2016 media guide

Elektronik automotive
Future-oriented expertise for your target group
Successful with print:
Sophisticated expert articles, comprehensive background information and up-to-date trend
reports – monthly relevant information and detailed expert knowledge for design engineers
and decision makers.
A trade journal with high circulation* for professional automotive electronics. The source of
information for everybody who´s engaged in electronics in the industry of automotive and
suppliers. (*IVW audited)
Up-to-the-minute online:
According to IVW-Online elektroniknet.de is by far the leading web service in the segment
of professional electronics in Germany reporting more than 15.67 million page impressions
in the last 12 month. (Source: IVW-online, 08/14 – 07/15)
Weekly automotive newsletter to ca. 26,000 recipients per blast
Interactive with the readers!
Studies and readership surveys
Events – in dialogue with the design engineers
Congresses + panels to high interest topics of the industry
Magazine overview
1 Title:
1
Elektronik automotive
2 Characteristics:
Competent and overall approach to the target group. Print. Online. Events.
10 Publishing house:
WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, 85540 Haar
Phone: +49 89 25556-1382
www.elektroniknet.de/automotive
www.weka-fachmedien.de
11 Publisher:
WEKA FACHMEDIEN GmbH
12 Advertising:
Konrad Nadler, international account manager
[email protected]
Rosi Böhm, Sales Assistant
[email protected]
13 Editorial office:
Gerhard Stelzer, editor-in-chief
[email protected]
Silvia Langford, editorial assistant
Phone: +49 89 25556-1331
[email protected]
Andrea Seidel, editorial assistant
Phone: +49 89 25556-1332
[email protected]
The monthly magazine Elektronik automotive informs in-depth about futureoriented solutions, concepts and products in automotive electronics.
The channel “automotive” at elektroniknet.de operates full speed. 15.67 million
IVW-Online audited page impressions per year (08/2014-07/2015) make
elektroniknet.de the most frequented media site for professional electronics.
The weekly automotive newsletter as well as the monthly e-mobility newsletter,
introducing the latest trends, products and expertise, offer a perfect upgrade for
your cross-media market communication.
Our events demonstrate the strength of innovative exhibitors and sponsors. Highly
qualified speakers provide the participants with sophisticated technical congress
agendas.
3 Target group:
Elektronik automotive is the information source for the decision makers in
automotive electronics – design engineers and managers in automotive
manufacturing and supply industries.
4 Publication frequency:
10 issues + 4 special issues
5 Format:
A4
6 Volume:
16th volume 2016
7 Subscription rates:
Domestic subscription: € 72.00
Overseas subscription: € 84.40
Single copy rate: € 9.00
8 Organ:
-
9 Membership:
IVW-EDA (certified audit of circulation)
Not for special issues.
14 Editorial to advertising ratio: 2014 = 13 issues
total pages:
670 pages = 100 %
editorial content:
531 pages = 79.27 %
advertising content:
139 pages = 20.73 %
15 Editorial content analysis 2014: 531 pages
specialist articles:
316 pages
product news
28 pages
technology + trend news
113 pages
economy news
23 pages
others (cover, editorial, content,
51 pages
Q&A, imprint,
advertisers index)
= 100% pages
= 59.58 %
=
5.32 %
=
21.34 %
=
4.24 %
=
9.53 %
Circulation breakdown 2
1 Circulation audit:
2 Circulation breakdown:
copies per issue/annual average
(July 1st 2014 to June 30th 2015)
print run:
21,000
total circulation:
20,450
sold circulation:
subscriptions:
retail:
other sales:
controlled circulation:
remainder, archive and
voucher copies:
1,329
3.1 Structure of the domestic market circulation by Nielsen-areas
abroad: 157
abroad: 36
325
Nielsen 1
7.5 % = 1,521 copies
Nielsen 2
1,004
12.2 % = 2,471 copies
19,121
Nielsen 7
4.8 % = 974 copies
Nielsen 3a
550
3 Geographic circulation breakdown:
Germany
Switzerland
3.7 % = 743 copies
-
12.0 % = 2,443 copies
economic region
Nielsen 5+6
share of total circulation
%
copies
99.2
0.2
20,293
39
Austria
0.3
59
other countries
0.3
59
total circulation
100
20,450
Nielsen 3b
23.4 % = 4,757 copies
Abstract of methodology
1 Method: circulation breakdown by file analysis – census
2 Universe: total circulation Germany 20,293 = 100%
3 Sample: census
4 Target person of survey: omitted
5 Period of analysis: July 2015
6 Conduction of analysis: publisher
Detailed methodology: www.next-community.de
Nielsen 4
36.4 % = 7,384 copies
Structure analysis
Business sectors
Group of recipients
Main field of work
Share of
total circulation in %
projection
(approx.)
Group of recipients
Share of
total circulation in %
projection
(approx.)
automotive manufacturer
27
5,522
development, design
81
16,565
systems supplier (Tier I)
42
8,589
testing, proving
34
6,953
components supplier (Tier II)
45
9,203
research
36
7,362
hard- and software supplier (Tier III)
49
10,021
management
21
4,295
service
39
7,975
corporate and technical management
24
4,908
production technology
9
1,841
purchasing, technical procurement
19
3,885
measurement and control technology
26
5,317
quality control, quality assurance
22
4,499
chemical industry, mineral-oil processing
1
205
organisation, data processing
8
1,636
precision and optical goods
6
1,227
production, manufacturing
11
2,250
transport ( air, ship, railways)
3
614
production management
6
1,227
vehicle design (water, air, roads)
14
2,863
service, maintenance
6
1,227
consulting engineering firm for techn.
planning
12
2,454
total distributed circulation
total distributed circulation
20.450
20.450
Product fields with planned investments in the next 12 months (sure/ possible) ...
Multiple answers possible
Size of economic entity
Share of
total circulation in %
projection
(approx.)
1 - 9 employees
21
4,295
10 - 49 employees
11
2,250
50 - 99 employees
4
818
100 - 499 employees
19
3,886
500 and more employees
41
8,385
no answer
4
818
total distributed circulation
20.450
Multiple answers possible
Structure analysis
Annual turnover in Euro
Readers per issue
Share of
total circulation in %
projection
(approx.)
Share of
total circulation in %
projection
(approx.)
up to 500,000
14
2,863
1 person (only me)
37
7,567
500,000 to 1 million
5
1,023
2 persons
17
3,477
1 to 5 million
4
818
3 persons
15
3,068
5 to 10 million
4
818
4 persons
13
2,659
10 to 25 million
7
1,432
5 persons
7
1,432
25 to 50 million
5
1,023
6-9 persons
3
614
50 to 100 million
6
1,227
10 persons and more
8
1,636
100 to 500 million
10
2,045
total distributed circulation
500 million to 1 billion
3
614
1 billion and more
18
3,861
no answer
24
4,908
total distributed circulation
20.450
Average: 3.8 persons
20.450
Multiple answers possible
Summary of the survey methodology
Planned investment sum in the next 12 month
Group of recipients
(according to classification of industrial sectors)
in Euro
Share of
total circulation
in %
projection
(approx.)
up to 5,000
11
2,250
5,000 to 10,000
15
3,068
10,000 to 50,000
29
5,931
50,000 to 100,000
16
3,272
100,000 to 250,000
3
614
250,000 to 500,000
3
614
500,000 and more
12
2,454
no answer / don´t know
11
2,250
total distributed circulation
Multiple answers possible
20.450
1. Methodology: Recipient structure analysis via telephone survey
2. Random sample drawn from total database
Gross sample:
357 = 100.0%
Short fall:
105 = 29.4%
3. Net sample: 252 interviews, 70.6% exhaustion
4. Target person of survey: main recipient in the company
5. Period of analysis: September 3rd and 22nd, 2015
6. Conduction of analysis: IFAK Institut
Realization according to the guidelines for media analysis
(„ZAW-Rahmenschema für Werbeträgeranalysen“).
These guidelines define the requirements for accurate advertising
media analyses.
Elektronik automotive editorial topics 2016
Active components
Electromobility and hybrid
concepts
On-board network and
energy management
Bus systems
Development
processes/standards
Microcontrollers/-processors,
analog /mixed-signal-ICs,
ASICs/SoCs, memory IC,
power electronics, op-amps,
AD/DA converters, DSPs,
FPGAs, bus drivers, LED
drivers, RF drivers
Alternative propulsion systems,
soft-, full-, plug-in-hybrid, ECUs for
engine/transmission control,
electric drives, fuel cells
Batteries and energy storage,
inductive charging
technologies, wiring harness
design, EMC, data and energy
cabling, cable technology,
power electronics, power
supplies, LDOs, DC/DCconverters, ultracaps, circuit
controls, heat management
CAN, LIN, MOST, FlexRay,
Ethernet, IEEE 1394,
gateways, physical layer, bus
drivers
Services, embedded design,
hardware/software
development tools, simulation,
verification, validation, model
based development,
SPICE/CMMI certification,
ASAM, AUTOSAR, functional
safety (ISO 26262),
requirements management,
robustness validation, AECQ100, qualifications
Development
software/hardware
Electromechanics/mechatronics
Infotainment and telematics
Vehicle body +
chassis electronics
Convenience electronics
Tool-suites, IP, middleware,
operating systems,
development tools, compilers,
linkers, debuggers, code
analysers, development/
evaluation boards, CAE tools,
emulators, programming
systems
Relays, keys, switchboards,
terminal blocks, coolers/fans,
connectors, PCBs, cables, electric
motors, display and control
concepts, instrumentation,
monitoring elements, cases
Antenna systems, audio/video
CODECs, operating systems,
bluetooth, displays,
GSM/UMTS/LTE, navigation,
WLAN, eCall, location based
services, car-2-x
Antilock braking, ESC, brake
assistants, active/
semi-active suspension
control systems, intelligent
sensors, lighting technology
(Operating) Controls, HVAC
(heating, ventilation, air
condition), human-machineinterfaces (HMI), locking
systems(keyless
entry/go), displays
Test and measurement
Optoelectronics
Passive components
Safety and driver
assistance systems
Distribution
EMC measurement,
HiL/SiL/MiL testing, test bench
technology, restbus simulation,
logic analysers, oscilloscopes,
protocol testers, mobile
measurement, multimeters, PCbased measurement, data
loggers
LEDs, displays, OLEDs, LED
drivers, opto-couplers, cameras
Resistors, capacitors,
inductors, filters, fuses,
transformers, crystals,
oscillators
(Advanced) Driver assistance
systems, cameras,
image processing, sensors,
„secure software“,
RADAR/LIDAR systems,
autonomous driving
News, services, logistics,
starter/reference kits
Editorial calendar 2016: January – June / part 1
Main topics
1
Electronics
trends & vision
2
3
SI 1
ethernet
4
5
6/7
Publication date
Feb 02, 2016
Feb 16, 2016
Mar 15, 2016
Mar 29, 2016
Apr 12, 2016
May 10, 2016
Jun 01, 2016
Ad closing date
Jan 12, 2016
Jan 26, 2016
Feb 23, 2016
Mar 04, 2016
Mar 18, 2016
Apr 18, 2016
May 09, 2016
Closing date for articles
Dec 07, 2015
Dec 21, 2015
Feb 08, 2016
Feb 01, 2016
Feb 15, 2016
Mar 14, 2016
Apr 04, 2016
Automotive Ethernet
Congress,
Munich, Feb, 03-04
embedded
world 2016,
Nuremberg,
Feb, 23-25
Hannover Messe
MobiliTec,
Hanover
Apr, 25-29
Events
MOST Forum,
Stuttgart/Esslingen
Apr, 19
PCIM,
Nuremberg,
May, 10-12
SENSOR+TEST,
Nuremberg,
May, 10-12
Active components
Bus systems
Distribution
development processes/standards
SPECIAL:
tools +
model-based
development
Special issue ethernet
On-board network +
energy management
Next generation cars
Electromobility + hybrid concepts
SPECIAL:
safety/security
SPECIAL:
power
electronics
automotive
testing expo,
Stuttgart,
May, 31 – June 02
concar expo,
Dusseldorf
June, 29-30
Editorial calendar 2016: January – June / part 2
Main topics
1
Electronics
trends & vision
2
3
SI 1
ethernet
4
5
6/7
Publication date
Feb 02, 2016
Feb 16, 2016
Mar 15, 2016
Mar 29, 2016
Apr 12, 2016
May 10, 2016
Jun 01, 2016
Ad closing date
Jan 12, 2016
Jan 26, 2016
Feb 23, 2016
Mar 04, 2016
Mar 18, 2016
Apr 18, 2016
May 09, 2016
Closing date for articles
Dec 07, 2015
Dec 21, 2015
Feb 08, 2016
Feb 01, 2016
Feb 15, 2016
Mar 14, 2016
Apr 04, 2016
Automotive Ethernet
Congress,
Munich, Feb, 03-04
embedded
world 2016,
Nuremberg,
Feb, 23-25
Events
MobiliTec,
Hannover
Apr, 13-17
Hannover Messe
MobiliTec,
Hanover
Apr, 25-29
MOST Forum,
Stuttgart/Esslingen
Apr, 21
MOST Forum,
Stuttgart/Esslingen
Apr, 19
PCIM,
Nuremberg,
May, 10-12
SENSOR+TEST,
Nuremberg,
May, 10-12
automotive
testing expo,
Stuttgart,
May, 31 – June
02
concar expo,
Dusseldorf
June, 29-30
SPECIAL:
tools +
model-based
development
Development software/hardware
Vehicle body + chassis electronics
Convenience electronics
Test and measurement
Optoelectronics
Passive components
Safety + driver assistance systems
Next generation cars
Infotainment + telematics
Special issue ethernet
Electromechanics/ mechatronics
SPECIAL:
safety/security
SPECIAL:
measurement
SPECIAL:
assistant systems
+ autonomous
driving
Editorial calendar 2016: July – December / part 1
Main topics
SI 2
functional safety
SI 3
electromobility
8/9
10
11
12
+ Copytest
SI 4
on-board
network
Publication date
Jul 05, 2016
Jul 19, 2016
Sep 01, 2016
Sep 13, 2016
Oct 11, 2016
Nov 08, 2016
Dec 01, 2016
Ad closing date
Jun 14, 2016
Jun 28, 2016
Aug 10, 2016
Aug 23, 2016
Sep 19, 2016
Oct 17, 2016
Nov 10, 2016
Closing date for articles
May 09, 2016
May 23, 2016
Jul 25, 2016
Aug 08, 2016
Aug 16, 2016
Sep 12, 2016
Sep 26, 2016
Events
Forum Funktionale
Sicherheit
Munich, Jul 05-07
IAA Commercial
Vehicles,
Hanover
Sep 22-29
Automotive Software
Kongress/
Bordnetz Kongress,
Landshut, Sep 21-22
Automotive
Software
Kongress/
Bordnetz
Kongress,
Landshut, Sep
21-22
Bus systems
Distribution
Development processes/standards
SPECIAL:
AUTOSAR
Special issue on-board network
On-board network +
energy management
Special issue electromobility
Electromobility + hybrid concepts
Special issue functional safety
Active components
IZB, Wolfsburg,
Oct 18-20
electronica,
Munich,
Nov 08-11
eCarTec,
Munich, Oct 18-20
ELIV 2016,
Marktplatz
Elektronik,
Baden-Baden,
Oct 19-20
SPECIAL:
semiconductors
in vehicles
Products of
the year
2017
Editorial calendar 2016: July – December / part 2
Main topics
SI 2
functional safety
SI 3
electromobility
Publication date
Jul 05, 2016
Ad closing date
Closing date for articles
Events
10
11
12
+ Copytest
SI 4
on-board
network
Jul 19, 2016
Sep 01, 2016
Sep 13, 2016
Oct 11, 2016
Nov 08, 2016
Dec 01, 2016
Jun 14, 2016
Jun 28, 2016
Aug 10, 2016
Aug 23, 2016
Sep 19, 2016
Oct 17, 2016
Nov 10, 2016
May 09, 2016
May 23, 2016
Jul 25, 2016
Aug 08, 2016
Aug 16, 2016
Sep 12, 2016
Sep 26, 2016
Forum Funktionale
Sicherheit
Munich, Jul 05-07
8/9
IAA Commercial
Vehicles,
Hanover
Sep 22-29
Automotive Software
Kongress/
Bordnetz Kongress,
Landshut, Sep 21-22
Bordnetz/Auto
motive
Software
Kongress
Landshut,
21.-22.09.2016
IZB, Wolfsburg,
Oct 18-20
electronica,
Munich,
Nov 08-11
Products of
the year 2017
eCarTec,
Munich,
Oct 18-20
ELIV 2016,
Marktplatz
Elektronik,
Baden-Baden,
Oct 19-20
Vehicle body + chassis electronics
Convenience electronics
Test and measurement
Optoelectronics
Passive components
Safety + driver assistance systems
Special issue on-board network
Infotainment + Telematics
Special issue electromobility
Electromechanics/ mechatronics
Special issue functional safety
Development software/hardware
SPECIAL:
connected cars
& V2X
SPECIAL:
lighting
technologies
Advertising rates P
1 Advertising formats and rates – Please add valid VAT rate.
Format
Width mm
x Height mm
b/w
2c
3c
4c
1/1 page
185 x
260
€
6,280.-
€
7,440.-
€
8,360.-
€
9,280.-
A5 page (junior page)
135
185
90
185
60
185
90
42
€
3,880.-
€
4,630.-
€
5,200.-
€
5,810.-
€
3,320.-
€
3,960.-
€
4,450.-
€
4,940.-
€
2,210.-
€
2,640.-
€
2,950.-
€
3,290.-
x
x
x
190
128
260
90
260
62
128
260
€
1,650.-
€
2,000.-
€
2,240.-
€
2,550.-
185 x
60 x
43
128
€
1,110.-
€
1,320.-
€
1,470.-
€
1,650.-
185
90
42
60
60
31
62
128
80
80
€
840.-
€
950.-
€
1.100.-
€
1,290.-
€
€
290.290.-
€
€
310.310.-
€
€
330.330.-
€
€
350.350.10,490.-
1/2 page
1/3 page
1/4 page
1/6 page
1/8 page
Pinboard
Seminar planer
x
x
x
x
x
x
x
x
cover page
2nd/3rd
cover page
4th cover page
€
No discounts
185 x
260
€
9,770.-
185 x
260
€
10,290.-
€
9.00
mm-price, 1-column
For bleed size ads please see page 14
€
6.20
€
7.40
€
8.20
Advertising rates P
2 Additional charges:
placement
We charge 10% of the basic price for requested and confirmed placements
(at least € 160.-)
colours
Prices apply for Euroskala
Charges for special colours on request
format
No additional charges for bleed and crossover print
3 Discounts:
(within a 12 month period, starting from the publication date of first ad)
Frequency discount
Volume discount
3 or more insertions 3%
3 or more pages 5%
6 or more insertions 5%
6 or more pages 10%
9 or more insertions 10%
9 or more pages 15%
12 or more insertions 15%
12 or more pages 20%
18 or more insertions 20%
15 or more pages 25%
24 or more insertions 25%
4 Classified advertisements:
Job market:
minimum size 70 mm 2-columns
Recruitment ads:
mm-price b/w € 6.20
Double booking: discount of 50 % of the basic rate if a recruitment ad is
booked in two consecutive issues.
Online job market
€ 590.- per month
€ 250.- per month
(in combination with print ad)
Business portraits:
1/4 page
€ 1,050.1/2 page
€ 2,080.1/1 page
€ 4,160.available only in special issues, no discounts
Pinboard and seminar planner:
1/9 page bw
€ 290.1/9 page 4c
€ 350.(discount for high volume booking upon request)
5 Special Ads:
See page 14/15
6 Contact:
Consulting & booking:
Konrad Nadler, international account manager, phone: +49 89 25556-1382
[email protected]
Digital file delivery:
Hildegund Roessler, phone: +49 89 25556-1473, fax: +49 89 25556-1690
[email protected]
7 Terms of payment:
2 % discount for payment within 8 days after date of invoice or
net payment within 21 days of invoicing.
Bank details:
HypoVereinsbank, München, Bank code: 700 202 70, Account No. 35 704 981
IBAN: DE37 7002 0270 0035 7049 81, SWIFT (BIC): HYVEDEMMXXX
Tax ID number: DE 811 190 616
Formats
2/1 pages spread across gutter
width x height
420 x 297 mm
394 x 260 mm
1/2 page horizontal
width x height
210 x 148 mm
185 x 128 mm
1/2 page vertical
width x height
102 x 297 mm
90 x 260 mm
2 x 1/2 across gutter
width x height
420 x 148 mm
394 x 128 mm
Junior Page
width x height
135 x 190 mm
1/1 page
width x height
210 x 297 mm
185 x 260 mm
1/3 page horizontal 1/3 page vertical
width x height
width x height
72 x 297 mm
210 x 110 mm
185 x 90 mm
60 x 260 mm
1/4 page
width x height
102 x 148 mm
90 x 128 mm
1/4 page vertical
width x height
54 x 297 mm
42 x 260 mm
1/6 page horizontal
width x height
210 x 63 mm
185 x 43 mm
1/4 page
horizontal
width x height
210 x 82 mm
185 x 62 mm
1/8 page
width x height
102 x 82 mm
90 x 62 mm
1/8 page vertical
width x height
54 x 148 mm
42 x 128 mm
1/8 page
horizontal
width x height
210 x 51 mm
185 x 31 mm
Pinboard
Seminar planer
1/9-Seite
width x height
60 x 80 mm
trim size
width x height
147 x 210 mm
Island ad
1 column
minimum 50 mm height
maximum 80 mm height
column width 51 mm
♦ trim size: add 4mm per
trimmed edge for bleed size
1/6 page vertical
width x height
72 x 148 mm
60 x 128 mm
Special ads
Examples of special ads
Cover
Format: Details on request
€ 10,490.(No discounts)
Belly wrap
plus double page spread
Format: 624 x 100 mm
Trim size: add 4 mm:
632 x 108 mm
€ 35.600.-
Island ads:
basic price per mm bw
per mm € 20.basic price 4c
per mm € 28.1 column minimum 50 mm height
maximum 80 mm height
column width 51 mm
Snipe ad on cover page
Format: 76 x 76
Belly wrap
Format: 624 x 100 mm
Trim size: add 4 mm
Total 80 x 80 mm
Trim size: add 4 mm:
632 x 108 mm
€ 6,990.-
€ 17,500.-
Gate fold, flap
on request
Cover gate fold
On request
(Only in combination with 1/1 ad)
Tip-on CD/DVD:
On request
(Only in combination with 1/1 ad)
Special ads
Customized Publishing
We showcase your requirements and ideas with creativity and
competence - in print and online, e.g. as booklet, advertorial or even
customer magazines. Individual. Professional. Targeted.
Loose inserts: (including postage)
up to 25 g:
up to 50 g:
split-run by zip-codes/Nielsen area per 1,000
split-run by qualified addresses per 1,000:
minimum order sum:
Print run: 21,000 copies
€ 5,250.€ 6,300.€ 260.€ 430.€ 600.-
Our Services (as per your requirements):
•
•
•
•
•
concept (in coordination with client)
editorial elaboration/support
layout (in Elektronik automotive design or according to customer´s CI)
print/processing
loose or bound insert/tip-on in Elektronik automotive
Price on request
Delivery contact for inserts:
L.N. Schaffrath DruckMedien GmbH & Co. KG,
Marktweg 42-50, 47608 Geldern
Delivery note: loose/bound insertCUSTOMER, for
Elektronik automotive issue xy/2016
Technical details see page 18
Bound inserts:
(including postage, total ciruclation)
2-pages
4-pages
8-pages
12-pages
14-pages an more on request
Print run: 21,000 copies
€ 4,305.€ 6,195.€ 9,240.€ 11,445.-
Media service
Ad awareness – customer xy Copytest – Control your ads impact!
For all media experts who want to know what design engineers and technical
managers think about their ads, products and image, Elektronik automotive
offers exclusive copytests. Elektronik automotive´s copytests report about
content and design of advertisments. More than that, copytest participants
receive a concise image analysis on top. Elektronik automotive´s copytests
answer important questions such as “Do customers pay attention to my ad?“,
“What information about my company is retained by the reader?“ and “Does
this ad help to get customers interested in my products and company?“
Exemplary results
(Source: Copytest issue 8-9/2015, conducted by IFAK-Institut Taunusstein
As a reaction to ads in Elektronik automotive during the last 12 months,
I have …
When I read Elektronik automotive, I have…
81%
paid attention
to ad
61%
38%
paid attention to
pictures
48%
56%
read
text
51%
61%
paid attention to
logo/ company
sign
39%
16%
paid attention to
web address
17%
0
10
Ihre
Anzeige
your
ad
20
30
40
50
60
70
Durchschnitt
Anzeigen Multiple
average ofaller
all ads
80
90
answers possible
Interactive with the readers!
Profit from the high awareness of Elektronik readers´ elections!
The readership election „ Elektronik
distributor of the year 2016“.
Call in Elektronik issue 11/2016 and
special issue Elektronik distribution
2016,
publication of the results in Elektronik
issue 17/2016
The readership election „Elektronik
product of the year 2017“.
Call in Elektronik issue 26/2016 and
Elektronik automotive issue
12/2016,publication of the results in
Elektronik March 2017.
Online surveys to electronics hot
topics of the branch.
Exclusive sponsoring on request
Multiple answers possible
Winners of these readership elections are allowed to use the official winner logos for
their market communication.
For further information on service tools please visit www.elektroniknet.de/media or contact your Elektronik automotive sales representative via phone +49 89 25556-1382.
embedded world THE OFFICIAL DAILY 2015
For the fifth time the official media partners of the embedded world
show pool the know-how of four specialised editorial teams and
publish a joint showdaily newspaper:
embedded world The official Daily 2016.
7 good reasons for your advertisement:
The only official newspaper of the embedded world 2016!
Published by the editorial teams of WEKA FACHMEDIEN, the official media
partner of the trade fair organizer NürnbergMesse
21,000 copies – exclusively distributed!
Only The Official Daily 2016 will be distributed exclusively to the show
visitors and exhibitors in the entrance and exhibition area.
Additional distribution in hotels, stations and airport secures circulation at its
best with 21,000 copies hot-of-the press.
Publication dates:
Feb 23, 2016
Feb 24, 2016
Feb 25, 2016
Ad closing date:
Feb 09, 2016*
Deadline for print material:
Feb 09, 2016*
*(for all 3 issues)
Concentrated expert know how!
The editorial department of the renowned professional journals Elektronik,
Markt&Technik, DESIGN&ELEKTRONIK and Computer&AUTOMATION offer
top-class content with concentrated competence – the perfect source of
information for the trade fair visitors.
Up-to-date news coverage!
With separate issues on all 3 exhibition days, The Official Daily 2016 covers
the latest news directly from the fair.
International visitor approach!
With regard to the international visitors, The Official Daily 2016 reports
from the fair in German and English.
Big format!
The extensive tabloid format with its high level of awareness stages your ad
and the promoted products in a perfect way.
Inclusive recruitment!
The Official Daily 2016 is the perfect platform to search for qualified
professionals – focused and without waste coverage on the world´s greatest
trade fair of the embedded community.
The Official Daily 2016 offers you the opportunity to publish your
recruitment ad in an environment with high awareness. Address qualified
professionals directly at the embedded world 2016 – completely without
waste coverage!
Contact: Konrad Nadler, international account manager
Phone: +49 89 25556-1382, [email protected]
The Official Daily 2016 is published daily on each of the three days of
the trade fair! Profit from this opportunity and ensure your top
postion!
Technical data
Ads
Printing technique:
Cover:
web-fed offset
Content:
wire stitching
Paper:
60g/gsmholmen plus 80
Processing:
adhesive binding
Format:
trimmed size: 210 x 297 mm
4mm bleed on all sides
Digital data transfer:
Hildegund Roessler, disposition,
phone: +49 89 25556-1473, Fax: +49 89 25556-1690
E-mail: [email protected]
Please transmit your digital data as PDF by data medium (CD-ROM), e-mail or FTP.
For detailed specifications please ask your contact person.
Loose inserts, bound inserts, tip-on ads, CDs
loose inserts:
minimum size:
maximum size:
minimum weight:
positioning:
105 x 148 mm
10 mm smaller than the magazine on each side
150 gsm for single leaf, maximum weight: on request
best possible
loose inserts must be delivered cut and folded and as a finished product and be
adapted for mechanical processing
placement possibilities: print run, part of circulation by zip-codes or by qualified
addresses
bound inserts:
minimum size:
105 x 148 mm
maximum size:
format of the magazine
minimum weight: 100 gsm
File names should be given as in the example :
customer_elektronik_automotive_issue
(for example: Lexware_Elektronik_automotive_1_16)
trimmed pages should have an additional 4 mm on each border to be cut off
Technical details for file creation
placement possibilities: print run and part of circulation by post code or Nielsen area
Fonts:
Please deliver all fonts. In case of absent fonts, we use alternative fonts which may
change the appearance and layout of the ad. The minimum line width is 0.5 mm. Please
avoid motifs with very fine structures (due to moiré effect).
please allow an additional 3 mm gutter bleed for bound inserts
File format: We prefer non-separatet single-page PDFs. Fonts must be integrated and
colours must be in CMYK. Please avoid open data formats. Otherwise we do not
guarantee a correct appearance.
Proof:
Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc”
for offset printing. The appropriate profiles may be downloaded at www.eci.org.
Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for
offset printing, unless we may not print your ad.
In case of questions or problems please ask your contact person.
FTP access:
ftp3.journalmedia.de
jm_ftp_public
QUOglioutPLO
bound inserts must be folded and delivered in uncut format and be adapted for
mechanical processing
tip-on ads:
folded products must be close to the gutter and be adapted for mechanical processing
positioning on request
placement possibilities: print run and part of circulation of the tip-on inserts by zip
codes
CDs:
CDs must be wrapped in standard paper cover without adhesive tape
positioning on request
Delivery date for loose and bound inserts and tip-on ads:
Please ask your contact person.
Delivery address for loose and bound inserts and tip-on ads:
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for
Elektronik automotive-issue xy/2016“
Page Impressions according to IVW-Online in electronics segment:
elektroniknet.de overall leadership in electronics!
elektroniknet.de is the unchallenged No. 1 among the IVW audited web services for
professional electronics. The performance data of elektroniknet.de is impressive :
• 25 specialized editors feed elektroniknet.de with news, product reports and expert
knowledge
• 15,67 million page impressions in 12 month (IVW-Online 08/2014 -07/2015)
• About 40,000 news and product releases, about 12,000 companies within the
supplier database
Decision makers in development, purchasing and managementfind targeted
information in 12 categories:
•
•
•
•
•
•
•
•
•
•
•
•
automation
automotive
semiconductors
Distribution
Electromechanics & passive components
electronics manufacturing
embedded
communications
test & measurement
optoelectronics
power
career
Live ticker, encyclopedia, suppliers´ compass, events, videos,
images, webinars, whitepapers, media and partnersites
www.gomatlab.de
www.electronic-weblessons.de
www.elektroniknet.de, leading web service for electronics since 1998, IVW-Online audited
Detailed information to advertising opportunities at www.elektroniknet.de and
technical specifications you can find in the elektroniknet.de media guide 2016 – also
available online at http://www.weka-fachmedien.de/media/mediadaten-englisch.
Or visit the showroom at www.elektroniknet.de/media/showroom.
elektroniknet.de offers comprehensive options for targeted
market communication for advertisers. Banners, sponsoring
opportunities, newsletters, event presentations, webcasts,
whitepapers and multiple innovative formats help raising
success of communication measures of suppliers in the field
of professional electronics.
Advertising on elektroniknet.de
Banner advertising
Leaderboard/ Super Banner
€ 250.-/1,000 ad impressions
(728 x 90 pixel, max. 100 KB)
Wide Skyscraper 1
position 1: € 160.-/1,000 ad impressions
(160 x 600 pixel, max. 60 KB)
Wide Skyscraper 2
position 2: € 80.-/1,000 ad impressions
(160 x 600 pixel, max. 100 KB)
Floating Wide Skyscraper
€ 270.-/1,000 ad impressions
(160 x 600 pixel, max. 100 KB)
Billboard
€ 380.-/1,000 ad impressions
(960 x 250 pixel, max. 100 KB)
Full Banner
€ 125.-/1,000 ad impressions
(468 x 60 pixel, max. 100 KB)
Wallpaper
€ 370.-/1,000 ad impressions
Leaderboard (728 x 90 pixel)
+ Wide Skyscraper (160 x 600 pixel, max. 100 KB)
Rectangle 300 x 200
€ 190.-/1,000 ad impressions
(300 x 200 pixel, max. 100 KB)
1st or 2nd position at random
Medium Rectangle/ Boombox
€ 380.-/1,000 ad impressions
(300 x 250 pixel, max. 100 KB)
Page Peel
€ 210.-/1,000 ad impressions
(100 x 100 / 500 x 500 pixel, max. 100 KB)
File format: just JPEG
Ad Words
Ad Words: € 50.-/1,000 ad impressions
Ad Words + logo: € 65.-/1,000 ad impressions
Header + 2 lines
max 25 characters per line incl. space characters
logo 100 x 53 pixel
Tape Ad
€ 160.-/1,000 ad impressions
(958 x 30 pixel, max. 100 KB)
Possible file formats: GIF, JPEG, HTML, PNG
Technical data: www.elektroniknet.de/media/showroom
All types of ads are also available expanded;
prices on request
Banner can be opened by click or mouseover.
You have the choice:
20% additional charge for expanding per click
50% additional charge for expanding per
mouseover
Advertising on elektroniknet.de
Newsletter
Several times per week
elektroniknet.de sends out
newsletters as
well as automotive newsletters to
more than 43,000 recipients
(08/2015) in electronics and
automation.
With its high click rates the
newsletter is the ideal platform for
product presentations and company
or seminar events.
Recipients:
(per August 2015)
elektroniknet newsletter:
more than 43,000
automotive newsletter:
more than 26,000
e-mobility newsletter:
more than 26,000
Leaderboard/ Super Banner
€ 2,890.(728 x 90 pixel, max. 60 KB)
file format: PNG, JPEG, HTML, GIF*
Ad Words Premium
€ 890.Header + 2 text lines
+ Logo + URL
25 characters max. per line inc.
spaces
logo: 67 x 62 px, max. 60 KB
file format: PNG, JPEG, GIF*
Rectangle 230 x 200
€ 1,890.(230 x 200 pixel, max. 60 KB)
file format: PNG, JPEG, HTML, GIF*
Premium placement
€ 2,890.Special placement for all possible
types of advertising below or
next to the editorial in the first place
Wide Skyscraper
€ 2,490.(160 x 600 pixel, max. 60 KB)
file format: PNG, JPEG, HTML, GIF*
Advertising on elektroniknet.de
Text ad with max. 500
characters
€ 2,490.(max. 3 text ads per newsletter),
max. 1 link per text ad
Corporate logo (150 x 50 pixel)
and product picture (150 x 150
pixel)
file size: max. 60 KB
file format: PNG, JPG, GIF*
Alternative: Delivery of the text ad
as finalized banner with
708 x 250 pixel
Billboard
€ 2,490.(728 x 90 pixel, max. 60 KB)
file format: PNG, JPEG, HTML, GIF*
Text ad 3rd position
€ 1,890.(max. 1 link per text ad
max. 500 characters)
Corporate logo (150 x 50 pixel)
and product picture (150 x 150
pixel)
file size: max. 60 KB
file format: PNG, JPG, GIF*
The editorial staff of elektroniknet.de reserves the right to edit the articles in cooperation with the customer.
Technical details on elektroniknet.de/media/showroom
Ad words in the newsletter
Headline + 2 text lines and ad URL
€ 390.Headline + 2 text lines + logo
€ 500.and ad URL
Headline + 2 rows. Per row 25
characters inl. blanks
logo: 67 x 62 Pixel, max. 60 KB
file format: PNG, JPG, GIF*
Event listing in the newsletter
€ 390.Event listing in the newsletter as text
ad in the sector events /congresses
with logo € 500.-
Exclusive sponsoring
3 advertisinig formats of your choice
+
Editorial services:
1 product news
1 company news
1 expert article
Note in the subject heading
€ 6,370.*for the reporting to the format
HTML, please contact
[email protected]
GIF only without animation
newsletter schedule in 2016
newsletter schedule in 2016
Advertising on elektroniknet.de
Suppliers‘ compass
More than 12,000 listed companies
More than 150 interactive market overviews
Premium supplier are more visible!
Secure your premium entry in the suppliers´ compass of
elektroninet.de now and make use of the multiple opportunities,
such as the comprehensive company profile including images and
videos right up to presentations of the latest company events and
exhibitons.
Key word booking
(context sensitive advertising)
Push your awareness by booking of additional keywords!
This helps you to fit your advertising perfectly to the
interests of the users. Be more visible for your customers!
Page impressions and references to premium suppliers:
• clicks on the suppliers‘ index (IVW audited!):
• clicks on premium suppliers‘ entries in the suppliers‘ compass:
• premium supplier references in editorial articles:
premium supplier logos next to editorial contents containing a
booked keyword: 2,002,9543
boxes with premium supplier logos as well as further articles
(next to editorial contents containing the premium supplier’s
name):
Advantages for premium suppliers:
• each editorial article containing your company name
features a box with all other articles about your company
• each editorial article containing a booked keyword features
a box with your company logo.
• your company news within the editorial contents will also be
shown in the premium entry
• editorial mentioning of the premium entry on the website
and in the newsletter
• the exclusive ranking system displays premium customers
first when a product is searched for
Price: € 1,990.-/12 month
no discounts
You book the keyword which are relevant for you, e.g.
plugs, microcontrollers, displays, etc.. If this keyword is
mentioned in an editorial article, a reference in the
infobox on the right side features your premium entry
plus company logo.
Price per keyword: € 990.-/year
no discounts
Max. 36,000 impressions per booking period (12 month)
Time period: 09/2014-8/2015
Source: 1)IVW Online, 2)OMSTAT, 3)etracker
Advertising on elektroniknet.de
Customized Newsletter
Profit from the high quality newsletter database of elektroniknet.de.
The customized newsletter will be sent out exclusively to recipients as
defined.
Specifications customized newsletter:
Content: 1 image + 1 news + 1 logo
Text: max. 1,500 characters (incl. blanks)
Image width: 270 pixel; image height: 200 pixel
Subject heading: max. 150 characters (incl. blanks)
max. 5 links
Sender: elektroniknet.de and advertiser
Max. 1 customized newsletter per week per company,
schedule on request
Prices:
Subgroup according to product interest possible
basic rate:
plus per thousand recipients:
€ 1,490.- (no discounts)
€ 270.- (no discounts)
alternative: exclusive sponsoring, see page 23
Subject to change
Select your favored recipients for the customized
newsletter now and get your offer without
obligation:
www.elektroniknet.de/media/customized-newsletter
Your cross-media
brand
Phone +49 89 25556-1382
Media contact
UK, Benelux, France, Scandinavia
Huson International Media
James Rhoades-Brown
Cambridge House
8 Gogmore Lane, Chertsey
Surrey, KT16 9AP
Phone: +44 (0) 1932 564 999
Fax: +44 (0) 1932 564 998
[email protected]
USA - West
Huson International Media
Ralph Lockwood
16615 Lark Avenue, Suite 100
Los Gatos,
California 95032
Phone: +1 408 879 6666
Fax: +1 408 879 6669
[email protected]
USA East
Huson International Media
Kristen Riley
1239 Broadway, Suite 1508
New York , NY 10001
Phone: +1 -212 268 33 44
Fax: +1 -212 268 33 55
[email protected]
Japan
Shinano
Mr. Kazuhiko Tanaka
Akane Bldg. 3F
4-1-31 Akasaka
Minato-Ku
Tokyo 107-0052, Japan
Tel: +81-3-3584-6420
Fax: +81-3-3505-5628
[email protected]
For all other territories
please contact:
Konrad Nadler
Phone: +49 89 25556 - 1382
Fax: +49 89 25556 - 1670
[email protected]
Editor-in-chief:
Gerhard Stelzer
Phone: +49 89 25556 - 1337
Fax: +49 89 25556 - 1607
[email protected]
WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2
D-85540 Haar
Germany
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015)
1. An "order" in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on
the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for
existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.
4. The order will be concluded with the acceptance of the client's order by the publisher. Such acceptance may be in writing or by e-mail.
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising
agency as the ordering party and the issue of an order to the advertising agency verified in writing.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the
particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized
ads will be printed in the particular column without the need for an express agreement.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client's interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance
of online advertising for technical or other comprehensible reasons.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation.
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs:
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;
- 50% of the net value of the order for cancellation within one week of the commencement of insertion;
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed.
Cancellation terms print: Cancellation is possible free of charge until the ad closing date.
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or
their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the
magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word "Anzeige"
[Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word "Anzeige" [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical
specifications of the publisher, punctually for the print copy deadline.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is
reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to
check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any
related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to
originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be
immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the
advertising material.
21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on
their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the
Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term
set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action).
23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced.
25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty
negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions.
27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence.
28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price
increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the
online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising
means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that
corresponding to the actual quantity.
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current
order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the
advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of
the publication and distribution of the advertisement.
34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks.
Letters that are not collected during this time are destroyed.
35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint
discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or
partly withdraw from the contract. The client has no right to claims for compensation.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause.
38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition
now considered inoperative.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or
a habitual residence in the Federal Republic of Germany.
40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.