making, employee benefits systems, goal setting with employees, and career opportunity paths are
only a few of the subjects that will be covered.
Marketing, Advertising and Promotions
The objective of these sessions will be to provide templates, tools and other initiatives to assist in the
marketing efforts at the studio, regional, national and International level. New presenters that are
succeeding in the market today averaging over 10 new students a week will be part of the presentation
team, offering more options to choose from to build your student base.
New Student Department
All success in our business that creates the environment of joy, laughter and “eu- stress” [positive
stress] comes from having enough to go around, congruent with all life principles. This measures out
in having a large and growing active count. The active count is built with a productive and consistent
new student department. One of our newest products is in production at this time and will be launched
at FAAC, 2015. This product is a video series using some of the best in our company demonstrating
the actual processes with students to use in training staff in our company how to be the very best with
Bronze and below. The objective of these sessions will be to help implement this series into your
day to day training and to demonstrate the many different uses of this tool to increase your active
counts going forward. Your national company is creating and paying for this for you to use as part of
the manuals and videos we presently have to show FADS has a unique system of teaching, unlike any
other. There will be no additional cost to you to access them.
STAFF SEMINAR
Friday
MARCH 20, 2015
6:00 PM - 6:15 PM
Tad Joy
Introduction/Agenda
6:15 PM - 6:45 PM
Donnie Burns
One of the most inspirational ballroom dancers of all time will spend time talking with our
staff about their career in our industry!
6:45 PM - 9:00 PM
Buddy Schwimmer
If one were to ask who is the best West Coast Swing dancer and teacher the answer is
easily Buddy. Look forward to one of the most fun and educated sessions on West Coast
Swing.
Saturday
MARCH 21, 2015
9:00 AM - 9:15 AM
Welcome
9:15 AM - 12:00 NOON
Lori Ross
Argentine Tango
Lori is one of the best teachers and dancer in the United States in Argentine Tango. She
also is highly skilled in all other styles of ballroom dancing. In this session she will interrelate
Argentine Tango with Foxtrot, Tango, and Waltz in such a way that this social dance can be
lead and followed.
12:00 NOON - 1:00 PM
LUNCH
1:00 PM - 1:45 PM
Tad Joy
1:45 PM - 4:00 PM
Paul Volpe
Forward March - Team Activity
Paul and his team are coming with an exercise that will prepare all staff for their future in
business and life. Be ready to fully engage and have some fun while learning some of life’s
greatest lessons as a team