2016 Media Kit - Cessna Owner Organization

CESSNA PIPERS
OWNER MAGAZINE
MAGAZINE
2016 Media Kit
The group more owners turn to for new resources,
in-depth analysis, and inside advice on how to
become Better, Smarter and Safer aircraft owners!
What We Offer
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40+ years of industry expertise, so you’re working with a company that truly knows the business.
In-depth editorial coverage that keeps readers involved in every issue of the publication.
Various multimedia advertising options so you can reach customers in more ways than one.
Competitive pricing so you know you’re making a wise investment.
Special sections that showcase your products in unique ways to the readers
Bonus distribution so your advertising message will reach even more buyers.
A
dedicated readership of highly qualified aircraft owners so your advertising message is hitting the most targeted audience.
www.cessnaowner.org
www.piperowner.org
www.facebook.com/
CessnaOwnerOrganization
www.facebook.com/
PiperOwnerSociety
Est. 1975
30th Anniversary Jones Publishing
Publisher of Cessna Owner Magazine & Pipers Magazine
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Disp
Four Color
Full Page
2/3 Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
Flight Market
1x
$1,471
$1,133
$846
$601
$486
$387
$205
3x
6x
12x
$1,265
$975
$727
$541
$437
$348
$185
$1,118
$861
$643
$481
$388
$309
$164
$971
$748
$558
$421
$340
$271
$144
$1,412
$1,236
$1,236
$1,765
$1,236
$1,081
$1,081
$1,544
Contact Information
Jason Levine, Advertising Manager
[email protected]
1-800-331-0038 ext. 116
Fax: 715-445-4053
Premium Page Positions
Back Cover
Inside Front Cover
Inside Back Cover
Center Spread
$1,765
$1,544
$1,544
$2,206
$1,589
$1,390
$1,390
$1,986
Aircraft Owners Group
N7528 Aanstad Road
PO Box 5000
Iola, WI 54945-5000
Discounts
Combination Discount – an additional 10% discount is available to advertisers/agencies placing combined ads in both
Pipers and Cessna Owner in the same issue/month.
Guaranteed Position Premium - To reserve a specific position such as a right-hand page or a specific page location, a
5% position charge will secure that reservation.
Bundled Marketing Opportunity
30 year anniversary special
Cessna Owner Organization and Piper Owner Society are creating bundled marketing opportunities with special
discounts in 2016 in celebration of Jones Publishing (parent company) 30-year anniversary.
The options available to marketers are varied. Now more than ever, companies need a multi-platform vehicle to
deliver their message. Cessna Owner Organization and Piper Owner Soiety has the only truly integrated marketing
communications offering that is unmatched in value, reach, frequency and effectiveness.

bleed

trim size
1/6
1/2
Flight
Market
horizontal
horizontal
live area
1/3
vertical
2/3
vertical
1/2 island
1/3
Full page with bleed: 8.5" x 11"
Magazine trim size: 8.25" x 10.75"
Live area: 7.75" x 10.25"
square
1/6
vertical
1/2 horizontal: 7.25" wide x 4.75" high
1/3 square: 4.75" wide x 4.75" high
1/6 vertical: 2.25" wide x 4.75" high
1/2 island: 4.75” wide x 7.25” high
1/3 vertical: 2.25" wide x 9.75" high
1/6 horizontal: 4.75" wide x 2.25" high
2/3 vertical: 4.75" wide x 9.75" high
Flight Market: 2.25'' wide x 3'' high
Requirements for camera-ready art (PC preferred)
Programs - PC or Mac • InDesign
• Adobe Photoshop
• Adobe Illustrator
• Adobe Acrobat
(High Resolution PDF)
Media/Format
• Tiff Files
• ZIP Files (PC)
• Stuffit Files (MAC)
• CD Rom and DVD
(Readable Only)
Art Specification
• 150 line screen
• Dot Gain 10%
• 300 DPI - for photos
• Trim Size: 8.25" x 10.75"
• Bleed Size: 8.5" by 11"
1/4 vertical
1/4 vertical: 3.5" wide x 4.75" high
We do NOT support/accept files created from Adobe PageMaker®, Microsoft Publisher®, Microsoft Word®, Corel Draw®, Microsoft PowerPoint® or OpenOffice®. Files created on a PC may require font substitution and type manipulation due to font platform
incompatibility. We do NOT accept low-resolution PDFs, TIFFs, JPEGs or EPS files.
• Photoshop files must be 300 dpi, CMYK color, EPS or TIFF file format. Include all images, graphics and fonts used in the file
on the disk along with the Photoshop file. Do not flatten layers.
• Ad layout must be made to exact dimensions. Full-page bleed ads require 1/8" bleed extension beyond final page trim size
on all sides.
• Fonts used in the digital ad file must be included on the disk.
• Images must be saved at 300 dpi, as CMYK color, TIFF or single-file EPS format without screen angles or transfer functions.
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WOP Proofs or CMYK Contract Proofs are required from all advertisers. Jones Publishing will not be responsible for color
quality or errors unless a SWOP proof is supplied. Acceptable proofs include Kodak Approval®, Kodak Matchprint®, Fuji
FinalProof®, DuPont Waterproof®, Iris® or Veris®. If a four-color contract proof is not provided, color guidance will be determined by Jones Publishing’s proof generated from the digital ad file.
Note: Jones Publishing, Inc. will not be responsible for color quality, type reflows or mistakes, type raster or image
transparency issues in final printed ad when a CMYK contract or SWOP proof is not submitted with the digital ad file.
An ink-jet color print is not a contract quality proof and will not be used for color guidance, mechanical or element
content.
Mechanical and Digital Requirements
• Format: 3 columns per page – 2.25" wide
• Trim Size: 8.25" x 10.75"
• Bleed: 8.5" x 11" (available on full page only).
• Spread bleed size: 16.75" x 11"
• Spread non-bleed size: 15.5" x 10"
• Binding method: saddle stitch
• Printing method: offset
• Disc photos: TIFF file format
• Text: standard ASCII or Doc
• Color rotation: Black, Cyan, Magenta, Yellow
• Proofs: Matchprint or Cromalin only. No progressive
proofs please. Color bars must appear on all proofs.
• Publisher-set copy must be typewritten. Publisher is not
responsible for late, unclear, or verbal changes.
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Website Advertising Opportunities
Connect with online buyers 24/7 at www.cessnaowner.org and/or www.
piperowner.org. Website advertising is the easiest and most cost-effective
way to promote your products to buyers in real time. Each site offers 10 ad
zones and a maximum of three vendors can share each zone.
D
Ad Zone
Ad Size (pixels) Location
1x
3x
6x
12x
A - Leaderboard
728 x 90
run of site
$500
$400
$350
$300
B - Video Player
N/A
EXCLUSIVE!
$400
$320
$280
$240
C - Feature Banner
468 x 60
Home page ONLY
$225
$180
$158
$135
D - Rectangle
300 x 100
Home page ONLY
$200
$160
$140
$120
E - Square
300 x 250
Home page ONLY
$250
$200
$175
$150
F - Skyscraper
160 x 600
run of site
$275
$220
$193
$165
G - Button
125 x 125
run of site
$90
$72
$63
$54
B
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Combination Discount – an additional 10% discount is available to advertisers/agencies placing
combined ads in both Pipers and Cessna Owner in the same month.
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F
Email Advertising Opportunities
Contact your sales representative for scheduling/availability.
1. E-Newsletter Advertisements – Each month, our Aviation Updates e-newsletter distributes the latest industry news and
new product information to more than 10,000 qualified e-mail subscribers. Whether showcasing an existing product/service, introducing a new product, announcing a time-sensitive promotion, or simply increasing your branding awareness
your message will reach thousands of potential customers!
Ad Type/Location Ad Size (pixels) 1x Rate
3x Rate
(per issue)
6x Rate
12x Rate
(per issue) (per issue)
Leaderboard
641 x 79
$650
$520
$455
$390
Banner
485 x 59
$450
$360
$315
$270
Skyscraper
146 x 550
$450
$360
$315
$270
Button
146 x 146
$120
$96
$84
$72
Combination Discount – an additional
10% discount is available to advertisers/agencies placing combined ads in
both Pipers and Cessna Owner in the
same month.
2. C
ustom E-mail Broadcasts - Have an urgent message, special sale, or hot, new product? Send your exclusive,
custom-made E-mail message directly to 10,000 owners and potential customers!
E-mail Blast with single-image files - $520
3. D
igital Edition Sponsorship – All Cessna Owner Organization and Piper Owner Society Members receive a digital
version of each month’s magazine delivered direct to their respective email addresses. Complete with live links to
your website and/or special offers, you can market your products or services with a digital full page ad positioned
opposite the front cover! Call for details.
4. D
igital Edition Announcement Sponsorship – A digital greeting message and preview of each month’s top stories are
sent to each Member’s email to announce the arrival of the latest edition. Whether independent of or in addition to
the above Digital Edition Sponsorship, promote your business with an exclusive 728 x 90 pixel banner ad along with
that greeting. Call for details.
Contact Information
Jason Levine, Advertising Manager
[email protected]
1-800-331-0038 ext. 116
Fax: 715-445-4053
Aircraft Owners Group/Advertising Department
N7528 Aanstad Road
PO Box 5000
Iola, WI 54945-5000
Terms and Conditions
Payment Terms
New advertisers must submit payment with first insertion. A service charge of 1½% per month is charged on all past due accounts. All
ads must be prepaid unless an advertising frequency contract has been signed and monthly billing privileges have been established
in writing. Frequency discounts will be applied to prepaid ads only and aforementioned contracted advertisers. Failure to pay at time
of placement will result in forfeiture of frequency discount and open rate will be billed to the client. Advertising Credit Terms Credits
will not be issued for errors in ads arriving after the copy due date. Credits will not be issued for changes or additions in copy requested after the copy due date. Credits will not be issued for any advertising more than 30 days past due in the billing cycle.
Cancellations
Cancellations must be received in writing prior to deadline and accompanied by proof of submission date such as fax, e-mail or postmark date. Cancellations of a frequency contract void the frequency rate and advertising accounts. Cancellations will be re-billed at
the earned placement rate.
Prep Change
Changes will be added for preparation of all material that does meet the stated mechanical and digital requirements. Because of differences in equipment, paper, inks, and other conditions between color proofing and production press room operations, a reasonable
variation between color proofs and the completed job may result. Advertising material will be held one year from date of receipt and
will be returned upon written request. Advertiser will be billed for handling and freight on materials that are returned or forwarded.
Issue and Closing Deadlines
Publisher reserves the right to run a previous advertisement if copy is not received by the materials due date. We will mail, fax or email deadline dates per request.
Layout and Service
No charge for layout or typesetting. With your basic ad information and instructions we design your ad. Custom-designed ads may be
used in other publications provided a creative-materials fee ($40 per hour) is paid. We can reduce or enlarge your ad, artwork or photographs. At your request, a new ad photocopy is faxed to you before publication if your copy and photographs are received before
the Jones Publishing due deadline.
Poly-Bag Inserts & Blow-In Reply Cards
We are happy to work with you to create an individualized package to fit your needs. Contact the advertising department in advance
for availability, mechanical specifications, quantity, and shipping instructions. Poly-bag inserts are offered on a first-come, first-serve
basis. Positioning of cards and placement of advertisement are at the publisher’s discretion.
Contract & Copy Regulations
Contracts must be bona fide and must specify a contract year and the number of insertions committed. Two or more advertisers are
not permitted to use space under the same contract (unless advertisers are subsidiaries of a parent company). If the contract is not
fulfilled for any reason, each insertion will be recalculated at the appropriate base rate, and advertisers will be responsible for paying
the difference between the original reduced rate and the appropriate base rate listed on the rate card. Cancellation of advertising
space must be submitted in writing by registered letter prior to published space reservation close date. All verbal instructions regarding contracts and insertion orders must be confirmed in writing.
In the event of a production error, the Aircraft Owners Group’s liability will be limited to the cost of the ad. In the event of ad cancellation within 10 days of the published space reservation deadline, the advertiser will be assessed a fee of one-half the cost of the ad.
After 10 days from the space reservation deadline, advertisers are liable for the full cost of their ad.
Publisher reserves the right to refuse advertising if it is not considered suitable for the publication. The publisher will have the final
decision. The advertiser assumes all responsibility for any advertising content printed in the publication and any claims of litigation
arising against that advertiser. The publisher and the Aircraft Owners Group shall not be held liable for any damages if the advertisement is not published. The publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that
conflict with provisions of the current rate card.
All advertising created by Cessna Owner/Pipers magazines is the sole property of the Aircraft Owners Group and may not be used as
advertising or editorial in any other publication. No reproductions may be made under any circumstances without prior approval and
with the written permission of an Aircraft Owners Group representative.
2016 Editorial Calendar
Cessna Owner Magazine
2016
Cover Dates
Ad Reservation
Deadlines
Ad Copy
Deadlines
Magazine
Mail Dates
Featured Cessna
January
10/30/2015
11/6/2015
12/1/2015
N/A (Source Guide)
February
12/3/2015
12/10/2015
1/8/2016
180 Skywagon
March
1/5/2016
1/12/2016
2/4/2016
Cessna 425 Conquest
April
2/2/2016
2/9/2016
3/3/2016
150/152 (Aerobat)
May
3/8/2016
3/15/2016
4/7/2016
T210 Centurion
June
4/5/2016
4/12/2016
5/5/2016
172 Skyhawk
July
5/10/2016
5/17/2016
6/9/2016
177 Cardinal
August
6/7/2016
6/14/2016
7/8/2016
310
September
7/5/2016
7/12/2016
8/4/2016
T182 Skylane
October
8/9/2016
8/16/2016
9/9/2016
188 Ag (variants)
November
9/6/2016
9/13/2016
10/6/2016
207 Skywagon
December
10/4/2016
10/11/2016
11/3/2016
175 Skylark
Ad Copy
Deadlines
11/13/2015
12/15/2015
1/19/2016
2/16/2016
3/22/2016
4/19/2016
5/24/2016
6/21/2016
7/19/2016
8/23/2016
9/20/2016
10/18/2016
Magazine
Mail Dates
12/8/2015
1/15/2016
2/12/2016
3/11/2016
4/15/2016
5/13/2016
6/17/2016
7/15/2016
8/12/2016
9/16/2016
10/14/2016
11/11/2016
Pipers Magazine
2016 Cover
Dates
January
February
March
April
May
June
July
August
September
October
November
December
Ad Reservation
Deadlines
11/6/2015
12/8/2015
1/12/2016
2/9/2016
3/15/2016
4/12/2016
5/17/2016
6/14/2016
7/12/2016
8/16/2016
9/13/2016
10/11/2016
Featured Piper
N/A (Source Guide)
Tomahawk
Archer/Archer LX
Cherokee 140
Seneca II
Arrow (turbo)
Twin Comanche
Warrior
J-2 Cub
Brave 400
Seminole
Mojave
Planned 2016 Editorial Topics
Month
Editorial Topics/Themes (subject to change)
January
The SOURCE GUIDE Edition: Directory of industry retailers/manufacturers and their offerings
February
The EDUCATION Edition: Flight Training Tips & Educational Opportunities
March
The INSIDE Edition: Aircraft Interior Accessories and Makeovers
April
The ENGINE & PROP Edition: Engine & Propeller Mods and Upgrades
May
The OWNER Edition: How to Buy/Sell/Trade/Rent/Insure an Airplane
June
The SAFETY & SURVIVAL Edition: Products and tips for emergency/survival situations
July
The OUTSIDE Edition: Aircraft Exterior Accessories, Makeovers and Mods
August
The TECHNIQUE & TACTICS Edition: Tips and techniques for flying, landing, communicating, etc.
September
The HANGAR Edition: Provide safe haven for your airplane with hangar solutions and accessories
October
The UPKEEP Edition: Annuals, Medicals, Logbooks, Inspections and more
November
The TOOLS & TECH Edition: Avionics, Instruments and Tools
December
The HOLIDAY Edition: Holiday Gift Ideas for the pilot in your life