amoreiras shopping center

AMOREIRAS
SHOPPING CENTER
Lisbon, Portugal, 2007 – 2012
RETAIL AND MIXED-USE
Location Lisbon, Portugal
Operator and Developer Mundicenter, SGPS
Programme Shopping centre renovation
GLA 26,000 sq.m
Shops 250
Parking 900
Project Status 2007 (concept design) – 2012 (estimated public opening)
Central court
Restroom
www.promontorio.net
Before intervention
AMOREIRAS SHOPPING CENTER
Lisbon, Portugal, 2007 – 2012
Food court
Upper level mall
Floor patterns
Ground floor plan
Located in the centre of Lisbon and sitting
on a vast office and housing complex,
Amoreiras Shopping Centre was the first
large-scale shopping centre in the Portuguese
capital. Designed in the 1980s by T. Taveira,
the Amoreiras Centre has remained an alltime favourite for Lisbon high-end buyers.
Twenty years after its opening, important
changes took place in the retail context of
Portugal.
www.promontorio.net
Upper floor plan
Namely, an increase in the purchasing
power and consumer habits of Lisbon
shoppers and a string of new and highly
efficient shopping centres all over the
city, challenging the catchment area of
Amoreiras.
In the wake of this competitive setting,
PROMONTORIO was invited to renovate
the public areas of Amoreiras.
This required identifying the main
constitutive elements and simultaneously
updating its 1980s strong decorative
theming, without erasing its strong postmodern identity. The proposal aims to
reinforce the vintage originality of the
existing space, revising the commercial
layout and all its key internal spaces.
In addition, the project addresses a
comprehensive renovation of lighting
systems, flooring, walls, ceiling,
bulkheads, signage and furniture.