When you - Stylist and Salon Newspapers

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PROFESSIONAL TRADE NEWSPAPER FOR THE BUSINESS OF: HAIR | NAILS | SKINCARE
DECEMBER 15, 2015 - JANUARY 15, 2016 | VOLUME XXXI | NUMBER 12 | ISSUE 369
NORTHWEST
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Digital Newspaper
www.nwstylist.com
#Throwback
Thursday
Take Control of
Your Career — Plan
Your Future Today
Oregon and Washington
Cosmetology News
Measuring Your Salon’s
“Walkout”
Factor
A Christmas Wish List
for Salon Owners and Stylists
How to Take the Awkwardness
Out of
Tipping
His
Craft,
Leaving His
Mark
Calendar of
Shows and Events
For the Salon Owner and Beauty Professional Only
Cover Photo by Dosha Creative Team
Dosha Salon and Spa — Portland, Oregon
Photographer: Mark Daniel Muzzy
Stephen Moody: Dedicated to
STAY INFORMED: COSMETOLOGY BOARD NEWS | SHOWS | CLASSIFIEDS | PRODUCT REVIEWS | LOCAL HAPPENINGS
In this issue...
Raising the Education Bar.......................... 16-19
From humble beginnings in a small coal mining community in South
Yorkshire, United Kingdom to impacting salon professionals on every
continent, Stephen Moody’s reach has been global.
Northwest Stylist & Salon
Volume XXXI, Number 12, Issue 369 • December 15, 2015 - January 15, 2016
Founded1984byDavidPorter•PublishedmonthlybyHolland Graphics, Inc.
Toll�free(888)297�7010•(503)297�7010•Fax(503)297�7022
E�mail:[email protected]•Website:www.nwstylist.com
The Nail Extension .................................... 20-21
Mailing Address:
P.O.Box657•18774NWSellersRoad•Banks,OR97106
Tipping is an important area where clients can really have an impact on
our take-home. So when it comes to receiving gratuity it becomes paramount that the process of a client giving money is easy and also discreet.
Publisher ................................................................ Holland Graphics, Inc.
Managing Editor .......................................................................... Lisa Kind
Production Manager ............................................................. Joel Holland
Advertising Director .................................................................... Lisa Kind
Copy Editor...........................................................................Linda Holland
Better Business ......................................... 24-27
How can you possibly build a viable company and brand that isn’t susceptible to the ravages of a walkout? Here is Neil Ducoff ’s five-step approach
to building a business - not just columns on the appointment book...
Mission: Business Beautiful . . . . . . . . . . . . . . . .
Oregon Board of Cosmetology News . . . . . . . . . .
Northwest Hair and Fashion Award Winners . . . . .
Washington DOL Cosmetology News. . . . . . . . . .
Beyond Your Chair . . . . . . . . . . . . . . . . . . . . . .
Raising the Education Bar . . . . . . . . . . . . . . . . .
The Nail Extension . . . . . . . . . . . . . . . . . . . . . .
Angel del Solar ~ Transforming Salon Education. . .
Better Business . . . . . . . . . . . . . . . . . . . . . . . .
A Christmas Wish List for Salon Owners and Stylists
Esthetic Endeavors . . . . . . . . . . . . . . . . . . . . .
Blue Highways . . . . . . . . . . . . . . . . . . . . . . . .
The Mane Objective. . . . . . . . . . . . . . . . . . . . .
Confessions of a Coiffurist . . . . . . . . . . . . . . . . .
William Whatley Appears at Spokane Beauty Event .
Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . .
Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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. 42-43
Contributing Writers:
Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff, Jayne Morehouse,
Marco Pelusi, Shawnna Parry, Fred Jones, MiladyPro, Laura Armenta,
DJ Victory, Ali Davidson, Julie Vargas, John Gonzales
Oregon Board of Cosmetology
Holly Mercer, Director, Health Licensing Office
Washington State Advisory Board
Susan Colard, Administrator
Doron C. Maniece, Cosmetology Licensing Program Manager
NW STYLIST & SALON is is available online as a digital newspaper emailed to licensed salons and beauty professionals in Oregon and Washington. Circulation is restricted to members of the beauty and barber profession, its
suppliers and students.
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made
in writing in advance with the editor/ publisher.
ABOUT THE COVER:
ALL MATERIAL COPYRIGHT 2015 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part
COVER PHOTO BY DOSHA CREATIVE TEAM
Dosha Salon and Spa — Portland, Oregon
Hair: Joe Ortis; Makeup: Allyson Williams
Team Leaders: Chelsea Wescott and Christina Carlsson
Photographer: Mark Daniel Muzzy
Model: Delaney Perroset
of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means,
electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.
OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not
necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising
contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of
the publisher. NW Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the
paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other
than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrange-
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ments. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be
Now you can ensure you’ll get the Northwest Stylist each month
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subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts.
In the event a suit or action is brought to collect amounts due NW Stylist & Salon shall be entitled to recover
attorney fees and costs incurred.
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online digital edition and eNewsletter. To view the online edition of Stylist Newspapers and to receive exclusive
articles and offers, you must be a beauty professional or in the business of beauty.
2
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DECEMBER 2015
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NORTHWEST STYLIST & SALON
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WWW.NWSTYLIST.COM
Planning for
#ThrowbackThursday
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I’m a big fan of #ThrowbackThursday. Surely I’m
888-561-8068
not the only one. On more than one occasion I’ve
Thursday2020. Take a selfie, picture of your work,
come across an old photo on a Tuesday or Wednes-
or something inspiring right now. This is the pic-
day and put it in a special place to reserve for post-
ture you will share on a #TBT in five years.
What is going to make this picture worthy of
ing to social media on Thursday.
donning #TBT? Well, what is going to be differ-
There’s something gratifying about a picture
ent about your career five years from
that reminds us that while daily life can
feel stagnant, change is happening.
I know I’m not the only one or there
wouldn’t be more than 33 million posts
on Instagram donning the hashtag.
The way I see it, there are two categories of #TBT posts. There are the
posts made to say, “Look how good we
today? More importantly, how are you
It’s fun to stumble
across a picture
and realize how
far you’ve come,
so let’s guarantee
that happens.
going to make that happen?
When making goals, begin with the
end in mind. Where will you be working
and will it be hourly, commissioned, or
salary? Will you be an employee, independent contractor, or business owner?
What will be your specialty? How many
had it.” Then there are the #TBTs that
hours a week will you be booked? Will you be
say, “Look how far I’ve come!”
When it pertains to your career, the second kind
rebooking? Selling product? Teaching? Traveling?
of #TBT, “Look how far I’ve come,” is clearly the goal.
What exactly does your career look like in 2020?
It’s fun to stumble across a picture and realize how
List as many details as possible. This is the target
far you’ve come, so let’s guarantee that happens.
for which you’re aiming.
Let’s plan for career #Throwback
continued on next page
WWW.NWSTYLIST.COM
|
| DECEMBER 2015
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3
Now, look at the picture you took today; this is
The picture you take today will be worthy of a
your jump off point — the beginning of the jour-
positive Throwback Thursday hashtag in 2020 if
ney. What exactly does this look like? What are you
you just make small but deliberate changes in your
making each year, month, week, day, hour? What’s
day-to-day business between now and then. It may
your average ticket, rebooking percentage, retail
be a simple change in vocabulary, from offering to
per client, time needed to complete each service,
rebook clients to telling them the date of their next
amount of down time?
appointment.
Where are your
strengths and weaknesses? What do you like
and dislike about your
current work life? In 2020,
you aren’t going to find
the picture you’ve taken
But don’t be discouraged if it seems
like there is an insurmountable
amount of change that needs to take
place between today’s selfie and
2020 when it becomes a #TBT.
today and share it for
It could be getting to the
salon half an hour earlier
each day so you have time
to properly plan and prepare
for each client on the books,
both physically and mentally. Maybe you should set
an alarm on your phone to
#ThrowbackThursday because all of these things
remind you to spend one hour every Monday par-
have just magically improved.
ticipating in a webinar, watching videos, or reading
But don’t be discouraged if it seems like there is
articles to expand your education. Don’t overwhelm
an insurmountable amount of change that needs
yourself with the big audacious goal for your career;
to take place between today’s selfie and 2020
simply change one small thing every day and you’ll
when it becomes a #TBT.
be amazed at how it will add up.
That is the beauty of a TBT post. A Throwback
Remember that we all start somewhere. Where
Thursday photo is worth sharing because the
you begin has little to do with defining your des-
amount of change that has taken place between
tination. It’s the steps you take along the journey
the day the photo was taken and this one will be
that define your destination. If you have a particu-
startling. Tremendous achievement and change
lar destination in mind, plan your steps accord-
are happening when we aren’t even paying at-
ingly. Take control of your career—plan your future
tention. Just imagine what can be achieved when
#ThrowbackThursday today.
one begins to pay attention and plans their 2020
Ali Davidson is the Director of Membership for Associated Hair Professionals (AHP), which provides
advanced education, business resources, marketing materials, career support, and liability insurance
to hairstylists and barbers (www.insuringstyle.com).
#ThrowbackThursday.
4
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DECEMBER 2015
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WWW.NWSTYLIST.COM
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Oregon Board News
Health Licensing Office
700 Summer Street NE, Suite 320 • Salem, OR 97301-1287
Phone (503) 378-8667 • Regulatory Compliance (503) 373-2024
www.oregon.gov/OHLA
HLO Agency Staff:
Holly Mercer, Director
Bob Bothwell
Regulatory Division Manager
Board of Cosmetology:
Peggy McJunkin, Salem • Heidi Zuniga, Springfield
Lisa Bonner Brown, Portland
Franklin Whatley, Portland • Roger Wert, Roseburg
Amber Starks, Portland • Michael Nurre, Portland
2016 Oregon Board of
Cosmetology meeting schedule
At the Oct. 12, 2015, board meeting the
Oregon Board of Cosmetology approved the
meeting schedule for next year. The 2016 meeting dates are:
• Jan.25,2016
• April4,2016
• Aug.22,2016
Meetings are held in the Rhoades Conference
Room on the third floor of the Veterans Building
in Salem, 700 Summer St. NE.
» Board of Certified Advanced Estheticians
The Board of Certified Advanced Estheticians,
created by House Bill 2642, is scheduled to have
its first meeting in November. To keep up to
date on news involving this new board, use the
information above to sign up for the interested
parties mailing list (select “Board of Certified
Advanced Estheticians”) or visit the HLO website
at http://www.oregon.gov/OHLA/CAE/ .
6
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DECEMBER 2015
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» Licensees by the Numbers
Cosmetology license numbers (as of Dec. 11 2015):
Barbers: .................................................................3,488
Estheticians: ....................................................14,366
Hair Designers: ..............................................21,740
Nail Technicians: ...........................................13,383
Natural Hair Care: ..................................................66
Facilities: ...............................................................4,687
Independent Contractors: ..........................7,341
» Stay Informed
Reminder: Being a licensee does not automatically add you to HLO’s contact list. If you
want to stay informed about the doings of the
Board of Cosmetology, there are a couple of
ways to get added to the list:
• Composeanemailtomaria.s.gutierrez@dhsoha.
state.or.us with name, address, email, phone number and which program you would like to receive
information on (Board of Cosmetology) and how
you would like to receive the information (by
postal mail or email).
• SendbypostalmailtheRequestto
be Added to the HLO Contact List form
(www.oregon.gov/OHLA/docs/AgencyForms/HLO_Request
_to_Add_to_Contacts_List_1-1-15.pdf) or other written request that includes name, address, email,
phone number and which program you would
like to receive information on (Board of Cosmetology), as well as how you would like to receive
the information (by postal mail or by email).
WWW.NWSTYLIST.COM
New Cosmetology Field of Practice Exams Effective Jan. 1, 2016
On Oct. 12, 2015, the Oregon Board of Cosmetol-
domain has changed substantially. These blueprints
ogy voted to adopt updated blueprints for new
are slightly different from the ones approved by the
barbering, hair design, esthetics and nail technology
board in August, but the changes are minor.
field of practice written examinations. The new exam
HLO office hours for testing remain 8 a.m.-1:30
blueprints provide career schools with the informa-
p.m. Mondays, Wednesdays, Thursdays and Fridays,
tion they need to prepare for the new written exams,
and 9 a.m.-1:30 p.m. Tuesdays.
which will be implemented on Jan. 1, 2016.
If you have any questions or need additional
The blueprints, linked below, provide the following
information, please contact the Health Licensing
information for each exam: the number of questions,
Office at 503-373-1816 or check out our website at
the time allotted, the sources used to reference each
www.oregon.gov/ohla.
question, the percent of questions from each domain
•Barber exam blueprint
(or category), and the percent of questions asked
•Esthetics exam blueprint
from each skill set listed with in each category. The
•Hair exam blueprint
number of questions and the time allotted for exams
•Nail exam blueprint
has not changed; however, the percentage of ques-
To stay up-to-date on Board of Cosmetology busi-
tions from each domain and each skill set within each
ness, join our interested parties mailing list.
Board of Cosmetology Considering Increase in Civil Penalties
The Oregon Board of Cosmetology is considering new rules that would increase the fines for
licensees who are repeatedly non-compliant with
laws and rules. Another potential change would
provide the board with the ability to suspend and
revoke authorizations for repeated violations.
•Proposed rules on civil penalty increases and
authorization suspensions and revocations
The proposed rules also increase fines for
certain safety and infection-control penalties,
including failure to disinfect foot spas and discard
disposable articles.
The public comment period ran Oct. 1 through
5 p.m. Nov. 30, 2015, and a public hearing took
place Oct. 28 in the Rhoades Conference Room at
the Health Licensing Office, 700 Summer St. NE
(Veterans Building), Salem, OR. The board is expected to adopt permanent administrative rules at
the Jan. 25, 2016, board meeting.
If you have questions, contact Policy
Analyst Samie Patnode at 503-373-1917 or
[email protected].
WWW.NWSTYLIST.COM
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| DECEMBER 2015
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7
Northwest Hair and Fashion Award Winners
Winners of the Northwest Hair and Fashion
awards for 2015 were announced during Seattle
Style Night on October 14 at Fremont Foundry
Gary Manuel Salon; Mari Dwyer, Collage Salon;
Jeremy Todd Abraham, AFH Salon
• NW Master Hairstylist of the Year Winner: Lisa
Events. The second-annual event honoring fashion
Power, Lisa Power Salon (Seattle); Finalists includ-
and beauty in the Pacific Northwest was hosted by
ed David Scott, The National Beauty Salon; Annie
Anny Havland of Talk It Up TV, and presented by
Fisher, AFH Salon; DeAnnalyn Teal, Teal Salon;
Vann. Edge Salon and DList Magazine, with spon-
Dayna Cakebread, Gossamer Salon
sorship support from Hogue Cellars, Grey Goose
• NW Makeup Artist of the Year Winner: Michael
VX, Kevin Murphy, D’Usse Cognac, Woodford Re-
Matteson, Vann.Edge Salon (Seattle); Finalists
serve, and Salon Services.
included Cassie Bledsoe, Aveda; Bek Harvey, Pure
A total of 84 nominees were submitted to a
panel of judges who selected finalists based on
Alchemy
The judges for the Northwest Hairstyling Award
review of their portfolio and talent. Winners and
categories included industry leaders such as Ted
finalists in the Hair categories include:
Gibson, Ruth Roche, Ginger Boyle, Aveda, and
• Northwest Newcomer of the Year Winner: Tues-
Modern Salon Magazine.
day Teal, Teal Salon (Portland); Finalists included
Winners and finalists in the Fashion categories
Leo Rosaroso, Foxfire Salon; Emily Kang, Salon
include:
Antonio
• Up-and-Coming Designer of the Year Winner:
• NW Avant Garde Designer of the Year Winner:
Kim Botner, Dosha Salon (Portland); Finalists
included Kermit Allen, Kermit Dane Salon; Zoe
Maria Ham; Finalists include Monica Tanbrin and
Sara Breakfield
• Jewelry Designer of the Year Winner: Vasiliki
Designs; Finalists include FoamWader, JMcCor-
Boysen, Z Salon
• NW Haircolorist of the Year Winner: Alex Lawlis
, Gary Manuel Salon (Seattle); Finalists included
mick Designs, Lolide, Saebyn Marie
• Menswear Designer of the Year Finalist: Ju-
Angelo Terracciano, Refinery Salon; Stacie Bowie,
leano; Finalists include: Like a Rockstar, Rich Kids,
Bowie Salon
Tommy DeVera
• NW Hairstylist of the Year Winner: Jeremy No-
• Casual Womenswear Designer of the Year Win-
vak, Stylus Salon (Seattle); Finalists included Ash-
ner: Tom Ordonio; Finalists include MEKA Cloth-
ley Biggerstaff, Caruh Salon & Spa; Lindsey Phelps,
ing, Rebekah Adams
8
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DECEMBER 2015
|
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WWW.NWSTYLIST.COM
• Fashion Photographer of the Year Winner: Leo
Lam; Finalists include James Cheng, Jason Deetz,
Spread the Word...
McCade Dolan, Michelle Moore
Open Enrollment for the
Affordable Care Act “Covered
California” Starts November 1!
• Fashion Model of the Year Winner: Anya Zaytseva; Finalists include: Amberleigh West, Haley
We Focus on YOU!
• Formal Designer of the Year Winner: Dawson &
Deveraux; Finalists include: Devon Berrong, Julie
Danforth, Justin Zachary, MAC Fashion House
Winners in the Fashion categories were selected
by a panel of judges that included experts such as
Jamie June, Charity Mainville, Rebeca Klein, and
Tannya Bernadette.
In addition, the event featured hair and fashion
showcase collaborations from Charlie Price and
Chanel, Afh Salon and Armani, Caruh Salon and
Yves Saint Laurent, Chromatique Salon and Valentino, Cary Manuel and Vivienne Westwood, and
Vann.Edge Salon and Alexander McQueen.
Event organizers used the event to highlight
three non-profit organizations, including The Beyond Project, Talk It Up TV Foundation, and Hearts
and Hands. Each of these organizations seeks to
empower and inspire others to create lasting positive change.
“At Salon Services, we were thrilled to support
such a wonderful celebration of Northwest talent
and causes that are working tirelessly to make a
difference in our communities. This event really
showcased the best-of-the-best, and was a wonderful way to honor incredible creativity and talent,” explained Salon Services Owner Sydney Berry.
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WWW.NWSTYLIST.COM
|
| DECEMBER 2015
|
9
Washington Board News
Cosmetology, Barbering, Esthetics and Manicuring Advisory Board
State of Washington, Dept. of Licensing
P.O. Box 9026, Olympia • Washington 98507
(360) 664-6626 • email: [email protected]
www.dol.wa.gov/business/cosmetology
Advisory Board Members:
Megan Pedersen, Chair - Esthetician • Tina Evans, Vice Chair - Vocational School
Kristina Valiani - Esthetician • Victoria Kile - Private school • Katie Collette - Cosmetologist
Jeri Bryant - Cosmetologist • VACANT - Barber • Douglas Hoggatt - Apprentice Salon
VACANT - Manicurist • Shari Purves-Reiter - Public member • VACANT - Hair Design
There will be a Cosmetology, Barber, Esthetician, Master Esthetician, and Manicuring
Advisory Board meeting on Monday, January
11, 2016 at 9:00 am. The meeting will be held
at the Department of Licensing, Business and
Professions Division, Conference Room 209, 405
Black Lake Blvd, Olympia, WA 98507.
Advisory Board Members:
Megan Pedersen, Chair - Esthetician
Tina Evans, Vice Chair - Vocational School
Kristina Valiani, - Esthetician
Victoria Kile, - Private school
Katie Collette, - Cosmetologist
Jeri Bryant, - Cosmetologist
Vacant, - Barber
Douglas Hoggatt, - Apprentice Salon
Vacant, - Manicurist
Shari Purves-Reiter, - Public member
Vacant, - Hair design, coming soon
(if you are interested in any vacant position,
please email [email protected] and we will
send you information on how to apply)
DECEMBER 2015
|
name on your license, send copies of documentaWe need these to update your record. If you are
changing your name at a time other than renewal
and need a copy of your license with your new
name there is a $15 duplicate license fee.
ADDRESS UPDATES: Remember to keep the
» Board Meeting
|
NAME CHANGES: If you wish to change your
tion showing both your new and your old name.
Staff Members:
Director, Pat Kohler • Administrator, Susan Colard
Program Manager, Doron C. Maniece • Administrative Assistant, Cameron Dalmas
10
» Did You Know?
|
Department of Licensing updated when your mailing address changes so you continue to receive important notifications regarding rule changes as well
as receiving your renewal notice on time. You can
change your mailing address at any time by emailing your updated information to [email protected].
NOTICE: If you pay your license renewal fee
through an automatic bill payment system, make
sure that you include the professional code and
license number with your payment so we can apply
your payment properly.
ONLINE RENEWALS: We have a new process
to renew you Operator and Instructor/Operator
license online! A password is no longer needed.
Go to https://fortress.wa.gov/dol/solar/Login.aspx and choose
‘Operator or Instructor/Operator’ from the drop
down menu. Enter your license number; the last
four of your social security number, your last name
and your date of birth in the corresponding boxes,
then click continue to begin the renewal process.
You can update your information during the renewal process also.
WWW.NWSTYLIST.COM
Hair Design Endorsement
» IMPORTANT NOTICE:
As you are aware, the Department of Licensing (DOL) has contracted with PSI for the
administration of the National Interstate Boards
of Cosmetology (NIC) written and practical examinations. The contract start date was scheduled for November 4, 2015, however due to
delays around programming and other contract
requirements; the implementation date was
delayed until January 4, 2016.
DOL has determined it is in the best interest of
the stakeholders to discontinue the contract with
PSI at this time and we have extended our contract with Ergometrics, the current exam vendor.
Our goal is to ensure the test administration
for the cosmetology, hair design, manicure,
barber, esthetics, master esthetic and instructor’s examinations are fair, consistent and
administered in a professional environment.
We will keep you updated on any upcoming
changes in the future. Please continue to follow
the existing process for school reporting, and
scheduling of candidates for testing. Thank you
for your patience and our goal is to continue
Visit our Website!
www.dol.wa.gov/business/cosmetology
to provide the standard of service you are accustomed to. If you have questions, please
contact our office at (360) 664-6626, or by email
at [email protected]
The Public Rule Hearing for SHB 1063 was held
on December 4, 2015 with all in favor of the proposed changes. We are working hard to make the
launch date goal for the new hair design endorsement to be February 1, 2016!
Changed Sections:
•308-20-055 Apprentice records.
•308-20-080 Minimum instruction guidelines for
cosmetology, barbering, manicuring and esthetics training.
•308-20-110 Minimum safety and sanitation standards for schools, cosmetologists, manicurists,
estheticians, barbers, instructors, salons/shops,
mobile units and personal services.
•308-20-210 Fees.
Amended Sections:
•308-20-010 Definitions
•308-20-080 Minimum instruction guidelines for
cosmetology, barbering, manicuring and esthetics training
•308-20-090 Student credit for training in a licensed school
•308-20-210 Fees
•View the proposed changes at www.dol.wa.gov/
business/cosmetology/lawsrules.html/
wac308-20shb1063proposed.pdf
For the most current information on the
cosmetology, manicuring, barber and esthetics
program, visit our web site.
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>Beauty Industry Wishes for the New Year
and the most prolific content creators are holding
people’s attention and becoming our new leaders.”
Beyond Your Chair Jayne Morehouse
— Gerard Scarpaci, cofounder, www.hairbrained.me
As we close out 2015 and look ahead to 2016,
“I wish for every beauty professional to truly under-
I asked some of my friends and industry notables
stand how much of a difference our talented hands
about their wishes for the professional beauty
and caring hearts make in our communities and in
business in the New Year. I’m delighted to share
the world. Remember, we give an amazing gift every
their thoughts with you.
day to all of our guests by helping them look — and
“May every salon professional in every salon set-
most importantly — feel their very best from the
ting in every city throughout the world realize that
inside out.” — Debra Penzone, president, Charles Penzone
she or he is part of the greatest life-changing profes-
Salons, Columbus, Ohio
sion in the modern world.” — Dr. Lew Losoncy, salon psy-
“My wish is for beauty professionals to realize that
chologist and co-author of On Becoming a Psy-Cosmetologist
while technical skills are always important, the future
“My wish is that salons can truly become HAVENS,
belongs to those who understand that people skills
not only for our clients, but for those of us who work
are equally, if not more, important. Never-ending
so hard and spend so much time there. May we re-
education is the gateway to both.” — Joe Santy, owner
spect, nurture and care for each other as we strive to
of Attitudes Hair Studio, Langhorne, Penn., and co-author of
make this world a more beautiful place. Let us re-
Passionate Salon Professionals with Dr. Lew Losoncy
member that when we truly work together, and when
“I wish for us to come together as a united industry
we support one another, rather than merely work
to truly understand that when one person’s behavior
side by side, we ALL benefit. And, the salon business
is unprofessional, it undermines us all. We will never
GROWS. We get nearer to shedding the title of ‘service
gain the respect we deserve if we continue to tear
provider,’ and become seen as the true and caring
each other down instead of building each other up. I
professionals that we are. Happy New Year!” — Beth
am reminded of a quote David Wagner spoke many
Minardi, colorist and creator of Beth Minardi Hair Color
years ago at a show: ‘A rising tide lifts all ships.’”
“I hope to see more stylists become engaged
socially, spreading ideas, and sharing inspiration
— Millie Haynam, industry consultant, founder MD Beauty
and Wellness, co-host Nail Talk Radio, Solon, Ohio
through photos and videos. Our industry is changing,
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“I wish for all hair colorists to follow their passions,
others beside ourselves and focus on philanthropic
take advantage of the unlimited advanced education
projects. I hope people enter and stay in this industry,
available, utilize their creative skills and achieve un-
love it and enjoy their careers as much as I have.” —
limited success!” — George Alderete, hair colorist, educa-
Lisa Power, owner, Lisa Power Salon, Seattle
tor and academy color director for Keune “My wish is for an honest push to see state-wide
“My wish is that all beauty professionals focus
standards for professional licensing.” — Charles R.
on and take care of the valued guests in our chairs.
Riser, Jr., CEO, founder and dean of The Temple: A Paul Mitch-
Those are the people who will bring us new clients
ell Partner School, Frederick, Maryland
and keep us in business.
We must remember to
treat them like royalty,
because the last thing
they remember is how
they are feeling when
they leave our chairs.”
“My wish is for all of us to elevate our industry
and inspire our youth to the greatness they can
be. There is no industry like the beauty industry!”
— Charles Marcus, president at The Empowerment
International Group Inc., Toronto
“My wish is for
everyone to realize
the power of coaching, mentoring and
attending great
educational events.
My proudest mo-
— Sherry Slaght, owner of Essence Salon, Strongsville, Ohio,
ments are when someone calls or writes and shares
and Redken Artist
how my CDs or an in-salon seminar has helped them
“My wish for our beautiful industry is continued
achieve success. Education is such a gift. Once you
strengthening of manufacturer/ distributor relation-
experience the value of stepping outside your comfort
ships with salons and their employees. It has never
zone, you want to live there.” — Geno Stampora, life
been more important to expect and receive whatever
enhancement speaker and coach
support our business needs — whether it be business
Finally, I invite you to share your wishes for the
or technical education. At the end of the day, we all
industry on Stylist Newspapers’ Facebook page and
win together.” — Vivian Moore, managing vice president,
with me through one of the contact forms below.
Mitchell’s Salon & Day Spa, Cincinatti, Ohio
My wish for all of our readers is that you find peace,
“My wish is for the bar to continue to be raised
prosperity and ultimate happiness throughout the
and the level of professionalism keeps getting higher,
holidays and in 2016.
as we continue to be inspired and educate ourselves. I
Jayne Morehouse is a monthly columnist for The Stylist Newspapers and the president of Jayne & company, a full-service brand communications, public relations and social media agency for companies, brands,
salons and spas. Follow her www.twitter.com/JaynePR and www.twitter.com/BeautyIQ and connect on
www.facebook.com/jayneandco.
hope this industry continues to band together to help
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Stephen Moody: Dedicated to His Craft, Leaving His Mark
to follow your dream. You can sense the immense
pride Moody has for the impact she made on him
Raising the Education Bar MiladyPro
and the industry. “Three months later she left
From humble beginnings in a small coal mining
London and returned home to me/the salon/her
community in South Yorkshire, United Kingdom to
life, but not after thanking this man and reminding
impacting salon professionals on every continent,
him that he had one salon and it might be an idea
Stephen Moody’s reach has been global.
to open an academy to allow countless others to
Moody’s impact is immeasurable and his message clear: learn by doing, by being hands on and
to elevate the industry by giving back to others.
Like many professionals, you can say Moody was
learn what she had learned.” That man was Vidal
Sassoon.
By age 14, Moody was shampooing clients
every Saturday to make extra money and saved
literally born into the business, “My mother was a
up enough money to enroll in a course at the
struggling salon owner, who gave birth to me in
Vidal Sassoon Academy at age 19. He was asked
the bedroom above her salon.” Yet his mother had
to interview for the role of varder by the principal
a drive to be successful, a drive he has embodied
of the academy and at this formative stage of his
throughout his career.
career his passion for educating others took flight.
She was willing to make tough choices to take
“My goal was to take on something from every-
her craft and business to another level. “Financially
one I was around (good or bad), to volunteer to
and creatively, the salon was going nowhere for a
help at every event and be the proverbial sponge.”
number of years. When I was three, my Mum wrote
He forged a path onward and upward with a com-
to a hairdresser in London who was breaking the
mitment to learn and absorb as much as he could
mold by cutting rather than setting hair. After nu-
along the way. This is the true mark of a great edu-
merous failed attempts she managed to convince
cator; a constant need to improve, to learn, to grow
him to allow her to ‘help out’ in his salon by sweep-
beyond current knowledge and skill.
ing, shampooing and making coffee, all of this in
exchange for being taught how to cut hair.”
By 1987 his passion and hard work propelled
him into his role as principal of the Vidal Sassoon
One can imagine the courage and commitment
North American Academy in Los Angeles, Califor-
it would take to leave your child and life behind
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y
r
o
t
S
My
PRESENTED BY
I first performed at IBS New York
back in 1969, celebrating exactly
one year as a professional stylist.
That experience was amazing and it
started my tenure on the Main Stage
— I’ve been performing ever since!
I’m honored that IBS New York
played a huge role in the launch of
my career. Today, I present in more
than 47 different cities to crowds
of all ethnicities and get to share
my creative vision with thousands
of stylists. Every hairdresser in the
world should attend IBS New York
at least once to experience everything the event has to offer!
Martin Parsons
CREATE YOUR OWN STORY AT IBS NEW YORK
SAVE $10 PER DAY
WHEN YOU REGISTER AT
IBSNEWYORK.COM
CORPORATE SPONSORS:
SOURCE CODE: 813
CO-LOCATED WITH & FREE ADMISSION TO
nia. In 2003, Moody became international execu-
illustrates Moody’s impact, “I remember being
tive director of Vidal Sassoon Education globally.
almost complete with my training to become a
Under his direction countless salon professionals
teacher at the Vidal Sassoon academy. I was strug-
learned their craft, launched their careers and real-
gling to perfect a specific haircut and had failed a
few assessments. I remember
ized their dreams.
Stephen asking me to cut an
One of the most sought
after educators in the industry,
extra model with him. It was a
DJ Muldoon, owner of The
graduated bob. His breakdown
Factory Salon and education
of the simplicity of graduation
space in San Diego, CA, shares
and the delivery of the right
the impact Moody had on his
information without the super-
career, “In my time at Vidal
fluous turned the light bulb on
Sassoon he always pushed me
for me. He gave me the why.
to be better and to take the
This was a pivotal moment. I
opportunity that was given to
didn’t look back after that.”
Muldoon’s story is echoed
me. He taught me the importance of being a part of
something that was very
unique and delivered at
a very high standard. To
“Listen and think before you reply.
Treat every hairdresser with the level of
respect they deserve.” — Stephen Moody
by iconic talent industry wide and illustrates
a common theme of
Moody’s career: work
hard, stay true to who you
this day, I still look up to
him as a solid mentor that never ever compromises
are and surround yourself with others you can sup-
his integrity.”
port and learn from. “Sharing ideas, inspiration and
Spend any time around Moody and this is evi-
technique with other professional hairdressers has
dent. He pays attention to details, asks questions
always been a great joy to me,” declared Moody.
and is driven by preparation. His energy elevates
Yet, he operates with humility. Being around
those around him. He has a calm self-assurance
him you feel a sense of someone who appreciates
of a man that has been there before but is look-
the path he is on. He’s never forgotten where he’s
ing to see things anew.
come from, “Looking back at how Vidal’s message
Muldoon goes on further to share a story that
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propelled my family’s business and destiny has
WWW.NWSTYLIST.COM
been an underlying factor in what has driven me…
his influence, morals and integrity have made an
indelible impression on me.”
The beauty business offers professionals a myriad
of opportunities and career paths. There are avenues to take as one evolves. Moody’s path illustrates
this. Currently, Moody is the Wella Global Education
Academy Dean. “After leaving Sassoon I listened
to many offers and suggestions. Only Wella made
sense regarding the continued Stephen Moody
crusade to elevate the craft through education.”
He creates and evolves an educational resource
that supports and inspires over 800 hairstylists/educators who are part of the Wella Global education
team. In this role he travels the globe supporting
others to be great hairdressers, which, in turn, supports them to grow in confidence. Seeing people
achieve their goals and have their dreams actualized truly makes an impact and Stephen Moody is
leaving his mark.
what makes them go to the next level. Stay sharp
and constantly question yourself. I do it every day.
The truly mega talented ones are incredibly humble
and make little noise…Make sure you have a truly
giving nature and a gallon and a half of patience.”
From the vantage point his illustrious career
affords him, Moody offers great advice to anyone
It’s evident that his passion and curiosity will
in the industry aspiring to greatness, “Listen and
continue to drive him and fuel others to elevate
think before you reply. Treat every hairdresser with
who they are and what they provide. “Supplying
the level of respect they deserve.”
hairdressers with quality, real world, hands on
education that is full service in nature (color, cut,
When you think about it, there are so many
potential challenges that will be faced as you build
finish, etc.) moves me, that and the ability to keep
your career. Knowing what you value and why you
on giving. I’m ever ready.”
do what you do is critical. “All winners in our craft
All interviews were conducted by Stephen Gomez for MiladyPro, the premier destination for ongoing
professional beauty education, providing a one-stop source that includes the latest trends, techniques
and business skills for salon and spa professionals. Visit www.miladypro.com
have a vein of uncertainty,” Moody explains, “It’s
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How to Take the Awkwardness Out of Tipping
The Nail Extension Elizabeth Morris
about gratuity. She felt so awkward asking for tips
and often found herself instructing clients not to
November and December mark the time of
tip her at all. She did this in the hopes of coming
year when we are most aware of our gratefulness.
across as humble and grateful for their business,
We all give thanks for our blessings, friends,
but she also remained frustrated with the lack of
and family, or at least hopefully we do. We patronize businesses and share our joy with others.
extra income.
This particular nail tech wanted clients to be
Not only is it a generous time but it is usually a
happy, and she also wanted them to show their
very profitable time for businesses.
appreciation through adding gratuity on their
Days like “Black Friday” (named for the ac-
tabs. This is of course the normal expectation for
counting terminology that describes ledger
most provider/consumer relationships, right? So
entries in black ink “profit” vs. in red ink “loss”) are
what is the disconnect?
important for all industries and can sometimes
make an entire year’s profits in one day.
Money, although an integral part of our civilization for eons, has always been awkward. Money
The holidays are an extremely important time
is generally considered in many cultures to be
to give money, spend money, and make money.
vulgar. It is also often the source of contention,
The baseline success experienced during this time
conflict, and stress. So when it comes to receiving
of year is great, but how can nail techs take better
gratuity it becomes paramount that the process
advantage of this spending focused time? Show
of a client giving money is easy and also discreet.
and instruct your clients as to how they can play
There are many ways this can be achieved, but
their part.
one in particular seems to be exceptionally well
Tipping is an important area where clients can
received and successful: gratuity envelopes.
really have an impact on our take-home. As we all
An envelope solves several problems. First it
are well aware, nothing feels better than making
is discreet. The client can select the amount they
extra money through the tips we receive. And for
wish to give and can place it in the envelope
some of us it is an important part of our incomes.
without the stress of the recipient scrutinizing the
I recently had a discussion with a fellow tech
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amount.
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A lot of my clients will actually keep some of
our envelopes in their purses or even grab one
and take it to the restroom so they can organize
would like to add and seamlessly continue with
the rest of the checkout process.
Does your business see a lot of foreign visitors? If so it’s a good idea to post some signage
their tips privately.
Secondly, gratuity envelopes also eliminate
the vulgarity and awkwardness of exchanging
money. It is polite and proper. And lastly, it also
throughout that gently reminds these guests that
gratuity is not included in their service total.
In Europe and other countries it is extremely
common for gratuity
keeps other techs from
scrutinizing how much
each tech makes in tips.
Coworkers comparing
how much each person
receives can also be
detrimental to the salon
Tipping is an important area where
clients can really have an impact on our
take-home. As we all are well aware,
nothing feels better than making extra
money through the tips we receive.
and taxes to be included in the menu price, so
of course when tourists
come state-side they
often forget that we
do things differently. A
gentle reminder is often
environment. So by having gratuity be discreet it eliminates unnecessary
all it takes for them to partake in the gratuity
negative competition.
process as well.
Lastly, remember that gratuity is neither auto-
Now if you use a POS (point of sale) system
then you will also want to make tipping easy
matic nor guaranteed. Tips are a means to show a
during the checkout process. For example the
service provider that their work was exceptional.
receipts at our salon have a tip calculator auto-
So self-awareness plays a large roll.
matically printed on the bottom of each receipt
If you’re not getting tipped even after considering all these points I’ve discussed here, then
copy.
Having the percentage already calculated for
re-assess your work to make sure you’re wowing
the client makes it effortless for them to add it
your clients at each visit. It takes consistent excel-
to their total and sign away. Systems like Square,
lent service and ambience to really encourage
where clients checkout directly on a mobile de-
clients to tip.
vice, are also excellent. With just the touch of a
button the client can select the percentage they
Elizabeth Morris is a salon owner, nail technician, certified educator, and beauty industry podcaster
specializing in business management, financial planning, education, and motivation for beauty
professionals. She discusses relevant industry questions and concerns and interviews other professionals on her podcast The Nail Hub. (www.thenailhub.com)
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Angel del Solar ~ Transforming Salon Education
Angel del Solar began working at a salon in his
CLICK
HERE
salon industry.”
native Spain at age 15 for Peluquerias Romero.
Recognized in American Salon Magazine as
As a respected International Educator for Pivot
“The Best In Youth” in the professional salon in-
Point Spain, he first trained salon professionals
dustry, del Solar has enjoyed many career success
across Spain, Russia, Portugal and Argentina. He
stories across the globe. He has styled hair for
eventually moved to the USA, where he became a
many Hollywood celebrities hair at events like the
member of the Gene Juarez Artistic Team in Se-
Oscars and the Emmys. He has styled the hair for
attle, Washington. He later became the successful
the editors of more than fifty major magazines
founder of Angelo Mendi Salons with three loca-
like Allure, Vogue, Cosmopolitan and Elle. tions and a team of 75 salon professionals.
Angel del Solar was most recently honored
Del Solar worked at V.I.P. in-house hands-on
training sessions for top salons from Beverly Hills
by Alan Benfield Bush as an
to New York City while also
International Hair Icon, to be-
performing as a platform art-
come a member of the Method
ist for the largest hair shows
Alliance Team. Angel del Solar
in the industry. He was a vital
adds, “I always wanted to
team member for Pureology
become respected as a salon
Angel del Solar
industry mentor. I thoroughly
enjoyed performing at the
/ L’Oréal Artistic Team and
a facilitator in hair design
at “The Redken Exchange”
most recent Method Alliance Hair Icons event
in New York as well as Art Director for FHI Heat,
with Alan Benfield Bush and the other interna-
Enjoy Haircare and HBL Haircare – Health, Beauty
tionally recognized Hair Icons. Bush assembled
& Life. and directed our design team to share important
As Angel del Solar knows, all hair designers
generic haircutting and professional salon busi-
universally use the length, width or depth ap-
ness information without any product represen-
proach from The Method. Del Solar adds, “I fully
tation. It was inspiring to be on stage with Alan
support Method Alliance and Alan Benfield Bush’s
as well as to share his vision for the future of our
dream to help salon owners and hair designers.
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We must all learn and take the Method Alliance
condensed haircutting, which is much like Meth-
seriously to transform our education and careers!
od Alliance volumetrics developed by Alan Ben-
The salon industry is lacking good training for
field Bush. His technical teachings align very well
hair designers and salon owners. While I support
with the complete Method Alliance educational
traditional fully commissioned salons with educa-
program. Today, del Solar is strongly focused on
tion, there will always be a
teaching men’s groom-
different solution for each
ing techniques. He has
of us. You must first be-
been actively holding
lieve in yourself. Then, take
up to 200 workshops
advantage of every pos-
per year across the USA
sible opportunity to learn
for top high-end salons
and grow. We must all
and barbers.
share a positive message
More recently, Angel
Method Alliance ~ Hair Icons Event
of hope. As hair designers,
became the Co-Found-
we can capably help our
er of a joint venture
clients change their image, body, hair, looks and
that paired haircutting and business education
self-confidence. It doesn’t cost thousands of dol-
with 18.21 Man Made haircare products. They are
lars. We just need to develop a positive, persua-
leading their team to take advantage of a void
sive, personal and professional relationship with
for men’s grooming within luxury salon environ-
each client. Lead by design and not by default!
ments with premium grooming products. Visit:
With the right attitude and education, you and
www.1821ManMade.com.
we can all make a six figure income.”
For more information about An-
Angel del Solar has developed his own Decon-
gel del Solar, call 253-678-2379, email
struction Haircutting Method. The first stage is
[email protected]. For more informa-
with free form hair design to create hair designs
tion about Method Alliance regional educa-
like a sculptor. He learned these techniques from
tional seminars and special educational events,
Alexandre de Paris. The second involves precision
contact Alan Benfield Bush at 707-217-2700,
haircutting techniques as taught by the Vidal
email [email protected] or visit
Sassoon and Method Alliance teams. The third is
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Measuring Your Salon’s “Walkout” Factor
The traditional approach of growing a salon is
Better Business Neil Ducoff
truly the definition of insanity. What most owners
don’t realize is that the traditional, and inherently
dysfunctional, business model feeds the walk-out
I just read in the New York Post that salon industry icon Nick Arrojo is suing former stylist Paul
scenario in a big way.
Simply apply the rule of “what gets measured
Fox from his Varick Street salon for $3.5 million in
gets repeated”, and the traditional salon business
damages for stealing five employees and his confi-
model virtually assures the perfect conditions for a
dential client list -- and opening a competing salon
walk-out are in place. Consider the following:
just 13 blocks away.
•You tell stylists to “build their book.”
The article states that Arrojo spent years train-
•You tell stylists to build their “request rate.”
ing the former staffers, a fact that is touted in the
•You tell them to promote “themselves.”
former staffer’s bios at the new Paul Fox Salon. The
•You measure their success based on “their”
suit states that the ex-staffers violated confidential-
request rate and how “booked” they are.
ity and non-compete agreements.
•You increase “their” prices based on how full
Arrojo had a walkout -- no different than the
countless walkouts experienced by salon owners
“their” column is.
•You pay them a commission or sliding scale
since the birth of the professional salon industry.
Ask any gathering of salon owners if they have
based solely on “their” sales.
Given the preceding points, how can you pos-
experienced a walk-out and all but a fortunate few
sibly build a viable company and brand that isn’t
will confirm they have.
susceptible to the ravages of a walkout? Keep
Like Nick Arrojo, the stories are like rubber-
working the same business model and you keep
stamped accounts of broken trust, lost investment,
proving the definition of insanity is doing the same
plotting, collusion, stealing, lost revenue, bad-
thing over and over again and expecting a differ-
mouthing and the arduous task of rebuilding. All
ent result.
are stories of a business that took years to build
that were blown up with their once employees,
Here is my five-step approach to building a business - not just columns on the appointment book:
clients and cash flow relocated down the street.
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STEP ONE: Resolve the conflict between “I/me/
mine” and “We/us/team.”
• All systems, pay included, must acknowledge
and reward thinking and behavior that support
teamwork.
• Overhaul your company’s language and terminology. “We/us” replaces “I/me.” “Our” replaces
“mine.” It’s subtle but VITAL to creating a true teambased culture.
STEP TWO: Stop tracking “Request Rate.” Request rate is your “walkout factor.”
• Do you really want to measure your company’s
walkout factor?
•Doyoureallywanttotrackandrewardem�
Do you really want to track and reward employees based on how much damage they can do
should they walkout?
• Do you get how contradictory request rate is to
building a sustainable business?
Replace “request rate” tracking with first-time
and existing client retention rates. It doesn’t matter
who clients return to … as long as they return to
the company.
Ask your busiest stylist to look at the salon’s
appointment book and tell you what they see.
99.9 percent of the time, the answer will be “I’m
booked.” All the stylist sees is their own column.
That’s the resulting mindset of request tracking, I/
me/mine and commission compensation.
• Daily huddles engage team thinking and focus
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team progress to goal, replace the constant and
repetitive emphasis on driving individual sales.
• Waiting lists for the already too busy service
providers shift from ego and gridlock to the team
sharing the workload. Double and triple booking
to drive more business through one column on
STEP THREE: Eliminate “Column Vision.”
on team priorities.
• Scoreboards that identify team goals and track
the appointment book is recognized for what it
truly is -- a compromise of the customer service
experience.
• The busiest service providers recognize and
understand their future earning potential resides
in the hours and talent available on other columns
on the appointment book. (This is the foundational
component of Team-Based Pay.)
WWW.NWSTYLIST.COM
•AND…itjustnevermadesenseforasalonto
•The“clients being serviced by a team,” although
have some overworked stylists with waiting lists
not immune, is significantly less vulnerable to a
and other stylists waiting for something to do.
walkout.
STEP FOUR: True teamwork is about driving
•Ifsalonstrainedclientstobeloyaltoonestyl-
Overall Company Productivity Rate.
ist, then salons can train clients to enjoy the ben-
This is a major shift from the time and inef-
efits of being serviced by a team of professionals.
ficiency of growing columns on the appointment
•Thestrongeryourbrandandteam�service
book. It is the ultimate culture shift from column
concept, then the greater client has confidence in
vision and I/me/mine. Strategies catch phrases are:
•Everyone is responsible for
every hour the company has
available for sale.
• The skills of the entire com-
Ask any gathering of salon
owners if they have experienced
a walk-out and all but a fortunate
few will confirm they have.
pany are available to each and every client.
utilizing the skills and talents
of the entire company.
•Youmayhaveanamazing
looking salon, but if the clients
that patronize your company are loyal to one service
provider, you have failed to create a viable brand
Growing a viable business is about driving your
that attracts and retains clients. You have simply
Overall Company Productivity Rate. That’s why as
created a great space for stylists to service „their“
an owner, you obsess over white space on the ap-
clients until they leave.
pointment book.
QUESTION: How quickly would that white space
fill if it was a team responsibility and owners no
Many stylists with client followings see little
difference between working in a salon on commis-
longer had to obsess alone?
sion and renting a booth or suite. When you factor
QUESTION: How much better could you pay
in “column vision” thinking, they are, in many ways,
service providers if your company consistently
enjoyed the efficiency of higher productivity rates?
STEP FIVE: Your Brand IS everything.
functioning as an independent.
Employee-based salons have an opportunity to
end the devastation of walkouts and the insanity of
There is a radical difference between a salon
filled with stylists with followings and a salon filled
with clients being serviced by a team.
•The“stylists with followings” model is highly
vulnerable to walkouts.
“Sense of Urgency” for differentiation
hostage management. To do so will require a shift
to a team-based business model.
Neil Ducoff, founder of Strategies and author of the upcoming book “No-Compromise Leadership,” developed the team-based pay concept more than 30 years ago and developed a company that trains and
coaches to ensure businesses implement the program successfully. For more information, e-mail neil@
strategies.com or visit www.strategies.com.
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| DECEMBER 2015
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A Christmas Wish List for Salon Owners and Stylists
To Salon Owners — it is my wish that I help
by Jon Gonzales
I personally want to wish all my friends and col-
through on going education, to alleviate the many
leagues and your families a very Merry Christmas
challenges, stress, anxiety and worry of trying to
and a Happy and Prosperous New Year. I do hope
find solutions of owning a successful business. I
2015 was a very good year. As we prepare to enter
hope 2016 will be an excellent and profitable year
a new year and new challenges, I put together
for you and your team. A trial and error approach
a personal wish list in the hope of making 2016
to learning how to run a successful and profit-
a better year -- a year that will bring you, your
able salon in today’s changing business environ-
business, and your team new opportunities and
ment is just too costly.
a better quality of life. I do hope we can make the
Busy Salons -- ways your salon and your team
following guidelines a reality.
will always be busy every day of the week through-
My 2016 Wish List:
out the year. When we can create a demand for our
Bridge the Gap Between Hairdressers and
services, we can consider raising prices so we can
Salon Owners — We need to develop a better
keep pace with the rising cost of living. It’s my wish
dialogue and understanding between staff and
that 2016 will be a great year for everyone. A very
management. We need each other more than ever.
busy salon should be a high priority.
Better communication between staff and manage-
Unity Among Salon Owners — the only people
ment will help create a positive and happier work
that can demand change our profession desperate-
environment that will bring prosperity to all.
ly needs are salon owners. It is my hope that 2016
A Higher Standard of Living — Find ways to
will be the start of a new beginning in meeting the
reward all the hard work and effort hairdressers
many deep rooted obstacles affecting our salons
and salon owners exert in trying to earn a higher
and standard of living with confidence, taking our
standard of living. I am committed to helping hair-
salons, our team, and our profession, to a higher
dressers and salon owners raise their standard of
level. There is power in numbers. We must create an
living and improve the quality of their lives.
equal playing field for all salon owners, and address
If we are to raise our standard of living, then we
must raise our standard of educational excellence.
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many of the challenges salon owners face daily.
Owners helping owners will be our theme.
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Demand Respect — urge the product com-
owners become astute business men and women
panies to show us the respect and the loyalty we
and improve profits and renew their passion to
deserve. We deserve to be treated and respected
succeed.
as professionals. Having us endorse their products
A Positive and Professional Salon Environ-
for retail, then seeing these same products being
ment —create a team culture within the salon so
sold at lower prices at Walmart, Rite aid and other
it’s fun and fulfilling to go to work every day.
outlets is an insult and shows no respect for us as
business men and women.
Financial Planning — that all hairdressers and
salon owners learn more about money manage-
A Code of Ethics — let us stop this nonsense
ment and financial planning and begin starting
of staff pirating, price and commission wars. There
their own Roth I.R.A or Simplified I.R.A. accounts.
are more than enough customers for everyone.
Professionalism and Positive Image — I wish
Honesty and a code of ethics is the only way to do
our profession and the consumer view hairdressers
business. Sadly we have created conditions that
and salon owners in a positive light. Let us start
foster dishonesty within our profession. Getting
focusing on the positive impact we have every
ahead at the expense of others is wrong. Honesty
day on the lives of our customers to not only make
is the only way to build a career and business.
our customers look good but make them feel
Balance Work with Family — that I can help
take some of the challenges and burdens of building a profitable business and help both hairdresser
and salon owner, especially the women in our profession so they can form a better balance between
work and family.
Reform our Educational System — we must
reform our educational system to help better prepare our new generation of hairdressers meet job
market and consumer demands. If we are to raise
our standard of living we must raise our standards
of educational excellence.
Business Minded Salon Owners — help salon
good about themselves. Let us start show casing
the top salons to the consumer instead of focusing
on the negatives of our profession.
Benefit Package — salons can improve profits
and afford to offer incentives, rewards and a benefits package for their staff as a reward for their
loyalty and hard work.
I am committed to seek out solutions to the
many challenges hairdressers and salon owners
face every day. Your voices will be heard.
Jon Gonzales - Salon Consultant, Personal Development Coach, Educator & Author world knowledge
of salon success, salon management and hairdresser & salon marketing strategies. He has been in the
beauty industry for over 40 years and is the President and Founder of Hairdresser Career Development
Systems (HCDS). For more information visit www.hcds4you.com or email [email protected]
WWW.NWSTYLIST.COM
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HERE
Skincare Specialist Dr. Mark Lees: An Industry Icon
Esthetic Endeavors Judith Culp
Esthetics Manufacturers and Distributors Alliance,
and is a member of the Society of Cosmetic Chemists, has served on the Board of Directors of the
As an industry icon I’d like to introduce Mark
Lees, founder of Mark Lees Skin Care, author,
National Cosmetology Association, and is author
of the popular book, Skin Care: Beyond the Basics,
renowned lecturer and product
and contributing science author of Milady’
developer. I recently had the op-
Comprehensive Training for Estheticians. portunity to interview him for the
Dr. Lees holds a Ph.D. in Health Sciences, a
Stylist Newspaper.
Master of Science in Health, and a CIDESCO
Dr. Mark Lees is one of the coun-
International Diploma. He is licensed to prac-
try’s most noted skincare special-
tice in both Florida and Washington State. His
ists, an award-winning speaker and
line of products for problem, sensitive, and
product developer, and has been
sun-damaged skin is available at finer salons
actively practicing clinical skin care
and clinics throughout the United States. for over 20 years at his multi-award
So let’s get to know this fascinating esthe-
winning CIDESCO accredited Florida salon, which
has won multiple newspaper reader-voter awards
for “Best Day Spa on the Coast”, “Best Skin Care
Center on the Coast”, “Best Facial”, and “Best Pampering Place.”
tician and learn how he became an industry icon.
Q: How did you get started in the industry, how
did you pick skincare?
A: In college I double-majored in animal science
and theatre. I always joke that when you cross
His professional awards are numerous and in-
animal science with theatre, you get skin care. I got
clude American Salon Magazine Esthetician of the
interested in makeup doing three years of summer
Year, Les Nouvelles Esthetiques Magazine’s Crystal
stock theatre – when I wasn’t acting or singing, I
Award, and Dermascope Magazine’s Legends
was doing makeup and costuming. I had a won-
Award. Dr. Lees has been inducted into the Na-
derful makeup teacher at the University of Florida
tional Cosmetology Association’s Hall of Renown,
who really inspired me in a lot of ways.
and Dermascope Magazine’s Academy of Legends.
When I finished college, (I went to college early
Dr. Lees is former Chairman of the Board of the
so I was 21), I wanted to move to LA and audition
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for film, but knew I would have to make a living.
ence. So I worked in a salon for almost two years
My idea was to try to work in makeup, and then I
doing everything. After two years there, I decided
would know the directors, and could audition.
to open my own skincare salon, which I have to
My Mom had a friend who had been a makeup
this day.
artist in Hollywood for Max Factor. She happened
Q: What sort of challenges did you face?
to be a cosmetology teacher at a community col-
A: I think the only major challenge I recognize
lege in Florida. She said I would need a cosmetol-
was from doctors in my southern city, who did
ogy license and I should become a cosmetologist
not understand professional skincare and did not
so I could get into the union in LA.
know what an esthetician was. I fortunately had
one dermatologist and one plastic surgeon who
So I went to cosmetology school. While I was
in school my teacher saw an advertisement for a
were sophisticated enough to “get it” and eventu-
CIDESCO congress in New York. She called me into
ally we had a good working relationship.
Q: What rocketed you from a technician to a
her office and told me she thought I should go.
I went to New York City for the first time to attend the CIDESSCO Conference. I was fascinated by
manufacturer to icon?
A: After practicing for a few years, I kept seeing
all of the presentations and exhibits. Most of the
the same problem: acne-prone aging and clogged
Congress was about skincare, not makeup. I was
dehydrated skin. I started making products that
absolutely fascinated with the skincare subjects –
addressed that program. There were a lot of es-
probably from my strong biology/animal science
theticians that saw that same problem and they
background.
wanted to try the products.
During this Congress I met Christine Valmy, who
In graduate school, I spent a lot of time studying
I consider one of my major mentors in esthetics.
comedogenicity – clogged pores cause by certain
Miss Valmy was a major skin care force in Manhat-
topicals. I am fascinated by designing low-irritancy
tan and she had a school. I immediately arranged
products of all types. I think getting on the speak-
to attend her school after I finished my cosmetol-
ers’ circuit in the late 80’s and then my first book
ogy training. At the time, you had to have a full
that really fueled my career. Most of my friends
cosmetology license to practice skin care in Florida.
know that I love my job and I think that makes a
After I finished at Valmy, I was offered a job in
huge difference in success for anyone.
Florida. I decided to practice to get some experiWWW.NWSTYLIST.COM
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| DECEMBER 2015
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31
Q: Has balancing career and a personal life
Spread the Word...
been a challenge? How to you manage it?
Open Enrollment for the
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A: Some of my very best friends are in the beauty or skin care world. I am great friends with some
of my biggest competitors. We work hard and then
We Focus on YOU!
Q: What tips do you have for those who look
up to you and aspire to their own personal
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be either. Take all the classes you can. I still spend
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over 20 years. He was a proctor when I sat for my
ATTN: SALON AND SPA OWNERS
teaching them.
Make Sure You Have The Right Coverage For Your Business
CIDESCO. He has mentored many other estheti-
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cians and always has a positive, energetic, supportive word to say. I was proud and delighted
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to have him on the team of writers with me for
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has four books and DVDs available through his
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acne clearing techniques. They are available at:
shop.marklees.com/Books-and-DVDs_c7.htm.
If you get a chance to sit in on one of his classes
– DO IT.
Judith Culp, has been in the esthetics industry since 1980. She is the owner of NW Institute of Esthetics,
Inc. and contributing editor for Miladys Standard Esthetics: Advanced and lead author of Esthetician’s
Guide to Client Safety & Wellness. For more information visit www.estheticsnw.com.
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Reflections and New Directions
Blue Highways
sonal success reflect our current needs and desires?
Having a clear understanding of what we truly want
Jerry Tyler
to achieve based on where we want to be must
Reflections on the past year can often make
relate to where we are in this moment in time.
Are we aware of existing or emerging barri-
me feel ambivalent. Although the last year’s
progress brings me to a calm space, I am already
ers that could stand in the way of our journey to
thinking about what I will do differently next year.
consciously create abundance in our life? Some of
While taking stock on where I’ve been, I’m also
these are self imposed and some are beyond our
looking for ways to grow in the next year. There
control. The good news is we have the ability to
may even be some new as yet undiscovered path
overcome most of these barriers, because in most
to take with a new destination.
cases we control the outcome through personal
One of the beautiful aspects of our profession
is that it is ever evolving. If we want to stay current and relevant we are required to be open to
choice of action of what we are given and how
we choose to respond.
Do we assess the necessary resources we need
constant change. This demands flexibility and a
to fulfill our desired outcome? Do we use them
willing attitude to embrace new ideas and stay
judiciously and seek creative alliances with those
in the present. As Buddha says, do not dwell in the
of like mind and purpose? Are we prepared to do
past; do not dream of the future, concentrate the
mind on the present moment.
whatever is needed to fulfill our designed quest?
Do we have an affirmed vision of our journey’s
direction and destination? Are we prepared to
One of the common pitfalls is to live in the
past and base your current success on past career
highlights. Do we live life by driving full speed
looking towards the horizon or do we live life
share our abundance with all our share takers and
not just share the risk?
Lastly as we achieve our goals can we have
gratitude for the blessings the journey gives us to
always looking in the rear view mirror? Do we
seek new roads to travel or stay stuck in the slow
lane on cruise control?
Does our current model of professional and per-
grow and evolve professionally and personally?
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. With over 35 years in the salon industry as an industry leader,
educator and artist. He is currently Educational Director for 729 Beauty and the former Board president of the California Board of Barbering and Cosmetology.
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| DECEMBER 2015
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33
CLICK
HERE
Valuable Lessons I’ve Learned About Success
hood would be like and there was no better
teacher than life experience. I learned to take
The Mane Objective Marco Pelusi
responsibility for my work, my career, my business
When I was a teenager, I didn’t think I’d own a
salon. I grew up in a family of salon owners, so it
and ultimately, my destiny. No one teaches you
exactly how to be a salon owner; you just have to
was always in my blood, but I wanted to move out try, fail, try again — and focus.
Lesson 3: Listen
West to find my own dreams.
I loved performing, and being
part of something BIG! But I also
loved hair. Eventually it made
sense to open Marco Pelusi Hair
Studio and teach on-stage at
hair shows. Looking back at the
journey I took, I realize I learned
I learned to take responsibility for
my work, my career, my business
and ultimately, my destiny. No
one teaches you exactly how to
be a salon owner; you just have
to try, fail, try again — and focus.
so many valuable lessons for the
to your gut. So many
people have opinions
about how they would
do things, but only
you know what is truly
best for you. I knew I
didn’t really want to do
an opening order with
future. Here are some of the lessons I learned:
another hair care brand (no offense to them), so I
Lesson 1: Success is not just about making
created my own — in my own space. This wasn’t
money. It’s about building quality relationships
the path for everyone, but I knew it was my path.
and staying motivated. Perhaps the best thing
I did for myself when I moved to California was
Lesson 4: Stand for something. The longer I
work in the beauty industry and in my commu-
build a strong network of friends and connections nity, the more I value authenticity and integrity.
before I opened my salon. This really helped me
Hard work and talent are a given, but to be truly
feel secure in my client base so I could focus on
successful, I believe you must take pride in what
being motivated by the new challenges of own-
you do and maintain a defined set of standards
ing a business.
for your business. That way, people know what
Lesson 2: Take responsibility for yourself.
you’re about and you always have your principles
When I was younger, I didn’t know what adult34
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35
to guide you.
CLICK
HERE
Lesson 5: Give. Caring for others —
helping them look and feel their best
A Success Story?
Anything’s Possible...
— is at the core of the beauty business.
We as professionals must give our very
Confessions of a Coiffurist DJ Victory
best energy to our clients, students, staff
The story of my first job isn’t the one I actually tell
and community. Yes, earning money is
important, but truly connecting with
people. I skip telling about the true first job. I always
people and watching those connections
tell people that my first job out of beauty school was at
grow is so much more rewarding.
Chessie’s in Chagrin Falls. The truth is I had a job for about
a month at a small little shop in Columbus called Gina’s.
Owning a salon doesn’t just involve
It was in a great area and super cute. There were
one person; it takes a village. I am lucky
to work with such a great team and to
three other stylists, including Gina, the owner. Gina only
have my family as a support network.
did men’s cuts and for whatever reason she was very
My dad and my other half, Scott, have
intimidating.
When I went in for my interview I was 10 minutes late
been my rocks.
because I was directionally challenged and it was pouring
My sisters and my mother and my
down rain. That might have been the reason our relation-
friends believe in me. It’s important to
ship started off sour. Gina made it very clear her complete
stop and ask: Who is your support net-
disdain for tardiness. She reluctantly offered me the job
work? What have you always enjoyed
after about a 20 minute conversation. I enthusiastically
doing? What keeps you motivated every
day? How do YOU define success? As you
reflect back on your life and answer these
questions, you should see your future
Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, celebrity haircolorist and consultant. Pelusi created the Marco
Collagen Color Guard HairCare System, the collagen system developed for color
and chemically treated hair. Marco is available for one-on-one intensive color
training at his studio. For information, visit www.marcopelusi.com, follow him
at www.twitter.com/marco_pelusi and www.facebook.com/marcopelusistudio.
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DECEMBER 2015
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salon. I just wanted a job.
Gina stared at me, a lot. She had a much younger boyfriend who painted his toe nails black and drove a black
mapped out before you.
36
accepted. Honestly, I never felt a connection to her or the
|
hearse. When he would come into the salon he was really
friendly. He said “hi” to everyone, but she paid quite a bit
of attention to him saying “hi” to me. I’m pretty sure she
hated me.
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Now I’m going to confess to some things that I
I was, told me that if I got my shit together that I
am a extremely embarrassed about. For the love
could move mountains but I wasn’t ready to be
of GOD! I am so thankful that iPhones and social
serious and make a career out of my education.
media were not around then. Anyways, I used to
I remember feeling completely shocked and
show up to work with wet hair and no makeup
utterly insulted. I left in tears. I already had a
and a wardrobe that apparently was less than
pretty low opinion of myself and where my life
pleasing.
was heading at the time and Gina just confirmed
It was summer so I wore very
“summery” clothes. Spaghetti
strapped tanks, dresses, shorts,
very high platforms, etc. Things
I would wear on a regular basis
really. Apparently these were
NOT appropriate for work. I
... one thing I’ve never
forgot is her telling
me that I could move
mountains if I wanted to.
Maybe she was right.
what I thought to be real. Looking back at that situation I
can’t even begin to imagine behaving in the manner that I did. Gina
might have been too harsh on
me, or maybe she wasn’t, but one
thing I’ve never forgot is her telling
honestly didn’t know. I thought
me that I could move mountains if I wanted to.
that it looked cute.
Maybe she was right.
Gina was not impressed with any of this. Could
I really blame her? At the time I thought she was
being judgmental. Now I realize I was completely
irresponsible and unprofessional. The final straw
was when Gina had scheduled me to go to a
Goldwell color class on a Monday that I was off.
I never showed up. When I came into work that
Tuesday and she asked me how the class was I
made up some lie as to why I didn’t go.
She flipped out....literally, slamming doors, foot
stomping, flipped out. She then went on to tell
me I dressed like a slut, said how much of a mess
I’ve come a long way since then. I’ve accomplished things I never thought I would. I’ve
also made a ton of mistakes along the way. I’m
nowhere near perfect or close to where I want
to be with my career. I don’t feel like I’m moving
mountains yet but hopefully I can leave a small
fingerprint somewhere.
Me, a success story? I don’t know about that,
but I’ll keep you posted.
DJ Victory is a jack of all trades, master of none...mother, wife, business owner, writer, hair stylist.
She owns Enzo’s Salon & Spa in North Royalton, Ohio and loves cheap jewelry, sky high platforms,
false eyelashes and fairy dust. You can read her blog at www.djvictory.me or facebook at www.
facebook.com/djvicstylist.
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37
William Whatley, Star of Fox TV Hit Show Ambush Makeover to
Appear in Spokane Beauty Event in January
Seattle Beauty Supplies may very well be one
show. Monday, January 18th, 2016 Seattle Beauty
of the best-kept secrets in the Inland Northwest
Supplies is partnering with All-Nutrient Organic
beauty scene. It began as a small in-home busi-
Hair Color to bring the star of the hit Fox TV show
ness selling hair extensions and has grown into
Ambush Makeover, William Whatley, to Spokane
a beauty distributor providing licensed stylists
for a not-to-be missed event. Whatley, who is
in Washington, Oregon, North Idaho and Alaska
the new creative director for All-Nutrient will be
with a full range of professional and exclusive
demonstrating fresh new trends for Spring 2016,
products such as All-Nutrient Organic Hair Color.
which includes innovative cut and color tech-
The business also has grown in size and is
now located in a beautiful and newly renovated
niques that you will not see anywhere else.
To recapture the nostalgia of the traditional
showroom located at: 303 E. 2nd Ave in Spokane,
hair show, Seattle Beauty Supplies has reserved
Washington. Along with in-store business, Seattle
a ballroom at the brand new Davenport Grand
Beauty Supplies has a website which makes shop-
Hotel in the heart of downtown Spokane for this
ping easy and convenient any time of the day or
event. They have also worked very hard to make
night. www.seattle-beauty-supplies.com
each detail of the show special including the
Bobbie Smith, General Manager, describes the
unique keepsake tickets for those who attend.
importance of the customer experience while
William Whatley is one of the most sought-after
shopping with Seattle Beauty Supplies. “Our cus-
celebrity stylists in the industry so this show is
tomers mean everything to us. Their satisfaction
certainly one you don’t want to miss.
with not only the products we carry, but also with
To learn more about Seattle Beauty Sup-
the service they receive in-store and their shop-
plies and the eco-friendly products they
ping experience on-line is our number one priori-
carry, including All-Nutrient Organic Hair
ty. We are always looking for ways to improve and
Color and Smart Solutions, visit their website
raise the bar within the beauty supply industry.”
www.seattle-beauty-supplies.com stop by the
One of the ways they are accomplishing this
is by bringing back the good old-fashioned hair
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showroom, visit their Facebook page, or call (509)
465-4795 toll free (888)262-7020.
WWW.NWSTYLIST.COM
CLASSIFIEDS
Click Here>
REACH NORTHWEST SALON PROFESSIONALS...
ADVERTISE IN THE NW STYLIST CLASSIFIEDS!
www.nwstylist.com/classifieds
CH
E
OU CK O
CLA R ONL UT
IN
SSI
FIE E
DS!
Connect with Northwest Beauty Professionals by Advertising in the Stylist Classified Section.
LEASE STYLISTS WANTED NW PORTLAND ~ Look-
SALON OPENINGS
$ HAIR STYLISTS AND NAIL TECHS NEEDED IN ing for passionate hair stylists to add to our incredible
team. Our salon is located
SE PORTLAND ~ Venus Allure is located minutes
from downtown Portland
in a quiet NW Portland
the busy
Hawthorne/
Salonand
Openings
Lease
Offers Salary/Commission Shops
for Sale
neighborhood
tucked
Used Equipment
New Equipment Education Business Opportunities
Belmont neighborhoods,
away in the Upshur Lofts.
811 SE Belmont. Positions
Your clients will love the
for commission hair stylists
unique character of the
and nail techs. Bonus for
building and the space.
those bringing a clientele
with them! Please either email or drop off your resume, Set your own schedule, sell your own retail, 20% [email protected].
mission on salon retail, Minardi Salon Lighting, Takara
Belmont tilting shampoo stations, free street parking
LEASE OFFERS/BOOTH RENTAL
TIGARD STATION FOR LEASE ~ 11730 Sw Greenburg
Rd Tigard Oregon. A Matter Of Style has stations available. Be your own boss. Have your own clientele. Established clean salon, good, kind, professional people to
work with. Reasonable rate full time $425 per month/
part time $30 per day/ Move in special 503-530-9890
for details thank you.
NAIL STATION FOR LEASE ~ BEAVERTON/TIGARD.
Part/Full time nail station for rent $300 per month,
includes spa pedi chair, hot towels,
over 200 polish colors for your clients
to choose from, laundry onsite and
many more. Be your own boss, sell
your own retail products. Please call/
text 503-730-4268 for details. Thank
you.
or pay to park lot adjacent to building. Half of first two
months!!! Feel free to call or e-mail for any additional
information. Phone: 971 212-3738 e-mail: [email protected] Web: www.kjaehairstudio.com
LAKEWOOD,WA HAIR SALON 2000 str ft Beauty Salon in busy strip Mall,Downtown Lakewood.
Washington,Great opportunity for success oriented
hairstylist/salon owner For more info call 253-946-4761
CHAIR AND FACIAL /MASSAGE ROOM FOR
HLEASE WITH 50% OFF YOUR FIRST MONTH ~
Chair and facial or massage room available for rent
now at Edmonds cute,good located salon. Full or part
time, 50 % off your first month with 1 year lease. Please
call /text at 206-2186172 Anna
WWW.NWSTYLIST.COM
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| DECEMBER 2015
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39
HAIR & NAIL STATION FOR LEASE ~ BEAVERTON/TIGARD. First month half off. Professional and clean salon.
Part/Full time hair station, nail station also includes spa
pedi chair, hot towels, laundry onsite and many more. Be
your own boss, sell your own retail products. Please call/
text Meg 503-730-4268 for details. Thank you.
SALON LEASE STATION AVAILABLE ~ Looking for
another stylist to add
to our team. located
in Beaverton, Bethany,
NW Portland area. First
month free! Clean and
relaxed, drama free
environment.
Modern and updated salon. Fulltime/ partime options.
Sell you own retail if wanted . Towels included. Some
Bumble and Bumble and Davines provided. Comfortable pricing options. - call 503-544-7651 or email
[email protected] for details
WANTED
2 CHAIRS FOR LEASE IN BELLEVUE WA. Looking for 2 hairstylists, and a part time stylist payed
by Commission! bella offmain hair
salon is located on a very busy part
of the town in downtown old bellevue, is right bye a busy park, lots
of restaurant, and a residential area,
a high school, middle school and elementary school. If
interested please call leydi g (425)830-1841
PLACE YOUR CLASSIFIED ONLINE. When you place
your ad online it will appear immediately and in the
next available print issue for the same price. Check
it out! www.nwstylist.com/classifieds
40
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DECEMBER 2015
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SALARY/COMMISSION
FULL LICENSED COSMETOLOGIST POSITION ~ Wilsonville salon is growing! Position is 25-30 hours a week.
Commission vs. Hourly plus retail commission. Benefits
including 401k. paid training. team atmosphere. must
be honest, motivated willing to learn. Email resume to
[email protected]
HAIR STYLIST NEEDED ~ Hair stylist needed for busy
Spanaway, WA salon. Pay is minimum wage or 50%
commission, the greater of the two. NO LEASES! We are
open 7 days a week, so expect to work Sundays at first.
(253) 847-5134
SHOPS FOR SALE
DOWNTOWN ALBANY OREGON SALON ~ Quaint
small hair salon for sale in Downtown Albany. pedicure
station and 2 hair stations. All the equipment is included
in the sale. The lease on the building has been locked
into a low rental fee through 2016. Very low overhead
& turn key. $5000 OBO Amy 541.905.0472
TURN KEY SALON FOR SALE ~ Aimee J’Adore Salon is
a well known brand and award
winning salon in a convenient
location in PDX. Drama free
professionals, 3 Hair Stations
with lease stylists in place. 1
full spa room leased to a facial
technician. Low Rent locked
in, excellent relationship with
landlord. Parking spaces, happy stylists and a full website and appointment lines. Extremely low cost fees
per swipe. Pricing and questions, serious inquires only,
email [email protected] / text 503-896-9553.
WWW.NWSTYLIST.COM
LARGE WELL ESTABLISHED SALON FOR SELL IN
HISTORIC LONGVIEW, WA Centrally located with
new signage, website (www.lvhairfashions.com) and
the same phone number
for over 30 years. Owner retiring and will sell at a good
price to up an upcoming
stylist. This is a great place
for rental stations and is located near Mark Morris High School and Lower Columbia College so can attract younger clientele with the
right marketing. For pricing & inquiries please e-mail:
[email protected] or text (360)560-6081.
H
ESTABLISHED SALON IN BUSY STRIP MALL ~ Busy
salon est 30 years recently upgraded, turnkey, make
money your first day! 5 stations fully leased, long time
leasers want to stay, pays for itself plus profit, add your
own retail or bring Bare Minerals back to this city. High
school one block away, this community is awesome if
looking to relocate. Owner moving away and needs to
sell immediately. Call Mike Simms (541)510-0552 Email
[email protected] Owner will carry with large down
LEARN NEW TECHNIQUES THROUGH DVD’S/
VIDEO STREAMING ~ FREE CATALOG! Check
out our award-winning instructional videos on Hair
cutting (w/sheers, clippers, & razors), Styling, Coloring & Updo’s; Makeup; Facials; Manicures & Pedicures;
Waxing & Hair Removal; Massage; and Spa & Body
Treatments. 800-414-2434 ~ www.VideoShelf.com.
DVD’s ~ Video Streaming.
H
NEW EQUIPMENT
QUALITY, AFFORDABLE BEAUTY SALON EQUIPMENT
& SALON FURNITURE. CCI Beauty is your source for
high-quality and affordable beauty salon equipment
and salon furniture. Salon Beauty Equipment Ordering
or Information Call: 800.708.0789 www.ccibeauty.com
EDUCATION
PHENOMINAL EDUCATORS PAUL MITCHELL PDX
~ The world renown Paul Mitchell educational team is
offering opportunity to motivated, visionary, life long
learners to become a part of the amazing systems that
are Paul Mitchell. We offer the opportunity to audition
to become one of our phenomenal educators. Have
you ever seen yourself at the forefront of the industry?
Here’s your chance! Call or email to schedule your audition today! Availability is limited so don’t miss your
chance! “When people come first, success will follow.”
Please email us at [email protected]
WWW.NWSTYLIST.COM
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| DECEMBER 2015
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41
> SHOWS & EVENTS
JANUARY 2016
4-11: Caribbean Salon Cruise Ft. Lauderdale, FL saloncruises.com
P 5: NCEA-Sponsored Prep Class, Boca Raton, FL www.nceacertified.tv
201.670.4100
P 15-17: International Makeup Artist Trades Show (IMATS) Los Angeles,
CA www.imats.net
P 18: Seattle Beauty Supplies presents William Whatley, Spokane, WA
(509)465-4795 www.seattle-beauty-supplies.com
P 18-19: WBRA Western Buying Conference Las Vegas, NV 201-489-8096,
www.westernbuyingconference.com
P 22: Beauty Supply Entrepreneurship Conf. Los Angeles, CA 404-5514398, wwwbeautysupplyconference.com
P 24: National Aesthetic Spa Network N. Palm Beach, FL www.nasnbiz.com
P 28: Spa Buzz Nourish Miami, FL 970-333-2222, www.thespabuzz.com
P 30-31: The Makeup Show Orlando, FL www.themakeupshow.com
P 30-2/1: Long Beach International Salon & Spa Expo, Long Beach Convention Center www.probeauty.org/ISSE
P
FEBRUARY 2016
7-14: Caribbean Salon Cruise Ft. Lauderdale, FL www.saloncruises.com
P 18: ICMAD Young Designers Competition Dinner Newport Beach, CA
www.icmad.org
P 20-22 Bronner Bros. Int’l Hair Show Atlanta, GA www.bronnerbros.com
P 21-24: Strategies Incubator Austin, TX 800.417.4848 www.strategies.com
P 22: Spa Buzz Nourish No. California 970-333-2222, www.thespabuzz.com
P 27-29: Beauty Asia Singapore www.beautyasia.com.sg
P 27-3/5: Jon Gonzales presents 2016 Salon Owners Summit Conference
Cruise, www.hcds4you.com
P 28-29: Esthetique Spa Intl, Vancouver, Canada www.spa-show.com
P 28-29: Prof. Beauty London, www.professionalbeauty.co.uk/london
P
MARCH 2016
6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com
P 6-8: International Esthetics, Cosmetics and Spa Conference IECSC New
York, www.iecsc.com
P 7: Beth Minardi presents In Depth Color, New York City
[email protected]
P 12-14: America’s Beauty Show, Chicago, IL 800.883.7808
www.americasbeautyshow.com
P 12-14: Face & Body Midwest Chicago www.faceandbody.com/midwest
P
42
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DECEMBER 2015
|
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13-14: Spectrum International Beauty Expo, Los Angeles, CA, (310) 6807367 www.sibe.us
P 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com
P 19-20: The Makeup Show Los Angeles, CA www.themakeupshow.com
P
APRIL 2016
8-10: International Make-up Artist Trade Show (IMATS) New York 360882-3488, www.imats.net
P 9-10: Evolve Fargo Holiday Inn Fargo Fargo, ND www.cosmoprofbeauty.com
P 9-10: Eastern Buying Conference East Rutherford, NJ 201-489-8096,
www.easternbuyingconference.com
P 10-11: The Intl Congress of Esthetics and Spa, Philadelphia, PA 1-800471-0229 www.LNEONLINE.com
P 10-11: Bellevue Fashion Focus Meydenbauer Center Bellevue, WA
www.cosmoprofbeauty.com
P 15: Spa Buzz Nourish Las Vegas 970-333-2222, www.thespabuzz.com
P 16-18: Intercoiffure America/Canada Spring Atelier Boca Raton, FL 800442-3007 www.intercoiffure.com
P 17: NailPro Pasadena, www.nailpropasadena.com 888.491.8265
P 17-18: Spring Style Show San Jose Convention Center San Jose, CA
www.springstyleshow.net
201.670.4100
P 24-25: Esthetique Spa Intl, Toronto, Canada www.spa-show.com
P 30 - 5/2: Willamette Valley Nail Event, Salem, OR
www.willamettevalleynailevent.com
P
MAY 2016
1-2: Esthetique Spa International (French) Quebec City, QC, Canada 866772-7469, www.spa-show.com
P 1-2: The Makeup Show NYC www.themakeupshow.com
P 1-2: Nashville Fashion Focus Nashville, TN www.cosmoprofbeauty.com
P 15-16: Image Expo/Image Spa Houston, TX 877-219-3976,
www.theimageexpo.com
P 15-16: The Intl Congress of Esthetics and Spa, Dallas TX 1-800-471-0229
www.LNEONLINE.com
P 15-16: Biloxi Fashion Focus Mississippi Coast Coliseum Biloxi, MS
www.cosmoprofbeauty.com
P
JUNE 2016
3-5: International Make-up Artist Trade Show (IMATS) London 360-8823488, www.imats.net
P 4-5: Premiere Orlando, FL 800-335-7469 www.premiereshows.com
P
WWW.NWSTYLIST.COM
4-5: Premiere Day Spa Conference Orlando, FL 800-335-7469, ext. 149,
www.premiereshows.com
201.670.4100
P 12-13: ABCH 16th Annual Energizing Summit Los Angeles, CA 310-5470814, www.haircolorist.com
P 25-27: International Beauty Show (IBS) Las Vegas Las Vegas, NV 800496-9861, www.ibslasvegas.com
P 25-27: Intl. Esthetics, Cosmetics & Spa Conference Las Vegas, NV 800498-6984, www.iecsc.com
P
TAKING IT TO THE EDGE...
...AND PUSHING IT OVER
Industry-Leading Professional
Beauty Trade Publication
Since 1984
Classified Advertising!
JULY 2016
16-17: International Make-up Artist Trade Show (IMATS) Vancouver 360882-3488, www.imats.net
P 23-26: PBA Beauty Week Las Vegas, NV www.probeauty.org
P 24: NAHA Awards Las Vegas, NV www.probeauty.org/naha
P 24-26: Cosmoprof NA Las Vegas, NV www.cosmoprofnorthamerica.com
P 25: Spa Buzz Nourish Vancouver 970-333-2222, www.thespabuzz.com
NOW ONLY $20
P
AUGUST 2016
7: National Aesthetic Spa Network Event Golden, CO www.nasnbiz.com
P 10: Spa Buzz Nourish Colorado 970-333-2222, www.thespabuzz.com
201.670.4100
P 20-22: Face & Body Northern California San Jose, CA 630-653-2155,
www.faceandbody.com/california
P
SEPTEMBER 2016
11: NailPro Sacramento Sacramento, CA www.nailprosacramento.com
P 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA 1-800471-0229 www.LNEONLINE.com
P 18-19: Armstrong McCall’s World’s Fair Austin, TX
www.worldsfairhairshow.com
P 24-25: The Makeup Show Dallas, TX www.themakeupshow.com
P 27: Spa Buzz Nourish Event Hawaii 970-333-2222, www.thespabuzz.com
P
The full listing of upcoming national
shows and events and regional classes
and seminars is available online at
www.stylistnewspapers.com. Educational
events are listed free as space allows. To
have your event listed, please email to
[email protected].
(for up to 50 words)
CLICK HERE TO PLACE YOUR AD NOW
Reach your target audience of beauty professionals
by advertising in the Stylist Newspapers Classifieds.
WANT TO RENT A STATION in your salon? Have
an upcoming opening in your salon suite? Reach
the beauty professionals that need to know about
you...
LOOKING FOR STYLISTS to be a
part of your team? Reach the stylists
that need to hear about you...
PICTURES
NOW
AVAILABLE
$5 extra
LOOKING TO RELOCATE and need to sell your
shop? Ready to retire and looking for the right
person to sell your business to? Reach the people
that will buy from you.
RECENTLY REMODELED and need to sell your
gently-used furniture? Upgraded your esthetic
equipment? Reach the beauty professionals that
may be interested.
DO YOU OFFER CE CREDITS! ARE YOU A CE
PROVIDER? Reach the beauty professionals that
need to know about you.
Don’t miss your chance to reach Beauty
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Newspaper classified ads are a great value and
reach the people that will buy from you!
CLICK HERE TO PLACE YOUR AD NOW
Must be placed online.
www.stylistnewspapers.com/classifieds
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| DECEMBER 2015
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WELCOME TO YOUR NEWSPAPER!
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