Come meet your match. Trader Corporation is a Canadian leader in

Come meet your match.
Trader Corporation is a Canadian leader in print and online vertical media, and publisher of numerous print and
online properties, including Auto Trader™, Auto Hebdo™, Buy&Sell™, The Bargain Finder™, Homebase™ and
many more. We provide advertisers with incredible reach into 4 product verticals on a nationwide basis, by
leveraging strong brands with consumers.
We cover the nation with targeted publications in the Automotive, Real Estate and General Merchandise verticals,
with Employment publications in select markets. Our publications have huge national distribution, and tremendous
readership. Our websites attract millions of unique visitors, every month (1).
At Trader Corporation, we are committed to finding the best Seller for each Buyer.
Our strong family of brands in print and online will drive targeted leads to your business.
EXTEND YOUR REACH ACROSS CANADA:
(1) January 2007. ComScore Media Metrix, National Results.
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
C O R P O R AT E – O u r B r a n d s
Come meet your match.
OUR COMMITMENT
At Trader Corporation we prove our value through incredible reach and results to our clients every day.
We are committed to deliver the right media options and the right tools and reporting for your business.
We work hard to ensure that your message reaches a vast audience through our extensive distribution network,
and by investing in our brands to make them top of mind with consumers.
As a result, we deliver the audience with the greatest reach of people who are ready to buy a vehicle.
Partner with us – let us consult with you to choose the right ad program and media selection that delivers
qualified consumers and a great return on investment.
Trader Corporation
Commitment
Product
Audience
Distribution
Content
Recommendation
and Support
Reach
Promotion
AUTOMOTIVE
ROI
Leads to
Consumers
Usage
EMPLOYMENT
Advertiser/
Trader Corporation
Partnership
Advertising Program
Business Imperatives
GENERALIST
REAL ESTATE
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
C O R P O R AT E – Va l u e P r o p o s i t i o n
Come meet your match.
AUTOMOTIVE
Put your
WHY PARTNER WITH US?
When people are looking for used vehicles, they turn to one of
Canada’s leading providers of print and online automotive classifieds,
Trader Corporation.
advertising
With more than 95 magazines, and Canada’s #1 vehicle resource
website, (1) it will not take customers long to meet their match.
WE DRIVE RESULTS:
Trader Corporation drives results to your business with targeted advertiser
programs, right down to the region, customer profile and vehicle category.
Our combined print and online offering bring a comprehensive media
solution to your business.
REACH
Our magazines extend your reach beyond traditional media to targeted
automotive buyers. We publish more than 34 million magazines (2)
annually, which are distributed through 47,000 retailer and street
level locations. (3)
message in
front of our
targeted
audience, and
watch the
number of
leads to your
business grow.
Consumers looking to buy a vehicle use our publications throughout their
search. Our vast content lets them size the market through a single
source. Reach this audience of motivated buyers throughout their
buying cycle.
ACCESS
More than 2 million online unique visitors visit Trader Corporation
automotive websites every month. (1)
Plus, we offer paid and free circulation print titles at high frequency
retailers throughout Canada – anywhere, anytime, and for anyone
looking for a vehicle.
RESULTS
Trader Corporation’s market leadership and content have resulted in
amazing brand awareness. In a recent national survey, 83% of respondents were aware of Trader magazines and websites. In fact, the most
top of mind source consulted when buying a used car or truck is
Auto Trader/Auto Hebdo magazine. (4)
Partner with the trusted, reliable brands of Trader Corporation, the
source for consumers in the vehicle market.
(1) January 2007, ComScore Media Metrix, Unduplicated Unique Visitors to AutoTrader.ca Sites, AutoMart.ca, AutoSeller.ca, AutoHebdo.net
(2) January 2007, Trader Corporation Average Monthly Print Run. (3) March 2007, Trader Corporation Internal Distribution Figure, actual number is dynamic.
(4) October 2006, Auto Trader awareness study, Ad Hoc Research.
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
AUTOMOTIVE – Overview
Come meet your match.
AUTOMOTIVE
Auto Trader is recognized as a source for print and online automotive
information with 83% brand awareness amongst consumers.(1)
QUALIFIED BUYERS
80% of
respondents
know a
Trader
publication. (1)
Online Demographics (2)
Male Audience on Trader Corporation
Automotive Websites
19%
Female Audience on Trader Corporation
Automotive Websites
24%
22%
22%
Plus, awareness was even
higher among:
• 35-44 yr olds (86%)
• 45-54 yr olds (87%)
35%
22%
18-24
34%
25-34
22%
35-49
50+
• HH income of
50K-$75K (87%)
• $75K-$100K (90%),
$100K+ (90%)
Trader Corporation websites reach both men and women in their prime
vehicle acquisition ages.
• Completed university
(83%)
Household Income of Trader Corporation Website Visitors (2)
18%
42%
18%
22%
40,000-59,999
60,000-74,999
75,000-99,999
100,000
Nearly 60% of visitors to Trader Corporation websites have a household
income of more than $60,000, making them prime targets for your
advertising message.(2)
(1) October 2006, Auto Trader awareness study, Ad Hoc Research.
(2) Demographics Source: January 2007, ComScore Media Metrix, AutoTrader.ca Sites, AutoMart.ca, AutoSeller.ca, AutoHebdo.net
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
AUTOMOTIVE – Demographics
Come meet your match.
AUTOMOTIVE
PAID CIRCULATION TITLES
PRINT PUBLICATIONS
Reach the market with:
• 66 paid circulation titles in 25,000 distribution points (1)
• 33 free circulation titles in 22,000 distribution points (1)
• 18 targeted regions throughout Canada
We bring you targeted vehicle segments, with dedicated publications for
cars, trucks, boats, recreational vehicles and heavy equipment. Plus, we
create issue specials and supplements which are distributed at targeted
market events and major trade shows throughout Canada.
FREE DISTRIBUTION TITLES
Our strategic distribution areas are designed to support your local,
regional or national sales and marketing objectives. We have publications
targeted to every province and major centre in Canada.
With an average of over 2.9 million magazines per press run each
month (2), we truly cover the nation.
Plus, our distribution team ensures that our publications are available in
high traffic, high frequency retailers across the country.
Our commitment to provide our clients with targeted media options,
and an efficient distribution network is why we are so successful at
driving leads to your business.
A SAMPLE OF OUR
RETAIL PARTNERS
Logos of our retail partners are trademarks of their respective owners.
(1) March 2007, Trader Corporation Internal Distribution Figures, actual number is dynamic.
(2) January 2007, Trader Corporation Average Monthly Print Run.
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
AUTOMOTIVE – Print Media
Come meet your match.
AUTOMOTIVE
ONLINE MEDIA
Trader Corporation’s strong online media delivers your message to millions
of Canadians every month.
• 4 automotive dedicated websites, including AutoTrader.ca,
AutoHebdo.net, AutoMart.ca, and AutoSeller.ca
• More than 2 million unique visitors per month (1)
• More than 200 million page views per month (2)
• The most time spent online (3) vs. any other automotive
resource website
• Driving traffic through YPG partnerships
With more than 250,000 vehicles online (4) it is no surprise that
AutoTrader.ca is the number 1 source for automotive consumers.
Visitors to our automotive websites spend nearly twice as much time
on them than on any other automotive resource website. (3)
We have built engaging content, making Trader Corporation a one-stop
solution for vehicle buyers.
Unique Visitors and Time Online (1&3)
2500
2000
1500
1000
AUTO123.COM
DRIVING.CA Sites
eBay Motors Canada
Canoe Auto Net
Sympatico - MSN Autos
0
AutoTrader.ca Sites
500
50
45
40
35
30
25
20
15
10
5
0
Total Unique Visitors (000)
Average Minutes per Visitor
Ensure your online media spend drives you the maximum possible leads
by partnering with Trader Corporation – the leader in online automotive
resources in Canada (1).
(1) January 2007, ComScore Media Metrix, Unduplicated Unique Visitors to AutoTrader.ca Sites, AutoMart.ca, AutoSeller.ca, AutoHebdo.net
(2) January 2007, ComScore Media Metrix, Unduplicated Total Page Views for AutoTrader.ca Sites, AutoMart.ca, AutoSeller.ca, AutoHebdo.net
(3) January 2007 Com Score Media Metrix, avg. minutes per visitor. (4) Online ad count from National AutoTrader.ca database 3.20.2007
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
AUTOMOTIVE – Online Media
Come meet your match.
Program
Elements:
ENHANCED VEHICLE BRANDING
Enhanced Vehicle Branding is an online program that creates awareness
for certified used programs in AutoTrader.ca and AutoHebdo.net’s huge
audience every month.
The national Enhanced Vehicle Branding program provides a highly
targeted brand treatment that travels with every certified vehicle posted
across Canada on Auto Trader English & French language websites.
• Every time a Certified
vehicle is viewed it is
identified with an
interactive logo
• Clicking the EVB logo
opens a popup
window, which
communicates the
manufacturer’s
Certified features &
benefits messages
• The popup window
contains a link,
connecting consumers
directly to your
Certified Program
homepage
Key Program Benefits:
• Certified Vehicles stand out within the listing
• Create high impact branding of Certified vehicles
• Communicate the core Certified brand features and benefits
• Create maximum awareness for the Certified brand
• Drive traffic to your website and dealer’s individual websites
Every Dealer who is an online client of Trader Corporation qualifies for
the Enhanced Vehicle Branding program.
• When consumers end
their interaction, they
are automatically
returned to the vehicle
they were viewing
Branding travels with every
vehicle across the site
whenever and wherever
it is displayed! There is
no cap to impressions
Branding
Provided:
Interactive Brand logo
• Pop-up features and
benefits window
• Interactive link to
certified website
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
A U T O M O T I V E – E n h a n c e d Ve h i c l e B r a n d i n g
Come meet your match.
AUTOMOTIVE
Our
Automotive
Brands
PRODUCTS AND RATES
Our advertising options offer solutions that fit your business objectives.
Deliver your sales message to our huge, targeted automotive audience.
Speak to your sales representative today.
Auto Trader™
Creative
ROS
CPM
Home
CPM
Targeted CPM
Skyscraper
120x600
$20.00
$22.00
$25.00
Auto Hebdo™
Leader Board
120x600
$18.00
$20.00
$25.00
Auto Seller™
Big Box
300x250
$22.00
$22.00
$30.00
Boat For Sale™
Boat Journal™
AUTO TRADER (Hebdo & Occasion)
Full page 4 colour gloss
$1250
Full page 4 colour process
$1050
Full page B&W newsprint
$725
Nor’Westing™
J’Affiche™
Dealer’s Choice™
AUTO MART
Full page gloss
Auto Mart™
$1780
Winnepeg Wheels™
$870
Full page B&W newsprint
LUXURY AUTO TRADER
Full page gloss
$1550
Full page 4 colour process
$1250
PRINT PRODUCTION GUIDELINES:
Files can be submitted in Quark Xpress, Illustrator or Photoshop,
to [email protected].
All raster art should be 300dpi. All colours should be converted to
process and full colour images must be saved as CMYK. Please include
all fonts used, or create outlines, and include all embedded artwork and
fonts. Please ensure all work is in the live area, no bleeds permitted.
Magazine Trim Size 7”x10.5”
Full Page Live Area: 6.25”x9.583”
Contact Us:
[email protected]
1-800-268-2938
Auto Trader™ AutoTrader.ca™ Auto HebdoMC and AutoHebdo.netMC are trademarks of Trader Corporation in Canada.
AUTOMOTIVE – Rate Card