information packet for Blast from the Cast


© 2016 • BLAST FROM THE CAST
CHANGE YOUR LIFESTYLE BY CHANGING YOUR BUSINESS MODEL.
As an
online entrepreneur you can put yourself in the unique position to design your lifestyle in ways that
allow you to truly pursue your passions while making an income. Many of us online entrepreneurs begin
our journey by providing services like coaching or freelancing. Although this does allow more lifestyle
flexibility than a traditional 9-5, we can sometimes be tied down to a location where our client base lives
or tied to specific hours. This can prevent frequent extended travel, or relocating for family reasons, or
pursuing new opportunities and interests, or any number of things we want to do. But, there are some
other ways to go about this “making money online” thing.
One alternative business model is that of the “infopreneur.”
Infopreneur
n.
1. A person whose business is gathering, processing, and providing information to an audience.
• A portmanteau of “information” and “entrepreneur”
There are examples of successful infopreneurs in
every niche from food to fashion to soap making.
As this business model has become more
recognized, the number of resources teaching how
to get started have exploded. Usually, these
resources are created as either single online
courses or some type of coaching program to help
you get started. However, with shorter programs or
limited feedback, it can be hard to keep up the
momentum for the time necessary to go from idea
to plan to product to profit.
DG
<< F E E D B A C K
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Knowledge alone does not equal power.
Applied knowledge equals power.
The entire Blast from the Cast experience builds on the
important cycle of knowledge, then action, and then
feedback. Each phase of the 3-month program (and the
program in general) are set up to provide you with tools
and knowledge, give you specific actions and homework,
then provide constant feedback from the cast members
and other infopreneurs.
© 2016 • BLAST FROM THE CAST
WHAT IS BLAST FROM THE CAST?
An epic experience in which you will learn to monetize and market your knowledge through scalable
information products such as courses, books, and workshops with the guidance of an experienced cast.
Blast from the Cast includes three phases and an online community:
Build Your
Information Empire
Launch Pad Live
‣ 20 hours of live, in-person
training
‣ Plan and launch your
product
‣ Get real-time feedback
from The Cast
Scale Sessions
‣ 1 month of group
coaching calls
‣ Systemize and scale your
new information product
‣ Get candid reviews and
help from The Cast
‣ 15 online modules
‣ Build and refine your
business
‣ Engage your fellow
infopreneurs in the
private community
Private Blast from the Cast Community
‣ Access a private online community
‣ Receive support and feedback
‣ Ask questions before, during and
after each phase
We’re hosting a targeted 3-day in-person training to help you plan and launch your first (or next) course
or workshop . . . but instead of stopping there, it is followed the next month by the release of a
comprehensive online course to help you continue to build, refine, and grow multiple types of
infoproducts and your your information business as a whole. Then, in the third month of this experience,
you will have access to a month of group coaching to help you systemize and scale your business.
This program provides you a truly distinct experience because it is built to support the multiple phases
you go through in building successful and meaningful information products and forming an information
business. What do we mean by that? Check out the breakdown of the three phases over the next few
pages to see just how packed this program is.
MEET THE CAST
LEM, The Lawyer
Passionate about helping
infopreneurs get set up and protect
their intellectual property
REG, The Author
Epically motivated to help others
establish meaningful online brands
and information business models
VERICK, The Digital Nomad
Dedicated to helping you escape
the 9-5 corporate matrix and pursue
your passions full time
© 2016 • BLAST FROM THE CAST
PHASE 1: SEPTEMBER
Launch Pad
Live
AUSTIN
SEP. 9 - 11
NEW YORK CITY
SEP. 23 - 25
© 2016 • BLAST FROM THE CAST
L A U N C H PA D L I V E
PHASE 1
The Launch Pad Live experience includes three days of in-person action, learning, feedback,
and fun with a small group of motivated infopreneurs. We’ve built the live program to help
with some of the most common challenges in creating profitable courses and workshops:
‣ Knowing where to start and actually getting started
‣ Validating your idea and getting feedback on how to tweak it for the benefit of your
audience and your brand
‣ Building out some of the harder pieces of the puzzle—such as sales pages, pricing,
how to protect your hard work, and more
‣ Naming your product and figuring out where it fits in your larger business model and
strategy
‣ Knowing exactly which tools to use to save you time and money as you create your
courses and workshops, plus all the supporting materials such as books and videos
Check out the full schedule of the Launch Pad Live experience on the next two pages.
DAY 1
10:00 - 10:10
Intro
10:10 - 10:50
Plan Your Epic Course and Ideal How to approach your full plan for your course and
establish your reputation as an infopreneur.
Reputation as an Infopreneur
11:00 - 11:30
Activity Time
Ice breaker and proper introductions.
11:30 - 12:10
Use Workshops as a Part of
Your Business Model
Whether as promotion tools or products in and of
themselves, workshops can be insanely useful. We
will dive into the different types and how they can
fit into your business model.
12:10 - 1:30
Lunch Break
Time to explore the city and grab some food.
1:30 - 2:20
Case Study: Membership Sites A real look at using membership models and
subscription products as a part of your business
as a Successful Business Model model.
2:30 - 3:10
Name Your Course Epically
(plus Breakout Session)
Through this lesson on naming and the partner
breakout session, you will form an attractive name
+ tagline for your course and/or workshop.
3:10 - 3:45
Protect Your Course’s
Intellectual Property with
Safeguards
Your lawyer cast member will take you through the
many legal safeguards you can (and should) put in
place to protect your products, content, and
business.
3:45 - 4:05
Break
Time to go get coffee or tea. Yay.
4:10 - 4:50
Price Your Course or Workshop An epic lesson on pricing your courses and
workshops and a look at pricing in general.
for Success
5:00 - 5:40
Discover Epic Course and
Webinar Tools
How the weekend will work and what to expect.
The exact tools you can use to make your creation
and delivery process even more epic and
affordable.
© 2016 • BLAST FROM THE CAST
L A U N C H PA D L I V E
PHASE 1
DAY 2
9:10 - 9:30
Warmup
9:30 - 10:10
Build a “Terms of Use” for Your Learn the sections and provisions that can go into
your course’s terms of use to protect you and your
Course the Right Way
students.
10:15 - 11:00
Work with Contractors to Get
Stuff Done
How and where can you find great independent
contractors and virtual assistance to get graphics,
research, social media work, and more done.
11:00 - 11:45
Promote a Course to a Small
Audience and Win
Learn the keys of promoting your course or
workshop to a small audience.
11:45 - 12:15
Case Study: Using High-Value
Workshops to Launch a Course
A real-life case study of how two of your cast
members used workshops to promote one of their
most successful course launches yet.
12:15 - 1:30
Lunch Break
Time to explore the city and grab some food.
1:30 - 2:30
Build Your Sales Page (plus Work Session)
You will get a high-value, targeted lesson on what
makes a convincing and attractive sales page, then
you will have a work session to form your page.
2:40 - 3:30
Teach Epically: How to Capture naturally to you, it can be challenging to capture
and keep people's attention. This lesson will show
and Keep People's Attention
It’s a secret, but you’ll love it.
Even if teaching an audience comes somewhat
you how to truly teach memorably and epically.
3:30 - 3:45
Break
Stretch, walk around, grab a bevie. You know.
3:45 - 4:30
Sell via Social Media and
Promote Your Brand Well
Learn the strategies and skills necessary to engage
and promote via Instagram, Pinterest, and other
major platforms.
Create an Epic Course
Experience
This lesson gives you a solid understanding of how
to approach your overall course/workshop process
and plan (and how to look at the flow of events) to
create an enjoyable and epic process for your
audience.
10:00 - 3:00
Co-work with the Cast
Collaboration and real time feedback are key to
productivity. The Cast works in an open coworking
style environment on a daily basis. This day is
dedicated to giving you an opportunity to
experience a day working in this style and getting
feedback and help with your business.
3:00 - 3:15
Free Hugs
All good things come to an end, but this is just the
beginning.
4:30 - 5:30
DAY 3
© 2016 • BLAST FROM THE CAST
PHASE 2: OCTOBER
Build Your
Information
Empire
© 2016 • BLAST FROM THE CAST
PHASE 2
BUILD YOUR INFORMATION EMPIRE
Starting in October, you will receive lifetime access to the updated byRegina.com course,
Build Your Information Empire (previously called Infopreneur Ninja) that will not be available
for sale anywhere outside of this program. The 15 modules below will help you fully build
and refine your information business and products.
THE MODULES
Deciding Your Infoproduct Niche
Figure out your unique positioning in the market for the
topics you are passionate about learning and sharing.
Brainstorming Infoproduct Ideas
Go in depth with the multiple types of information products
possible and how to brainstorm tons of ideas to start with.
Creating Infoproducts as a Business
Model
Go behind the scenes of the chosen business models of
multiple infopreneurs in different niches. Choose a model
that makes sense for you and your desired lifestyle.
Identifying and Building Your
Audience
Learn how to recognize and engage your audience online
and how to attract the right people to your brand.
Choosing Your Platforms and
Developing Your Online Brand
Strategy
Decide where you want to be online and how purposefully
you want to use each platform. You’ll be able to develop a
full online brand strategy so that you understand what goes
where, and so that you’re not afraid to use your space well.
Organizing Your Brand Content and
Building Your Email List
Learn how to draw your audience into your email list and
direct people to your logical, helpful organization and
paths through your brand.
Going from Zero to Self-Published
Book
You will receive access to the full byRegina.com course,
Zero to Self-Published Book.
Being an Online Workshop Ninja
You will receive access to the full byRegina.com course,
Online Workshop Ninja.
Creating Courses That Matter
You will receive access to the full byRegina.com multisession bootcamp training, Create Courses That Matter.
Building Info-Based Coaching
Packages
Figure out the best information-based coaching services
you can offer and how to rock the heck out of them.
Making Funnels Your Friends and
Launching Like a Star
Learn to not fear the marketing “f” word >> “funnels,” by
learning how to create ethical, fun, effective ones.
Promoting and Selling Your
Infoproducts
Figure out the most on-brand and profitable methods for
spreading the word about your products.
Creating Communities and Other
Profitable Passive Income Products
Take some time to focus on how you can create online
communities and other types of infoproducts to grow your
brand and income potential.
Protecting Your Business, Intellectual
Property, and Income
Learn about common legal issues and certain “advanced"
business moves that will help you protect your business.
Making Your First $100, $1K, and
$10K in Affiliate Commissions (Bonus
Workshop)
Check out this epic workshop that will help you get started
and set up for earning affiliate income online.
© 2016 • BLAST FROM THE CAST
PHASE 2
BUILD YOUR INFORMATION EMPIRE
Psst. Hey, it’s easy to miss on the last page, so we wanted to make sure your know that the
Build Your Information Empire course, by itself, includes 3 FULL separate courses (valued at
$435 together) and then 12 additional modules on top of that.
THE FULL COURSES YOU GET ACCESS TO
normally
$195
This course has 11 major sections on: figuring out the why and how of self-publishing,
picking your topic, choosing your book’s position and approach, planning your book, writing
your book, editing your book, designing and laying out your book’s interior, designing your
book’s cover and promotional materials, creating your publishing house and business entity,
printing and publishing your book, and of course launching and promoting your book.
normally
normally
$95
This action-centered course covers planning,
positioning, promoting, preparing,
producing, and performing your workshop,
along with how to package and repurpose
your event.
$145
This workshop-style course includes five
major sessions/sections on planning,
outlining, naming, pricing, hosting,
automating, protecting, copyrighting,
producing, promoting, and selling your
course.
© 2016 • BLAST FROM THE CAST
PHASE 3: NOVEMBER
The Scale
Sessions
© 2016 • BLAST FROM THE CAST
PHASE 3
THE SCALE SESSIONS
The Scale Sessions will take place during the last month of your 3-month Blast from the Cast
program. These calls will be topically focused live streams where you will receive guidance
aimed at helping you create systems of repeatable actions that enable you to grow your
businesses without growing your stress levels.
The Scale Sessions (and “next steps” shared during this month) will be the last piece of the
puzzle that helps you embrace and maintain your new business model. Some of the topics
that will be covered on the calls are below.
THE SCALE SESSIONS
Call 1: Backend Bliss for Your
Business
Before this call, you will receive a systems questionnaire that helps
you identify all the systems (or lack thereof) in place in your business.
The Cast will take you through some insanely cool ways to manage
and automate some of your administrative or less fun details.
Call 2: To Hire and Expand or
Not to Hire?
This call will be completely focused on how team members (full-time
employees, part-time employees, freelancers, subcontractors, etc.)
and other types of virtual assistants can expand your business, but
also on how to go about finding, recruiting, and working with others
the smart way. You will also get ideas for how to get a lot done in
your business without making a long-term hiring decision.
Call 3: Social Selling on
Autopilot
This call will share some of the exciting ways you can put a lot of
your promotion and sales efforts in social media on autopilot
without seeming like an impersonal robot brand. This call will help
you look like you have a whole entire team behind your efforts while
you run a lean, scrappy empire.
Call 4: Collaborating to Grow
Like Crazy
During the final Scale Session, you will learn the scoop on how to
use collaborations to grow your audience and profits. We will be
talking about things like linking up with affiliates, pitching big names
in your industry, and more.
Note: You will get access to recordings of the calls if you aren’t able to make them live when
they occur in November.
© 2016 • BLAST FROM THE CAST
NOW FOR YOUR
Blast from
the Cast
Options
© 2016 • BLAST FROM THE CAST
OPTION 1: FULL BLAST
Build Your
Information Empire
Launch Pad Live
‣ 20 hours of live, in-person
training
‣ Plan and launch your
product
‣ Get real-time feedback
from the cast
Scale Sessions
‣ 1 month of group
coaching calls
‣ Systemize and scale your
new information product
‣ Get candid reviews and
help from The Cast
‣ 15 online modules
‣ Build and refine your
business
‣ Engage your fellow
infopreneurs in the
private community
Private Blast from the Cast Community
‣ Access a private online community
‣ Receive support and feedback
1 payment of
$1585
‣ Ask questions before, during and
after each phase
3 monthly payments of
$585
Click on the price above or visit BlastFromTheCast.co
And don’t forget, you’ll be able to choose your city and date before you buy.
OPTION 2: BLAST LITE
Build Your
Information Empire
‣ 15 online modules
‣ Build and refine your
business
‣ Engage your fellow
infopreneurs in the
private community
Scale Sessions
‣ 1 month of group
coaching calls
‣ Systemize and scale your
new information product
‣ Get candid reviews and
help from The Cast
Private Blast from the Cast Community
‣ Access a private online community
‣ Receive support and feedback
1 payment of
$985
‣ Ask questions before, during and
after each phase
3 monthly payments of
$385
Click on the price above or visit BlastFromTheCast.co
WHO IS BLAST FROM THE CAST FOR?
FULL BLAST
BLAST LITE
‣ You value in-person connections and
feedback from peers
‣ You have an established brand and/or
online presence
‣ You want to shift your business model in
the next 3 - 6 months
‣ You are confused about how to package
and promote your products
‣ You want to make sure your content is
properly protected legally
‣ You want to launch a profitable course or
workshop in the next 6 months
‣ You can’t make it to Austin or New York :(
‣ You want to focus on establishing and
growing an information brand in the next
3 months
‣ You want to launch a profitable
information product in the next 6 months
‣ You are confused about how to package
and promote your products
‣ You value an online community of other
entrepreneurs who are building their
businesses
‣ You want feedback from the Cast + others
TOP 8 REASONS TO JOIN US FOR A BLAST
1. You will be connected with multiple
motivated entrepreneurs online who
can be a part of your support system
as you launch and grow.
2. You will be able to ask an unlimited
number of questions of your Cast
members and dedicated group
manager.
3. You will see behind-the-scenes of
other infopreneurs’ businesses and
business models to help give you
ideas for your own.
4. You can expect to have the full plans,
content, and promotion ideas for one
of your products by the end of the
experience.
5. You will have access to a true
EXPERIENCE and multiple learning
styles—lessons, feedback, coaching,
etc.—instead of just one thing.
6. You will get lifetime access to Build
Your Information Empire, so if you
don’t get to writing your first book for
a while, all the lessons on that will still
be there for you.
7. You are likely to get tons of new ideas
and clarity for your offerings, as well
as learn unique ways to present and
sell your products.
8. You will be taking an important, fun
step in the direction of your new
business model and life model.
© 2016 • BLAST FROM THE CAST