to the CAM Package

HEAVY
LIFTING LOCAL
PASSIONISTAS*
* Translation:
Campus Account Managers
WWW.TOPADEXEC.COM
WHAT IS CANADA’S NEXT TOP AD EXEC?
Canada’s premiere national marketing and advertising competition
run by McMaster University’s DeGroote School of Business. It is
arguably the richest and most influential program in the history of
Canadian universities. Business undergrads, undergrads completing
a business minor and MBA students across Canada are challenged to
create a marketing campaign for a new Chevrolet vehicle. The winning
team walks away with the keys to their very own Chevrolet vehicles
and the title of ‘Canada’s Next Top Ad Exec’.
Canada’s Next Top Ad Exec is an opportunity for students to network
with top marketing professionals and obtain internships in the marketing
and communications field through our ‘Intern Connect’ program.
PAST HIGHLIGHTS
Canada’s Next Top Ad Exec has consistently received rave
reviews from its over 400 past teams, sponsors, judges, and guests. In
only four years, Canada’s Next Top Ad Exec has received submissions
from over 38 Canadian Universities, provided over 20 internships to
finalists and awarded eight students, just like you, with cars!
The 2010 competition was the most successful year yet with
Chevrolet Canada as lead sponsor. Over 200 submissions were received
from 28 schools nationwide leading to the largest and most exciting final
event ever! The judging panel, including key Chevrolet executives, were
so impressed by the quality of the Top 10 finalists that they announced
TWO winning teams and awarded THREE Chevrolet Cruze.
[email protected]
Canada’s Next Top Ad Exec 2011 2
WHAT IS CAMPUS ACCOUNT MANAGER
Campus Account Managers (CAMs) are passionate, proactive
students at universities across Canada that are the on-campus
advocates for Canada’s Next Top Ad Exec. The Campus Account
Manager is responsible for raising student awareness of the competition
and to educate students on how the competition works.
What is the role of CAM?
1.
Primary liaison between University and the Canada’s Next Top
Ad executive team
•
Communicate 2011 challenge
•
Educate students on application process
•
Promote benefits & prizing
2. Strategic Marketing Development
•
Raise awareness through campus promotions
•
Utilize marketing tools provided in creative ways to capture
target market’s attention
•
Drive registrants through social media
3. Facilitate Learning Opportunities
[email protected]
•
Deliver classroom presentations
•
Engage Professors to mentor students
Canada’s Next Top Ad Exec 2011 3
2011 CAM Perks
•
•
Monetary Prizes
•
First Place - $1,500
•
Second Place - $1,000
•
Third Place - $500
Top 3 Campus Account Managers receive a free ticket to the final
gala event and accommodations paid for.
•
Job Opportunities
Your resume is included in the Canada’s Next Top Ad Exec Intern
Connect program, which places top performers with some of
Canada’s largest marketing and advertising agencies.
•
Resume Building
The Campus Account Manager position involves several marketing
execution components and is a great addition to any resume. Also,
Canada’s Next Top Ad Exec will provide each Campus Account
Manager with a reference letter acknowledging your performance,
efforts and responsibilities.
What do I have to do to win?
The top Campus Account Managers are chosen based on a variety
of performance indicators including:
•
Number of submissions from school based on size of business school
•
[email protected]
Increase in submissions over last year
•
Number of information booth hours
•
Number of in-class presentations
•
Number of information sessions held
•
Number and location of posters around campus
•
Number of fans brought onto Facebook Fan Page
•
Effective & efficient communication with executive team
Canada’s Next Top Ad Exec 2011 4
When does the competition run?
The competition runs from January - March 2011 with the CAMs
responsibility beginning in October, 2010 and ending in February, 2011.
Some key dates include:
•
October 25th - Teaser Campaign Launch
•
November 1st - Campaign Launch
•
January 23rd - Phase 1 Submission Deadline
•
March 28 - 29 - Final Gala Event
How do I apply?
If you are interested in becoming a Campus Account Manager at
your university, please submit your resume and cover letter to:
Andrew Monachino at [email protected]
[email protected]
Canada’s Next Top Ad Exec 2011 5
2011 Sponsors
Lead Partnerships
Platinum Partnerships
Media Partnerships
Resource Partnerships
[email protected]
Canada’s Next Top Ad Exec 2011 6