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canopy.ro TAKING DIGITAL TO NEW HEIGHTS Improving your online campaigns. CRISTIAN IGNAT canopy.ro TAKING DIGITAL TO NEW HEIGHTS 1) Why video advertising? canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS a) The first 5 seconds. b) The costs. c) The story. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS The impact of the story. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro URL: https://www.youtube.com/watch?v=uSHkIIMmfj4 canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro URL: https://www.youtube.com/watch?v=Ui5TTViwZLo canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro URL: https://www.youtube.com/watch?v=DPqAfeAzQKA canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro URL: https://www.youtube.com/watch?v=TVwYcLfofqw canopy.ro TAKING DIGITAL TO NEW HEIGHTS 2) Search – Ad – Landing Page. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS URL: http://www.cel.ro/pagini/dell-inspiron?gclid=CN-soryz5MsCFY4V0wodjG4FmA canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS URL: http://www.cel.ro/pagini/dell-inspiron?gclid=CN-soryz5MsCFY4V0wodjG4FmA canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS URL: http://www.mediagalaxy.ro/laptop-dell-inspiron-7537-intelr-coretm-i5-4210u-pana-la-2-7ghz-15-6-touch-screen-6gb-1tb-intelr-hd-graphics-4400-ubuntu-12-04-sp1?gclid=CKypzryz5MsCFRITGwodfJsOYg canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS URL: https://www.flanco.ro/laptop-dell-inspiron-3542-intel-core-i5-hdd-1tb-memorie-8gb-gt820m-2gb.html?gclid=CJ-VgL2z5MsCFdIV0wodBtcC8A canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS URL: http://www.emag.ro/laptopuri/dell/stoc?ref=adwords&kw=laptop%20dell&creative=39987499960&gclid=COTCrr2z5MsCFfAy0wodulAH3w&ref_cmp=ps&emagi_click_id=9cf780e840b91c601c8343c6854ac9f9 4 ads with false promising. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS Solution: a) Check your most expensive keywords for the last month. b) Check the ads for those keywords. c) Google the keywords. d) Analyze your landing pages. e) Analyze your competitor’s ads & landing pages. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS 3) Check your mobile landing page. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS In 2016 it is INSANE to not have a mobile friendly website. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS Solution: a) Optimize your website for mobile experience b) Or stop advertising on mobile. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS 4) How to check your agency’s Google AdWords performance? canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS Solution: 25% of the most expensive kws high QS canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS Google AdWords brings you interested people on the website. It’s up to you to make them buy! canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS 5) Your business is naked online. canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS Your business is NAKED online. Some advice: a) Triple check the promises from your ads. b) Triple check your landing for the top kws in Google c) Use prices as much as possible in your ads. d) Focus on the right clicks >>> don’t use too “shiny” ads d) Use google.co.uk to analyse Ads, Landings, Online Marketing e) Focus more on your product, landing, marketing than media Rezultate campanie Gol Golut: http://www.cristianignat.ro/merita-sa-apari-gol-golut-intr-o-campanie-idee-rezultate-riscuri canopy.ro canopy.ro TAKING DIGITAL TO NEW HEIGHTS CRISTIAN IGNAT | [email protected] canopy.ro TAKING DIGITAL TO NEW HEIGHTS
