the collection
Transcription
the collection
Welcome CEO WELCOME After 27 years in the industry, I am very proud that AUTORE is a major contributor to the international South Sea pearl business. From our pearl farm operations, to the wholesaling of loose pearls and necklaces, and the design and manufacturing of new jewellery collections, AUTORE continues to serve a wide range of customers around the globe, and 2015 will be no exception. With a contemporary view of the pearl always in mind, AUTORE remains at the forefront of shaping the perception of how we understand, adore and wear pearls today. Our new collections continue to challenge traditional concepts of pearl design and our jewellery provides above all else, an incredible personal experience. In response to the success of last year’s ‘Capsule Collection’ featuring floral motifs, our design team was inspired to create the new 2015 ‘Orchid Collection’ - a jewellery range that combines two of nature’s great treasures: the unique Australian native orchid, and the magnificent South Sea pearl. The ‘Orchid Collection’ will be unveiled at Baselworld in March, showcased alongside a second new collection named ‘Rose Cut’ – a fusion of architectural heritage and contemporary design. As with all AUTORE jewellery, our new collections embody quality, sensuality and distinction in combining South Sea pearls with striking gemstones to create bespoke pieces that display both innovation and functionality within modern settings. It is my pleasure to introduce our 2015 collections to the international jewellery world. We have cause to celebrate more innovative and stylish design with an important addition to the AUTORE brand. Look out for a chic re-interpretation of our packaging and display material to be launched this year, featuring a colour that is steeped in pearling history – a fitting complement to AUTORE’s new range of jewellery. Away from the design halls, and back to the source, the AUTORE pearl farms have enjoyed a strong year producing some exceptional harvests of South Sea pearls. Our farm in Lombok, Indonesia has launched an environmental conservation initiative in which AUTORE has committed to an education program for the local community centred on the importance of marine life and preservation. I am incredibly pleased with the progress so far, and look forward to seeing the ongoing benefits of this project. A successful year ahead would be impossible without a team of dedicated and determined staff across all sectors of the business, and I would like to thank all the extraordinary AUTORE staff who believe in my vision for the company, and share my passion for the South Sea pearl. NEW LOOK We are pleased to announce that this year AUTORE is launching a new look for the company. Rosario Autore CEO The AUTORE Group The new AUTORE packaging material will reflect the elegance, intricacy and beautiful nature of the new collection showcasing at Baselworld March 2015. CONTACT DETAILS Head Office Lvl 5, 125 York St Sydney 2000 NSW Australia +61 2 9285 2222 New The copper tones, and soft luxurious material chosen by Autore, is a reflection of the Copper of diving history, and the remarkable human endeavour behind the pearl. Marketing Department Lvl 5, 125 York St Sydney 2000 NSW Australia +61 2 9285 2222 [email protected] Learn more about AUTORE, Our new collections, and our history. For your own AUTORE USB please email [email protected] www.pearlautore.com AUTORE unveil its latest collections of South Sea pearl jewellery Baselworld Sydney, February 2015 South Sea pearl company, AUTORE, is renowned for pushing the boundaries of pearl design. Since the launch of their award-winning collections Oceania, Fire & Ice and Venezia, the AUTORE name has become synonymous with fusing striking elements of nature with heritage-inspired architectural motifs to create outstanding South Sea pearl jewellery collections. 2015 is no exception as AUTORE is set to unveil two new collections at Baselworld. Headlining the launch is the Orchid Collection, which explores the intricate and distinctive qualities of two of nature’s great treasures - Australian orchids and South Sea pearls. Just as no two South Sea pearls are the same, so too is each orchid unique, making this flower the perfect motif for AUTORE’s new collection. “The inspiration for our new collection was sparked by the exotic, somewhat eccentric nature of orchids which inhabit the harsh Australian landscape. We have aimed to re-imagine their individual colours and shapes which are completely unique to Australia” said AUTORE CEO, Rosario Autore Mr Autore states “The brief that was given to my design team was to create a realistic representation of different orchids – no small challenge given the difficulty of creating life-like appearances of flowers in jewellery design in the past. We have incorporated unique technical features such as subtle movement within the pieces, and careful selection of graduated coloured gemstones to mirror the natural colours and create a life-like look”. Founded in 1991, The AUTORE Group is one of the largest South Sea pearl companies in the world. A vertically integrated operation, AUTORE produces, designs, manufactures and internationally distributes qualityassured luxury jewellery and South Sea pearls right from the source. Complementing the nature-inspired Orchid Collection, AUTORE proudly introduces a line of jewellery that recreates the delicate rose cut design of the 16th century. Named Rose Cut, this collection is an exquisite translation of the intricate arrangement and alignment of rose petals. AUTORE jewellery has been worn by celebrities around the world and received some of the industry’s highest honours including Vogue Best New Jewellery Collection Baselworld (Spain); Veranda Art of Design Award (US); Couture Design Award for Best Pearl Design (US); and Designer of the Year (UK). AUTORE Design Director, Jane Autore drew her inspiration drew from the desire to “create a contemporary collection which has a strong classic presence. We wanted to present to the world a design concept which intertwines the brilliance and skill of the past, with the present.” Baselworld: Hall of Visions Hall 2.1 Stand D61 Vegas Couture Show 2015: Booth Salon 151 AUTORE continue to redefine the image of pearl jewellery by marrying innovative design and exquisite craftsmanship with extraordinary South Sea pearls. The AUTORE Group, Australia Ruby Autore +61 29285 2222 [email protected] www.pearlautore.com UK / Europe Press Patricia Tindale for AUTORE At PA Media + 44 1279 844099 [email protected] For media appointments, images or further information please contact: AUTORE launch The Orchid Collection Sydney, February 2015 Throughout history, the orchid has been recognised as the most luxurious of flowers, a symbol of love strength, fertility and loyalty. Australia, home to the world’s most coveted South Sea pearls, is also home to some of the world’s rarest orchid species with distinctive qualities such as strong colours, intricate curves and symmetrical lines, not found in other orchids. The 2015 AUTORE Orchid Collection explores the intricate qualities of both South Sea pearls and native Australian Orchids. It combines the individuality of two of nature's great treasures, recreating their magnificence in exquisite jewellery. “The inspiration for our new collection was sparked by the exotic, somewhat eccentric nature of orchids which inhabit the harsh Australian landscape” said CEO, Rosario Autore. “Throughout the history of jewellery design, it has always been a challenge to resemble the true, life-like appearance of a flower, with orchids proving more difficult to portray than other flowers.” Rosario explained that the brief given to the AUTORE design team was to “create a realistic representation of different Australian native orchid varieties. Our idea was to include the use of subtle movement and graduated coloured gemstones to mirror the natural colours found in the petals and stems of orchids, creating a life-like look, ensuring the flowers were in proportion and not too overwhelming when combined with pearls.” The AUTORE collections are renowned for the versatility of each jewellery piece. An important aspect of the design concept is to ensure that many pieces are multifunctional. Careful selection is required to match the colour palette of orchids to that of South Sea pearls, achieving a complimentary blend of colour. According to Rosario, the most important part of the design brief was to “create wearable jewellery with bespoke elements of sensuality and distinction - signature qualities of the AUTORE brand.” Having successfully tested the market with a pilot collection of orchid-inspired jewellery last year, Rosario Autore and Design Director, Jane Autore identified an opportunity to extend and officially premier the collection at Baselword 2015. Since the launch of previous award winning collections such as Oceania, Fire & Ice and Venezia, AUTORE have become synonymous with innovative and contemporary design, fine craftsmanship and ground-breaking technical features such as gentle articulation, multi-functionality and hidden design detail. Founded in 1991, The AUTORE Group is one of the largest South Sea pearl companies in the world. A vertically integrated operation, AUTORE produces, designs, manufactures and internationally distributes qualityassured luxury jewellery and South Sea pearls right from the source. AUTORE jewellery has been worn by celebrities around the world and received some of the industry’s highest honours including Vogue Best New Jewellery Collection Baselworld (Spain); Couture Design Award for Best Pearl Design (US); Designer of the Year (UK), and Veranda Art of Design Award (US). Baselworld: Hall of Visions Hall 2.1 Stand D61 Vegas Couture Show 2015: Booth Salon 151 For media appointments, images or further information please contact: The AUTORE Group, Australia Ruby Autore +61 29285 2222 [email protected] www.pearlautore.com UK / Europe Press Patricia Tindale for AUTORE At PA Media + 44 1279 844099 [email protected] www.pearlautore.com Native THE AUSTRALIAN NATIVE ORCHID Australia is home to some of the world's most beautiful orchids. Recognised as one of the hardiest and drought tolerant plants on earth, these native flowers from Australia produce extraordinary strong colours, curves and symmetrical lines not seen in other orchids. From species that grow exclusively on paper bark trees or live above the clouds in mystifying gorges, to varieties veiled under sandy coastal shrubs protected from ocean sprays, these spontaneous and vibrant native flowers have evolved from the harsh Australian landscape to become some of the world's most coveted orchids. The orchid has long been coveted as the most luxurious of flowers and regarded as a symbol of love, strength, fertility and loyalty. Orchid AUTORE & THE ORCHID The 2015 AUTORE Orchid Collection explores the intricate and distinctive qualities of both South Sea pearls and native Australian orchids. It combines the individuality of two of nature's great treasures, recreating their magnificence in timeless jewellery pieces featuring lustrous South Sea pearls, brilliant diamonds and stunning gemstones. The rare and delicate beauty of Australian native orchids lies at the heart of AUTORE's new jewellery collection. The inspiration for the collection was sparked by the exotic nature of orchids and aims to reflect the intimate and exquisite landscape of Australia. Just as no two South Sea pearls are the same, every orchid variety is completely distinct - the perfect partner for AUTORE's new collection. www.pearlautore.com ANTELOPE ORCHID Den canaliculatum The Antelope Orchid derives its name from the twisted sepals and petals, which resemble the form of the antlers of an antelope. It is a native plant with its beautiful petals and colours contributing to the floral landscape. This fragrant flower almost exclusively grows on paper bark trees, defining its classification as a tree orchid. The Antelope Orchid embodies a range of vivid colours from white, pinks, violets, yellows and browns, to almost black. The multiple blooms of this beautiful flower per year, combined with the large amount of spikes on each bulb, are a reflection of the amazing qualities of such a spectacular specimen. PURPLE ORCHID Glossodia major The Australian Waxlip Orchid is a vividly bright purple, single flowered orchid. This Purple Orchid is elongated with its height reaching approximately 30 cm. Although the Waxlip Orchid is usually found as a solitary flower, often it is seen growing with others in ‘families’/colonies. This orchid finds home in a variety of different landscapes, quite commonly living in heath, open forest, grasslands, and stabilised sand dunes. It is a breathtaking species which ranges from an intense purple-blue to a mauve-purple colour, also found in a white variety, and holds great importance within the Australian landscape due to its production of ‘tubers’ which were utilised by Indigenous Australians as a food source. www.pearlautore.com ORANGE BLOSSOM ORCHID Sarcoclulius falacaus The Orange Blossom Orchid was once plentiful along the sparkling streams in eastern Australia. Today it is almost a mystery, living above the clouds in mystifying gorges and on ridge tops, hiding behind grey mists, covered in crystal clear raindrops that magnify its beauty. The Orange Blossom Orchid grows in a family consisting of at least 3 – 14 orchids, all individually arranged in a fan shape with independent arched petals. Each member blends into one another forming a striking flower. However, if you happen to be lucky enough to come across this orchid, when you look closely each one is distinctively illuminated by the smooth curves of its own petals. RAIN ORCHID Phaius australis The Rain Orchid can be seen in the months of spring, sporadically scattered on Australia’s eastern coast, creating the largest flowers of any orchid in Australia. It is especially unique as it is one of the few orchids to be endangered making each of its blunt column wings filled with shades of reddish brown even more desirable. CURLY PINK ORCHID Dendrobium x superbiens The Curly Pink Orchid is known as one of the most spontaneous flowers in Australia as no one knows the flowering period of the species. This vibrant flower lives a long life with each petal consisting of strong animated shades of hot pink protected by the shadows of the trees throughout the tropics of Australia. www.pearlautore.com SUN STRIPED ORCHID Thelymitra pulchella The Sun Stripped Orchid is known to have one of the most distinctive appearances with elegant wings which are united in front at its base. This striking orchid can be spotted by its warm pink and sharp blue veins on each petal. The Sun Stripped Orchid lives above the clouds on the highest of altitudes, surviving in frosty winds. It is almost magical that such an inimitable flower can survive its environment. However, the most unforgettable quality of the Sun Stripped Orchid is it’s sweet seductive scent that erupts when the flower blooms. QUEEN OF SHEBA Thelymitra variegata speciosa The Queen of Sheba Orchid is Western Australia’s most flamboyant orchid. This vivid species is one of the most ostentatious flowers; its striking combinations are possibly unrivalled anywhere in the world. The sensuality of this flower is revealed as it only opens its petals when hit by sunlight. The Queen of Sheba leads the tribe of native orchids though its iridescent sheen and heavy spotting with long yellowish column arms and another. This orchid can be found living among the coastal sand, veiled under shrubs protecting its beauty from the ocean sprays. www.pearlautore.com Rose cut THE COLLECTION The heritage style of AUTORE’s new collection was inspired by the beauty of the delicate 16th century rose cut, an exquisite translation of the intricate arrangement of rose petals. Head design director, Jane Autore said her inspiration drew from the desire to “create a contemporary collection which has a strong classic presence” www.pearlautore.com Oceania OCEANIA COLLECTION AUTORE’s Oceania collection, which captivates the tropical undersea world – the birthplace of the pearl - features hand selected rare South Sea pearls combined with fancy coloured diamonds and precious stones in unusual colours and cuts. Each piece is highlighted by vibrant colour, articulation and multi function, and to hold them is to feel the creatures come alive in your hands. A story from beneath the ocean is carved in contrasting gold on the reverse side of each piece. Venezia VENEZIA COLLECTION An elegant and refined jewellery range inspired by the romance and artistic expression of Venice. Featuring rose cut diamonds, micro settings and miligrain, Venezia blends ornate architectural detail with the subtle seasonal colours reflected in the waters of the canals which accent a city that has inspired dreams for hundreds of years. & FIRE & ICE COLLECTION Transmitting the subtle and raging powers of two contrasting forces of nature, Fire & Ice features lava flow and melting snow though unique gem cuts matched with warm and cool pearl colours to reinforce the ever changing flux of nature’s elements. www.pearlautore.com Boutique BOUTIQUE Couture COUTURE The Couture collection consists of highly detailed and unique pieces, either in limited edition or one-of-akind. This range focuses on a ‘Heritage’ style reinterpreted motifs from different historical periods. The Boutique collection is the ‘Prêt-a-Porter’ or ‘Ready to Wear’ range. It consists of classic designs with a modern touch - subtle Art Deco and geometric design lines as well as delicate and feminine styles. This collection includes a variety of fancy colours and Keshi (seedless pearl) pieces. Essential ESSENTIAL The Essential collection is AUTORE’s core range and features basic, casual items with simple, elegant detail. www.pearlautore.com Story THE STORY The remarkable success of The AUTORE Group is testament to the innovative vision of one man - Rosario Autore Founded in 1991 from a small office in Sydney, Rosario Autore began exporting pearls directly to Japan, the US and Europe. His personal approach to business and ambition to bring the best pearl farms in Australia together with the most exclusive buyers, has lead the AUTORE Group to become one of the largest South Sea pearl companies in the world. Rosario’s commitment to the industry has truly revolutionised the international wholesaling of South Sea pearls including the development of the world’s first comprehensive South Sea Pearl Classification Guide which has earned AUTORE world wide recognition and respect from buyers, retailers and consumers. Group THE GROUP The AUTORE Group is a dynamic, vertically integrated pearl company providing quality-assured luxury jewellery and South Sea pearls right from the source. AUTORE owns and operates 2 companies comprising of 7 South Sea pearl farms, harvesting in excess of 300,000 pearls per annum. Situated on some of the world’s most beautiful coastline and pristine waters, the AUTORE pearl farms dot the crystal-clear waters off Western Australia and Indonesia, producing some of the world’s finest South Sea pearls. The AUTORE Group headquarters are based in Sydney where South Sea pearls are graded by hand and eye in preparation for wholesalers and retailers around the world. In addition to loose pearls, in excess of 4000 South Sea pearl strands are manufactured and distributed from Sydney HQ. Since commencing jewellery production, the AUTORE brand has become renowned for pushing the boundaries of South Sea pearl design, fine craftsmanship, ground-breaking technical features and driving the advancement of pearl jewellery worldwide. Celebrities around the world have chosen to wear AUTORE, and the collections have received some of the jewellery industry’s highest honours and awards. www.pearlautore.com Jewellery THE JEWELLERY The AUTORE Group prides itself on being at the forefront in regards to jewellery design, researching not only jewellery trends but fashion, colour and textile directions too. The AUTORE team of designers, technicians and jewellery experts strive to create innovative and contemporary pearl jewellery. Under the highest levels of quality control, each piece of jewellery is designed specifically for pearls using the finest materials and craftsmanship. Each pearl is individually hand-selected for each pieceof jewellery by skilled technicians who match the pearls to the hues and tones that will best suit the precious and semi-precious stones in each piece. Behind the Scenes, On set with AUTORE The pearl is not an accessory to the jewellery; it is the focus of the piece. Process THE PROCESS The elegant heritage listed building that houses the Group’s central head office in Sydney, Australia, belies the activity and modern facilities within. Following harvest, pearls are transported to the AUTORE company headquarters, the engine room for the Group. In spacious viewing rooms flooded with natural light, every single pearl is examined for presentation to buyers on behalf of the producers. Each pearl is weighed, measured and assessed according to the AUTORE Five S’s – Shine, Surface, Shade, Shape and Size™. One by one, the annual harvests pass through expert hands in readiness for sale to exclusive jewellers and wholesalers in the global marketplace. www.pearlautore.com Worn by internationally famous faces on red carpets around the world and in film, AUTORE has been a prominent jeweller of choice for Hollywood and style leaders, a true testament to the company’s success. AUTORE has been spotted on the likes of many of Hollywood’s hottest, creating one off pieces for scarlets such as Angelina Jolie and Halle Berry. Left: Eva Green, Middle: Angelina Jolie, Right: Ian Thorpe Angelina Jolie • Uma Thurman • Scarlett Johansson • Liv Tyler • Kate Winslet • Naomi Watts • Jessica Simpson • Cate Blanchett • Halle Berry • Melissa George • Miranda Richardson • Kate Moss • Catalina Sandino Moreno • Paris Hilton • Patricia Arquette • Sandra Oh • Radha Mitchell • Elle Macpherson • Glenn Close • Helena Christensen • Jodie Kidd • Sarah Jessica Parker • Emma Thompson • Hilary Swank • Cathy Freeman • Geoffrey Rush • Kate Bosworth • Jennifer Tilly • Leelee Sobieski • Christine Lahti • Dannii Minogue • Faye Dunaway • Sarah Jessica Parker • Emma Thompson • Hilary Swank • Cathy Freeman • Geoffrey Rush • Kate Bosworth • Jennifer Tilly • Leelee Sobieski • Christine Lahti • Dannii Minogue • Faye Dunaway • Julian McMahon • Diane Keaton • Patricia Heaton • Michael Chicklis • Jane Kaczmarek • Trudi Styler • Sarah Wynter • Kimberly Stewart • Keisha Castle-Hughes •Rose Byrne • Emily Mortimer • Tina Arena • Angelica Houston • Jorja Foxx • Abbie Cornish • Anne Heche • Alek Wek • Dannii Minogue • Eva Green • Jonathan Rhys Meyers • George Miller • Emma Bunton • Ellen Barkin • Jennifer Hudson • Sara Ramirez • Mandy Moore • Marcia Gay Harden • Paul Bettany • Sarah Wynter • Sienna Miller • Teri Hatcher • Ziyi Zhang Left: Catalina S.Moreno, Right: Uma Thurman Top: Angelina Jolie, Bottom Left: Scarlett Johansson, Right: Halle Berry www.pearlautore.com Medal AUTORE TAKES PEARL EDUCATION TO NEW HEIGHTS IN THE FRENCH SENATE AUTORE’s founder and CEO, Rosario Autore, was awarded a medal of distinction by the French Senate in September 2008, in recognition of his valuable work and dynamism in creating a trade standard for the classification of pearls, the AUTORE Five S’s South Sea Pearl Classification Guide™. AUTORE was invited to address 250 guests attending the 9th Annual French Association of Gemmology Congress held in the French Senate in Paris, to discuss the AUTORE brand history and in particular, present the world’s first comprehensive guide to pearl classification. Pearl PEARL CLASSIFICATION GUIDE RECOGNISED AS A WORLD FIRST AUTORE’s critically acclaimed pearl classification guide, the AUTORE5 S’s launched in 2007, continues to play an important role as an educational tool to build confidence for consumers and retailers to buy, sell and wear South Sea pearls around the world. Based on the AUTORE Five S’s – Shine, Surface, Shade, Shape and Size™: this guide provides an in depth explanation to understand pearl classification. www.pearlautore.com Publications THE MAGAZINE & MONDO The AUTORE magazine reflected beauty, uniqueness enduring style and class, a prestige global publication for a sophisticated, discerning reading audience. It exhibited great local talent with a stellar list of the world’s most coveted writers, designers, and photographers. From international runways to the latest on the stars, AUTORE treated you to a depth of coverage, informed international perspective, and serious sense of style like no other. With global distribution through AUTORE stockists, luxury five-star hotels, Qantas first and business class flights, Qantas lounges and targeted major events, the magazine reached a luxuryminded global audience. Additionally AUTORE released a bi-annual round-up of activity across the globe, known as AUTORE Mondo, and was distributed in between issues of the AUTORE magazine. PRIZES 2008 Winner - Best New Jewellery Collection Baselworld, Vogue Jewellery, Spain 2008 Winner - Best Pearl Design Award for the “Queen of Atlantis” Oceania Collection Town & Country, USA 2009 Winner - Italian Jewellery Designer of the Year UK Jewellery Awards www.pearlautore.com 2010 Winner - Best Pearl Design Award for the “Princess of the Lagoon” Venezia Collection Couture, Las Vegas, USA Winner - Art of Design Awards, Jewellery Category Veranda Magazine, USA AUTORE & JARI Autore’s Pearl Farm in Indonesia, PT Autore Pearl Culture, has collaborated with NGO Lembaga Juang Laut Lestari (‘JARI’) to raise awareness in local communities about the importance of the preservation of our environment. Autore Pearl Culture is supporting JARI to implement the educational project ‘The Pearl Farm and I’ in Nare Bay, North Lombok Regency. The joint project aims to increase the level of knowledge and understanding of pearl farming and marine conservation among local primary school students. It will be implemented in three phases over 6 months from January – June 2015. Late last year, JARI identified a school in the vicinity of AUTORE’s Malaka farm amenable to an external education program, to develop teaching materials with a focus on basic reef ecology. In November 2014, AUTORE started deploying four artificial reef units at a depth of 10 to 15m. These reef units will be checked on a regular basis to monitor the development of flora and fauna in their vicinity. The project aims to educate the communities that surround the AUTORE pearl farm on the fragility of nature, and the importance of sustaining our marine environment for future generations. www.pearlautore.com
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