INSTANT CRYPTOCURRENCY EXCHANGE

PRESS KIT | 2015
SHAPESHIFT.IO
INSTANT CRYPTOCURRENCY EXCHANGE
ABOUT SHAPESHIFT
HOW IT WORKS
FEES
THE INNOVATION
MEET THE INVESTORS
OUR PRODUCTS
API
SHIFTY BUTTON
LENS PLUGIN
TESTIMONIALS
PRESS
CONTACT US
ABOUT SHAPESHIFT
ShapeShift formed in August of 2014 to provide instant Bitcoin and altcoin conversion. The
platform (available in both web and API flavors) represents the fastest, most efficient way to
convert between coins within the Bitcoin ecosystem. It does not require the user to have an
account.
The Swiss company has a strict “No Fiat” policy, meaning it does not use banks or political
currencies anywhere in its operations.
ShapeShift’s goal is to be the fastest, most private, and most convenient way
to swap digital currencies, and the exchange rate will always remain
competitive.
HOW THE WEBSITE WORKS
From start to finish, ShapeShift can change currencies in under ten seconds, no account
required. Let’s assume you have Bitcoin and you want Litecoin. It goes like this:
Select Bitcoin as the input and Litecoin as the output. Provide your Litecoin address
in the box, then click the Start button.
ABOUT SHAPESHIFT
ShapeShift will generate a BTC deposit address for you. Please send your BTCs to this
generated address. (Don’t send more than the Deposit Limit).
That’s it. In a few moments, your Litecoin will be sent to you. No emails or passwords. No
lengthy sign­up process. No accounts. No bid and ask orders. No friction.
ShapeShift’s goal is to be the fastest, most private, and most convenient way to swap digital
currencies, and the exchange rate will always remain competitive.
PRICING AND FEES
With ShapeShift, what you see is what you get. The exchange rate shown is exactly what
you’ll receive, minus only the “miner fee” (typically below $0.01). There are no other fees.
This rate can been seen at the top of the page and is exactly the rate you will receive, minus
the miner fee. This rate provides the user with the security of havin no slippage (no change
of price during the exchange).
THE INNOVATION
THE SHAPESHIFT INNOVATION
Through user feedback and suggestions, as well as internal ideas and innovations, ShapeShift
offers an altcoin exchange that is simple, fast and efficient, allowing for instant exchanges
between dozens of cryptocurrencies and digital assets, adding more every month.
What makes ShapeShift unique?
• ShapeShift is safe and secure for users by design because there are no user accounts
whatsoever. In other words, ShapeShift doesn’t hold customer money, and thus can’t
lose it to theft/hack/fraud. We feel this is a critical improvement in exchange technology,
and something that is only possible with cryptocurrency.
• ShapeShift is faster and easier than any other exchange method. Traditional exchanges
require a signup process, deposit and withdrawal delays, and require a knowledge of bid
and ask orders. complicated order bthe fastest and easiest way to move between various
digital assets. ShapeShift’s instant model makes every coin more liquid, in turn creating
a crypto-economy that is more robust and dynamic.
Using ShapeShift is safe, fast, easy and efficient. Here’s how we compare to traditional
exchanges:
SHAPESHIFT VS. NORMAL EXCHANGES
No account required. No user information is
held.
No custodianship of funds. User money
is not held, and thus can’t be lost to theft/
hack/fraud
Most transactions completed in 0-60 seconds
Fixed exchange rate (no slippage)
Sign-up process required & user’s private
information is requested.
Users funds must be held by the exchange,
which then acts as a custodian of funds
creating liability for theft/hack/fraud.
Depositing, exchanging, and withdrawing
can take 1-2 hrs or longer.
Slippy exchange rate (hard to predict)
MEET THE INVESTORS
Erik Voorhees is among the top-recognized serial Bitcoin
advocates and entrepreneurs, understanding Bitcoin as
one of the most important inventions ever created by
humanity. Having been a featured guest on Bloomberg,
Fox Business, CNBC, BBC Radio, The Peter Schiff
Show, and numerous Bitcoin and industry conferences,
ERIK VOORHEES
FOUNDER/CEO
Erik humbly suggests that there is no such thing as a
“free market” when the institution of money itself is
centrally planned and controlled. Erik also blogs at
moneyandstate.com, where he chronicles the human
struggle for the separation of money and state, and
about Bitcoin as the instrument by which it will happen.
In early 2011, Roger Ver first discovered Bitcoin. His
venture MemoryDealers.com, a website that sells
discounted computer parts, became the first mainstream
business to accept bitcoins as payment.
Over the last decade, under Roger’s leadership, Memory
Dealers has grown to become a world leader in the
used Cisco memory and networking equipment industry.
Roger has since become the most prolific Bitcoin related
startup investor and has funded the seed rounds for
over a dozen Bitcoin start-ups, including ShapeShift.io,
earning him the nickname “Bitcoin Jesus”.
ROGER VER
INVESTOR
Barry Silbert is the Founder and CEO of SecondMarket.
Barry is a frequent speaker at conferences and has
appeared in many leading publications, including The Wall
Street Journal, The New York Times, The Washington
Post, Financial Times, USA Today and Forbes.
BARRY SILBERT
INVESTOR
Barry has been featured on CNBC, CNN Money,
Bloomberg News and Fox Business News. Barry is also
one of the most prolific angel investors in the bitcoin
space via his personal investment vehicle, Bitcoin
Opportunity Corp., with investments in over 40 bitcoinrelated companies, including BitGo, BitPay, BitPagos,
BitPesa, Chain, Circle, Coinbase, Gyft, Kraken, Ripple
Labs, TradeBlock, Unocoin, Xapo and now, ShapeShift.
OUR PRODUCTS
THE SHAPESHIFT API
Site operators can use this API to enable their Bitcoin websites to accept Litecoin or other
coins supported by ShapeShift. The process can be seamless, enabling every Bitcoin site to
be able to accept all cryptocurrencies.
The API supports CORS for automated trading and web application interfaces. You can find
the API documentation on our site HERE. Watch the API video, below:
OUR PRODUCTS
THE SHIFTY BUTTON
The Shifty Button is for website owners that want to easily accept altcoins on their site.
If you run a business website that accepts Bitcoin payments or deposits, you can place the
Shifty Button HTML code into any page to enable it to accept altcoins automatically. Your
users can then deposit leading altcoins like Litecoin, Dogecoin, etc. and they’ll be autoconverted into Bitcoin for you.
Accept altcoins the easy way with the Shifty Button. Click HERE to read more. Watch the
video below:
THE LENS PLUGIN
The Lens browser plugin lets you pay Bitcoin address or invoice with Litecoin, Peercoin,
Dogecoin, and other leading altcoins. You can use the lens to pay any Bitcoin address with
an altcoin and ShapeShift Lens will instantly convert your altcoin and make the payment for
you. Once you install the lens extension, you will see that a tiny ShapeShift fox icon appears
next to Bitcoin addresses on webpages you visit. Click on that icon to use Lens to pay that
Bitcoin address with your altcoin of choice.
Click HERE to learn more about the Lens Plugin. Click below to watch the Lens demo
video:
TESTIMONIALS
testimonials
“I’ve been waiting
for a service like
this. Great job!”
-Charlie Lee
Creator of Litecoin
“Wonderful
easy liquidity.”
- CoinSEO.com
“That was the
most painless
crypto conversion
I have ever done.
Congratulations.”
“Thanks guys,
finally an exchange
The Crypto Way™.
Just did ~150 LTC
to BTC in a sec with
no account.”
- Marshall Hayner
Block.io
- Rodolfo Novak,
CEO CoinKite
“Awesome design!” -cryptodroid, Redditor
“What a novel approach! I can see this becoming immensely popular.” -Frank, LitecoinTalk.org
“Really awesome, instant transition of coins. Thanks for excellent service.” -tmu, BitcoinTalk.org
“Brilliant. These guys nailed it.” -peaceisreason, Redditor
“Unreal. Seriously impressive and you have all of my Litecoin business :)” -Liquid71, LitecoinTalk.org
“Great site; super fast; super easy.” -notsogreedy, Redditor
“WOW that was fast. Great site!” -greenmo, BitcoinTalk.org
“Instant conversion! Awesome. Worked fantastically for me :)” -pablo325, Redditor
“Excellent!!! super fast transaction!!!” -leo_87, LitecoinTalk.org
“NICE. I could see this site really taking off.” -silverlitecoin, Redditor
“LOVE IT...it works very well...thanks for the great product!” -@myveryowncom, Twitter
“Shapeshift is the bee’s knees, well done folks: “protecting users by design.” -@Bitcoin_Jim, Twitter
“I just found ShapeShift and wow! I think I’m in love! -@clarabrightlive, Twitter
“@ShapeShift_io impressive development to the cryptoshere. Well done!” -@davidknight1111, Twitter
PRESS
press
CoinDesk
CoinTelegraph
“ShapeShift”
08.27.2014
“Inside ShapeShift’s
Cryptocurrency
Exchange”
10.02.2014
CoinTelegraph
“ShapeShift
Lens Unveils
Automated BTC
Payments Using
Altcoins”
11.12.2014
CoinTelegraph
“ShapeShift
Releases
New Tool Shifty”
01.07.2015
CoinDesk
“ShapeShift Raises
$525k, Reveals
Erik Voorhees as
Creator”
03.10.2015
Fortune Magazine
“Why March 10
was a big day for
bitcoin”
03.11.2015
COINTELEGRAPH (09.27.2014):
“Altcoin Merchant Boost: ShapeShift Brings Litecoin into the Retail World”
DECENTRAL TV (01.05.2015):
“Decentral Talk Live. Ep#16: Jon of ShapeShift.io”
COINTELGRAPH (01.07.2015):
“ShapeShift Releases New Tool Allowing Merchants to Accept Payments in 10+ Altcurrencies”
BTC NEWS (01.16.2015):
“ShapeShift.io Adds XRP to Instant Cryptocurrency Exchange”
BITCOINIST.NET (01.24.2015):
“Shapeshift Interview: Exchange Cryptocurrencies Instantly!”
BITSHARES TV (01.30.2015):
“Smart Wallets are here! Bitcoin usage will explode in the developing world”
BITCOINIST.NET (02.04.2015):
“Interview with ShapeShift’s Beorn Gothier.”
CONTACT US
For media/press, social media, marketing or general public relations
inquiries, please contact:
Emily | Director of Marketing & Public Relations
[email protected]
skype: EmilyShapeShift
Dana | Director of Marketing & Public Relations, Asian Markets
[email protected]
skype: dot.dana
For development inquires, please contact:
Jon | COO of ShapeShift
[email protected]
Skype: JonisJon
Address
ShapeShift AG
Gubelstrasse 11
6300 Zug, Switzerland
To connect on ShapeShift social media channels, click below:
Click here to follow us on Facebook
Click here to follow us on Twitter
Click here to add us on Google +
Click here to subscribe on YouTube
Click here to subscribe on Vimeo
Click here to subscribe on Reddit
Join the BitcoinTalk.org conversation