Eden North-Collins Pennysaver Media Kit

EDEN-NORTH COLLINS
PENNYSAVER
FREQUENCY
READERSHIP
PRODUCTS
MEDIA KIT
2014
REACH
EDEN-NORTH COLLINS
PENNYSAVER
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Eden-North Collins Pennysaver, Inc. Shopper
The Eden-North Collins Pennysaver is one of the best
marketing values serving, Eden, North Collins, Lawtons,
Langford, East Eden, Brant & North Boston. Pennysaver
has been a household name in our area for 57 years.
Delivered to 5,500 Homes
Every week, The Eden-North Collins Pennysaver is delivered to 5,500 households
in Erie County. This 100% approach means your message will reach your potential
customers guaranteed, at no cost to the reader. Advertisers have the flexibility to
use our powerful targeting capability to reach individual neighborhoods, covering a
small area, or the entire Pennysaver network in Western New York.
The Eden-North Collins Pennysaver offers Multiple Products for
Advertising Flexibility
Providing a variety of products for both Print and Online Advertising gives business
owners the flexibility to shape their advertising campaigns to reach the targeted
audiences they desire. Each product touches segments of the marketplace
differently. Combinations of products let advertisers create unique programs that fit
their budgets, while producing desired results.
Products:
PrintOnline
4 Classified and In-column Ads
4 Business Cards 4 Banners
Display
AdsButtons
4
4 Rubber Stamps 4
Printed
and Delivered FlyersLinks
4
4 Engraved Signs
4
4 Heat set and process color Flyers 4 Mobile
4 Preprinted Insert Distribution (FSI)
4 Specialty products and coupon pieces
Why Advertise with The Eden-North Collins Pennysaver, Inc.?
4
4
4
4
4
4
Affordable rates and programs
Strong readership
Targeting ability with no wasted circulation
FREE ad design and composition
FREE mapping and demographic service
Outstanding marketing advice and customer service
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Classified Commercial & Private Party Line/Read Ads:
The Eden-North Collins Pennysaver is the Best Read Publication, according to
the Circulation Verification Council. Commercial and Private Line/Reader Ads are
the backbone of our publication. Our readers scour our publication looking for
that perfect item or service to fit their needs. From Antique Furniture to Florists,
Attorneys to Real Estate Agents, the Eden-North Collins Pennysaver has a program
to reach customers for all business types. Commercial Classified ads target
consumers by section, classification, geography and circulation for just pennies a
household. Ads can be enhanced with Bold, Color, Boxes, Centered Type, Logos
and much more. Create an affordable advertising program for your business or add
a classified ad to increase the reach of your display, flyer and internet programs.
Sections:
• Variety – Various Items for sale, Garage Sales, Pet/Animal, Child & Adult Care, etc.
• Real Estate – Rentals, Home Sales, Roommates, Mobile Homes, Land, Home Loans
• Services – Home Services, Professional Services
• Careers – Employment Ads, Career Education
• Auto – New & Used Cars, Services, etc.
Classifications:
Within each section there are many classifications that are indicated by a Bold
Heading. Advertisers can choose to have their ad appear under one or more
headings and/or in one or more sections. Our expert account executives will help
you determine which is the right classification for you, and help you maximize your
results.
RATES: $6.00 minimum up to 15 words
25¢ each additional word
Make your classified stand out!
Add a Photo $7.00
Add a Grabber $3.00
Add a Frame $2.00
Add Reverse Type $2.00
WWW.SOUTHTOWNSPENNYSAVER.COM
MEDIA KIT
2014
EDEN-NORTH COLLINS
PENNYSAVER
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P.O. Box 114,
8603 South Main
DERBY OFFICE:
St., Eden, N.Y.
6926 Erie Rd.,
14057 992-4625
(Tops Plaza),
Website: www.sou
FAX: 992-3041
Derby, N.Y. 14047
thtownspennysave
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Use Display (R.O.P.) advertising to establish a low cost, long-term, consistent readership of
your ad. R.O.P. means “Run of Press”, and refers to the ads printed in The Eden-North Collins
Pennysaver publication.
R.O.P. is your most affordable option for building critical consumer top of mind awareness,
through weekly repetition. Advertising experts agree that consistent advertising is the key to
building a successful business. Consumers need to know where they can find you when they need
you. A cost-effective display ad program accomplishes this by putting your advertising message in
front of potential customers every week.
Use Display Advertising to:
4 Create name recognition, image and reputation
4 Establish a consistent and long-term clientele
4 Develop a reader following
4 Have program flexibility
4 Create Community Visibility and reach new people
4 Have weekly messaging
Display Ad Specifications:
The Eden-North Collins Pennysaver is published weekly, using state of the art
press facilities. We utilize the most up-to-date art and pagination technologies to
create the finest product possible.
•
•
•
•
Offset printing on newsprint
Overall size is 9” x 10.5”
Color ink is available on most pages
4 color process (CMYK) is available on certain pages
Display Deadlines are one week prior to issue
Copy due: Wednesday, 2:00 pm
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
We’ve got you Covered this Fall at...
941-6564
ROP Specifications (continued):
8909 BOSTON ST. RD.,
BOSTON
www.valleyfloorcompany.com
Ad Sizes:
CARPET • HARDWOOD
• LAMINATE
Page SizeImage
Size
(w x h)
VINYL • TILE • AREA RUGS
1 Column Display
OPEN:
1.375” x Height
Mon., Tues., Wed. & Fri. 9-5
Thurs. 9-8; Sat. 9-3
2 Column Display
2.875” x Height
4 Column Display
5.875” x Height
3 Column Display
5 Column Display
6 Column Display
Half Page
Full Page
We’ve got Congratulations
you Covered this Fall at...
EMILY
GUEST
on winning
Miss
941-6564
4.375” x Height
7.5” x Height
9” x Height
9” x 5.25”
in the 2013
JuniorOPEN:
Miss Eden
Mon.,
Tues.,
Wed.
& Fri. 9-5
Corn
Festival
Pageant!
(716) 9
Bon
• HI
• FAMIL
• SPORT
• DA
9” x 10.5”
Fall Dinin
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8909 BOSTON ST. RD.,
BOSTON
www.valleyfloorcompany.com
CARPET
• HARDWOOD • LAMINATE
Congeniality
VINYL • TILE • AREA RUGS
Fine Home
F
C
Fine Home Furnishings and Accessories at Affordable Prices.
Cake Shop
Free Layaway • Free Delivery
58
N.
Main
EDEN, NEW YORK 14057 St., Angola
(716) 992-4600 • FAX (716)
992-4402
549-4444
Phone Orders (716) 319-8363 Mon. - Sat.
usShop
on Facebook
Hours: Tues. - Fri. 12-6; Sat. 9-2
www.uniquesweetscakeshop.com
Thurs. 9-8; Sat. 9-3
Bonnie’s Photo Imagery
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Fri. &
100%BLE
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Every person is unique. Why shouldn’t their cake be?
Four947-5401
Corners Cafe
8571 N. Main St., Eden, N.Y. • 992-4347
Hours:
Sun. 7 a.m. - 2 p.m.
• HIGH SCHOOL SENIOR
PORTRAITS•
Mon., Tues., Thurs., Sat. 6 a.m. - 2 p.m.;
• FAMILY PORTRAITSWed.
• PET
PHOTOGRAPHY•
6 a.m. - 8 p.m. & Fri. 6 a.m. - 9 p.m.
• SPORT LEAGUES/TEAMS • SPECIAL EVENTS•
WEDNESDAY 4-8 p.m.
• DAY CARE CENTERS/PRESCHOOLS
•
DINNER SPECIAL -
EAT-IN OR TAKE-OUT
OCTOBER 10TH - ROAST BEEF
www.bonniesphotoimagery.net
OCTOBER 20th
Rock, Roll and Remember with Dinner & Dance
Fall Dining
Reservations Helpful
FRIDAY NIGHT FISH FRY with full menu & specials until 9:00 p.m.
ORIENTAL KING
WWW.SOUTHTOWNSPENNYSAVER.COM
Chinese Food To Eat In or Take Out
8572 N. Main St., Eden, NY 14057
TEL: (716) 992-3888 • (716) 992-3883
Expires 10-31
$1.50 O
October S
P
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Print & Deliver Flyers (PAD):
HIGH IMPACT and Maximum Visibility: The Eden-North Collins Pennysaver’s Flyer
Program rivals solo mail at a fraction of the cost. We have the luxury of offering you
a wide variety of sizes, types, paper and colors of ink, including 4-color process.
Our direct response campaign brings you a quick return on your investment,
giving you a good cost per lead ratio. Our account executives are armed with up
to date geographic and demographic research to guide you in pinpointing the best
neighborhoods that will deliver your message with desired results. Inserted in the
Eden-North Collins Pennysaver publication, flyers are a great way to kick off a single
event, periodically broaden your reader base or ENHANCE your DISPLAY advertising
campaign.
Design that makes a difference
Our team of professionals are here to assist you with your message, offer and design.
With top of the line hardware, software and extensive art library, we will provide you
with a piece that sets you apart from your competition.
Fast, Efficient and on the Mark
We respond with lightening precision to your needs. From our initial meeting to final
delivery, we find dynamic solutions to fit your needs. We can design, compose, print
and deliver a finely tuned and targeted piece in as little as one week. That’s a fast and
efficient way to go to market!
PAD (Print & Deliver) Specifications:
Standard Flyers
Standard Process Inks – Cyan, Magenta, Yellow, Black
Additional Paper Options
Perforations available – (Maximum 1 Vertical, 1 Horizontal; No perforations available
on Double Sheets)
Other options may be available – ask your representative if you have a request
Page Size
Image Size (w x h)
Finish Size 9 (w x h)
Half Sheet
3”x10.313” or 4.813”x6.813”
3.75”x11” or 5.5”x7.5”
Full Sheet
6.813”x10.313”
7.5”x11”
2/3 Sheet
Oversize
Double
4.313”x10.313”
10”x10.25”
6.813”x10.313”(x4)
5”x11”
10.75”x11”
15”x11” Folded to 7.5”x11”
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Free Standing Inserts (FSI):
MAXIMUM IMPACT for a minimal cost. The Eden-North Collins Pennysaver’s Free
Standing Insert Program consistently offers some of the lowest rates per piece.
There isn’t a better form of distribution for your preprinted inserts. Our FSI
program allows you to pinpoint your target market by neighborhood or zip code
through the Eden-North Collins Pennysaver’s unique zoning methods. We save you
money by eliminating wasted circulation.
Guaranteed Delivery:
The Eden-North Collins Pennysaver’s FSI program offers you 100 percent
saturation, maximizing your advertising dollar. Since we use our own local carriers,
you are guaranteed delivery, rain or shine, week after week.
The Eden-North Collins Pennysaver Readers are waiting for your message:
For 56 years, our readers have been using the Eden-North Collins Pennysaver to
find the best values that are closest to home. Like clockwork, readers know they
will find their Eden-North Collins Pennysaver in their box or at local businesses
every week. Capitalize on this loyalty. Make your business stand out with the EdenNorth Collins Pennysaver’s FSI program.
Free Standing Insert Rates:
Because of their shapes, sizes and colors, publication inserts attract our readers’
attention. For an accurate quote, speak to one of our representatives.
FSI Specifications:
Minimum Size – 5” x 7”
Maximum Size – 10.75” x 12.75”
Bundling Requirements:
Preprinted material must be delivered to the Eden Pennysaver unless dock is
necessary. Loading and unloading dock located at Angola Pennysaver location, 19
Center Street. Material should be in bundles or turns of 200
Discounts:
Discounts are based on weekly volumes
Estimated Cost and Final Charge:
Price is based on size and content of material to be inserted
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Ad Submission Specifications:
The following specifications are for customers and outside agencies who wish to
submit their own prebuilt ads for publication.
Applications & Media:
Layout – InDesign CS6
Graphics – Illustrator CS6, PhotoShop CS6, PDF
Compression – Stuffit Deluxe 6.0+, ZIP
Media Format – USB Drive, Flash Drive, CD-R or DVD-R digitized disks
General Information:
Agencies must provide digital, “print ready”, artwork per the Eden-North Collins
Pennysaver’s ad sizes, software, and specifications.
File Format:
The Eden-North Collins Pennysaver accepts “press ready” PDF files. Artwork must
be ready to digitize for plating, with colors cut on overlays, and halftones sized
and placed. Fonts must be outlined/embedded.
Important! – Please submit all artwork with the ability to read on a Mac OS.
Text:
Fonts – ALL fonts used must be enclosed. Enclose both screen and printer fonts.
Avoid the use of tracking, kerning, bolding or other text effects which may alter
output.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Images:
Graphics :
ALL images/photos must be enclosed. All images must be saved as .EPS files. JPG
and PDF are also acceptable but must be “print ready”, at 300 DPI, at 100% of
image size.
Color Cut for ROP –
4-Color Process ROP Ad: Must be cut with process colors, no spot colors.
Color Cut for PAD –
4-Color Process PAD: Must be cut with process colors, no spot colors.
Spot Color PAD Ad: Use spot colors only.
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
Photos/Effects -
Black and white or color photos should be set with a minimum resolution of 300
dpi. Limit the use of special effects and blends as system variables may alter
output from desired state.
Display ROP Ads:
Color Palette
Display ads may be 4-color process or Black plus Cyan. All 4-color Display ads
must use process colors. No spot colors.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Print & Deliver Flyers:
Color Palette – 4-Color Process
The number of process colors available on 4-Color Process Flyers depends upon
the Press configuration of printing facility.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Color Palette – Regular Spot Color Flyer
The number of colors available on Spot Color Flyers depends upon the Press
configuration of the printing facility. These colors must be cut on submitted
digital ads and the color names should be in accordance with standard ink colors.
Standard Ink Colors
Ink colors available with all PAD products include:
4
4
4
Cyan - C
Magenta - M
Reflex Blue
4
4
Yellow - Y
Black - B
Customer-Supplied Images:
Acceptable Images:
Digital Photos, must be at least 300 dpi
Quality Guidelines:
Use clear pictures with good contrast and focus
Enlarge image no more than 125% (enlargement detracts from quality)
Reductions OK
Avoid using originals with blemishes, scratches, wrinkles, etc.
WWW.SOUTHTOWNSPENNYSAVER.COM
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
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Directory Service:
The Eden-North Collins Pennysaver began producing the North
Collins Telephone Directory in 1968. We still produce it today,
along with the Eden, Evans and Lake View Directories. These semiannual books are delivered to every home and business with the
pennysavers. They also appear on our website. This up-to-date
information offers quick, easy reference, helping people find your
business at a glance.
Page Size:
6” X 9”
1/8 Page
5.25” X 1”
1/2 Page
5.25” X 4”
AD Sizes:
1/4 Page
Full Page
5.25 X 2”
5.25” X 8”
WWW.SOUTHTOWNSPENNYSAVER.COM
014
EDEN-NORTH COLLINS
PENNYSAVER
MEDIA KIT
2014
The Eden-North Collins
Pennysaver, Inc.
P.O. Box 114
8603 S. Main Street
Eden, N.Y. 14057
Phone: 716-992-4625
Fax: 716-992-3041
Email: [email protected]
www.southtownspennysaver.com
Wendy L. Sutton
President
Office: 716-992-4625
Mobile: 716-983-0081
[email protected]
WWW.SOUTHTOWNSPENNYSAVER.COM