Style is not Crafted not Cloned

madison
Made • for • living
Style is not
measured in square feet
Loblaws isn’t just in the
area - it’s in The Madison
Crafted not Cloned
A variety of new home communities
as unique as you are
MADISONHOMES.CA
madison
Made • for • living
inside
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foundations
Madison Homes is a family-run business with over
40 years of experience in building quality homes
across the Greater Toronto Area. The company is
built on a foundation of integrity and innovation that
has been the basis of the company’s success from
day one.
Now, Madison is laying another foundation the concrete footings for the company’s flagship
condominium project.
When complete in 2015, The Madison at Yonge
and Eglinton will be a major landmark at one of
Toronto’s most vibrant intersections – a testament
to one company’s pursuit of excellence, and a
spectacular highrise home to hundreds of people
seeking the best this city has to offer.
With this premier edition of MADISON, we
are saluting and celebrating one of the great
neighbourhoods of Toronto…and one of its premier
new addresses.
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PAGE 02
The big Dig - Construction Report
PAGE 08
Loblaws isn’t just in the area - it’s in The Madison
PAGE 12
Connect with the new Eglinton LRT
PAGE 20
Style is not measured in square feet:
The Madison’s new standard and upgrade packages
PAGE 22
Crafted not Cloned
A variety of low-rise communities with homes as unique as you are
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Made • for • living
Top: High Rise Construction Manager: Blair
MacNeill with members of the Highrise team. Bottom:
Excavator at work.
Looking east into the excavation to P3 parking level.
“A lot of preparation and construction has to happen
before a building of The Madison’s magnitude gets
above ground. The entire first year is spent digging
down 5 storeys and then building up 5 storeys.
But once that’s done, the sky’s the limit!”
Blair Macneill,
High rise Construction Manager,
Madison Homes
IT’S A “BIG DIG” THAT’S UNDERWAY STEPS FROM
THE SOUTHEAST CORNER OF YONGE AND EGLINTON.
WHEN IT’S DONE, MIDTOWN TORONTO WILL HAVE
A REMARKABLE NEW LANDMARK ADDRESS.
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Construction at The Madison began
in the fall of 2012, earlier than
expected due to the tremendous
success of sales. Since then, progress
on the building has been proceeding
right on schedule, thanks to 2012’s
fabulous summer weather, followed
by a mild winter.
By late summer of 2013, the massive
concrete foundation will be fully
constructed – a major milestone
in the process that will then enable
the installation of two overhead
cranes on the site. This fall, we will
be actively constructing the parking
garage levels.
Once the perimeter site fence went
up, our construction crews started
working diligently on the site, first
with shoring operations and then with
the excavation of the 5-level parking
garage. By the time the excavation
is complete, we will have removed
approximately 3.5 million cubic
feet of earth from the site – or over
14,000 dump truck loads. This is
equal to approximately 40 Olympicsized swimming pools.
Early in 2014, passersby will finally
see the building structure back up to
street level. After that, The Madison’s
progress will be much easier to
observe as it begins to rise high
above Yonge and Eglinton.
By late 2015, the building
will be complete and its
first residents happily
accommodated in their
new home high above
the bustling city.
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Made • for • living
3
more
floors
Can you ever have too much of a good thing?
We don’t think so, which is why we’re happy
to report that The Madison is gaining three
more floors than originally planned.
Over the past few years, The
Madison’s planning and development
team has been working very closely
with City of Toronto staff at the
Building, Transportation and Works
Departments, Metrolinx, the local
councillors’ offices and area resident
groups, to obtain all the required
approvals and permits for the
construction of the project.
This includes a “late-breaking
development” with the decision to
add three more levels to each tower
making them 36 and 33 storeys in
height.
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What does this mean for the people
of Toronto? A whole new range of
penthouse residences to choose from
– 60 more to be precise -- with even
more breathtaking views of the city.
If you’re interested in making one
of these premier penthouses your
own, then call 416-482-8090 to
arrange a private appointment at The
Madison Presentation Centre located
in the lobby at 90 Eglinton Avenue
East.
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What’s up at
mid
town
Made • for • living
?
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Made • for • living
Food
A great place for
foodies with a real
taste for living.
The Madison will revolutionize retail
in midtown Toronto, providing a
new focus to the existing Yonge and
Eglinton neighbourhood.
While it will become a destination
for many, residents of The Madison
literally will not have to travel more
than a few steps to begin enjoying
“convenience shopping”.
Some of the biggest names in retail
will eventually be setting up shop in
the 16,000 square feet of space in
the building’s ground level, with a
street entrance off Eglinton.
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But it is the 40,000 sq. ft. second
level that residents of The Madison
will find particularly convenient, given
that it is dedicated to a beautiful and
brand new Loblaws grocery store.
Accessible by three dedicated
elevators and an open escalator, the
state-of-the-art supermarket will offer a
wide range of all your favourite food
items, including a huge take-out area
tailored for young urban professionals
seeking a ready-made gourmet meal.
The new store will be a great
addition to the local community,
and a real breath of fresh air for
any grocery shopper. It is designed
with the understanding that today’s
hurried urban shopper visits a store
at different times with different needs.
Sometimes they are looking to get
in and out quickly with a delicious
hot meal while at other times, they
are shopping to fill the pantry with a
month’s load of groceries or more.
Either way, the new Loblaws will
provide an unrivalled shopping
environment that will dazzle and
delight foodies who have been starved
for alternatives to the congested
food stores currently serving the fastgrowing condo neighbourhood at
Yonge and Eglinton.
Your New
Neighbourhood
Grocery
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Made • for • living
FRESH: Modern
Vegetarian Cuisine
A brand new Fresh restaurant will be opening this
fall, across the street from The Madison at 90 Eglinton
Avenue East, offering residents a healthy and delicious
alternative.
Fresh is Toronto’s original source for modern vegetarian
food and made-to-order juice. After two decades, and
with 3 bustling downtown locations, founder and
co-owner Ruth Tal has returned to the midtown area
she grew up in, to open her 4th location.
“We’re innovators in the vegetarian
restaurant scene,” says Tal. “Since our
first days, we’ve made it our mission
to prove that vegetarian food can
be satisfying, energizing, and craveable. Our food is made in-house
daily, from whole, natural ingredients,
and our juices are made right before
your eyes.”
If you are new to vegan or vegetarian
dining, don’t worry; the Fresh menu
ranges from comfort food classics, like
burgers, fries & onion rings, to new
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superfood staples like raw zucchini
noodles, steamed greens and quinoa
salads. At the juice bar, try a freshly
pressed carrot and kale juice, or a
mint chocolate espresso shake. Rest
assured, Fresh’s menu items have
one thing in common – they are all
delicious.
With seating up to 90 guests, the
new Fresh will have a friendly and
casual environment that makes the
world of vegetarian dining more
approachable and fresher than ever.
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Made • for • living
YONGE-EGLINTON has long been
an “anchor hub” in the Greater Toronto
public transportation system, with the
Eglinton subway station serving as the
heart of the Yonge Street line.
Now, the intersection is poised to
become an even more important and
integral transit hub, thanks to an $8.4
billion light rail transit line now under
construction and expected to be
completed in 2020.
The hub already integrates the TTC
subway with 14 bus routes, but it will
soon be expanded to accommodate
the new Crosstown Light Rail Transit
expansion planned along Eglinton
Avenue, enhancing The Madison’s
already incredible connectivity.
The LRT will be partially buried to
separate it from car traffic, from around
Keele Street in the west to Laird Drive
in the east. When complete, the light
rail system will be a boost for future
growth and development in the area,
making ownership at The Madison
an even more lucrative investment.
EGLINTON CROSSTOWN LRT: STOPS AND INTERCHANGE STATIONS - LEGEND
FUTURE PROJECTS
With the eglinton lrt
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Photo provided by Metrolinx
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Made • for • living
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Counter
Culture
This is NOT your Grandma’s kitchen.
What you’re looking at is The
Madison’s award - winning ‘Best
Kitchen’ as judged by the Ontario
Home Builders’ Association.
Style is not measured in square feet.
In the case of this award-winning
kitchen, it is measured in the gleam of
the granite countertops and in the rich
wood grain of the cabinetry.
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Infused with the inspired design
of Munge Leung, every element in
The Madison’s kitchens have been
carefully considered and thoughtfully
integrated. The result is a room that
will not only bring out the chef in you,
but which will be a focal point for
parties with family and friends.
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Model W2C
1. High performance, plank laminate floor
2. Choose from a selection of designer series
kitchen cabinetry
7. Under-cabinet task lighting
3. Black high gloss accent kitchen cabinetry
8. A convenient island and flush breakfast bar, as per plan
4. Granite countertop with polished double square edge
9. Full size stainless steel appliance package with
black accents which includes built-in oven, ceramic
cook-top, microwave hood fan, dishwasher and
full size fridge
5. Stainless steel single bowl undermount sink with
sleek single lever pull out faucet
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6. Designer series ceramic subway tile backsplash
above counter
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Made • for • living
It’s all in the
Décor
Before you move to Yonge and Eglinton, a trip to the Sheppard
and Dufferin area is in your future.
For purchasers of The Madison, visions of their dream suite will
soon become reality as our Design Team anticipates your arrival
at the Madison Design Studio, located at 369 Rimrock Road,
just off Sheppard Avenue West.
This inviting 2,500 square foot gallery showcases all of the
features and finishes available to personalize your suite at The
Madison, including the latest products from flooring to cabinet
colours.
Purchasers will be able to choose from four incredible standard
feature packages, and three upgrade packages, as designed
and coordinated by Munge Leung.
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Made • for • living
t
[
]
he design experience is as important
to us as it is to our purchasers. it’s essential to
be happy and serene in one’s own environment
so we look forward to helping you choose the
style that calls to your inner being.
lisa vey
Madison design consultant
Design Studio appointments will
begin in the fall of 2013. Purchasers
are encouraged to bring in their own
design ideas, colour swatches and
samples from décor magazines.
In life, fulfillment comes when we
find happiness with our choices.
At the Design Studio, Lisa and her
associates will work to ensure you
achieve that same goal with your
living environment.
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Selecting your décor is one of the
most exciting (and fun!) parts of
purchasing at The Madison. So study
your floor plan and think about how
you will use each individual area
within your suite. The best way to
help you achieve your dream suite is
to help us understand your lifestyle,
your likes and dislikes – then we can
help you navigate through the choices
available to you.
With all the stunning finishes available
for your choosing, we can guarantee
one thing -- your finished suite will be
absolutely fabulous!
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style
is not
measured
in sQuare feet
When you want the best,
hire the best.
Munge Leung is one of Canada’s
leading interior design firms, with a
wealth of experience in five star hotels,
luxury condominium developments
and exclusive residential projects.
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It was that expertise that led to their
invitation to join The Madison’s design
team, and to fashion everything from
the lobby and common areas of the
building to its individual suite designs.
“With The Madison, our design team
set out to maintain a classic aesthetic
and a strong residential feel that would
appeal to a wide demographic,” says
Alessandro Munge, co-founder of the
company. “With the four Standard
décor packages and three Upgrade
packages that we’ve put together, we
are offering purchasers a veritable
world of possibilities.”
The Madison’s impressive Standard
options deliver a modern and timeless
aesthetic, reflecting the builder’s
commitment to excellence and quality
execution.
in The Madison’s interior design,
it’s not about the size of the suite.
it’s in each suite’s spirit and style
that true inspiration can be found.
Each suite offers residents beauty,
comfort and convenience with
Standard
finishes
including
engineered laminate flooring, customdesigned kitchens complete with
granite countertops and glass ceramic
subway tile backsplash, stainless
steel with black accent appliances,
custom-designed bathroom vanities
with quartz countertops and Delta
plumbing fixtures throughout.
For those who still want more, The
Madison’s Upgrade options offer
buyers a “step up” in suite finishes,
offering granite countertops and
backsplash in the kitchen, marble
countertops, backsplash and tiling
in the bathrooms, and upgraded
plumbing fixtures throughout. With
three sophisticated Upgrade schemes
to choose from, The Madison offers
residents a truly refined and luxurious
residential aesthetic.
The overall design for The Madison’s
suite interiors is focused on
clean, modern luxury, offering a
sophisticated range of finish options
to suit one’s décor. And it is Munge
Leung’s unique sense of style that
helps make The Madison stand out
amongst the selection of high-end
condo developments being offered in
Toronto today.
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Made • for • living
DISCOVER
MADISON’S
LOW-RISE
COMMUNITIES
Besides the condominium living being offered at The
Madison at Yonge and Eglinton, Madison Homes also
currently has four low-rise communities being marketed
in the GTA, each offering Madison’s signature quality
and value in a preferred location.
Detached homes
on 35’ and 41’ lots.
Decorated Models.
Detached homes on 46’, 50’ and
60’ lots. Ravine lots available.
Decorated Models.
Towns and Singles with Ravine
Lots in a spectacular forest
setting in Richmond Hill.
M a r k h am
M A RKH A M
Thornhill
Richmond Hill
905-201-7700
905-417-1203
905-770-8661
Cornell Cen
tre Blvd.
Semis and Detached homes
on 30’, 36’ and 40’ lots.
Decorated Models.
905-472-7667
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Madison Homes is always looking forward to provide new and innovative
ways for you to live. Here are just a few projects we are currently working on.
Made • for • living
What’s
coming
St. Clair & Poplar Plains
609 Avenue Road
Thornhill Woods
Although this condominium project at
the corner of St. Clair and Poplar Plains
has yet to be named, it will be anything
but anonymous when complete, with
a contemporary look that will blend
effortlessly with the urban fabric of the
neighbourhood.
609 Avenue Road is an elegant 18
storey condominium tower soon to rise
at Avenue Road and Lonsdale Avenue.
Here, the discerning buyer will find
affordable luxury, in a residence just steps
from the stately mansions and tree-lined
streets of one of the city’s most exclusive
communities – Forest Hill.
Located at Bathurst and Lebovic Campus
Drive, in the heart of Vaughan, this
upcoming luxury condominium will be
surrounded by an established residential
neighbourhood and convenient shopping,
and situated directly across from the
area’s brand new Community Centre.
Joint venture developers Madison Homes
and Fieldgate Homes are working with
Kirkor Architects to put the finishing
touches on this ultra-modern 11-storey
residence in Lower Forest Hill Village,
just a 5-minute walk to the St. Clair West
subway and the local Loblaws.
Residents will enjoy frequenting the
shops and cafes of Forest Hill Village, as
well as Sir Winston Churchill Park, with
amenities that include a dog park, tennis
court, playground, soccer fields and
jogging track.
Behind its sleek and contemporary
façade of timeless precast, classic brick
and expansive tinted glass, 609 Avenue
Road is being developed by Madison
Homes and State Building Group, and
will be comprised of only 93 exceptional
suites in total.
Generous in both proportion and panache,
these exquisitely appointed residences
will provide breathtaking views by day
and night, and a complement of exquisite
social and recreational amenities.
To Register at any one of these
upcoming projects just visit us at
madisonhomes.ca
Residents will be able to access all of
the Community Centre’s many amenities
including its state-of-the-art aquatic centre,
preschool and daycare programs, fitness
and health activities, sports leagues, plus
special programs for adults, boomers and
beyond.
In a joint venture development
between Madison Homes and V!VA
Retirement Communities, a new stateof-the-art 15-storey tower will be built,
contemporary in its design and where
residents will enjoy the building’s own
well-appointed amenities such as a
fitness centre, private dining room and
lounge. It’s yet one more example of
how Madison’s residential developments
are “made for living”!
BRIAR HILL & DUFFERIN
Coming soon to the corner of Briar Hill
and Dufferin will be an inspired collection
of sleek, urban townhomes exuding a
fresh, modern spirit.
Here residents will enjoy life in the city, in
their choice of stylish one and two-level
towns blending gorgeous interiors with
outdoor living spaces including rooftop
terraces, patios and courtyards.
This exclusive enclave of homes is
not only minutes from the shops and
restaurants of Yorkdale Mall and
public transportation, but will also
be just steps from the future LRT
station.
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Made • for • living
madison
MADISONCONDOS.CA • 416-482-8090
SALES
OFFICE
SITE
Sales office located at 90 Eglinton Ave. East.
Hours: Monday to Wednesday 12 p.m. -7 p.m.
Thursday & Friday by appointment only.
Weekends and Holidays 12 p.m. -6 p.m.
WINNER OF ONTARIO
HOME BUILDER’S
ASSOCIATION AWARDS
OF DISTINCTION
Designed by G. Ryan Design
Brokers Protected.