April Stuller Standard CS4.indd
Transcription
April Stuller Standard CS4.indd
April 2010 Vibrant Color for Outgoing Personalities Case by Case™ —Using Technology to Revolutionize Your Showcase New Collections Feature Large Jewelry, Hammered Looks CONTENTS notes from Bob WE ARE ABOUT TO PLUNGE into the tradeshow season. Now is the time to plan your show strategy, and, from past experience, here are a few tips.: • The tradeshow experience begins in your store. • Visit booths in priority order, so if you run out of time, you’ve covered the most essential ones. • Be sure to take notes to share with the staff at home to help motivate them to sell the new things you picked up • Poll your sales associates about recent sales activity to determine subtle movement in style trends and price-point activity. • Review your inventory for slow sellers at the show. • Have a firm buying plan in mind, and and try to determine what decision points you should change going into this year’s show. With these tips and tricks, you will be able to get the very most out of your tradeshow stick to it. Overbuying can have dire consequences. attendance. Best wishes! • Set appointments with your favorite suppliers before the show but be sure to do it with a show floor map. You will need to plan appointments by aisle, or you will end up being late or a no show for the appointment. BOB COX CHIEF SALES & MARKETING OFFICER P.S. Comfortable shoes are preferable. a peek inside new dimensions in jewelry color and size • Family Jewelry is always important to Mother’s Day sales. Help your customer to personalize theirs. See page 4. • Brand New. Susanna Collection. Beautiful color, distinctive style, see page 5. • Swank Mommy. Life Jewelry to signify some of the most precious moments. Appeal to those with a taste for modern jewelry. See details on page 16. 2 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m APRIL 2010 CONTENTS CEO, FOUNDER AND PRESIDENT Matthew G. Stuller, Sr. contents CHIEF OPERATING OFFICER APRIL 2010 ISSUE #835 Jay Jackson CHIEF SALES & MARKETING OFFICER Bob Cox EXEC. DIRECTOR, MARKETING SERVICES Kerry Hand EDITOR IN CHIEF Miriam Werquin [email protected] STAFF CONTRIBUTING WRITERS Keri Barousse; Lori Carter, Mgr.; Leslie Dumatrait, D&G Asst. Marketing Mgr.; Ramona Gautreaux, D&G Marketing Dir.; Randi LeBlanc, PR Specialist DESIGN Susan Kiefer; Maria Viator STULLER STANDARD ONLINE Trenton Bolfer, Dir.; Kim Thibodeaux, Mgr., John Rockweiler, Blake Berard PHOTOGRAPHY Maggie Hidalgo; John Rowland; Noelle White; Marie Vest PRODUCTION p21 Gold & Silver Treasures Maureen Benjamin; Lori Bouillion; Shannon Guidry, Dir.; Matthew Hernandez; Brenda Landry, Mgr.; Robert Lawson; Stephanie Pellerin; Kisha Thompson FEATURES PRODUCT MANAGEMENT CONTRIBUTORS Kathleen Blanchard, Diamond Fashion; Xathena Carter, Diamonds; Kelly Courville, Gemstones; Chookie Diaz, Metal Fashion; Vanessa Calais Jones, Moissanite Finished Jewelry; Eleanor Lipps, G.G., Bridal; James Louviere, Symbolic; Mary Mouton, Mountings; Denise Quebedeaux, Color Fashion; Sandi Segura, Packaging & Display; Jim Wright, Findings EDITORIAL ADVISORY BOARD Danny Clark, Chief Supply Chain Officer Linus Cortez, Chief Financial Officer Harold Dupuy, G.G., Chief Merchandising Officer Carol Skarlat, Chief Technology Officer Chuck Bowman, VP, Customization Elizabeth Brehmer, VP, Findings Michael Clarke, VP, Finished Jewelry Joe Orlando, VP, Gemstones Darrell Warren, VP, Tools & Supplies/Metals Stanley Zale, VP, Diamonds 11 fresh for mom coin pearl jewelry 12 charming details spring pleasures TRENDS & FASHION 16 breakout bridal part of The Merchandising Solution 17 jewelry on the edge black and blue 21 affordable opulence moissanite 22 brand yourself hot stamped packaging available 23 engraved messages your words for her heart On Our Cover: Bracelet 67623 & Necklace 67717 stuller.com Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder. CONTACT US [email protected] www.stuller.com Stuller Standard Magazine P.O. Box 87777 • Lafayette, LA 70598-7777 800.877.7777 • 337.262.7785 fax © 2010, Stuller, Inc. All rights reserved. your resource 24/7 for everything you need to run a successful business! PRICING IS SUGGESTED RETAIL AT $1,100 GOLD, $1,400 PLATINUM AND SILVER MARKET, UNLESS OTHERWISE INDICATED. STONE CODE REFERENCES ARE AVAILABLE AT STULLER.COM $20 A. 81723 My Tree™ Pendant, shown set with 2-3mm imitation stones, 31mm x 27.5mm, 14kt yellow, $839. Mounting only, $805. (Shown on CH70, sold separately.) B. 81974 4-Stone Pendant for Mother, shown with engraving and set with 4-3mm imitation stones, 14.75mm x 25.5mm, 14kt white, $509. (Shown on CH125, sold separately.) B C. 82794 3-Stone Pendant for Mother, shown set with 3-3mm imitation stones, 23.5mm x 16.5mm, 14kt white, $495. Mounting only, $445. A D. 71092 2-Stone Ring for Mother, shown with engraving and set with 2-3mm imitation stones, 14kt white, $459. D E. 71475 3-Stone Ring for Mother, shown set with 3-6mmx4mm, Genuine Amethyst B, Peridot AA, London Blue Topaz AA and 10-1.5mm I1 Diamonds, 5.75 width, 14kt white, $750. Mounting only, $389. C E F F. 71086 3-Stone Ring for Mother shown set with 3-3mm imitation stones,14kt white, $559. Mounting only, $525. personalized & family jewelry favorites G. 71302 Stackable Ring for Mother shown set with 2-3mmx3mm imitation stones, 14kt yellow, $449. Mounting only, $409. H. 71302 Stackable Ring for Mother shown set with 1-3mmx3mm imitation stone, 14kt yellow, $409. Mounting only, $375. J. 71302 Stackable Ring for Mother shown set with 3-3mmx3mm imitation stones, 14kt yellow, $445. Mounting only, $387. G H J K K. 83186 4-Stone Pendant for Mother shown set with 4-3mm imitation stones, 30mm x 7mm, 14kt yellow, $245. Mounting only, $195. (Shown on CH70, sold separately.) L. 71093 3-Stone Ring for Mother, shown with engraving and set with 3-3mm imitation stones, 14kt yellow, $949. M. BRC240 4-Stone Family Bracelet, shown with engraving and set with 4-3.5mm imitation stones, 14kt yellow, $975. L M D B A C introducing the Susanna Collection by Stuller A. 67477 Genuine Peridot & Amethyst Pendant, 14kt yellow, 61, 43 $215. (Shown on CH123, sold separately.) Mounting #84596. B. 67478 Genuine Peridot & Amethyst Earrings, 14kt yellow, 61, 43 $499 per pair. Mounting #84597. C. 67480 Multi-Color Gemstone Pendant, 14kt yellow, 61, 43, 57 $515. (Shown on CH617, sold separately.) Mounting #84594. D. 67481 Multi-Color Gemstone Earrings, 14kt yellow, 61, 43, 57 $1,109 per pair. Mounting #84595. E E. 67559 Multi-Color Gemstone Pendant, 14kt yellow, 43, 77, 61 $455. (Shown on CH123, sold separately.) Mounting #84629. F. 67479 Multi-Color Gemstone Ring, 14kt yellow, 73, 48, 43, 61, 73, 83 $675. Mounting #71496. G. 69250 Multi-Color Gemstone Pendant, 14kt yellow, 43, 77, 61, 83, 48 $825. (Shown on CH617, sold separately.) Mounting #84642. H. 67673 Multi-Color Gemstone Bracelet, 14kt yellow, 48, 43, 73, 83, 61, 57 7” $1,965. Mounting #BRC616. F Customize your Susanna designs with exciting gems. Visit stuller.com for up-to-the-minute selections. G H STULLER NEWS We Need to Hear from You… Every customer’s suggestions are integral to our business Your comments and suggestions are the foundation of how we serve Many questions, suggestions and complaints have been addressed you. If we don’t have your input, we won’t know what is most important and resolved through this process. We’ve also incorporated suggestions to you in this ever-changing jewelry industry. Whether it is about our into our catalogs, most notably in the sizes and content of the catalogs services or our products, we need your feedback. we create for your store. Think your comments will go unnoticed or be put into File 13? We encourage you to take advantage of this comment/feedback We guarantee you we look at every comment you make, and that is why system to help us resolve issues you’ve encountered, as well as suggest- we set up a special Customer Comment Committee (or CCC), as we call ing products you need in your business and ways that we can help your it. Your comments are reviewed regularly, and actions are taken based business grow. Our friendly sales consultants look forward to hearing upon your observations. from you! The Formal System • Records comments and suggestions from our customers • Tracks responses from internal departments 2) ( 1 3/ ,2 0 7 6$ 0$ (' 5 )2 (&7 ,1 // 2 & • Provides responses back to customers Our Dedicated Staff • CCC committee tracks staff comments and solutions. • All items are entered into a digital system, and comments are electronically available. • Notifications go to appropriate staff for information. Our Management Team • Management fully supports the process. • Executive Team reviews comments/suggestions on an ongoing basis. JCK Grants Monies to JVC for Industry Protection Program Jewelers Vigilance Committee Diamond Trade Act, the Tom Lantos JADE Act, the FTC’s Red Flags (JVC) is launching phase II of the Rule, the USA PATRIOT Act are regulatory systems that have been Jade Act of 2008 and continued applied to the jewelry industry. Customs laws, the FTC Guides for implementation of the United States the Jewelry Industry and the National Gold and Silver Stamping Kimberley Process Scheme, FTC Act continue to apply to trade practices. JVC will continue to Red Flags Rule and USA PATRIOT provide important compliance guidance on these issues for industry Act, thanks to a grant from the JCK members.” Industry Fund. In 2008, JVC developed the Industry Protection Program (IPP) to respond to the growing demand for increased JVC services, products We want to thank the JCK Industry Fund for its generous grant and ongoing support of JVC’s programs and initiatives, says Cecilia Gardner, JVC’s president, CEO and general counsel. JVC’s IPP replies to jewelry industry questions and to special and participation in industry representation. The same year, The issues and emergencies that confront the industry. IPP can help the JCK Industry Fund awarded JVC a generous grant to launch IPP. association to respond to government requests for services, expand IPP has become the catalyst for several important and highly government relations and address outreach from regulators, consumer visible projects, including: support for the Kimberley Process, groups and regulatory activities. JVC’s IPP services are available to clarification of irradiated gemstone laws, facilitating compliance with the entire jewelry industry regardless of sector and JVC membership. the FTC’s Red Flag Rule to prevent and detect identity theft and the A stronger JVC is good for the entire jewelry community.” USA PATRIOT Act. JVC continues to provide the central point of contact with For more information about JVC’s IPP, contact JVC, 212-9972002. Visit JVC’s Website: www.jvclegal.org for information about government agencies responsible for implementation of established JVC products, services, legal compliance seminars and late-breaking and new regulatory requirements for the industry. The Clean news affecting the jewelry industry. 6 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m APRIL 2010 PA RT N E R PA G E Trade Shows Barlerin Retires from JVC Board April 21 – 24 AGS Conclave Chicago (Members Only) Honored with Stanley Schechter Award April 24 – 26 INSTORE Navy Pier - Chicago Booths 1400, 1402, 1404, 1406, 1501, 1503, 1505, 1507 The Jewelers Vigilance Committee recently honored its newly elected board members, JVC years of distinguished service on JVC’s Board Chairman Marc A. Green and retiring board with the Stanley Schechter Award. members. New York Congresswoman Caroline B. Maloney (14th District), told the 130 industry leaders in attendance about how legislative efforts to aid economic recovery, consumer protection against credit card abuse and an update on a new estate tax bill could impact the June 4-7 AGTA Las Vegas, NV June 4 – June 7 AGTA Las Vegas June 4 – June 7 JCK Las Vegas Sands Expo & Conv. Center Plumb Club Pavilion PC 635 ETS Booths 60007 June 17 – 19 Bench Jewelers Conf. & Expo Atlanta, Booth TBA July 20 – July 22 NPA Las Vegas Booth TBA July 24-26 RJO (Members Only) Kansas City, MO July 25-28 JA New York-Summer New York, NY their businesses. Maloney is also Chair of the Joint Economic Committee. August 7-9 SJTA Atlanta, GA A PRIL 2010 NEW OFFICERS Marc A. Green, Chair, Lux Bond & Green Jeffrey H. Fischer, lst VP, Fischer Diamonds, Inc. Beryl Raff*, 2nd VP, Helzberg Diamonds Steven P. Kaiser, Treasurer, Kaiser Time, Inc. Joel Schechter, Corporate Secretary, Honora Industries Inc. PRESIDENT & CEO Cecilia L. Gardner, Esq., General Counsel JA Supports Sales Tax Fairness Legislation Jewelers of America (JA) is asking Congress downturns. Today, they need your help more pass legislation to close an Internet sales tax than ever,” Runci wrote in his letter to Enzi and loophole that has hurt traditional jewelry busi- Delahunt. “Some have been in business for more nesses. than a century, providing a foundation for their JA is asking you to contact your Congressional communities and jobs and services that cannot representatives. President and CEO Matthew A. be replaced. Today, they struggle to stay afloat in Runci sent his own letters to Senator Michael B. a climate where consumers still value their exper- Enzi (R-WY) and Representative William Dela- tise, yet in order to avoid the extra costs of sales hunt (D-MA), who sponsored sales tax fairness tax, they turn to online sellers when it comes bills in the 110th Congress. time to make a purchase.” “Jewelers of America members spoke out, Internet and remote sellers have had this tax sharing their stories with legislators all across the advantage over brick-and-mortar businesses since country,” wrote Runci. 1992, when the Supreme Court made a ruling The campaign directs members and non-mem- that barred states from requiring that remote bers to JA’s recently launched Legislative Action sellers collect sales taxes. The decision was based Center (http://www.capwiz.com/jewelers/home/), on the complexity of collecting taxes for so many located in the “Legislation & Regulation” section different jurisdictions. of JA’s redesigned website, www.jewelers.org. You can directly email your legislators and However, the Streamlined Sales and Use Tax Agreement (SSUTA) – adopted by 23 states – combine your personal message with suggested has simplified the process, bringing about chang- JA talking points. The system automatically es that enable remote sellers to use streamlined identifies your Congressional representatives electronic systems to collect various taxes. when you fill in the form or your zipcode. So far, more than 140 of you have taken ac- August 4-6 CMN Valley Forge, PA Michael C. Barlerin was honored for his 16 tion. Many have shared the history and longevity Jewelers of America has been a longtime supporter of efforts to enact sales tax fairness legislation. of your stores, along with the difficulty you’ve JA urges you to send your own personalized had in continuing to operate at a competitive messages to Congress by visiting the sales tax disadvantage to online players, especially in a fairness action alert page at the Legislative Ac- tough selling environment. tion Center (http://www.capwiz.com/jewelers/ “Many of our members are family busi- issues/alert/?alertid=14300331). nesses that have weathered past recessions and www. s tul l er. com _ THE STULLER STANDARD _ 7 BUSINESS SOLUTIONS your case by case™ solution From Window Display Configurations to a Complete Showcase Revamp a s the business of jewelry changes, so does the way Being the first to offer digital customization for display layouts, you display your inventory. Let us show you how seamlessly your jewelry store can transition with we are certain you will find exactly what you’re looking for in the perfect showcase with help from our Case by Case custom- Case by Case. ization program. Our new Case by Case custom display design technology brings Start with one of our preconfigured showcases or build your the ultimate in showcase flexibility. Designed to allow retailers to envision how colored displays will look in their showcases, own. To view all of our preconfigured showcases, visit us at www.stuller.com. Case by Case makes display dreams reality. A working render mode allows you to see displays in the colors you select, while a running tally provides pricing, style, number and capacity of For information on how to brand your store with personalized showcase presentations, email [email protected]. the displays selected. The custom display program offers: • 3 design styles – Cologne, Contour and Designer • Preconfigured showcase layouts in ring and mixed jewelry • More than 200 display components to customize • 3 price levels for every showcase selection and/or individual component • More than 50 color choices • 6-week production time with final order approval For a $600 minimum order you can: • Dress up your showcase for the holidays • Spice up your showcases for each season • Compete with the bigger chain jewelry stores by offering color in your showcase! MYTH: Beautiful, customized color displays can take months to receive, and they are very expensive. TRUTH: You can have them in your showcase in as little as six weeks, starting at $600 — and you can see what they look like in your showcase BEFORE you spend a dime! CONTOUR gives a continuous wave shape to your showcase. Edgy, sleek and thin, this series gives your showcase a harmonious, flowing look. 8 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m APRIL 2010 BUSINESS SOLUTIONS COLOGNE DESIGNER displays showcase pieces at varying heights. Want to emphasize a new finished jewelry collection? Place it on the top level and follow it allows your jewelry to tell the story. Set the stage for each gemstone in your store to shine by giving them their own unique display platform. down with complementing pieces. LAURIE LANGDONGERBER WITH ELISA ILANA JEWELRY IN OMAHA, NEBRASK A HAS HIGH PRAISE FOR THE NEW C ASE BY C ASE PROGRAM. “We are a non-traditional, higher-end jewelry gallery, and I was looking for displays that would reflect the image of my store. I found exactly what I needed in case by case. I was able to customize based on each designer’s best assets: by color, size and shape. My cases look fabulous and so does my jewelry!” L EARN MORE ABOUT C ASE B Y C ASE AT WWW. STULLER. COM / CASEBYCASE . YOU CAN SELECT FROM THE TABS TO SEE CHOICES SUCH AS : • COLOGNE , CONTOUR AND DESIGNER SERIES DISPLAYS • FABRICS & COLORS O UR S HOWCASE D ESIGN C OORDINATORS ARE READY TO HELP YOU CREATE THE PER FECT DISPLAY ( S ) FOR YOUR STORE . C ALL 800.877.7777 AND SPEAK WITH S ANDI , EXT . 211 OR TRISSY, EXT . 3778. YOU CAN ALSO REACH US BY EMAIL AT CASEBYCASE @ STULLER. COM . A PRIL 2010 www. s tul l er. com _ THE STULLER STANDARD _ 9 Order Scheduling at stuller.com Stuller.com – No paper. No phone. No problem. Let stuller.com be your / one-stop shop for all jewelry and jewelry-related needs for Mother’s Day and other Spring gift occasions. With our online services, we’re sure you’ll receive exactly what you need every time. Stay on track with our automatic order-scheduling feature. This feature automatically submits your order before your cutoff time. When you add the first item to your cart, go to Checkout and select Schedule Order. You can continue to add items to your cart throughout the day, without having to watch the clock. One less thing to worry about! Whether you need high-quality tools to finish that last minute repair, or that perfect diamond or gemstone, this feature gives you peace of mind by eliminating worry about submitting your order on time. Visit stuller.com and get started today! A. 83167 Mother & Child® Large Pendant, 20.5mm x 13.5mm, 14kt white, $429. B. R41700 My Mother, Forever My Friend™ Necklace, 30.75mm x 14.75mm, sterling silver, 18" $65. C. 84522 Gold Heart Locket, 17.5mm x 18.75mm, 14kt yellow, $215. B D A E D. R45070 Tender Touch™ Pendant, 19.25mm x 21.25mm, 14kt tri-color, 110 $825. E. 67533 Diamond Heart Necklace, ¼ ct tw, 14kt white, 33 18" $645. C fresh gift selections for Mother’s Day G H F J F. 66365 Freshwater Cultured White Coin Pearl Station Bracelet, 12mm-13mm, 7½" sterling silver, 172, $25. G. 67354 Freshwater Cultured White Coin Pearl Ring, 13mm-14mm, sterling silver, 172 Size 6, $35. H. 66364 Freshwater Cultured White Coin Pearl Earrings, 12mm-13mm, sterling silver, 172 $15 per pair. J. 67232 Charm Bracelet, 14kt yellow/ sterling silver, 7"$965. K. 65-1041 Bubinga Jewelry Chest with Elm Burl Inlay, MSRP $380. K To order, call 800.877.7777 or visit stuller.com. FA S H I O N Colors of 2010 Vivid Hues Dispel Winter Blues AQUARELLA® 67142 SOUTH SEA CULTURED CIRCLÉ PEARL AND MULTICOLOR GEMSTONE NECKLACE, 10MM-12MM, 14KT YELLOW, 113, 49, 56, 44 $7,014. 67228 GENUINE AQUAMARINE RING, 14MM X 14MM, 18KT WHITE, 206 $2,380. 67453 DIAMOND RING, 11/4 CT TW, 14KT WHITE, 110 $3,035. 14 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m “What color is popular?” is a question frequently asked by retailers and consumers. When it comes to trends, it isn’t about the popularity of a particular hue, but rather it is about the ebb and flow of groups of colors and the manner in which manufacturers and designers apply those hues to the goods they create. Driven by forces such as the economy, politics, technology and the environment, trends in color are a reflection of the consumer mindset. As the economy continues to rise and fall, those with an eye toward fashion look for stability. The colors of 2010 are less seasonal than in years past. With this in mind, the color trends we discuss in this and following issues will concentrate more on their appeal to shoppers than on seasonality. In 2010, nature continues to play a key role in influencing consumer desires. In the coming year, nature and technology align, resulting in “eco-thought.” Eco-thought is a step beyond ecoconsciousness, as shoppers adopt earth-friendly behavior as the norm as opposed to a behavior to which to aspire. Super heroes, a force that started to form last year, are rising to the forefront in 2010. This super hero influence is especially strong with younger shoppers, who, according to The Color Association of the United States, “perceive themselves as the future of change.” The color palettes of 2010 embrace both the light and dark side of the hero. Culture also plays an important role in the coming year. Architectural details and fabrics of faraway lands continue to intrigue shoppers. Bright Hues Our second color palette for 2010 features spirited brights that inspire thoughts of South American tango dancers and 1940’s silver screen sirens. Bold designs are natural complements to vivacious colors, attracting outgoing personalities who want jewelry that is a reflection of their personal style. Retro designs also work well with this palette, as their confident lines combine perfectly with bright hues. As consumers stick with the basics when it comes to fashion, brightly colored jewelry helps to create a visual change in a person’s wardrobe. Dressing up an outfit with gems and pearls Visit us at stuller.com for expanded selections and up-to-date pricing. APRIL 2010 SPOTLIGHT JOKER FA S H I O N 84595 MULTICOLOR FASHION EARRING, SHOWN SET WITH AN 8MM AA GENUINE AMETHYST, A 6MM AA BLUE ZIRCON AND A 4MM AA GENUINE ARIZONA PERIDOT, 44MM X 12.5MM, 2.78DWT7*, 14KT WHITE. MOUNTING ONLY $495. AVAILABLE THROUGH STULLER STUDIO $1,735. 66967 GENUINE CHECKERBOARD AMETHYST AND DIAMOND NECKLACE, .04 CT TW, 14KT WHITE, 18”, 43, 110 $565. WONDER BERMUDA BLUE RED RED Recommended resources: •Leatrice Eiseman’s color blog: www. eisemancolorblog.com/ •Style.com – www.style.com A VIVID PALETTE OF GEMS, PERFECT FOR DYNAMIC STYLES. SHOWN RIGHT: LEMON QUARTZ, AMETHYST, PERIDOT, BLUE TOPAZ AND PINK TOURMALINE. VISIT STULLER.COM TO SHOP FOR GEMSTONES BY COLOR. A PRIL 2010 Visit us at stuller.com for expanded selections and up-to-date pricing. GINGER 84594 MULTICOLOR FASHION PENDANT SHOWN SET WITH A 9MM AA GENUINE AMETHYST, A 6MM AA GENUINE BLUE ZIRCON AND A 4MM AA GENUINE ARIZONA PERIDOT, 52.5MM X 12.5MM, 3.21DWT7*, 14KT WHITE MOUNTING ONLY $570. AVAILABLE THROUGH STULLER STUDIO $995. (SHOWN ON CH617, SOLD SEPARATELY.) NOIR Helpful Hints • Use the Showcase feature of stuller.com to display gems and gemstone fashion jewelry with your mark-up in your store. • As more customers look to “recycle” their gold, you can profit by resetting their center gem in a new mounting design. You can also take their jewelry in on trade for a completely new style. With Stuller Studio, you can create a customized piece of jewelry by selecting a gem, a mounting and letting us do the work for you. • According to Leatrice Eiseman’s book, More Alive with Color, those shoppers whose skin tone is red with both warm and cool tones look great in bright colors. This includes light Things You Can Do Today • Create a feature case in your store that highlights the excitement of brightly colored gems. Combine color and pearls, engaging the interest of your shoppers. • Add a trend section to your website, updating your customers on the latest fashions. • Inspire your staff to be color experts, doing so will enhance the shopping experience for your customers. MIGHTY to medium-toned olive skin, very light brown or ivory, or beige skin with a mixture of rose and peach undertones. for example, extends the life of staple attire. Enhancing casual fashions by adding a rainbow of candy colored gems truly transforms basic clothing. Suggest gems like Mexican Fire Opal, Red or Pink Spinel, Amethyst, Tsavorite Garnet, Tanzanite or Peridot. New sizes of Pink Passion Topaz are now available, giving you an affordable pink gem. GERANIUM FAIRWAY 67241 GENUINE CITRINE AND DIAMOND EARRINGS, 12MM X 8MM, .06 CT TW, 14KT YELLOW, 48, 33 $595. www. s tul l er. com _ THE STULLER STANDARD _ 15 W H AT ’ S N E W Have Some Fun. Show Your Love. We are thrilled to give you a sneak peak of our newest line of customizable jewelry, Swank Mommy®, just in time for Mother’s Day. Definitely hip, with a hint of understated elegance. All discs, loops, and tags come in sterling silver or 14kt gold. Add birthstones and birth dates to these unique pieces to make them even more personal. Swank Mommy makes it fun and stylish to celebrate the ones you love. 84665 Get the distinctive look of Swank Mommy™ in your store now by calling 800.877.7777 or by going to www.stuller.com/ swankmommy. 84665 Swank Mommy™ Engraveable Disc, 14.25mm, set with 2.0 mm imitation birthstone, sterling silver, $78, and also shown in 14K yellow gold, $294. (Shown on CH123, sold separately.) 84687 84687 Swank Mommy™ Engravable Mini Dog Tag, set with 2.0 mm imitation birthstone, sterling silver, $80, and also shown in 14K yellow gold, $350. (Shown on CH123, sold separately.) What’s New • What’s Hot Styles from Our New Merchandising Solution 67573 67583 Our latest engagement styling diamonds. These are part of includes modern styling with our grouping of cathedral style a classic underline. These are engagement rings. The remainder exclusively Stuller products and of the grouping includes three have the superior craftsmanship stone and pavé sets. Each of and quality you have come to these styles are available in The expect from our manufactured Merchandising Solution, which styles. Each style features you can see at www.stuller.com/ exceptionally matched shoulder themerchandisingsolution. 67573 Diamond Semi-Mount Engagement Ring, .08 ct tw,14kt white, 30 $435. (Shown 67576 67575 16 _ THE STULLER STANDARD _ w w w.st u l l e r.c o m with 5.3mm round center, sold separately.) 67573 Matching Diamond Band,.08 ct tw,14kt white,30 $425. Mounting #10635. • 67583 Diamond Semi-Mount Engagement Ring, 3/8 ct tw,14kt white,109 $939. (Shown with 5.5mm princess center, sold separately.) Mounting #121566. • 67576 Diamond Semi-Mount Engagement Ring,1/2 ct tw,14kt white,109, $1,779. (Shown with 6.5mm round center, sold separately.) Mounting #120980. • 67575 Diamond Semi-Mount Engagement Ring & Band,1/2 ct tw,14kt white,109 $1.578. (Shown with 1/2 ct round center, sold separately.) Mounting #121204. APRIL 2010 W H AT ’ S H O T Stainless Steel Jewelry Rugged, Untamed It’s easy to adopt today’s edgy new styles. Built with technical precision and strong styling, these radically distinctive styles are embedded with diamonds to give your customers a R42230 bold, incredible look at affordable pricing. You can see the full collection R42238 at www.stuller.com/blackandblue. R41994 Cross Bracelet, stainless steel, 71/2” adjustable, $419. CH926 Wire Curb Chain, stainless steel, 36”, $115. R42238 Ion-Plated Diamond Cross NeckR41994 lace, 29.71mm x 19.7mm, stainless steel,18”, CH926 33, $155. R42230 Diamond Cross Pendant with Chain, 50.02mm x 30.05mm, stainless steel, 33, 30” $429. What’s New • What’s Hot Springtime for Faith & Renewal It is the time of Easter and First Communions. Confirmations and Graduations. Faith and Family and new beginnings. We are in the second selling season, when religious medals help people of faith to celebrate their deepest convictions and feel protected and loved. You can make these medals even more personal by having them engraved with your customers’ special messages. R5060 These great religious products at stuller.com. Or, you can find them all in the Religious and Family Jewelry catalog, Vol 62. If you need a copy, just R5060 St. Michael Pendant with Chain, 27mm x 21mm,sterling silver, 24” $105. R5023 R5020 Miraculous Medal, 18mm x 14mm, 14kt yellow, $269. R5020 ask your friendly sales consultant for one. R5023 St. Christopher Pendant with Chain, 23.75mm x 16.25mm, sterling silver, 24” $85. A PRIL 2010 www. s tul l er. com _ THE STULLER STANDARD _ 17 ABOUT GEMSTONES diamond & gemstone solutions y Are You a Hero? ou’ve experienced this scene time and again… a faithful customer walks through your door with a missing diamond from orange: tango into summer Summer colors splash onto the scene with amazing energy. The vivacious nature of Orange is the perfect hue to promote in April. We make it easy by offering a 15% savings* on AA-quality Mexican Fire Opal. You can also suggest other orange options like those below to customers who are looking to add color to their wardrobe. Mexican Fire Opal - These are not your grandmother’s opals. Bursting with life and vitality, Mexican Fire Opal is a riot of dazzling color. One of the most vibrant gems of our time, Mexican Fire Opal brings a life to jewelry that demands attention. Its blazing orange color, one of the boldest of nature’s hues, communicates security and success as well as health and vitality. her grandmother’s ring. Or a new customer wants you to design a pendant for his wife. You need to be the hero, the one who saves the heirloom piece or the one who makes an anniversary a memory of a lifetime. Carnelian - Deep. Intense. Richly colored, in red to brown tones showing abundant orange. Carnelian boasts a warmth and energy that complements virtually any skin complexion. This vibrancy is largely responsible for Carnelian’s reputed ability to help its wearer think clearly, balancing the creative and the logical sides of the mind. However, in today’s economic climate, you can’t stock everything. What makes sense for your business – to stock a little of everything or to order only what you need when it’s needed? That’s what we are here for. To provide you exactly what you need to run your business. We go to great lengths to do it right, so you can be the hero. Check out our inventory of melee diamonds in rounds, princess and fancy shapes. Buy one, buy 100 – single diamonds or parcels. Our vast inventory of loose gems is available to order individually upon demand or in quantities with price discounts. Visit stuller.com today! Spessartite Garnet - A cheery, orange-hued Garnet, Spessartite was first discovered in the German Spessart Mountains. Unfortunately, so little was found that the rare gem was largely reserved for collectors. This remained so for many years, until another source was discovered along the Kunene River between Angola and Namibia. A later find in Nigeria brought a small supply to market. Supplies of gem-quality Spessartite, however, remain limited. Precious Topaz - Topaz was revered by the Egyptians and Romans, who associated it with the setting sun. It was also one of the gemstones that were reported to form the foundation of the twelve gates to the Holy City of the New Jerusalem. In modern times, rich stores of Precious Topaz were discovered in Russia; placed in the jewels of Russian Czarinas’s, the gem earned the name of “Imperial Topaz.” Today, Imperial Topaz refers to Topaz that displays a peachy pink hue – these gems are prized for their rarity and exquisite beauty. Making Dreams Happen! As an independent jeweler, Charlie Neugebauer, owner of The Gilded Artisan in Colorado Springs, CO understands *Offer valid on all in-stock inventory of AA quality Mexican Fire Opal, from April 1-30. Discount does not apply to Black Box Gemstones®, backorders or special orders. the importance of being a hero to his customers. When it comes to choosing a vendor who can help him succeed, he picks Stuller. “As a small independent jeweler, Stuller helps me compete with the larger chain stores by providing benefits like the trade-up program and free loss protection for Red Box Diamonds®. The grading reports, especially the GemEx certificates, really help me stand apart.” “When it comes to small goods, I know I can count on Stuller’s consistent quality and next-day delivery. And for custom work, Stuller always gets me what I need quickly so my customers are satisfied.” Charlie, you represent all the jewelers who make dreams come true every day. Thank you for all you do and for allowing us to be a part of your success. A PRIL 2010 behind the scenes A Graduate Gemologist, Belinda is a 17-year Stuller veteran who has spent the past 7 years as a member of the gemstone QA team. Specializing in inspecting Emeralds, Belinda also color grades Black Box Gemstone® inventory. The GemEwizard™ color communication system makes her life a little easier, even so – “Interesting and challenging” are words she uses to describe her job. Her contribution to your success makes her an essential link in the path from the mine to your customer. Visit us at stuller.com for expanded selections and up-to-date pricing. www. s tul l er. com _ THE STULLER STANDARD _ 19 Artistically crafted sterling and gold ensembles at affordable prices. See more of the collection online at stuller.com. A D B C hammered gold | sterling silver treasures A E F A. 84591 Circle Pendant Necklace, 18kt yellow/sterling silver, 18" $585. B. 50866 Fleur-de-Lis Ring, 14kt yellow/ sterling silver, size 7½, $375. C. 50852 Fashion Ring, 18kt yellow/sterling silver, size 7, $601. D. 84528 Circle Pendant Necklace, 18kt yellow/sterling silver, 18" $259. E. 50848 Fashion Ring, 18kt yellow/sterling silver, size 7, $410. F. BRC547 Bracelet with Toggle, 18kt yellow/ sterling silver, 8" $633. G. BRC418 Link Bracelet with Toggle, 15mm width, 18kt yellow/sterling silver, 7½" $359. H G To order, call 800.877.7777 or visit stuller.com H. 50853 Fashion Ring, 18kt yellow/sterling silver, size 7, $154. D F A C E B A. 66928 Created Moissanite & Diamond Earrings, 1 ct tw, ½ ct tw, 14kt white, 1, 110 $2,565 per pair. (Also available semi-mount.) C. 66988 Created Moissanite & Diamond Earrings, 1⁄5 ct tw, 14kt white, 110 $1,175 per pair. (Also available semi-mount.) B. 67000 Created Moissanite & Diamond Necklace, 1⁄3 c tw, 1⁄10 ct tw, 14kt white, 1, 110 $1,875. (Also available semi-mount.) D. 66867 Created Moissanite & Diamond Necklace, 5.5mm, 1⁄10 ct tw, 14kt white, 1, 110 18” $825. (Also available semi-mount.) E. 66919 Created Moissanite & Diamond Ring, 6mm, ¾ ct tw, 14kt white, 1, 110 $3,299. (Also available semi-mount.) F. 66927 Created Moissanite & Diamond Earrings, 2¼ ct tw, ½ ct tw, 14kt white, 1, 110 $2,825 per pair. (Also available semi-mount.) opulent... affordable... Moissanite G K J H G. 66932 Created Moissanite & Diamond Earrings, 7⁄8 ct tw, 14kt white, 110 $3,095 per pair. (Also available semi-mount.) H. 66906 Created Moissanite & Diamond Ring, 10mm x 8mm, ¼ ct tw, 14kt white, 1, 110 $4,519. (Also available semi-mount.) J. 66913 Created Moissanite & Diamond Ring, ¼ ct tw, 14kt white, 110 $1,155. (Semi-mount only.) K. 66840 Created Moissanite & Diamond Earrings, 7mm x 5mm, ½ ct tw, 14kt white, 1, 110 $2,589 per pair. (Also available semi-mount.) L. 23578M Created Moissanite 3-Prong Round Earrings, 1¼ ct tw, 5.5mm, 14kt white, 110 $725 per pair. M. 63209 Created Moissanite Line Bracelet, 4½ ct tw, 14kt white, 110 $3,465. To order, call 800.877.7777 or visit stuller.com. L M Brand Your Image — save on packaging Use our Hot Stamp Program in April and receive 10% off your total Stuller customized packaging order. Choose from elegant wood packaging to paper boxes, cloth jewelry rolls and pouches; then add your logo for branding identity. Give our Hot Stamping consultant a call at 800.877.7777 ext. 96144, to find out how quick and easy it is to enhance your brand. Visit stuller.com to see more of our packaging lines. klean karats™ jewelry revitalizing kit This new kit from klean karats contains 6 oz. each of specially formulated cleaners for fine karat gold, silver and platinum; for all types of delicate and porous gemstones; and for removing tarnish from fine silver jewelry. The kit also contains a klean karats chamois (17-0780). 17-0784 klean karats™ revitalizing kit. $9.95. (All cleaners and cloths also sold separately.) 17-0780 klean karats™ chamois only, $1.65. (You can personalize klean karats chamois with your logo. See details at stuller.com.) ™ Ultimate Personalization Now, not only can your customers personalize their wedding bands, the engraved message can be in their own handwriting. Stuller Studio Custom Engraving and Personalization is available on all wedding bands and on an assortment of bridal, fashion and symbolic product. A number of fonts are available for engraved messages, or customers can choose to preserve their sentiments in their own handwriting. Our new countertop display card comes with easy, step-by-step instructions for creating a handwritten message, as well as a pad of printed templates for recording and transmitting the message to be engraved KIT:102:T Countertop 8½" x 7" Engraving Instruction Kit with one 50-page pad, $5. KIT:103:T Replacement pad, $2. We Have New Earth-Friendly Solutions for Your Business! What will you leave behind? Because 95% of plastic bags end up in a landfill, Minigrip has developed "earth-friendly" solutions to traditional plastic storage bags. Premium Redline™ bags are 100% recyclable. Premium GreenLine™ bags are completely biodegradable (ASTM D5511). Biodegradable Green Line™ While biodegradability conditions will vary from one landfill to another, estimates indicate these bags will biodegrade approximately 100 times faster than current life estimates for standard plastic bags in landfills. GreenLine™, Minigrip’s newest technology, contains an innovative bio-resin additive found to be biodegradable (ASTM D5511) in spite of harsh landfill conditions, thus drastically reducing the plastic’s landfill life. Recyclable Red Line™ RedLine bags feature a premium zipper you can snap open quickly and easily with just one hand. Reinforced side seals ensure your bag doesn’t split when opened. Bags are marked with the universal recycling symbol, so your customers will know you are environmentally conscious. Redlines are 100% recyclable. Visit stuller.com for complete size offering or call 800.877.7777 today and purchase the best value in the industry.