2016 MEDIA KIT - Los Angeles Magazine
Transcription
2016 MEDIA KIT - Los Angeles Magazine
2016 MEDIA KIT Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century. 4 As seen on the runway Etro RT OUSE S OF LI AD’S GA pumps, $825 at Charlotte Olympia, Beverly Hills, 310-276-1111 handbag, $1,243 at Etro, Beverly Hills, 310-248-2855 CACHE AND CARRY Etro printed-leather ES 5 4 2 MANIFEST DESTINY Charlotte Olympia earrings, $594 at Barneys New York, Beverly Hills, 310-276-4400 To view behindthe-scenes photos of this shoot, go to LAmag.com. 1 $945 at Neiman Marcus, Beverly Hills, 310-5505900 3 DREAM WEAVER Aurélie Bidermann FULL CIRCLE Dannijo necklace, GROOMING: JASON SCHNEIDMAN FOR SOLOARTISTS.COM/DOVE MEN+CARE EST lver jewelry, prints, esigners set GE ER S PR ING FAS HIO N 2 0 1 5 1 E Los Angeles is a powerhouse ma rket vast • dive rsE • vibrant • a s y m b o l of o p p o rtu nity World center of business, international trade, entertainment, culture, design, media, fashion, science, technology, and education. arts Entertainment Largest global concentration of artists, writers, filmmakers, actors, dancers, and musicians World’s leading producer of motion pictures and television generating more than $34 billion annually 5th 1 in 6 residents works in a creative industry Center of the recording industry most powerful and influential city in the world Most populous county in the U.S. with 10.3million More museums per capita than any other city in the world including renowned museums Los Angeles County Museum of Art (LACMA), The Getty Center, Norton Simon Museum, The Huntington, Natural History Museum, Museum of Contemporary Art (MOCA) people Second largest DMA spanning more than 52,000 square miles Home to more millionaires than any other U.S. county Automotive U.S. headquarters to all but two major Asian automobile manufacturers Center of automotive design innovation with nearly all automakers having design centers in L.A. Largest retail sales market in the U.S. Education 3 Los Angeles is home to around 200 colleges and universities including the renowned University of Southern California (USC) and the University of California, Los Angeles (UCLA) rd largest hotel market in the U.S. 5 th busiest passenger airport in the world (LAX) Source: The Los Angeles Convention and Visitors Bureau 2013 Fashion Larger fashion workforce than New York Major influence on fashion trends Major apparel companies are based in L.A. including Juicy Couture, American Apparel, Quiksilver, St. John’s, BCBG, 7 for All Mankind, Guess?, Skechers, Oakley TRAVEL Los Angeles/Southern California is the 2nd largest travel market in the country 7+ million adults traveled internationally 5.5+ million traveled domestically Angelenos spend $3 billion on out-of-town lodging 2 Los AngELEs MAgAZInE Is A powErFuL brAnD EX T E n sI vE rE Ach ME A n I n g F u L c o n n E c T I o ns • • InTEg r ATED s o Lu TIo ns Branded content garners an average of 1.5 million impressions per month. prInT DIgITAL Apps EXpErIEnTIAL cusToM conTEnT A DOWNTOWN L.A. CLASSIC REBORN CLIFTON’S, WE’VE MISSED YOU PAG E 1 3 0 OFFICIAL VISITOR’S GUIDE 2 015 F E AT U R I N G Mindy Kaling SHE SHE’S FUNNY, F BRILLIANT, AND FIERCE ON TURNING EXPECTATIONS INSIDE OUT DISTINCTIVE DS NEIGHBORHOO ING PROMISE SOMETH FOR EVERYONE URANTS BEST RESTA FOOD THE CITY’S TOP-RATED WHERE TO FIND RARIES E ITINE 7 UNIQU CELEBRITY SPOTTING, FOR FAMILY FUN, ROMANTIC ADVENTURE SEEKING, AND MORE RENDEZVOUS, BOARD $4.95 SEPTEMBER 2015 L A M AG .CO M GAME CHANGERS OF 2015 WHO MAKE THE CITY GREAT PAGE 107 PAG E 1 2 0 30 TOURISM & CONVENTION THE LOS ANGELES PRESENTED BY “L. A. stereotypes are so dated. Juicing, SoulCycle— we need to update our jokes.” THE PROSECUTOR WHO’S TAKING ON ROBERT DURST GUIDE OFFICIAL VISITOR’S LOS ANGELES THE L . A. WOMAN THE COLD CASE ACE UNCOVER L.A.’S HEART AND SOUL ! GREAT FINDS DESIGNER BAGS, COUTURE JEWELRY, ATHLETIC SHOES BARGAIN GRAND G HOUSE The Broad Museum Debuts Breede rs’ Cup NOVEMB YOUR G UIDE TO THE CH AMPI > Jockey Rosie OM BOARD DISCOVERLOSANGELES.C TOURISM & CONVENTION LOS ANGELES Napravnik Gritty Char’s m > The Bobby Experienc Flay e > Santa Anita A Park Like : No Other WHAT’D YOU BRING? Tailgating with USC and UCLA ONSHIP LIFESTY High Fashion Great Par , ties The World’s , Best Horses All Right : Here At You Fingertips r THAT ’70S SHOW Fall Fashion Goes Boho PLUS has the inside Breeders track on L.A.’s r_final.indd 1 FALL TV PREVIEW FROM GOTHAM Fall’s buzzi new series est the Batm : prequel an luxe life Cup_Cove THE P UBLI SHERS 9/26/14 11:40 AM OF Selfie KAREN AND JOHN GILLAN CHO ON A MAKEOVER TALE FOR THE SOCIA L MEDIA AGE Viola Davis ON HER EDGY NEW ROLE HOW TO GETIN WITH MURDE AWAY R Kather Heigl ine STEPS INTO ANOTHER GRAY AREA: THE CIA 3 LE ER 201 4 E X T E NS I V E C I RCU L AT I ON & D I S T R I BU T I ON VAL U E D • A CCE SSI B L E 100% Paid & Verified Circulation 140,000 Rate Base 932,214 Total Readership #1 #1 48% monthly title in fine grocery stores city title in California Barnes & Noble stores of households in the top ten most affluent zip codes read Los Angeles magazine Greater circulation in L.A. than all regional L.A. publications and most monthly national lifestyle publications Source: Alliance for Audited Media Publisher's Statement 6-30-13; 2013 Newsstand Data; The Media Audit 2013 DISTRIBUTION • IN DEMAND CIRCULATION IN DE M AN D 89%/11% Subscriptions/Newsstand All Major Supermarkets, retailers, bookstores, newsstands, and airports 40+ Luxury hotels reaching more than 9,500 rooms daily 4 A U T HOR I TAT I V E VO I C E ST YL ISH SOPHI S T I C AT E D • THE FUTURE IS NOW: AN L.A. CLAIRVOYANT PREDICTS YOU WILL SOON TURN THE PAGE APR 2 0 1 5 (PG. 20) • D I SCE RNI NG Buzz F R E I D A P I N T O //// M O V I E T H E A T E R M A K E O V E R S //// PROVOC ATIVE • • INVESTIGATIVE EUREKA! L.A. HOME FOR ALL THINGS DOMESTIC XXX MAY 2 0 1 5 OCT XXX XXX J O H N N Y M A T H I S //// S A V E N O R M S ! CULOTTES //// KIMONO JACKETS Eat OVEN FRESH: THE GJELINA COOKBOOK IS HERE 2 0 1 5 (PG. 48) (PG. XXX) (PG. 52) //// ’70S REDUX P AT R I C K U H O N C A S S I A //// //// T H E R E T U R N O F R I C A R D O Z A R AT E //// PUMPKIN WINE PAIRING PRETTY IN PINK ANIMAL HOUSE: PARTY AT THE L.A. ZOO AFTER DARK JUL (PG. 56) 2 0 1 5 ENRIQUE MARTÍNEZ CELAYA //// RAILROAD MUSEUMS Do //// CHICANO BATMAN //// DENVER POP CULTURE PLAYING DETECTIVE Jenny Packham coat, price on request Miu Miu belt, $305 Christian Louboutin shoes, $845 Christian Dior earrings, $9,600, and rings, $5,500 (right hand), $7,100 (left hand) Ippolita bracelet, $7,495 È WHERE TO FIND THE REAL-LIFE LOS ANGELES LOCATIONS FEATURED IN HBO’S HIT DRAMA For stores, see Shopping Directory on page 145. LIKE HER CHARACTER ON MAD MEN, E L I SA B E T H M O SS KNOWS HOW TO DRESS LIKE A LADY AND STILL COMMAND ATTENTION SOFT FOCUS TREND REPORT GOING FOR GOLD 13 LOS ANGELES MAY 2015 P h o t o g r a p h b y A N NA B E L M E H R A N B u zz L .A . STORY LOS ANGELES OCTOBER 2015 Shop by É I N T H E G R E AT A LT E R NAT I V E G RA I N S R E V I VA L of the last decade or so, the hubbub has surrounded ancient varieties like quinoa, farro, and spelt. Rice, however—the staple grain for nearly a third of the world’s population—has been largely overlooked, considered bland and too familiar. But head to Rice Bar, the new Filipino lunch counter from Patina alum Charles > 35 Lessons in style, L.A. tastemakers, hot stores, and the season's must-haves. OPEN CITY Kevin Hart RICE: WILL HEAP/GETTY IMAGES TOP: CHRISTINA GANDOLFO BY L I N DA I M M E D I ATO JOSEPH SHIN LOS ANGELES APRIL 2015 All things buzz-worthy in L.A. What's hot, what's not and more. Buzz Trendy rice? The bowl fad has chefs clamoring for flavorful heirloom varieties Menswear-inspired fashion gives way this season to femininity: diaphanous fabrics, florals, and pastels fit for an artist’s palette P LU S An alternative to shorts, the art of warm-weather layering, and how to get groovy AS LACMA CELEBRATES ITS 5O TH ANNIVERSARY, WE BREAK DOWN SIX UNFORGETTABLE MOMENTS ÈWhen the Los Angeles County Museum of Art split from what is now the Natural History Museum and opened to the public in 1965, it heralded a watershed victory for L.A. Already home to a thriving art scene, we now had a museum to prove it. In 2013, LACMA announced plans for an architectural overhaul > I l l u s t r a t i o n b y GR E G M E E S O N MAIN COURSE Grain Shower Eat Where to eat in L.A. includes critic Patric Kuh's award winning column on the most notable restaurants and a discerning guide to L.A.'s culinary options. FA L L G E T A WA Y S SAN FRANCISCO | SAN MIGUEL DE ALLENDE | SAN ANTONIO I L OST SIGHT of reality when I moved to L.A. D SMALLZ & RASKIND/CONTOUR BY GETTY FOR MORE L.A. STORIES, GO TO LAMAG.COM 32 32 L O S LAONS G AE N LG E SE L E S M O NMT AHR 2C 0H1 32 0 1 5 L . A. S t o ry Up-to-the-minute interviews with stars of film, TV, theater, and music. O C T 2 0 14 U R I N G T H E PA S T couple of decades, I have watched Eric Garcetti up close, both as a journalist and as a family friend. I first interviewed his father, Gil Garcetti, in the 1990s when he was district attorney, his tenure marked by the melodrama of the O.J. Simpson prosecution, which I observed as a commentator for NBC. My late husband, Karl, and I subsequently had meals with Gil and his wife, Sukey—amusing, noisy, opinionated evenings. We talked a lot about the city and our love for it while we also bemoaned its flaws. Occasionally Eric would be there. He was a very good listener, smart without being argumentative. It was obvious early on that he was going to follow his father into public service. 60 AS MAYOR, ERIC GARCETTI HAS FOCUSED ON PESKY BUT 47 Do The quintessential guide to all noteworthy happenings on a monthly basis. Seasonal content and more. PA G E 1 6 6 › AFTER FOUR YEARS OF CONSTRUCTION, ELI AND EDYTHE BROAD’S MUSEUM IS MAKING A BOLD STATEMENT ON GRAND AVENUE FOR MORE OPEN CITY, GO TO LAMAG.COM MANAGEABLE PROBLEMS: POTHOLES, CITY COMPUTERS, PA R K I N G TICKETS. SOME BIGGER ISSUES LOOM DAN MONICK/CORBIS OUTLINE I left Philadelphia for California when I was 23, and I spent my money on throwback jerseys— these older uniforms that everybody and their mom was buying. They were $300 to $400 a pop. I felt like I needed them all with a hat to match. I thought to myself, “This is not how it’s going to be forever, Kevin. You need to make adjustments and act accordingly.” So after dumping off a tremendous amount of money, it was time to smarten up—because if you don’t smarten up, this town will eat you alive. But if you look at pictures of me from back in the day, it’d be tough for you to find a picture where I didn’t have a throwback jersey on. ¶ When I first got here, Judd Apatow cast me on a TV show called North Hollywood and asked me to move into my costar Jason Segel’s apartment. Judd said, > LOS ANGELES JULY 2015 I l l u s t r a t i o n b y S E A N M C CA B E ART HOUSE A N N E TAY LO R F L E M I N G TAKING CHARGE The Get Hard actor on sleeping in his car, eating pancakes with Jason Segel, and the perils of Burger King AS TOLD TO MARIELLE WAKIM BUILDING SUSPENSE: From top: True Detective's all-star cast includes Vince Vaughn, Colin Ferrell, Taylor Kitsch, Rachel McAdams, and more than a few famous L.A. landmarks 49 LOS ANGELES JANUARY 2015 OUTSIDE IN La Casa de la Cuesta in San Miguel de Allende, Mexico. Opposite: Brunch at Outerlands in northwestern San Francisco 166 Columns From entertainment to politics, sports, medicine, business, real estate, and more. | LOS ANGELES | M COTNOTBHE 2R 0 21 03 1 4 O Features Well curated service journalism containing award-winning stories. LA SEPT 118 Feat ures Thought leadership, true crime tales, and power profiles. 5 AwA r D - w I n n I n g c o n T E n T AccL AI M E D E DI T orI A L • A r r E s T I n g p h o T o g rA p h y • s M A rT D Es Ig n A regional magazine of national stature. American society of Magazine Editors (AsME) national Magazine Awards 2013 Winner Personal Service 2011 Winner General Excellence 2011 Winner Feature Writing James beard Foundation Awards 2012 Winner Outstanding Food Coverage 2011 Winner Restaurant Review city & regional Magazine Awards 2015 2015 2015 2015 2014 socIETy oF pubLIcATIon DEsIgnErs 2015 Winner Photo Essay Winner Winner Winner Winner Winner Magazine Section Photography Reporting Leisure Interests Feature Design 2014 2014 2013 2013 2013 Winner Winner Winner Winner Winner Arts & Culture Writing Special Issue Criticism Reader Service Food/Dining Writing 6 covETED consuMErs AF F L uE n T • InFLuEnTIAL • s o c I A L Ly E n g A g ED Where the affluent and the socially engaged converge. AFFLuEnT Average HHI: $214,100 Average Net Worth: $1,663,000 Average Home Value: $790,600 Age 18-34 Age 65+ Age 35-54 Age 55-64 43% (Age 35-54) 21% (Age 18-34) 20% (Age 55-64) 17% (Age 65+) 57% Female / 43% Male EngAgED LuXury shoppErs • In the last 12 months, Los Angeles magazine subscribers did the following: - 93% took an action after reading the magazine - 89% rated Los Angeles magazine as "Good" to "One of my favorites" - 65% read four out of four issues - 60% discussed what they read with another person • In the last 12 months, Los Angeles magazine subscribers did the following: - 49% purchased fine jewelry - 45% owned or leased a luxury vehicle - 42% shopped at a luxury retailer or fine jewelry store - 32% purchased home artwork or collectibles EDucATED & InFLuEnTIAL TrAvELErs • Average annual travel spending: $8,300 • 77% graduated college or more • 44% volunteered for a charitable organization • 29% are owners, partners, President or Vice Presidents of a business • 89% of Los Angeles magazine subscribers took a domestic trip in the last 12 months • 82% took a round-trip by plane in the last 12 months • 75% are members of a frequent flyer program • 65% took an international trip in the last 3 years connoIssEurs AcTIvE • • • • 94% dined out in a restaurant, hotel or club in the last 30 days 81% went to a bar, lounge, or nightclub in the last 30 days 70% ordered a drink by brand in the last 12 months 61% dined at a specific restaurant as a result of reading Los Angeles magazine • Average monthly times dining out: 7 Source: 2013 Los Angeles magazine subscriber study conducted by GFK MRI; The Media Audit 2013 • In the last 12 months, Los Angeles magazine subscribers did the following: - 70% attended music concerts - 64% visited museums - 57% visited art galleries or art shows - 56% attended festivals or community events - 48% attended a live theater performance 7 I N F L U E N T I A L A U D I E NC E BUSINE SS M OGU L S • POL I T I COS • T HOUGH T LEA D ERS • INNOVATORS ENTERTAINMENT Creative Artists Agency (CAA) Disney The Hollywood Reporter International Creative Management (ICM) Paramount Pictures Sony Pictures Variety Warner Bros. Pictures William Morris Endeavor Geffen Playhouse Los Angeles County Museum of Art (LACMA) The Broad Museum The J. Paul Getty Trust Museum of Contemporary Art (MOCA) Music Center The Wallis Annenberg Center for the Performing Arts EDUCATION University of California, Los Angeles (UCLA) University of Southern California (USC) Pepperdine CIVIC BUSINESS Los Angeles Clippers Los Angeles Dodgers Los Angeles Kings Los Angeles Lakers AEG Caruso Affiliated Cedars-Sinai Medical Center City National Bank Latham & Watkins Morgan Stanley Saint John's Health Center SBE Wells Fargo Westfield The Ratkovich Company CULTURAL ARTS MEDIA Access Hollywood CNN E! Entertainment Fox Good Day LA AM 790 TalkRadio Los Angeles Business Journal Los Angeles Times The New York Times National Public Radio The Today Show The Tonight Show sports Leaders from the most influential organizations in L.A. read Los Angeles magazine. L.A. City Council The Mayor’s Office 8 InFLuEnTIAL AuDIEncE T rE n DsE T T E rs • TA s T E M A K E r s • s o c I A L I nFLu Enc Er s 30% of Los Angeles magazine subscribers work in the entertainment industry. Jenna Elfman Amy Adams Michael bay Tommy Lee Jason segel robert shapiro carson Daily Larry King Alex Trebek Tom Arnold David ratcliff Kathy griffin steven segal seth Meyers James caan David stern Lou Adler Joel silver Les Moonves Jane seymour Amy poehler brian grazer Matt groening James King clem burke calista Flockhart *Sampling of celebrity subscribers 9 EXTEnsIvE covErAgE E XpAn sI vE • vAsT • coMprEhEnsIvE Mirroring the distribution of wealth in Los Angeles. Los AngELEs counTy vEnTurA counTy calabasas $113,585 La cañada Encino $116,589 $109,055 pasadena $124,712 pacific palisades $132,432 Malibu $136,718 beverly hills $117,363 InLAnD EMpIrE santa Monica $119,730 yorba Linda $110,965 Manhattan beach $109,928 palos verdes orAngE counTy orange $124,999 $127,479 Irvine corona del Mar $108,872 $114,433 newport beach Coverage of the Most Affluent Areas Source: Claritas $121,955 10 L u X u ry h o T E L D I s T r I b u T I o n 4T h L ArgE sT u. s. LE I s u r E D E s T I n AT I o n • 2 5 .8 M ILLIo n A nnu A L v Is ITo r s • $ 1 4 b ILLIo n In A nnuAL TourI sM spEnDI ng Capturing the affluent visitor market with paid distribution in over 40 luxury hotels, delivering nearly 9,500 rooms daily. 11 D I g I TA L Dyn AM I c rE sourcE • T w o -wAy I n T E r A c T I o ns • s o c IA L c o nnEc TIo ns Delivering the Best of LA® everyday. Apps + Tablet LAmag.com social Media Site Stats iPad/Tablet Social Engagment • Average monthly uniques: 500,000 153,000+ Twitter Followers • Average page views: 1,000,000 • Complete digital edition of the print magazine including ads, video, audio, and slideshows Newsletters Mobile • 40K+ Total opt-in subscribers • 50% of LAmag.com traffic comes from mobile • Dedicated Email: 14% average open rate/ 2-3% average CTR • Users can search the 1,000+ L.A. restaurant listings and more from LAmag.com 52,000+ Facebook Likes 13,000+ Instagram Followers 2,000+ Pinterest Followers • Topical Newsletter: 17% average open rate/ 16-20% average CTR 12 EXpErIEnTIAL ME AN I N GF UL CON N EC T I O N S • C U R AT E D E X P E R IENC ES • ENG A G ED A U D IENC ES Reaching the most affluent and influential consumers in Southern California. politicos/vIps Trendsetters Thought Leaders Tastemakers celebrities Media Foodies Jetsetters c-level Executives 13 cusToM pubLIshIng DE sIgn E DI T orI A L • • prInTIng • D I s T r I b u TIo n Publishing magazines and books that help our clients build their brand and tell their story. LA Tourism LA Tourism China Issue OFFICIAL VISITOR’S GUIDE 2 015 usc Trojan Magazine breeders' cup Breeders’ Cup NOVEMBER 2014 YOUR GUIDE TO THE CHAMPIONSHIP LIFESTYLE > Jockey Rosie UNCOVER L.A.’S HEART AND SOUL LOS ANGELES OFFICIAL VISITOR’S GUIDE 30 Napravnik’s Gritty Charm > The Bobby Flay Experience > Santa Anita: A Park Like No Other PRESENTED BY THE LOS ANGELES TOURISM & CONVENTION BOARD DISTINCTIVE NEIGHBORHOODS PROMISE SOMETHING FOR EVERYONE BEST RESTAURANTS WHERE TO FIND THE CITY’S TOP-RATED FOOD 7 UNIQUE ITINERARIES FOR FAMILY FUN, CELEBRITY SPOTTING, ADVENTURE SEEKING, ROMANTIC RENDEZVOUS, AND MORE High Fashion, Great Parties, The World’s Best Horses: All Right Here At Your Fingertips GREAT FINDS! COUTURE JEWELRY, DESIGNER BAGS, BARGAIN ATHLETIC SHOES DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD PLUS Breeders Cup_Cover_final.indd 1 has the inside track on L.A.’s luxe life 9/26/14 11:40 AM 14 A T r u s T E D pA rT n E r coLLAborATIvE • provEn • crEDIbLE The most prestigious brands in the world align themselves with Los Angeles magazine. 15 pubLIshED by A LEADEr bIg MArKE T s • bI g I MpA c T • T u r n -K E y b uy Emmis Publishing is a leading publisher of highly respected city magazines with a combined reach of over 3.8 million readers. A DOWNTOWN L.A. CLASSIC REBORN CLIFTON’S, WE’VE MISSED YOU PAG E 1 3 0 F E AT U R I N G Mindy Kaling SHE SHE’S FUNNY, F BRILLIANT, AND FIERCE ON TURNING EXPECTATIONS INSIDE OUT THE L . A. WOMAN “L. A. stereotypes are so dated. Juicing, SoulCycle— we need to update our jokes.” GAME CHANGERS OF 2015 WHO MAKE THE CITY GREAT PAGE 107 $4.95 SEPTEMBER 2015 L A M AG .CO M Atlanta magazine THE COLD CASE ACE THE PROSECUTOR WHO’S TAKING ON ROBERT DURST PAG E 1 2 0 G GRAND HOUSE The Broad Museum Debuts WHAT’D YOU BRING? Tailgating with USC and UCLA THAT ’70S SHOW Fall Fashion Goes Boho Los Angeles magazine Orange Coast Cincinnati magazine Indianapolis Monthly Texas Monthly 16