CUTTING

Transcription

CUTTING

Cutting Techniques v8
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Page 1
CUTTING
TECHNIQUES
CUTTING
SYSTEM
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Page 2
CUTTING
TECHNIQUES
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Page 3
CONTENTS
PHILOSOPHY
CLEAN EYE
4
5
GETTING STARTED
6
CONCIERGE
7
HAND MASSAGE
10
TECHNIQUES
•
•
•
•
•
•
•
•
BLUNT CUTTING OF BASELINE
POINT CUTTING
SHALLOW POINT CUTTING
DEEP POINT CUTTING
SLICING
SLICE CUTTING
CHISEL CUTTING
CASTLE CUTTING WITH
CASTELLATED SCISSORS
• ANGLED CASTLE CUTTING
• THINNING (BLUNT)
• ANGLED THINNING
• BRICK CUTTING
• RAZOR – PERIMETER
• RAZOR – INTERNAL TEXTURING
• RAZOR SLICING
• BUFFING
• EDGING
• PERIMETER CHANNELLING
– EASTERN GRIP
• INTERNAL CHANNELLING
• FAN CUTTING
• BACK CUTTING
• TWIST CUTTING
12
13
14
15
15
16
16
17
17
18
18
19
19
20
20
21
21
22
GLOSSARY
25
HAIRCARE SUPPORT
27
•
•
•
•
•
•
•
•
BIOLAGE
AMPLIFY
SLEEK.LOOK
COLOR.SMART
CURL.LIFE
TRIX
ESSENTIALS
VAVOOM
28
34
36
38
40
42
44
48
22
23
23
24
24
CUTTING
SYSTEM
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PHILOSOPHY
ARE YOU READY TO FREE YOUR MIND?
Open yourself to education based on core salon services? Experience a unique system that
empowers you to benchmark and then challenge your personal best? Welcome to C.R.A.F.T.
C.R.A.F.T. focuses on the skills of your art and all the services you provide for your clients.
It is a learning environment unlike any you’ve known – hands-on, interactive, self-empowering.
In fact, the C.R.A.F.T. acronym stands for and teaches skills in:
Communication. Maximising your interactions with clients to give them your best.
Resources. Making the most of your tools, your creativity, the people around
you – all the elements you draw on for creativity and success.
Approach. Sharpening the focus you bring to your art through
discipline and method.
Foundation. Ensuring a solid basis through the products
that enable your craft.
Technique. Improving your precision and speed with C.R.A.F.T.
exercises, challenges and workouts.
Are you ready to achieve your design potential… effortlessly?
Then let C.R.A.F.T. put confidence in your hands.
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THE CLEAN EYE
SEEING WHAT COUNTS
SS
SSS
What’s your most vital tool?
You actually see a great deal more than you realise.
Beyond the familiar, the No.1 obstacle to educating
Shears? Your hands?
While looking directly ahead, you will see clutter on
your eye is You! To really nail down creative seeing,
It’s none of the above! It’s your eyes. With them,
your right and left. An off-centre cape, a parting that
you have to let go of your “Me Cramp.” Self-concern
you select, design, map out, execute and finish all
drifts to the left … these images can’t help but affect
can be the greatest barrier to real creative freedom.
your work. And you are not alone. Passionate hair
your judgment as you cut. Visual clutter skews your
And that is where the serenity of practice comes in.
cutters know that The Clean Eye is the first step on
perception, disturbs how you see your immediate
the path to creative seeing.
work area.
As you experience the C.R.A.F.T. exercises, make
a concerted effort to switch off the static and clutter
WHAT IS THE CLEAN EYE?
It’s a way of looking that demands a clean field of
vision so the hands can do their best work. It means
not making your first cut until everything within your
circle of vision is flawless.
So, visual junk is one enemy of The Clean Eye.
of your everyday mind, narrow your focus and, for
There are two others to conquer: Familiarity and
the moment, define your entire universe as the area
The Me Cramp.
you are currently sectioning, parting and cutting.
Nothing more.
What could possibly be dangerous about the
familiar? Just this: We think we know so we don’t
If you can do that, you will achieve a state C.R.A.F.T.
look. “Seen one redwood, seen ’em all.” We must
calls “relaxed attentiveness.” And that is a moment in
jump all over the idea that we don’t really need to
time when new levels of creativity emerge.
“see” the cutting area in front of us because we’ve
seen so many. We need to slow our eyes down.
Learn to stare.
LINKS:
The Zen Of Seeing,
Frederick Franck, Random House. 1973;
Drawing On The Artist Within,
Betty Edwards, Fireside, 1987.
CUTTING
SYSTEM
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GETTING STARTED
This is not an ordinary book which you read and then
put down. It’s a book for doers, designed to give
hands-on experience with the versatile and
inspirational C.R.A.F.T. cutting system. And it’s
arranged so that you can jump right in and start
practicing immediately.
This Workbook consists of four C.R.A.F.T. cutting
exercises which you are encouraged to practice on
mannequins. Each exercise prepares you for the next
so we recommend that you complete them in order.
With C.R.A.F.T., and with practice, you’ll master a
system of cutting that will empower your career and
creativity for the rest of your life.
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CONCIERGE
A MENU FOR CREATING YOUR CLIENT’S TROPHY HAIR CUT EXPERIENCE
“We are ladies and gentlemen serving
especially service excellence – is always in the
ladies and gentlemen.”
details. The discussions were lively. Passionate.
& AMENITIES. What experience do you want your
Two things became crystal clear:
clients to have?
Ritz-Carlton corporate mission statement
As an economy, America is barrelling headlong into
the newly emerging service economy. So, the
question of the day now becomes: How are you
serving your customers? With service expectations
1. Great service is not one thing; it is a constellation
of experiences that add up to one thing.
want to deliver Ritz-Carlton level service?
single “right” way to paint or sculpt.
Thus was born The Concierge @ C.R.A.F.T.:
high-performance aftercare. How you position retail
A 360° Circle of Service and a list that began to
recommendations so the client is clear that it is the
define it. After frequent and intense debate, it was
extension of your service.
on the essentials of your craft, believing that the
of world-class salon service:
ultimate service is world-class skill. But maybe,
money? It can be daunting to pinpoint exactly what
you want your service image to be and how far you
want to take it.
• PRESENTATION. How you present, communicate
and position service; in this case the service of
design and cutting.
• CLIENT INTAKE. How you greet your clients. How
you process and prepare them for the service.
To brainstorm that question, Matrix invited a crosssection of salon owners, managers and staffers along
with independent stylists and day spa owners to
wrestle with the details, because excellence –
• AFTERCARE. How you deliver and execute the
post-services. How you educate your client on
decided that there are seven stars in the constellation
How? At what cost in terms of time, people and
All the details that go to offering services that reflect
your philosophy.
Certainly you, as a salon professional, want to focus
you also want to kick your service level up a notch.
• SERVICE PRESENTATION and EXECUTION.
2. There is no single right way. Just as there is no
higher than ever, the very idea of service is up for
redefinition. After all, what sort of person doesn’t
• CONCIERGE CARE, COURTESIES, COMFORTS
• PERSONAL PRESENTATION. You are a brand.
The salon team is a brand. The list offers some
ideas on how to maximise the impact of Brand You:
your image and philosophy.
• RELATIONSHIP. The total package of procedures
and policies you embrace to guarantee long-term
client return and satisfaction.
Having nailed that down, and honouring the intensely
personal expression that is this industry’s trademark,
it seemed a good idea to compile a list of possible
options for creating Concierge Level Service in any
salon. The list is a fun way to inspire discussion at a
staff meeting, a check list for the solo stylist and a
great device to allow lots of options to surface and
ultimately inspire you to define your own personal
service style.
CUTTING
GETTING STARTED
CONCIERGE
SYSTEM
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CONCIERGE
The Concierge List follows. There are many options.
Some you may choose. Some you’re already doing.
And some, you’ll put on your Concierge List to do in
the future. The great thing about having the
Concierge List to refer to is that nothing will be
overlooked. Deciding not to do something is far
better than overlooking it. And everyone in our
discussion group agreed that The List leaves no
concierge-level service stone unturned!
Want to learn more about how the world of service is
being transformed? This trio of books will shape your
service style. Enjoy!
The Experience Economy: Work is Theatre and Every
Business a Stage by Joseph Pine & James H.
Gilmore. 1999. Harvard Business School Publishing.
Electronic Book availability from amazon.com.
Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, and Relate to Your Company
and Brands by Bernd H. Schmitt, 1998, Free Press.
The Dream Society: How the Coming Shift from
information to Imagination Will Transform Your
Business by Rolf Jensenj, 1999, McGraw-Hill.
THE CONCIERGE @ C.R.A.F.T. CHECK LIST
PRESENTATION
How you present, communicate and position the
design and cutting service.
CLIENT INTAKE:
How will you greet your clients? How will you process
and prepare them for the service?
• Pre-printed daily client flow, a card with the client’s
service history, formula, product purchases.
• Ambiance: 5-Senses salon marketing (fresh flowers,
water feature, background sound).
• Cutting and related service promotions
communicated in the design consultation area …
how does it look?
• Environment: Air quality, temperature, lighting will
vary according to function.
• Visual merchandising of great cut service (images,
wall talkers, etc.).
• Amenities (coffee, mineral water, reading matter).
• Phone manner.
• In-salon greeting/welcome with systematic front
desk method.
• Arrival notification system for stylist.
• Client reality check (stylist views client’s clothes, her
self-presentation, her body structure, etc.).
• Smocking: Client ritual, suitable sizes, uniform
colour and style.
• Waiting experience: Seating, comfort, beverage,
pre-service education.
• Client education related to service: Cost of service,
maintenance, home care.
• Client history ready for stylist to refer to.
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PERSONAL PRESENTATION:
You are a brand. The salon team is a brand. Some
ideas on how to maximise the impact of Brand You:
your image, communication and philosophy.
• Representing the service: Personally wearing a
great design and cut.
• Dress code: Fashion statement? Lab coat? Apron?
(Wear non-restrictive clothing, no sleeves in
client’s face.)
• Professional dialogue: Educating client on design
in general, the client’s face shape, texture, etc.
in particular.
• Enhancing your professionalism by sharing expertise:
Basing conversation on your knowledge of hair,
fashion and the client, not just idle conversation.
• Hygiene: How you show your clients you observe
hygiene procedures.
• Introducing an assistant (shampoo, styling, etc.),
explaining her/his role.
CONCIERGE CARE, COURTESIES,
COMFORTS & AMENITIES:
What special service “experiences” do you want to offer?
• Greeting.
• Beverages.
• The touch connection: Hands on shoulders,
complimentary hand, scalp massage?
• Draping and caping: Fresh, unstained, clean items,
of course, but also luxurious and comfy amenities
including neck comfort, shirt/blouse dryness
protection, etc.
• Attention to clients’ personal items: Jewellery
cleaning (but take care not to become liable for loss
or damage), shoe shine for men and women,
jacket steam for men, attaché/purse cleaned with
leather cream.
• The design and cutting consultation.
• Executive amenities (cell phones, faxes, etc.).
• Meals (lunch service for noon-time clients).
THE SERVICE PRESENTATION AND EXECUTION:
All the details that go into offering Concierge Level
services that reflect your philosophy.
• Brush/comb hair out lightly.
• Backbar hair spa scalp massage, special cleansing
and pre-treatment care.
• Presenting product and tool tray according to
your philosophy and standards. This includes all
tools, (used or not) neatly arranged, combs/
brushes immaculate.
• Service and products explained, positioned.
• Hair cut execution.
• Finishing/blow dry.
• Showcasing the final design with a hand mirror.
AFTERCARE:
How do you deliver and execute the
post-service services? How do you position retail
recommendations as an extension of your service?
How will you educate your client on
high-performance aftercare?
•
•
•
•
Makeup touch-up.
Client Q & A.
Product recommendation.
Transition to closure or next service provider
(if booked with another staff member).
• Shopping tour of retail areas and recommendation
for cleansing, treatment, protecting and styling the
texture, colour or cut.
RELATIONSHIP:
How do you want to guarantee long-term client
retention and satisfaction?
• Pre-booking: Feedback, feedforward, time,
money, the plan.
• Move to reception.
• Printed piece on aftercare.
• Cashier: Separate staff and location from
reception area?
• Farewell.
• Quality control for phone follow-up
(ideally performed by neutral third party).
CUTTING
SYSTEM
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HAND MASSAGE
Precious hands. Precious health. Today, carpal tunnel syndrome is a very real threat to
many stylists. In severe cases, it forces some to leave the profession they love. Why?
The repetitive motions of wrapping, cutting, combing and sectioning can lead to:
• Chronic muscular rigidity …
• Severe hand cramps …
• Muscle spasms …
• Tingling up and down the fingers, arms and legs.
It doesn’t have to happen. The self-care philosophy of Do-in (say dough-en) teaches
that we can play a major role in building wellness and preventing illness. Do-in teaches
us to observe our body, its strengths and its weaknesses. As a wellness maintenance
and preventive technique, the practice of Do-in is unsurpassed.
Over 3,000 years old, the method is a kind of self-Shiatsu based on the principles of
Chinese massotherapy. It works like this. Imagine you smash your finger with a hammer!
What’s your first response? To rub the wound.
Think about it. When you touch a healthy area, it causes neither pain nor unusual
sensation. But while rubbing your banged finger might cause some discomfort, it also
delivers warmth, increased circulation from your touch, a stimulation of nerve pathways
and bacteria fighting acids that live on our skin’s surface. That’s Body Wisdom.
We instinctively know there is healing power in our hands.
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BEGINNING YOUR DO-IN PRACTICE
Right here, right now, you can begin your Do-in
practice. A practice is your promise to yourself that
you will include a belief system or discipline in your
life. Maybe you won’t always do it. But you will
attempt to do it. It’s the struggle that counts; not the
score. Your Do-in practice is your promise to you
that the wellness of your hands is now a priority in
your life.
• Do-in is best practiced in quiet times, when you
wake up or before you go to bed.
• Focusing your mind and breathing is important as
you enjoy your massage.
• If you have the luxury of being able to go outdoors
and sit under a tree, you can give yourself an
oxygen cocktail at the same time. Because trees
exhale oxygen – and inhale carbon dioxide – you
will double your intake of oxygen sitting beneath a
tree’s canopy. Reason enough to hug a tree!
Learn this massage by heart. Memorise it so you can
do it standing in the dispensary, on a subway or while
waiting in line for a movie. It takes less than five
minutes once you’re familiar with it.
Give it to yourself twice a day – before you begin
working and after your last client – and you will help
fight the rigidity and stiffness associated with carpal
tunnel syndrome. This can only do good. Share it
with a friend. Use it as the basis for a salon meeting.
Spread the good word. Do-in … it’s wellness for
HAND & PALM
1. Using the knuckle of your index finger, apply deep
self-Shiatsu pressure on muscular pads of your
palms three times.
2. Press middle of palm three times.
3. Deep massage across back of hand.
4. Grasp wrist. Twisting rub. Massage.
5. Press watch point with knuckle and exhale.
6. Shake hand out three times.
ARM STRETCH
Work one arm, then the other before moving on to
your hands.
the next section.
THE HEALING HANDS SELF-MASSAGE
Want to see just how great this massage is? Easy.
Massage just one hand. When you’re done, compare
the flexibility and relaxation in the massaged hand to
the other! You’ll be convinced on the spot!
1. Interlock fingers and push out three times.
2. Extend hand, palm up. Pull down three times.
3. Raise arms above head. Pressing palms together,
lower hands/arms to waist. Circle forward and over
head, keeping palms together. Repeat three times.
MINDFULNESS
Locate and note the hand or arm areas where
you feel pain, stiffness, congestion or tension.
Centre yourself. Breathe. Relax.
LOWER & UPPER ARM
FINGERS
Work all fingers on one hand, then the other.
1. The finger vice. Grasp finger at knuckle, pull,
twist and tug outward. Pinch/squeeze nail bed.
2. Bend fingers in and down toward wrist.
Push inward three times.
3. Place hand on flat surface. Pull fingers up.
4. Pinch and knead the pads between fingers.
Repeat on opposite hand.
1. Self-Shiatsu up outside of arm to elbow three times.
2. Massage around elbow.
3. Self-Shiatsu down inside of arm three times.
4. Massage around elbow.
5. Reiki-like energy release. Slowly sweep hand from
shoulder to fingertips closely but without touching.
CLOSING
1. Make a fist. With knuckles, tap up and down
outside and inside of arm three times.
2. Reiki energy release over wrist, elbow, shoulder
three times. Clasp hands and bow.
CUTTING
HAND MASSAGE
SYSTEM
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TECHNIQUES
SPECIAL THANKS TO:
Paul Falltrick & Noel Gibbins
for demonstrating the cutting techniques
Kasho for providing the cutting tools
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BLUNT CUTTING
OF BASELINE
THROUGH THE FINGERS
THROUGH THE COMB
Why?
To create a balanced clean edge to the
length of a haircut.
Why?
Cuts a straight line with minimum
tension using comb as a guide.
fig.1
How?
1) The hair is taken in 2” sections
and held in the fingers for tension
(not pulling on the hair but holding it).
How?
1) Combing from the root using the
fine part of the comb down to natural
fall then cut using all of the blade..
2) Holding it close to the back of the
client, so as to minimise graduation,
cut across using all of the scissor
blade.
2) Work your way along the whole of
the back section keeping a central
body position and over directing
sides to behind the shoulder.
fig.1
fig.2
fig.2
fig.3
fig.3
3) Repeat this along all of baseline.
4) A blunt line is created.
NB
Your body position
You should be seated so the hair is
as close to eye level as possible
and remain central to the client
Client body position
Ensure client has legs uncrossed
and is sat straight
fig.4
CUTTING
TECHNIQUES
SYSTEM
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TECHNIQUES
POINT CUTTING
THROUGH THE COMB
THROUGH THE FINGERS
Why?
Gives a soft shattered look to
the baseline.
Why?
Allows you to cut a shattered yet
controlled baseline, ideal for curly hair.
How?
Follow same routine as cutting baseline
through the comb but use the point of
the scissors at a 45° (approx).
fig.1
How?
Cut in the same way as blunt cut
through the fingers but using the points
of the scissors.
fig.1
NB
NB
The line must still be balanced
Use the fingers for balance and
tension as in fig 3.
fig.2
fig.2
fig.3
fig.3
fig.4
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SHALLOW POINT
CUTTING
DEEP POINT
CUTTING
Why?
Used to texture the ends of layers to
leave a choppier finish, good for use on
textured mid length and short hair.
Why?
Used to create soft seamless layers
and remove weight.
How?
Using the points of the scissors cutting
at a 45° angle working your way across
the section.
NB
The angle of the scissors will
dictate how prominent the texture
is; the closer you are to 90° the
softer the texture.
fig.1
How?
Lift up your section ensuring the ends
are combed out straight then cut 90°
straight down the hair shaft.
fig.1
Make sure you work your way evenly
throughout the section so as to not get
weight bulges.
fig.2
fig.2
fig.3
fig.3
fig.4
fig.4
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SYSTEM
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TECHNIQUES
SLICING
SLICE CUTTING
Why?
Technique is used to remove weight,
soften layers and create movement.
Why?
This technique is used to scoop out
weight to create soft movement on
the ends.
How?
Starting with scissors slightly open,
push through the last couple of inches
slowly closing the blades as you go,
repeat throughout the section.
fig.1
How?
Working in vertical sections, start at one
end of the section with the scissors
partially open. You then push along the
section working from short to long
closing the scissors as you go.
fig.1
NB
fig.2
The tension in the section should
be taught all the time when using
this technique.
fig.2
fig.3
fig.3
fig.4
fig.4
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CHISEL
CUTTING
CASTLE CUTTING WITH
CASTELLATED SCISSORS
Why?
This is used to create unstructured
erratic lengths in the ends of the hair for
softness and texture.
Why?
To structurally shorten lengths of hair
and remove weight.
How?
Holding the section firmly with ends
combed out the slightly open scissors
are jabbed or chiselled into the hair
across the section as the fingers slowly
move up the towards the ends.
NB
Whilst this is erratic there must be
an evenness to what you are doing
to keep the result balanced.
fig.1
How?
Working in clean sections, cut into a
cleanly combed section as if cutting
blunt, how far down the hair shaft you
go will depend on what look you are
trying to achieve.
fig.1
fig.2
fig.2
fig.3
fig.3
fig.4
fig.4
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SYSTEM
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TECHNIQUES
ANGLED
CASTLE CUTTING
THINNING
(BLUNT)
Why?
To give a more unstructured version of
castle cutting for a variety of lengths.
Why?
Does the same as castle cutting but
with a less dramatic effect, used
primarily for weight removal.
How?
Hold up the clean section you wish to
break up then cut into with the scissors
coming in at 45° and work as if deep
point cutting.
fig.1
How?
Working on a cleanly combed section,
cut in as if cutting blunt, how far down
the section you go will depend on how
much of the effect you want.
fig.1
NB
fig.2
Over use of this technique will result
in thin uncontrollable ends, which
will make it difficult for both you and
your client to blow dry.
fig.2
fig.3
fig.3
fig.4
fig.4
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ANGLED THINNING
BRICK CUTTING
Why?
By angling your scissors you will gain a
much softer finish to the ends of layers.
Why?
This technique is used both for weight
removal and length variety. Excellent on
long hair for soft texture or if done
shorter can give body or detail to crown
area. Good for curly hair to create that
uneven length effect.
How?
Much the same as angled castle
cutting you cut into a section as if
deep point cutting.
NB
The angle that the scissors go in at
will determine the strength of the
softness or weight removal, i.e. the
more shallow the angle the more is
removed, the closer to 90° you go
the less is removed.
fig.1
fig.2
fig.3
fig.1
How?
Working in horizontal sections, comb
out flat and clean, then in a brick work
fashion cut out tiny parts of the section
with the point of the scissors.
Very important to keep tension in the
section throughout technique.
fig.2
NB
Over use of this technique will result
in holes appearing, cutting out
parts too big will allow you to see
what has been done and leave a
step. Also if you go too close to the
root, particularly near the crown,
it will stand up.
fig.3
fig.4
fig.4
CUTTING
SYSTEM
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TECHNIQUES
RAZOR –
PERIMETER
RAZOR –
INTERNAL TEXTURING
Why?
To create a very soft edge to a haircut
to allow more movement.
Why?
This is used to remove weight from the
internal structure and create movement
in the length.
How?
With good tension on wet hair start
from what will be your shortest point
pushing down towards the baseline,
putting light pressure on the tool.
fig.1
NB
Do not put too much pressure on
the tool as you could push too far
into the section and remove too
much hair. Also make sure that your
blade is fresh or you will tear rather
than cut the hair.
How?
Taking horizontal sections combed out
cleanly on wet hair, stroke the blade of
the razor along the section, gently, until
you come to the end of the section.
fig.1
NB
fig.2
Tension in the section is very
important and don’t put on too
much pressure as that may create
a hole. Blade must be fresh.
Also be careful about using this
technique on curly hair as it can
make the ends very frizzy especially
if the hair has dried out.
fig.2
fig.3
fig.3
fig.4
fig.4
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RAZOR SLICING
BUFFING
Why?
A more controlled way of razoring out
weight because you can pick where
you do it. A good technique for curly
hair to create a more tendril effect.
Why?
We use this technique to soften
and texture the ends of the hair.
Excellent for shorter textured hair.
fig.1
How?
Holding horizontal sections taught
at a low elevation, hold the razor like
a pen and slice down root to tip in a
brickwork fashion.
How?
Holding a section taught in the fingers
the razor is repeatedly brushed across
the ends whilst the fingers move up the
section until the section is dropped.
fig.1
fig.2
fig.2
fig.3
fig.3
fig.4
fig.4
CUTTING
SYSTEM
21
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TECHNIQUES
EDGING
PERIMETER CHANNELLING
– EASTERN GRIP
Why?
Gives a dishevelled finish to the ends
of short textured cuts.
How?
Grab small sections of hair (the length
of the razor blade) between the thumb
and blade and pull upwards.
Why?
Used to soften perimeter shape whilst
maintaining a strong body position.
fig.1
NB
Make sure the hair is wet and the
blade sharp or it will be
uncomfortable for the client.
fig.2
How?
Once the hair is blow dried straight hold
the scissors with the thumb and third
finger with blades pointing towards your
palm. Working at eye level moving
down from root to tip with the scissors
slowly half opening and closing until
you reach the baseline.
NB
fig.1
fig.2
Blow dry straight and follow the line
of the blow dry otherwise you may
remove too much hair. Also the
application of a shine product
before this technique would allow
the scissors to pass through the
hair easier.
fig.3
fig.3
fig.4
fig.4
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INTERNAL
CHANNELLING
FAN
CUTTING
Why?
This is used to soften layers and
remove weight when you need to
work deeper in the section than slicing
will allow.
Why?
This is used to soften the centre of a
section in a way that blends in the outer
part of the section. Used on the top
part of the haircut, particularly if you do
not want to weaken the front baseline.
fig.1
How?
Using a vertical or horizontal section,
comb out straight. Then holding quite
low down the section work your way
through the section from root to tip by
half opening and closing the scissors
until you reach the ends.
fig.1
How?
Working in wide vertical sections, comb
out and pinch between the forefinger
and thumb about 2/3 the way up the
section. Then deep point cut until the
section is broken up sufficiently.
fig.2
fig.2
NB
NB
Application of a shine product
before using this technique would
allow the scissors to pass through
the hair easier.
This can be crossed with horizontal
sections when lightening up a
crown area for lift.
fig.3
fig.3
fig.4
fig.4
CUTTING
SYSTEM
23
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TECHNIQUES
BACK CUTTING
TWIST CUTTING
Why?
Good for breaking up layering to
create soft texture or some lift in the
crown area.
Why?
This is best used to create uneven
texture on crowns and short cuts as
well as trimming split ends.
This technique can be performed using
the following tools; scissors, thinning
scissors, castellated scissors, razor and
tips of the scissors.
How?
Pick up triangle, vertical or horizontal
sections and holding the section
taught. You then move half open
scissors up and down the hair shaft
as if backcombing slightly closing the
blades as you go down.
NB
fig.1
fig.1
fig.2
fig.3
fig.2
Close the blades too soon or
too much and you could cut a
piece out.
fig.4
How?
Take a square section and twist
reasonably tightly from root to ends.
Scissors – use the heel and make
small closing movements working
towards the ends (fig 1).
fig.5
Thinning scissors – as above (fig 2).
SPECIAL THANKS TO:
fig.3
Castellated scissors – same as above
(not shown).
Razor – stroke gently towards ends with
a fresh blade (takes off split ends) (fig 3).
Paul Falltrick & Noel Gibbins
for demonstrating the
cutting techniques
Scissor tips – make three of four
incisions towards ends (don’t do too
deep) (fig 4, fig 5).
Kasho for providing the cutting tools
Result: (fig 6).
fig.4
fig.6
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GLOSSARY
angle. The incline, decline, slant or tilt of any line or
position to the head, neck or hair shape.
balance. The visual equilibrium and weight of the hair
in relation to the body and the total hair shape.
base perimeter line. The boundary line of the hair
that lies on the skin and creates a base shape.
bevel. An inclination that forms an angle other than a
right angle. A gradual stacking of the hair along a
base perimeter line.
body elevation. Lifting your body slightly by raising your
heels and standing on the balls and toes of your feet.
body motion. The movement and motion of your
body in harmony with the cutting angles.
body position. The location and position of the body
in relation to the hair being cut.
body posture. The stance, position and pose of the
body during a cutting exercise.
bone structure. The underlying skeletal configuration
that helps to form body and facial features.
Challenges. A C.R.A.F.T. method for improving
precision and speed by benchmarking your skill level
then challenging yourself to beat yourself to beat your
own best performance.
Concierge @ C.R.A.F.T. A checklist of seven service
areas for salons and stylists to consider in developing
their own unique approach to 5-star service.
Contour Layering. A cutting exercise with interior
space and a travelling guideline. It follows the contour
of the head, using pie shaped sections, beginning at
the crown area and pivoting around the head.
cowlick. A tuft of hair that naturally wants to stand up.
C.R.A.F.T. A Matrix educational system that focuses
on the skills and services of hairdressing through
hands-on, interactive learning.
CraftMaster. A hairdresser who can execute the skills
of his or her craft in a precise, professional manner.
cutting angle. The angle at which you are cutting
the hair.
cutting space. The area of the hair that you are
working on within the exercise. For example, if you
are working on a one-length shape, your cutting
space would be in the perimeter area.
Denman brush. Denman is a registered trademark
for a plastic hairbrush that is used for blow drying
and styling.
diagonal cutting. Cutting the hair in any direction
other than horizontal or vertical.
diagonal layers. Layers of hair that are created by
taking diagonal subsection and cutting at an angle
parallel to it.
Directional Graduation. A cutting exercise in which
the hair is directed forward or back to redistribute
the weight.
discipline and methodology. The order and control
you work in, along with your tactical approach.
Do-in (say dough-en). A self-care philosophy that
teaches we can personally play a major role in
building our own wellness and preventing illness.
elevation. The distance you lift the hair above 0°
while cutting to achieve a one-length, graduated or
layered result. Elevation levels can be 0°, slightly
diagonal, 45°, 90° or 180°.
exercises. A series of hair cutting methods, arranged
in specific order so that each exercise builds skills
needed for the next exercise. A method of practicing
skills so as to improve precision and speed.
exterior perimeter line. The boundary line of the hair
that lies on the skin and creates a base shape.
finger dexterity. The agility and nimbleness of your fingers.
finger tension. The amount of grip applied to the
hair with the fingers and thumb.
Graduation. A cutting exercise that builds, removes
or distributes weight and is usually done below the
occipital bone at a 45-degree cutting angle.
grain. The arrangement, direction or growth pattern
of the hair.
growth pattern. The angle at which the hair grows
out of the scalp which often creates unique
characteristics described as “cowlicks,” “widow’s
peaks,” “ducktails” and “double crowns.”
CUTTING
GLOSSARY
SYSTEM
25
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GLOSSARY
guideline. A guideline is the reference point used to
determine the length and angle to cut each
subsequent section.
natural fall. Wherever the hair flows and moves
according to the pull of gravity or its natural
growth pattern.
hair direction. The direction in which the hair naturally
falls or whichever direction it is combed and held into.
occipital. The bone which forms the back and lower
side of the head.
hair elasticity and stretch. The spring and flexibility
of the hair
One-Length Bevelled. A cutting exercise in which all
sections are brought down to a perimeter base line at
a zero-degree elevation. overlap. When a section of
hair is cut and it overlaps or is longer than the
stationary guide. To bring each cutting section to a
guideline that does not move or change and to cut
the sections at that position.
underneath guideline.
tension. The amount of pressure applied to the hair
with the fingers and thumb.
outside hand cutting. The technique of cutting the
hair against the outside of the fingers.
texture. The feel, touch or visual quality of the hair.
parameters. Basic elements to consider and
determine before starting any exercise.
travelling guide. To bring your last cutting guideline
to your next cutting section. To move your body
position so that it follows the guideline.
head shape. The contours and silhouette of the head.
horizontal cutting angle. To cut the hair into any
shape using a horizontal subsection and cutting it at
that angle.
horizontal layers. Layers of hair that are created by
taking a horizontal subsection and cutting at an angle
parallel to it.
inside hand cutting. The technique of cutting the
hair against the inside of your fingers.
interior cutting space. Any cutting technique, such
as contour layering, that does not bring the hair to a
perimeter (or exterior) base line.
layering. A cutting method in which the hair is held
higher than 90° from the head and each layer is
shorter than the last.
parietal ridge. The curved area of the head where
the top and sides meet.
pivot. Turning a line (or comb) with one end
stationary and the other free to swing or rotate.
planes. Large, flatter areas of the head that are
precision. The accuracy and exactness you apply to
all areas of the exercise.
precision lines. Lines of a hair design cut with
geometric exactness.
Mastery Point. Tips from the masters to help you
execute an exercise with C.R.A.F.T.-like precision
(like getting tips from a golf pro).
and skills by reaching out and teaching another person.
motion of your body in harmony with the cutting angles.
subsection. The smallest parting within a section.
This is the area of the hair that will be cut.
solid line. A strong line that is cut bluntly with shears.
vertical cutting angle. To cut the hair using a vertical
subsection and cutting it at that angle.
vertical layers. Layers of hair that are created by
taking a vertical subsection and cutting at an angle
parallel to it.
divided by the occipital bone, parietal ridges and crown.
mannequin. A life-size replica of a human head
used for practicing hair cutting, hair colour and
texture exercises.
motion and body movements. The movement and
section. A primary area of the head parted again
into subsections.
Reach-Outs. A way of integrating new knowledge
scissors and comb control. The ability to
comfortably hold and control scissors and comb and
use them in any cutting position.
viewing angles. The angle at which you view the hair
as you cut it.
weight distribution. Removing bulk from one area,
thus creating more visual weight in another area.
weight removal. The elimination of hair bulk,
using graduation, layering or texturising methods of
hair cutting.
Workouts. A way to make a new working habit
part of your everyday routine through practice and
self-encouragement.
5/4/05
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HAIRCARE SUPPORT
“ USING THE RIGHT PRODUCT IS
ESSENTIAL TO THE OVERALL SUCCESS
OF YOUR CLIENT’S INITIAL SALON
EXPERIENCE AND SUBSEQUENT
HOME HAIRCARE ROUTINE.
”
Matrix offers products to all clients to suit every
eventuality. In each section we profile the type of
client who we see as ‘suited’ to the different brands.
We then profile each product family and individual
product to explain how to use them and what to use
them for.
27
HAIRCARE SUPPORT
5/4/05
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Beauty inspired by nature
…experience the power of
botanical extracts on hair…
…with the help of Biolage’s
botanical complex
6/4/05
12:42 pm
Page 29
for protection
for softness
for shine
sunflower, allspice,
gingko and ginseng
passion flower, bee pollen, hops
and golden seal
chamomile, meadowfoam
seed oil, kelp and henna
for cleansing
for vitality
for moisture
sage, lemongrass and
quillaja saponaria
nettles, rosemary, capsicum
and panthenol
hibiscus, cucumber, almond oil,
algae and wheat germ lipids
…Biolage thinks that the most beautiful
creations on earth are gifts of nature…
Each Biolage product is based upon a Unique Botanical Complex
that combines the legendary powers of botanical extracts with
Advanced Haircare Technology Biolage products contain Aromascience,
pure extracts of aromatic plants that soothe, relax and create a special
sense of well-being
29
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NORMALIZING SYSTÈME
ENERGIZING SYSTÈME
HYDRATING SYSTÈME
Balances normal to oily hair
Vitalizes fine or thinning hair
Nourishes normal to dry hair
normalizing shampoo
energizing shampoo
hydrating shampoo
Frees hair of daily build-up by deeply
cleansing & balancing the scalp.
Stimulates the scalp & removes sebum
blockage, revitalising fine & thinning hair
to help build body & thickness.
Gently cleanses & moisturises while leaving
hair wonderfully soft, shiny & healthy.
For cleansing Quillaja saponaria,
sage & lemongrass
For moisture Wheat germ lipids
For protection Ginkgo
For cleansing Quillaja saponaria
& lemongrass
For softness Hops & bee pollen
100ml, 250ml, 500ml, litre, gallon
For vitality & volume Capsicum,
nettle & panthenol
detangling solution
250ml, 500ml & litre
For cleansing Lemongrass & sage
For moisture Wheatgerm lipids,
cucumber
For softness Bee pollen
For shine Kelp
Eliminates static & adds healthy shine
while leaving hair with added volume
& body.
daily leave-in tonic
For protection Sunflower seed oil
Ultra-light leave-in spray conditioner with
an oil-free formula that gives hair an
instant boost of energy & soothes
dry, itchy scalp. Renews shine &
manageability of hair.
For softness Hops, bee pollen
For moisture Sweet almond extract
100ml, 250ml, litre, gallon
For softness Hops & bee pollen
For moisture Wheat germ lipids,
sweet almond oil
For shine Kelp
400ml
conditioning balm
Intensive Crème Conditioner that deeply
replenishes, remoisturises & restructures
dry, damaged hair.
For moisture Algae & deep
conditioners
For softness Golden seal
For vitality Rosemary
100ml, 250ml, 460ml & litre
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Page 31
ULTRA-HYDRATING SYSTÈME
COLOR CARE SYSTÈME
EARTH TONES
Nourishes very dry or thick, coarse hair
Protects colour-treated hair
Colour refreshing conditioners
ultra-hydrating shampoo
color care shampoo
Gently cleanses the hair & controls
unwanted volume with Biolage
Ultra-Hydrating botanical complex
to leave hair soft, shiny & smooth.
Helps prevent colour-fading, using natural
anti-oxidants that leave hair shiny & silky
smooth.
Helps maintain the ‘first day vibrancy’ of
your haircolour longer with rich pigments
inspired by the earth. A unique botanical
complex recharges shine & deeply conditions.
Colour, elasticity & lustre are renewed, while
hair is sealed to protect from colour loss.
For cleansing Lemongrass
For cleansing Quillaja saponaria, sage
& lemongrass
For moisture & to control
unwanted volume Wheatgerm lipids
For moisture Wheat germ lipids &
almond oil
100ml, 250ml, 500ml, litre
For softness Chamomile & bee pollen
For shine Pollen extract & kelp
ultra-hydrating balm
color care conditioner
For moisture & to control
unwanted volume Wheatgerm lipids
Preserves the longevity & radiance of
colour-treated hair while sealing the cuticle
to lock in colour & intensify shine.
75ml, 250ml, 500ml
For softness Golden seal
For vitality Rosemary
All packs 150ml
Re-charge hair with intense hydration to
lock out humidity & frizz. Hair is deeply
moisturised, soft, shiny & manageable.
For softness Lemongrass
For moisture Algae &
deep conditioners
For moisture Protein-rich conditioners
For protection Sunflower seed oil,
natural antioxidants & UV filters
For vitality Nettles & panthenol
VIOLET Maintains cool blonde
tones by helping to eliminate brassiness
on light to medium blonde hair.
LIGHT GOLD Maintains gold tones on light
blonde to light brown hair.
COPPER Maintains copper tones on light to
medium red & brown hair.
TRUE RED Maintains true red tones on medium
to dark red & brown hair.
NATURAL BROWN Maintains natural brown
tones on medium to dark brown hair.
For shine Pollen extract & kelp
100ml, 250ml, 400ml, litre
31
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B E A U T Y I N S P I R E D B Y N AT U R E
FORTIFYING SYSTÈME
SUNSORIALS
Strengthens weak, over-worked hair
Summer hair defence
fortifying shampoo
after sun shampoo
Begins strengthening hair with
ceramides as it gently cleanses,
without drying hair or scalp.
An intensive moisturising shampoo
that removes sea salt and chlorine
whilst restoring hydration and shine.
For strength Cerafusion™ technology
sun repair treatment
fortifying conditioner
Infuses more ceramides to fortify the
hair while botanical extracts deeply
condition. Adds manageability,
silkiness & shine.
For manageability, silkiness & shine
Hibiscus, kelp & lemongrass
250ml
150ml
An intensive conditioning cream
to help mend hair exposed to sun,
chlorine and sea salt. Adds
soothing moisture.
protective hair oil
150ml
A water repellent mist that helps
prevent drying affects of sun, chlorine
and sea water. Adds softness, shine
and moisture.
fortifying leave-in treatment
Adds intensive infusion of strengthening
ceramides for extremely weakened hair.
To repair damaged hair intensive
infusion of strengthening ceramides
250ml & litre
protective hair non-oil
150ml
A lightweight mist that helps provide
protection and strength. Leaves hair
clean, natural and guarded
against the elements.
protective sun gel
150ml
A lightweight water-resistant styler
that creates a defined high shine look.
Discover
the power of
botanicals
6/4/05
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STYLING
STYLING
FINISHING
All hair types
All hair types
All hair types
hydro-foaming styler
gelée
complete control hairspray
A moisture-rich conditioning foam
that transforms into a high-gloss
styling fluid.
A unique long-lasting fluid styling gel
for superb control.
A firm-hold, water-free aerosol
hairspray that provides natural shine
and volume.
For superb control Allspice, nettle
& scientific ingredients
For long-lasting control Hibiscus,
mallow & scientific ingredients
400ml
250ml
To repel moisture & humidity
Red sage & nettle with anhydrous
(water-free) fixatives
For protection UV Sunscreen
defining elixir
TOUCHABLY SOFT STYLING
A lightweight gel, with botanical
extracts & alcohol-free fixatives, for
creating flexible texture.
crème-wax
finishing spritz
A luxurious fluffy whip texture with
amazing conditioning benefits.
Contains Rice Milk, Bamboo Milk
and Milk Thistle.
A non-aerosol finishing spray ideal for
working in last minute style details.
125ml
For protection UV Sunscreen
curl defining crème
400ml
A lightweight luxurious emulsion for
your curls. Contains rice milk,
bamboo milk and milk thistle.
shine renewal
For definition & shape Chamomile,
passion flower & alcohol-free fixatives
100ml, 453g
thermal-active setting spray
A non-aerosol setting spray that
delivers the strength of a wet set on
dry or damp hair.
For long-lasting control Nettle,
cucumber & heat-activated fixatives
250ml
236ml
smoothing shine milk
A lightweight mist that smoothes and
shines. Contains rice milk, bamboo
milk and milk thistle.
300ml
For ultimate hold Hops, hibiscus &
ultimate-hold fixatives
Botanically enriched, and alcohol-free,
with specially formulated silicones to
create brilliant, healthy looking shine.
For shine Meadowfoam seed &
specially formulated silicones
100ml
250ml
33
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Create real volume from the inside
volumizing system
Tired of fine,
dull, lifeless hair?
In need of
Great Body?
6/4/05
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CLEANSE
1
WEIGHTLESS volume,
irresistible GLAMOUR
Gently opens cuticle and deposits a
weightless, naturally derived polymer.
Rinsing closes the cuticle, bonding the
polymer inside.
STYLING
root lifter
Builds body and thickness where the
hair needs it most – the roots.
volumizing shampoo
250ml
A weightless patented technology
complex that deposits a naturally
derived polymer, cleansing and
adding volume.
foam volumizer
100ml, 250ml, 500ml, 1.5 litres
color XL
volumizing shampoo
With Advanced Polymer Technology,
formulated to provide Xtra volume,
Xtra shine, Xtra long colour wear.
100ml, 250ml, 500ml, 1.5 litres
3
CONDITION
2
Further closes the cuticle, whilst conditioning
deeply, locking in real volume.
volumizing conditioner
Locks in naturally derived polymers,
sealing the cuticle. Removes tangles,
adds brilliant shine, giving hair
maximum volume and condition.
100ml, 250ml,1.5 litres
volumising conditioner
leave-in
An incredibly light volumising
foam that gives hair maximum
volume as it adds style support.
250ml
hair spray
Fast drying, water-free formula,
delivers instant strong, flexible hold.
300ml
spray-gel
Provides tousled
texture looks with
turned-up volume.
150ml
A lightweight, leave-in conditioner
that locks in the volumising benefits of
Amplify volumizing shampoo in
weightless conditions.
gel-wax
100ml, 236ml
150ml
Boosts body like a gel,
defines and shines like a wax.
35
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Page 36
Smooth straight hair
smoothing system
Lock out dampness
and humidity,
lock in sleek
sensous style
NO Frizz
Say goodbye
to flyaways!
6/4/05
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Page 37
1
CLEANSE
Using the 4-STEP smoothing system…
Micro-balances moisture levels
inside the hair with Arginine.
SMOOTH &
PROTECT
smoothing shampoo
Gently cleanses as it replenishes
moisture and softens texture.
Creates a hydrophobic barrier
around the hair that repels dampness
and humidity.
100ml, 250ml, 500ml, 1.5 litres
CONDITION
Optimises and locks in moisture.
2
smoothing conditioner
Contains wheat proteins to improve
manageability, add shine and seal the
cuticle, leaving hair soft and silky.
100ml, 250ml, 1.5 litres
3
styling cream lite/extreme
Provides versatile styling with thermal
protection. Adds flexible control,
direction and glossy shine.
150ml
iron smoother
Protects against heat damage (up to
230°C) and humidity. Control frizz,
add shine and improve
hair condition.
LOCK IN
4
Smooth style locked in for lasting frizz
management and glossy finish.
water-free lockdown
Smooth styles locked in, for
lasting frizz management and
an intense glossy finish.
50ml, 125ml
sealing serum
Preventative and reparative treatment
for split ends. Seal and smooth,
sleeker styling.
50ml
250ml
deep moisture masque
Concentrated emollients penetrate
very coarse, dry hair and lock in
moisture. Alternate with smoothing
conditioner, or use daily depending
on hair’s level of dryness
250ml
LOCKS OUT dampness and humidity
and LOCKS IN sleek sensuous style!
37
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Protect salon colour radiantly
luminating system
Afraid your
colour could lose
its sparkle?
Rich colour,
shine & vitality
6/4/05
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Page 39
CLEANSE
Gently removes dulling residue.
Strengthens hair from within.
protective shampoo
Gently removes dulling residue
from hair cuticle while
strengthening from within.
250ml, 500ml,1.5 litres
Prevent fade and
ILLUMINATE
COLOUR
1
CONDITION
2
Forms a protective barrier on the
hair cuticle, helps prevent colour fading.
Provides a higher concentration of
conditioning agents. Leaves hair
manageable, healthy and shiny.
protective conditioner
Forms a protective barrier on the
hair cuticle to help prevent colour
fading.
250ml,1.5 litres
protective masque
Provides a higher
concentration of
conditioning agents.
Leaves hair manageable,
healthy and shiny.
150ml, 500ml
39
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Page 40
Make your curls spring to life!
Looking for
luscious locks?
Define and tame
your curls
6/4/05
12:43 pm
Page 41
From CLEANSE
to CONDITION…
1
CLEANSE
2
curl.life conditioner
• Delicately cleanses the hair.
• Hair is infused with a
Spring Fit Complex™.
• Lays down the foundation for healthier,
more defined controllable curls
• Detangle and moisturises the hair
• Add body, strength and shine to
the hair
• Provides curl structure and curl
pattern memory
250ml, 500ml
250ml, 400ml
SPRING TO LIFE!
CONTROL
contouring milk
CONDITION
curl.life shampoo
… Make your curls
3
(fine/normal hair)
• Ultra-lightweight styling wax and
styling polymers control frizz
without weighing hair down
• Provides lasting curl definition
and body
150ml
contouring cream
(thick/coarse hair)
• Provides moisture and support
to control volume and frizz
• Provides lasting curl definition
• Adds shine to hair
150ml
Spring Fit Complex™
Fusion of curl defining
styling polymers and
conditioning agents.
Designed to enhance curls
at every step of the way.
41
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Edgier made easier
OF THE TRADE
VERSATILE MATERIALS LET YOU MANIPULATE REALITY.
TWIST IT. SHATTER IT. RESHAPE IT. BETRAY IT.
CREATE SOFT ILLUSIONS OR DISTRESSED EFFECTS.
5/4/05
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Page 43
messy matte clay
texture blast spray
extra strong hairspray
MESS. SEPARATE. CHUNK.
TEXTURE, INTERRUPTED.
DIRTY MATTE IMPACT.
FOR THAT AFTER-HOURS LOOK.
ROUGH-UP TEXTURE. SCRUNCH
IN SHAPE. LOCK IN CURLS. EXPAND
ON DEMAND.
FREEZE STYLE IN A FLASH.
FIRM ATTITUDE, NO STIFFNESS.
GLOBAL NOZZLE, ALL OVER TOUCH.
150ml
400ml
75ml
extra strong
volumising mousse
luminous creme smoother
wax-gel combo
GLOSS. POLISH. SMOOTH. CALM
FRIZZ. FIX FLYAWAYS. PULSATE WITH
SHINE. GLOW YOUR OWN WAY.
ALTERED STATES. WAX ON DRY HAIR.
GEL ON WET. CHUNK, PIECE, DEFINE
OR SEPARATE. MOULD, SCULPT,
CREATE SLICK CONTROL.
VOLUME, BODY AND LASTING
SHINE FOR HAIR. HELPS CREATE
ELEVATED STYLES. ENABLES
EXPRESS BLOW-DRYING.
100ml
250ml
100ml
piece-out wax
strong twisted gel
STIFF HAIR UP. STRAP IT DOWN.
CREATE POINTS, TWISTS, DREADS.
FIBRE-SPIKED GEL. INTENSE
PARTY-PROOF HOLD.
150ml
SHAPE. SHATTER. SHINE. PIECE IT UP.
FLICK IT OUT. HARD WAX, FLUID MOVES
KICKED OUT HAIR.
75ml
strong hold,
non-aerosol spray
strong hold gel
SHATTERED, SCULPTED STYLES,
PROVIDES STRONG HOLD. ADD
TEXTURE TO LONG HAIR OR STYLE
DEFINITION TO SHORT HAIR.
FOR THE FINAL TOUCH,OR USE
TO ACCENTUATE MOVEMENT.
HEAT PROTECTION PROVIDED
WHILE STRAIGHTENING HAIR.
250ml
strong fixing spray
WORK AND RE-WORK THE HAIR.
EASY TO USE, BRUSHABLE CONTROL
AND HOLD. PROVIDES STRONG HOLD
FOR CONTROLLED HAIR WITH
LASTING STYLE.
400ml
BOOST IT. CREATE IT.
DEFINE IT. CAPTURE IT.
200ml
43
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Prescriptive care right from the start
A complete prescriptive range for all your haircare needs.
Easy to prescribe with products that do what they say.
… The Alphatine Complex
NEEDS:
Chemical services can
deplete key amino acids
that provide hair with
moisture and protein
SOLUTION:
THE ALPHATINE
COMPLEX
replaces the 5 key
amino acids
RESULTS:
Maximum moisture,
body & shine
NATURALLY BEAUTIFUL
HAIR FOR LONGER
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SIMPLY CLEAN
REGIME
UNIQUE technology
in every product
simply clean shampoo
• Provides extra body with its gentle,
yet thorough cleansing action
• Protects and maintains hair’s
moisture balance
500ml
simply silk detangling rinse
• 100% oil free. Restores moisture
balance without adding weight
• Leaves hair feeling and shining
like silk
400ml & litre
COLOUR PRESERVE
REGIME
essential colour preserve
shampoo
NOURISHING
REGIME
• Contains anti-oxidants to help prevent
colour fade
• Protects hair’s balance of moisture
and natural oils
500ml & litre
revitalizing conditioner
nourishing shampoo
• Lactic acid and other amino acids
help reverse the effect of chemical,
thermal and styling abuse
• Gives hair smooth feel and improves
combability
• Maintains tones longer
• Contains hydrolysed wheat proteins
to restore moisture and help
strengthen hair
100ml & 450ml
500ml
nutrient rich conditioner
• Cationic conditioners penetrate
deeply to give intense
conditioning and superior
moisturisation
• Vitamin B5 provides improved
pliability and healthy-looking lustre
100ml & 450ml
leave-in conditioner
• Contains free-radical scavengers
to keep colour fresher and help
guard against fading
• Improves moisture balance and
manageability
350ml
45
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SUPPLEMENTAL
SHAMPOOS
PERM FRESH
REGIME
alternate action
clarifying shampoo
• Improves curl formation and retention
• Imparts incredible body and shine
• Anionic and amphoteric cleansing
system lifts away build-up without
stripping natural oils
• Chelating agents help counteract
chlorine and mineral deposits
• Ideal for swimmers
473ml, litre
500ml, litre, gallon
perm fresh shampoo
perm fresh
moisture supply
simply stop anti-dandruff
shampoo
• A unique moisturising hydrator
replenishes moisture and nutrients
• Strengthens with hydrolysed keratin,
panthenol and wheat proteins
• Provides effective relief from itching
and flaking associated with dandruff
• Gentle cleansing agents, soothe and
refresh the scalp
100ml, 450ml
250ml
perm fresh leave-in
treatment
so silver shampoo
• Pliaphylic complex locks
moisture, nutrients and proteins
into the cuticle
• Low pH closes the cuticle delivering
shine and lustre
• A creamy violet lather neutralises
brassy tones and enhances highlights
on blonde, highlighted and
bleached hair
• Eliminates dulling yellow tones in
grey and white hair
350ml
500ml, litre
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Page 47
INTENSIVE
TREATMENTS
instacure leave-in treatment
• Porosity equaliser smoothes cuticle
damage, repairs over-porous hair
and promotes a healthy scalp
• Hydrolysed proteins add strength,
resilience and moisture balance
• Detangles for easier combing
STYLING
FINISHING
sculpting glaze
freeze spray
• Versatile medium hold styling aid
• Incredible body and long-lasting
style retention
• Contains thermal protectants and
PABA-free sunscreen
• Provides long-lasting style retention
for touchable, brushable hair
• Adds a glossy, highly reflective finish
with humidity resistance
• Superb hold with PABA-free sunscreen
400ml
400ml
100ml, 400ml, litre
proforma hair spray
body and strength
reconstructor
• Fortifies fine, limp and
over-stressed hair
• Wheat amino acids and cationic
proteins bond to damaged sites,
re-creating structural links and
reinforcing hair’s inner strength
236ml
5+ protopak
restructurizing treatment
• Photeric holding system creates
high-volume styles
• Provides maximum humidity
resistance and intense shine
400ml
Prescriptive CARE
right from the start
glossifier hair polish
• Controls static and frizz as it
maximises shine
• Will not build-up or weigh hair down
• Contains PABA-free sunscreen
100ml
• Restores moisture balance,
elasticity and strength by infusing
a concentration of silk
micro-proteins
• Penetrates deeply to repair inner
damage caused by excessive
chemical services, environment
and thermal styling damage
453g
47
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Page 48
Invent your style
D E S I G N I N G
S Y S T E M
It’s all about style.
Shape it. Shine it. Define it.
Take it as far as you dare.
Advanced performance Vavoom styling
tools let you take control of your style.
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Page 49
1
It’s
STYLING
YOURS to define!
volumizing foam
• A lightweight foam that adds body,
volume and lift
• Leaves hair shiny and conditioned
250ml
smoothing gel
• A lightweight moist heat activated
gel designed to style away curl,
wave or frizz with blow drying
or setting
• Delivers strong, flexible styling
control for lasting results, even in
the worst humidity
250ml
2
DESIGNING
morph cream wax
• Water based wax ‘morphs’ into a
light creme
• Gives hair elastic hold and
soft texture
75ml
beam shine gloss
• Luminous gel polishes, shines
and defines
• Separates ends and pieces
with soft definitions
50g
3
FINISHING
Freezing Spray
• An extra-firm spray that locks in
volume, texture and lift
• Unique water-free formula dries
instantly
• Delivers long-lasting hold and
superior humidity resistance
400ml
49
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Page 50
Matrix Technical Hotline Number UK: 0800 387 608 Ireland: 1800 509 472
Matrix • London • W6 8AZ • 020 8762 4060
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Page 51
CUTTING
TECHNIQUES
CUTTING
SYSTEM

CUTTING

Transcription

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