awards book

1 PELE
AWA R D S 0
ABOUT THE PELE AWARDS
THE PELE AWARDS is a creative competition designed to recognize excellence in Advertising and Design in the State of Hawaii for
the past calendar year. As a part of the American Advertising Awards system , the first place winners or the Pele Gold winners in all
National categories are sent from the Pele Awards to the National American Advertising Awards (formerly the ADDYs) to compete in
the National Finals at no charge.
The American Advertising Federation (AAF), who runs the National American Advertising Awards Competition, has divided the
country into 15 districts. Most districts are comprised of numerous advertising trade organizations (or ad clubs) and cover more
than one state.
Hawaii is luckier than most areas in the United States. Since we live on an island, far removed from the other states, we applied
for District status in early 1980 and Hawaii became the American Advertising Federation District 13 or AAF District 13. We really only
have one competition to clear before our work goes on to the National American Advertising Awards Competition. Win a Pele Gold in
Hawaii and you’re on your way to potential National stardom!
The Pele Awards originally belonged to Ad Infinitum, the organization that later became AIGA – Honolulu or the American Institute
of Graphic Arts. The Pele Award was an award given for excellence in graphic design.
In the late 1970s, the Honolulu Advertising Federation (today now known as the AAF-Hawaii or the American Advertising Federation - Hawaii took over the competition and it became an advertising and design competition.
Today it has evolved into a National American Advertising Awards District Competition. The entire advertising and design industry
makes the Pele Awards happen each year….entrants, production companies, volunteers and attendees. Hawaii produces some great
work and we deserve to celebrate!
2016 PELE AWARDS - SPONSORS & ACKNOWLEDGEMENTS
LEAD CREATIVE AGENCIES
brandHAWAII
Nella Media Group
AWARDS ROOM DISPLAY
PRODUCTION PARTNERS
What Would MacGyver
Do Productions
Shooters Film Production
Pacific Music Productions
Jeff Marzo (Team Lead)
Chris Boyd
Brian Dumalan
Sean Takehara
Alexa Warjonen
Production Hawaii
OFFICIAL PRINT SPONSOR
Electric Pencil
OFFICIAL WINE OF THE
2016 PELE AWARDS
LEI WINE
SUPPORTING SPONSORS
AAF-Hawaii
Ad 2 Honolulu
Lei Wine
Servco
Honolulu Community
College Communication
Arts Student Volunteers
OFFICIAL PELE
PHOTOGRAPHERS
Chaz Hendrickson, ACES XP
Tyson Yamada, Proforma
Specialties
PELE BOOK
Mae Ariola, Design
Ries (Erik), Illustration
SPECIAL MAHALO (IN
ALPHABETICAL ORDER)
Governor Neil Abercrombie
Luke Aguinaldo (MVNP)
Chris Ahn
Maile Alsup
Anthology Marketing Group
Mae Ariola
Lois Asato
James Charisma
Lori Chinen
Dennis Christianson
Jason Cutinella
Stacy Duldalao
Max Ebersbach
Gerry Ebersbach
Gerard Elmore
Xavier DeJesus Figueroa
Lowell Gillia
Design Asylum
Matt Heim
Aaron Ichiki
Darrin Kaneshiro
Jenni Katinszky (MVNP)
Kyle Kosaki
Rayton Lamay
Vince Keala Lucero
Tai Matsuoka
Kristi Otsuji
Ries (erik)
Mike Rosene
Mariah Rocker
Barbara Scott
Brent Shiratori
Jody Shiroma
Keoki Smith
Nick Stone
Sharyn Takushi
Kristin Tate
Jody Tuiolemotu
Casey Vigushin
Dennis Yee
Guy Yoshimura
1 B E ST
2 0 1 5
H A W A I ‘ I
F O R
T H E
L G B T
I N S H OW 0
T R A V E L E R
BEST IN SHOW - DESIGN
“LEI MAGAZINE”
PUBLICATION DESIGN
8D – ENTIRE MAGAZINE DESIGN
NELLA MEDIA GROUP
CREDITS:
E X P L O R E :
A R T S :
F O O D :
N I N E
G A Y E
D A Y S
C H A N ’ S
B R U N C H
I N
S A L T
“ E A T I N G
I N
P U B L I C ”
W I S E L Y
two
BEST IN SHOW - ADVERTISING
“POP 2015 RADIO CAMPAIGN”
48C - RADIO ADVERTISING CAMPAIGN
CLIENT: POP Fishing & Marine
4FRONT BRANDING
CREDITS: CREATIVE DIRECTOR – Stan Moy
PUBLISHER – Joe Bock;
EDITOR – Lisa Yamada;
PRESIDENT & CEO – Jason Cutinella;
ARTS & CULTURE DIRECTOR – Ara Feducia;
OPERATIONS DIRECTOR – Jill Miyashiro;
VP – BUSINESS DEVELOPMENT – Gary Payne;
DESIGNER – Michelle Ganeku;
MANAGING EDITOR – Anna Harmon;
GROUP PUBLISHER – Mike Wiley;
MARKETING & ADVERTISING DIRECTOR – Keely Bruns.
1 2 01 6
ST U D E N T P E L E S 0
BEST IN SHOW –
STUDENT DIVISION
PELE GOLD –
STUDENT DIVISION
PELE GOLD –
STUDENT DIVISION
S01A - PACKAGING
S20 – INTEGRATED BRAND
IDENTITY CAMPAIGN
S12 – WEBSITE DESIGN
“CHRIS + JESSIE”
HYELA LEE
Kapiolani Community College
BRONZE –
STUDENT DIVISION
“SEVERED: AN EXHIBITION ON
THE YAKUZA IN TRADITIONAL
JAPANESE SOCIETY”
S04 – SPECIAL EVENT MATERIALS
ALEX YACHI
University of Hawaii-Manoa
“HILO BAY KEN”
“CMYK MAGAZINE”
ISAAC IKEDA
Honolulu Community College
BRONZE –
STUDENT DIVISION
“TRUST YOUR APPetite - APP”
S14 – APP (MOBILE OR WEB BASED)
HAWAII PACIFIC UNIVERSITY
2014-15 National Student
Advertising Competition Team
HYELA LEE
Kapiolani Community College
BRONZE –
STUDENT DIVISION
“CARICATURE: A FAIRYTALE
PARADISE”
S24D – CAMPAIGN
GEOFFREY SIU
University of Hawaii-Manoa
HPU’S JOSHUA SHEETZ IS NAMED ONE OF NATION’S 50 MOST PROMISING
THE AMERICAN
ADVERTISING FEDERATION
MOST PROMISING MULTICULTURAL STUDENT
CLASS OF 2016
JOSH SHEETZ
Senior, Advertising/PR
Hawaii Pacific University
The American Advertising Federation ( AAF )
has named Hawaii Pacific
University Senior, Joshua
Sheetz, to the 2016
class of Most Promising
Multicultural Students
( MPMS). The MPMS
Program is part of an
initiative to promote diversity and inclusion within
the advertising industry.
A Colorado native, he is
majoring in Advertising
and Public Relations.
Students from AAF’s
200 college chapters
are nominated for the
program, but only the 50
Most Promising are chosen to participate in the
MPMS program. Eligible
students are nominated
by a recommendation
from an AAF college
chapter advisor or a senior-level ad professional.
1 2 01 6
J U D G E S AWA R D S 0
JASON BAGLEY JUDGE’S AWARD
MARY KNIGHT JUDGE’S AWARD
TV ADVERTISING - :60 OR MORE
TELEVISION ADVERTISING
“FIRST HAWAIIAN BANK- ORIGIN”
“HOTEL CLOWNIFORNIA :30 TV”
51C3 – PRODUCTION BUDGET OF $50,000 PLUS
51B3 - :30 PRODUCTION BUDGET OF $50,000 PLUS
CLIENT: First Hawaiian Bank
MVNP
CLIENT: HEMIC
ANTHOLOGY MARKETING GROUP
CREDITS:
CREDITS:
EXECUTIVE CREATIVE DIRECTOR – Vince Soliven
SENIOR COPYWRITER – Jo Archibald
SENIOR ART DIRECTOR – Juju Ranches
EXECUTIVE PRODUCER – Jenni Katinszky.
CREATIVE DIRECTORS – Dennis Christianson & April Rutherford
COPYWRITER – Kim Porter
ACD/ART DIRECTOR – Allan Payne
VP/BROADCAST – Dennis Mahaffay
ASSOCIATE PRODUCER – Neil Sauvage
DIRECTOR – Brett Wagner
DIRECTOR OF PHOTOGRAPHY – Paul Atkins
MOANA PRODUCTIONS; PRODUCER – Grace Atkins, Moana Productions
OFFLINE EDITOR – Jay Evans, Montag 9
ONLINE EDITOR – Mel Matsuoka, Montag 9
POST AUDIO ENGINEER – Shawn Takabayashi, Audio Bytes
VP/ACCOUNT SERVICE – Mei Jeanne Wagner.
NOREEN MORIOKA
JUDGE’S AWARD
“YEAR OF THE MONKEY 2016”
SPECIAL EVENT MATERIAL
9B – CAMPAIGN
MOZAIC
CREDITS:
DESIGNER – Lori Nuha
PRINTER – Electric Pencil
1 2016 AD PEOPLE AWARDS 0
2016 AAF-HAWAII
ADVERTISING WOMAN OF THE YEAR
JENNIFER TANABE
2016 AAF-HAWAII
ADVERTISING MAN OF THE YEAR
PAUL LAM
Associate Creative Director
Wall-To-Wall Studios
Media & PR Manager
Servco
To many, it’s clear that Jennifer Tanabe deserves the honor of
being this year’s Ad Woman of the Year. She has contributed over
20 years of award-winning work to the advertising community,
serving as a Creative that connects concept and strategy. From
her first presentation where she immediately won over the client
to her current role as Associate Creative Director at Wall-to-Wall,
Jennifer has been a quiet force of positive change in the advertising community. What separates her from the rest is that she hasn’t
just focused on her career, rather also working to raise the bar
of the industry as a whole by believing strongly, and working towards, developing the next generation of advertising creatives. She
serves on the Board of Directors of AAF-Hawaii, where she helped
initiate the Shining Star Scholarship for college students in Hawaii
and has helped to create a variety of education and engagement
opportunities for our industry. Jen is also active in community
service as a whole. She is a founding board member of the
HeartStart Hawaii Foundation, which raises funds to provide heart
defibrillators in Hawaii schools. She is also an active volunteer with
the Punahou Alumni Association and is a Mentor for Punahou’s
Student Global Leadership Institute.
Paul Lam, a 30-year Media veteran at Servco has been a dedicated steward and ambassador of the advertising community
for numerous years. He has selflessly given of his time and energy to keep the advertising community moving forward. He’s
been involved with AAF-Hawaii since 1995, serving as Board
President three different terms. As the current Governor of the
American Advertising Federation - District 13, he oversees and
works closely with the boards of AAF-Hawaii and AD 2 Honolulu
and chairs the annual Pele Awards. Thanks to his endless
energy and dedication, he has revamped and reenergized the
Pele Awards making it an event that everyone in the industry
looks forward to attending every year. He’s a member of the
National Board of Directors of the American Advertising Federation, a member of the AAF National Council of Governors and
is a member of the National American Advertising Committee.
He’s also the District Coordinator for Hawaii’s National Student
Advertising Competition (NSAC), an investment he is committed
to in building Hawaii’s future advertising leaders.
1 2016 AD PEOPLE AWARDS 0
2016 AD 2 HONOLULU
OUTSTANDING YOUNG
ADVERTISING PERSON
OF THE YEAR
JAY HANAMURA
Director
Kinetic Productions Inc.
Jay Hanamura graduated from the University
of Hawaii at Manoa’s Academy for Creative
Media with a degree in film-making. He got
his start as an intern at Kinetic Productions,
where he was able to carry on the tradition
of raising the bar and pushing the limits
of creativity and production. Jay moved
through the company, quickly serving in
key roles as Editor, Director of Photography
and today holds the position of Director. He
has spent countless hours supporting his
clients on and off the clock, both for profit
and non-profit ones. He’s worked on such
top accounts as Hawaiian Electric, Hawaii
Pacific Health, Taco Bell, Levi’s Strauss and
Servco, and has dedicated his time to supporting AD2 Honolulu and Aloha United Way,
to name a few. Thanks to his commitment
and dedication, Jay has created topnotch
psa work for 3 years in a row for AD 2 Honolulu. His keen eye for detail, his drive to not
settle for less and his ‘can do’ attitude, has
allowed him to create award-winning work
for 3 years in a row for AD 2 Honolulu and
has made him the Director that he is today.
2016 AAF DISTRICT 13
EXTRA MILE AWARD
DARRIN KANESHIRO
2016 AAF DISTRICT 13
SILVER MEDAL
APRIL RUTHERFORD
Executive Producer
Shooters Film Production
Creative Director
Anthology Marketing Group
With numerous experience under his belt,
Darrin Kaneshiro is a well-known name in
the advertising industry. His career began
with a short stint on the mainland after
college at a retail store however this was
short-lived, considering he wanted to
return back to Hawaii to work in the advertising industry. So he did. Upon arriving
in Hawaii, he got his start at the agency,
McMahon & McMahon. Thereafter, he
was hired for production at McHale Video
Film, where he worked with independent
directors and also created in-house TV
spots. After McHale, he served as a Freelance Producer. Today he is the Executive
Producer at Shooters Film Production. One
of Darrin’s most valued qualities is his
demand for the highest quality work, and
maybe more importantly, ensuring that
everyone around him does it the right way,
by treating people properly, no matter who
they are or the position that they hold. Darrin is also invested in developing the next
generation of filmmakers. He does this by
serving as the Managing Director of the
‘Ohina Short Film Festival, giving budding
filmmakers a chance to connect with a
professional audience. He is also heavily
involved in public service work for the Sex
Abuse Treatment Center and the Epilepsy
Foundation of Hawaii.
Having discovered a knack for coloring
outside the lines at an early age, April Rutherford can always be counted on for her creative passion, ideas that are out-of-the-box,
and work that is striking, memorable, and
always relevant. April earned her degree from
New York’s famed School of Visual Arts and
has made Hawai‘i her home for 25 years.
She has served as Creative Director for Ogilvy
& Mather Hawai’i, Hendrix Miyasaki Shin
Advertising, and has been Vice President
and Creative Director at Anthology Marketing
Group since 2010. April was named Ad
Women of he Year in 2007, and has won
countless local and national awards for her
work and the work of her team. Her extensive
client experience includes Hawaiian Airlines,
Hawaiian Telcom, Foodland, Hawai‘i Pacific
Health, Hawai‘i Gas, American Savings Bank,
Maui Visitors & Convention Bureau, HGEA,
Hawai‘i Department of Health, HVCB, Royal
Hawaiian Center, Microsoft, Polynesian
Cultural Center, and Outrigger Hotels. She
has donated her time and creative talents
to many organizations including the Hawai‘i
Humane Society, Aloha United Way, Institute
for Human Services, ‘Olelo, Catfriends, and
the Hawaii International Film Festival. She
is a past president of AAF Hawai‘i, has been
deeply involved with Ad 2 Honolulu, and has
supported numerous student programs.
1 2016 PELE GOLD WINNERS 0
1
1. “CRAZY
BEAUTIFUL”
PUBLICATION DESIGN
08B – COVER,
EDITORIAL SPREAD OR
FEATURE - SERIES
Client: Hawaii Skin
Diver Magazine
VOICE
2. “LEI MAGAZINE”
PUBLICATION DESIGN
08D – ENTIRE
MAGAZINE DESIGN
2 0 1 5
H A W A I ‘ I
F O R
T H E
L G B T
NELLA MEDIA
GROUP
T R A V E L E R
3. “MINIT
STOP-ISMS
PACKAGING
DESIGN”
SALES PROMOTION
PACKAGING
02A – SINGLE UNIT
Client: Minit Stop
E X P L O R E :
A R T S :
F O O D :
N I N E
G A Y E
D A Y S
C H A N ’ S
B R U N C H
I N
S A L T
“ E A T I N G
I N
P U B L I C ”
W I S E L Y
3
two
2
GILBERT &
ASSOCIATES, LLC.
4. “MALAMA - #62”
PUBLICATION DESIGN
08A – MAGAZINE OR BOOK
COVER DESIGN
Client: Hawaii Skin
Diver Magazine
VOICE
5+6. “THE PHOTO
ISSUE - #63”
PUBLICATION DESIGN
08A – MAGAZINE OR BOOK
COVER DESIGN
08D – ENTIRE
MAGAZINE DESIGN
Client: Hawaii Skin
Diver Magazine
4
5+6
VOICE
1 2016 PELE GOLD WINNERS 0
1
1. “RESERVE”
PUBLICATION DESIGN
08E – ENTIRE BOOK DESIGN
Client: Waikiki
Parc Hotel
NELLA MEDIA GROUP
2. “YEAR OF THE
MONKEY 2016 –
CARD SET. T-SHIRT
AND TOTE BAG”
SPECIAL EVENT
MATERIAL CAMPAIGN
9B – CARD, INVITATION,
ANNOUNCEMENT
2
MOZAIC
No lungs. No glory.
4
NEW RECRUITS
3. “THIS SIDE UP”
MAGAZINE ADVERTISING
SELF PROMOTION
18A– SINGLE
Client: Hawaii Skin
Diver Magazine
ELEMENT 8
4. “STORM WATER
PATROL BOOK”
PUBLIC SERVICE
COLLATERAL
13 – DIRECT MARKETING/
SPECIALTY ADVERTISING
3
Client: Department
of Transportation
Highways Division,
Oahu Division
MVNP
5. “808 ON MAIN”
SPECIALTY ADVERTISING
11C – CAMPAIGN
Client: 808 on Main
SAE DESIGN
5
1 2016 PELE GOLD WINNERS 0
1. “HARAJUKU:
TOKYO STREET
FASHION
EXHIBITION
INSTALLATION”
OUT OF HOME
25A - SINGLE INSTALLATION
HONOLULU MUSEUM
OF ART
1
Harajuku: Tokyo Street Fashion installation
The museum’s installation designer, textiles curator and art director collaborated
on creating a J-fashion wonderland featuring a giant mushroom, birch forest, and two-tiered revolving “cake” of mannequins dressed in tasty
ensembles. Through graphic elements, visual cues, and builds, the show takes guests on a magic carpet ride that has them coming back multiple
times—often in costiume! The exhibition welcomes guests with a giant version of the art director’s graphic for the show, visually connecting the
installation with collateral and the ad campaign.
2. “HANA HOU
PICTURE SHOW –
FAST & FURIOUS
TOKYO DRIFT”
OUT OF HOME
27A – POSTER – SINGLE UNIT
Client: Consolidated
Theatres
MVNP
3. “HERMIN”
ONLINE/INTERACTIVE
38A – SOCIAL MEDIA SINGLE PLATFORM
2
Client: Hawaiian
Humane Society
LENT ENTERPRISES, INC.
4. “JJ DOLAN’S
WEBSITE”
ONLINE/
INTERACTIVE
37A - WEBSITE
DESIGN - CONSUMER
3
Client: JJ Dolan’s
WALL-TO-WALL
STUDIOS
5. “HARAJUKU:
TOKYO STREET
FASHION SOCIAL
MEDIA CAMPAIGN”
ONLINE/INTERACTIVE
38B – SOCIAL MEDIA –
MULTIPLE PLATFORMS
4
Harajuku: Tokyo Street Fashion social media campaign
5
HONOLULU MUSEUM
OF ART
1 2016 PELE GOLD WINNERS 0
1. “TOUR ALOHA”
ONLINE/INTERACTIVE
39A – MOBILE APP
IKAYZO
1
2+3. “STORM WATER
PATROL BOOK”
ONLINE/INTERACTIVE
45 – BRANDED
CONTENT &
ENTERTAINMENT
46 – PUBLIC SERVICE
Client: Department of
Transportation
Highways Division,
Oahu Division
MVNP
2+3
4. “wall-to-wall.com”
ONLINE/INTERACTIVE
47 – ADVERTISING INDUSTRY
SELF PROMOTION
WALL-TO-WALL
STUDIOS
5. “FISH IS WAITING
RADIO SPOT”
RADIO ADVERTISING LOCAL
48B – SINGLE SPOT –
MORE THAN :30
4
Fishing is Waiting
ANNCR VO:
Fishing is waiting.
Knowledge, luck, hard work. They play their part.
But mostly, it’s waiting.
You wait for a full moon.
You wait for the sun to rise.
You wait for the wind to die down.
You wait for a line to twitch.
Waiting for your buddy to show up with a cooler of beer? That’s
fishing.
Would you like to be a better fisherman?
(9 sec. pause)
Client: POP
Fishing & Marine
The Fish Laugh
4FRONT BRANDING
ANNCR VO:
Mister fish is laughing at the bait you choose.
How unlikely it floats there in the ocean, miles from where God
created it to live.
Mister fish is laughing at the tackle you use.
The bright line glowing in the dark water.
A warning visible from far away.
Mister fish is laughing at the pole you think can tire him.
The knots you imagine he cannot break.
The hooks you believe he cannot straighten.
6. “FISH LAUGH
RADIO SPOT”
RADIO ADVERTISING LOCAL
48B – SINGLE SPOT –
MORE THAN :30
Mister fish is laughing.
Do you like the sound of mister fish laughing?
There is a place where fishermen go to buy gear that works.
Perhaps you will visit this place, which kills the laughter of
fishes.
POP Fishing & Marine.
On Pier Thirty Eight, next to Nicos.
Weʼve got it.
Client: POP
Fishing & Marine
Ok, that was practice.
Now all you need is some gear.
5
POP Fishing & Marine.
On Pier Thirty Eight, next to Nicos.
We’ve got it.
4FRONT BRANDING
6
1 2016 PELE GOLD WINNERS 0
1. “POP 2015 RADIO
CAMPAIGN”
RADIO ADVERTISING LOCAL
48C – CAMPAIGN
Client: POP
Fishing & Marine
4FRONT BRANDING
2
2. “WELL-BEING
AND YOU”
TELEVISION ADVERTISING
51B2 - BUDGET $25,000
TO $50.000
HMSA
3
3. “IN PARADISE,
BAD STILL HAPPENS
- UKULELE”
TELEVISION ADVERTISING
51B2 - BUDGET $25,000
TO $50.000
Client: First Insurance
Company of Hawaii
MVNP
4. “HOTEL
CLOWNIFORNIA:
30 TV”
TELEVISION ADVERTISING
51B3 - BUDGET $50,000
OR MORE
Client: HEMIC
ANTHOLOGY
MARKETING GROUP
4
5. “FIRST HAWAIIAN
BANK - ORIGIN”
TELEVISION ADVERTISING
51C3 – LOCAL :60 OR MORE
BUDGET $50,000 OR MORE
Client: First
Hawaiian Bank
MVNP
5
1 2016 PELE GOLD WINNERS 0
1. “IN PARADISE, BAD
STILL HAPPENS CAMPAIGN”
TELEVISION ADVERTISING
51D2 – CAMPAIGN – ANY LENGTH
Client: First Insurance
Company of Hawaii
MVNP
2+3. “LET HAWAII HAPPEN –
CAMPAIGN”
TELEVISION ADVERTISING 52B –
REGIONAL/NATIONAL CAMPAIGN
1
73 – ONLINE/INTERACTIVE CAMPAIGN
Client: Hawaii Visitors &
Convention Bureau
MVNP
4. “2015 HAWAII 5-0
COLLATERAL”
75 - ADVERTISING INDUSTRY
SELF PROMOTION
2+3
Client: AIGA Honolulu
4
CLARENCE LEE DESIGN
[ANTHOLOGY]
HEMIC
“Hotel Clownifornia”
TV :30
4/28/15
OPEN ON A BUSTLING PORTE-COCHERE OF A HAWAII HOTEL. (“THE ROYAL NENE” IS
THE HOTEL NAME ON THE BELLMAN’S PODIUM AND NAMETAG. THE LOGO, A REGALLOOKING HAWAIIAN GOOSE WEARING A CROWN.)
SFX:
OUTDOOR AMBIENCE; CROWD; ROLLING SUITCASES; LUGGAGE CARTS, ETC.
THE HOTEL MANAGER APPROACHES AN OVERWHELMED BELLBOY.
BOSS:
How’s everything going?
BELLBOY:
It hasn’t been easy getting these clowns checked in.
BOSS:
Please, refer to them as “guests.”
AT THIS POINT, WE REVEAL THAT THE HOTEL GUESTS ARE ACTUAL CLOWNS.
ALL TYPES OF CLOWNS. SOME ARE GOING ABOUT THEIR BUSINESS LIKE REGULAR
PEOPLE…ROLLING THEIR SUITCASES, ONE IS TALKING ON A CELL PHONE, ANOTHER
IS SIPPING A MAI TAI. OTHERS ARE ACTING MORE CLOWN-LIKE…ONE DOES
CARTWHEELS THROUGH THE LOBBY, ANOTHER SCARES SOME GUESTS WITH A
SNAKE THAT SHOOTS OUT OF A CAN. (A SIGN IN THE BACKGROUND READS,
“WELCOME NATIONAL CLOWN CONVENTION.”)
SFX:
BEEP-BEEP! OF TAXI HORN.
A VALET RUNS TO OPEN THE DOOR OF A CLOWN CAR TAXI…AND CLOWNS START
PILING OUT. THEY KEEP COMING…AND COMING…AND COMING…THROUGHOUT THE
REMAINDER OF THE SPOT.
5. “FISH IS WAITING –
COPYWRITING”
ELEMENTS OF ADVERTISING
77 - COPYWRITING
Client: POP
Fishing & Marine
4FRONT BRANDING
Copywriter – Stan Moy
BEHIND THE BELLBOY WE SEE TWO CLOWNS JUGGLING IN TANDEM. IN THE DEEP
BACKGROUND, WE SEE A GROUP OF GIRL CLOWNS FROLICKING.
BELLBOY:
Our “guests” are pretty demanding. And the sad clowns are not happy.
BEHIND THE BOSS IS A CLOWN ON A TRUNK WHO IS BALANCING ONE ONE LEG.
5
Fishing is Waiting
ANNCR VO:
Fishing is waiting.
Knowledge, luck, hard work. They play their part.
But mostly, it’s waiting.
You wait for a full moon.
You wait for the sun to rise.
You wait for the wind to die down.
You wait for a line to twitch.
Waiting for your buddy to show up with a cooler of beer? That’s
fishing.
Would you like to be a better fisherman?
(9 sec. pause)
Ok, that was practice.
Now all you need is some gear.
POP Fishing & Marine.
On Pier Thirty Eight, next to Nicos.
We’ve got it.
BOSS:
What’s wrong?
1
6
7
6. “HOTEL CLOWNIFORNIA:
30 TV – COPYWRITING”
ELEMENTS OF ADVERTISING
77 - COPYWRITING
Client: HEMIC
ANTHOLOGY
MARKETING GROUP
Copywriter – Kim Porter
7. “WASHIN AIR – TOTAL
VISUAL BRANDING”
ELEMENTS OF ADVERTISING
78 – LOGO DESIGN
Client: Washin Air Inc.
CLARENCE LEE DESIGN
Designer – Etsuko Ono
1 2016 PELE GOLD WINNERS 0
1. “ANTARCTICA
ARTICLE PHOTOS”
ELEMENTS OF ADVERTISING
80D – STILL PHOTOGRAPHY
CAMPAIGN
Client: Hawaii Skin
Diver Magazine
VOICE
Photographer – Alex
Barnab Voyer
1
2+3. “WELL-BEING
AND YOU”
ELEMENTS OF ADVERTISING
81 – ART DIRECTION
83 - ANIMATION
Animator – Brad
Crawford
HMSA
2+3
4. “ISLAND VALUES
:60 MARCUS
MARIOTA”
ELEMENTS OF ADVERTISING
82 - CINEMATOGRAPHY
Client: Island Insurance
EDGE CITY FILMS
Cinematographer –
Shawn Hiatt
5. “FIRST HAWAIIAN
BANK - ORIGIN”
ELEMENTS OF ADVERTISING
82 - CINEMATOGRAPHY
4
Client: First Hawaiian
Bank
MVNP
Cinematographer –
Paul Atkins
5
1 2016 PELE GOLD WINNERS 0
1. “HVCB HOLIDAY CARD
ANIMATION”
ELEMENTS OF ADVERTISING
83 - ANIMATION
Client: Hawaii Visitors and
Convention Bureau
WALL-TO-WALL STUDIOS
Animator –
Scott Daimaru
2. “INDIAN HEAD
CAMP WEBSITE”
DIGITAL CREATIVE TECHNOLOGY
88 – INTERFACE & NAVIGATION
89 – RESPONSIVE DESIGN
93 – USER EXPERIENCE
Client: Indian Head Camp
WALL-TO-WALL STUDIOS
“FIRST HAWAIIAN BANK –
ORIGIN”
RETAIL ADVERTISING // 96E TELEVISION – ANY LENGTH
Client: First Hawaiian Bank
MVNP
“LEI MAGAZINE”
TRAVEL & TOURISM // 97E – ENTIRE
MAGAZINE DESIGN
NELLA MEDIA GROUP
2 0 1 5
H A W A I ‘ I
E X P L O R E :
A R T S :
F O O D :
F O R
N I N E
G A Y E
T H E
D A Y S
C H A N ’ S
B R U N C H
L G B T
I N
T R A V E L E R
S A L T
“ E A T I N G
I N
P U B L I C ”
W I S E L Y
two
1 2016 SILVER & BRONZE WINNERS 0
2015-2016
How far away from your
world can you get?
Candy Bar Packaging
S U M M E R
2 0 1 5
A R T S
T E XT BY
BRAD DE LL
I M AGE S C O URT E SY O F
HO NO LULU
M USE UM O F ART
文＝ブラッド・デル
M O RE THAN A HO US E
ハワイのモダン建築
The Liljestrand House tour is a mix
of childhood memories and
architectural history.
リジェストランドハウスツアーで触れる建築史と幼少時代の思い出
The best way to view O‘ahu is to travel far above the
This page: buildings
city, high enough that skyscrapers no longer seem
designed by the master
of Hawaiian architecture
so tall. Atop Mount Tantalus sits the Liljestrand
Vladimir Ossipoff.
House, boasting one of the best seats on the island
for views. Designed by architect Vladimir Ossipoff,
Shown top, the exterior
THE
A P O C A LY P S E
ISSUE
the three-tiered house rests on the side of the steep
view of the Pauling
mountain. Betty and Howard Liljestrand, a nurse and
House, completed in
SWIMMING WITH SHARKS
doctor, respectively, had spent 10 years searching
1957 in Honolulu, shot
the mountains for the perfect site on which to build
by Robert Wenkam and
T H E W R E C K T H AT
I N S P I R E D M O BY- D I C K
their house before stumbling upon this location.
courtesy of Honolulu
The couple purchased the land from the Territory of
Museum of Art; bottom,
A H O Y ! L I F E O N B O AT S
KLEIN’S RISING TIDE
Hawai‘i in 1946, hired architect Vladimir Ossipoff to
Honolulu International
take on the project, and moved into the house in 1952.
Airport, 1970–1978,
LDS PREPPERS
THE
REAL LIFE ON
FA K E M A R S
In Betty’s opinion, Ossipoff, who was noted for
from the J. Paul Getty
SE A
ZO M B I E N AT I O N
his ability to work around the existing environment,
was the obvious choice. Ossipoff’s structures, she
Trust and Julius Shulman
wrote of his work, “looked all well on the outside,
Photography Archive
Research Library at the
Getty Research Institute.
オアフの全景を見渡す一番の方法は、
高層ビルがそれほど高く感じら
れないほどの高台に登ることだ。
オアフ一見晴らしの良いタンタラスの
丘の頂上に立つリジェストランドハウスがそのひとつである。
建築家の
(写真上）1957年に完成した
ウラジミル・オシポフ氏がデザインした３階建の邸宅は険しい山の斜面
ホノルルのポーリングハウスの
に建っている。
看護婦と医者だったベティとハワード・リジェストランド
外観。
ロバート・ウェンカム氏
夫妻は、
10年かけて彼らの家を建てるのにふさわしい条件の山を探し
撮影。
ホノルル美術館提供。
（
回った末、
この最高の場所に巡り会ったという。
夫婦は1946年にハワ
下）1970-1978年のホノルル
イ準州からこの土地を購入し、
建築家のウラジミル・オシポフ氏にプロ
国際空港。
ゲティ研究所にある
ジェクトを依頼。
1952年からこの家に住んだ。
J.ポール・ゲティ・トラスト＆ジ
ュリウス・シュルマン写真資料
シポフ氏の起用は、
当然の選択だった。
オシポフ氏の建築について、
「全
保存研究所収蔵。
てがもともとそこにあったかのように美しく完全に調和している」
と綴っ
ベティさんにとって自然環境に配慮したデザインで評価の高いオ
ているベティさんは、
そのセンスのよさに感銘を受けたようだ。
数十年
The living room of the Ossipoff House, completed in 1958
1958年にオシポフ氏がデザインしたホノルルのクリオウオウにある一
and located in Kuli‘ou‘ou in Honolulu, shot by Robert
軒家のリビング。
ロバート・ウェンカム氏撮影。
ホノルル美術館提供。
Wenkam and courtesy of the Honolulu Museum of Art.
+ FORM: 2015 | 2016 STYLE SUPPLEMENT
where traveler.com
®
where traveler.com
®
31
Halekulani Living
where GUESTBOOK
®
where traveler.com
®
®
where GUESTBOOK
®
where GUESTBOOK
where traveler.com
30
®
6/10/15 10:57:40 AM
Untitled-2 1
10/21/15 12:55:44 PM
HAWAI‘I
ISLAND
HAWAI‘I ISLAND 2015-2016
KAUA‘I 2015-2016
O‘AHU 2015-2016
MAUI KAUA‘I
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BARBARA POPE
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10A – SINGLE ENTRY
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OUT OF HOME
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H O NO LU LU Ma g a z ine
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20 TNEVE
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m p 0 0 : 9– 0 0 : 6
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t e e r t S ek o o C 14 4
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srotceriD fo draoB retpahC ululonoH AGIA
...si ululonoH AGIA
LNHwd# LNHagia#
E V E RY
DE S IGNER
K NOW S
T HE
DE V IL
IS IN
T HE
D E TA I L S
Representative artwork
Mobile Media
900 S Beretania St
808.532.8700
honolulumuseum.org
Comprehensive Proof of Posting: Honolulu Museum of Art (Harajuku) December 2015
1001 Bishop St. Suite 2820, Honolulu, Hawaii 96813
Phone: 808 526 4044 | Fax: 808 523 9143
presents
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Design
Week
2015
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In our world, we know
it’s the little things, the
sum of all those moving
parts, that make the
difference between
your work raising an
eyebrow, or raising the
bar. This year, we’re
paying homage to paying
attention to detail. So
grab a beer, grab a seat,
and get ready to toast the
subtleties that elevate our
craft. Welcome to AIGA’s
Design Week 2015.
LNHwd# LNHagia# LNHtnuhngised#
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na si keeW ngiseD
A G I A f o n o is n a p x e
launna s’retpahC ululonoH
s e h c a e r d n a g ni m m a r g o r p
y t i n u m m o c e s r e v i d a ot t u o
sa slanoisseforp ngised fo
, s e s s e ni s u b l a c o l s a l l e w
,sruenerpertne ,stfiorpnon
s t n e d u t s , s r e nt r a p e v it a e rc
*.erom dna
)EREHW(
)NEHW(
)WOH(
)NEHW(
Harajuku: Tokyo Street Fashion exhibition logo
A SELFIE MAY BE
THE ONLY THING
YOU’RE
TAKING HOME.
YOU’LL LAUGH.
YOU’LL CRY.
YOU’LL CURSE
THE JUDGES.
– Jimmy Gold
– Jimmy Gold
License Plates:
SPD 896
SCS 198
RSN 426
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BRONZE
“STROKE AWARENESS
‘DEAN’ :30 TV
PUBLIC SERVICE
65 – TELEVISION
SILVER
BRONZE
“HARAJUKU: TOKYO
STREET FASHION
CONSUMER CAMPAIGN”
70C - INTEGRATED
CAMPAIGNS –
CONSUMER/LOCAL
“HARAJUKU: TOKYO
STREET FASHION LOGO”
ELEMENTS OF ADVERTISING
78 – LOGO DESIGN
SILVER
BRONZE
“MINIT STOP LOGO
DESIGN”
ELEMENTS OF ADVERTISING
78 – LOGO DESIGN
Client: Ala Kuola
AD 2 HONOLULU
Client: AAF District 13
ANTHOLOGY
MARKETING GROUP
SILVER
SILVER
Client: HPH Pali
Momi Medical Center
WALL-TO-WALL
STUDIOS
“ALA KUOLA –
STOP THE CYCLE”
PUBLIC SERVICE
TELEVISION
65 – SINGLE – ANY LENGTH
“HERMIN”
67 - PUBLIC SERVICE ONLINE, VIDEO & SOUND
Client: Hawaiian
Humane Society
LENT
ENTERPRISES, INC.
SILVER
“PRIORITY DESTINATIONS
INTEGRATED CAMPAIGN”
70C - INTEGRATED
CAMPAIGNS –
CONSUMER/LOCAL
Client: First
Hawaiian Bank
MVNP
79B Illustration - Hawaiian Airlines Campaign Icons
HONOLULU MUSEUM
OF ART
“2015 PELE SHOW
EVENT”
75 - ADVERTISING
INDUSTRY SELF PROMOTION
“PELE SHOW SET DESIGN”
75 - ADVERTISING
INDUSTRY SELF PROMOTION
Client: AAF District 13
ANTHOLOGY
MARKETING GROUP
SILVER
“AIGA DESIGN WEEK
POSTER”
75 - ADVERTISING
INDUSTRY SELF PROMOTION
Client: AIGA Honolulu
ONWARD CREATIVE
HONOLULU
MUSEUM OF ART
Art Director –
Jared Stone
SILVER
Client: Minit Stop
GILBERT & ASSOCIATES, LLC
Art Director – Amy
Mendolia
SILVER
“MAIN MARK”
ELEMENTS OF ADVERTISING
78 – LOGO DESIGN
Client: 808 on Main
SAE DESIGN
Designer – Steve
Kiyabu
SILVER
“HANA HOU PICTURE
SHOW – FAST & FURIOUS
TOKYO DRIFT”
ELEMENTS OF ADVERTISING
79A – ILLUSTRATION
CAMPAIGN
Client: Consolidated
Theatres
MVNP
Senior Graphic
Designer – Charlie
Pedrina
SILVER
“HAWAIIAN
ILLUSTRATIONS”
ELEMENTS OF ADVERTISING
79B – ILLUSTRATION
CAMPAIGN
Client: Hawaiian
Airlines
ANTHOLOGY
MARKETING GROUP
and SAE DESIGN
Illustrator –
Saedene Ota
BRONZE
“LAST ROUND UP”
ELEMENTS OF ADVERTISING
80B – STILL PHOTOGRAPHY
– COLOR
HANA HOU!
The Magazine for
Hawaiian Airlines
BRONZE
“IAN MASTERSON”
ELEMENTS OF ADVERTISING
80B – STILL PHOTOGRAPHY
– COLOR
HANA HOU!
The Magazine for
Hawaiian Airlines
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SILVER
BRONZE
BRONZE
BRONZE
HANA HOU!
The Magazine for
Hawaiian Airlinesw
Client: Ohina Short
Film Showcase
brandSTUDIOS
Client: HPH Straub
Bone and Joint
EDGE CITY FILMS
Cinematographer –
Shawn Hiatt
Client: Hawaii Visitors
& Convention Bureau
MVNP
Composer/Musician –
Makana
SILVER
BRONZE
Client: Hawaii
International Film
Festival
NELLA MEDIA
GROUP
Client: Hawaiian
Humane Society
LENT
ENTERPRISES, INC.
Song Writer/Compose/ Producer –
Jason Lent
“PIPELINE FROM ABOVE”
ELEMENTS OF ADVERTISING
80B – STILL
PHOTOGRAPHY – COLOR
SILVER
“SLD 2016 CALENDAR –
EIA HAWAI’I –
PAPA AND WAKEA PHOTO”
ELEMENTS OF ADVERTISING
80C – PHOTOGRAPHY –
DIGITALLY ENHANCED
“2015 OHINA SHORT FILM
SHOWCASE”
ELEMENTS OF ADVERTISING
81 – ART DIRECTION
BRONZE
ENTIRE “HAWAIIAN AIR
PRINT CAMPAIGN”
ELEMENTS OF ADVERTISING
81 – ART DIRECTION
STACEY LEONG
DESIGN
Client: Hawaiian
Airlines
ANTHOLOGY
MARKETING GROUP
SILVER
SILVER
“BIG ISLAND JEWELERS –
BIRTHSTONES”
ELEMENTS OF ADVERTISING
80D – STILL
PHOTOGRAPHY CAMPAIGN
BIG ISLAND
JEWELERS
BRONZE
“PERFECTING OUR MASTERPIECE”
ELEMENTS OF ADVERTISING
81 – ART DIRECTION
Client: Grand
Wailea Resort
SAE DESIGN
Art Director/Designer Zenobia Lakdawalla
“LILIKOI LOVE”
ELEMENTS OF ADVERTISING
“HPH – STRAUB –
SCOTT HARDING :60”
ELEMENTS OF ADVERTISING
82 - CINEMATOGRAPHY
“HIFF- MOMENTS
TRAILER”
ELEMENTS OF ADVERTISING
82 - CINEMATOGRAPHY
81 – Art Direction
Client: The Kahala
Hotel & Resort
WHERE MAGAZINE
SILVER
BRONZE
Client: Free
Range Games
HYPERSPECTIVE
Animator – Bryon Heal
“HPH – STRAUB –
THOMPSON :30”
ELEMENTS OF ADVERTISING
82 - CINEMATOGRAPHY
Client: HPH Straub
Bone and Joint
EDGE CITY FILMS
Cinematographer –
Shawn Hiatt
“LABYRINTH GAME
TRAILER”
ELEMENTS OF ADVERTISING
83 - ANIMATION
“LET HAWAII HAPPEN –
KAUAI/SLIPPERS”
ELEMENTS OF ADVERTISING
85A – MUSIC ONLY
“HERMIN”
ELEMENTS OF ADVERTISING
85B – MUSIC WITH LYRICS
SILVER
“WALL-TO-WALL.COM”
DIGITAL CREATIVE TECHNOLOGY
88 – INTERFACE &
NAVIGATION
WALL-TO-WALL
STUDIOS
SILVER
SILVER
Client: Straub
MONTAJ 9
Editor – Jay K. Evans
WALL-TO-WALL
STUDIOS
“SCOTT HARDING”
ELEMENTS OF ADVERTISING
84 – VIDEO EDITING
“WALL-TO-WALL.COM”
DIGITAL CREATIVE
TECHNOLOGY
93 – USER EXPERIENCE
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O C T • N O V • D E C 2015 I S S U E 01
mokulele.com
V O L U M E
7.1
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BRONZE
SILVER
Client: First
Hawaiian Bank
MVNP
Client: Hawaii Visitors
& Convention Bureau
ANTHOLOGY
MARKETING GROUP
“PRIORITY
DESTINATIONS –
PRINT CAMPAIGN”
RETAIL ADVERTISING
96C – PRINT CAMPAIGN
BRONZE
“LET HAWAII HAPPEN –
ONLINE CAMPAIGN”
Retail Advertising
96M – DIGITAL CAMPAIGN
Client: Hawaii Visitors
& Convention Bureau
MVNP
“IN-FLIGHT MATERIALS”
TRAVEL & TOURISM CAMPAIGN
97D – NEWSPAPER, MAGAZINE &/OR COLLATERAL
BRONZE
“TABLE”
TRAVEL & TOURISM
97E – ENTIRE
MAGAZINE DESIGN
Client: Vive Hotel
Waikiki
NELLA MEDIA
GROUP
SILVER
“HOPPER – MOKULELE
AIRLINES IN-FLIGHT
MAGAZINE”
TRAVEL & TOURISM
97E – ENTIRE
MAGAZINE DESIGN
Client: Mokulele
Airines
NELLA MEDIA
GROUP
SILVER
“LIVING”
TRAVEL & TOURISM
97E – ENTIRE
MAGAZINE DESIGN
Client: Halekulani
NELLA MEDIA
GROUP
BRONZE
“TRADE IN YOUR WINTER”
TRAVEL & TOURISM
97K – DIGITAL
ADVERTISING CAMPAIGN
Client: Hawaiian
Airlines
ANTHOLOGY
MARKETING GROUP
SILVER
“EMBARCADERO
NON-TRADITIONAL
CAMPAIGN”
TRAVEL & TOURISM
97M – NON-TRADITIONAL
MARKETING
Client: Hawaiian
Airlines
ANTHOLOGY
MARKETING GROUP
38B-Social Media - Online - Hawaiian Airlines “Trade in Your Winter” Campaign
38B-Social Media - Facebook - Hawaiian Airlines “Trade in Your Winter” Campaign
38B-Social Media - Emails - Hawaiian Airlines “Trade in Your Winter” Campaign
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