favoris #01 - Mischer`Traxler

moustache
présente
FAVORIS
#01
100 unique, unseen
and remarkable
pieces
Exhibition
03—06
Sept. 2015
—
Auction Party
05 Sept.
Paris
An exhibition crowned
by an Auction party curated
by Moustache
during Maison&Objet Fair
and Paris Design week 2015
Favoris are those which, through their merit
or their beauty, are particularly favoured, those
which are the most preferred by the powerful.
—
Favoris is also, and is less well-known, the name
the French generally use to describe the hair
extending down each side of the face and to
where it becomes a beard.
—
A close relative of Moustache, Favoris is to be
seen as a step sideways for the publishers that
we are, temporarily opening up an unrestricted
territory to be explored, a place for normally
forbidden experiments.
Favoris
#01
Times are changing!
And so is the practice of
designing and producing
the objects all around us.
The ideological legacies deriving from the
industrial revolutions and the all-plastic era
are still with us today but we are compelled,
for those who work as we do as producers
of objects intended for the home, to note that
the era of standard for all is disappearing
and to set up the unique era for all.
The whole world is working furiously to
perfect globalised commerce and economy
even if it means bringing an uncontrollable
multi-headed monster into being.
It only survives through the willingness
of its creators to keep an obsolete cultural
and economic model going at any price
and which is based on the concept that our
consumer products can be reproduced
to an unlimited degree.
Of course, consumers go along with the
concept of “standard for all” but many of their
habits, products they consume, paradoxically
experiment their need to escape it.
Young contemporary designers, aware that
the economic model in which they were born
is running out of steam have started more
exploratory practices, committing nobody but
themselves, building up strategies to escape
from the clutches of industry.
One can no longer fail to see that human
beings will henceforth view their home as
an extension of themselves and as a means of
painting and sending their portrait to others.
So how can we continue to express our faith
and to indefinitely renew our confidence
in a model whose practice that, lifted to its
pinnacle, consists in gathering crowds in
yellow and blue temples skilfully spread over
the five continents to pace the marked path
and trapped in the search for the “unusual”
product sold hundreds of times a minute to
customers of so many different types?
So how much longer must we only have the
same tools as those we don’t want to resemble,
to draw this portrait, to mark its uniqueness?
How can our individualities, our characters,
our differences persist in a massive collective
consumption of products that are identical
in all ways.
We are living this paradox in our practice
even as a publisher.
To progress, serial objects must be produced
at the best price to achieve the best sales.
By never giving up inspiring the strongest
possible cultural element, by trying to root
our productions in the contemporary and
by trying to involve their users, our customers,
in their own contemporaneousness.
Our role as a publisher of furniture
and objects, this role which gives a meaning
to our profession; we see it as a challenge,
even as a mission.
However, there are a certain number of new
practices, prospects, both innovative and
intelligent that the publishing system as it was
developed cannot be considered within the
context of what we produce.
02
This is very frustrating!
The projects are many that we abandoned
since we were unable to produce them
the public in the room were astonishing
and encouraging.
or because they were impossible to reformat
so as to push them through the tight
publishing tube.
With the appearance of these new design
practices, many galleries simultaneously
appeared to display and sell the result of these
thought.
Without them, this work developed outside
the publishing circuits, the industry would
have nowhere to exist.
Of course, one must therefore rejoice
in their existence but, at the same time, one
must regret that consequently consumers
interested in these objects were enormously
impoverished.
The time has long gone by when, in France,
to cite the country we know best, limited
editions of signed pieces could be bought in
scholarly and enthusiastic galleries.
Some of them still exist but the market has
changed and these objects only attract a tiny
number of very wealthy design-lovers and
often very few are informed.
A type of festive alternative auction, held
in the studio of an enthusiastic glassmaker,
where extraordinary pieces can be bought for
just a few hundred euros.
An auction stripped of its frills, promoting
committed contemporary design intended for
an informed and open-minded public, with
poorly, averagely or well-filled wallets.
The most encouraging thing was to observe
that, where it is normal to see salerooms filled
with collectors and dealers; there were
very young people all through the sale buying
these objects that are generally out of
their range.
Rejoicing and a little astonished by this
spectacle, we immediately thought of holding
an exhibition in Paris crowned by a sale
such as this one to promote projects that,
we cannot always support and produce with
Moustache but who we admire.
Released from our customary constraints,
we only have to make a list of the designers
with whom we dream of working but with
whom it is complicated to organise as their
productions are technically futuristic or
brilliantly handcrafted…
One must with difficulty note that no longer
can either the publishing profession we
enthusiastically practice, or the desires of the
collectors that we are satisfied!
At the last SFF fair in Stockholm in February,
at the invitation of our friend Connie Husser,
we attended the auction organised and run
by Kristoffer Sundin, Frederik Paulsen
and Simon Klenell from Ornsbergauktionen.
The quality of the items presented there,
the prices at which they were sold and also
We are putting this exhibition together quite
subjectively, like an exploratory notebook full
of impossibilities which deserve to
be shown, such as Moustache’s ideal cabinet
of curiosities.
03
Lidewij
Edelkoort
A strange work is that which consists in
recording in list form the designers whose
work fascinates you but who, by their practice,
are still forbidden to you.
And then so simple at the same time! Finally,
the exercise only consists in recalling the
frustrations experienced during these past 10
or 15 years where publishing is concerned.
A name, then another, an initial group of 20,
then 50 and then, simultaneously, slowly but
obviously, there is a hint of a point of origin,
a relationship common to these designers, a
mother other than by blood, a cultural icon:
Lidewij Edelkoort.
Seeing her transparently appear in all
these names, we recognised Li’s role in the
appearance, opening and promotion of new
areas for design to explore.
Rooted outside the sacrosanct industry
where no definition of the word “design”
has succeeded more in making savings since
the start of the 20th century, since she took
over the management of the Eindhoven
Design Academy in 1998, these new areas
are the heart of research and experiments in
support of the new world. This mission that
Li has espoused enthusiastically has taken
the form of a remarkable cultural reaction,
both visionary and constructive compared
with an obsolete and dying industrial model.
The awareness aroused in a generation
of designers from the Netherlands and,
nowadays, in all five continents, that another
world is possible after industry’s long reign
and that our ideals taking shape for the future
no long take root there systematically.
To be convinced of the importance of this
contribution, one has just to note among the
designers we have invited to design a project
for Favoris, the names of those are graduates
of the Eindhoven Design Academy from 1998
and 2008 and who made a major contribution
to design over these past 15 years.
It is therefore very evident that we should
have invited Li to play a role in our Favoris
project. She will be the expert and the
mistress of ceremonies at the Auction Party
which will crown the exposition. With the
advantage of her considerable experience, she
will put into perspective the project selected
for the Favoris exhibition and auctioned on 5
September.
04
EXHIBITION
from 03 to 06
September 2015
AUCTION
on Saturday, 05
September at 8 p.m.
100 unique, unseen and remarkable pieces gathered together
by Moustache and designed by:
François Azambourg
Inga Sempé
Twice
Nocc Studio
Constance Guisset Jean-Baptiste Fastrez
Dimitri Bähler
Ionna Vautrin
Benjamin Graindorge
Marc Venot
Studio Brichet Ziegler
Antoine + Manuel
Leslie David
Perrine Vigneron
Pool
Shane Schneck
Ferréol Babin
Louise de Saint Angel
Laureline Galliot
Cédric Tomissi
Rodolphe Parente
Minale Maeda
Clara Von Zweigbergk
Les Graphiquants
Aurélie Mathigot
François Dumas
Silva Lovasova
Niels Van Eijk and
Miriam Van Der Lubbe
Fabien Cappello
David Dubois
Sasha Nordmeyer
Maria Jelinska
Florence Béchet
Nick Ross
Dienke Dekker
Tomas Alonso
Anne Lutz
Os & Oos
Dennis Parren
Studio Makking & Bey
Arnout Meyer
Dick Van Hoff Stuart Haygarth
05
Raw Color Olivier Vadrot
Mathieu Peyroullet
Ghilini Claire Lavabre
Tijmen Smeulders
Sabine Marcelis
Mischer’traxler Silo Studio
Joachim Jirou
Najou
Klemens Schillinger
Charles Negre
Jenny Nordberg
Pepe Heykoop
Julien Carretero
Ineke Hans
Marjan van Aubel
Faberhama
Philippe Weber
Andrea Crews German Ermics
Lidewij Edelkoort Mistress of ceremony and Design expert
KUMiSOLO
Non standard singer, composer of the
noteworthy “ My love for you is a cheap pop song ”
first album will play live a special Favoris set
at the end of the auction.
Frederick.e Grasser Hermé
Culinary thinker, will perform “Absinthe totale!
Vous avalez ou vous crachez?” especially
thought of for Favoris.
During the auction the pieces will be moved by
dancers from the Pina Bausch company in a free
choregraphy inspired by the pieces.
Scenography by
Jean-Baptiste Fastrez
Auctionners Maison Doré & Giraud
Surprise boxes by
Kumisolo, Frederick e. Grasser Hermé,
Lidewij Edelkoort, Chantal Hamaide
06
Graphic design by
Les Graphiquants
Pieces and auction catalogue online on
www.moustache.fr/favoris
from end of July 2015
Contact Presse
Marie de Cossette
[email protected]
T 0033 6 31 75 06 24
Moustache
Stéphane Arriubergé
—
212 rue Saint Maur
F-75010 Paris
T 0033 1 42 40 92 58
[email protected]
www.moustache.fr