2016 media guide
Transcription
2016 media guide
Elektronik automotive Future-oriented expertise for your target group Successful with print: Sophisticated expert articles, comprehensive background information and up-to-date trend reports – monthly relevant information and detailed expert knowledge for design engineers and decision makers. A trade journal with high circulation* for professional automotive electronics. The source of information for everybody who´s engaged in electronics in the industry of automotive and suppliers. (*IVW audited) Up-to-the-minute online: According to IVW-Online elektroniknet.de is by far the leading web service in the segment of professional electronics in Germany reporting more than 15.67 million page impressions in the last 12 month. (Source: IVW-online, 08/14 – 07/15) Weekly automotive newsletter to ca. 26,000 recipients per blast Interactive with the readers! Studies and readership surveys Events – in dialogue with the design engineers Congresses + panels to high interest topics of the industry Magazine overview 1 Title: 1 Elektronik automotive 2 Characteristics: Competent and overall approach to the target group. Print. Online. Events. 10 Publishing house: WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, 85540 Haar Phone: +49 89 25556-1382 www.elektroniknet.de/automotive www.weka-fachmedien.de 11 Publisher: WEKA FACHMEDIEN GmbH 12 Advertising: Konrad Nadler, international account manager [email protected] Rosi Böhm, Sales Assistant [email protected] 13 Editorial office: Gerhard Stelzer, editor-in-chief [email protected] Silvia Langford, editorial assistant Phone: +49 89 25556-1331 [email protected] Andrea Seidel, editorial assistant Phone: +49 89 25556-1332 [email protected] The monthly magazine Elektronik automotive informs in-depth about futureoriented solutions, concepts and products in automotive electronics. The channel “automotive” at elektroniknet.de operates full speed. 15.67 million IVW-Online audited page impressions per year (08/2014-07/2015) make elektroniknet.de the most frequented media site for professional electronics. The weekly automotive newsletter as well as the monthly e-mobility newsletter, introducing the latest trends, products and expertise, offer a perfect upgrade for your cross-media market communication. Our events demonstrate the strength of innovative exhibitors and sponsors. Highly qualified speakers provide the participants with sophisticated technical congress agendas. 3 Target group: Elektronik automotive is the information source for the decision makers in automotive electronics – design engineers and managers in automotive manufacturing and supply industries. 4 Publication frequency: 10 issues + 4 special issues 5 Format: A4 6 Volume: 16th volume 2016 7 Subscription rates: Domestic subscription: € 72.00 Overseas subscription: € 84.40 Single copy rate: € 9.00 8 Organ: - 9 Membership: IVW-EDA (certified audit of circulation) Not for special issues. 14 Editorial to advertising ratio: 2014 = 13 issues total pages: 670 pages = 100 % editorial content: 531 pages = 79.27 % advertising content: 139 pages = 20.73 % 15 Editorial content analysis 2014: 531 pages specialist articles: 316 pages product news 28 pages technology + trend news 113 pages economy news 23 pages others (cover, editorial, content, 51 pages Q&A, imprint, advertisers index) = 100% pages = 59.58 % = 5.32 % = 21.34 % = 4.24 % = 9.53 % Circulation breakdown 2 1 Circulation audit: 2 Circulation breakdown: copies per issue/annual average (July 1st 2014 to June 30th 2015) print run: 21,000 total circulation: 20,450 sold circulation: subscriptions: retail: other sales: controlled circulation: remainder, archive and voucher copies: 1,329 3.1 Structure of the domestic market circulation by Nielsen-areas abroad: 157 abroad: 36 325 Nielsen 1 7.5 % = 1,521 copies Nielsen 2 1,004 12.2 % = 2,471 copies 19,121 Nielsen 7 4.8 % = 974 copies Nielsen 3a 550 3 Geographic circulation breakdown: Germany Switzerland 3.7 % = 743 copies - 12.0 % = 2,443 copies economic region Nielsen 5+6 share of total circulation % copies 99.2 0.2 20,293 39 Austria 0.3 59 other countries 0.3 59 total circulation 100 20,450 Nielsen 3b 23.4 % = 4,757 copies Abstract of methodology 1 Method: circulation breakdown by file analysis – census 2 Universe: total circulation Germany 20,293 = 100% 3 Sample: census 4 Target person of survey: omitted 5 Period of analysis: July 2015 6 Conduction of analysis: publisher Detailed methodology: www.next-community.de Nielsen 4 36.4 % = 7,384 copies Structure analysis Business sectors Group of recipients Main field of work Share of total circulation in % projection (approx.) Group of recipients Share of total circulation in % projection (approx.) automotive manufacturer 27 5,522 development, design 81 16,565 systems supplier (Tier I) 42 8,589 testing, proving 34 6,953 components supplier (Tier II) 45 9,203 research 36 7,362 hard- and software supplier (Tier III) 49 10,021 management 21 4,295 service 39 7,975 corporate and technical management 24 4,908 production technology 9 1,841 purchasing, technical procurement 19 3,885 measurement and control technology 26 5,317 quality control, quality assurance 22 4,499 chemical industry, mineral-oil processing 1 205 organisation, data processing 8 1,636 precision and optical goods 6 1,227 production, manufacturing 11 2,250 transport ( air, ship, railways) 3 614 production management 6 1,227 vehicle design (water, air, roads) 14 2,863 service, maintenance 6 1,227 consulting engineering firm for techn. planning 12 2,454 total distributed circulation total distributed circulation 20.450 20.450 Product fields with planned investments in the next 12 months (sure/ possible) ... Multiple answers possible Size of economic entity Share of total circulation in % projection (approx.) 1 - 9 employees 21 4,295 10 - 49 employees 11 2,250 50 - 99 employees 4 818 100 - 499 employees 19 3,886 500 and more employees 41 8,385 no answer 4 818 total distributed circulation 20.450 Multiple answers possible Structure analysis Annual turnover in Euro Readers per issue Share of total circulation in % projection (approx.) Share of total circulation in % projection (approx.) up to 500,000 14 2,863 1 person (only me) 37 7,567 500,000 to 1 million 5 1,023 2 persons 17 3,477 1 to 5 million 4 818 3 persons 15 3,068 5 to 10 million 4 818 4 persons 13 2,659 10 to 25 million 7 1,432 5 persons 7 1,432 25 to 50 million 5 1,023 6-9 persons 3 614 50 to 100 million 6 1,227 10 persons and more 8 1,636 100 to 500 million 10 2,045 total distributed circulation 500 million to 1 billion 3 614 1 billion and more 18 3,861 no answer 24 4,908 total distributed circulation 20.450 Average: 3.8 persons 20.450 Multiple answers possible Summary of the survey methodology Planned investment sum in the next 12 month Group of recipients (according to classification of industrial sectors) in Euro Share of total circulation in % projection (approx.) up to 5,000 11 2,250 5,000 to 10,000 15 3,068 10,000 to 50,000 29 5,931 50,000 to 100,000 16 3,272 100,000 to 250,000 3 614 250,000 to 500,000 3 614 500,000 and more 12 2,454 no answer / don´t know 11 2,250 total distributed circulation Multiple answers possible 20.450 1. Methodology: Recipient structure analysis via telephone survey 2. Random sample drawn from total database Gross sample: 357 = 100.0% Short fall: 105 = 29.4% 3. Net sample: 252 interviews, 70.6% exhaustion 4. Target person of survey: main recipient in the company 5. Period of analysis: September 3rd and 22nd, 2015 6. Conduction of analysis: IFAK Institut Realization according to the guidelines for media analysis („ZAW-Rahmenschema für Werbeträgeranalysen“). These guidelines define the requirements for accurate advertising media analyses. Elektronik automotive editorial topics 2016 Active components Electromobility and hybrid concepts On-board network and energy management Bus systems Development processes/standards Microcontrollers/-processors, analog /mixed-signal-ICs, ASICs/SoCs, memory IC, power electronics, op-amps, AD/DA converters, DSPs, FPGAs, bus drivers, LED drivers, RF drivers Alternative propulsion systems, soft-, full-, plug-in-hybrid, ECUs for engine/transmission control, electric drives, fuel cells Batteries and energy storage, inductive charging technologies, wiring harness design, EMC, data and energy cabling, cable technology, power electronics, power supplies, LDOs, DC/DCconverters, ultracaps, circuit controls, heat management CAN, LIN, MOST, FlexRay, Ethernet, IEEE 1394, gateways, physical layer, bus drivers Services, embedded design, hardware/software development tools, simulation, verification, validation, model based development, SPICE/CMMI certification, ASAM, AUTOSAR, functional safety (ISO 26262), requirements management, robustness validation, AECQ100, qualifications Development software/hardware Electromechanics/mechatronics Infotainment and telematics Vehicle body + chassis electronics Convenience electronics Tool-suites, IP, middleware, operating systems, development tools, compilers, linkers, debuggers, code analysers, development/ evaluation boards, CAE tools, emulators, programming systems Relays, keys, switchboards, terminal blocks, coolers/fans, connectors, PCBs, cables, electric motors, display and control concepts, instrumentation, monitoring elements, cases Antenna systems, audio/video CODECs, operating systems, bluetooth, displays, GSM/UMTS/LTE, navigation, WLAN, eCall, location based services, car-2-x Antilock braking, ESC, brake assistants, active/ semi-active suspension control systems, intelligent sensors, lighting technology (Operating) Controls, HVAC (heating, ventilation, air condition), human-machineinterfaces (HMI), locking systems(keyless entry/go), displays Test and measurement Optoelectronics Passive components Safety and driver assistance systems Distribution EMC measurement, HiL/SiL/MiL testing, test bench technology, restbus simulation, logic analysers, oscilloscopes, protocol testers, mobile measurement, multimeters, PCbased measurement, data loggers LEDs, displays, OLEDs, LED drivers, opto-couplers, cameras Resistors, capacitors, inductors, filters, fuses, transformers, crystals, oscillators (Advanced) Driver assistance systems, cameras, image processing, sensors, „secure software“, RADAR/LIDAR systems, autonomous driving News, services, logistics, starter/reference kits Editorial calendar 2016: January – June / part 1 Main topics 1 Electronics trends & vision 2 3 SI 1 ethernet 4 5 6/7 Publication date Feb 02, 2016 Feb 16, 2016 Mar 15, 2016 Mar 29, 2016 Apr 12, 2016 May 10, 2016 Jun 01, 2016 Ad closing date Jan 12, 2016 Jan 26, 2016 Feb 23, 2016 Mar 04, 2016 Mar 18, 2016 Apr 18, 2016 May 09, 2016 Closing date for articles Dec 07, 2015 Dec 21, 2015 Feb 08, 2016 Feb 01, 2016 Feb 15, 2016 Mar 14, 2016 Apr 04, 2016 Automotive Ethernet Congress, Munich, Feb, 03-04 embedded world 2016, Nuremberg, Feb, 23-25 Hannover Messe MobiliTec, Hanover Apr, 25-29 Events MOST Forum, Stuttgart/Esslingen Apr, 19 PCIM, Nuremberg, May, 10-12 SENSOR+TEST, Nuremberg, May, 10-12 Active components Bus systems Distribution development processes/standards SPECIAL: tools + model-based development Special issue ethernet On-board network + energy management Next generation cars Electromobility + hybrid concepts SPECIAL: safety/security SPECIAL: power electronics automotive testing expo, Stuttgart, May, 31 – June 02 concar expo, Dusseldorf June, 29-30 Editorial calendar 2016: January – June / part 2 Main topics 1 Electronics trends & vision 2 3 SI 1 ethernet 4 5 6/7 Publication date Feb 02, 2016 Feb 16, 2016 Mar 15, 2016 Mar 29, 2016 Apr 12, 2016 May 10, 2016 Jun 01, 2016 Ad closing date Jan 12, 2016 Jan 26, 2016 Feb 23, 2016 Mar 04, 2016 Mar 18, 2016 Apr 18, 2016 May 09, 2016 Closing date for articles Dec 07, 2015 Dec 21, 2015 Feb 08, 2016 Feb 01, 2016 Feb 15, 2016 Mar 14, 2016 Apr 04, 2016 Automotive Ethernet Congress, Munich, Feb, 03-04 embedded world 2016, Nuremberg, Feb, 23-25 Events MobiliTec, Hannover Apr, 13-17 Hannover Messe MobiliTec, Hanover Apr, 25-29 MOST Forum, Stuttgart/Esslingen Apr, 21 MOST Forum, Stuttgart/Esslingen Apr, 19 PCIM, Nuremberg, May, 10-12 SENSOR+TEST, Nuremberg, May, 10-12 automotive testing expo, Stuttgart, May, 31 – June 02 concar expo, Dusseldorf June, 29-30 SPECIAL: tools + model-based development Development software/hardware Vehicle body + chassis electronics Convenience electronics Test and measurement Optoelectronics Passive components Safety + driver assistance systems Next generation cars Infotainment + telematics Special issue ethernet Electromechanics/ mechatronics SPECIAL: safety/security SPECIAL: measurement SPECIAL: assistant systems + autonomous driving Editorial calendar 2016: July – December / part 1 Main topics SI 2 functional safety SI 3 electromobility 8/9 10 11 12 + Copytest SI 4 on-board network Publication date Jul 05, 2016 Jul 19, 2016 Sep 01, 2016 Sep 13, 2016 Oct 11, 2016 Nov 08, 2016 Dec 01, 2016 Ad closing date Jun 14, 2016 Jun 28, 2016 Aug 10, 2016 Aug 23, 2016 Sep 19, 2016 Oct 17, 2016 Nov 10, 2016 Closing date for articles May 09, 2016 May 23, 2016 Jul 25, 2016 Aug 08, 2016 Aug 16, 2016 Sep 12, 2016 Sep 26, 2016 Events Forum Funktionale Sicherheit Munich, Jul 05-07 IAA Commercial Vehicles, Hanover Sep 22-29 Automotive Software Kongress/ Bordnetz Kongress, Landshut, Sep 21-22 Automotive Software Kongress/ Bordnetz Kongress, Landshut, Sep 21-22 Bus systems Distribution Development processes/standards SPECIAL: AUTOSAR Special issue on-board network On-board network + energy management Special issue electromobility Electromobility + hybrid concepts Special issue functional safety Active components IZB, Wolfsburg, Oct 18-20 electronica, Munich, Nov 08-11 eCarTec, Munich, Oct 18-20 ELIV 2016, Marktplatz Elektronik, Baden-Baden, Oct 19-20 SPECIAL: semiconductors in vehicles Products of the year 2017 Editorial calendar 2016: July – December / part 2 Main topics SI 2 functional safety SI 3 electromobility Publication date Jul 05, 2016 Ad closing date Closing date for articles Events 10 11 12 + Copytest SI 4 on-board network Jul 19, 2016 Sep 01, 2016 Sep 13, 2016 Oct 11, 2016 Nov 08, 2016 Dec 01, 2016 Jun 14, 2016 Jun 28, 2016 Aug 10, 2016 Aug 23, 2016 Sep 19, 2016 Oct 17, 2016 Nov 10, 2016 May 09, 2016 May 23, 2016 Jul 25, 2016 Aug 08, 2016 Aug 16, 2016 Sep 12, 2016 Sep 26, 2016 Forum Funktionale Sicherheit Munich, Jul 05-07 8/9 IAA Commercial Vehicles, Hanover Sep 22-29 Automotive Software Kongress/ Bordnetz Kongress, Landshut, Sep 21-22 Bordnetz/Auto motive Software Kongress Landshut, 21.-22.09.2016 IZB, Wolfsburg, Oct 18-20 electronica, Munich, Nov 08-11 Products of the year 2017 eCarTec, Munich, Oct 18-20 ELIV 2016, Marktplatz Elektronik, Baden-Baden, Oct 19-20 Vehicle body + chassis electronics Convenience electronics Test and measurement Optoelectronics Passive components Safety + driver assistance systems Special issue on-board network Infotainment + Telematics Special issue electromobility Electromechanics/ mechatronics Special issue functional safety Development software/hardware SPECIAL: connected cars & V2X SPECIAL: lighting technologies Advertising rates P 1 Advertising formats and rates – Please add valid VAT rate. Format Width mm x Height mm b/w 2c 3c 4c 1/1 page 185 x 260 € 6,280.- € 7,440.- € 8,360.- € 9,280.- A5 page (junior page) 135 185 90 185 60 185 90 42 € 3,880.- € 4,630.- € 5,200.- € 5,810.- € 3,320.- € 3,960.- € 4,450.- € 4,940.- € 2,210.- € 2,640.- € 2,950.- € 3,290.- x x x 190 128 260 90 260 62 128 260 € 1,650.- € 2,000.- € 2,240.- € 2,550.- 185 x 60 x 43 128 € 1,110.- € 1,320.- € 1,470.- € 1,650.- 185 90 42 60 60 31 62 128 80 80 € 840.- € 950.- € 1.100.- € 1,290.- € € 290.290.- € € 310.310.- € € 330.330.- € € 350.350.10,490.- 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page Pinboard Seminar planer x x x x x x x x cover page 2nd/3rd cover page 4th cover page € No discounts 185 x 260 € 9,770.- 185 x 260 € 10,290.- € 9.00 mm-price, 1-column For bleed size ads please see page 14 € 6.20 € 7.40 € 8.20 Advertising rates P 2 Additional charges: placement We charge 10% of the basic price for requested and confirmed placements (at least € 160.-) colours Prices apply for Euroskala Charges for special colours on request format No additional charges for bleed and crossover print 3 Discounts: (within a 12 month period, starting from the publication date of first ad) Frequency discount Volume discount 3 or more insertions 3% 3 or more pages 5% 6 or more insertions 5% 6 or more pages 10% 9 or more insertions 10% 9 or more pages 15% 12 or more insertions 15% 12 or more pages 20% 18 or more insertions 20% 15 or more pages 25% 24 or more insertions 25% 4 Classified advertisements: Job market: minimum size 70 mm 2-columns Recruitment ads: mm-price b/w € 6.20 Double booking: discount of 50 % of the basic rate if a recruitment ad is booked in two consecutive issues. Online job market € 590.- per month € 250.- per month (in combination with print ad) Business portraits: 1/4 page € 1,050.1/2 page € 2,080.1/1 page € 4,160.available only in special issues, no discounts Pinboard and seminar planner: 1/9 page bw € 290.1/9 page 4c € 350.(discount for high volume booking upon request) 5 Special Ads: See page 14/15 6 Contact: Consulting & booking: Konrad Nadler, international account manager, phone: +49 89 25556-1382 [email protected] Digital file delivery: Hildegund Roessler, phone: +49 89 25556-1473, fax: +49 89 25556-1690 [email protected] 7 Terms of payment: 2 % discount for payment within 8 days after date of invoice or net payment within 21 days of invoicing. Bank details: HypoVereinsbank, München, Bank code: 700 202 70, Account No. 35 704 981 IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX Tax ID number: DE 811 190 616 Formats 2/1 pages spread across gutter width x height 420 x 297 mm 394 x 260 mm 1/2 page horizontal width x height 210 x 148 mm 185 x 128 mm 1/2 page vertical width x height 102 x 297 mm 90 x 260 mm 2 x 1/2 across gutter width x height 420 x 148 mm 394 x 128 mm Junior Page width x height 135 x 190 mm 1/1 page width x height 210 x 297 mm 185 x 260 mm 1/3 page horizontal 1/3 page vertical width x height width x height 72 x 297 mm 210 x 110 mm 185 x 90 mm 60 x 260 mm 1/4 page width x height 102 x 148 mm 90 x 128 mm 1/4 page vertical width x height 54 x 297 mm 42 x 260 mm 1/6 page horizontal width x height 210 x 63 mm 185 x 43 mm 1/4 page horizontal width x height 210 x 82 mm 185 x 62 mm 1/8 page width x height 102 x 82 mm 90 x 62 mm 1/8 page vertical width x height 54 x 148 mm 42 x 128 mm 1/8 page horizontal width x height 210 x 51 mm 185 x 31 mm Pinboard Seminar planer 1/9-Seite width x height 60 x 80 mm trim size width x height 147 x 210 mm Island ad 1 column minimum 50 mm height maximum 80 mm height column width 51 mm ♦ trim size: add 4mm per trimmed edge for bleed size 1/6 page vertical width x height 72 x 148 mm 60 x 128 mm Special ads Examples of special ads Cover Format: Details on request € 10,490.(No discounts) Belly wrap plus double page spread Format: 624 x 100 mm Trim size: add 4 mm: 632 x 108 mm € 35.600.- Island ads: basic price per mm bw per mm € 20.basic price 4c per mm € 28.1 column minimum 50 mm height maximum 80 mm height column width 51 mm Snipe ad on cover page Format: 76 x 76 Belly wrap Format: 624 x 100 mm Trim size: add 4 mm Total 80 x 80 mm Trim size: add 4 mm: 632 x 108 mm € 6,990.- € 17,500.- Gate fold, flap on request Cover gate fold On request (Only in combination with 1/1 ad) Tip-on CD/DVD: On request (Only in combination with 1/1 ad) Special ads Customized Publishing We showcase your requirements and ideas with creativity and competence - in print and online, e.g. as booklet, advertorial or even customer magazines. Individual. Professional. Targeted. Loose inserts: (including postage) up to 25 g: up to 50 g: split-run by zip-codes/Nielsen area per 1,000 split-run by qualified addresses per 1,000: minimum order sum: Print run: 21,000 copies € 5,250.€ 6,300.€ 260.€ 430.€ 600.- Our Services (as per your requirements): • • • • • concept (in coordination with client) editorial elaboration/support layout (in Elektronik automotive design or according to customer´s CI) print/processing loose or bound insert/tip-on in Elektronik automotive Price on request Delivery contact for inserts: L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, 47608 Geldern Delivery note: loose/bound insertCUSTOMER, for Elektronik automotive issue xy/2016 Technical details see page 18 Bound inserts: (including postage, total ciruclation) 2-pages 4-pages 8-pages 12-pages 14-pages an more on request Print run: 21,000 copies € 4,305.€ 6,195.€ 9,240.€ 11,445.- Media service Ad awareness – customer xy Copytest – Control your ads impact! For all media experts who want to know what design engineers and technical managers think about their ads, products and image, Elektronik automotive offers exclusive copytests. Elektronik automotive´s copytests report about content and design of advertisments. More than that, copytest participants receive a concise image analysis on top. Elektronik automotive´s copytests answer important questions such as “Do customers pay attention to my ad?“, “What information about my company is retained by the reader?“ and “Does this ad help to get customers interested in my products and company?“ Exemplary results (Source: Copytest issue 8-9/2015, conducted by IFAK-Institut Taunusstein As a reaction to ads in Elektronik automotive during the last 12 months, I have … When I read Elektronik automotive, I have… 81% paid attention to ad 61% 38% paid attention to pictures 48% 56% read text 51% 61% paid attention to logo/ company sign 39% 16% paid attention to web address 17% 0 10 Ihre Anzeige your ad 20 30 40 50 60 70 Durchschnitt Anzeigen Multiple average ofaller all ads 80 90 answers possible Interactive with the readers! Profit from the high awareness of Elektronik readers´ elections! The readership election „ Elektronik distributor of the year 2016“. Call in Elektronik issue 11/2016 and special issue Elektronik distribution 2016, publication of the results in Elektronik issue 17/2016 The readership election „Elektronik product of the year 2017“. Call in Elektronik issue 26/2016 and Elektronik automotive issue 12/2016,publication of the results in Elektronik March 2017. Online surveys to electronics hot topics of the branch. Exclusive sponsoring on request Multiple answers possible Winners of these readership elections are allowed to use the official winner logos for their market communication. For further information on service tools please visit www.elektroniknet.de/media or contact your Elektronik automotive sales representative via phone +49 89 25556-1382. embedded world THE OFFICIAL DAILY 2015 For the fifth time the official media partners of the embedded world show pool the know-how of four specialised editorial teams and publish a joint showdaily newspaper: embedded world The official Daily 2016. 7 good reasons for your advertisement: The only official newspaper of the embedded world 2016! Published by the editorial teams of WEKA FACHMEDIEN, the official media partner of the trade fair organizer NürnbergMesse 21,000 copies – exclusively distributed! Only The Official Daily 2016 will be distributed exclusively to the show visitors and exhibitors in the entrance and exhibition area. Additional distribution in hotels, stations and airport secures circulation at its best with 21,000 copies hot-of-the press. Publication dates: Feb 23, 2016 Feb 24, 2016 Feb 25, 2016 Ad closing date: Feb 09, 2016* Deadline for print material: Feb 09, 2016* *(for all 3 issues) Concentrated expert know how! The editorial department of the renowned professional journals Elektronik, Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer top-class content with concentrated competence – the perfect source of information for the trade fair visitors. Up-to-date news coverage! With separate issues on all 3 exhibition days, The Official Daily 2016 covers the latest news directly from the fair. International visitor approach! With regard to the international visitors, The Official Daily 2016 reports from the fair in German and English. Big format! The extensive tabloid format with its high level of awareness stages your ad and the promoted products in a perfect way. Inclusive recruitment! The Official Daily 2016 is the perfect platform to search for qualified professionals – focused and without waste coverage on the world´s greatest trade fair of the embedded community. The Official Daily 2016 offers you the opportunity to publish your recruitment ad in an environment with high awareness. Address qualified professionals directly at the embedded world 2016 – completely without waste coverage! Contact: Konrad Nadler, international account manager Phone: +49 89 25556-1382, [email protected] The Official Daily 2016 is published daily on each of the three days of the trade fair! Profit from this opportunity and ensure your top postion! Technical data Ads Printing technique: Cover: web-fed offset Content: wire stitching Paper: 60g/gsmholmen plus 80 Processing: adhesive binding Format: trimmed size: 210 x 297 mm 4mm bleed on all sides Digital data transfer: Hildegund Roessler, disposition, phone: +49 89 25556-1473, Fax: +49 89 25556-1690 E-mail: [email protected] Please transmit your digital data as PDF by data medium (CD-ROM), e-mail or FTP. For detailed specifications please ask your contact person. Loose inserts, bound inserts, tip-on ads, CDs loose inserts: minimum size: maximum size: minimum weight: positioning: 105 x 148 mm 10 mm smaller than the magazine on each side 150 gsm for single leaf, maximum weight: on request best possible loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses bound inserts: minimum size: 105 x 148 mm maximum size: format of the magazine minimum weight: 100 gsm File names should be given as in the example : customer_elektronik_automotive_issue (for example: Lexware_Elektronik_automotive_1_16) trimmed pages should have an additional 4 mm on each border to be cut off Technical details for file creation placement possibilities: print run and part of circulation by post code or Nielsen area Fonts: Please deliver all fonts. In case of absent fonts, we use alternative fonts which may change the appearance and layout of the ad. The minimum line width is 0.5 mm. Please avoid motifs with very fine structures (due to moiré effect). please allow an additional 3 mm gutter bleed for bound inserts File format: We prefer non-separatet single-page PDFs. Fonts must be integrated and colours must be in CMYK. Please avoid open data formats. Otherwise we do not guarantee a correct appearance. Proof: Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc” for offset printing. The appropriate profiles may be downloaded at www.eci.org. Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for offset printing, unless we may not print your ad. In case of questions or problems please ask your contact person. FTP access: ftp3.journalmedia.de jm_ftp_public QUOglioutPLO bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing tip-on ads: folded products must be close to the gutter and be adapted for mechanical processing positioning on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes CDs: CDs must be wrapped in standard paper cover without adhesive tape positioning on request Delivery date for loose and bound inserts and tip-on ads: Please ask your contact person. Delivery address for loose and bound inserts and tip-on ads: L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Elektronik automotive-issue xy/2016“ Page Impressions according to IVW-Online in electronics segment: elektroniknet.de overall leadership in electronics! elektroniknet.de is the unchallenged No. 1 among the IVW audited web services for professional electronics. The performance data of elektroniknet.de is impressive : • 25 specialized editors feed elektroniknet.de with news, product reports and expert knowledge • 15,67 million page impressions in 12 month (IVW-Online 08/2014 -07/2015) • About 40,000 news and product releases, about 12,000 companies within the supplier database Decision makers in development, purchasing and managementfind targeted information in 12 categories: • • • • • • • • • • • • automation automotive semiconductors Distribution Electromechanics & passive components electronics manufacturing embedded communications test & measurement optoelectronics power career Live ticker, encyclopedia, suppliers´ compass, events, videos, images, webinars, whitepapers, media and partnersites www.gomatlab.de www.electronic-weblessons.de www.elektroniknet.de, leading web service for electronics since 1998, IVW-Online audited Detailed information to advertising opportunities at www.elektroniknet.de and technical specifications you can find in the elektroniknet.de media guide 2016 – also available online at http://www.weka-fachmedien.de/media/mediadaten-englisch. Or visit the showroom at www.elektroniknet.de/media/showroom. elektroniknet.de offers comprehensive options for targeted market communication for advertisers. Banners, sponsoring opportunities, newsletters, event presentations, webcasts, whitepapers and multiple innovative formats help raising success of communication measures of suppliers in the field of professional electronics. Advertising on elektroniknet.de Banner advertising Leaderboard/ Super Banner € 250.-/1,000 ad impressions (728 x 90 pixel, max. 100 KB) Wide Skyscraper 1 position 1: € 160.-/1,000 ad impressions (160 x 600 pixel, max. 60 KB) Wide Skyscraper 2 position 2: € 80.-/1,000 ad impressions (160 x 600 pixel, max. 100 KB) Floating Wide Skyscraper € 270.-/1,000 ad impressions (160 x 600 pixel, max. 100 KB) Billboard € 380.-/1,000 ad impressions (960 x 250 pixel, max. 100 KB) Full Banner € 125.-/1,000 ad impressions (468 x 60 pixel, max. 100 KB) Wallpaper € 370.-/1,000 ad impressions Leaderboard (728 x 90 pixel) + Wide Skyscraper (160 x 600 pixel, max. 100 KB) Rectangle 300 x 200 € 190.-/1,000 ad impressions (300 x 200 pixel, max. 100 KB) 1st or 2nd position at random Medium Rectangle/ Boombox € 380.-/1,000 ad impressions (300 x 250 pixel, max. 100 KB) Page Peel € 210.-/1,000 ad impressions (100 x 100 / 500 x 500 pixel, max. 100 KB) File format: just JPEG Ad Words Ad Words: € 50.-/1,000 ad impressions Ad Words + logo: € 65.-/1,000 ad impressions Header + 2 lines max 25 characters per line incl. space characters logo 100 x 53 pixel Tape Ad € 160.-/1,000 ad impressions (958 x 30 pixel, max. 100 KB) Possible file formats: GIF, JPEG, HTML, PNG Technical data: www.elektroniknet.de/media/showroom All types of ads are also available expanded; prices on request Banner can be opened by click or mouseover. You have the choice: 20% additional charge for expanding per click 50% additional charge for expanding per mouseover Advertising on elektroniknet.de Newsletter Several times per week elektroniknet.de sends out newsletters as well as automotive newsletters to more than 43,000 recipients (08/2015) in electronics and automation. With its high click rates the newsletter is the ideal platform for product presentations and company or seminar events. Recipients: (per August 2015) elektroniknet newsletter: more than 43,000 automotive newsletter: more than 26,000 e-mobility newsletter: more than 26,000 Leaderboard/ Super Banner € 2,890.(728 x 90 pixel, max. 60 KB) file format: PNG, JPEG, HTML, GIF* Ad Words Premium € 890.Header + 2 text lines + Logo + URL 25 characters max. per line inc. spaces logo: 67 x 62 px, max. 60 KB file format: PNG, JPEG, GIF* Rectangle 230 x 200 € 1,890.(230 x 200 pixel, max. 60 KB) file format: PNG, JPEG, HTML, GIF* Premium placement € 2,890.Special placement for all possible types of advertising below or next to the editorial in the first place Wide Skyscraper € 2,490.(160 x 600 pixel, max. 60 KB) file format: PNG, JPEG, HTML, GIF* Advertising on elektroniknet.de Text ad with max. 500 characters € 2,490.(max. 3 text ads per newsletter), max. 1 link per text ad Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) file size: max. 60 KB file format: PNG, JPG, GIF* Alternative: Delivery of the text ad as finalized banner with 708 x 250 pixel Billboard € 2,490.(728 x 90 pixel, max. 60 KB) file format: PNG, JPEG, HTML, GIF* Text ad 3rd position € 1,890.(max. 1 link per text ad max. 500 characters) Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) file size: max. 60 KB file format: PNG, JPG, GIF* The editorial staff of elektroniknet.de reserves the right to edit the articles in cooperation with the customer. Technical details on elektroniknet.de/media/showroom Ad words in the newsletter Headline + 2 text lines and ad URL € 390.Headline + 2 text lines + logo € 500.and ad URL Headline + 2 rows. Per row 25 characters inl. blanks logo: 67 x 62 Pixel, max. 60 KB file format: PNG, JPG, GIF* Event listing in the newsletter € 390.Event listing in the newsletter as text ad in the sector events /congresses with logo € 500.- Exclusive sponsoring 3 advertisinig formats of your choice + Editorial services: 1 product news 1 company news 1 expert article Note in the subject heading € 6,370.*for the reporting to the format HTML, please contact [email protected] GIF only without animation newsletter schedule in 2016 newsletter schedule in 2016 Advertising on elektroniknet.de Suppliers‘ compass More than 12,000 listed companies More than 150 interactive market overviews Premium supplier are more visible! Secure your premium entry in the suppliers´ compass of elektroninet.de now and make use of the multiple opportunities, such as the comprehensive company profile including images and videos right up to presentations of the latest company events and exhibitons. Key word booking (context sensitive advertising) Push your awareness by booking of additional keywords! This helps you to fit your advertising perfectly to the interests of the users. Be more visible for your customers! Page impressions and references to premium suppliers: • clicks on the suppliers‘ index (IVW audited!): • clicks on premium suppliers‘ entries in the suppliers‘ compass: • premium supplier references in editorial articles: premium supplier logos next to editorial contents containing a booked keyword: 2,002,9543 boxes with premium supplier logos as well as further articles (next to editorial contents containing the premium supplier’s name): Advantages for premium suppliers: • each editorial article containing your company name features a box with all other articles about your company • each editorial article containing a booked keyword features a box with your company logo. • your company news within the editorial contents will also be shown in the premium entry • editorial mentioning of the premium entry on the website and in the newsletter • the exclusive ranking system displays premium customers first when a product is searched for Price: € 1,990.-/12 month no discounts You book the keyword which are relevant for you, e.g. plugs, microcontrollers, displays, etc.. If this keyword is mentioned in an editorial article, a reference in the infobox on the right side features your premium entry plus company logo. Price per keyword: € 990.-/year no discounts Max. 36,000 impressions per booking period (12 month) Time period: 09/2014-8/2015 Source: 1)IVW Online, 2)OMSTAT, 3)etracker Advertising on elektroniknet.de Customized Newsletter Profit from the high quality newsletter database of elektroniknet.de. The customized newsletter will be sent out exclusively to recipients as defined. Specifications customized newsletter: Content: 1 image + 1 news + 1 logo Text: max. 1,500 characters (incl. blanks) Image width: 270 pixel; image height: 200 pixel Subject heading: max. 150 characters (incl. blanks) max. 5 links Sender: elektroniknet.de and advertiser Max. 1 customized newsletter per week per company, schedule on request Prices: Subgroup according to product interest possible basic rate: plus per thousand recipients: € 1,490.- (no discounts) € 270.- (no discounts) alternative: exclusive sponsoring, see page 23 Subject to change Select your favored recipients for the customized newsletter now and get your offer without obligation: www.elektroniknet.de/media/customized-newsletter Your cross-media brand Phone +49 89 25556-1382 Media contact UK, Benelux, France, Scandinavia Huson International Media James Rhoades-Brown Cambridge House 8 Gogmore Lane, Chertsey Surrey, KT16 9AP Phone: +44 (0) 1932 564 999 Fax: +44 (0) 1932 564 998 [email protected] USA - West Huson International Media Ralph Lockwood 16615 Lark Avenue, Suite 100 Los Gatos, California 95032 Phone: +1 408 879 6666 Fax: +1 408 879 6669 [email protected] USA East Huson International Media Kristen Riley 1239 Broadway, Suite 1508 New York , NY 10001 Phone: +1 -212 268 33 44 Fax: +1 -212 268 33 55 [email protected] Japan Shinano Mr. Kazuhiko Tanaka Akane Bldg. 3F 4-1-31 Akasaka Minato-Ku Tokyo 107-0052, Japan Tel: +81-3-3584-6420 Fax: +81-3-3505-5628 [email protected] For all other territories please contact: Konrad Nadler Phone: +49 89 25556 - 1382 Fax: +49 89 25556 - 1670 [email protected] Editor-in-chief: Gerhard Stelzer Phone: +49 89 25556 - 1337 Fax: +49 89 25556 - 1607 [email protected] WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2 D-85540 Haar Germany General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015) 1. An "order" in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. 2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them. 3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. 4. The order will be concluded with the acceptance of the client's order by the publisher. Such acceptance may be in writing or by e-mail. 5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. 6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client's interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons. 9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation. 10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs: - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; - 50% of the net value of the order for cancellation within one week of the commencement of insertion; - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed. Cancellation terms print: Cancellation is possible free of charge until the ad closing date. 11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest. 12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word "Anzeige" [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word "Anzeige" [Advertisement], and/or set it off from the editorial content to make its advertising nature plain. 13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline. 14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners. 15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). 16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances. 17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client. 18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. 19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion. 20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material. 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data. 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action). 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action). 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract. 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence. 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity. 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements. 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed. 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount. 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation. 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause. 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative. 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany. 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.