Current vehicles include

The Shelby American 50th Anniversary Tour
In 2012, Shelby American will celebrate its golden anniversary. To
honor this important milestone, Shelby American will launch a
national tour that reaches millions of Shelby enthusiasts from coast to
coast.
The tour will kickoff at the Detroit Auto Show with stops at key
automotive grassroots, track days and Concourse events.
Shelby American
Shelby American, a division of Carroll Shelby International, Inc. is the
premier performance car company in the United States, committed to
delivering cars and products that provide an unparalleled driving
experience. The company has been at the forefront of automotive
innovation since 1962.
The company offers a line of Cobras, Shelby GT500 Super Snakes,
GT350 and Shelby GTS vehicles. Based in Las Vegas, Shelby American
also offers performance parts, merchandise, and a Speed Shop that
tunes and upgrades all domestic performance vehicles.
Current vehicles include:
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Shelby Cobra 427 S/C
Shelby Cobra 289 Street Car
Shelby Cobra 289 FIA
2012 Shelby GT350
2007-2012 Shelby GT500 Super Snake
2011-2012 Shelby GTS
Vehicles Offered by Shelby American
GT350
GT500 Super Snake
GTS
Cobra 289 Street
Cobra 289 FIA
Cobra 427 S/C
Shelby American Events During 2012
Shelby American’s 50th Anniversary Tour will begin in January
and conclude in September 2012. Stops will range from
major US auto shows in Detroit and New York to grassroots
events like the Mustang Club of America Nationals, Boca
Raton Concours, and The Pebble Beach Concours de
Elegance.
Typically, these events attract millions of car owners,
collectors, business owners, media and VIPs. Shelby will
display its high profile vehicles and (when possible) offer
rides to prospects customers, media and VIPs.
Sponsorship Levels
Shelby American is offering four levels of sponsorship for your
participation consideration.
Each level provides an array of opportunities for your brand to draft
behind the strength of the Shelby brand while reaching millions in the
process. These levels include:
•Title Level
•Platinum Level
•Gold Level
•Silver Level
The detail describing each sponsorship level’s features, benefits and
cost can be found inside this sponsorship packet.
Key Stats:
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5,000 Team Shelby members
1,000,000 hits per month on ShelbyAmerican.com
$20,000,000 in PR value
3,000,000 people expected to see the tour
20 approximate number of tour stops
200,000 copies of the Shelby Annual distributed each year
22,836 Facebook followers
1,590 Twitter followers
30,000 members of ShelbyNation.com
13,000 Mustang Times monthly circulation
Sponsorship benefits
• Your branding (signage, logos, invitations, etc.) throughout
exhibits, show rig, print materials, Shelby World Headquarters,
Museum and on all Shelby American websites
• Visibility to millions of attendees during the year
• Exposure to high profile VIP Shelby guests.
• Co-branding on media efforts including quotes and logo on news
releases
• Inclusion in all media pitches; past editorial placements have
included the Robb Report, USA Today, Road & Track, Motor Trend
Radio, Mustang Monthly, Detroit News, AutoWeek, PBS, SPEED,
local event media and others
• Offer based promotional opportunity through Shelby Performance
Parts
50th Anniversary Tour Schedule
Detroit Auto Show
Jan 9-22
Detroit, MI
Barrett-Jackson- Scottsdale
Jan 16-22
Scottsdale, AZ
Boca Raton Concourse D’ Elegance
Feb. 24 - 26
Boca Raton, FL
Shelby American 50th Celebration
Mar 14-17
Las Vegas, NV
New York International Auto Show
Apr 4-15
New York, NY
Barrett-Jackson-Palm Beach
Apr 5-7
Palm Beach, FL
Shelby American Automobile Club-Nationals #37 (SAAC)
May 27-29
Watkins Glen, NY
Team Shelby Northeast Region 50th Celebration
May 30-31
TBD
Carlisle Ford Nationals
Jun 1-2
Carlisle, PA
Ford/Shelby Mid-America
Jun 13-17
Tulsa, OK
Barrett-Jackson-Orange County
Jun 20-24
Costa Mesa, CA
Shelby Cobra Association-Texas (SCAT)
TBD
Dallas, TX
Northern California SAAC-Mini Nationals
Aug 1-5
Sonoma, CA
Pebble Beach Concours D’Elegance
Aug 15-19
Monterey, CA
Barrett-Jackson, Las Vegas
Sep 19-22
Las Vegas, NV
CONTACT
Roger Sorel
Shelby American
[email protected]
(702) 942-7325
www.shelbyamerican.com
Scott Black
Timepiece PR & Marketing
[email protected]
O: (214) 520-3430
www.tprm-usa.com
www.shelby50th.com