Program Agenda - Florida Newspaper Advertising and Marketing

Agenda
Jay Weimar Scholarship Fund
Attire is Business Casual for all meetings and the Awards Banquet attire is Business Dress.
2014 Silent Auction
THURSDAY 9/4/14
12:00pm – 5:00pm
Registration – Merrick Foyer
1:00pm – 4:00 pm
Board of Directors Meeting – Colonnade Ballroom B
6:00pm – 7:00pm
WELCOME Cocktails
Sushi Samba, 180 Aragon Ave. Coral Gables, FL 33134
Sponsored By: Miami Herald
Dinner on your own
FRIDAY 9/5/14
7:30am – 8:30am
Breakfast Buffet – Gables Salon (registered attendees only)
Sponsored By: Preferred Marketing Solutions & Doodad
8:00am – 5:00pm
Registration – Merrick Foyer
General Session – Merrick Ballroom
8:30am – 8:45am
Early Birds
8:45am – 9:00am
Business Meeting (all members)
9:00am – 9:15am
Welcome - Alexandra Villoch
Publisher, Miami Herald
9:15am – 9:20am
SPONSOR Adpay, Inc.
9:20am – 10:00am
SPEAKER Karli Sikich ACG
10:00 a.m. – 10:05 a.m. SPONSOR Express Card
and Label Co., Inc.
10:05 a.m. – 10:45 a.m. SPEAKER Mike Lennon
City Furniture
10:45 a.m. – 10:55 a.m.BREAK
10:55 a.m. – 11:00 a.m.SPONSOR
Preferred Marketing Solutions
11:00 a.m. – 11:40 a.m. SPEAKER Carol Mazza
Winn Dixie
11:45 a.m. – 11:50 a.m. SPONSOR Kennedy Group
11:50 a.m. – 12:30 p.m. SPEAKER Richard Branch
The Sports Authority
12:40 p.m. – 1:30 p.m.
Luncheon and Election of Officers – Gables Salon
Sponsored By:
Advertising Database,
NewsNotes, Marketing
Solutions Group and
Newspaper Printing Co.
SPEAKER Newspaper Printing Co.
1:30 p.m. – 2:10 p.m.
SPEAKER Gretchen Blouse
and Karen Filips Bealls
2:10 p.m. – 2:15 p.m.
SPONSOR Currow Weeks
2:15 p.m. – 2:55 p.m.
SPEAKER Marsha Lawrence Novus
2:55 p.m. – 3:10 p.m.BREAK
3:10 p.m. – 3:50 p.m.
SPEAKER Jerry Baer
Baer’s Furniture
3:50 p.m. – 3:55 p.m.
SPONSOR Advertising Database
3:55 p.m. – 4:35 p.m.
SPEAKER Kathy Heatley Star Com
4:35 p.m. – 4:40 p.m.
SPONSOR News Notes
6:00 p.m. – 7:00 p.m.
Cocktail Party and Silent Auction – Galleria
7:00pm – 10:00pm
Creative Advertising Awards Banquet – Rotunda
Wine Sponsored By: Currow Weeks
Saturday 9/6/14
7:30am – 8:30am
Breakfast Buffet – Gables Salon
(registered attendees only)
Sponsored By: Capitol Marketing & ACI Media Group
General Session – Merrick Ballroom
8:30am – 8:45am
Early Birds
8:45am – 9:25am
SPEAKER Scott Bosch Advantage Sales and Marketing
9:25am – 10:05am
SPEAKER Tim Rodriguez
MagNet Media/nsaflex
divisions of NSA Media
10:05am – 10:30amBREAK
10:30am – Noon
ROUND TABLES FEATURING
Matt Spahn - Planitretail
Gretchen Blouse and
Karen Filips - Bealls
Marsha Lawrence - Novus
Tim Rodriguez – MagNet Media/
nsaflex divisions of NSA Media
Thank you to our sponsors:
The silent auction will be held throughout the conference, with the final cut-off Friday at the end of cocktail hour. Scholarship Fund Raffle
tickets will be sold for a 50/50 drawing. You can purchase 1 ticket for $5 or 3 tickets for $10. The winner’s name will be drawn on Friday night.
SPORTS
Detroit Tigers Package
2 Spring Training Tickets
Choice of Game
1 Night in Terrace Hotel
$50 Dinner/$50 Gift Card
Lakeland Ledger
Value: $300
Detroit Tigers Package
2 Spring Training Tickets
Choice of Game
1 Night in Terrace Hotel
$50 Dinner/$50 Gift Card
Lakeland Ledger
Value: $300
Gator Bowl
4 Tickets & Parking
January 1, 2015
Everbank Field
Jacksonville, FL
SEC & BIG TEN Conference
Times-Union Media
Value: $250
Jacksonville Jaguars
2 Suite Tickets
Includes parking,
food and beverage
Jacksonville, Florida
Times-Union Media
Value: $1,160
Players Championship
4 Tickets for any day
Benefactor Tickets
Ponte Vedra Beach, Florida
May 5-11, 2015
Includes parking
Times-Union Media
Value: $500
Tampa Bay Buccaneers
vs. Minnesota Vikings
2 Club Seats & Parking
Oct. 26, 2014, 1pm
Raymond James Stadium
The Tampa Tribune
Value: $1,000
New York Yankees Package
Limited Edition
Mariano Rivera Bobblehead
1 NY Yankee
Dry-Fit sports shirt
Value: $100
Florida Gators vs.
South Carolina Gamecocks
2 Tickets
November 15, 2014
Game Time TBA
Ben Hill Griffin Stadium
Gainesville, FL
Sarasota Herald Tribune
Value: $100
San Diego Chargers
vs. Miami Dolphins
4 Club Tickets & Parking
November 2, 2014, 1pm
Sun Life Stadium
Miami Gardens
Palm Beach Post
Value: $1,000
Florida Panthers
4 Club Level Tickets
Sunrise, Florida
Sun Sentinel
Value: $920
Miami Heat vs.
Orlando Magic
2 Suite Tickets
Includes parking,
food and beverage
April 13, 2015, 7pm
Miami Herald
Value: $450
TRAVEL
Level 1 Trip (2 available)
3 Days/2 Nights
Hotel Accommodations
2 Adults
Wyndham, Hilton, Hyatt
or Marriott Hotel
Includes 18 holes of golf
for two adults and breakfast
Choose from 250
destinations
Capital Marketing/FNAME
Value: $500
OR
3 Days/2 Nights
Hotel Accommodations
2 Adults
2 Regular Season
Game/Event Tickets
of your choice nationwide
(PGA Majors Excluded)
Capital Marketing/FNAME
Value: $500
Two Round-Trip Passes
KeyWest Express
Leaves out of Ft. Myers
Florida Weekly
Value: $300
FNAMEConference 2014
MISCELLANEOUS
LEGOLAND or Broadway
4 Performance Tickets
Orlando Sentinel
Value: $260
Hosted by
September 4, 5 & 6
Westin Colonnade Hotel
180 Aragon Avenue, Coral Gables, FL 33134
305-441-2600 westincoralgables.com
Movie Themed Gift Basket
Tampa Bay Times
Value: $100
Rays Baseball Gift Basket
Includes 4 Tickets
for the 2015 season
Tampa Bay Times
Value: $150
Bill Ritchie - President
Sun Sentinel
www.sunsentinel.com
Phone: 954-425-1020
[email protected]
OR
Len Egdish - 1st Vice President
Naples Daily News
www.naplesnews.com
Phone: 239-263-4820
[email protected]
3 Days/2 Nights
Hotel Accommodations
2 Adults
2 One-Day Passes
of your choice from
100s of amusement
parks nationwide
Hilton Garden-type
properties
Capital Marketing/FNAME
Value: $500
Maria Kolmetz
2nd Vice President
Orlando Sentinel
www.orlandosentinel.com
Phone: 407-420-5121
[email protected]
Joe Gess - Secretary
Tampa Media Group
www.tampatrib.com
Phone: 813-259-7447
[email protected]
Weekend Get-A-Way
3 Days/2 Nights
Westin Colonnade
Coral Gables, Florida
Expires 12/31/2014
FNAME, Sandy
Value: $400
Rose Novotny - Treasurer
The Palm Beach Post
www.palmbeachpost.com
Phone: 561-820-4387
[email protected]
Please bring your newspaper’s promotional items for early bird giveaways!
ADCM418 FNAME AgendaBrochure.indd 1
*Packages are subject to change. Please check the silent auction tables for updates and changes.
Mark Shurman
Immediate Past President
Kelly Spamer - 2nd Year
Director (Own Term)
Joanne Lopez
2nd Year Director
Tampa Bay Times
www.tampabay.com
Phone: 727-445-4144
[email protected]
Tampa Bay Times
www.tampabay.com
Phone: 727-893-8283
[email protected]
Miami Herald
www.miamiherald.com
Phone: 305-376-2611
[email protected]
F.N.A.M.E.
www.fname.org
Phone: 813-220-4402
[email protected]
Treasure Coast News/Press-Trib
www.TCPalm.com
Phone: 772-287-1550
[email protected]
The News-Press Media Group
www.news-press.com
Phone: 239-335-0252
[email protected]
Shelley Hobbs - 2nd Year
Director
Gainesville Sun
www.gainesville.com
Phone: 352-374-5015
[email protected]
Sandy Osteen - Executive
Director and Treasurer
Melanie Mathewson
FPS Laison
Intersect Media Solutions
http://www.
intersectmediasolutions.com/
Phone: 321-283-5259
mmathewson@
intersectmediasolutions.com
Greg Trippel - 2nd Year
Director (Own Term)
Herald-Tribune Media Group
www.heraldtribune.com
Phone: 941-361-4202
[email protected]
Amy Vaughn
2nd Year Director
Jodi Bell - 2nd Year Director
Pensacola News Journal
www.pnjmediasolutions.com
Phone: 850-435-8565
[email protected]
Florida Weekly
www.FloridaWeekly.com
Phone: 239-325-1960
[email protected]
Orestes Baez
1st Year Director
Susan Leitgeb
1st Year Director
Lyn Sargent
1st Year Director
Florida Times-Union
www.jacksonville.com
Phone: 904-359-4115
[email protected]
ADCM418
FNAME accepts cash, checks payable to FNAME and credit cards.
BOARD OF DIRECTORS
8/20/14 2:16 PM
Speaker Bios
JEROME BAER
Senior Vice President
of Marketing &
Merchandising
Baer’s Furniture
Jerome Baer has
34 years of experience with
Baer’s Furniture. He oversees all
marketing and merchandising,
and is involvemed with general
management. His prior experience
includes Sales, Store Management,
Regional Vice President of Sales and
Senior Vice President of Stores. He
is President of Florida Furniture
Dealers Association, President of
the National Home Furnishings
Association, and Chairman of Retail
Home Furnishings Association. He
was named Retailer of the Year by the
Florida Furniture Representatives
Association. Mr. Baer holds a BBA
from the University of Michigan.
GRETCHEN BLOUSE
Marketing Media
Manager
Bealls Florida
Department Stores
Gretchen Blouse
manages all media placement for
TV, radio and print for Bealls Stores.
She also tracks and forecasts the
marketing budget, reporting to the
CMO and Finance. She has been
with Bealls Stores for 14 years,
starting in the Dress Buying office.
She has worked in several different
departments, gaining a broad
knowledge of Bealls and
Florida retail.
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SCOTT BOSCH
Vice President
Promopoint
Marketing
Division of Advantage
Sales and Marketing
Scott Bosch holds
national responsibility as the
Division Leader, managing Account
Managers that cover the country.
His team works with retailers to
develop custom shopper marketing
programs. His prior experience
includes serving as Account
Executive, FSI Division at Valassis
Communications; and Account
Executive at Campbell Sales (Soup)
Company - Kroger Team.
He holds an MBA from the University
of Michigan and a BS in Marketing
at Moorhead State University.
RICH BRANCH
Director of Media
Sports Authority
Rich Branch is a
retail marketing and
advertising executive
with over 20 years of experience.
In his role at Sports Authority,
Mr. Branch oversees all print and
broadcast advertising as well as
sponsorships including professional
sports teams, high school athletic
associations, national governing
bodies and more. While at Sports
Authority, Mr. Branch has developed
direct relationships with many of
the largest media companies in the
country and worked with them in the
development of new programs. Prior
to Sports Authority, Branch was the
VP of Marketing for 3 Day Blinds, a
national retailer of custom window
coverings. Prior to that, as the VP and
then SVP of Marketing & Advertising
for Mattress Discounters, Rich was
a key member of the executive
leadership team that enabled the
company to grow from a regional
mattress retailer into the largest
mattress retailer in the country.
In his role there, Rich oversaw all
marketing & advertising functions
and launched numerous programs
which fueled the profitable,
successful growth of the company.
KAREN FILIPS
Director of Marketing
Operations & Media
Bealls Florida
Department Stores
Karen Filips oversees
all print production,
media placement for
TV, radio and print; special event
promotions; graphics; in-store
signage; and in-house pre-media for
Bealls Department Stores.
She has worked with Bealls
Department Stores for 27 years.
She started in the stores as a
sales associate, worked in store
management, then transferred
into marketing.
KATHY HEATLEY
Vice President
Media Director
Local Marketplaces
Starcom Worldwide
(a division of
Publicis Worldwide)
Ms. Heatley has spent 19 years
of her over 25-year purchasing
career working with the local media
marketplace to provide creative,
unique, and competitively priced
solutions to customers in broad
categories of business. Beginning
her media career at Valassis, she
bought and managed newspaper
expenditures for 10 years. As VP,
Media Director Local Marketplaces
for print, digital and mobile,
she establishes new contractual
standards of accountability, manages
flexible agreements for clients
with publishers, and capitalizes on
pricing fluency across platforms and
marketplaces to garner efficiencies.
Heatley oversees expenditures
valued over $200 million annually
for a broad range of clients including
Best Buy, Bank of America, and
Samsung. Ms. Heatley is a graduate
of Michigan State University and lives
in Brighton, MI. She sits on the Board
of Directors for Certified Audit of
Circulation.
MARSHA LAWRENCE
Director, Media
Investment
Novus Media Inc.
Marsha Lawrence
leads the media
investment team responsible for
negotiations with thousands of
publications utilized by Walmart
to support their insert, ROP and
Grand Opening programs. Prior
to joining Novus, Lawrence was
employed by Best Buy Co, Inc.
During her 17 years at Best Buy, she
was responsible for the team that
analyzed and negotiated with over
800 newspapers. More recently,
she managed all Grand Opening
marketing and worked with retail
leaders to support local and regional
marketing efforts. Throughout her
career, Lawrence has been actively
involved with the newspaper
industry, serving on numerous
bi-partisan committees and as a
member and past President of the
CAC board of directors. She is a
native of Minnesota.
MIKE LENNON
Sr. Vice President
of Marketing
City Furniture
Mike Lennon has
been with City
Furniture for over 35 years. Since
its beginnings in 1971 as Waterbed
City, the company transformed itself
from a waterbed specialty chain to a
full line furniture store in 1994. City
Furniture today operates 16 City
Furniture stores, 11 Ashley Furniture
HomeStores and Kevin Charles, an
upholstery manufacturing company
in New Albany, Mississippi.
The Marketing Department
is responsible for marketing,
advertising, product development,
merchandising, supply chain,
logistics, and quality for the company. CAROL MAZZA
Vice President
Advertising
and Brand
Bi-Lo Holdings, LLC
Carol Mazza oversees
all advertising for the WinnDixie, Bi-Lo and Harveys banners,
including creative, production, media
strategy and execution, and in-store
presentation. She has previously
served as Vice President of
Marketing for Value City Dept Stores;
Director of Brand Marketing for
Garden Ridge; and Senior Marketing
Manager for Uptons. She had prior
roles in advertising and broadcast
production with Jordan Marsh,
Burdines and Mervyns.
Mazza holds a BS in Advertising
from the University of Florida.
TIM RODRIGUEZ
Divisional President
NSA Media
Throughout his 16
years at NSA Media,
Tim Rodriguez has
worked with a variety of clients
including Sears, The Home Depot,
CVS, Michaels, Walgreens, Coldwell
Banker and many more. He also
leads the company’s MagNet Media
division, serving agency partners
and clients like Sony, Chrysler,
ALDI, Merck and others. Prior to his
current position, he worked in the
newspaper industry for 20 years
with Gannett, McClatchy and Lee
Enterprises. Rodriguez is a graduate
of Brigham Young University.
KARLI SIKICH
Director, Corporate
Communications,
ACGMedia
Karli Sikich is
responsible for
continuing to build the ACGMedia
brand in the market and developing
internal and external campaigns that
reinforce the vision of the company.
She leads the onboarding of new
clients, assuring that their programs
are created and launched effectively.
Additionally, she works with external
media partners who play an integral
role in the success of client programs.
Prior to joining ACGMedia, Sikich
worked as an Account Executive
in the corporate office of Hollinger
International Inc., parent company
of the Chicago Sun-Times, The
London Telegraph, and over 100
Canadian publications. In 2000, she
was recruited to open the Chicago
Sun-Times western sales office in
Los Angeles. Over her career, Sikich
has managed clients across multiple
national and retail categories
including Sprint PCS, JCPenney,
Safeway and Honda. She holds a
BA in English Literature from the
University of British Columbia. Born
and raised in Vancouver, Canada,
Sikich now resides in Los Angeles.
MATT SPAHN
Founder, President &
CEO, Planitretail
Matt Spahn leads
Planitretail, a
marketing services
agency with client experience that
includes RadioShack, Winn Dixie,
BI-LO, Harveys, Sports Authority,
Amazon and clients in the agency,
media and private equity sectors. He is a Fortune 50 and start-up
marketing and media executive with
broad experience across all three
sides of the business; Fortune 50
advertiser, agency principal and
media company officer. Mr. Spahn’s
experience includes being a part of
successfully building and selling two
different companies. His significant
retailer experience includes 14 years
at Sears, where he led all media
planning, print media buying and
marketing budgets for all brands
and business formats, including
Craftsman, Kenmore, Die Hard,
Land’s End and other blue chip
brands.
ALEXANDRA VILLOCH
President &
Publisher,
Miami Herald Media
Company
Alexandra (Alex)
Villoch is responsible
for both the Miami Herald and
the Spanish-language el Nuevo
Herald newspapers and their
print and digital products. Villoch
had previously served as Senior
Vice President for Advertising
and Marketing since 2005. Villoch
is a past-Chair of The Beacon
Council; Chair Emeritus of the One
Community, One Goal Initiative of
The Beacon Council; and member of
the Board of Governors of the Greater
Miami Chamber of Commerce.
Villoch was honored with the 2012
International Economic Development
Council’s Citizen Leadership Award.
She holds a B.A. in Political Science
and an MBA from the University of
Miami, and resides in the city of Coral
Gables with her husband.
FNAMEConference 2014
Hosted by
MIAMIHERALD.COM
8/20/14 2:16 PM