Personalizing travel recommendations at Vegas.com

Personalizing travel recommendations at
Vegas.com, generating a 28% increase in
revenue per email
Objective:
Drive revenue growth by
becoming more targeted in
email marketing
Founded in 1998, Vegas.com is the leading online travel agency for visitors
to Las Vegas, Nevada. Based in the heart of the world’s entertainment capital,
Vegas.com promises to “invite you to Las Vegas, not just tell you to go there.”
With the best deals on hotels, air + hotel packages, shows, tours, attractions,
dining and nightlife, the company gives visitors the experience of Vegas
From the Inside™.
Solution:
Canopy Labs worked with
Vegas.com to increase
email conversions through
personalized travel
recommendations and offers
“In the two months
after we launched
personalized travel
recommendations,
we saw revenue
per email increase
by 28%.”
Dustin Robertson
Chief Marketing Officer
With hundreds of exciting travel packages on offer, Vegas.com sought
a predictive analytics provider to help personalize unique travel
recommendations for its customers, and to make Vegas.com the one-stop
shop for planning Las Vegas vacations. As a small marketing team, it was
also important that the solutions provider work closely to ensure speedy
integration and reliability.
Vegas.com selected Canopy Labs for its expertise in travel personalization,
integration with ExactTarget, and speed of deployment. Within weeks, the
Vegas.com team introduced travel recommendations to its emails, with
personalized offers for each subscriber.
w: canopylabs.com
e: [email protected]
“We’ve been able to introduce personalization with minimal
effort while Canopy Labs takes care of all the technical details
around models and data merging.”
John Bartlett
Email Marketing Manager
These vacation packages and bundles provide
visitors with a unique and unforgettable stay
in Las Vegas, personalized based on their past
purchases, email activity, and browsing behavior.
Vegas.com + Personalized Offers
Within two months of starting with Canopy Labs,
Vegas.com’s revenue per email grew by 28%,
driven by an increase in average customer spend/
more customers purchasing vacation bundles.
John Bartlett, Email Marketing Manager, says of
his experience: “Working directly with Canopy
Labs has enabled us to personalize e-mails to
recommend unique venues, performances, and
other travel opportunities for our subscribers.”
Canopy’s personalization platform automatically
generates performance, tour, and general attraction
recommendations to each recipient.
In this email, every subscriber receives three top
recommendations for Las Vegas shows, tours, and
attractions tailored to their predicted interests.
Every customer reaches a buying decision in their unique way – Canopy Labs helps businesses
to track and optimize their customer journey. Our platform is currently being used in a variety
of industries, including sports, ticket sales, daily deals, and online retail, with customers ranging
from $10B retailers to small online businesses. Get in touch with us to learn more!
+1 (647) 533-8944
[email protected]
130 Spadina Avenue, Suite 806
Toronto, Ontario M5V 2L4