spring / summer 2012
Transcription
spring / summer 2012
spring / summer 2012 jewellery workbook dyrberg/kern spring/summer 2012 spring/summer 2012 dyrberg/kern m y t h i c a l SPRING / SUMMER 2 0 1 2 indira necklaces anima earpost 4 xxxxxxxxx xxxxxxxxx the brand What does it take to create a brand that resonates with beauty and sensuality in the hearts and minds of women all around the world? It usually takes someone with exceptional talent, vision, passion and perseverance. In the case of DYRBERG/KERN A/S, it took two such individuals from two extremely different backgrounds; each with a distinctive angle on design who were drawn to each other as if by destiny. The moment Gitte Dyrberg and Henning Kern met, their unique chemistry and creative energy was instantly apparent. As the Creative Directors, design masterminds and driving forces behind, DYRBERG/KERN A/S is today – 25 years later - a brilliant contemporary designer jewellery and watch brand, which never ceases to intrigue and entice consumers. Their mission is clear: To be a preferred choice for modern and confident women to express their style and beauty. How? By offering an extensive and inventive range of iconic classics and a sultry approach to style and sophistication. A fascination with art, architecture, interior, design, graphics, nature, film and music has influenced Dyrberg and Kern’s ability to continuously surprise and seduce consumers infatuated with their brand. Together with their unrelenting creative connectivity with each other ... And then you start to grasp how passionate and prolific Gitte Dyrberg and Henning Kern are as a design duo. 5 handmade jewellery All DYRBERG/KERN design is managed from our design studio at our headquarters in Copenhagen, Denmark, where a skilled team of designers sketch the collections. After the seasonal fashion themes, trends and seasonal materials and colours are decided and each jewellery style is determined, the production takes place in various work-shops in Asia, where manufacturers produce the collection according to our design and quality standards. Our materials, such as pearls, stones, crystals and leather are sourced all over the world, from Italy, China or Africa, depending on the season. DYRBERG/KERN products are created by hand and undergo many different processes: from casting, polishing and plating of the metal base, to hand braiding of leather, to cutting, polishing, and insertion of precious stones and brilliant crystals. Finally the many different elements of one single jewellery piece are assembled. After each process, a specific quality control is performed. Each jewellery piece goes through about 40 different processes and as many hands before the magical moment finally happens – it meets your eye and love hopefully takes over... We consider the environment All DYRBERG/KERN’s products are strictly following both Danish and international laws concerning heavy metals, such as Nickel, Lead, Mercury and Cadmium. Further to that all DYRBERG/KERN’s suppliers are signing a Code of Conduct, and they are randomly being inspected by our local staff during production. This for making sure that we only deal with suppliers whom have focus on CSR (Corporate Social Responsibility). Why? Because we set pride in being responsible, caring and non-selfish about the way we do business. dyrberg/kern spring/summer 2012 content Collection Introduction 10 jewel satellites 12 must-haves 14 The Collection Timeline spring/summer 2012 18 cushion 22 medallion 24 crystal rocks 28 clay 30 ishtar 34 starlight 40 dragon 44 lion 46 cut glass 50 pearls & beads 56 leather 60 jokers 64 Loose Chains 68 icons 70 style guide 76 materials 88 Eyewear 92 / PRE-ORDERS ORDER DATE SHIPPING DATE DELIVERY TIME IN SHOP 23th August 2011 26th January 2012 1-6 working days 4th September 2011 23th February 2012 1-6 working days 8th November 2011 22nd March 2012 1-6 working days Re-order shipping date: 15th March 2012 symbols Point of sale material Elise Lou wears: liona eyewear satoria fingerring mitra, basze, jivago, ulla, camereo, clivia, cressida bracelets 104 10 collection introduction collection introduction 11 collection introduction Rising above the earth, birds have been symbols of power and freedom throughout the ages. In many myths, birds link the human world to the Divine that lie beyond ordinary perception. Come fly away with us into the Spring/Summer 2012 collection… Who is this mysterious, enigmatic and mythical woman? It is in the power of every woman to create her own story – her own myth… That woman could be you! Shine your Magic. Awe them. Be Enchanting. Charm. Capture the magic of the moment. Be dazzling and stay the centre of attention. It\s so simple, yet its not. Create your own Myth. Be Mythical. Be You. Elise Lou wears: kiramia fingerring basze, jivago bracelets 11 12 jewel satellites jewel satellites Name jewel satellites Symbols Styles Name Styles 14 Dragon 5 A beautiful Story of Maturity, Love, Peace and Belief Cushion The Year of the Dragon 5 The Softer Side of Squares Breaking news: From Spring/Summer 2012 we have decided to dispose the Jewels collection in a different way. Instead of dividing the Jewels collection into three large themes, we have decided to divide the collection Medallion Lion 8 Fierce as a Lion 11 Praise Yourself or Someone Dear to You Cut Glass 15 Romance up Your Life into a number of smaller groups of great variety, which we call satellites. Crystal Rocks Each satellite is small and tells a new and distinctive design story. Each satellite offers Unique Selling 5 Edge up Your Style Pearls & Beads 11 Add a little color to your life Points of its own. With this collection change we are able to: Clay – offer more choice within the collection. A Season of Softness 9 Leather 10 Rock Cool and Edgy – or Casually Classic – respond to more design trends within the season. – offer more products that don’t cannibalize on each other – create easier choice for buyers and end consumers Ishtar – make more interesting and diversified Visual Merchandizing in the store. A Tribute to the Goddess of Ishtar We are proud to present you the Jewels satellites on the next pages. Starlight Let your Inner Star Shine 13 17 Jokers 13 Crystal Classics 8 Loose Chains Chains of Love 4 14 must-haves must-haves must-haves 15 Must-have necklaces One look demands longer, slimmer, thinner chains with motif pendants in smaller, fragile feminine proportions. Find here the MUST-HAVE pieces from the MYTHICAL collection across the satellites. Other looks include clusters of brilliant crystals set in classic or not so classic designs. They represent the very best of the collection and will be focus points in all our consumer As chains turn slimmer this season, be bold and layer chains one on top of the other. related communication. Necklaces: Kefira, Xanna, Saphira, Eranthe, Ann, Verlene, Linnet. Favored for their versatility and small to moderate size, these classic MUST-HAVES go from a day at the office to a night on the town with ease. Hand-selected for their sparkling overtones, perfect shape and excellent luster, these MUST-HAVES are by far and away our most popular! So be sure to stock them for spring 2012. Must-have pendants An interesting pendant looks great on any leather string, metal chain, or beaded strings. Note that the best pendants are often motif pendants and come in a variety of metal finishes. Key Pendants have a bit more size and are most often crystallized for maximum effect. Pendants: Lenne, Nohely, Falguni. 16 must-haves must-haves 17 Must-have fingerrings The key is shine, so choose a smart selection of solitaire rings, rings with symbols, wide crystal bands and a cool oversized solitaire ring. Must-have bracelets All rings include smaller and larger crystals in white or greyish nuances. Noisy bangles, crystal glass bracelets, leather bracelets, linked and chain bracelets are the main focus of the season. Colours are natural or metallic, easy shades to wear and combine. Choose between gold plated or silver and let your hands do the talking. Proportions are smaller than in previous seasons, feminine, yet extremely glamorous. Fingerrings: Mina, Beola, Emily, Zacari, Cyrielle. Arm jewellery is ideal to stack – so be bold and wear several pieces on top of each other. Bracelets: Camereo, Senga, Lorna, Jivago, Basze, Mitra, Shany, Kay. Must-have earrings The best earrings this season are either small classic post earrings with charming motifs, hoop styles heavily crystallized, or they may even feature interesting symbols. The best styles go from simple to very ornamental – yet colours are neutral and easy to wear. Earrings this season show great variety and these small masterpieces are designed to draw attention to a beautiful face. Earrings: Quinn, Mitada, Taglia, Kimmie, Benish, Fay, Anima. 18 symbols symbols anima verle picture shown in: 100% picture shown in: 100% small dragonfly earpost made with facet cut crystals symbols silver gold 19 large hoop earpost made with facet cut crystals / / / silver / gold as/grey The DRAGONFLY, HEART, PEACE AND CROSS. A beautiful Story of Maturity, Love, Peace and Belief. as/grey The dragonfly symbolizes change in the perspective of self realization; a change that has its source in mental and emotional maturity and the understanding of the ss/crystal sg/crystal deeper meaning of life. as/grey Combining the minuscule Dragonfly with the eternally ss/crystal sg/crystal romantic Heart shape, the Peace sign and a four sided Cross on several jewellery pieces of Symbols, we express our wish for you to fully integrate Maturity, Love, Peace and Belief in your life. lela small cross earpost made with facet cut crystals verlene picture shown in: 100% / / silver The Symbols satellite spreads a powerful message; however we spread the word discreetly, offering only gold ss/crystal sg/crystal / / silver chain necklace made with facet cut crystals and pendant 90 cm gold picture shown in: 100% as/grey small scale miniature symbols on feminine earrings, the thinnest leather bracelets imaginable, thin double chains, all featuring Symbols, generously sprinkled with tiny crystals. ss/crystal Product USP Consumer USP Customer USP Classic and timeless In line with the classic mainstream trend of today Broad appeal Tiny motifs of the dragonfly, heart, peace and cross add symbolic value Creates storytelling and turns jewellery into conversation pieces Great sell-in story and add-on selling opportunity. Tiny facet cut crystals High profile and look High profile and quality sg/crystal fay heart earpost made with facet cut crystals picture shown in: 100% / / silver gold as/grey pohndalos as/grey ss/crystal sg/crystal symbol necklace made with facet cut crystals 45 cm + extension picture shown in: 100% ss/crystal silver gold sg/crystal / / as/grey carlin symbol necklace made with facet cut crystals 90 cm picture shown in: 100% ss/crystal sg/crystal / / silver gold 20 symbols symbols secret indira heart ring made with facet cut crystals double necklace with pendants made with facet cut crystals 100 cm picture shown in: 100% / / silver gold 21 picture shown in: 100% as/grey ss/crystal sg/crystal SIZE I / / silver gold SIZE II SIZE III SIZE IV beola symbol ring made with facet cut crystals picture shown in: 100% / / silver gold as/grey ss/crystal as/grey sg/crystal ss/crystal sg/crystal SIZE I SIZE II senga sg/crystal chain bracelet with pendants made with facet cut crystals SIZE III picture shown in: 100% as/grey / / silver SIZE IV gold ss/crystal ulla as/grey ss/crystal as/grey ss/crystal picture shown in: 100% / / silver ardith beracha picture shown in: 100% picture shown in: 100% heart and waxed cotton string made with facet cut crystals 70 cm silver gold / / gold dragonfly and waxed cotton string made with facet cut crystals 70 cm / / silver sg/crystal gold sg/sand symbol leather bracelet made with facet cut crystals and gun button closure ss/grey ss/black sg/crystal 22 cushion cushion jatana silver earpost made with facet cut crystals picture shown in: 100% gold liyah / / / / silver French hook earpost made with facet cut crystals gold picture shown in: 100% 23 Cushion The Softer Side of Squares. Easy does it: We love the contrast between the hard ss/crystal sg/crystal as/grey ss/crystal sg/crystal as/grey ss/crystal sg/crystal as/grey and the soft – and we simply could not help ourselves bringing a softer, more feminine version of the square to life this season. A soft cushion shape was molded and cast, then finally shany sprinkled with a full carpet of luscious crystals in muted leather bracelet made with facet cut crystals pendant soft tones. A faux prong effect was added on all four picture shown in: 100% sides: And voila – the concept of Cushion was brought / / silver to life. gold sg/crystal Cushion contains French hoop earrings, a sweet pendant, charm bracelets and much more…. as/grey Product USP Consumer USP Customer USP Classic and timeless In line with the classic mainstream trend of today Broad appeal Tiny crystal pillow Understated elegance Appeals to the modern woman Tiny Swarovski crystals High profile and look High profile and quality eranthe ss/crystal / / silver necklace made with facet cut crystals 87 cm picture shown in: 100% gold cadence ring made with facet cut crystals picture shown in: 100% / / silver gold ss/crystal SIZE I SIZE II SIZE III SIZE IV Elise Lou wears: erta, cadence fingerrings sg/crystal as/grey 24 medallion medallion mandana les picture shown in: 100% picture shown in: 100% medallion earpost made with Swarovski Elements medallion silver gold 25 medallion French hook earpost made with Swarovski Elements / / / silver / gold as/grey Praise Yourself or Someone Dear to You. ss/crystal A medal or medallion has existed for many centuries as a symbol. It is awarded to a person as a symbol or form of recognition for personal, athletic, military, scientific, academic, or various other achievements. ss/crystal sg/crystal as/grey sg/crystal sg/crystal as/grey Inspired by the classic medallion we came up with a circular design, featuring a larger crystal as the centre, flanked by rows and more rows of smaller crystals, creating frames in frames… hard to visualize, but gorgeous in real. mitaDA medallion earpost made with Swarovski Elements The satellite features hoop earrings, a tiny leather picture shown in: 100% bracelet, several rings and two fantastic pendants, not / / silver to be missed. gold Assign your own symbolic meaning to this beautiful medallion… ss/crystal Product USP Consumer USP Customer USP Classic and timeless In line with the classic mainstream trend of today Broad appeal Large and small crystals Understated elegance Appeals to the modern woman Tiny Swarovski crystals High profile and super glam look falguni silver medallion pendant made with Swarovski Elements High profile and quality gold picture shown in: 100% Elise Lou wears: mitada earpost mina fingerring as/grey ss/crystal / / sg/crystal pamina picture shown in: 100% as/grey / / silver large medallion pendant made with Swarovski Elements ss/crystal gold sg/crystal 26 medallion medallion cressida sadra 27 as/grey medallion leather bracelet made with Swarovski Elements and gun button closure medallion ring made with Swarovski Elements picture shown in: 100% picture shown in: 100% / / silver gold as/grey ss/crystal sg/crystal SIZE I / / silver gold ss/black SIZE II sg/sand ss/sand SIZE III SIZE IV mina linde picture shown in: 100% picture shown in: 100% large medallion cocktail ring made with Swarovski Elements silver linked medallion bracelet made with Swarovski Elements as/grey / gold / ss/crystal sg/crystal / / silver gold SIZE I as/grey ss/crystal SIZE II sg/crystal SIZE III SIZE IV dama linnet medallion necklace made with Swarovski Elements 42 cm + extension medallion necklace made with Swarovski Elements 90 cm picture shown in: 100% picture shown in: 100% silver gold / / / silver / gold as/grey ss/crystal sg/crystal as/grey ss/crystal sg/crystal 28 crystal rocks crystal rocks deanna crystal cluster fingerring made with Swarovski Elements picture shown in: 100% crystal rocks / / silver gold Edge up Your Style. Not so understated are The Crystal Rocks satellite. Clusters of glittering Swarovski crystals are creatively mounted on a strong silicone band set on the metal base. Cool and very different, this technique gives new life to crystal jewellery. A superb greyish metallic colour way ss/GREY sg/GREY ss/GREY sg/GREY SIZE I was chosen for this line on silver or golden plate. sg/grey ss/grey SIZE II Choose between hook earrings, elongated sautoir chains and oversized cocktail rings. SIZE III yano crystal cluster necklace made with Swarovski Elements 45 cm + extension picture shown in: 100% Product USP Consumer USP Customer USP Unique design Fashionable Appeals to the fashionoriented women Crystal clusters Edgy and eyecatching look High profile Swarovski Crystal Rocks High profile and super glam look High profile and quality / / silver gold SIZE IV odette crystal cluster ring made with Swarovski Elements picture shown in: 100% / / silver deanna, odette fingerring gold janessa crystal cluster earpost made with Swarovski Elements picture shown in: 100% / / silver gold SIZE I sg/grey ss/grey SIZE II SIZE III margo ss/grey sg/grey crystal cluster necklace made with Swarovski Elements 90 cm picture shown in: 100% / / silver gold SIZE IV 29 30 clay clay beulah 31 ecca heart earpost made with facet cut crystals hoop earpost made with detachable facet cut crystals pendant picture shown in: 100% picture shown in: 100% Clay / silver / gold silver gold as/crystal Spring 2012 is a Season of Softness. / / as/crystal Softness is what Clay is all about. Sensually molded in clay and meticulously cast in metal, asymmetrically sprinkled with tiny crystals and plated in the softest mat gold and silver, the Clay satellite brings the primitive, the crafted and the handmade to mind. ss/crystal sg/crystal mg/crystal ss/crystal sg/crystal mg/crystal Wear Clay if you want to exude discreet charm in a wonderful season of softness; you will find irregular bangles and stackable rings, oblong ear posts, tiny chains and a sweet heart shape pendant. becca hoop earpost with detachable pendants made with facet cut crystals The inscription “Good Fortune” on a few items in Mrs. picture shown in: 100% Dyrberg’s personal hand writing discreetly decorates Consumer USP Customer USP Different and unique minimal design In line with the current trend for minimal design Unique product presentation Handcrafted look Makes consumer stand out Appeals to the casual woman Tiny crystals High profile and look High profile and quality / / gold for you… Product USP silver few items of Clay and expresses the best of our wishes ss/crystal belita heart pendant made with facet cut crystals Inscription good fortune on back side / / silver gold sg/crystal as/crystal mg/crystal picture shown in: 100% Elise Lou wears: becca earpost ava fingerring baccalyn, keziah bracelets ss/crystal sg/crystal as/crystal mg/crystal 32 clay clay ava baccalyn large fingerring. Slighty adjustable, due to open back side. bangle made with facet cut crystals. Inscription good fortune picture shown in: 100% picture shown in: 100% silver gold / / / silver / gold shiny silver shiny gold antique silver mat gold SIZE I SIZE II ss/crystal chanah sg/crystal as/crystal mg/crystal SIZE I ring made with facet cut crystals. Inscription good fortune picture shown in: 100% / / silver gold ss/crystal sg/crystal as/crystal SIZE II mg/crystal SIZE I SIZE II blenda necklade made with facet cut crystals. Inscription good fortune 80 cm SIZE III picture shown in: 100% SIZE IV / / silver gold jennies linked bracelet. Inscription good fortune picture shown in: 100% / / silver gold shiny silver shiny gold mat gold ss/crystal sg/crystal as/crystal mg/crystal 33 34 ishtar ishtar jaycee daisha picture shown in: 100% picture shown in: 100% earpost made with facet cut crystals ishtar silver gold 35 French hook earpost made with facet cut crystals / / / silver / gold as/grey ss/crystal A Tribute to the Goddess of Ishtar. The legend has it that Ishtar was the Assyrian and Babylonian goddess of fertility, love, war and sex. Ishtar was the protector of the dancers, singers and courtesans of the temple. ss/crystal sg/crystal mg/grey as/grey sg/crystal mg/grey We were so intrigued by this slightly risqué idea that we decided to use the Symbol of Ishtar: The eight-pointed star symbol, as the centre piece in a group of mat golden or antique silver jewellery pieces, adding plenty of crystals to pimp up the glam factor. We hope you feel xavia as enchanted by the symbol of Ishtar, as we are… French hook earpost made with facet cut crystals picture shown in: 100% / / silver gold Product USP Consumer USP Customer USP Highly fashionable style and stands out Different unique design Appeals to the trend and fashion oriented woman Ishtar is a symbol of fertility, love, war and sex Turns jewellery into conversation pieces Appeals to the confident and feminine woman Tiny and large crystals High profile and look ss/crystal sg/crystal as/grey mg/grey ss/crystal sg/crystal as/grey mg/grey High profile and quality nohely pendant made with facet cut crystals picture shown in: 100% / / silver gold linnet, eranthe, verlene, frideria necklace zacari fingerring 36 ishtar ishtar xavo frideria chain bracelet made with facet cut crystals sg/crystal picture shown in: 100% cross necklace made with facet cut crystals 90 cm picture shown in: 100% / / silver gold mg/grey / / silver gold ss/crystal as/grey ss/crystal keziah ss/crystal linked bracelet made with facet cut crystals sg/crystal mg/grey as/grey zacari ring made with facet cut crystals picture shown in: 100% picture shown in: 100% / / silver / / silver gold as/grey gold ss/crystal sg/crystal as/grey mg/grey ss/crystal sg/crystal as/grey mg/grey SIZE I sg/crystal SIZE II mg/grey SIZE III SIZE IV satoria xanna ring made with facet cut crystals necklace made with facet cut crystals 50 cm picture shown in: 100% picture shown in: 100% / / silver gold / / silver gold SIZE I SIZE II SIZE III ss/crystal sg/crystal as/grey mg/grey SIZE IV 37 38 ishtar ishtar benish aqantha picture shown in: 100% picture shown in: 100% earpost made with Swarovski Elements casondra hoop earpost made with Swarovski Elements large metal ring picture shown in: 100% / / silver / / / silver / gold silver gold gold sg/crystal as/grey sg/crystal ss/crystal mg/grey ss/crystal as/grey mg/grey shiny silver shiny gold antique silver mat gold ss/crystal sg/crystal as/grey mg/grey SIZE I SIZE II adilyn SIZE III earpost made with Swarovski Elements picture shown in: 100% / / silver gold SIZE IV erta large cocktail ring made with Swarovski Elements picture shown in: 100% / / silver as/grey ss/crystal sg/crystal mg/grey gold siasha large hoop earpost with moving pendants picture shown in: 100% / / silver gold jacinto pendant made with Swarovski Elements picture shown in: 100% / / silver gold as/grey SIZE I SIZE II SIZE III antique silver antique bronze ss/crystal sg/crystal mg/grey SIZE IV 39 40 starlight starlight kimmie crystal banding earpost made with Swarovski Elements STAINLESS STEEL picture shown in: 100% starlight / / silver gold Let your Inner Star Shine. Essential for any modern woman is to always look confident, cool and above all ready for what may come. Starlight will give you all this and direct extra attention to you. ss/crystal ss/hematite sg/crystal ss/hematite sg/crystal ss/hematite sg/crystal This satellite in stainless steel features the Swarovski CrystalTex banding, where tiny crystals are carefully set in silicone banding, finally to be set on the steel base. Extremely cool, timeless in all its minimalistic splendor. hennie Choose simplistic rings, hoop earrings in several sizes crystal banding earpost made with Swarovski Elements and noisy bangles in white crystal or hematite grey. picture shown in: 100% / / silver gold Product USP Consumer USP Customer USP Minimal and modern design, yet feminine and elegant. In line with the trend for simpler jewellery Appeals to the modern and confident woman Stainless steel Excellent quality No plating claims Swarovski CrystalTex banding High profile and super High profile and glam look excellent quality STAINLESS STEEL ss/crystal vikki large hoop crystal banding earpost made with Swarovski Elements STAINLESS STEEL picture shown in: 100% / / silver gold ss/crystal mabel, lorna bangels 41 42 starlight starlight mabel fratianne crystal banding ring made with Swarovski Elements wide crystal banding bangle made with Swarovski Elements STAINLESS STEEL / / silver gold STAINLESS STEEL picture shown in: 100% picture shown in: 100% ss/crystal ss/hematite sg/crystal / / silver gold SIZE I SIZE II SIZE III SIZE IV ss/crystal ss/hematite sg/crystal ss/crystal ss/hematite sg/crystal SIZE I emily crystal banding ring made with Swarovski Elements SIZE II STAINLESS STEEL picture shown in: 100% / / silver gold ss/crystal ss/hematite SIZE III sg/crystal SIZE I SIZE II LORNA crystal banding bangle made with Swarovski Elements SIZE III STAINLESS STEEL picture shown in: 100% / / silver SIZE IV gold ann crystal banding necklace made with Swarovski Elements 65 cm picture shown in: 100% / / silver gold SIZE I STAINLESS STEEL SIZE II ss/crystal ss/hematite sg/crystal SIZE III 43 44 dragon dragon 45 taglia fish hook dragon earpost made with Swarovski Elements STAINLESS STEEL STAINLESS STEEL picture shown in: 100% dragon / / silver gold 2012 is the Year of the Dragon. ss/crystal According to the legend, the dragon was master of all of the elements of nature. ss/crystal sg/grey Dragons have wings, allowing them to fly freely above, saphira dragon necklace made with Swarovski Elements 90 cm symbolizing the ability to see the “big picture” as well as the ability to predict danger or future circumstances. picture shown in: 100% / / silver Dragons in the Orient are associated with wisdom and rinji longevity and they usually possess supernatural power. gold dragon ring made with Swarovski Elements sg/grey picture shown in: 100% An edgy group of Stainless Steel jewelry features the / / silver Dragon as the focal motif. With a thin line of crystals gold running down the spine of this magical creature, we are STAINLESS STEEL abraxa fish hook dragon earpost made with Swarovski Elements sure this line will make heads turn and fire break out! picture shown in: 100% With the choice between a golden or a shiny polished silver steel finish, we are sure the supernatural power of the gold Dragon truly rubs off on you … ss/crystal / / sg/grey STAINLESS STEEL SIZE I SIZE II Product USP Consumer USP Customer USP Stainless steel Excellent quality No plating claims Symbolism associated with magic and wisdom Makes consumer stand out Creates a great selling-in story Tiny Swarovski crystals High profile and look High profile and quality SIZE III SIZE IV ss/crystal scatha dragon chain bracelet made with Swarovski Elements sg/grey sg/grey STAINLESS STEEL picture shown in: 100% / / silver gold rinji fingerring ss/crystal 46 lion lion valora lion head earpost made with Swarovski Elements ari STAINLESS STEEL picture shown in: 100% lion / / silver gold 47 lion head fish hook earpost made with Swarovski Elements STAINLESS STEEL picture shown in: 100% Fierce as a Lion. The Lion has been an icon for thousands of years, appearing in cultures across Europe, Asia, and Africa. Lions are commonly depicted as “king of the jungle”; and, the lion has been a popular symbol of royalty and stateliness, as well as a symbol of bravery. ss/crystal sg/crystal ss/crystal sg/crystal As lions share the world of both night and day, the Lion bears a message of prudence to all of us. It is a symbol of authority and command over subconscious thought. tigris Designed in stainless steel and carefully moulded up, the bracelet made with Swarovski Elements picture shown in: 100% Lion satellite includes earrings, bracelets, pendants and / / necklaces featuring the ferocity of lions. Adding extra silver pizzazz to the line, the Lion holds a gigantic Swarovski gold STAINLESS STEEL ss/crystal crystal between his teeth or rows of crystals in his mane, exuding extra glamorous effect. It’s Fierce! sG/crystal Product USP Consumer USP Customer USP Stainless steel Lion motif has strong symbolic power Excellent quality No plating claims Makes consumer stand out and radiate strength and power Eye-catching and storytelling item High profile and look High profile and quality Swarovski crystals lenna large lion head pendant made with Swarovski Elements picture shown in: 100% / / silver gold STAINLESS STEEL ss/crystal torania necklace tigris bracelet sg/crystal 48 lion lion kefira torania picture shown in: 100% picture shown in: 100% lion head necklace made with Swarovski Elements 85 cm silver gold large lion head necklace made with Swarovski Elements 95 cm sg/crystal ss/crystal sg/crystal kimba lion head ring made with Swarovski Elements STAINLESS STEEL picture shown in: 100% / STAINLESS STEEL aslan gold / gold ss/crystal / silver STAINLESS STEEL silver / large lion head ring made with Swarovski Elements STAINLESS STEEL picture shown in: 100% / / / silver / gold ss/crystal sg/crystal ss/crystal SIZE I SIZE I SIZE II SIZE II SIZE III SIZE III SIZE IV SIZE IV sg/crystal Elise Lou wears: gimme necklace, lenna pendant kimba fingerring, baccalyn, tigris, camereo bracelets 49 50 CUT GLASS cut glass freya 51 damita cut crystal glass heart shaped earpost cut crystal glass heart shaped French hook earpost picture shown in: 100% picture shown in: 100% CUT GLASS / silver / gold silver gold ss/turquoise Romance up Your Life. / / sg/sand The soft colour palette of these beautiful facet cut crystal glass is inspired by nature as we enjoy it up North: The cool sky over Scandinavia and faded earthy natural tones are reflected as sandy beiges, antique roses, faded water greens and the softest of light greys…. ss/grey AB/rose sg/sand ss/turquoise ss/grey AB/rose The group consists of two matching lines: one line features a romantic heart of 16 facets, a new take on this eternal shape, definitely something for the romantic soul. Another line is dominated by the shape of a soft jardana square, almost like a soft pillow. large cut crystal glass heart shaped ring picture shown in: 100% / / Enjoy an interesting mix of tone-in-tone shades, cloudy silver and semi transparent stones, mixing sizes, shapes and gold proportions. ss/turquoise ss/grey AB/rose sg/sand SIZE I SIZE II SIZE III SIZE IV Product USP Consumer USP Customer USP Elegant crystal styles in the season’s pastel colours Matches the colours of the season Appeals to the trend oriented costumer Hand cut crystal and hand set stones High profile and quality High profile and quality Feminine products with great visual effect Looks great and makes consumer shine! Eye-catching product charlesia cut crystal glass heart shaped linked bracelet picture shown in: 100% / / silver gold ss/grey sg/sand AB/rose werdina earpost 52 cut glass cut glass jennara sera kyra picture shown in: 100% picture shown in: 100% picture shown in: 100% cut crystal glass heart shaped necklace 40 cm + extension silver gold cut crystal glass pillow shaped earpost / silver / gold ss/turquoise ss/grey AB/rose 53 cut crystal glass pillow shaped French hook earpost / / / silver / gold sg/sand ss/black ss/grey AB/rose sg/sand ss/black ss/grey AB/rose sg/sand jezebel large cut crystal glass heart shaped pendant picture shown in: 100% / / silver gold ss/turquoise ss/grey AB/rose sg/sand ss/turquoise ss/turquoise kiramia cut crystal glass pillow and heart shaped ring picture shown in: 100% / / silver gold ss/turquoise ss/grey ss/black sg/sand AB/rose SIZE I SIZE II SIZE III SIZE IV Elise Lou wears: kiramia fingerring 54 cut glass cut glass fainche werdina damica picture shown in: 100% picture shown in: 100% picture shown in: 100% cut crystal glass pillow shaped French hook earpost silver gold cut crystal glass pillow shaped chandelier French hook earpost / silver / gold cut crystal glass pillow shaped necklace 40 cm + extension / / / silver / gold ss/turquoise ss/black 55 ss/grey ss/black sg/sand AB/rose ss/grey ss/black sg/sand AB/rose ss/turquoise mamie large cut crystal glass pillow shaped pendant picture shown in: 100% / / silver gold ss/grey AB/rose sg/sand sg/sand ss/turquoise ss/grey sadie ladonia picture shown in: 100% picture shown in: 100% cut crystal glass pillow shaped ring silver gold cut crystal glass pillow shaped linked bracelet / / / silver / gold ss/black ss/turquoise ss/grey ss/black sg/sand ss/grey AB/rose SIZE I SIZE II AB/rose sg/sand SIZE III SIZE IV 56 pearls and beads pearls and beads 57 kaylee flexible facet cut crystal bead bracelet Beads 6×8 mm picture shown in: 100% pearls and beads / / silver gold ss/crystal ss/sand ss/grey ss/rose ss/purple ss/black Add a Little Colour to Your Life. Crystal beads and pearls are classic and continue to stay an important part of our jewelry range and this season is no exception. Our crystal and pearl designs are designed to match all jewel satellites and add subtle colour to the jewellery range. Proportions this season are sized down for a really lady like look kay Facetted crystal beads in subtle pastel tones in two flexible facet cut crystal bead bracelet Beads 4× 6 mm sizes come as flexible bracelets and a matching long picture shown in: 100% necklace. Pearls this season include hoops and linked / / silver bracelets with noisy pearls. Add on top of that flexible gold elastic bracelets. ss/crystal Product USP Consumer USP Customer USP Elegant crystal and pearl styles in the season’s pastel colours Match the colours of the season and gives a classic look Appeals to the modern customer Hand cut crystal and hand set stones High profile and quality High profile and quality Feminine products with great visual effect Looks great and makes consumer shine! Eye-catching product ss/sand ss/grey ss/crystal ss/sand ss/grey kaylong long facet cut crystal bead necklace 80 cm / beads 4 × 6 mm picture shown in: 100% / / silver ss/rose ss/purple ss/black gold ss/rose STAINLESS STEEL ss/purple ss/black 58 pearls and beads pearls and beads vipas sunniva large hoop earpost with moving pearls flexible pearl elastic bracelet picture shown in: 100% picture shown in: 100% / / silver / / silver gold gold sg/grey ss/white ab/rose ss/sand sg/white ss/white sg/white ss/sand sg/grey ab/grey sloane golda heart necklade made with facet cut crystals and pearl 45 cm + extension French hook heart earpost made with facet cut crystals and pearl picture shown in: 100% picture shown in: 100% / / silver as/grey gold sg/grey / / silver gold divila beaded resin and metal necklace with pendants and textile tassel 90 cm picture shown in: 100% / / silver gold sade chain bracelet with moving pearls ss/white ss/sand ss/white sg/white sg/white picture shown in: 100% ss/sand sg/white ss/sand sg/white sg/grey kaylongo long pearl necklace 80 cm picture shown in: 100% / / silver gold sg/grey / / silver gold ss/sand ss/white ss/white sg/grey 59 60 leather leather shany sarandon leather bracelet made with facet cut crystals pendant leather bracelet made with Swarovski Elements picture shown in: 100% leather basze STAINLESS STEEL leather bracelet with metal studs picture shown in: 100% picture shown in: 100% / / silver / / silver gold 61 / / silver gold gold Rock Cool and Edgy – or Casually Classic. We think it is so cool to combine glittering crystal and ss/powder ss/powder ss/grey ss/grey ss/black ss/black sg/grey sg/powder sg/powder sg/grey stainless steel with natural leather for that slightly edgy, bohemian look. We have added Italian leather to our collections as far back as we can think and will continue to do so in future collections. sg/crystal Natural leather adds that air of casual chic that we love to bring to our collections. These days, leather jewellery is often about sexy little bracelets that we decorate with glittering crystals or pimp with high gloss metal hardware. Leather is often imported from Europe and printed, embossed or dyed to match the current fashion shades as/grey of this season. ss/crystal Product USP Consumer USP Customer USP Modern design Fashionable yet different design Appeals to the modern woman Excellent quality High profile High profile Easy and neutral colours Easy to combine with other jewel Satellites Up-selling possibilities barrymora leather bracelet made with Swarovski Elements picture shown in: 100% / / silver gold cressida picture shown in: 100% / / silver STAINLESS STEEL as/grey medallion leather bracelet made with Swarovski Elements and gun button closure ss/sand gold ss/black sg/sand ss/black ss/sand 62 leather leather gimme mitra picture shown in: 100% picture shown in: 100% leather and chain bracelet with gun button closure leather necklace 80 cm silver gold / / / silver / gold ss/powder ss/grey STAINLESS STEEL sg/powder ss/black ss/powder ss/grey sg/powder sg/grey sg/grey ss/black shields sg/powder leather bracelet with monogram motif and gun button closure picture shown in: 100% / / silver gold sg/grey ss/black ss/grey STAINLESS STEEL clivia ss/powder leather and chain bracelet with gun button closure ss/powder picture shown in: 100% / / silver gold sg/powder ulla symbol leather bracelet made with facet cut crystals and gun button closure picture shown in: 100% / / silver gold ss/grey sg/sand sg/grey ss/grey ss/black ss/black 63 64 jokers jokers noble calik picture shown in: 100% picture shown in: 100% solitaire earpost made with Swarovski Elements jokers silver gold 65 solitaire hoop earpost made with Swarovski Elements / / / silver / gold Crystal Classics. sg/grey Jokers are jewellery designs that match all of the previously shown, more fashion oriented jewel satellites. Jokers have a generic, streamlined, modern look and a broad commercial appeal; meaning more great style sg/crystal ss/crystal ss/grey sg/crystal sg/grey ss/crystal ss/grey sg/crystal sg/grey ss/crystal ss/grey with a longer life span. They simply don’t go out of fashion. Several of our JOKERS have stayed with us for seasons, others are new. Crystals come in a variety of sizes and combine easily. Colours are neutral and classic this season, and include white crystal and grey, looking spectacular with shiny silver or gold. louise solitaire necklace made with Swarovski Elements 40 cm + extension picture shown in: 100% picture shown in: 100% silver gold Product USP Consumer USP Customer USP Classic and timeless Easy to combine with previous collection and all jewel satellites Broad appeal and don’t go out of fashion Easy and neutral colours Easy to combine with other jewel Satellites Up-selling possibilities Swarovski crystals High quality High profile and quality ette french hook solitaire earpost made with Swarovski Elements hoop earpost made with Swarovski Elements sg/crystal ss/crystal / ss/grey camereo STAINLESS STEEL picture shown in: 100% / gold quinn gold / silver sg/grey silver / two row tennis bracelet made with Swarovski Elements picture shown in: 100% / / / silver / gold STAINLESS STEEL sg/grey sg/crystal ss/grey ss/crystal ss/crystal sg/crystal 66 jokers jokers sg/grey cone/b tennis bracelet made with Swarovski Elements picture shown in: 100% silver gold thranze narrow solitaire ring made with Swarovski Elements STAINLESS STEEL sg/crystal picture shown in: 100% / / / silver / gold ss/crystal ss/grey ss/crystal ss/grey sg/crystal sg/grey ss/crystal ss/grey sg/crystal sg/grey ss/crystal ss/grey sg/crystal sg/grey SIZE I SIZE II STAINLESS STEEL SIZE III SIZE IV conian sg/grey heavy tennis bracelet made with Swarovski Elements STAINLESS STEEL picture shown in: 100% / / silver gold sg/crystal ss/grey cyrielle solitaire ring made with Swarovski Elements picture shown in: 100% ss/crystal / / silver gold SIZE I SIZE II caline ring made with Swarovski Elements picture shown in: 100% STAINLESS STEEL gnyneth STAINLESS STEEL large cocktail ring made with Swarovski Elements SIZE III picture shown in: 100% / silver / gold silver gold / / SIZE IV kindra ring made with Swarovski Elements picture shown in: 100% / / silver ss/crystal sg/crystal ss/crystal sg/crystal gold SIZE I SIZE I SIZE II SIZE II SIZE III SIZE III SIZE III SIZE IV SIZE IV SIZE IV STAINLESS STEEL SIZE I SIZE II 67 68 loose chains loose chains 69 loose chains Chains of Love. Loose chains are an essential part of the DYRBERG/KERN jewellery range. – Add new little cute pendants to these chains or not – Mix chains with beaded necklaces strings of pearls and leather priam 40 necklace 40 cm + extension picture shown in: 100% – Mix golden and steel chains together silver – Whatever you do – play and have fun! gold / / shiny silver antique silver shiny gold shiny silver antique silver shiny gold mat gold antique bronze shiny gold mat gold antique bronze priam 90 necklace 90 cm picture shown in: 100% / / silver gold boiken 45 necklace 45 cm + extension picture shown in: 100% / / silver gold shiny silver boiken 80 necklace 80 cm picture shown in: 100% / / silver gold shiny silver antique silver shiny gold 70 icons icons icons DYRBERG/KERN Icons are an important part of our product assortment. With our Icons collection, we give you the opportunity to benefit from our extended experience and knowledge of bestselling items. The Icons collection includes jewellery pieces in Silver or Gold and clear crystal – items that we know are bestsellers and that we are able to stock on a longer term basis. The following Unique Selling Points characterize the collection: - Icons are our bestsellers over time - Icons match new and previous DYRBERG/KERN jewellery collections - Icons blend in with the seasonal DYRBERG/KERN collection - Icons are classic DYRBERG/KERN products with long lifespan - Icons will not go on sale - Icons is a great base of a commercial DYRBERG/KERN jewellery assortment With the Icons collection, you will be able to buy our bestsellers in the season, as Icons are never out of stock. The Icons collection is available for immediate delivery from October 1st 2012. jivago, basze bracelets 71 72 icons icons thelma bullina earpost made with Swarovski Elements French hook earpost made with Swarovski Elements picture shown in: 100% / silver / gold gold ss/crystal / / sg/crystal jivago picture shown in: 100% picture shown in: 100% silver gold ss/crystal engraved metal bangle set of two pieces with inscriptions FAITH and LOVE pendant necklace made with Swarovski Elements 45 cm + extension picture shown in: 100% silver barrymore / / / silver / gold sg/crystal 73 ss/crystal sg/crystal STAINLESS STEEL noble laurino picture shown in: 100% picture shown in: 100% solitaire earpost made with Swarovski Elements ette hoop earring made with Swarovski Elements solitaire necklace made with Swarovski Elements 40 cm + extension shiny gold SIZE I picture shown in: 100% silver gold / / silver / gold / ss/crystal raelene hoop earpost made with Swarovski Elements picture shown in: 100% / silver / gold gold ss/crystal / SIZE II sg/crystal cyrielle one row ring made with Swarovski Elements STAINLESS STEEL picture shown in: 100% silver / gold / / sg/crystal ss/crystal louise french hook solitaire earpost made with Swarovski Elements ss/crystal sg/crystal SIZE I SIZE I SIZE II SIZE II SIZE III SIZE III SIZE IV SIZE IV picture shown in: 100% / / silver gold ss/crystal STAINLESS STEEL picture shown in: 100% / gold / solitaire ring made with Swarovski Elements silver / SIZE III ss/crystal kallahari STAINLESS STEEL picture shown in: 100% silver sg/crystal quinn French hook earpost made with Swarovski Elements / gold ss/crystal sg/crystal silver shiny silver sg/crystal ss/crystal sg/crystal sg/crystal 74 icons icons ora cone necklace made with Swarovski Elements 38 cm + extension emily heart necklace made with Swarovski Elements 45 cm + extension STAINLESS STEEL picture shown in: 100% crystal banding ring made with Swarovski Elements STAINLESS STEEL picture shown in: 100% picture shown in: 100% silver gold / / silver / sg/crystal / / / silver gold gold ss/crystal ss/crystal sg/crystal ss/crystal sg/crystal ss/crystal sg/crystal SIZE I SIZE II oratammy cone/b tennis bracelet made with Swarovski Elements picture shown in: 100% picture shown in: 100% / / silver gold SIZE III French hook heart earring made with Swarovski Elements STAINLESS STEEL / / silver sg/crystal gold SIZE IV LORNA ss/crystal crystal banding bangle made with Swarovski Elements picture shown in: 100% ss/crystal sg/crystal / / silver gold STAINLESS STEEL kimmie conian heavy tennis bracelet made with Swarovski Elements crystal banding earpost made with Swarovski Elements STAINLESS STEEL silver gold / STAINLESS STEEL picture shown in: 100% picture shown in: 100% sg/crystal / / silver gold / SIZE I ss/crystal SIZE II ss/crystal sg/crystal SIZE III 75 76 style guide style guide 77 style guide The Mythical collection is divided into satellites and can be combined in an easy way to create a simple look. Each satellite can be styled separately, but the satellites can also be mixed. The satellites can be mixed with additional styles such as Pearls & Beads, Leather, Jokers, Icons and Loose chains. For the satellites which do not have a storytelling poster to be displayed with, use an A5 showcard instead. THE GUIDELINE PRINCIPLES ARE: • Each satellite can be styled in both silver and gold on the same birch veneer sheet. • Mixed satellites must only be styled in either silver or gold on the same birch veneer sheet. • Both sunglasses and watches must be shown separately, not integrated in the collection. • Limited number of styles per logo sheet (max 10 -14 styles). • The jewellery must be shown lying flat. This way of styling gives a good and simple overview of the collection. • Keep straight lines when placing the plexi and the small birch veneer sheets on the large birch veneer sheet. • For displaying use the birch veneer sheets combined with the plexi you already have. HOW TO MIX THE SATELLITES IN THE STYLING satellites satellites to mix Showcard / poster Symbols Pearls & Beads Showcard A Cushion Medallion Crystal rocks Clay Ishtar Starlight Dragon Cut glass + + Leather + Jokers + Loose chains + Icons or + Storytelling poster and Plexi cubes Satellite mix - LION / STARLIGHT / ICONS / MEDALLION / DRAGON / LEATHER. Focus on gold, crystal and leather. 13 pcs. shown. 78 style guide style guide 79 SATELLITE MIX styling with plexi combined with birch veneer sheets. Mix of MEDALLION / PEARLS & BEADS / CLAY and JOKERS styles. Use the new plexi cube “New collection” 11 pcs. shown. Mix of SYMBOLS / DRAGON / LEATHER / ICONS CUT GLASS and ISHTAR. Focus on silver with black leather and crystal. Use plexi and white ribbon paper as display for a light and cool graphic look. 10 pcs. shown. Mix of CUT GLASS / LEATHER satellites and ICONS. This tall styling fits perfectly for the top shelf of the Profile Corner. 8 pcs. shown. 80 style guide style guide satellite storytelling FLAT STYLING WITH THE BIRCH VENEER SHEETS FROM THE START KIT. the NEW storytelling display used as background. The a5 showcard can be used in stead of the storytelling display. LION SATELLITE When showing both gold and silver MEDALLION SATELLITE on the birch veneer sheet, remember A silver and gold mix with always to place the gold styles to focus on the circular shaped styles the left and the silver styles to the right. mixed with leather bracelets. 10 pcs. shown. 13 pcs. shown. DRAGON SATELLITE ISHTAR SATELLITE dragon mixed with grey and black ISHTAR with crystals combined leather. with black leather styles. 11 pcs. shown. 11 pcs. shown. 81 82 style guide style guide 83 SATELLITE MIX focus on silver in combination with soft colours MEDALLION / CUT GLASS / LEATHER / PEARLS & BEADS satellites and ICONS. 10 pcs. shown. Mix of CLAY / ISHTAR / LEATHER / PEARLS & BEADS satellites and ICONS. Use the A5 showcard as background. 13 pcs. shown. 84 style guide style guide SATELLITE MIX focus on styling with gold Mix of SYMBOLS / CLAY / ISHTAR / PEARLS & BEADS satellites and ICONS. Use a white logo sheet for emphasizing this The SYMBOLS styles are mixed with few light and timeless look. simple ICONS styles. 11 pcs. shown. 10 pcs. shown. Mix of PEARLS & BEADS / CLAY / LEATHER / For a classic look mix ICONS ISHTAR and JOKERS to obtain this classic with styles from the PEARLS & BEADS and greyish look. and STARLIGHT satellites. 14 pcs. shown. 10 pcs. shown. 85 86 style guide style guide 87 SATELLITE MIX silver and gold on the same sheet a flat styling with the A5 showcard in the background STARLIGHT satellite shown in both silver and gold together. A simple and classic styling mixed with few leather styles. 12 pcs. shown. Silver and gold CUSHION styles mixed with few items from the STARLIGTH / JOKERS satellites and ICONS. Gold must be placed at the left side and silver styles to the right. 14 pcs. shown. 88 materials materials 89 the platings materials BASE METAL AND PLATINGS The Stainless Steel Line We all know stainless steel for its unique qualities. It will not corrode, does not tarnish and is extremely durable. Stainless steel is also extremely strong, meaning it will not bend or weaken. Jewellery and watches produced in stainless steel stay nice and shiny for a long time and are practically resistant to wear and tear. As a jewellery material stainless steel is a rather non traditional, and thereby seen as a natural choice for our modern contemporary jewellery collection. •Extremely durable •Stays shiny for years •Modern contemporary look The Brass Line The base metal of most of our jewellery is brass, which is an alloy of copper and zinc. Adding aluminum makes brass stronger and more corrosion resistant. We use brass as our base metal for our jewellery for its unique properties. Freshly polished brass is similar to gold in appearance, but becomes more reddish within days of exposure to the elements, which is why a top plating process is required. Brass receives the top plating in stainless steel. Brass is nickel and lead free and anti-allergenic. •Strong and corrosion resistant • Nickel and lead free •Traditional jewellery metal The IP Plating Most of our plating is the highly technical IP plating technique which is normally used in the watch industry. IP or ion plating in technical terminology is more stable than wet-plating, because it is not so much affected by fluctuation of precious metals. Exposed to oxygen, all non-precious metals (including silver) will tarnish. This is why we Ion plate. Depending on climatic conditions and how the jewellery piece is being worn, the plating gradually goes off – we call it wear and tear. Colour change or tarnishing of the IP plating rarely happens. By using IP instead of traditional wet-plating, it takes much longer before the colored plating wears off and the base metal is visible. It is hard to give an estimate about the durability – it depends on how and where the jewellery piece is being worn. One of the numerous advantages IP plating has over wet-plating is its environmental friendliness. IP does not rely on water, and contamination through waste water for production process is avoided, or kept at an absolute minimum. •Reduces colour change •Reduces tarnishing •Environmentally friendly shiny gold shiny silver MAT GOLD ANTIQUE SILVER ANTIQUE bronze Shiny gold is not technically a gold plating, but a gold coloured ion plating, containing a fraction of 24 ct. gold. Shiny silver is not a sterling silver plating, but a stainless steel ion plating, looking like silver. Mat gold is not technically a gold plating, but a mat gold coloured ion plating, containing a fraction of 24 ct. gold • Gold coloured ion plating • Contains a fraction of 24 ct. Gold •Stainless steel ion plating •Looks like silver •Ion plating • Contains a fraction of 24 ct. gold The components are wet plated with 10 micro meter sterling silver and have received antique finish and polishing process. The surface is protected by a strong coating. The components are wet plated with 10 micro meter bronze and have received antique finish and polishing process. The surface is protected by a strong coating. • Wet plated w. 10 micro meter sterling silver •Antique finish w. Strong coating • Wet plated w. 10 micro meter sterling silver •Antique finish w. Strong coating swarovski crystals SWAROVSKI CRYSTALS Made with Swarovski Elements from the Austrian manufacturer Swarovski are used in our jewellery. “Made with Swarovski Elements” is the luxury brand name for the range of precision-cut crystal chatons we use for our jewellery. Round stones, Chatons In 2004 the company released the Xilion, a new copyrighted cut designed to optimize the brilliance of the diamond cut chaton that we use in abundance. The crystals are either crystal clear, solid coloured, or effect coated to imitate natural or recreate never before seen stones. The round shaped Xilion Chatons have 14 unique facets, all machine-cut with utmost precision. The cutting technique used to create the Xilion Chaton makes the crystal stand out from any other cut and makes it the most brilliant cut on the marked. • 14 unique facets •Exceptional brilliance •Resembles real diamonds The CrystalTex The Starlight theme features the CrystalTex. Small XILION chatons are laid on a transparent, synthetic base material. The CrystalTex chaton banding has 590 stones per row & meter. The stones are perfectly placed in a grid. The CrystalTex chaton banding is an exciting, luxurious and unique statement in the fashion world. XILION Chatons offer high brilliance and a copyright protected cut. The banding is a symbiosis of technical and glamorous looks. • New unique and luxurious design • Glamorous elegant look Crystal Rocks Large double- pointed crystal chatons make Crystal Rocks an eye-catching, luxurious and innovative new design element. A round circle of crystals are fixed to a transperant base material and mounted in metal frames. • New innovative eye-catching design • Fashionable edgy look 90 materials materials 91 other materials CUT CRYSTAL GLASS One group of jewellery features soft squares and hearts in cut crystal. The crystal is coloured all the way through and hand cut by artisans in many facets in our workshops. These little wonders will sparkle throughout the night right back at you, whether they are brilliantly transparent or opaque and treated with a lustrous coating. Several colour ways will be available and the crystal glass is lead and nickel free. • Crystal sparkles •Hand-cut •Lead and nickel free FACET CUT CRYSTALS in the Jewellery groups Symbols, Cushion, Clay etc. the jewellery are made with small round crystal chatons. The crystal used is of excellent quality, brilliantly crystal clear and machine cut with precision. For enhanced light distribution and luminosity. The facet cut technique is technically close to and the shine resembles that of real diamonds. The high tech foiling secures maximum brilliance and stays safely intact in use. m e t a l B a ng l e s i z e s •High-precision cut •Resembles real diamonds •High-tech foiling I II III 63 mm 65 mm 67 mm f i ng e r r i ng s i z e s CRYSTAL GLASS NECKLACES AND BRACELETS A group of necklaces and bracelets are created in crystal beads, cut in a barrel like shape, the rondelle, for a more voluptuous look. These crystal pieces are available in the seasons light pastel colours and are lead and nickel free. I II III IIII U1 mm 51 54 57 60 NO2 mm 11 14 17 20 Ø3 mm 16.24 17.20 18.15 19.10 • Barrel-shape •Lead and nickel free no t i c e Pearls Among our Pearls and Beads styles we feature man-made pearls with a close resemblance to natural pearls. A bead with an glass core has been coated with a special paste, made out of natural mother-of-pearl for their iridescence. This coating process is repeated six times until a multitude of fine layers is formed over the core to build up the density and color uniformity. The pearls are coloured in this seasons colours light brown, grey and cream white and polished by hand to remove imperfections – that’s why our pearls are always perfectly matched and round-shaped – if not baroque…. • Glass core • 6 coatings of natural Mother of Pearl One colourway is shown in 100% real size, other colourways are shown in reduced size. Maintenance • Do not wear your jewellery when sleeping • Do not wear your jewellery in the shower or during hand washing • Do not spray perfume directly on the metal, leather or crystals • Do not wear your jewellery during any sports activities •Should your jewellery get wet, dry it immediately with a soft cloth. Do not use jewellery cleaner or abrasive • Please note that the faceted Swarovski Elements are breakable •Avoid heavy physical activity while wearing these items Leather We love the funky combination of stone, metal and leather and this season is no exception. We cut and stitch calf leather into innovative and interesting jewellery pieces such as bracelets, and neck pieces. Our leather qualities live up to the latest EU standards as for the contents of cadmium, mercury, lead and nickel. • Calf leather •Hand-cut and stitched •Live up to EU standards PRODUCT WARRANTY • Breaches due to maltreatment of the jewellery are not covered by the warranty • Wear and tear means that the jewellery has been worn out over time • Wear and tear is not covered by the warranty • Production errors are covered by our warranty. • We replace or repair the product to you free of charge within the warranty period aslan, secret, sadra, cadence, zacari fingerring 92 eyewear eyewear 93 eyewear SHADES OF TOMORROW. The unique combination of fashionable design and high quality materials is the essence of DYRBERG/KERN Eyewear. To complement the jewellery range we have come up with a number of shades designed to make you look your best! The Eyewear designs of spring/summer 2012 revolve around three hip designs: 1. The Wayfarer Style: if you want to opt for that retro look in Havana brown or black resin. 2. The Lennon style – a trip down memory lane to the 1960 hippie style, little round specs for an ultra hot look. 3. The Aviator Style: the classic drop shaped frame shade made in brass, golden or steel colored. All the shades are designed to match the DYRBERG/KERN jewellery of the season – either decorated with brilliant crystals or otherwise detailed or embellished on the bars. Product USP Consumer USP Customer USP Eyewear styles in three trendy yet classic shapes Fashionable yet different design Broad appeal and fits many faces Decorated with crystals Different than mainstream specs Differentiates from other brands Matches the DYRBERG/KERN jewellery line Adds high profile and a unique look A unique product presentation Elise Lou wears: acantha eyewear abraxa earpost rinji fingerring 94 eyewear acantha ss eyewear price / Frame & temple: Brass Lens: Polycarbonite liona aa price / Frame & temple: Polycarbonite made with SWAROVSKI ELEMENTS Lens: Polycarbonite acantha ss 2,2 COLOUR CODE:_ __________________ silver/black LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 2 liona aa 2,2 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 acantha ss 1,6 COLOUR CODE:_ __________________ gold/brown LENSE CODE: _____________________ gold mirror UV-category:_ _______________________________ 2 liona aa 2,1 COLOUR CODE:_ ___________________ black/gold LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 acantha ss 3,2 COLOUR CODE:_ ____________________ gun/black LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 2 95 96 eyewear STARLING aa eyewear price / Frame & temple: Polycarbonite Lens: Polycarbonite pagan aa price / Frame & temple: Acetate Lens: Acetate STARLING aa 2,2 pagan aa 2,2 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 STARLING aa 2,1 pagan aa 6,1 COLOUR CODE:_ ___________________ black/gold LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 COLOUR CODE:_ ________________ havanna/gold LENSE CODE: ____________________ faded brown UV-category:_ _______________________________ 3 97 98 eyewear LEVANA aS eyewear price / Frame & temple: Polycarbonite / brass Lens: PC abraxa aa price / Frame & temple: Polycarbonite Lens: Polycarbonite LEVANA as 2,2 abraxa aa 2,2 COLOUR CODE:_ __________________ black/silver LENSE CODE: _________________ dark solid grey UV-category:_ _______________________________ 3 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 LEVANA as 6,2 abraxa aa 2,1 COLOUR CODE:_ _______________ havanna/silver LENSE CODE: _____________________ solid brown UV-category:_ _______________________________ 3 COLOUR CODE:_ ___________________ black/gold LENSE CODE: ____________________ faded brown UV-category:_ _______________________________ 3 99 100 eyewear lucine aa eyewear 101 price / Frame & temple: Polycarbonite made with CrystalTex banding Lens: Polycarbonite crimson as price / Frame & temple: Polycarbonite / brass made with CrystalTex banding Lens: Polycarbonite lucine aa 2,3 COLOUR CODE:_ ____________________ black/gun LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 2 crimson as 2,2 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 lucine aa 6,1 COLOUR CODE:_ ________________ havanna/gold LENSE CODE: ____________________ faded brown UV-category:_ _______________________________ 2 crimson as 2,3 COLOUR CODE:_ ____________________ black/gun LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 3 lucine aa 2,2 COLOUR CODE:_ __________________ black/silver LENSE CODE: ______________________ faded grey UV-category:_ _______________________________ 2 102 eyewear alyson aa Frame & temple: Injected style with one oversized SWAROVSKI ELEMENT Lens: Polycarbonite eyewear 103 price / QUALITIES alyson aa 2,1 COLOUR CODE:_ _________________________ black LENSE CODE: _________________faded dark grey UV-category:_ _______________________________ 3 DYRBERG/KERN Eyewear features Italian CR39 sun lenses and Polycarbonate (Pagan : acetate). All lenses are UVA & UVB protected. DYRBERG/KERN Eyewear complies with European Directive 89/686/EEC in accordance with Standard En1836: 2005 + A1 2007 (sunglasses for general use) All DYRBERG/KERN Eyewear styles are handmade from carefully selected acetates, injected plastic and metal alloys. The standards for the frames, lenses, nose pads, etc. are in compliance with EU standards. Metal frames are made of brass, laser cut and polished by hand with plated colours. Frames are nickel-free, lead-free and allergy tested. alyson aa 2,2 maintEnance COLOUR CODE:_ _________________________ black LENSE CODE: _________________faded dark grey UV-category:_ _______________________________ 3 Always use a purse – Using a cover when you are not wearing your eyewear is essential in order to protect your investment. Cleaning – Never clean your eyewear with paper towels, tissue products and especially not your clothes. To avoid scratching your lenses, use a professional eyeglass cleaner and cloth that is soft and lint free. Avoid extreme heat – Excessive heat and cold can cause eyewear to warp over time. If you are going to leave your eyewear in the car, keep it in a cover or hidden from the direct sun, and especially not on the dashboard. Using your sunglasses as a headband – Constant use as a headband runs the risk of your eyewear losing their original shape. Have a professional READJUST them – Eyewear that does not fit properly can compromise your vision comfort and performance. If you try to adjust the temples or the nose pad yourself, it may break off. Consult your eye care professional to maintain proper adjustment. Elise Lou wears: liona eyewear satoria fingerring 104 point of sale material point of sale material 105 introduction of new bags Gradually over the next few seasons we will integrate a new look to the well-known DYRBERG/KERN wrapping material, such as jewellery boxes, paper bags and the like. point of sale material The overall DYRBERG/KERN signature black and white look will continue in the seasons to come. However, we have taken steps to introduce a more classic feminine and soft look to our wrapping material. With more emphasis on the colour white, rather than on black, we are proud to present you with the paper bags, available from spring 2012. The white basic colour signifies femininity and modern purity, yet stands out classic and stylish many years to come. The paper quality is semi mat and the white colour is a Nordic cool white. In order to present the brand and products of DYRBERG/KERN in the best way possible at the retail point, we have developed a line of Point Of Sales material (POS), which we continuously update and improve season after season. The selection of POS material is designed especially to enhance the consumer experience of the DYRBERG/KERN collections at the point of sale, and it is developed to create the best and most effective backdrop for our product range. One part of our POS material includes displays in transparent acrylic for category displaying, seasonal decoration incl. printed material, such as post cards, banners, logos, show cards etc. and styles guides on how to use the material. Another part includes wrapping material with cardboard boxes, jewel bags, ribbon and silk paper designed in our signature black/ white colours. All this in order to create that unique shopping experience for your consumer. Let your local sales representative help you put together the selection of POS and wrapping material to suit your needs. For DYRBERG/KERN retail (shop-in-shop and mono brand store solutions) we have developed an extensive system of furniture modules for a unique retail solution. Contact your local sales representative regarding this. For bracelets, necklaces and time pieces. Available in sets of 25. For sales activities. Available in sets of 100. paperbag large 20 × 25 × 10 cm set of 25 For earrings, rings and smaller items. Available in sets of 25. paperbag small 14 × 21 × 10 cm set of 25 plasticbag 23 × 28 cm set of 100 106 point of sale material point of sale material 107 new pos material Price labels price marker – black pen pricecubes New discreet price labels in resilient plastic material for easy and quick pricing of your free-hanging jewellery and rings in the open. Black superfine pen for writing the price of the style on the new price labels. To avoid the hanging price tags on the exhibited styles, we recommend wholesale and retail to use a price cube system. The price cubes system is an elegant and simple way to price the jewellery. price marker black pricecubes It is important to use the silver labels for the silver styles and the gold labels for the styles in gold. plexi magnet display a6 A clear acrylic poster frame with magnets. It is held together with four powerful magnets in each corner and posters can easily be switched. plexi magnet display a6 (1 pcs.) This freestanding magnetic poster frame makes a stylish item and is ideal for merchandising graphics or as a branding block on the disk or in between the collection. price labels silver poster with storytelling Small posters for the magnet display. Posters with stories explaining the different symbols used on the styles in the collection. Place these posters in between the styles, e.g. the dragon story together with the dragon styles etc. Front je 1201 posters a6 (set of 100) price labels gold (set of 100) (set of 240 pcs.) (1 pcs.) (set of 6) Back plexi cubes Small plexi cubes to place in between the collection. The New Collection cube must be placed together with the new styles in the front of the shop showing that there is a new collection out. To show that there is a Stainless Steel collection place the Stainless Steel cube together with these styles. NE W STAINLESS C OLLE C TION logo plexi cube new collection (1 pcs.) STEEL logo plexi cube stainless steel (1 pcs.) 8 × 4 × 2 mm – 1 pcs. RING DISPLAY You can display 16 pcs. of rings. It’s important to have straight lines when displaying the rings and show half gold and half silver either along or across at the display ring display for 16 rings (1 pcs) logo streamer for window logo streamer for instore A logo streamer for placement on a store facade. This size streamer fits well onto a door or window. A logo streamer for placement in a shop. This size streamer fits well on a wall inside the shop. 40 × 5 cm 90 × 12 cm je1201 logo streamer for window je1201 logo streamer for instore (1 pcs) (1 pcs) 108 point of sale material point of sale material 109 the table unit & the floor unit the profile corner The Table Unit contains: The Floor Unit contains: The Streamer 12 necklaces – 12 bracelets 12 rings – 20 earrings You decide the selection! 20 necklaces – 20 bracelets 16 rings – 60 earrings – 10 pendants You decide the selection! Step 1 Clean the glass surface properly before placing a streamer. Place the streamer with the glue side on the window. Spray some liquid soap on the window. The liquid soap reduces appearance of air bobbles. Contact your local sales representative for more information. Contact your local sales representative for more information. (Dimensions: 30 × 30 × 50 cm) (Dimensions: 60 × 60 × 150 cm) Step 2 Use a scraper to place the sticker by pressing the scraper on it while removing the back side paper. Step 3 Finally remove the glue paper. Now clean the streamer with a clean cloth. Seasonal visual to be exchanged each season Seasonal visual to be exchanged each season JE 1201 floor unit poster 138 × 530 mm JE 1201 table unit poster 232.5 × 383 mm •Streamer should be placed on the back side of the Profile Corner •Only intended for free standing Profile Corners JE 1201 streamer model For profile corners. 480 × 1480 mm JE 1201 streamer logo For profile corners. 480 × 1480 mm 110 point of sale material point of sale material 111 how to use the plexi materials PLEXI EARRING DISPLAY A5 Double earring display 12 × 7 cm Earring display mini 17 × 6 cm Use this great earring display anywhere in the open to show a variety of colours and styles. Use only silver or gold on the earring display. Earring display A5 12 pcs. Shown. Focus on gold/crystal/ pearls. Keep straight lines when styling the display. EARRING DISPLAY mini The earring display mini can be displayed anywhere in the open to show small and short earrings. On this display you can show the same style in many variations both in silver and gold. double EARRING DISPLAY Use only silver or gold on the display. Bracelet display large 10 cm bracelet holder 12 × 10 cm necklace display XL 47 cm bracelet holder Bracelet DISPLAY Use the bracelet display inside the cabinet and style it with matching bracelets within the satellites in silver or gold. Use matching colors/shades of crystal, pearls & beads or leather in a mix with either silver or gold bracelets HIGH NECKLACE DISPLAY xl Use the necklace display in the open to mix and match the styles or show all of the colours in one group. torso with nail 40 mm PLEXI C-Cubes large set of 3 pcs. PLEXI BENCHES 3 PCS 20 × 10 × 12 cm / 17 × 8 × 8 cm / 16 × 4 × 8 cm fingerring display Use the fingerring display inside the cabinet and mix and match different sizes and styles to get a great look using little space. 112 point of sale material point of sale material 113 Aquarium D Gift box small fingerring organdy bag large Gift box large – bracelets gift box image Gift box XL – necklaces 37 × 36 × 33 cm 60 × 60 × 45 mm set of 10 pcs. only for retail Plexi mirror small 11 × 19 cm Mirror xl tilt 20 × 30 cm only for retail 100 × 100 × 80 mm 160 × 295 ×50 mm price cube box Box of 1200 different numbers (6 mm) 180 × 180 × 60 mm plexi concept holder A4 for image photos only OUTlEt Coversheet small 325 × 325 × 3 mm Plexi torso small white logo silk paper set of 100 pcs Black logo ribbon 17 mm Coversheet large 27 cm Plexi torso large 31 cm Plexi Stock display Hanging bracelet display 22 cm 500 × 600 × 3 mm sale material Fingerring tray Presentation tray fingerring clip Eyewear TRAY 220 × 280 mm Fingerring display Single fingerring display set of 25 220 × 280 mm This elegant tray holds ten pairs of eyewear and is perfect for stock; behind and on the counter. 30 × 30 cm sale a4 showcard sale a5 showcard sale a5 50% not on sale 7 × 4 cm sale banner 50 × 120 cm 114 point of sale material point of sale material 115 start kit printed material for all Wholesale and Retail customers JE 1201 Logosheet large 500 × 600 mm The start kit contains: sheets of birch veneer JE 1201 START kit Items only available in complete kit Logo sheet small – white 325 × 325 mm ribbon paper – white 4 pcs. 80 × 407 mm 4 pcs. 98 × 407 mm 2 sets. JE 1201 workbook JE 1201 booklet Workbook reserved for professionals. Each shop is entitled to max 2 workbooks. 4 pcs. End consumer catalogue. For each ordered startkit you can order 30 pcs. white 8 pcs. Sheet 1. – 325 × 325 mm Sheet 2. – 80 × 80 mm Sheet 3. – 80 × 160 mm Sheet 4. – 100 × 250 mm JE 1201 instore dvd Instore video with still pictures plexi cubes New Collection 1 pcs. 8 × 4 × 2 mm NE W C OLLE C TION Jewels showcard A5 1 pcs. Front Back Stainless Steel 1 pcs. 8 × 4 × 2 mm STAINLESS STEEL Jewels/Valentine showcard A4 1 pcs. Front / Back Be my Valentine Jewels/time showcard A5 1 pcs. Front Back Love Kiss Love I love you Hugs Hearts Sweet Lovers Kiss Darling You’re special Kiss Lovebirds My love Hugs You’re special Darling Romance Sweet Lovers Hugs My love Romance You’re special Forever Darling I love you Lovebirds Love I love you Sweet Lovers Kiss Hearts Sweet Lovers Kiss Darling You’re special Romance Hugs Lovebirds Darling Romance Hugs Forever Darling Hugs Romance Hugs You’re special Hearts Kiss Hearts Kiss Lovebirds I love you Love Sweet Lovers Hearts Love Sweet Lovers My love Sweet Lovers Hugs Hearts Sweet Lovers Romance Darling You’re special I love you Romance Kiss Lovebirds I love you Love Sweet Lovers Hugs Romance Hugs Darling You’re special Hearts My love Love Romance Lovebirds You’re special Romance Sweet Lovers Sweet Lovers Romance Kiss Hugs You’re special Kiss Kiss Hearts Lovebirds I love you You’re special Darling Kiss Romance Romance My love Kiss Darling Sweet Lovers You’re special Sweet Lovers Love Romance Lovebirds You’re special Hugs Romance Kiss I love you Sweet Lovers Darling Love JE 1201 small banner Textile banner. 500 × 1200 mm JE 1201 large poster 700 × 1000 mm JE 1201 small poster 500 × 700 mm 116 point of sale material point of sale material 117 printed material, aquarium & displays + Aquarium D 37 × 36 × 33 cm + Aquarium A je 1201 eyewear Photo aqua d Only for aquarium D (354 × 360 mm) Aquarium D focus ON sunglasses. 5 pcs shown. To create variation in the displaying place the sunglasses directly on the bottom of the aquarium with both the plexi and small birch veneer sheets. Sunglasses with many details must be displayed from the side of. Keep straight lines when displaying the sunglasses. = aquarium a JE 1201 Image Photo A4 33 × 22 × 13 cm = (only for Aquariums) + = Eyewear desk display aquarium C complete 33 × 24 × 22 cm JE 1201 Image Photo A4 (only for Aquariums) aquarium c complete JE 1201 ew Display photo A3 Only for eyewear desk display This free standing unit allows our customers to try on our eyewear. Suitable for product matching in windows, fashion shops and opticians. dyrberg/kern spring/summer 2012 spring/summer 2012 come fly away with us... indira necklaces anima earpost dyrberg/kern DYRBERG/KERN A/S Emdrupvej 26 DK-2100 Copenhagen T +45 3538 3930 F +45 3538 6930 ASIA PACIFIC +86 21 6276 9000 [email protected] ESTONIA +372 566 94 651 [email protected] LITHUANIA +372 566 94 651 [email protected] SLOVENIA +420 257 182 666 [email protected] AUSTRIA +49 40 5500 9634 [email protected] FINLAND +358 400 440350 [email protected] MIDDLE EAST +971 4 372 4388 [email protected] SWEDEN +46 8744 4212 [email protected] BELARUS +48 5023 77 777 [email protected] FRANCE +34 93 292 27 39 [email protected] NETHERLANDS +31 (20) 408 03 03 [email protected] SWITZERLAND +49 40 5500 9634 [email protected] BELGIUM +32 (2) 479 00 06 [email protected] GERMANY +49 40 5500 9634 [email protected] NEW ZEALAND +64 3 359 2581 [email protected] SPAIN +34 93 292 27 39 [email protected] BULGARIA +48 5023 77 777 [email protected] GREECE +30 210 975 6627 [email protected] NORWAY +47 2256 0818 [email protected] TURKEY +90 212 3518148 [email protected] CANADA +1 647 289 4971 [email protected] HUNGARY +420 257 182 666 [email protected] POLAND +48 5023 77 777 [email protected] UKRAINE +38 050 504 6683 [email protected] CROATIA +420 257 182 666 [email protected] INDIA +971 4 372 4388 [email protected] PORTUGAL +34 93 292 27 39 [email protected] UNITED KINGDOM +0800 169 3647 [email protected] CYPRUS +30 210 975 6627 [email protected] ITALY +34 93 292 27 39 [email protected] RUSSIA +7 499 724 84 04 [email protected] CZECH REPUBLIC +420 257 182 666 [email protected] KOSOVO +420 257 182 666 [email protected] SERBIA +420 257 182 666 [email protected] DENMARK +45 353 839 30 [email protected] LATVIA +372 566 94 651 [email protected] SLOVAKIA +420 257 182 666 [email protected] ALL OTHER Countries +45 353 839 30 [email protected] The workbook is a tool for professional use. Small adjustments may occur for production. This catalogue represents parts of the DYRBERG/KERN Spring/Summer 2012 contempoprary designer jewellery, ICONS and eyewear. The items shown in this catalogue are designs exclusive to DYRBERG/KERN A/S. We are not responsible for products out of stock. ® DYRBERG/KERN is a registered trademark of DYRBERG/KERN A/S. © 2011/2012 DYRBERG/KERN A/S. Any possible counterfeits will be prosecuted. Copyright: All materials included in this catalogue, including the text, photographs and logos, are the intellectual property of DYRBERG/KERN A/S and may not be copied or reproduced in any form or by any means, digitally, electronically, mechanically, by photocopying, recording or in any other way for whatever purpose without the written consent by DYRBERG/KERN A/S, to the extent permissible under the rules of law in your country. dyrbergkern.com