April Stuller Standard CS4.indd

April 2010
Vibrant Color for
Outgoing Personalities
Case by Case™ —Using Technology to
Revolutionize Your Showcase
New Collections Feature
Large Jewelry, Hammered Looks
CONTENTS
notes from Bob
WE ARE ABOUT TO PLUNGE
into the tradeshow season. Now is the time
to plan your show strategy, and, from past
experience, here are a few tips.:
• The tradeshow experience begins in
your store.
• Visit booths in priority order, so if you
run out of time, you’ve covered the
most essential ones.
• Be sure to take notes to share with the
staff at home to help motivate them
to sell the new things you picked up
• Poll your sales associates about
recent sales activity to determine
subtle movement in style trends and
price-point activity.
• Review your inventory for slow sellers
at the show.
• Have a firm buying plan in mind, and
and try to determine what decision
points you should change going into
this year’s show.
With these tips and tricks, you will be able
to get the very most out of your tradeshow
stick to it. Overbuying can have dire
consequences.
attendance. Best wishes!
• Set appointments with your favorite
suppliers before the show but be sure
to do it with a show floor map. You
will need to plan appointments by
aisle, or you will end up being late or
a no show for the appointment.
BOB COX
CHIEF SALES & MARKETING OFFICER
P.S. Comfortable shoes are preferable.
a peek inside
new dimensions in jewelry color and size
• Family Jewelry is always important to Mother’s Day sales. Help your customer to personalize theirs.
See page 4.
• Brand New. Susanna Collection. Beautiful color, distinctive style, see page 5.
• Swank Mommy. Life Jewelry to signify some of the most precious moments. Appeal to those with a
taste for modern jewelry. See details on page 16.
2 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m
APRIL 2010
CONTENTS
CEO, FOUNDER AND PRESIDENT
Matthew G. Stuller, Sr.
contents
CHIEF OPERATING OFFICER
APRIL 2010
ISSUE #835
Jay Jackson
CHIEF SALES & MARKETING OFFICER
Bob Cox
EXEC. DIRECTOR, MARKETING SERVICES
Kerry Hand
EDITOR IN CHIEF
Miriam Werquin
[email protected]
STAFF CONTRIBUTING WRITERS
Keri Barousse; Lori Carter, Mgr.; Leslie Dumatrait, D&G Asst.
Marketing Mgr.; Ramona Gautreaux, D&G Marketing Dir.;
Randi LeBlanc, PR Specialist
DESIGN
Susan Kiefer; Maria Viator
STULLER STANDARD ONLINE
Trenton Bolfer, Dir.; Kim Thibodeaux, Mgr.,
John Rockweiler, Blake Berard
PHOTOGRAPHY
Maggie Hidalgo; John Rowland; Noelle White; Marie Vest
PRODUCTION
p21 Gold & Silver Treasures
Maureen Benjamin; Lori Bouillion; Shannon Guidry, Dir.;
Matthew Hernandez; Brenda Landry, Mgr.;
Robert Lawson; Stephanie Pellerin; Kisha Thompson
FEATURES
PRODUCT MANAGEMENT CONTRIBUTORS
Kathleen Blanchard, Diamond Fashion;
Xathena Carter, Diamonds; Kelly Courville, Gemstones;
Chookie Diaz, Metal Fashion;
Vanessa Calais Jones, Moissanite Finished Jewelry;
Eleanor Lipps, G.G., Bridal; James Louviere, Symbolic;
Mary Mouton, Mountings; Denise Quebedeaux, Color Fashion;
Sandi Segura, Packaging & Display; Jim Wright, Findings
EDITORIAL ADVISORY BOARD
Danny Clark, Chief Supply Chain Officer
Linus Cortez, Chief Financial Officer
Harold Dupuy, G.G., Chief Merchandising Officer
Carol Skarlat, Chief Technology Officer
Chuck Bowman, VP, Customization
Elizabeth Brehmer, VP, Findings
Michael Clarke, VP, Finished Jewelry
Joe Orlando, VP, Gemstones
Darrell Warren, VP, Tools & Supplies/Metals
Stanley Zale, VP, Diamonds
11
fresh for mom coin pearl jewelry
12
charming details spring pleasures
TRENDS & FASHION
16
breakout bridal part of The Merchandising Solution
17
jewelry on the edge black and blue
21
affordable opulence moissanite
22
brand yourself hot stamped packaging available
23
engraved messages your words for her heart
On Our Cover: Bracelet 67623 & Necklace 67717
stuller.com
Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder.
CONTACT US
[email protected]
www.stuller.com
Stuller Standard Magazine
P.O. Box 87777 • Lafayette, LA 70598-7777
800.877.7777 • 337.262.7785 fax
© 2010, Stuller, Inc. All rights reserved.
your resource 24/7 for everything you need
to run a successful business!
PRICING
IS SUGGESTED RETAIL AT $1,100 GOLD, $1,400 PLATINUM AND
SILVER MARKET, UNLESS OTHERWISE INDICATED.
STONE CODE REFERENCES ARE AVAILABLE AT STULLER.COM
$20
A. 81723 My Tree™ Pendant, shown set with
2-3mm imitation stones, 31mm x 27.5mm,
14kt yellow, $839. Mounting only, $805.
(Shown on CH70, sold separately.)
B. 81974 4-Stone Pendant for Mother, shown
with engraving and set with 4-3mm
imitation stones, 14.75mm x 25.5mm,
14kt white, $509. (Shown on CH125, sold
separately.)
B
C. 82794 3-Stone Pendant for Mother, shown
set with 3-3mm imitation stones, 23.5mm x
16.5mm, 14kt white, $495. Mounting only,
$445.
A
D. 71092 2-Stone Ring for Mother, shown with
engraving and set with 2-3mm imitation
stones, 14kt white, $459.
D
E. 71475 3-Stone Ring for Mother, shown set
with 3-6mmx4mm, Genuine Amethyst B,
Peridot AA, London Blue Topaz AA and
10-1.5mm I1 Diamonds, 5.75 width,
14kt white, $750. Mounting only, $389.
C
E
F
F. 71086 3-Stone Ring for Mother shown set
with 3-3mm imitation stones,14kt white,
$559. Mounting only, $525.
personalized & family jewelry favorites
G. 71302 Stackable Ring for Mother shown
set with 2-3mmx3mm imitation stones,
14kt yellow, $449. Mounting only, $409.
H. 71302 Stackable Ring for Mother shown
set with 1-3mmx3mm imitation stone,
14kt yellow, $409. Mounting only, $375.
J. 71302 Stackable Ring for Mother shown
set with 3-3mmx3mm imitation stones,
14kt yellow, $445. Mounting only, $387.
G
H
J
K
K. 83186 4-Stone Pendant for Mother shown
set with 4-3mm imitation stones, 30mm
x 7mm, 14kt yellow, $245. Mounting only,
$195. (Shown on CH70, sold separately.)
L. 71093 3-Stone Ring for Mother, shown
with engraving and set with 3-3mm
imitation stones, 14kt yellow, $949.
M. BRC240 4-Stone Family Bracelet, shown
with engraving and set with 4-3.5mm
imitation stones, 14kt yellow, $975.
L
M
D
B
A
C
introducing the Susanna Collection
by Stuller
A. 67477 Genuine Peridot & Amethyst Pendant, 14kt
yellow, 61, 43 $215. (Shown on CH123, sold separately.)
Mounting #84596.
B. 67478 Genuine Peridot & Amethyst Earrings, 14kt
yellow, 61, 43 $499 per pair. Mounting #84597.
C. 67480 Multi-Color Gemstone Pendant, 14kt yellow,
61, 43, 57 $515. (Shown on CH617, sold separately.)
Mounting #84594.
D. 67481 Multi-Color Gemstone Earrings, 14kt yellow,
61, 43, 57 $1,109 per pair. Mounting #84595.
E
E. 67559 Multi-Color Gemstone Pendant, 14kt yellow,
43, 77, 61 $455. (Shown on CH123, sold separately.)
Mounting #84629.
F. 67479 Multi-Color Gemstone Ring, 14kt yellow, 73, 48,
43, 61, 73, 83 $675. Mounting #71496.
G. 69250 Multi-Color Gemstone Pendant, 14kt
yellow, 43, 77, 61, 83, 48 $825. (Shown on CH617, sold
separately.) Mounting #84642.
H. 67673 Multi-Color Gemstone Bracelet, 14kt yellow,
48, 43, 73, 83, 61, 57 7” $1,965. Mounting #BRC616.
F
Customize your Susanna designs with exciting gems. Visit
stuller.com for up-to-the-minute selections.
G
H
STULLER NEWS
We Need to Hear from You…
Every customer’s suggestions are integral to our business
Your comments and suggestions are the foundation of how we serve
Many questions, suggestions and complaints have been addressed
you. If we don’t have your input, we won’t know what is most important
and resolved through this process. We’ve also incorporated suggestions
to you in this ever-changing jewelry industry. Whether it is about our
into our catalogs, most notably in the sizes and content of the catalogs
services or our products, we need your feedback.
we create for your store.
Think your comments will go unnoticed or be put into File 13?
We encourage you to take advantage of this comment/feedback
We guarantee you we look at every comment you make, and that is why
system to help us resolve issues you’ve encountered, as well as suggest-
we set up a special Customer Comment Committee (or CCC), as we call
ing products you need in your business and ways that we can help your
it. Your comments are reviewed regularly, and actions are taken based
business grow. Our friendly sales consultants look forward to hearing
upon your observations.
from you!
The Formal System
• Records comments and suggestions from our customers
• Tracks responses from internal departments
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• Provides responses back to customers
Our Dedicated Staff
• CCC committee tracks staff comments and solutions.
• All items are entered into a digital system, and comments are
electronically available.
• Notifications go to appropriate staff for information.
Our Management Team
• Management fully supports the process.
• Executive Team reviews comments/suggestions on an ongoing basis.
JCK Grants
Monies to
JVC for
Industry
Protection
Program
Jewelers Vigilance Committee
Diamond Trade Act, the Tom Lantos JADE Act, the FTC’s Red Flags
(JVC) is launching phase II of the
Rule, the USA PATRIOT Act are regulatory systems that have been
Jade Act of 2008 and continued
applied to the jewelry industry. Customs laws, the FTC Guides for
implementation of the United States
the Jewelry Industry and the National Gold and Silver Stamping
Kimberley Process Scheme, FTC
Act continue to apply to trade practices. JVC will continue to
Red Flags Rule and USA PATRIOT
provide important compliance guidance on these issues for industry
Act, thanks to a grant from the JCK
members.”
Industry Fund.
In 2008, JVC developed the
Industry Protection Program (IPP) to
respond to the growing demand for increased JVC services, products
We want to thank the JCK Industry Fund for its generous grant
and ongoing support of JVC’s programs and initiatives, says Cecilia
Gardner, JVC’s president, CEO and general counsel.
JVC’s IPP replies to jewelry industry questions and to special
and participation in industry representation. The same year, The
issues and emergencies that confront the industry. IPP can help the
JCK Industry Fund awarded JVC a generous grant to launch IPP.
association to respond to government requests for services, expand
IPP has become the catalyst for several important and highly
government relations and address outreach from regulators, consumer
visible projects, including: support for the Kimberley Process,
groups and regulatory activities. JVC’s IPP services are available to
clarification of irradiated gemstone laws, facilitating compliance with
the entire jewelry industry regardless of sector and JVC membership.
the FTC’s Red Flag Rule to prevent and detect identity theft and the
A stronger JVC is good for the entire jewelry community.”
USA PATRIOT Act.
JVC continues to provide the central point of contact with
For more information about JVC’s IPP, contact JVC, 212-9972002. Visit JVC’s Website: www.jvclegal.org for information about
government agencies responsible for implementation of established
JVC products, services, legal compliance seminars and late-breaking
and new regulatory requirements for the industry. The Clean
news affecting the jewelry industry.
6 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m
APRIL 2010
PA RT N E R PA G E
Trade Shows
Barlerin Retires from JVC Board
April 21 – 24
AGS Conclave Chicago
(Members Only)
Honored with Stanley Schechter Award
April 24 – 26
INSTORE
Navy Pier - Chicago
Booths 1400, 1402,
1404, 1406, 1501,
1503, 1505, 1507
The Jewelers Vigilance Committee recently
honored its newly elected board members, JVC
years of distinguished service on JVC’s Board
Chairman Marc A. Green and retiring board
with the Stanley Schechter Award.
members.
New York Congresswoman Caroline B.
Maloney (14th District), told the 130 industry
leaders in attendance about how legislative
efforts to aid economic recovery, consumer
protection against credit card abuse and an
update on a new estate tax bill could impact the
June 4-7
AGTA
Las Vegas, NV
June 4 – June 7
AGTA Las Vegas
June 4 – June 7
JCK Las Vegas
Sands Expo & Conv. Center
Plumb Club Pavilion PC 635
ETS Booths 60007
June 17 – 19
Bench Jewelers Conf. & Expo
Atlanta, Booth TBA
July 20 – July 22
NPA Las Vegas
Booth TBA
July 24-26
RJO
(Members Only)
Kansas City, MO
July 25-28
JA New York-Summer
New York, NY
their businesses. Maloney is also Chair of the
Joint Economic Committee.
August 7-9
SJTA
Atlanta, GA
A PRIL 2010
NEW OFFICERS
Marc A. Green, Chair, Lux Bond & Green
Jeffrey H. Fischer, lst VP, Fischer Diamonds, Inc.
Beryl Raff*, 2nd VP, Helzberg Diamonds
Steven P. Kaiser, Treasurer, Kaiser Time, Inc.
Joel Schechter, Corporate Secretary, Honora
Industries Inc.
PRESIDENT & CEO
Cecilia L. Gardner, Esq., General Counsel
JA Supports Sales Tax Fairness Legislation
Jewelers of America (JA) is asking Congress
downturns. Today, they need your help more
pass legislation to close an Internet sales tax
than ever,” Runci wrote in his letter to Enzi and
loophole that has hurt traditional jewelry busi-
Delahunt. “Some have been in business for more
nesses.
than a century, providing a foundation for their
JA is asking you to contact your Congressional
communities and jobs and services that cannot
representatives. President and CEO Matthew A.
be replaced. Today, they struggle to stay afloat in
Runci sent his own letters to Senator Michael B.
a climate where consumers still value their exper-
Enzi (R-WY) and Representative William Dela-
tise, yet in order to avoid the extra costs of sales
hunt (D-MA), who sponsored sales tax fairness
tax, they turn to online sellers when it comes
bills in the 110th Congress.
time to make a purchase.”
“Jewelers of America members spoke out,
Internet and remote sellers have had this tax
sharing their stories with legislators all across the
advantage over brick-and-mortar businesses since
country,” wrote Runci.
1992, when the Supreme Court made a ruling
The campaign directs members and non-mem-
that barred states from requiring that remote
bers to JA’s recently launched Legislative Action
sellers collect sales taxes. The decision was based
Center (http://www.capwiz.com/jewelers/home/),
on the complexity of collecting taxes for so many
located in the “Legislation & Regulation” section
different jurisdictions.
of JA’s redesigned website, www.jewelers.org.
You can directly email your legislators and
However, the Streamlined Sales and Use Tax
Agreement (SSUTA) – adopted by 23 states –
combine your personal message with suggested
has simplified the process, bringing about chang-
JA talking points. The system automatically
es that enable remote sellers to use streamlined
identifies your Congressional representatives
electronic systems to collect various taxes.
when you fill in the form or your zipcode.
So far, more than 140 of you have taken ac-
August 4-6
CMN
Valley Forge, PA
Michael C. Barlerin was honored for his 16
tion. Many have shared the history and longevity
Jewelers of America has been a longtime
supporter of efforts to enact sales tax fairness
legislation.
of your stores, along with the difficulty you’ve
JA urges you to send your own personalized
had in continuing to operate at a competitive
messages to Congress by visiting the sales tax
disadvantage to online players, especially in a
fairness action alert page at the Legislative Ac-
tough selling environment.
tion Center (http://www.capwiz.com/jewelers/
“Many of our members are family busi-
issues/alert/?alertid=14300331).
nesses that have weathered past recessions and
www. s tul l er. com
_ THE STULLER STANDARD _ 7
BUSINESS SOLUTIONS
your case by case™ solution
From Window Display Configurations to a Complete Showcase Revamp
a
s the business of jewelry changes, so does the way
Being the first to offer digital customization for display layouts,
you display your inventory. Let us show you how
seamlessly your jewelry store can transition with
we are certain you will find exactly what you’re looking for in
the perfect showcase with help from our Case by Case custom-
Case by Case.
ization program.
Our new Case by Case custom display design technology brings
Start with one of our preconfigured showcases or build your
the ultimate in showcase flexibility. Designed to allow retailers
to envision how colored displays will look in their showcases,
own. To view all of our preconfigured showcases, visit us at
www.stuller.com.
Case by Case makes display dreams reality. A working render
mode allows you to see displays in the colors you select, while
a running tally provides pricing, style, number and capacity of
For information on how to brand your store with personalized
showcase presentations, email [email protected].
the displays selected.
The custom display program offers:
• 3 design styles – Cologne, Contour and Designer
• Preconfigured showcase layouts in ring and mixed jewelry
• More than 200 display components to customize
• 3 price levels for every showcase selection and/or
individual component
• More than 50 color choices
• 6-week production time with final order approval
For a $600 minimum order you can:
• Dress up your showcase for the holidays
• Spice up your showcases for each season
• Compete with the bigger chain jewelry stores
by offering color in your showcase!
MYTH: Beautiful, customized color displays
can take months to receive, and they are very
expensive.
TRUTH: You can have them in your showcase in
as little as six weeks, starting at $600 — and you
can see what they look like in your showcase
BEFORE you spend a dime!
CONTOUR
gives a continuous wave shape to your showcase. Edgy, sleek and thin, this series gives your showcase a
harmonious, flowing look.
8 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m
APRIL 2010
BUSINESS SOLUTIONS
COLOGNE
DESIGNER
displays showcase pieces at varying
heights. Want to emphasize a new finished jewelry
collection? Place it on the top level and follow it
allows your jewelry to tell the story. Set the stage for
each gemstone in your store to shine by giving them their own unique
display platform.
down with complementing pieces.
LAURIE LANGDONGERBER WITH ELISA ILANA JEWELRY IN
OMAHA, NEBRASK A HAS HIGH PRAISE FOR THE NEW C ASE BY C ASE
PROGRAM.
“We are a non-traditional, higher-end jewelry gallery, and I was looking for displays
that would reflect the image of my store. I found exactly what I needed in case by case.
I was able to customize based on each designer’s best assets: by color, size and shape.
My cases look fabulous and so does my jewelry!”
L EARN MORE ABOUT C ASE B Y C ASE AT
WWW. STULLER. COM / CASEBYCASE . YOU
CAN SELECT FROM THE TABS TO SEE
CHOICES SUCH AS :
•
COLOGNE , CONTOUR AND DESIGNER
SERIES DISPLAYS
•
FABRICS
&
COLORS
O UR S HOWCASE D ESIGN C OORDINATORS
ARE READY TO HELP YOU CREATE THE
PER FECT DISPLAY ( S ) FOR YOUR STORE .
C ALL 800.877.7777 AND SPEAK WITH
S ANDI , EXT . 211 OR TRISSY, EXT . 3778.
YOU CAN ALSO REACH US BY EMAIL AT
CASEBYCASE @ STULLER. COM .
A PRIL 2010
www. s tul l er. com
_ THE STULLER STANDARD _ 9
Order Scheduling at stuller.com
Stuller.com – No paper. No phone. No problem.
Let stuller.com be your / one-stop shop for all jewelry and
jewelry-related needs for Mother’s Day and other Spring gift occasions. With
our online services, we’re sure you’ll receive exactly what you need every time.
Stay on track with our
automatic order-scheduling
feature. This feature
automatically submits your
order before your cutoff time.
When you add the first item to
your cart, go to Checkout and
select Schedule Order.
You can continue to add items
to your cart throughout the
day, without having to watch
the clock. One less thing to
worry about!
Whether you need high-quality tools to finish that last minute repair, or
that perfect diamond or gemstone, this feature gives you peace of mind by
eliminating worry about submitting your order on time. Visit stuller.com and
get started today!
A. 83167 Mother & Child® Large
Pendant, 20.5mm x 13.5mm,
14kt white, $429.
B. R41700 My Mother, Forever My
Friend™ Necklace, 30.75mm x
14.75mm, sterling silver, 18" $65.
C. 84522 Gold Heart Locket, 17.5mm x
18.75mm, 14kt yellow, $215.
B
D
A
E
D. R45070 Tender Touch™ Pendant,
19.25mm x 21.25mm, 14kt tri-color,
110 $825.
E. 67533 Diamond Heart Necklace,
¼ ct tw, 14kt white, 33 18" $645.
C
fresh gift selections for Mother’s Day
G
H
F
J
F. 66365 Freshwater Cultured White Coin
Pearl Station Bracelet, 12mm-13mm,
7½" sterling silver, 172, $25.
G. 67354 Freshwater Cultured White Coin
Pearl Ring, 13mm-14mm, sterling silver,
172 Size 6, $35.
H. 66364 Freshwater Cultured White Coin
Pearl Earrings, 12mm-13mm, sterling
silver, 172 $15 per pair.
J. 67232 Charm Bracelet, 14kt yellow/
sterling silver, 7"$965.
K. 65-1041 Bubinga Jewelry Chest with
Elm Burl Inlay, MSRP $380.
K
To order, call 800.877.7777 or visit stuller.com.
FA S H I O N
Colors of 2010
Vivid Hues Dispel Winter Blues
AQUARELLA®
67142
SOUTH
SEA CULTURED CIRCLÉ PEARL
AND MULTICOLOR GEMSTONE
NECKLACE, 10MM-12MM, 14KT
YELLOW, 113, 49, 56, 44 $7,014.
67228 GENUINE
AQUAMARINE RING,
14MM X 14MM, 18KT
WHITE, 206 $2,380.
67453 DIAMOND RING,
11/4 CT TW, 14KT
WHITE, 110 $3,035.
14 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m
“What
color is
popular?”
is a question frequently
asked by retailers and
consumers. When it comes
to trends, it isn’t about the
popularity of a particular
hue, but rather it is about
the ebb and flow of groups
of colors and the manner
in which manufacturers
and designers apply those
hues to the goods they
create. Driven by forces
such as the economy,
politics, technology and
the environment, trends
in color are a reflection of
the consumer mindset. As
the economy continues to
rise and fall, those with an
eye toward fashion look for
stability. The colors of 2010
are less seasonal than in
years past. With this in mind,
the color trends we discuss
in this and following issues
will concentrate more on
their appeal to shoppers
than on seasonality. In 2010,
nature continues to play
a key role in influencing
consumer desires. In the
coming year, nature and
technology align, resulting in
“eco-thought.” Eco-thought
is a step beyond ecoconsciousness, as shoppers
adopt earth-friendly behavior
as the norm as opposed to a
behavior to which to aspire.
Super heroes, a force that
started to form last year, are
rising to the forefront in 2010.
This super hero influence is
especially strong with younger
shoppers, who, according
to The Color Association of
the United States, “perceive
themselves as the future of
change.” The color palettes of
2010 embrace both the light
and dark side of the hero.
Culture also plays an important
role in the coming year.
Architectural details and fabrics
of faraway lands continue to
intrigue shoppers.
Bright Hues
Our second color palette for
2010 features spirited brights
that inspire thoughts of South
American tango dancers and
1940’s silver screen sirens.
Bold designs are natural
complements to vivacious
colors, attracting outgoing
personalities who want jewelry
that is a reflection of their
personal style. Retro designs
also work well with this palette,
as their confident lines combine
perfectly with bright hues. As
consumers stick with the basics
when it comes to fashion,
brightly colored jewelry helps
to create a visual change in a
person’s wardrobe. Dressing up
an outfit with gems and pearls
Visit us at stuller.com for expanded selections and up-to-date pricing.
APRIL 2010
SPOTLIGHT
JOKER
FA S H I O N
84595 MULTICOLOR FASHION EARRING, SHOWN SET WITH AN
8MM AA GENUINE AMETHYST, A 6MM AA BLUE ZIRCON AND
A 4MM AA GENUINE ARIZONA PERIDOT, 44MM X 12.5MM,
2.78DWT7*, 14KT WHITE. MOUNTING ONLY $495. AVAILABLE
THROUGH STULLER STUDIO $1,735.
66967 GENUINE CHECKERBOARD AMETHYST AND DIAMOND
NECKLACE, .04 CT TW, 14KT WHITE, 18”, 43, 110 $565.
WONDER
BERMUDA BLUE
RED RED
Recommended resources:
•Leatrice Eiseman’s
color blog: www.
eisemancolorblog.com/
•Style.com – www.style.com
A VIVID PALETTE OF GEMS, PERFECT FOR DYNAMIC STYLES.
SHOWN RIGHT: LEMON QUARTZ, AMETHYST, PERIDOT, BLUE
TOPAZ AND PINK TOURMALINE. VISIT STULLER.COM TO SHOP FOR
GEMSTONES BY COLOR.
A PRIL 2010
Visit us at stuller.com for expanded selections and up-to-date pricing.
GINGER
84594 MULTICOLOR FASHION PENDANT SHOWN SET WITH
A 9MM AA GENUINE AMETHYST, A 6MM AA GENUINE BLUE
ZIRCON AND A 4MM AA GENUINE ARIZONA PERIDOT, 52.5MM
X 12.5MM, 3.21DWT7*, 14KT WHITE MOUNTING ONLY $570.
AVAILABLE THROUGH STULLER STUDIO $995. (SHOWN ON
CH617, SOLD SEPARATELY.)
NOIR
Helpful Hints
• Use the Showcase feature
of stuller.com to display
gems and gemstone
fashion jewelry with your
mark-up in your store.
• As more customers look
to “recycle” their gold,
you can profit by resetting
their center gem in a new
mounting design. You can
also take their jewelry in
on trade for a completely
new style. With Stuller
Studio, you can create
a customized piece of
jewelry by selecting a gem,
a mounting and letting us
do the work for you.
• According to Leatrice
Eiseman’s book, More Alive
with Color, those shoppers
whose skin tone is red
with both warm and cool
tones look great in bright
colors. This includes light
Things You Can Do Today
• Create a feature case in
your store that highlights
the excitement of brightly
colored gems. Combine
color and pearls, engaging
the interest of your
shoppers.
• Add a trend section to your
website, updating your
customers on the latest
fashions.
• Inspire your staff to be
color experts, doing so
will enhance the shopping
experience for your
customers.
MIGHTY
to medium-toned olive
skin, very light brown or
ivory, or beige skin with a
mixture of rose and peach
undertones.
for example, extends the life
of staple attire. Enhancing
casual fashions by adding
a rainbow of candy colored
gems truly transforms basic
clothing. Suggest gems
like Mexican Fire Opal, Red
or Pink Spinel, Amethyst,
Tsavorite Garnet, Tanzanite
or Peridot. New sizes of
Pink Passion Topaz are now
available, giving you an
affordable pink gem.
GERANIUM
FAIRWAY
67241 GENUINE CITRINE
AND DIAMOND EARRINGS,
12MM X 8MM, .06 CT TW,
14KT YELLOW, 48, 33 $595.
www. s tul l er. com
_ THE STULLER STANDARD _ 15
W H AT ’ S N E W
Have Some Fun. Show Your Love.
We are thrilled to give you a sneak peak of our newest
line of customizable jewelry, Swank Mommy®, just in time
for Mother’s Day. Definitely hip, with a hint of understated
elegance. All discs, loops, and tags come in sterling silver or
14kt gold. Add birthstones and birth dates to these unique
pieces to make them even more personal. Swank Mommy
makes it fun and stylish to celebrate the ones you love.
84665
Get the distinctive look of Swank Mommy™ in your store
now by calling 800.877.7777 or by going to www.stuller.com/
swankmommy.
84665 Swank Mommy™ Engraveable Disc, 14.25mm, set with 2.0 mm imitation birthstone, sterling silver, $78, and also shown in 14K yellow gold, $294.
(Shown on CH123, sold separately.)
84687
84687 Swank Mommy™ Engravable Mini Dog Tag, set with 2.0 mm imitation birthstone, sterling silver, $80, and also shown in 14K yellow gold, $350.
(Shown on CH123, sold separately.)
What’s New • What’s Hot
Styles from Our New
Merchandising Solution
67573
67583
Our latest engagement styling
diamonds. These are part of
includes modern styling with
our grouping of cathedral style
a classic underline. These are
engagement rings. The remainder
exclusively Stuller products and
of the grouping includes three
have the superior craftsmanship
stone and pavé sets. Each of
and quality you have come to
these styles are available in The
expect from our manufactured
Merchandising Solution, which
styles. Each style features
you can see at www.stuller.com/
exceptionally matched shoulder
themerchandisingsolution.
67573 Diamond Semi-Mount Engagement Ring, .08 ct tw,14kt white, 30 $435. (Shown
67576
67575
16 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m
with 5.3mm round center, sold separately.) 67573 Matching Diamond Band,.08 ct
tw,14kt white,30 $425. Mounting #10635. • 67583 Diamond Semi-Mount Engagement
Ring, 3/8 ct tw,14kt white,109 $939. (Shown with 5.5mm princess center, sold separately.) Mounting #121566. • 67576 Diamond Semi-Mount Engagement Ring,1/2 ct
tw,14kt white,109, $1,779. (Shown with 6.5mm round center, sold separately.) Mounting #120980. • 67575 Diamond Semi-Mount Engagement Ring & Band,1/2 ct tw,14kt
white,109 $1.578. (Shown with 1/2 ct round center, sold separately.) Mounting #121204.
APRIL 2010
W H AT ’ S H O T
Stainless Steel
Jewelry Rugged,
Untamed
It’s easy to adopt today’s edgy new
styles. Built with technical precision
and strong styling, these radically
distinctive styles are embedded with
diamonds to give your customers a
R42230
bold, incredible look at affordable
pricing. You can see the full collection
R42238
at www.stuller.com/blackandblue.
R41994 Cross Bracelet, stainless steel, 71/2”
adjustable, $419.
CH926 Wire Curb Chain, stainless steel, 36”,
$115.
R42238 Ion-Plated Diamond Cross NeckR41994
lace, 29.71mm x 19.7mm, stainless steel,18”,
CH926
33, $155.
R42230 Diamond Cross Pendant with Chain,
50.02mm x 30.05mm, stainless steel, 33, 30”
$429.
What’s New • What’s Hot
Springtime for Faith & Renewal
It is the time of Easter and First Communions. Confirmations
and Graduations. Faith and Family and new beginnings. We
are in the second selling season, when religious medals help
people of faith to celebrate their deepest convictions and
feel protected and loved.
You can make these medals even more personal by having
them engraved with your customers’ special messages.
R5060
These great religious products at stuller.com. Or,
you can find them all in the Religious and Family
Jewelry catalog, Vol 62. If you need a copy, just
R5060 St. Michael Pendant with Chain,
27mm x 21mm,sterling silver, 24” $105.
R5023
R5020 Miraculous Medal, 18mm x 14mm,
14kt yellow, $269.
R5020
ask your friendly sales consultant for one.
R5023 St. Christopher Pendant with Chain,
23.75mm x 16.25mm, sterling silver, 24” $85.
A PRIL 2010
www. s tul l er. com
_ THE STULLER STANDARD _ 17
ABOUT GEMSTONES
diamond &
gemstone
solutions
y
Are You a Hero?
ou’ve experienced this scene time and
again… a faithful customer walks through
your door with a missing diamond from
orange: tango into summer
Summer colors splash onto the scene with amazing energy. The vivacious nature
of Orange is the perfect hue to promote in April. We make it easy by offering
a 15% savings* on AA-quality Mexican Fire Opal. You can also suggest other
orange options like those below to customers who are looking to add color to
their wardrobe.
Mexican Fire Opal - These are not your grandmother’s opals. Bursting with
life and vitality, Mexican Fire Opal is a riot of dazzling color. One of the
most vibrant gems of our time, Mexican Fire Opal brings a life to jewelry that
demands attention. Its blazing orange color, one of the boldest of nature’s hues,
communicates security and success as well as health and vitality.
her grandmother’s ring. Or a new customer
wants you to design a pendant for his wife.
You need to be the hero, the one who saves
the heirloom piece or the one who makes an anniversary a
memory of a lifetime.
Carnelian - Deep. Intense. Richly colored, in red to brown tones showing
abundant orange. Carnelian boasts a warmth and energy that complements
virtually any skin complexion. This vibrancy is largely responsible for Carnelian’s
reputed ability to help its wearer think clearly, balancing the creative and the
logical sides of the mind.
However, in today’s economic climate, you can’t stock
everything. What makes sense for your business – to stock a
little of everything or to order only what you need when it’s
needed? That’s what we are here for. To provide you exactly
what you need to run your business. We go to great lengths
to do it right, so you can be the hero.
Check out our inventory of melee diamonds in rounds,
princess and fancy shapes. Buy one, buy 100 – single
diamonds or parcels. Our vast inventory of loose gems
is available to order individually upon demand or in
quantities with price discounts. Visit stuller.com today!
Spessartite Garnet - A cheery, orange-hued Garnet, Spessartite was first
discovered in the German Spessart Mountains. Unfortunately, so little was found
that the rare gem was largely reserved for collectors. This remained so for many
years, until another source was discovered along the Kunene River between
Angola and Namibia. A later find in Nigeria brought a small supply to market.
Supplies of gem-quality Spessartite, however, remain limited.
Precious Topaz - Topaz was revered by the Egyptians and Romans, who
associated it with the setting sun. It was also one of the gemstones that were
reported to form the foundation of the twelve gates to the Holy City of the
New Jerusalem. In modern times, rich stores of Precious Topaz were discovered
in Russia; placed in the jewels of Russian Czarinas’s, the gem earned the name
of “Imperial Topaz.” Today, Imperial Topaz refers to Topaz that displays a peachy
pink hue – these gems are prized for their rarity and exquisite beauty.
Making Dreams Happen!
As an independent jeweler, Charlie Neugebauer, owner
of The Gilded Artisan in Colorado Springs, CO understands
*Offer valid on all in-stock inventory of AA quality Mexican Fire Opal, from April
1-30. Discount does not apply to Black Box Gemstones®, backorders or special orders.
the importance of being a hero to his customers. When it
comes to choosing a vendor who can help him succeed, he
picks Stuller.
“As a small independent jeweler, Stuller helps me
compete with the larger chain stores by providing benefits
like the trade-up program and free loss protection for
Red Box Diamonds®. The grading reports, especially the
GemEx certificates, really help me stand apart.”
“When it comes to small goods, I know I can count on
Stuller’s consistent quality and next-day delivery. And for
custom work, Stuller always gets me what I need quickly so
my customers are satisfied.”
Charlie, you represent all the jewelers who make dreams
come true every day. Thank you for all you do and for
allowing us to be a part of your success.
A PRIL 2010
behind the scenes
A Graduate Gemologist, Belinda is
a 17-year Stuller veteran who has
spent the past 7 years as a member of
the gemstone QA team. Specializing
in inspecting Emeralds, Belinda also
color grades Black Box Gemstone®
inventory. The GemEwizard™ color
communication system makes her life
a little easier, even so – “Interesting
and challenging” are words she uses
to describe her job. Her contribution to your success makes her an essential
link in the path from the mine to your customer.
Visit us at stuller.com for expanded selections and up-to-date pricing.
www. s tul l er. com
_ THE STULLER STANDARD _ 19
Artistically crafted sterling
and gold ensembles at
affordable prices. See more
of the collection online
at stuller.com.
A
D
B
C
hammered gold | sterling silver treasures
A
E
F
A. 84591 Circle Pendant Necklace,
18kt yellow/sterling silver, 18" $585.
B. 50866 Fleur-de-Lis Ring, 14kt yellow/
sterling silver, size 7½, $375.
C. 50852 Fashion Ring, 18kt yellow/sterling
silver, size 7, $601.
D. 84528 Circle Pendant Necklace,
18kt yellow/sterling silver, 18" $259.
E. 50848 Fashion Ring, 18kt yellow/sterling
silver, size 7, $410.
F. BRC547 Bracelet with Toggle, 18kt yellow/
sterling silver, 8" $633.
G. BRC418 Link Bracelet with Toggle, 15mm
width, 18kt yellow/sterling silver, 7½" $359.
H
G
To order, call 800.877.7777 or visit stuller.com
H. 50853 Fashion Ring, 18kt yellow/sterling
silver, size 7, $154.
D
F
A
C
E
B
A. 66928 Created Moissanite & Diamond
Earrings, 1 ct tw, ½ ct tw, 14kt white,
1, 110 $2,565 per pair. (Also available
semi-mount.)
C. 66988 Created Moissanite & Diamond
Earrings, 1⁄5 ct tw, 14kt white, 110
$1,175 per pair. (Also available
semi-mount.)
B. 67000 Created Moissanite & Diamond
Necklace, 1⁄3 c tw, 1⁄10 ct tw, 14kt white, 1,
110 $1,875. (Also available semi-mount.)
D. 66867 Created Moissanite & Diamond
Necklace, 5.5mm, 1⁄10 ct tw, 14kt white, 1, 110
18” $825. (Also available semi-mount.)
E. 66919 Created Moissanite & Diamond Ring,
6mm, ¾ ct tw, 14kt white, 1, 110 $3,299. (Also
available semi-mount.)
F. 66927 Created Moissanite & Diamond
Earrings, 2¼ ct tw, ½ ct tw, 14kt white,
1, 110 $2,825 per pair. (Also available
semi-mount.)
opulent... affordable... Moissanite
G
K
J
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G. 66932 Created Moissanite & Diamond Earrings, 7⁄8 ct tw, 14kt white,
110 $3,095 per pair. (Also available semi-mount.)
H. 66906 Created Moissanite & Diamond Ring, 10mm x 8mm, ¼ ct tw,
14kt white, 1, 110 $4,519. (Also available semi-mount.)
J. 66913 Created Moissanite & Diamond Ring, ¼ ct tw, 14kt white, 110
$1,155. (Semi-mount only.)
K. 66840 Created Moissanite & Diamond Earrings, 7mm x 5mm, ½ ct tw,
14kt white, 1, 110 $2,589 per pair. (Also available semi-mount.)
L. 23578M Created Moissanite 3-Prong Round Earrings, 1¼ ct tw,
5.5mm, 14kt white, 110 $725 per pair.
M. 63209 Created Moissanite Line Bracelet, 4½ ct tw, 14kt white, 110
$3,465.
To order, call 800.877.7777 or visit stuller.com.
L
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Brand Your Image —
save on packaging
Use our Hot Stamp Program
in April and receive 10% off
your total Stuller customized
packaging order.
Choose from elegant wood
packaging to paper boxes, cloth
jewelry rolls and pouches; then
add your logo for branding
identity.
Give our Hot Stamping consultant a
call at 800.877.7777 ext. 96144, to find
out how quick and easy it is to enhance
your brand.
Visit stuller.com to see more of our
packaging lines.
klean karats™
jewelry revitalizing kit
This new kit from klean karats contains 6 oz. each of specially
formulated cleaners for fine karat gold, silver and platinum; for all types of
delicate and porous gemstones; and for removing tarnish from fine silver jewelry.
The kit also contains a klean karats chamois (17-0780).
17-0784 klean karats™ revitalizing kit. $9.95. (All cleaners and cloths also sold separately.)
17-0780 klean karats™ chamois only, $1.65. (You can personalize klean karats chamois with your logo. See details at stuller.com.)
™
Ultimate Personalization
Now, not only
can your customers personalize
their wedding bands, the engraved
message can be in their own handwriting.
Stuller Studio Custom Engraving and Personalization is
available on all wedding bands and on an assortment of bridal,
fashion and symbolic product. A number of fonts are available
for engraved messages, or customers can choose to preserve their
sentiments in their own handwriting.
Our new countertop display card comes with easy, step-by-step
instructions for creating a handwritten message, as well as a pad
of printed templates for recording and transmitting the message
to be engraved
KIT:102:T Countertop 8½" x 7" Engraving Instruction Kit with one
50-page pad, $5.
KIT:103:T Replacement pad, $2.
We Have New
Earth-Friendly
Solutions for
Your Business!
What will you leave behind?
Because 95% of plastic bags end up in a
landfill, Minigrip has developed "earth-friendly"
solutions to traditional plastic storage bags.
Premium Redline™ bags are 100% recyclable.
Premium GreenLine™ bags are completely
biodegradable (ASTM D5511).
Biodegradable Green Line™
While biodegradability conditions will vary from one
landfill to another, estimates indicate these bags will
biodegrade approximately 100 times faster than current
life estimates for standard plastic bags in landfills.
GreenLine™, Minigrip’s newest technology, contains an
innovative bio-resin additive found to be biodegradable
(ASTM D5511) in spite of harsh landfill conditions, thus
drastically reducing the plastic’s landfill life.
Recyclable Red Line™
RedLine bags feature a premium zipper you can snap
open quickly and easily with just one hand. Reinforced
side seals ensure your bag doesn’t split when opened.
Bags are marked with the universal recycling symbol,
so your customers will know you are environmentally
conscious. Redlines are 100% recyclable.
Visit stuller.com for complete size offering or
call 800.877.7777 today and purchase the best
value in the industry.