2013 medIa brochure

Transcription

2013 medIa brochure

T h e j o u r na l o f E l e c t ro n i c D e fe n s e
2013 media brochure
jedonline.com / crows.org
c o n t a c t :
Erik Henson
Naylor, LLC
Phone: 800-369-6220 x3443
Fax: 352-331-3525
[email protected]
The EW and SIGINT Authority
the Journal of Electronic Defense
Since 1978, The Journal of Electronic Defense (JED) has been the leading magazine read by
influential decision-makers in the global electronic warfare (EW) and signals intelligence (SIGINT)
markets. More than 14,200 Association of Old Crows (AOC) members and subscribers read JED for
its intelligent coverage and insightful analysis of industry news and trends.
The global EW/SIGINT market is worth more than $6 billion in annual sales. JED is read closely by
many of the senior government and military leaders around the world who control and influence how
this funding is spent. Advertising in JED represents one of the best ways for your company to reach
these potential customers on a monthly basis.
All information contained in this media kit was accurate and current at the time of printing.
Should changes become necessary, they will be posted to the online media kit throughout the year.
2
journal of electronic defense
JED reader demographics
Unbeatable
Buying
Power
Target an
influential
Readership
Readers’ Organizational
Procurement Budgets:
More than $1 billion: 21%
$500 million - $1 billion: 12%
$100 million - $500 million: 17%
$50 million - $100 million: 12%
Less than $50 million: 38%
a respected
magazine
Reach a unique
audience
98% of readers agree that JED
is the most comprehensive and
authoritative publication covering
the EW and SIGINT markets.
29% of readers read only JED
to stay abreast of the EW and
SIGINT markets.
Most Readers Influence
Procurement Decisions:
Influence procurement decisions: 62%
(38% don’t influence)
Of those that influence procurement decisions:
Strong to moderate Influence = 70%
Little Influence = 30%
MOST JED
READERS
ARE ACTIVE
IN THE EW
AND SIGINT
FIELDS
Four out of Five Readers
Hold a current
Security Clearance:
Top Secret
or higher
Hold a security clearance: 87%
Confidential/
Secret
(13% don’t have clearance)
Of those with a security clearance:
Top Secret level or higher = 62%
Confidential or Secret level = 38%
JED is an Important Source of EW/SIGINT Information
More than 80% of readers report passing their copy to
More than half of readers report that 1-5 colleagues read
colleagues, saving issues for future reference, displaying JED
in their waiting room or storing it in their library
their copy of JED
Three out of four readers spend between 30 minutes and
more than two hours reading each issue of JED
2013 media brochure
3
total JED circulation = 14,299
A Sampling of JED's readers†:
Reach a Concentrated
EW/SIGINT Audience:
73% of JED's military readers work
in electronic warfare and SIGINT
ASIA-PACIFIC
EMPLOYER TYPE:
ARMY: 8.7%
NAVY: 2.95%
MARINES: 1.31%
AIR FORCE: 7.84%
DoD CIVILIAN: 6.89%
GOV’T NON DoD: 1.91%
INDUSTRY: 53.11%
Education/Academia: 1.7%
Other: 15.59%
8.7%
15.59%
1.7%
53.11%
MILITARY/GOVERNMENT JED READER
primary job function:
Executive Management: 12.7%
Program Management: 17.2%
Strategic Planning and Analysis: 6.4%
R&D/System Development/Acquisition: 25.5%
Operations or Operational Planning: 13.7%
Maintenance: 1%
Sustainment/Logistics: 2%
Engineering Support: 14.7%
Testing: 6.9%
4
2.95%
1.31%
7.84%
6.89%
1.91%
Australia: DOD, DMO, DSTO, HQ RAAF, HQ RAN, HQ Army
India: Integrated HQ MOD, Air Force, DRDO, DARE, DLRL, HQ Joint Communication and
Electronics Staff
Japan: Air Self Defense Force, Naval Self Defense Force
South Korea: HQ ROK Air Force, Defence Intelligence Command
Malaysia: MOD, Malaysian Air Force HQ
Taiwan: ROCAF, HQ ROC Navy
Singapore: MOD, Singapore Air Force, Defense Science and Technology Agency, DSO
National Labs
EUROPE
Denmark: MOD, Tactical Air Command (FTK), Air Materiel Command (FMK)
Finland: Finnish Air Force HQ, Finnish Naval HQ, Finnish Naval Research Institute
France: MOD, French Air Force HQ, French Navy HQ
Germany: MOD, German Navy HQ, German Air Force HQ, Bundeswehr Operations
Command
Greece: MOD, Hellenic Air Force General Staff, Hellenic Navy HQ, Hellenic Army HQ
Italy: MOD, Italian Navy HQ, Italian Air Force HQ, Joint Staff
Netherlands: MOD, Royal Netherlands Navy HQ, Royal Netherlands Air Force HQ
Norway: MOD, HQ Defense Command, Royal Norwegian Navy, Air Warfare Center
UK: MOD, RAF HQ, RN HQ, British Army HQ, GCHQ, Dstl, RAF Spadeadam, Defence
Procurement Agency
Spain: MOD, HQ Spanish Air Force
Sweden: MOD, Swedish Air Force HQ, Swedish Navy HQ, Swedish Army HQ, Naval
Warfare Center
Switzerland: MOD, Swiss Air Force HQ, Swiss Army
MIDDLE EAST
Egypt: HQ Air Force, HQ Egyptian Navy
Oman: Royal Air Force of Oman
Saudi Arabia: HQ RSAF, Royal Saudi Air Defense Forces, Royal Saudi Naval Force
Turkey: Turkish Land Forces Command, Turkish Air Force
NORTH AMERICA
Canada: MOD, Chief of Defence Staff, Chief of the Air Staff, Canadian Forces SIGINT
Operations Centre (CFSOC), Defence R&D Canada
United States: AFRL, CIA, DARPA, DIA, HQ AFSOC, HQ ASOC, HQ NSWC, JEWC,
JIEDDO, JIOWC, NASIC, NAVAIR PMA-234, -265, -272, -290, NAVSEA PEO IEWS,
PMS-405, -408, -435, NRO, NSA, NSWC, OUSD AT&L, PEO IEW&S, SPAWAR
PMW-180, SSC-San Diego, SSC-Charleston
SOUTH AMERICA
Argentina: HQ Air Force
Brazil: Navy, Air Force
Chile: Air Force
Peru: Air Force
† This is a sampling of the military/government organizations that read JED. For a full listing, contact your sales executive.
circulation Breakdown
digital edition
DIGITAL EDITION
Belly Band – Animation
and video capabilities
DIGITAL EDITION
Skyscraper
JED Digital Edition
In addition to print, JED is also emailed to AOC members as a fully
interactive digital version. Viewers can virtually flip through the
pages, forward articles of interest to colleagues and click on ads to
be redirected to the company’s website.
The skyscraper allows your company to
be in front of readers the entire time
they are browsing the digital edition
of JED. Your company’s information
will appear directly to the right of the
magazine content.
1x$4,500.00
3x $4,275.00 per issue
12x $3,825.00 per issue
Our highly visible Belly Band is
included with the digital edition
before readers can access the front
cover of the publication, making your
company’s ad one of the first that
readers see when they receive their
digital edition. The Belly Band also
extends to the back of the digital
edition’s back cover, “wrapping” your
company’s message around the entire
digital edition.
1x $3,700.00
12x $3,145.00 per issue
Benefits of the digital edition:
• Expanded international circulation via email provides heightened
global visibility for your company.
• Our display advertising rates include exposure in BOTH print
and digital editions.
• Interactive ads drive decision-makers directly from your ad to
your website.
• Premium positioning opportunities offer the ability to integrate
sound, video and animation.
• A password-protected archive can be accessed by members at
any time, ensuring longevity for your message.
Display Ad “Jolt” Upgrade
The digital edition of the magazine offers dynamic capabilities not available in
the print version. Transform your static, passive display advertisement into an
attention-grabbing, animated message in the digital edition of JED.
$299.50 per issue
DIGITAL EDITION
Sponsorship – Animation
DIGITAL EDITON
Toolbar
and video capabilities
Your company name is displayed as
a button on the toolbar, appearing
on every page of the digital edition
next to frequently-used navigational
icons. When viewers click the button,
descriptive text and a link to your
website will appear.
Your company is the first ad readers
see when they open their copy. Your
message will prominently display
directly across from the cover of the
magazine. Animation and video capabilities bring your message to life.
1x 3x
6x
12x
$3,000.00
$2,850.00 per issue
$2,700.00 per issue
$2,550.00 per issue
1x $1,500.00
12x $1,275.00 per issue
2013 media brochure
5
Issue
Features
Bonus Distribution
Deadlines
JANUARY
The Role of EW in Air-Sea Battle
Program Profile: SEWIP
Product Survey: EW/SIGINT Antennas
AOC 43rd Annual Collaborative EW Conference
Space:
Nov 20, 2012
Materials:
Nov 27, 2012
FEBRUARY
SIGINT for Special Mission Aircraft
Why Are EW Reprogramming Centers So Important?
EW Careers
AeroIndia • February 6-11, Bangaluru, India
Avalon Airshow • February 26-April 3, Geelong, Victoria, Australia
Space:
Dec 17, 2012
Materials:
Dec 27, 2012
March
Enabling Global Strike: EW Upgrades for the USAF’s
Bomber Fleet
AOC Industry Member Guide
Product Survey: RWR/ESM Systems
38th Annual Dixie Crow Symposium • March 24-28, Warner Robins, GA
Langkawi International Maritime and Aerospace Exhibition (LIMA) 2013 • March 26-30,
Kuala Lumpur, Malaysia
AOC Performance and Vulnerabilities of Modern IADS/SAMs • Huntsville, AL
Space:
Jan 21, 2013
Materials:
Jan 28, 2013
April
Country Profile: EW in Brazil
When EW Systems are No Longer Just EW Systems:
The Approaching Era of Multi-Function Systems
Program Profile: NEWEG
LAAD Defense and Security 2913 • April 9-12, Rio de Janeiro
AOC LPI Radar Conference • Monterey, CA
AOC Capitol Club EW Symposium: Onboard Countermeasures Technology • April 17,
Washington, DC
Space:
Feb 18, 2013
Materials:
Feb 26, 2013
May
Europe’s Leading EW Programs
The Role of EW Within NATO
Product Survey: Airborne IR Decoys and Dispensers
AOC EW Europe • Cologne, Germany
AOC 6th Annual EW Capability Gaps & Enabling Technologies Conference • Crane, IN
Space:
March 20,
2013
Materials:
March 27,
2013
June
Fighter Aircraft EW
Smokes and Obscurants Get Smarter
What Did We Learn About EW after 10 Years of
Irregular Warfare?
Product Survey: Signal Generators for EW Applications
Paris Air Show • June 17-23, Paris, France
AOC Kittyhawk Week • June 3-6, Dayton OH
AOC 4th Annual EW, IO and Cyber Capabilities • Charleston, SC
International Microwave Symposium (MTT-S) • June 2-7, Seattle, WA
AOC Joint Suppression of Enemy Air Defense (SEAD) Conference • Nellis AFB, NV
Space:
Materials:
April 19, 2013 April 26, 2013
July
Establishing the Future of Airborne Electronic Attack
Directed Energy: Ready for Primetime?
Space EW Program Review
EW and Missile Protection • July 3-4, Sao Paolo, Brazil
AOC Life Cycle EW Acqusition and Performance Based Logistics Conference • Dahlgren, VA
Space:
May 21, 2013
Materials:
May 28, 2013
August
Spectrum Monitoring and Management
The Evolving IR Threat: What it Means for EW
Product Survey: ELINT Receivers
AOC Information Operations in the Pacific Theater Conference • Honolulu, HI
AOC Battle Management, UAV Payloads and STEM Conference • Eglin AFB, FL
Space:
June 20,
2013
Materials:
June 27,
2013
September
Electronic Warfare and Ground Vehicle Protection
Technology Profile: AESA in EW and Radar
Product Survey: Portable Power Supplies for EW
DSEi, AOC EW Pavilion • September 10-13, London, UK
AOC EMP: Optimizing Space and Cyberspace Capabilities • Denver, CO
Space:
July 19, 2013
Materials:
July 26, 2013
October
Electronic Warfare Battle Management: Building EW’s
New Backbone
The Future of US Army EW
Profile: Air Force Research Lab
AOC 50th Annual Convention Guide
AOC 50th Annual International Symposium and Convention • October 27-30, Washington, DC
AOC Classified Symposium • October 31, Washington, DC
12th Seoul International Aerospace and Defense Exhibition (ADEX) • October 29-November 2,
Seoul, South Korea
Space:
Aug 20, 2013
Materials:
Aug 27, 2013
November
Electronic Warfare’s Role in Protecting the Gulf Region
SAMs, ASCMs and EW: How Could Iran Close the Gulf?
What’s New in Naval ESM Systems?
Product Survey: COMINT/DF Receivers
Dubai Airshow • November 17-21, Dubai, UAE
AOC Emerging Technologies in Foreign Military Sales Conference • Atlanta, GA
Defense and Security • November 4-7, Bangkok, Thailand
EW Asia 2013 • TBD
Space:
Sept 20,
2013
Materials:
Sept 27,
2013
December
EW/SIGINT Resource Guide
Defeating Laser-Guided Threats
China’s Evolving EW Capabilities
AOC Land EW Conference • Quantico, VA
AOC UK Chapter Classified Symposium • Shrivenham, UK
Electronic Warfare Conference • January 7-8 2014, Amman, Jordan
Space:
Oct 18, 2013
Materials:
Oct 25, 2013
*Information was accurate and current at the time of printing. Subject to change without notice.
2013 editorial calendar*
Coast Guard
DOD Civillian
Educator
Government
Industry
Marines
Navy
Other
Total
Data Processing
Engineering Support
Engineering R&D
Management, Corp.
Management, General
Marketing/Sales
Operations
Procurement
Production
Testing & Simulation
Training
Other
Army
Principal Job
Function
by Employer†
Air Force
Total JED Circulation = 14,299*
5
71
168
19
113
10
397
39
7
84
78
139
10
23
49
11
50
5
265
9
4
25
58
314
0
0
2
0
0
0
2
1
0
0
1
0
3
78
460
38
115
7
46
38
8
83
15
71
2
4
93
8
10
4
3
1
1
3
37
31
5
29
102
13
26
4
24
10
1
16
8
39
19
298
1894
529
687
694
133
33
21
161
53
2359
0
3
3
2
4
1
20
5
0
2
6
14
0
19
88
13
42
2
106
18
5
29
27
59
8
49
156
30
50
38
27
6
11
28
22
2293
52
574
3015
663
1097
765
1023
160
58
431
305
5319
1,130
823
6
962
197
277
6,881
60
408
2,718
13,462
265
121
218
105
96
350
30
95
341
1698
166
328
38
234
73
122
2601
0
1
8
0
1
2
0
0
1
15
7
5
0
0
1
0
18
20
10
3
1
3
8
4
9
14
205
41
12
4
12
3
3
56
21
7
13
6
21
77
2
11
25
138
19
30
13
21
11
7
2296
439
207
350
123
189
513
51
164
482
3332
404
715
145
386
137
162
5658
Principal Product/Service/Application by Employer†
Avionics
C3
Communications
Components
Computers
Consultant
Directed Energy
Electro-Optics
Electronics
EW/C3CM
Information Warfare
Intelligence
Logistics
Radar
Space Applications
Testing/Diagnostics
Other
68
26
17
2
10
11
4
13
16
512
65
99
22
33
18
6
207
922
7
16
44
1
36
9
0
3
28
227
39
94
25
6
4
6
276
821
0
0
2
0
0
0
0
0
2
1
0
1
0
0
0
0
0
6
46
22
23
2
17
20
6
19
34
382
51
112
31
57
16
17
107
962
2
1
11
4
1
24
1
8
7
56
8
4
0
13
3
1
52
196
10
3
11
2
4
12
4
6
14
98
8
30
12
10
8
0
45
277
6,881
59
408
2,718
13,462
International Circulation‡
United States ...................................................... 11,869
United Kingdom .........................................................387
Australia ....................................................................276
Sweden .....................................................................236
India ...........................................................................216
Germany ....................................................................180
France .......................................................................173
Israel ..........................................................................121
Canada ......................................................................116
Switzerland ................................................................. 96
Italy .............................................................................. 61
Norway ......................................................................... 60
Turkey .......................................................................... 56
South Africa ................................................................ 50
Japan ............................................................................ 49
Saudi Arabia ................................................................ 42
China ............................................................................ 37
Netherlands ................................................................. 36
Denmark ...................................................................... 27
Spain ............................................................................ 26
Finland ......................................................................... 20
South Korea ................................................................. 20
Greece ......................................................................... 16
Singapore .................................................................... 11
Belgium ....................................................................... 10
Portugal ..........................................................................9
Other ............................................................................ 99
Us Geographical Analysis of Circulation†
Northeast ...............................................................2,022
Mid-Atlantic............................................................2,546
Southern.................................................................1,763
Central....................................................................1,892
*As of December 2010.
†Total breakdown is based on AOC membership only.
‡ Total breakdown is based on total JED distribution. Nations with fewer than nine total distribution are not listed.
Mountain-Western.................................................1,796
Pacific Region........................................................1,780
staff and advisory board
JED Staff
John Knowles, Editor: John has been writing about EW and SIGINT since
Ollie Holt, Technical Editor: Ollie spent 40 years as an electronic
1994, when he first joined the JED staff. For several years he published a
EW/SIGINT market newsletter, as well as several market forecasts. In 2000,
he co-authored a study about the EW industry for the Office of the Secretary
of Defense. He has written articles about EW for PC Magazine.
[email protected] +1-978-509-1450
warfare specialist for BAE Systems (formerly Sanders Associates), where he
worked on the ALQ-126B, INEWS, F-22 and F-35 systems. Now retired, he
is a consultant for BAE Systems, and writes and edits technology surveys for
JED. Ollie holds bachelor’s and master’s degrees in electrical engineering
from the University of New Hampshire.
Elaine Richardson, Managing Editor: Elaine has served as JED’s
Contributing Writers
managing editor since 2006; prior to that she has worked as an editor for
more than 15 trade and consumer publications. She has written for The
Chicago Times, The Daily Southtown and Money Magazine, among others.
Dave Adamy
Barry Manz
Luca Peruzzi
Richard Scott
[email protected] +1-850-668-7400
Martin Streetly
Tom Withington
Gabor Zord
John Haystead, Senior Editor: John began his journalism career at JED
in 1982. During his career, he has edited several magazines, including Defense
Electronics and Military and Aerospace Electronics. John returned to the JED
staff in 2011. [email protected]
JED Editorial Advisory Board
Mr. Tom Arseneault
Mr. Micael Johansson
CAPT Paul Overstreet
Mr. Steve Roberts
Chief Technology Officer and Executive
Vice President, Product Sectors
BAE Systems Inc.
Senior Vice President and Head of
Business Area,
Electronic Defence Systems
Saab
Program Manager
Joint Strike Fighter Weapon System,
NAVAIR, USN
Vice President, Strategy
Selex Galileo
Mr. Mark Kula
Mr. Jeffrey Palombo
Senior VP and GM, Land and SelfProtection Systems Division,
Electronic Systems, Northrop
Grumman Corp.
Acting President
Exelis Electronic Systems
COL Jim Ekvall
Chief, EW Division, G3/5/7
Headquarters, US Army
Mr. Gabriele Gambarara
Elettronica S.p.A.
Vice President, Tactical Airborne
Systems
Raytheon Space and Airborne Systems
COL Steven Ling
COL Jim Pryor
CEO
Elbit Systems EW and SIGINT - Elisra
Director, Joint Electronic Warfare
Center
US Strategic Command
Chief, Electronic Warfare, Operational
Capability Requirements (A5RE)
Headquarters, USAF
CAPT John Green
LTC James Looney
Mr. Itzchak Gat
Commander
EA-6B Program Office (PMA-234)
NAVAIR, USN
Mr. Rich Sorelle
Wg Cdr P.J. Wallace
Chief of Staff
Joint Air Land Organization, UK MOD
Dr. Richard Wittstruck
Director, System of Systems
Engineering,
PEO Intelligence, Electronic Warfare
and Sensors, US Army
Chief, Electronic Warfare Division,
Directorate of Training and Doctrine,
Fires Center of Excellence, US Army
2013 media brochure
7
2013 JED advertising rates
Net Full-Color Rates
1x
3x
6x
12x
Double-Page Spread
$12,299.00
$11,679.00
$11,069.00
$10,449.00
Outside Back Cover
$9,999.00
$9,499.00
$8,999.00
$8,499.00
Inside Front Cover
$9,399.00
$8,929.00
$8,459.00
$7,989.00
Inside Back Cover
$9,399.00
$8,979.00
$8,459.00
$7,989.00
Full Page
$8,399.00
$7,979.00
$7,559.00
$7,139.00
2/3 Page
$7,199.00
$6,839.00
$6,479.00
$6,119.00
1/2 Page Island
$6,149.00
$5,839.00
$5,529.00
$5,229.00
1/2 Page
$5,299.00
$5,029.00
$4,769.00
$4,499.00
1/3 Page
$3,999.00
$3,799.00
$3,599.00
$3,399.00
1/4 Page
$3,099.00
$2,939.00
$2,789.00
$2,629.00
AD Link
Ad Links increase traffic from your ad in the digital edition to your company’s website or a corporate email address. All of our display advertising
options include this upgrade at no additional cost.
Display Ad “Jolt” Upgrade | $299.50 per issue
The digital edition of the magazine offers dynamic capabilities not available in the print version. Transform your static, passive display advertisement
into an attention-grabbing, animated message in the digital edition of JED.
Inserts and DIGITAL PUBLICATION Inserts
Advertise your products and services by inserting your company's specialized marketing piece within the pages of JED. Whether you are promoting
an event, a new product or your entire product line, placing an insert in our magazine will ensure tremendous exposure for your company.
You also have the option to include your insert as an attachment to the digital version for a nominal fee. To be included, advertisers must supply the
digital file of the insert to Naylor—a high-resolution PDF is preferred. If you would like to recreate your insert as an animated Flash file, additional
charges apply.
Complement your JED advertisement with a presence in other AOC resources and SAVE. Ask your
account executive for details on achieving repeat exposure in front of your target customers.
8
COMPONENT MANUFACTURER RATES
Available to all companies that sell components to the EW/SIGINT industry, JED's component
manufacturer rates allow you to gain exposure within the market at a competitive rate. Your
account executive will work with you to plan the best issues in which to run your ad and
offer creative design assistance. To participate, please select from the following options,
then return this signed form to your account executive today.
1. Select from the following options:
Full-Page, Full-Color
1/2-Page, Full-Color
1/4-Page, Full-Color
1x | $3,599
3x | $3,499
1x | $2,459
3x | $2,379
1x | $1,649
3x | $1,599
All rates are per insertion. Invoices are issued upon
6x | $3,399
6x | $2,299
6x | $1,549
publication.
12x | $3,299
12x | $2,249
12x | $1,499
2. Choose the issue(s) in which you would like your ad to run:
December 2012 (JED-M1212)
January 2013 (JED-M0113)
February 2013 (JED-M0213)
March 2013 (JED-M0313)
April 2013 (JED-M0413)
May 2013 (JED-M0513)
June 2013 (JED-M0613)
July 2013 (JED-M0713)
August 2013 (JED-M0813)
September 2013 (JED-M0913)
October 2013 (JED-M1013)
November 2013 (JED-M1113)
December 2013 (JED-M1213)
3. Total your order: $_______________ (Ad Price) x _______ (Number of Issues) = $_______________ TOTAL PRICE
ADVERTISER INFORMATION
Company Name:
Primary Contract:
Position:
Address:
City:
State/Province:
Phone:
Fax:
Email:
Website:
Zip/Postal Code:
I agree to all the terms of the rate sheet and this contract as applicable for my company.
Payment Authorization Signature: X
Date:
Advertiser indemniﬁes Naylor and the association against losses or liabilities arising from this advertising. Naylor assumes no liability whatsoever, except to the extent of a one time paid
advertisement of the same speciﬁcation, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. interest shall
be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. revisions to previously submitted ad copy are subject to additional charges. a charge of $30.00 will be
levied for returned checks. in the event of a contract cancellation, the advertiser or agency agrees to repay Naylor any discounts granted for multiple insertions less any discount applicable for
the number of insertions completed in the contract. all cancellations must be received in writing prior to the advertising sales deadline. all premium positions are non-cancelable. Prices are net
of agency commission. ads may also appear in an online version of the publication(s).
specifications
JED ADVERTISING SPECIFICATIONS
print Ad sizes
specifications
Magazine Trim Size: 8.125” x 10.875”
Premium Positions
Add 15% to space rate.
Double Page Spread Bleed
Double Page Spread
No Bleed
Full Page
Bleed
Full Page
Live Area
Production Services
15.125" x 9.5"
8.375" x 11.125"
7" x 9.5"
Proofs and Revisions
16.5" x 11.125"
1/2 Page
Horizontal
1/2
Page
Long
Vert.
2/3 Page
Vertical
4.583" x 9.5"
1/3 Page
Horizontal
7" x 4.583"
1/3 Page
Square
1/2 Page
Vertical/
Island
3.333" x 9.5"
4.583" x 7"
1/4 Page
Horizontal
1/4 Page
Vertical
1/3 Page
Vertical
Naylor, LLC provides professional ad assembly and layout to non-agency clients at no
charge to the client.
Proofs of ads produced by Naylor, LLC are available upon request at a charge of $50.
Revisions are rework for Naylor, LLC and are subject to a $50 surcharge.
Digital Ad Copy Submission
4.583" x 4.583"
Go to the Naylor website at www.naylor.com and click on Ad Upload. Locate your
publication code, advertising order number and advertising code in the box at the top
right-hand side of your advertising space contract. Simply fill in your company’s contact
information along with these three pieces of information, browse for your file and click
submit. Changes or corrections resulting from problems of supplied material will be
billed at cost plus 15%.
Cancellations
7" x 3"
2.166" x 9.5"
4.583" x 3.333" 3.333" x 4.583"
DIGITAL EDITION ad sizes
Note: Font should be sans serif and 18 pt. or larger for maximum readability.
For complete guidelines and Flash specifications, access
www.naylor.com/clientSupport-onlineGuidelines.asp
Digital Edition Skyscraper
200 x 783 pixels • JPG only (no animation) • File size must be no greater
than 100kb
Digital Edition Belly Band
680 x 360 pixels per surface • JPG, GIF and Flash accepted • File size must be no
larger than 100kb • Animation must be less than 25 seconds (including multiple loops)
In the event of cancellation of a contract, the client agrees to repay Naylor, LLC any
discounts granted for multiple insertions less discount applicable for the number of
insertions completed in the contract period. All premium positions and direct-mail
pieces are non-cancelable. All cancellations must be received in writing prior to the
advertising sales deadline. A charge of $30 will be levied for returned checks.
Terms
Payment due upon receipt of invoice. Interest shall be charged at 2% per month
compounded to yield 26.82% per year on overdue accounts.
Ad Agency Commissions
All prices are net. Ad agency commissions are not included in quoted price.
Shipping Instructions
Digital Edition Sponsorship
Ship all advertising materials to the attention of your account executive at:
603 x 783 • JPG, GIF, Flash/SWF, AVI, MPG, MOV, FLV or Real Player accepted •
Animation and video no longer than one minute in duration
Naylor, LLC • 5950 NW 1st Place • Gainesville, FL 32607 US
US Toll Free: 800-369-6220
International: +1-352-332-1252
Fax: +1-352-331-3525
Digital Edition Toolbar
250 x 50 pixels • 50 character limit (initial Digital Edition Toolbar button) • JPG only
(no animation) • File size must be no greater than 100kb
2013 media brochure
9
custom solutions
Naylor, LLC is the proud publisher of The Journal of Electronic Defense (JED)
We value our advertisers’ contributions to the success of the magazine. As the leading publication serving the EW and SIGINT market, JED offers
your company an indispensable outlet to connect with your customers and communicate important information about your products and services.
We realize that not all of JED's advertisers have the same advertising and marketing plans.
Naylor offers these custom marketing services:
• We'll Design Your Ad
With our complimentary production services, Naylor, LLC provides professional ad assembly and layout services to non-agency clients at
no charge.
• We'll Customize Your Ad Program
Our account executive can work with you to tailor an advertising program to match your company’s needs and budget.
Please contact your Naylor account executive for additional information about these
offerings. We welcome your feedback and suggestions, and we’ll do anything we can to make
your advertising experience with JED simple and effective.
A CRUCIAL ADVERTISING
VENUE.
THE MOST EFFECTIVE MEANS
FOR REACHING CUSTOMERS.
THE SOURCE FOR EW
INFORMATION.
“Anaren’s Space & Defense Group considers
JED to be a crucial advertising venue for
reaching key constituencies among the
leading aerospace and defense primes.
Whether spreading the word on a new product
or service capability – or simply keeping
our name out in front of management and
engineering audiences – JED offers us quality,
reach and affordability.”
“AKON finds that JED is the most effective
means of reaching existing and potential
EW customers. Our advertising investment
in JED has paid off, resulting in orders from
many new customers for our EW Transceiver
and Integrated Microwave Assembly products
worldwide.”
“Our advertisements and press releases in
JED have had a significant impact on our
branding efforts. Thanks to the popularity
of JED, and its readers, KOR Electronics is
recognized around the world as a leader in
the RF Signals community.”
-RICHARD G. SANDERS
Vice President, Sales & Marketing
Senior Director of Sales and Marketing
KOR Electronics
-JOHN NOESCHELE
AKON, Inc.
Marketing Communications & Government
Relations Manager
Anaren, Inc.
10
-BOB PEMBERTON
Reach the Supply Chain Decision Makers at Major
EW and SIGINT Manufacturers
JED’s comprehensive industry coverage appeals to a broad range of defense professionals, especially those who design, manufacture and integrate EW
and SIGINT systems. They rely on JED for the latest information about EW and SIGINT components and subsystems through JED’s product surveys,
technology articles, new products features and advertisements.
Advertising in JED enables your company to reach the key decision makers at EW and SIGINT systems manufacturers, such as:
• AAI Corp.
•ATK
• BAE Systems
• Bharat Electronics
•Boeing
•Cassidian
• DRS Defense Solutions
•Elettronica
•Elisra
•Elta
• General Dynamics
• Grintek Ewation
• Harris Corp.
•Indra
• ITT Exelis
•L-3
• Lockheed Martin
• Northrop Grumman
•Plath
• Rafael
• Raytheon
• Rockwell Collins
• Rohde & Schwarz
•Saab
•Selex
• SRCTec
•Thales
• Ultra Electronics
• and many more
JED Industry Readership
46% of JED’s readers are active industry professionals.
Of this group:
27% work in R&D system development
13% work in program management
18% work in executive management
3% work in testing
1% work in product sustainment/
maintenance
6% work in engineering support
27% work in business development/
marketing/sales
42.4%
of JED’s industry
readers work for
EW/SIGINT system
developers/integrators
JED IS THE PERFECT
ENVIRONMENT.
“JED is the perfect environment for our
message and image.”
-CHARLES TUORI
Director, Public Affairs and Communications
DRS Defense Solutions, LLC
“JED is an essential tool for my
business that keeps me informed and
updated about EW matters of the whole
world.”
-Andrea De Martino
-Marty Bowles
Chief Technical Officer
Elettronica SpA
The EW and SIGINT Authority
“JED provides me with an insight into
the methods military partners utilize to
conduct business and the capabilities
available to them. This allows me
to develop my own organisation’s
Operating Procedures and capability for
current and future operations.”
“It also provides me with an insight
into the conceptual development of EW
highlighting future technologies and
capabilities enabling the procurement
of equipment designed to meet
the needs of future multi-domain
operations.”
JED IS AN ESSENTIAL
TOOL.
Journal o f E le c tro ni c D e f e ns e
JED IS INSIGTFUL.
Operations Warrant Officer
Y Squadron Royal Marines
JED PROVIDES A GLOBAL
PERSPECTIVE.
THE “FOCAL POINT” FOR
EW/SIGINT.
“JED’s technical articles are interesting
as they discuss topics at the forefront
of technology; they are not always USAspecific so they give a good picture of
global activities. The advertisements
from suppliers are also very important,
as they keep you up-to-date on the role
players in the various fields.”
“JED serves as a focal point for EW
/ SIGINT information, and I am able
to keep up-to-date with the current
trends. Plus, it reinforces that others
suffer through and are solving issues
challenging Electronic Warfare
development. Great publication!”
-Dave Howie
Engineering Manager, South Africa
Saab Avitronics
-LTC Gregory G. Griffin
Division Electronic Warfare Officer
First Armored Division at Fort Bliss, TX
www.crows.org
e-CROW
THE OFFICIAL eNEWSLETTER OF THE AOC
www.ecrow.org/newsletterArchive.asp
The e-Crow eNewsletter allows AOC members to stay informed on timely industry topics and
association news whether they are in the office or on the go.
Enjoy the benefits of eCrow:
• Delivers your message directly to the inbox of 12,500+ subscribers who make decisions for both
military and industry
• Penetrates all four branches of the US military, as well as the DOD and other non-DOD
government subscribers
• More than 55% of e-Crow recipients work for the leading EW companies in the world
• Frequently forwarded to others for additional exposure
• Cross-promoted in other AOC publications and communications pieces
• Directs visitors to the landing page of your choice to facilitate the purchasing process
Top and Lower Wide Skyscraper
The Top and Lower Wide Skyscrapers allow positioning
at the top of eCrow to ensure your message is seen
before all others.
Top Wide Skyscraper:
1 Month | $2,000
3 Months | $6,000
6 Months | $13,000
12 Months | $22,000
Lower Wide Skyscraper:
1 Month | $1,500
6 Months | $10,000
3 Months | $5,000
12 Months | $16,000
Distributed every
Wednesday
Topics include:
• Up-to-the-minute AOC news
• Professional development courses
Top and Lower Half Wide Skyscraper Banner
Top Half Wide Skyscraper Banner:
1 Month | $1,000
6 Months | $6,000
3 Months | $3,000
12 Months | $12,000
Lower Half Wide Skyscraper Banner:
1 Month | $850
6 Months | $5,500
3 Months | $2,500
12 Months | $9,500
• AOC chapters updates
• New AOC member profiles
• Conventions and conferences
www.crows.org
CROWS.org
THE OFFICIAL WEBSITE OF THE AOC
The AOC website is the gateway for members and non-members to access information about the
association online. Position your company in front of a dynamic group of influential professionals
year-round.
Visitors log on to crows.org to learn about upcoming association events, discover ways to maximize
their AOC membership, view the latest issues of The Journal of Electronic Defense magazine's
digital edition and search for upcoming industry events.
Features of AOC website advertising:
• Cross-promoted in AOC publications and communication pieces
• Directs visitors to the landing page of your choice to expedite purchases
• Year-round visibility reinforces brand recognition
• Allows dynamic, time-sensitive promotion
Home Page Rectangle Banners
Two positions on home page only (maximum three ads rotating per
position)
3 Months | $2,000
12 Months | $3,000
6 Months | $2,500
• 200 x 150 pixels
• JPG, GIF or Flash/SWF
• Max file size: 100kb
• Animation must be no longer than 25 seconds (including multiple loops)
Interior Page Rectangle Banner
Two positions on interior pages of the website (maximum three ads
rotating per position)
3 Months | $3,000
12 Months | $4,000
6 Months | $3,500
• 200 x 150 pixels
• JPG, GIF or Flash/SWF
• Max file size: 100kb
• Animation must be no longer than 25 seconds (including multiple loops)
www.ewsigint.net
EW/SIGINT Online Resource Guide
www.ewsigint.net
The EW/SIGINT Online Resource Guide is a user-friendly forum designed to bring
suppliers and end-users together. Availablea 24 hours a day, 365 days a year, the
interactive guide makes it easy to locate products and professional services geared to
the electronic warfare (EW) and signals intelligence (SIGINT) industries. With
hyperlinks, multiple search capabilities and rich search results, the EW/SIGINT Online
Resource Guide is designed to drive the purchasing process and bring customers to
your site with a few clicks.
The EW/SIGINT Online Resource Guide is a reference at
users' fingertips:
• Cross-promoted in AOC publications and communication pieces
• Optimized to drive traffic from search engines and the AOC home page
• Categorical layout allows efficient browsing
• Directs visitors to the landing page of your choice to learn more about your business
• Customers come to you when they are ready to buy
• Various ad sizes and display options make it easy to customize your listing and enhance content
Page Peel
Exclusive Position, Run-of-Site | $4,000
Display your business uniquely on every page of the On-line
Resource Guide. With the move of a mouse, your company's
message sweeps down over the site like a page out of a book,
drawing attention to your ad and visitors to your website.
Banner Package, Run-of-Site | $4,400
This special package allows your ad to be seen on both
leaderboards as well as all of the rectangles on every page
throughout the entire website! Only 10 spots are available so
participate today!
*Run-of-Site excludes individual company listings.
Feature Company | $1,750
Get your name out there! Have your company featured at
the top of every page by including your logo and company
description within the On-line Resource Guide. There are
only 20 Run-of-Site spaces available.*
The purchase of any EW/SIGINT Online Resource Guide display ad comes with
a COMPLIMENTARY Premier Listing – a $500 value!
www.ewsigint.net
Listing Packages
Category Sponsorship
For companies that want to ensure top visibility within their
category, we offer guaranteed placement above your competitors.
No scrolling required—when visitors click on a product/service
category on the home page of the Online Resource Guide, your
company is the first that they see. Includes category sponsor
premium positioning in one category and identical Premier Listings
(see below for features) in remaining categories.
Category Sponsor #1 | $1,500
Premier Listing Package | $500
Premier Listings are designed to offer heightened visibility within
the Online Resource Guide. Premier Listings appear on a
first-come, first-listed basis on top of all basic listings.
Premier Listings contain all basic information, including company
name, address, phone and fax.
Includes 10 product/service category listings of your choice.
Additional category listings are $50 each.
Premier Listing features:
• Full-color company logo
• Active website, Facebook, Twitter and LinkedIn links, and up to
five detailed contacts including email
• Extended company profile and products and services listing
• Full-color product image and description — can be hyperlinked
to any Web page of your choice
• Video capabilities — bring your listing to life with a five-minute
video with sound that shows your product or company in real life
• Google™ Map It! — displays a Google™ map of your business
location
• Google™ site search — allows users to search your company
website directly from your Premier Listing
• Request for information — generates a form through which
users can contact a designated representative from your
business directly
Magazine advertising specifications
JED Magazine
1/2 Page
Horizontal*
Double Page
Spread Bleed
16.5" x 11.125"
1/2 Page
Long
Vertical*
3.333" x 9.5"
Full-Page
No Bleed*
Full-Page
Bleed*
8.375" x 11.125"
7" x 9.5"
1/3 Page
Square
1/3 Page
Horizontal
4.583" x 4.583"
7" x 3"
Magazine Trim Size:
8.125" x 10.875"
DPS Live Area:
15.125" x 9.5"
2/3 Page
Vertical
4.583" x 9.5"
7" x 4.583"
Full-Page Live Area:
7" x 9.5"
1/4 Page
Horizontal*
1/4 Page
Vertical*
4.583" x 3.333"
3.333" x 4.583"
1/3 Page
Vertical
Note: Text placed
outside the live area
within any full-page
or DPS ads may be
cut off. Please keep
text within the live
area at all times.
1/2 Page
Vertical/
Island*
4.583" x 7"
2.166" x 9.5"
DIGITAL ADVERTISING SPECIFICATIONS
JED Magazine
Font should be a minimum of 18pts and sans serif
to ensure clarity. For complete guidelines and
Flash specifications, access
eSkyscraper
200 x 783 pixels
• JPG only (no animation)
• File size must be no greater than 100kb
eBelly Band (Available on JED only)
680 x 360 pixels per surface
†
• JPG, GIF and Flash/SWF accepted
• Animation must be less than 25 seconds
(including multiple loops)
eSponsorship
603 x 783 pixels
†
• JPG, GIF, Flash/SWF , AVI, MPG, MOV, FLV
or Real Player accepted
• Animation and video no longer than one
minute in duration
eToolbar
250 x 50 pixels
AOC Website
Rectangle Banner
200 x 150 pixels
Add 15% to space rate.
Naylor, LLC provides professional ad assembly and layout to
non-agency clients at no charge to the client.
Page Peel
75 x 75 pixels for small peel corner
500 x 500 pixels for full peel
Leaderboard
728 x 90 pixels
†
• JPG, GIF or Flash/SWF accepted
Rectangle Banner
300 x 250 pixels
†
• Logo & text only
• Logo size can be 120 x 60 pixels for
rectangular or wider logos and 120 x 120
pixels for taller logos
• Max word count is 30-40 words
depending on word length
eCrow eNewsletter
Wide Skyscraper
160 x 600 pixels
†
Premium Positions
EW/SIGINT Online
Resource Guide
Featured Companies
• 50 character limit (initial eToolbar button)
SPECIFICATIONS
Half Wide Skyscraper
160 x 300 pixels
Production Services
Proofs and Revisions
Proofs of ads produced by Naylor, LLC are available upon
request at a charge of $50. Revisions are rework for Naylor,
LLC and are subject to a $50 surcharge.
Digital Ad Copy Submission
Go to the Naylor website at www.naylor.com and click on Ad
Upload. Locate your publication code, advertising order number
and advertising code in the box at the top right-hand side of your
advertising space contract. Simply fill in your company’s contact
information along with these three pieces of information, browse
for your file and click submit. Changes or corrections resulting
from problems of supplied material will be billed at cost plus 15%.
Cancellations
In the event of cancellation of a contract, the client agrees to
repay Naylor, LLC any discounts granted for multiple
insertions less discount applicable for the number of
insertions completed in the contract period. All premium
positions and direct-mail pieces are non-cancelable. All
cancellations must be received in writing prior to the
advertising sales deadline. A charge of $30 will be levied for
returned checks.
Terms
Payment due upon receipt of invoice. Interest shall be
charged at 2% per month compounded to yield 26.82% per
year on overdue accounts.
Ad Agency Commissions
All prices are net. Ad agency commissions are not included in
quoted price.
Shipping Instructions
Ship all advertising materials to the attention of your account
executive at:
Naylor, LLC • 5950 NW 1st Place • Gainesville, FL 32607 US
US Toll Free: 800-369-6220
International: +1-352-332-1252
Fax: +1-352-331-3525

2013 medIa brochure

Transcription

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