2016 Media Kit - Society of North American Goldsmiths

2016 Media Kit
and Marketing Guide
Bettina Dittlmann
After a Hug
brooch
iron, pyrite
is the leading source for jewelry and
metalworking inspiration, insight, and information. It reaches
15,000 trend-setters throughout North America, including every
member of the Society of North American Goldsmiths (SNAG).
SNAG Website and E-newsletter
Metalsmith is the official magazine of the Society of North
American Goldsmiths (SNAG), and advertisers have the
opportunity to gain additional exposure with SNAG’s
official website and e-newsletter.
Readers
Readers are deeply involved in metalworking and jewelry
arts, with 81% producing metal objects. And they are motivated
SNAG website: Promote your company in the form
of a banner and link it directly to your website
to take action. The magazine inspires 80% of readers to learn
Riveting News: Coordinate your e-marketing
something new or to make new work. And 42% have purchased
campaign with SNAG and reach more than 2,500
from an advertiser as a direct result of reading Metalsmith.
highly engaged artists, instructors, gallery owners,
Reader Demographic Highlights*:
49% have annual household income over $70,000
24% have annual household income over $100,000
65% take jewelry or metalsmithing classes or workshops
45% teach jewelry or metalsmithing classes or workshops
44% have a graduate degree
*According to 2010 survey conducted by Steve Johnson & Associates
and museum professionals. One sponsor is featured
each week.
Conference Program
SNAG’s 2016 Conference, SNAGneXt will be held May 18
through May 21 in Asheville, North Carolina. Advertising is
available in the Conference Program. For information about
sponsorship or becoming a vendor, please contact us at
541-345-2774.
Distribution
Metalsmith is designed by world-renowned design firm Pentagram
and 12,000 copies are printed 5 times each year, in January, March,
May, August and October. Digital distribution includes an iPad ® app
and an email sent to 3200 subscribers and Members. Retail distribution
includes major bookstores like Barnes and Noble, Books-a-Million,
and Hastings, as well as craft schools and centers, fine art museums
and galleries. Total readership is more than 18,000.
Metalsmith can also be found at the most important events for
contemporary jewelry art: American Made Show, MJSA Expo NYC,
JCK Las Vegas, JA New York, ACC Baltimore and San Francisco,
SOFA, Smithsonian Craft Show, LOOT and many more.
Ezra Satok-Wolman
Quasar, brooch
18K white gold, 19k yellow gold,
Tahitian pearl, natural pink diamonds
Photo by Ezra Satok-Wolman
2016 /Vol 36 Editorial Calendar
Volume 36, Issue 1 – Published January 2016 (mails 1/19, on sale 2/2)
Features:
» Kadri Malk (jewelry)
» Bernhard Schobinger (jewelry)
» Joost During (flatware and holloware)
» Timothy Veske-McMahon (jewelry)
Bonus Distribution:
» JCK Tucson
» globalDESIGN
Deadlines:
» MJSA Expo NYC
» Craft Morristown
» JA New York Winter
Reservation Deadline:
November 3, 2015
Artwork Deadline:
December 1, 2015
Volume 36, Issue 2 – Published March 2016 (mails 3/21, on sale 4/5)
» Vivian Beer (metal furniture)
» Marian Hiller (jewelry)
» Collective Metalsmith Studios
» Women Arts & Crafts Jewelers
» Smithsonian Craft Show
» Craftboston Spring Show
» ACRE Las Vegas
» Seasonal Programs/Workshops,
including Haystack Mountain School
» SNAGneXt Asheville
of Crafts, Revere Academy, Penland
» JCK Las Vegas
School of Crafts and Arrowmont
» LOOT (Museum of Arts & Design)
School of Arts and Crafts.
Reservation Deadline:
January 14, 2016
Artwork Deadline:
January 26, 2016
Volume 36, Issue 3 – Published June 2016 (mails 6/1, on sale 6/21)
» Norman Weber: The Shock of the NOW
» ISGB Conference
» Buried Treasure: The Staffordshire Hoard
» JA New York Summer
» Sleeping Beauties: The Fermenting
Jewels of Fumiki Taguchi
» ACRE Northeast
» Fashioning Function: Redefining
the Belt Buckle
» Seasonal Programs/Workshops,
including Appalachian Center for
Crafts, Gemological Institute of
America, Touchstone Center for
Crafts and Metalwerx.
Reservation Deadline:
March 23, 2016
Artwork Deadline:
April 4, 2016
Volume 36, Issue 4 – Published August 2016 - Exhibition in Print (mails 8/17, on sale 9/6)
» Juried Exhibition in Print 2016,
Shifting Sites
» Jurors: Eva Eisler,
Lauren Fensterstock and Lori Talcott
» JA Special Delivery New York
» Craft2Wear
» Rhinebeck Arts Festival
» Charlotte Contemporary
» Atlanta Contemporary Jewelry Show
Reservation Deadline:
June 23, 2016
Artwork Deadline:
July 11, 2016
Volume 36, Issue 5 – Published October 2016 (mails 10/24, on sale 11/15)
» Anne Barros: By the Light of
the Silvery Spoon
» Creative Juices: Philippe Starck's
Designs in Metal
» Tooning into Metal: Zachery Lechtenberg
and Aurelle Guillaume
» Bruce Metcalf: A Lion in Winter
» SOFA Chicago
» Craftboston Holiday Show
» Philadelphia Museum Show
» Design Miami
» Crafts at Purchase
» ACRE Philadelphia
» Special interest: SNAG-sponsored
lectures at SOFA Chicago and the
ECU Symposium
Conference Program
Conference Title:
Deadlines:
» SNAGneXt
Asheville, NC, May 18 through 21, 2016
Reservation Deadline:
February 29, 2016
Artwork Deadline:
March 9, 2016
Riveting News
» Emailed every Monday
All information is subject to change.
Wendy Stevens
Button Bag
etched stainless steel,
steel, cable, leather
Reservation Deadline:
August 19, 2016
Artwork Deadline:
August 29, 2016
ADVERTISING CONTACT:
John Garbett
Society of North American Goldsmiths
Phone: 541-345-2774 • Fax: 541-345-1123
[email protected]
DIGITAL REQUIREMENTS
PRINT ADVERTISING
Advertisements should be submitted in a 300 dpi, print-ready PDF (Preferred
format: PDF-X1a). 4-color process CMYK only, no RGB files. Suggested values
for Rich Black are: C = 40, M = 40, Y = 30, K = 100). All fonts and images must
be embedded in the PDF file. Please include the company’s name in your
file names.
AD LAYOUT:
Advertiser/Designer should supply ads at ad layout sizes listed here. All quarter page
and half page ads must reach the size of the space ordered at some point on all four
sides (no bleed) or have a border. All lines/rules should be at least 1/4 pt. thick.
METALSMITH AD SIZES
Full Page (trim size)
Full Page (with bleed)
Half Page Horizontal
Half Page Vertical
Quarter Page
7 3/4” x 10”
7 7/8” x 10 1/8”
6 5/8” x 4 3/8”
3 3/16” x 9”
3 3/16” x 4 3/8”
Insert (Untrimmed)
Full Page Polybag
8’ x 10 1/4”
7 3/4” x 10”
IMAGES:
All images provided for ads should be high resolution 300 dpi at the actual size
and flattened. We recommend .tif or .eps. We do not recommend .jpg.
FONTS:
Fonts must be embedded in your PDF or outlined prior to creating PDF. Quark
users should use the actual font from the font menu; do not use the “Style”
menu to apply font attributes such as bold, italic or bold italic.
METALSMITH AD RATES
4-COLOR
1 time
3 times
5 times
Full Page
Half Page
Quarter Page
$2,565
$1,795
$965
$2,395
$1,595
$865
$1,995
$1,295
$695
Cost includes linked ad in digital edition
BLEEDS (For Full Page Ads):
Bleed must extend 1/8” beyond final trim and all crop marks must be outside
bleed area. Critical content must be kept 3/8” from final trim area.
COLORS:
Colors should be set up as either Grayscale or CMYK. Images supplied any other
way will be converted as per printer’s defaults. Metalsmith cannot accept any
responsibility for color shifts that occur in conversion. All color files must be
composite (no DCS). We do not encourage use of embedded ICC profiles. Total
Area Coverage (or Total Ink Limit) must not exceed 300% for the darkest area of ad.
COVERS
Inside Front
Inside Back
Back
$2,995
$2,695
$3,495
PREMIUM PLACEMENT
15% for guaranteed placement where available.
Excludes covers.
INSERTS
TRAPPING:
Application trapping must be turned off. This means Quark trapping preferences
need to be set to “Knockout All”. InDesign files need to have “Overprint”
[Black] Swatch at 100%” deselected in General Preferences (CS1 and CS2) or in
the Appearance of Black Preferences (CS3 through CS5). Make sure all white
type is set to knock-out.
DIGITAL EDITION AD:
Contact John Garbett at [email protected]
for options and pricing.
The same artwork for your print ad will be used in the digital version of the publication.
CONFERENCE PROGRAM ADS
Design and Production Services are available. Please contact us for more information.
6” x 8” (+.125 bleed)
1 page (w/ bleed)
5.25” x 7.25”
1 page (no bleed)
5.25” x 3.5”
1/2 page
2.5” x 3.5”
1/4 page
Print Program + Online Program (includes link).
SNAG WEBSITE ADVERTISING
www.snagmetalsmith.org
MEDIUM RECTANGLE WEB BANNER:
File Specifications:
• Please save file at 72dpi as a jpg, gif or png
• 300px by 250px
• File size must be under 40k
• No animated gifs
MEDIUM RECTANGLE WEB BANNER - $175/Month
(Available only to Metalsmith advertisers)
RIVETING NEWS SPONSOR, SIDEBAR AD:
Includes additional 20-40 words of supplimental text.
File Specifications:
• 127px wide by 137px high, saved as a jpg, gif or png
• No animated gifs
SIDEBAR AD - $175/Week
$750
$750
$525
$395
SUBMIT METALSMITH ADS TO:
[email protected]
SUBMIT CONFERENCE ADS TO:
[email protected]
PLEASE CC: John Garbett at:
[email protected] on ad submissions