Advertising Portfolio

Transcription

Media
Portfolio
echo-news.co.uk
gazette-news.co.uk
Why advertise locally?
Local Matters: Research shows that life in the UK is local
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Why do 84% of UK adults read a regional or local newspaper? The answers can be found in a piece of research which shows that life is still lived very locally
(see the “magic circle” below).
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People in the UK today live the great majority of their lives - working, school, shopping, leisure and entertainment - within a 14 mile radius.
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Over half of us live within a 30 minute drive of our birthplace
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90% of home owners will move within a 10 mile radius
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Over 50% of people have lived in their present home for over 10 years
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Almost two-thirds of the British adult population still live within an hour’s journey of their mother and almost a third of us live less than 15 minutes away.
Average distance normally travelled for various purposes
6.8 Miles
DIY or
Garden Items
13.5 Miles
5.2 Miles
Furniture or Carpets
Visit a Theatre
8.9 Miles
12.6 Miles
Car Repairs
Computer
Equipment
5.3 Miles
8.5 Miles
Home
Clothes
2
8.8 Miles
4
Visit a
Restaurant
6
8
10
8 Miles
12
14
Distance in Miles
Major
Electrical
7.3 Miles
Small Electrical
5.3 Miles
Visit a
Gym/Health Club
Source: DETR/ONS/The Newspaper Society/The Future Foundation
Visit a Cinema
Look for a New Car
3.1 Miles
Newsquest Essex’ Aim
To provide an excellent news and advertising service throughout the county.
Serving the Community
The regional press is the backbone of Britain’s media, read by the vast majority of adults every week & considered to be the most trusted, responsible medium of all.
Regional newspapers are an integral part of the community, championing local causes, spearheading campaigns and fighting on behalf of readers.
From the largest regional daily to the smallest rural weekly, regional & local newspapers embody the identity of the villages, towns and cities they serve.
Source: NS Database/reaching the regions; Henley Centre;TGI, Future Foundation
Why advertise locally?
Immediate Effectiveness
The effectiveness of regional press advertising in driving sales comes down to the simple fact that people tend to do most of their spending close to where they live, and when making purchasing
decisions they refer to a local source.
A national consumer survey (1) found that regional press advertising is the most frequently acted upon with 61% of people responding to advertising in the medium.The regional press is
considered to contain helpful advertising by almost three quarters of the adult population (72%).The study concluded that life is lived locally & that people prefer to shop close to home.
Business choice II is a national study
(1)
focusing on business people at all levels with responsibility for, or influence over, purchasing decisions in their work place.
It found that by far the highest percentage of people (49%) find the regional press to be the most useful medium for general business advertising and a quarter of business decision makers
believe the regional press to be the most useful source of information on local suppliers.The study also found that 54% of people recruit locally and 16% regionally.
Evidence proves that local newspapers have a specific, unique and powerful position in converting consumers along the buying process towards purchase:
• Research suggests that local press readers who are ‘in the market’ to make a purchase, actively seek information in the local press and are at the same time more alert to advertising
messages.
• Advertising in local press delivers high levels of awareness and awareness growth.The medium effectively delivers the message to its mass audience.
• Importantly, as well as message delivery, the local press advertising in the study can be shown to have the desired effect on consumers, significantly increasing brand health measures such
as familiarity and consideration, which ultimately drive consumers towards purchase.
‘In the market’ consumers have a greater average uplift in local press
awareness than all adults
Established, heavier spending advertisers (typically high street
retailers) who use local press as a core part of their schedule and
aim to sustain and grow advertising awareness, should maintain a
consistent presence over a sustained period of time
In all cases, increasing the use of
colour, volume, frequency and
extending campaign duration had a
positive impact upon effectiveness
New advertisers to the medium, branded and frequently purchased goods,
advertisers with low existing levels of awareness and/or advertisers seeking a
rapid burst of awareness growth, should employ a high use of colour and a
higher frequency of insertions
Using colour more than doubles the growth
in awareness of local press ads
Awareness of local press
campaigns with more than
two insertions weekly grew
at twice the rate of those
advertising at most, once a
fortnight
– 89% of the brands studied showed statistically significant increases in awareness. On average, awareness of
these campaigns increased by an average of 10%-points, a 77% uplift in awareness.
• Local press increases advertising awareness by an average of 10%-points
– Across the 26 campaigns on the study, on average there was a 10%-point increase in awareness of their
regional press advertising.
• Local press increases brand health
– 44% of those brands that achieved a statistically significant increase in awareness achieved a significant rise
in familiarity with the brand. And 25% of those brands that achieved a significant increase in awareness
achieved a significant increase in consideration.These findings underline the fact that while the messages get
through to consumers via local press, those messages are retained, and contribute considerably to an ultimat change in consumer behaviour.
Source: Newspaper Society website
(1) Source: Newspaper Society
Recruitment
Job Seeking
Local newspapers are by far the most popular medium when job seeking, and the first priority of the majority of jobseekers is to stay in the local area.
• 51% of adults go to the local paper first to find out about a new job
• This is significantly higher than any other medium or channel (the nearest channel, Jobcentre Plus, is only used first by 9% of browsers)
• Almost one-quarter of adults found their last job through the local paper.This was second only to those who relied on word-of-mouth, and much more popular than any other medium
The Job Market
Over half the UK adult population (16+) are either actively seeking work or open to a new job.
• 32% would consider a new job if they came across it
• 11% are always looking for a new job
• 11% have recently decided to look for a new job
Internet Access & Usage
Fish4jobs and local newspaper websites are the first choice online sites for all those who use the Internet.
People who have applied for work advertised in the local newspaper
• Amongst those who have applied for work advertised in their local
newspaper over the last two years, 22% responded to advertisements from
the local newspaper and online
Location: ‘It’s the best source if you are looking for a job around here’
Local Newspapers
53%
Local Newspaper website
Recruitment Agency
18%
National Recruitment website
17%
National Newspaper
%
• However, the remaining 78% of adults only applied for jobs advertised in the
paper
25%
10%
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10
20
30
40
50
60
70
80
Basildon
Useful Contacts
• Basildon office (01268) 522792
Newspaper House, Chester Hall Lane, Basildon, Essex, SS14 3BL
Advertising Manager - Andy Martin 01268 469357
Motors & Property Manager - Avril Perrin 01268 469311
Recruitment - 01268 533246
HEROES’
Echo WELCOME
BASILDON
FRIDAY JUNE 18 2010
echo-news.co.uk 40p
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SPECIAL: P2,3,6,7,8,9,10,11
Royal Anglians march in Southend PagesNEWS
2,3,6,7,8,9,10&11
§ Proud – thousands cheer the Royal Anglians in Southend Picture: PAUL WATSON
BA32444_27
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Publishing days: Monday to Friday
Paid for daily title
Established in 1969
Over 70% of all copies are direct delivered
to the homes of our readers
Published in three editorial editions to
maintain high reader appeal across its large
coverage area, with an edition specially
tailored to the Basildon district
Packed with informative and interesting
sections including Motoring, Recruitment,
Entertainment, Business and Property
For any advertiser wanting to cover the
south Essex region, the Echo is the
best option
Total Copies: 31,721
Total Readers: 80,210
Source: ABC Jan-June 2010 / JICREG Oct 10
Basildon,
Billericay &
Wickford
Basildon
Billericay
Wickford
Recorder
W/E Friday, June 18, 2010
BROUGHT TO YOU BY
Echo NEWSPAPERS
where
sold
Jack, 8, left behind
on school’s daytrip
LITTLE Jack Hewett’s visit to
an activity centre with his
school was only supposed to
be a daytrip, but it threatened
to turn into all-nighter when
the coach left without him.
« Volunteers
rewarded for all their
hard work – Page 4
30p
basildonrecorder.co.uk
Jack, eight, of Copperfields,
Basildon, was left high and dry at
Grangewaters Outdoor Education
Centre, after his teachers failed to
notice he wasn’t onboard the bus.
The youngster, who goes to
Laindon Park Primary School,
had enjoyed a fun-filled day with
around 60 schoolmates.
But, at home time, as everyone
was piling back on to the coach,
Jack went to the toilet and got
locked inside.
By the time he managed to open
the door, there was no coach in
sight. He calmly went to the reception desk at the centre, in South
Ockendon, where a receptionist
called Jack’s school.
Although no harm was done,
Jack’s mum is furious, and wants
to know why the teachers didn’t
notice her son was missing.
Lisa Bracken, 32, said: “Thank
God nothing happened to him.
“How could they have not
noticed he was missing?”
The single mum, who also has a
one-year-old daughter, Demi-Rae,
said she will make an official complaint to Essex County Council.
Headteacher Cristina Portoles
said: “When the children were
boarding the coach to come home,
a child was left behind.
“The child made himself known
to staff at Grangewaters and they
informed the school. Within 15
minutes, the coach had returned
and picked up the missing child.”
The school is reviewing procedures and will implement a headcount and register for school trips
to ensure it does not happen again.
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Left – Lisa Bracken with Jack
Goodbye Visteon
A BUILDING that was once
one of the biggest
employers in Basildon is
now rubble.
« Outrage at homes
on former school’s
site – Page 5
« Where are they
now? Page 7
Around 200 people lost
their jobs when the former
Visteon UK car parts
factory, in Christopher
Martin Road, Basildon,
closed a year ago.
Just rubble – the Visteon factory, where more than 1,000 workers once toiled
The factory, which was
owned by Ford from the
1950s until 2000 and used
to employ 1,200 people at
its peak, had stood empty
for many months before the
bulldozers moved in.
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Former worker Jay Mistry,
57, said: “It’s very sad.
“There’s nothing to show
now for all the work we did
there over the years.”
« ABC circulation 59,785 July-December 2009 (100 per cent free). ADVERTISING: 01268 533933. DELIVERIES: 0844 620 9303
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Publishing day:Thursday
Free weekly title
Established date: 1953
Originally a paid weekly, changed to a free
title to reflect the growing demand
Is the biggest distributed newspaper in its
coverage area of Basildon, Billericay and
Wickford
Distributes to over 88% of households
within its footprint, giving truly effective
penetration
An average of 44 pages per issue with
quality advertising and covering local news
and sport
Basildon
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the Basildon area - echo-news.co.uk &
basildonrecorder.co.uk
These sites are an online addition to our newspapers and in the same way focus' on local news, communities and advertising
With links to homes, jobs and cars - they are a formidable force when used in conjunction with our newspapers
Also, recent research shows that there is only a 14% cross over with newspaper readers and internet users - so by advertising with both mediums
you are reaching a massive audience with minimal duplication. Our online survey shows that 92% of respondents across all of our local media brand
websites are local and 66% of our readers stated their time on the local media brand website does not affect the time they spend reading the
corresponding newspaper.
By advertising in our Basildon package, you will reach a total audience of 217,683 adults* each week
*Based on JICREG Oct 2010 newspaper readerships plus Unique User counts for Week 47 2010
Website advertising opportunities:
Site Sponsorship
Appears next to the main website logo.This generates an enormous click through rate, and can be purchased run of site or as a fixed position on
any main channel (ie: jobs, homes, cars).
Local Advertising Buttons
Appear on the right hand side of all pages within a chosen website.
Leaderboards
Appears at the top any page.This position can be purchased as a run of site advert, or as a fixed position on any main channel (ie: jobs, homes, cars)
MPU
Appears to the right of the page.This position can run videos, commercial adverts and normal box standard rotating images.This position can be
purchased as a run of site advert, or as a fixed position on any main channel (ie: jobs, homes, cars).
Skyscrapers
Appears at the right hand side of the main site within editorial content and can be bought as a run of site campaign or as a fixed position on any of
the main channels (ie: jobs, homes, cars)
Front page advert box & sponsorship of targeted pages are also available - please contact Sarah Sanderson on 01268 469378 to discuss
If you are interested in advertising in the Basildon area please contact us to discuss how we can help you achieve your advertising goals
Coastal
Useful Contacts
• Clacton office (01255) 221221
28 Jackson Road, Clacton on Sea, Essex, CO15 1QL
Advertising Manager - Duncan Robinson 01255 254202
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Paid for weekly title
Established Date: 1889
Read by half the adults in its coverage area
making it the most read newspaper in its
footprint
Published in two editorial editions to ensure
reader appeal across Clacton, Frinton
and Walton
An average of 70 pages per issue includes
a 18 page property guide, 4 page
Entertainments guide, plus Motors
and Recruitment sections
With unrivalled reader appeal, the Gazette
is the perfect advertising choice for those
wanting to target the north Essex coast
Friday, June 18, 2010
harwichandmanningtreestandard.co.uk
Closed
shops
set for a
paint job?
Haven for
homeless
children
approved
PAGE 4
50p
June’s
cancer
support
thanks
PAGE 7
PAGE 3
£50k feelgood
factor on way
Skating rink and boating lake revamp
NEW council promises
have been pledged to
give a “neglected” town
its fair share of investment.
Stephen Mayzes, portfolio
holder
for
leisure, has
announced three major projects to revamp Harwich and
Dovercourt in an attempt to
improve the area.
The plans are to shell out
£50,000 on the ideas with the
hope of giving the town “that
feelgood factor”.
One initiative is for the entire
area, a second looks set to revamp
Dovercourt Skating Rink and a
third plans to regenerate Dovercourt Boating Lake.
by CAROLINE TILLEY
[email protected]
Mr Mayzes, pictured right, said:
“We will be detailing three future
investments for the town on July 7
and we are moving fast on these.
“The first is looking at Harwich
as a whole.
“We have got a report being created to do with this project and,
unfortunately, I cannot reveal what
it will entail at the moment.
“The second is the remodelling of
the boating lake.
“And the last is a very important
one because we want to remodel
the skating rink.
“I would love to see that open for
the summer holidays to get more
people into the town.”
Mr Mayzes added that it was
NEW LOOK: Dovercourt Skating
Rink
hoped the “pro-active initiative”
would make Harwich and Dovercourt more upbeat.
“The problem is Harwich has
been neglected,” he said.
“We keep saying we are going to
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do something but nothing ever gets
done.
“Every area needs to have that
feelgood factor.
“What has been invested in Clacton is probably too much.
“It has just taken the edge off the
other parts of the district and we
are now focused on making sure
that Harwich gets its fair share of
the investment.”
But a stark warning has been
issued that these initiatives are
being undertaken before the end of
the year because Tendring Council
is expecting “financial difficulties”.
“We want to do these projects
now while we can,” said Mr
Mayzes.
“Very soon we are going to face
financial difficulties, which will
mean we won’t be able to spend
any more money.”
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Publishing day: Friday
Published in two editorial editions, Harwich
and Manningtree, to maintain reader appeal
in both its title towns
Is read by over half of all adults living within
its coverage area each week
The only newspaper dedicated to these
north Essex towns, it's the most popular
title in its footprint
An average of 36 pages each week featuring
sections on Local and National news, Sport,
Property, Recruitment and Entertainment
Total Copies: 6,077
Coastal
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the Essex coastal area clactonandfrintongazette.co.uk & harwichandmanningtreestandard.co.uk
These sites are an online addition to our newspapers and in the same way focus' on local news, communities and advertising
With links to homes, jobs and cars - they are a formidable force when used in conjunction with our newspapers
By advertising in our full coastal package, you will reach a total audience of 64,677 adults* each week
Site Sponsorship
Leaderboards
MPU
Skyscrapers
If you are interested in advertising in the coastal district please contact us to discuss how we can help you achieve your advertising goals
Colchester
Useful Contacts
• Colchester office (01206) 506000
Oriel House, 43-44 North Hill, Colchester, Essex, CO1 1TZ
Advertising Manager - Sam Bruce 01206 508463
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Gazette
Colchester Daily
FRIDAY JUNE 18, 2010
gazette-news.co.uk 40p
U’s and the Tractor
Boys’ new fixtures
Four pages of
Father’s Day
messages
STARTS PAGE 42
CUT-OUT-AND-KEEP GUIDES TO 2010/11 SEASON P52-53
HEALTH TRUST
COULD BE AXED
« Major job cuts
planned by NHS
« Union: It will
not improve care
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By HELEN ORRELL
[email protected]
NORTH Essex could lose its own health
trust amid major job losses in the NHS.
In a bid to save millions of pounds, the number
of trusts which run GP and other community
health services in the county could be slashed.
Holby actors’ fruit-picking fun P4
Union bosses say the proposals have nothing to do
with improving patient care, but are simply about saving money.
However, the former chief executive of such a trust
has welcomed the news, saying they are a drain on
resources and overly bureaucratic.
The only daily newspaper dedicated to
bringing local news to the people of
north Essex
Over 80% of all copies are delivered direct
to our readers each week day
Strong, informative supplements include
Motors, mid and end of week
Entertainments and a monthly business
supplement
FULL REPORT: PAGE 7
Friday, June 18, 2010
www.essexcountystandard.co.uk
WIN the chance to be
our carnival queen, king,
prince or princess
ENTRY FORM
ON PAGE 25
60p
Cooper the cat
survives 70mph
drive – under
car’s bonnet!
READ HIS AMAZING
STORY ON PAGE 2
DO IT NOW
FOR JORDAN
Couple whose teenage daughter
was killed in a road crash tell of
their delight as new review backs
their call for lower drink-drive limit
CAMPAIGNING parents have
welcomed a top-level review which
recommends the lowering of the
drink-drive limit.
§ Victim – Jordan Bell, 14, who died in a road accident.
Steve and Michelle Bell, from Colchester, launched a petition calling on the
Government to reduce the limit after
their daughter Jordan, 14, died in a road
incident near their home.
The driver of the car was found to have
78mgs of alcohol in 100mls of blood –
2mgs below the current legal limit.
But the couple said any amount of alcohol impaired a motorist’s ability to drive.
They collected a 3,500-name petition,
backed by the County Standard, calling
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‘The kindest man
you could meet’
A FAMILY has paid tribute to
marine electrician David
Richardson, 45, from
Thorrington, who died in a
motorbike accident.
They said: “Every one of us
will miss this great man who
adored his family and friends.
He was the kindest man you
could ever meet.”
Full story page 13
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§ by Wendy Brading
[email protected]
for the drink-drive limit to be lowered to
50mgs – in line with the rest of Europe.
The Bells took their call for action to
former road safety minister Paul Clark,
who promised to ensure it was part of the
North review. It has now endorsed the
Bells’ calls and has recommended the
legal limit be reduced.
Mrs Bell, who is a driving instructor,
said: “I am absolute delighted. It is a
major achievement for everyone who has
supported us, including the County Standard and Colchester MP Bob Russell.
CONTINUED ON PAGE 2
‘Number one dad’
TRIBUTES have been paid to
a father-of-three and
“number one daddy” who
died in a freak accident.
Paul Willett, 47, from
Lawford, was fitting a water
pipe at a house when it is
thought he was electrocuted
by a faulty towel rail.
Full story page 3
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With over 175 years experience, the
Standard is the most popular paid for
weekly title within its coverage area
Features a 32 page pullout Property
supplement as well as Motors, Recruitment
and Weekend Leisure guides, plus local
news and sport
Has a high number of ABC1 readers,
covering Colchester,Tiptree, Halstead
and Manningtree
Each copy of the Essex County Standard
is read by a staggering 2.9 adults
Colchester
Wednesday, June 16, 2010
30,585 copies
Shoppers
given late
opening
treat for
summer
LATE-NIGHT shopping is
coming to Colchester town
centre this summer.
Major stores, including Marks
& Spencer, Williams & Griffin
and Debenhams, are to open
until 7pm every Wednesday
from June 30.
Stores in Lion Walk and
Culver Square and other
shops have agreed to trial
evening opening to August 24.
If shoppers flock to the town,
the trial could be extended in
the autumn and winter.
Four empty shops in
Colchester’s Lion Walk are
set to be occupied by tenants
in a major boost for the
shopping centre. About £1.5
million is to be spent as the
combined Topshop and
Topman store in Culver Walk
extends into the vacant unit
next door to become a
flagship outlet.
A deal has also been agreed
to transform the former
Barratts shoe store into a
“premium” Apple shop, which
will include a training suite
alongside the selling of iPads
and iPhones.
In addition, two empty units
in Red Lion Yard are to be
turned into Colchester’s only
traditional “pie and mash”
shop and a computer
software firm with internet
cafe.
delivered weekly
Scotland
ABC Circulation,
July to Dec, 2009
...rarely bonnier
« THE sound of bagpipes
was heard across
Colchester for eight hours
as a taste of north of the
border came to town.
James Browning-Merritt
performing his sword dance
was just one of the tartanclad scenes at Scotland in
Colchester, which saw
hundreds of pipers and
drummers descend on
Castle Park for a day of
competition and
entertainment, including
The Royal Scottish Pipe
Band Association’s prize
draw, with a top prize of a
gallon of scotch.
Barely a moment
passed between
10am and 6pm
when the distinctive
sound of bagpipes
were not droning around
the park and beyond – more
attractive than the scream of
the vuvuzelas being
experienced at the World
Cup, a hemisphere away.
The Essex Caledonian pipe
band competed with a
dozen counterparts from as
far afield as Scotland,
Scunthorpe, Plymouth and
even Amsterdam.
Watch
on walls
walk
COLCHESTER’S Town Watch
will be Walking the Roman
Walls this weekend.
Marking the vigil of St John
the Baptist, it's a ceremony
that has been traditionally
held through the centuries,
when the people of the town
would thank the Watch for
taking care of the town's
security.
Before the procession sets
off from the Town Hall, this
year in the Old Library, the
Watch swears an oath of
allegiance to the town in front
of the mayor before
circumnavigating Colchester’s
3,100 metre-long Roman
walls from
Balkerne Gate, the largest
existing Roman Gate of its
kind in the country.
The circuit takes about 90
minutes to complete – with
refeshments at the end – and
all are welcome to join in.
Bag pipers also took part in
a solo piping competition
and the day ended with a
free-for-all.
An estimated 1,500 locals
and expats enjoyed the 17th
annual event which saw
youngsters take part in
Scottish Country Dancing
competitions.
BRAIN GYM: Check out our weekly puzzles section on page 4
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WHAT’S ON: Page 8
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Publishing day:Wednesday
Free weekly title
Launched in June 2002 as part of the North
Essex Weekly News series, to replace the
Colchester & East Essex Express
An average of 22 pages includes local
news plus Motors, Property and
Entertainment guides
High readership across Colchester,
Wivenhoe and the surrounding areas
The biggest distributed newspaper in the
Colchester area
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the Colchester district - gazette-news.co.uk &
essexcountystandard.co.uk
These sites are an online addition to our newspapers and in the same way focus' on local news, communities and advertising.With links to homes,
jobs and cars - they are a formidable force when used in conjunction with our newspapers
By advertising in our full Colchester package, you will reach a total audience of 169,184 adults* each week
Site Sponsorship
Leaderboards
MPU
Skyscrapers
If you are interested in advertising in the Colchester area please contact us to discuss how we can help you achieve your advertising goals
Mid Essex
Useful Contacts
Advertising Manager - Debbie Walker 01375 411520
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Free weekly title
A well established title that was revamped
in 2002 to give it a fresh new look
Part of the Weekly News series which is the
biggest distributed newspaper in mid Essex
An average of 48 pages per issue, includes
local news, plus Motoring, Property, Leisure
and Recruitment sections
Provides unequalled penetration of
Chelmsford and the surrounding area,
with 8 in every 10 homes in its footprint
receiving a copy each week
Wednesday, June 16, 2010
www.maldonandburnhamstandard.co.uk
£500
of Tesco
gift cards
to be won
50p
Your chance
to design
Maldon Town
FC’s new badge
COMPETITION ON PAGE 14
MACHETE
ATTACK
ON BOAT
Fresh setback
for new hospital
ANY hospital development
in Maldon has been
delayed by at least several
months.
More than ten weeks after
NHS Mid Essex sent its
strategic outline case to
the strategic health
authority, it has been sent
back for more work to be
done on it.
His attackers left him on his boat at Fullbridge Quay, Maldon, and it was only by chance
that he was discovered some ten hours later.
Chelmsford Crown Court heard police on an
entirely separate matter had gone to 61-year-old
Mr Woodrow’s boat.
by PAUL HANNAH
[email protected]
Martyn Levett, prosecuting, said: “Officers
knocked on his window and Mr Woodrow stumbled to the door. He was entirely bloodstained,
very weak, but able to tell police who one of his
attackers was.”
Three men deny attempting to murder Mr
Woodrow on his boat, called the Bonny, at Fullbridge Quay on October 13 last year.
CONTINUED ON PAGE 2
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Full story page 6
New hotel could
bring 40 jobs
(32185-6)
Maurice Woodrow was left with six deep
wounds to his back and neck and five fractured ribs after the late-night assault.
SEE PAGE 4
News
Man left with wounds to back and neck, and
fractured ribs by gang who tried to rob him
A DEFENCELESS man was attacked
with a machete by a gang who planned
to rob him, a court heard.
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I am just ‘Abi’
the girl with ‘D’
EIGHT-YEAR-OLD WITH DIABETES IS
RAISING MONEY TO FIND A CURE
FOR THE CONDITION: SEE PAGE 3
A HOTEL could create 40
new jobs in the Maldon
district if planning
permission is agreed.
Three Rivers Golf and
Country Club, in Cold
Norton, has applied for
permission for an 80bedroom hotel.
It is hoped the new hotel
will mean an extra 20 fulltime staff and 20 on a
part-time basis could be
employed.
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Full story page 7
Jail for burglar
A PROLIFIC burglar who
raided businesses across
the county – including a
garage in Maldon – has
been jailed for eight years.
Full story page 9
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Published in two editorial editions to
ensure reader interest across Maldon
and Burnham
Reflects the profile of the area with a
high percentage of ABC1 readers
An average of 48 pages per issue
containing local news and sport as well
as guides on Entertainment, Recruitment,
Motors and Property
Is the most popular newspaper in its title
towns, being read by over half of the adults
in the area
Total Copies: 7,723
Mid Essex
Brentwood
Weeklyy News
Thursday, June 17, 2010
brentwoodweeklynews.co.uk
25p where sold
Leader loves where she lives!
M25 WORK
IS COMING
OUR WAY!
DRIVERS could be thrown
into chaos as a major widening of the M25 approaches
Brentwood.
Clean-up: Council leader Louise McKinlay gets to work on the cricket pavilion
A WEEK-LONG clean-up of
Brentwood has been branded
a success.
The first ever Love Where
You Live Week, run by
Brentwood Council between
June 7 and 14, saw seven
groups target the streets and
parks of the borough.
Litter, chewing gum and
graffiti were all targeted by
the groups.
People taking part have
been entered into a competition to win £500 of vouchers
to spend on improvements to
their area, from fresh paint
for community halls to
plants for village greens.
Council leader Louise
McKinlay, who also helped
by painting a public toilet
block and the old cricket
pavilion in Warley Park, said
she was impressed by people’s efforts.
She said: “I’m delighted so
many community groups
have decided to get involved.
“Although the week has
now finished, I see this as
just the start.
“We will be looking at
ways keep the momentum
going and build on the success of the seven days.”
Tragic death of cyclist
Steven Rodway
A FATHER-OF-TWO has
been tragically killed while
training for a charity bike
ride.
Steven Rodway’s family
have paid tribute to him
after he was killed while
cycling
at
Stapleford
Tawney early on Sunday,
June 13, evening.
Mr
Rodway,
38,
of
Brentwood, was cycling on
the A113 Ongar Road when
he was involved in a crash
with a silver Ford Puma.
Emergency services were
called and paramedics and a
doctor treated him at the
scene.
Sadly he could not recover
from his injuries and Mr
Rodway, an assessor for a
Woodford insurance firm,
was pronounced dead.
Police had to close the
road for five-and-a-half
hours while they investigated the crash.
Mr
Rodway’s
widow
Marissa said her family had
been deeply affected by her
husband’s death.
She said: “Steven was a
dearly loved husband and
proud father to Harriott and
Erica.
“Steven liked skiing, DIY,
music and had an interest in
cars.
“He was also training for a
local charity bike ride event,
and that was what he was
doing when he was tragically killed.
“All the family members
and friends will greatly miss
Steven very much.”
Police have appealled for
witnesses to the crash.
Call Chigwell road policing unit on 0300 3334444.
« A 20-year-old woman from
Brentwood, and a 21-year-old
man from Loughton, were
arrested on suspicion of
dangerous driving.
Both have been released
on bail until September 14.
Engineers are due to start work
widening the London ring road at junction 28 later this month, which will last
until next year.
During some nights, slip roads leading on or off the motorway at the Brook
Street roundabout will be closed, leading to detours of up to 20 miles for people wanting to join or leave at the busy
junction.
But the Highways Agency has said it
has worked to minimise delays.
Peter O’Connor, spokesman for the
organisation, said: “There may be the
odd occasion where the four slip roads
from the A12 to the M25 might have to
be closed.
“But it will only be at night and the
different slip roads will be closed at different times.
“Those occasions will be dates to be
fixed, but it will only be the odd occasion and motorists will be informed.”
Mr O’Connor added detours would
vary depending on which direction
motorists were travelling from.
The worst affected could be drivers
travelling from the junction 26 area at
Waltham Abbey to Brentwood.
In some cases, those drivers could
divert onto the M11 at junction 27, travelling to Redbridge and then turning on
✓
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by ADAM GAUDRY
to the A12, taking the dual carriageway
to Brentwood.
But Mr O’Connor added: “For some
traffic they may have to take that route.
“But there are always a number of
different options and drivers can make
up their own minds about how and
when they travel.
“If we leave the road the congestion
will only grow.”
Work to widen the M25 from three to
four lanes between junctions 27 and 30
began last year and is due to finish in
2012.
During the work between junction 28
and 27, engineers have put up average
speed cameras and reduced the speed
limit to 50mph.
The Highways Agency has said the
scheme is working to schedule.
INSIDE THIS WEEK:
Pixie’s UK
tour is
coming
home –
Page 12
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Free weekly title
Distributed to more households in
Brentwood than any other newspaper
Is read by a very high number of ABC1
adults, making the Weekly News an
appealing platform for advertisers wishing
to target this affluent area
An average of 28 pages per issue containing
local news and sport as well as sections on
Motors, Property, Recruitment and
Entertainment
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the mid Essex region chelmsfordweeklynews.co.uk, brentwoodweeklynews.co.uk & maldonandburnhamstandard.co.uk
By advertising in our full mid Essex package, you will reach a total audience of 130,628 adults* each week
Site Sponsorship
Leaderboards
MPU
Skyscrapers
If you are interested in advertising in the mid Essex area please contact us to discuss how we can help you achieve your advertising goals
North West Essex
Useful Contacts
• Braintree office (01376) 343344
76 High Street, Braintree, Essex, CM7 1JX
Advertising Manager - Duncan Robinson 01376 343344
Braintree
and Witham
Wednesday, June 16 2010
TIMES
Incorporating the Dunmow, Thaxted and Felsted Times
60p
FAMILY HIT
BY SECOND
TRAGEDY
« MELVYN
Greenaway
Grieving aunt found
dead in River Brain
by NINA MORGAN
[email protected]
GRIEVING grandparents were dealt
a second blow
after finding their
own
daughter
dead in a river.
ARMED POLICE STORM FLAT: p2
Heartbroken Melvyn
Greenaway told an
inquest how he found
his adopted daughter
Hayley Greenaway in
the icy water of the
River Brain.
Miss
Greenaway
told
her parents she was
going to visit Braintree’s
London Road cemetery
where her niece Rebecca
Watkins is buried.
Former Notley High
School pupil Rebecca, 16,
was found hanged last
June while in the care of
social services.
Mr Greenaway, who is
Rebecca’s
grandfather,
told the inquest on Monday: “She took the death
of Becky very badly.”
Hayley left the family
home in Chelmer Road,
Braintree,
with
some
clothes on January 21.
CONTINUED ON PAGE 13
INSIDE
EVERYONE
LOVED LEE
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Tributes to biker, 25,
who died in accident
SEE PAGE 13
POTHOLE PERIL:
BOY’S ESCAPE
Autistic child, 3, was
thrown from pushchair
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PAGE 3
STORM OVER
SCHOOL PLACES
‘Preference given
to out-of-town kids’
PAGE 5
EVERYONE LOVES
THE CARNIVAL
Picture special from
weekend event
PAGE 6 & 7
OUR LIFE ON A
TROUBLED ESTATE
Community spirit still
exists in Bocking
PAGES 10 & 11
Notley kids write
the news - p30
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Published in three editorial editions across
Braintree,Witham & Dunmow
Very high percentage of ABC1 readers,
reflecting the profile of this affluent area
An average of 64 pages per issue including
comprehensive Motors, Property,
Entertainment & Recruitment sections plus
all the local News and Sport
With a high level of reader interest, the
Times is a newspaper that is ideal for any
advertiser wanting to reach this affluent area
40p where sold
Thursday, June 17, 2010
braintreeweeklynews.co.uk
Meet England’s
unlucky mascot
E N G L A N D ’ S
chances of winning
the World Cup have
been boosted – as
the unluckiest fan
in the world is staying at home.
Peter Whalley, 43,
landlord of the Woolpack pub in Coggeshall,
has been present every
time England have
crashed out of a tournament since 1990.
He saw Gazza’s tears in
Turin, and a succession of
epic failures up to England losing on penalties in
Germany four years ago.
Mr Whalley said: “The
most gut-wrenching was
the loss to Argentina [in
1998].
“I was sitting with the
Argentina fans and I had
an England shirt on.
“Japan was really scary.
It’s completely different, a
real culture shock.”
He estimates he has
spent hundreds of thousands of pounds following
England and his other
team, Manchester United,
over the years.
As well as witnessing
England choke on the big
stages, he was present
when United lost the
Champions League final to
Barcelona in 2009.
Pub regulars are pleased
Mr Whalley is staying put,
and Mexican beer company
Corona has chipped in with
free merchandise, including
T-shirts, to help with the
atmosphere.
Mr Whalley said: “A
friend of mine is a rep for
Corona, and he said if I
made Mexico my second
team they would support
me.”
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CURSE
The Woolpack is decked
out with shirts from every
team taking part, and punters can watch the action
on a 100-inch screen in the
bar.
While some regulars
might want to keep Mr
Whalley away from the
screen to make sure the
curse doesn’t strike again,
there is a group of people
who are always pleased to
see him.
“Scotland fans like me!,”
he said.
✓
« FLYING THE FLAG: Peter Whalley (left) and Rick Layzell.
Get an inside view of the Braintree newsroom – go to www.twitter.com/brainwiteditor
ABC
Circulation,
July to
December
2009:
20,756
delivered
weekly
If you have an
enquiry about
Weekly News
delivery call
Free weekly title
Part of the Weekly News series, the
Braintree and Witham Weekly News is the
leading free title in its footprint
Averages 22 pages full of local news, local
views and sport, as well as Motors,
Recruitment and Property sections
Distributed to more households in
Braintree and Witham than any other title
and can be used in conjunction with its
sister title; the Braintree and Witham Times
to provide unequalled coverage of this area
0844 620 9303
North West Essex
Friday, June 18 2010
www.halsteadgazette.co.uk
40p
Shops ‘missing out’ on extra weekend trade
INSIDE
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DAY CENTRE’S
CASH BOOST
Group thrilled
at lottery grant
« CLOSED SHOP:
At present, many shoppers
from the Halstead area
head to the bigger towns
for their Sunday shopping
PAGE 3
CCTV FINALLY
GOES LIVE
LET’S OPEN
ON SUNDAY
HALSTEAD shops could
all be open on Sunday, if
traders support the idea
of a longer week.
Shopkeepers will discuss the idea
of Sunday trading as well as
evening trading at their forthcoming Chamber of Trade meeting.
A number of shopkeepers have
already supported the suggestions,
by NINA MORGAN
[email protected]
but said they
well organised
tised.
would have
and widely
to be
adver-
Currently only a small number of
retailers open their doors on Sunday.
One of those is Ken Hewitt, of
Halstead Antiques Centre, who is the
chamber’s marketing manager.
He said: “I think a lot of shops miss
a trick on Sunday because it’s one of
our busiest days.”
Geoff Marshall, of Toy Crazy, in
Weavers Court welcomed the suggestions.
He said: “I would consider opening to
7pm possibly on Friday and Saturday.
“If everyone else agreed to open on
Sunday, we would.
CONTINUED ON PAGE 3
✓
Four cameras
‘excellent news’
PAGE 2
SERIAL BURGLAR
LOCKED AWAY
Grandfather admits
huge crimewave
PAGE 2
OVERDOSE DEATH
‘WAS ACCIDENT’
✓
Mum took a
lethal cocktail
PAGE 3
MORE POLICE
HERE PLEASE
Villagers want extra
patrols at weekend
PAGE 5
✓
MBE for keen
gardener
- see page 5
The most popular newspaper in Halstead,
with two thirds of adults reading a copy
every week
The Gazette is the only newspaper that is
specifically for Halstead
An average of 32 pages every week include
comprehensive news and sport
Successful advertising makes the Halstead
Gazette an attractive medium for covering
this part of North West Essex
Total Copies: 4,722
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the north west Essex region braintreeandwithamtimes.co.uk & halsteadgazette.co.uk
By advertising in our full north west Essex package, you will reach a total audience of 81,700 adults* each week
Site Sponsorship
Leaderboards
MPU
Skyscrapers
If you are interested in advertising in the north west Essex area please contact us to discuss how we can help you achieve your advertising goals
Southend
Useful Contacts
• Southend office (01702) 321130
18 Clarence Road, Southend on Sea, Essex, SS1 1AN
Advertising Manager - Debbie Forbes 01702 321155
HEROES’
Echo WELCOME
BASILDON
FRIDAY JUNE 18 2010
echo-news.co.uk 40p
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SPECIAL: P2,3,6,7,8,9,10,11
Royal Anglians march in Southend PagesNEWS
2,3,6,7,8,9,10&11
§ Proud – thousands cheer the Royal Anglians in Southend Picture: PAUL WATSON
BA32444_27
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Standard
SOUTHEND
Looking
to move
house?
« Design of museum
for Saxon treasures
unveiled – Page 4
« Tennis club raises
funds in memory of
Eleanor – Page 11
« Go on the trail of
art – Page 13
« Where are they
now? Page 65
southendstandard.co.uk
30p where sold
HOUSES, BUNGALOWS, FLATS
– THERE’S A HOME TO SUIT YOU IN
Standard
Property
se,
To adverti
469468
call 01268
Source: ABCJan-June 2010 / JICREG Oct 10
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Pub’s pitch invasion
celebrates World Cup
WORLD Cup fever has taken
hold of a Shoebury pub where
the atmosphere of the pitch
has been recreated with lush
green turf.
Parsons Barn, in Frobisher Way,
Shoebury, has been transformed
into a football supporter’s paradise for the 2010 World Cup tournament after the landlord covered
the inside floor with garden turf
and painted white lines on it to
recreate a football pitch.
The patriotic pub has also been
covered with England flags,
streamers and banners as well has
having an additional three flatscreen televisions installed, both
inside and outside the pub so punters can enjoy the big games.
Landlord Mark Wenn, 48, said:
“I want to put Southend on the
map and make this pub the only
place to watch the World Cup
matches.
“The pub looks great and the
turf is lovely and green. I got the
turf from one of the customers.
“It is something different to do
to get the pub in the World Cup
spirit.
“I will give it a bit of a water in
the evening and if it needs it a bit
of a cut and once it is taken up I
will get the carpet cleaned.
“Everyone thinks I am mad and
a bit crazy, but it is all a bit of fun.”
The 100 rolls of turf will remain
in the pub for as long as England
remain in the tournament and
both the landlord and the staff
have high hopes England will
make it to the final.
The Norwich City supporter
continued: “All the customers who
have come in have been laughing
their heads off because none of
them thought I would actually go
through with it. Some of the staff
have got England shirts and some
of the ladies will be wearing
England headbands.”
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Turfing out time – landlord Mark Wenn gets into the spirit of the
World Cup by laying grass in the bar
Combined editions: 95,796 – Southend edition: ABC circulation 50,940 July-December (100% free)
BROUGHT TO
YOU BY
Echo
NEWSPAPERS
Established in 1969
Over 70% of all copies are direct delivered
to the homes of our readers
Published in three editorial editions to
maintain high reader appeal across its large
coverage area, with an edition specially
tailored to the Southend district
Packed with informative and interesting
sections including Motoring, Recruitment,
Entertainment, Business and Property
For any advertiser wanting to cover the
south Essex region, the Echo is the best
option
✓
✓
Free weekly title
The most popular free newspaper in
Southend with in excess of 83,000
readers each week
An average of 76 pages includes a
38 page Property supplement, local
news and sport plus a Motors guide,
Recruitment and Entertainment sections
Has a high number of ABC1 readers
reflecting this affluent seaside town
The comprehensive content of the
Southend Standard makes it an ideal choice
for advertisers eager to cover this influential
area of the Essex county
Southend
Standard
RAYLEIGH/ROCHFORD
Looking
to move
house?
« Design of museum
for Saxon treasures
unveiled – Page 4
« Work on estate
starts after 30-year
wait – Page 11
« Go on the trail of
art – Page 13
« Where are they
now? Page 65
CASTLE POINT
southendstandard.co.uk
30p where sold
HOUSES, BUNGALOWS, FLATS
– THERE’S A HOME TO SUIT YOU IN
Standard
Property
se,
To adverti
469468
call 01268
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Campaigners set to
battle Barratt’s plans
A DEVELOPER wants to build
239 homes on a controversial
patch of
green belt in
Thundersley, despite fierce
opposition.
Hands Off Our Green Belt
sprung up almost two years ago
when it was first revealed Barratt
Homes was interested in the 50acre site north of Daws Heath
Road.
Homes near the site have been
displaying red and yellow posters
bearing the slogan Hands Off Our
Green belt ever since.
But despite the hostility towards
the plans, Barratt has submitted an
application to Castle Point Council.
Campaign
spokesman
Paul
Saunders, 56, of Daws Heath Road,
said: “It’s annoying to see Barratt
is keeping on with these plans.
“It obviously doesn’t take any
notice of local feelings.
“We wonder which part of no it
doesn’t understand. We’ll continue
239 homes
proposed on
green belt
to keep the pressure up and fight
our corner. The fight is back on.”
Barratt has applied for outline
permission for 239 homes, with
new access, parking and landscaping.
The details of the plans have not
been made public yet as the application is still being validated by
Castle Point Council.
Hands Off Our Green Belt
believes Barratt Homes is pushing
the plans ahead because the new
coalition Government intends to
scrap targets for new homes and
the developer wants to beat any
changes in the planning law.
✓
Ready for action – campaign spokesman Paul Saunders with one
of the new signs opposing the housing scheme
Combined editions: 95,796. Castle Point/Rayleigh edition: ABC circulation 44,856 July-December 2009 (100% free)
BROUGHT TO
YOU BY
Echo
NEWSPAPERS
✓
✓
Free weekly title
Published in two editorial editions to
maintain high reader appeal across its
coverage of Castle Point, Rayleigh
and Rochford
Is the most popular free weekly newspaper
in its footprint with 60% of adults reading a
copy each week
Is distributed to more household
across the Castle Point district than
any other title
An average of 72 pages per week with
coverage of local news and sport, plus
sections on Entertainment and Property
averaging 38 pages
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the Southend and Castle Point district echo-news.co.uk & southendstandard.co.uk
By advertising in our full Southend and Castle Point package, you will reach a total audience of 272,266 adults* each week
Site Sponsorship
Leaderboards
MPU
Skyscrapers
If you are interested in advertising in the Southend and Castle Point area please contact us to discuss how we can help you achieve your advertising
goals
ABC circulation Jan-June 2010 / JICREG Oct10
Thurrock
Useful Contacts
• Grays office (01375) 411514
91 Orsett Road, Grays, Essex, RM17 5EX
Advertising Manager - Debbie Walker 01375 411520
Recruitment Manager - Ginette May 01268 469358
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Free weekly title
Read by almost 70% of adults living in its
coverage area; an unrivalled penetration
of the Thurrock area
An average of 108 pages each week,
including a Property supplement,
Recruitment and Entertainment sections
plus a 12 page Motors section
The most effective newspaper in its area
and hosts an extremely successful
annual awards event
Local websites
As well as our quality newspapers, Newsquest Essex also produce the two leading local websites for the Thurrock district - thurrockgazette.co.uk
These sites are an online addition to our newspapers and in the same way focus' on local news, communities and advertising.With links to homes, jobs and cars - they are a
formidable force when used in conjunction with the Thurrock Gazette
Also, recent research shows that there is only a 14% cross over with newspaper readers and internet users - so by advertising with both mediums you are reaching a massive
audience with minimal duplication. Our online survey shows that 92% of respondents across all of our local media brand websites are local and 66% of our readers stated their
time on the local media brand website does not affect the time they spend reading the corresponding newspaper.
By advertising in our Thurrock package, you will reach a total audience of 84,729 adults* each week
Site Sponsorship
Appears next to the main website logo.This generates an enormous click through rate, and can be purchased run of site or as a fixed position on any main channel (ie: jobs,
homes, cars).
Leaderboards
MPU
Appears to the right of the page.This position can run videos, commercial adverts and normal box standard rotating images.This position can be purchased as a run of site
advert, or as a fixed position on any main channel (ie: jobs, homes, cars).
Skyscrapers
Appears at the right hand side of the main site within editorial content and can be bought as a run of site campaign or as a fixed position on any of the main channels (ie: jobs,
homes, cars)
If you are interested in advertising in the Thurrock area please contact us to discuss how we can help you achieve your advertising goals
Source: ABC Jan-June 2010 / JICREG Oct10
Niche Products
Exhibitions
A wide range of live, interactive shows...
Newsquest Essex host a range of very successful exhibitions.
Throughout the year we host a number of wedding exhibitions across the county.
New in the past couple of years is the Colchester Business Fair, presenting an excellent opportunity for networking and development.
For further information contact Lin Curtis:
Tel: 01206 508374
Fax 01206 508199
E-mail: [email protected]
Leaflets
First class delivery service...
Newsquest (Essex) Ltd offers a first class leaflet delivery service that not only distributes your leaflets but can also offer a full design and printing service.
Our dedicated leaflets team have first hand knowledge of their areas and are able to offer expert advice on how to maximise your campaigns
As part of Newsquest Media Group we can also distribute to over 5 million households across the UK
Distribution can be targeted to postal sector or individual towns
And why not use our 'Sticky Notes' service as a variation on the leafleting theme.These are perfect for being easily noticed and generating
customer response as they can be easily removed from the front of the newspaper and kept for future reference.Their uses for your
products and services are endless, from big announcements and sales events to open events and special discounts.
For further information contact Barbara Prager:
Tel: 01268 469424
Fax 01268 469283
or visit our Leaflets website:
www.essex-leaflets.co.uk
Niche Products
Citizens Guide
An essential tailored guide to your local area
A truly unique series of directories - each with the backing of the corresponding local council - we publish four throughout Essex:
Edition Publishing Date
Tendring Citizen Guide - March
Colchester Citizen Guide - June
Chelmsford Citizen Guide - September
Braintree Citizen Guide - December
Copies
31,000
33,000
32,000
33,000
Each directory is presented in a handy A4 format and published on an annual basis. Includes an A to Z guide to all the local
council services and departments with direct telephone numbers
Local clubs, societies and charities are given the opportunity for a free entry. Contains features on different aspects of local life
from gardening and leisure to education and motoring.
Averages 56-84 pages and includes colour adverts throughout. Council listings, free entries and advertising give these directories
great reader retention all through the year and sets them apart from broader area based directories.
So, for a great way to increase local profile and build awareness, contact the Citizens Guide team.
For more information contact Anne Allan on:
Tel: 01206 508153 Fax 01206 508169 E-mail: [email protected]
Business Awards
Spectacular celebrations of Business in Essex...
The Newsquest Essex Business Awards Team was established in 1996 and organise the increasingly popular Business Awards.
Currently the team host 5 annual events across the county:
Thurrock Business Awards - March
Essex Countywide Business Awards - May
Basildon & District Business Awards - July
Southend & District Business Awards - October
Colchester Business Awards - November
To the entrants, these awards are a fantastic way of celebrating success, boosting staff morale and projecting a positive image for
business in Essex.To the advertiser the awards are an excellent way of building local awareness as well as building strong
community links.
Each awards evening offers a range of advertising possibilities from overall sponsor to individual category awards.
For more information contact the Business Awards team on:
Tel: 01268 469430
Advertising Opportunities
What is Banner Advertising?
Co-Partnership
• Banner advertising comes in many different forms; they are the
advertising strips that you see at the top and bottom of the web pages
and the boxes that run down the side of our pages
• Many opportunities exist for advertisers to receive assistance from major
manufacturers with the promotion of their products
• Banners deliver the message of your choice and encourage users to
click through to your website or any specific page
• Banner advertising is exceedingly effective when targeting key sections of our
websites. Our digital media team is on hand to recommend the best campaign
schedule suited to your particular requirements
• This can take the form of covering part or all of the cost of advertising or
promotional assistance
• Ask your Newsquest Essex sales executive about the wide range of opportunities
available to your company
Anniversary Feature
Sponsorship
• We can help to raise customer awareness of your business by
sponsorship in various sections of our newspapers and magazines
• This is a cost effective way to support your additional marketing
campaign through regular association with popular sections of the
paper, supplements and niche products
• If you are celebrating your company’s birthday, moving premises or just want to
raise awareness of your business, we can help design a feature for you
• From “a day in the life” of your business, to a feature supported by your
suppliers, we can put this together for you
• Call our Advertising team on 01268 522792 (south Essex) or 01206 506000
(north Essex) for further information
• Sponsorship and branding opportunities are also available for key
events such as Recruitment Fairs and Wedding Exhibitions.
24 hour news centre
• We attract thousands of visitors a month to our portfolio of websites
generating a massive number of page impressions a month
What is a Wrap?
• In the instance of a new opening, a business re-development or a major
push on a specific brand - we offer businesses the opportunity to purchase a
“wrap” around our free newspapers
• With this volume of traffic we can create advertising campaigns which will
help drive traffic to your business from different forms of advertising such as
sponsorship, banner advertising, pop-ups, company profile pages and directory
links
• A wrap is effectively an additional sheet of newspaper (4 pages minimum) that
wraps around the main newspaper and contains our masthead and dateline
echo-news.co.uk
gazette-news.co.uk
• Effectively your business is purchasing four full pages of advertising: the
front page, the inside front, inside back and back page
• This helps your business to maximise its advertising message
Page Positions
• We realise that some advertisers have a preference for a certain page or
position in the newspaper
• With places at a premium we now offer the opportunity for you to reserve your
desired page position – subject to availability and editor agreement
• Premium 25% for guaranteed position
Glossary of Terms
ABC
Audit Bureau of Circulation – Independent audit watchdog service verifying the circulation of paid for newspapers and the distribution of free newspapers.
ROP
Run Of Paper (advertising) – Advertisements that appear amongst the news pages are called ROP ads.The ads in this category, although appearing together on the page, willl typically be from different
kinds of businesses.
They compete with editorial for impact.They seek the reader and appeal to their needs with a clearly displayed message, therefore influencing their buying decisions
The benefits of ROP are:
• Flexibility with positioning (front page, page 3 etc...)
• Use of graphics to establish image and brand
• More likely to stand out from competitors
• Flexibility with size
• Subtle messaging changing reader’s buying decisions
Classified
Classified advertising – The Classified section is often located to the back of a newspaper and is clearly sign posted. Classified includes Situations Vacant, Motors, Property, Births, Marriages and Deaths,
Entertainments, Holidays, Education, Auctions, Public Notices, Sales, Services and Business. Classified is a market place in its own right with different styles of advertising, colour and sizes.The
distinguishing feature of classified advertising is that the ads are arranged according to their content, under clear headings or classifications
The benefits of Classified are:
• It is a sought after market place
• People turn to it in a buying frame of mind
• Reader friendly with clear sign-posting
• It identifies market trends – eg price comparisons
• It is cost effective and flexible
• Specific classifications provide tailor made market places for every type of business
• The impact is not dictated by size
Display
Charged by centimetre depth and column width.The advertisement is usually surrounded by a box and can appear throughout the newspaper. It generally contains a mix of bold, normal and/or light
type and contains graphics
Lineage
Charged by line these advertisements appear in the classified columns under specific headings. Lineage is run-on text with the majority of the characters in normal type. Often the first word or two is
in bold type
JICREG
Joint Industry Committee for Regional Press Research – JICREG provide readership data generated by applying readers per copy figures to circulation breakdowns at postcode sector level
Readership
British people are among the most avid newspaper readers in the world. 85.4% of all British adults (40 million people) read a regional newspaper, compared with 70.5% who read a national newspaper.
Regional press has a high solus readership: 29.8% of those who read a regional newspaper do not read a national daily (Source: BMRB/TGI 2004)
Social Grade
The social grouping of any household depends on the occupation of the chief income earner.Where the chief income earner is retired, it is based on former occupation
• A – Professionals, very senior managers in business or commerce or top level civil servants
• B – Middle management in large organisations, with appropriate qualifications: principle officers in local government, civil service, top managers or owners of small business concerns, educational and
service establishments
• C1 – Junior management, owners of small establishments, and all other non-manual positions
• C2 – All skilled manual workers, and any manual workers with responsibility for others; widows receiving pensions from their late husband’s job
• D – All semi-skilled and un-skilled manual workers, apprentices and trainees
• E – All those entirely dependant on state benefits; those employed for under six months; casual workers and those without regular income
What are the different types of papers in our portfolio
Paid for titles
ABC - Audit Bureau of Circulation – Independent audit watchdog service verifying the circulation of paid for newspapers and the distribution of free newspapers.
These newspapers have a compulsory cover price and will be available from an extensive network of newsagents and retail outlets across an appropriate geographic area.
A paid for newspaper will reach an attentive audience of readers who have chosen to purchase it meaning that reader interest and retention is high.
Free titles
In the main, these titles are delivered to homes free of charge.They can also be picked up in retail outlets and places of business such as estate agents.
Our range of free titles offer blanket coverage of the vast majority of areas across Essex, being put through the letterboxes and reaching an audience directly in their homes, meaning that no
extra effort is spent on the part of the reader to have our newspapers in front of them.
Daily Titles
We are proud to be the publishers of the only two daily titles dedicated to Essex; the Echo in the south and the Gazette in the north of the county.
Both papers are published Monday to Friday and are paid for titles.These two titles are the very best at keeping their local communities up to date with daily news and advertising. Delivered
direct to subscribers' homes or available in shops alongside the national daily papers each morning.
Weekly Titles
These newspapers are delivered or available to buy towards the end of each week (depending on the title) presenting our readers with a round up of the news in their area and top quality
advertising.
Combining titles
Each title will have two factors from the above to describe its type, for example a newspaper will be paid or free as well as daily or weekly.
The ideal way to reach the optimum number of potential customers is to use a mixture of types. For example a free weekly newspaper reaches a high volume of people in a targeted area and
a paid for title is selected specially for reading by its audience giving the perfect combination of blanket area coverage and high reader retention.
Mechanical Data
Specification
Artwork accepted
Printed:Web-offset
Column Length: 320mm
Column Width: 27mm
9 columns per page
Page size: 320mm x 259mm
1st choice: via Adfast (www.adfast.co.uk) then upload to relevant publication by URN number
2nd choice: via pre-press e-mail to: [email protected] - these must be hi-res PDF files and supplied with URN
number & advertisers name in ‘subject field.’ Also accepted are hi-res (200dpi) Jpegs
Both the Pre-press department & your Sales Executive MUST be informed which method you intend to use for sending in
your advert electronically.
Contact details for Pre-press pre-flight
Newspaper column sizes
Jim Fairbanks
Tel: 01268 469300
1
2
3
4
5
• Newsquest Essex Production (01268) 469443
• Newsquest Essex Marketing (01268) 469427
Media Pack online: essex-media.co.uk
• Newsquest Media Sales – London 0207 489 4900 or Manchester 0161 848 5200
column - 27mm
columns - 56mm
columns - 85mm
columns - 114mm
columns - 143mm
6
7
8
9
columns
columns
columns
columns
-
172mm
201mm
230 mm
259 mm

Advertising Portfolio

Transcription

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