newspapers • magazines • websites • digital • events

Transcription

The Carson Valley and Jobs Peak
MEDIA KIT
NEWSPA P E R S
•
M A G A Z IN ES
•
W EB SI T ES
•
D I G I TA L
•
E V E NT S
1503 Highway 395 North, Suite G, Gardnerville, NV 89410 | 775.782.5121 | www.recordcourier.com
U PD ATED J AN U ARY 2015
The Carson Valley Day Parade
MARKET
OVERVIEW
What will you find in The Carson Valley? A community nestled at the base of the aweinspiring Sierra Nevada Mountain Range, just a short half hour drive away from the
Jewel of the Sierra, Lake Tahoe. The Carson Valley boasts Nevada’s oldest settlement,
Genoa, and don’t forget to visit Nevada’s oldest saloon, The Genoa Bar. Just as the
Carson Valley is a gateway between the Sierra Nevada and the Great Basin Desert, it is also an intersection between
quiet relaxation and exhilarating outdoor activities. The Sierra Nevada contains over 32,000 acres of skiable terrain
and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe. The
Carson Valley is home to Tahoe Ridge Winery, multiple golf courses and backs up to hundreds of acres of uninhabited
land, controlled by the Bureau of Land Management, and used by local residents for horseback riding, dirtbike and ATV
riding. Visit downtown Minden, Gardnerville and Genoa for a fun, and historic, shopping experience. Make a special
point not to miss the yearly celebration, Carson Valley Days, including a carnival, parade, and hot air balloon launch, or
the holiday lighting of the Minden Town Gazebo and the Parade of Lights.
THREE AMAZING FACTS!
1
2
The Carson Valley is just a short 20 minute
drive from world class skiing at Lake Tahoe.
The Carson Valley is home to major industrial
manufacturing, including at 300,000 square
foot Starbucks Roasting Plant.
3
Nevada’s oldest saloon, The Genoa Bar, is
still a favorite watering hole among locals
and visitors.
The Record-Courier was first started in 1875 as the
Carson Valley News. The Record-Courier is owned and
operated by Swift Communications, a Nevada-based company. The paid newspaper is published on Wednesday,
Friday and Sunday, averaging approximately 6,004 copies
per edition. The Record-Courier and its affiliated website,
www.recordcourier.com, focus on local and community
news. Special publications include the Carson Valley
Almanac, the Douglas County Parks & Recreation Guide,
and the Best of the Carson Valley.
1503 HIGHWAY 395 NORTH, SUITE G, GARDNERVILLE, NV 89410 | 775.782.5121 | WWW.RECORDCOURIER.COM
PAGE 2
DEMOGRAPHICS
POPULATION OF DOUGLAS COUNTY
46,979
SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME OF
DOUGLAS COUNTY
•About 55% of the households in
Douglas County are owner-occupied,
speaking to the great investment our
locals have in the region.
•Over 80% of adults have acted on
newspaper advertising with the last
30days! That means readers are engaged with newspaper advertising and
IT WORKS!
$59,581
SOURCE: NAA Nielsen Media Engagement Study
HOUSEHOLDS IN DOUGLAS COUNTY
19,643
The Relay for Life
Douglas High School Graduation
BUSINESS COMMUNITY
437
BUSINESSES ARE
LOCATED IN THIS AREA
SOURCE: Borrell Associates
PAGE 3
OUR
AUDIENCE
Minden Concert in the Park
Print
Local newspapers index the highest of all media when it comes to engagement with ads!
POWERFUL REACH
The Record-Courier is proud to be the hometown
newspaper of The Carson Valley! The residents of
Douglas County, and the surrounding areas, rely on The
Record-Courier for local news, as well as high-quality
reliable advertising for local businesses. Douglas County
residents love to Shop Local! Make sure your company’s
message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC
publisher statement shows a circulation (including our
e-edition) of over 6004!
• 3 out of 4 adults access their local newspaper
every week!
• 66% of adults ages 25-34 have read a newspaper
in print, online or on their mobile devise within the
last week.
• Over 60% of adults use newspaper advertising
(both print and online) to plan their shopping
during the week.
SOURCE: NV Energy and NAA Nielsen Media Engagement Study
PAGE 4
OUR
AUDIENCE
The Annual CandyDance in Genoa
Digital
WWW.RECORDCOURIER.COM
30-Day Traffic average
over a 1-year period
Unique Visitors
43,275
Page Views
369,941
Visits
122,799
SOURCE: Google Analytics
DIGITAL SERVICES
Our digital market tools will help spread your
business’ message throughout the region. Ask
our consultants about website display ads, mobile
advertising, social media marketing and search
marketing. Make sure your clients and customers
are going to find you!
• Over 30% of local consumers say they are “more
likely to purchase products I see advertised in
them” (local newspapers and newspaper websites).
• Over 75% of newspaper readers have household
incomes over $250,000 and have at least some
post-graduate education, meaning the people
seeing you message have buying power!
SOURCE: NAA Nielsen Media Engagement Study
PAGE 5
PRODUCT
SNAPSHOT
Reach the Carson Valley’s
best consumers with
The Record-Courier and our
special publications
Product Profile:
The RecordCourier
Publication Frequency:
Every Wednesday, Friday
and Sunday
Quantity: 6612 Sundays
Distribution: Home delivery,
single copy racks, e-edition
Geographic Area: Gardnerville (89410, 89460),
Genoa (89411), Minden (89423), Wellington (89444),
Carson City (89701, 89705), Markleeville (96120), and
South Lake Tahoe (96158).
Product Profile:
Product Profile:
Carson Valley
Almanac
Carson Valley
Chamber
Directory
Yearly Glossy Magazine
Quantity/Distribution: Over
9000 copies distributed in
The Record-Courier and
throughout the Carson
Valley region.
Yearly Glossy Magazine
The Record-Courier and by the Carson
Valley Chamber of Commerce.
Product Profile:
A keepsake edition of Christmas Wishes
from some very good boys and girls.
Best of the
Carson Valley
Yearly Results of our local
‘Best of’ Survey!
The Record-Courier.
A supplement to:
Product Profile:
Letters to
Santa
Yearly letters written by
local kids to Santa
Quantity/Distribution:
&
Over 14,000 copies
distributed in The
Record-Courier and The Nevada Appeal.
www.recordcourier.com
www.nevadaappeal.com
PAGE 6
COVERAGE
AREA
CIT Y
Z IP C O D E
GARDNERVILLE 89410
GENOA 89411
MINDEN 89423
WELLINGTON 89444
GARDNERVILLE89460
CARSON CITY 89701
CARSON CITY 89705
COLEVILLE, CA 96107
MARKLEEVILLE 96120
SOUTH LAKE TAHOE, CA 96158
The Record-Courier is the Carson Valley’s hometown newspaper.
Based in Gardnerville this publication distributes three days a week
(Wednesday, Friday and Sunday) and is available at hundreds of
convenient locations including newspaper racks, grocery stores,
convenience stores, hotels, hospitals and by home delivery. Our
coverage area includes Douglas, Lyon, and Carson City Counties in
Nevada and Mono, Alpine and El Dorado Counties in California.
PAGE 7
WHO WE ARE
PUBLISHER:
Pat Bridges
775-782-5121
[email protected]
EDITOR:
Kurt Hildebrand
775-782-5121
[email protected]
ADVERTISING DIRECTOR:
Pat Bridges
775-782-5121
[email protected]
RETAIL ADVERTISING MANAGER
Tonya Champa
775-881-1277
[email protected]
BUSINESS DEVELOPMENT MANAGER:
Tara Addeo
775-782-5121
[email protected]
INSIDE ACCOUNT MANAGER:
Candice Lindsey
775-782-5121
[email protected]
REGIONAL CLASSIFIED AD DIRECTOR:
The Carson Valley Days Carnival
Alsy Brinkmeyer
775-881-7326
[email protected]
CIRCULATION MANAGER:
For advertising rates,
please contact one of
our Account Managers
Tony King
775-882-2515
[email protected]
PAGE 8

newspapers • magazines • websites • digital • events

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